- Edgar Newell started Newell Company in 1902 through the acquisition of a curtain rod manufacturer. - Dan Ferguson crafted a growth strategy of acquiring companies to expand Newell's product line. - In the late 1990s, Newell faced challenges from increased customer buying power and consolidation in the retail industry. - Newell acquired Calphalon and Rubbermaid but integrating the large Rubbermaid presented challenges due to its size, reputation, and operations that could impact Newell's strategy.