The Arts and Social Media: From Experiment to StrategyCAMT
Webinar presented on October 6, 2009 by David Dombrosky, executive director of the Center for Arts Management and Technology at Carnegie Mellon University
The document provides tips for using social media for journalism and news organizations. It emphasizes focusing on content, consistency, responsiveness, interactivity and collaboration. Reporters should engage with audiences on social media and use tools like live tweeting, live blogging, Q&As and hashtags to promote events. Photos, videos and community storytelling are also encouraged. Measurement of social media efforts is important.
How to Maximize Your Press Release in the Digital WorldMalayna Williams
The document discusses three target audiences for press releases in the digital world: journalists, bloggers, and consumers. It provides tips for crafting press releases that maximize pickup by each audience, such as including multimedia elements, social sharing features, and optimizing the release for search engines. The key is to create a single press release that can effectively reach all three audiences.
Appbistro + TabSite Joint Webinar "Five Misconceptions when marketing your Fa...appbistro
Joint Webinar presented on Aug. 17th, 2011 with Appbistro & TabSite: "Five Misconceptions about Marketing on your Facebook Fan Page"
Please visit us to discover the best applications and most comprehensive reviews to help you find the best solutions for your Facebook Fan Page:
www.appbistro.com
@appbistro
www.tabsite.com
@tabsite
This presentation is a brief explanation of SMO.Turn your brand into solid online identity with pixxelznet.com
Visit: http://www.pixxelznet.com/search-engine-optimization/
Occasionally I take a break from producing marine management systems and marina software to analyze and then openly discuss what we've learned over the past couple of years about social media, blogging, SEO and measuring the effectiveness of various web campaigns and initiatives. In this presentation I begin with the philosophy that got me thinking differently about marketing and social media from great thinkers like Seth Godin and Josh Bernoff. I then talk about the strategies and tactics we've adopted to become #1 on Google in our particular search category.
This document discusses using social media for business purposes. It provides examples of how two companies - a real estate agency and a florist - can use tools like blogs, microblogs, photos and videos on platforms such as Twitter, Flickr, YouTube and LinkedIn to build their brand, engage customers and achieve business goals like increasing exposure and entering dialogue with potential clients. It also outlines strategic approaches for each company and discusses best practices as well as potential pitfalls to avoid in social media, and how to measure the effectiveness of these strategies.
Intro to Web Optimization by Jennifer LillJennifer Lill
This course explains the hot topics in web-based marketing. We will discuss what you need to do to optimize your website for search engines as well as best practices for social media marketing.
Successful Social Media Marketing - Miriam Schwab - Affilicon Fall 2008affilicon
The document presents 4 steps to a successful social media marketing strategy and compares the ROI of social media optimization to paid search advertising like Google Adwords. It finds that a 12-month SMO study generated a 1,427% better ROI than paid search. It also shows that SMO through blogs, content creation and driving organic traffic costs 4 cents per visit while Google Adwords costs 61 cents per visit.
The document provides tips and best practices for engaging audiences on Facebook. It recommends posting on certain days of the week by industry, varying shareable content like photos and videos, optimizing posts with fewer than 80 characters and questions, targeting posts to relevant conversations and events, and measuring engagement with a goal of 1% of fans interacting per post. It also suggests using Facebook ads, plugins, and mentions of other pages to build relationships and increase engagement.
Blog World Presentation Top 10 Blogosphere TrendsGreg Keller
This document summarizes the top 10 blogosphere trends found in a data-driven study of bloggers and their audiences conducted by Lijit Networks. Some of the key trends include a 68% increase in blogs installing ad tags from 2008-2009 showing that bloggers are monetizing more. There was a 47% decrease in bloggers using Google AdSense, indicating more options for monetization. On average bloggers use 6 social media tools in addition to their blog. Twitter referrals account for 3.14% of page views on blogs that get over 100 views per day. Blog rolls average 47 members, showing the importance of influence. There was a 72% increase in blogs installing tools to reduce bounce rates, and search functionality was
This document provides information on various social media platforms and strategies for using social media for marketing purposes. It discusses popular platforms like Facebook, YouTube, Twitter, LinkedIn and Instagram. It also provides tips on hashtags, goals, measuring influence, and content curation. The overall message is that social media can help drive traffic, build awareness, engage customers and improve search engine optimization when used as part of an effective marketing strategy.
The document discusses how social media has become an important tool for businesses, with over half of all adults using social media and sites like Facebook and Twitter seeing rapid growth. It provides statistics on social media usage and outlines the major social media platforms of Facebook, Twitter, and LinkedIn. The document advises businesses to use social media to build relationships, show their personality, set goals and plans, and publicize their contact information in order to see returns through clicks and inquiries.
The document discusses social media integration and provides recommendations for incorporating social media tools and tactics onto websites. Some of the key benefits mentioned include generating user-created content, providing more up-to-date content for static sites, and strengthening word-of-mouth. Specific social media integration strategies recommended include placing like buttons and share widgets on pages that receive significant visitor time and attention.
This document discusses strategies for social media optimization and marketing. It notes that people are more likely to trust recommendations from other consumers than traditional ads. Some key points made include:
- Social media can increase a company's exposure on search engines and in places people visit online. It can also help build trust and allow engagement with customers.
- Two-thirds of the economy is now influenced by personal recommendations. Nearly half of consumers have made purchase decisions based on information from social media.
- Social media optimization involves making a website more visible, linkable, and included in relevant social media posts. Social media marketing is an active role in social media through creating and distributing content and viral marketing.
QR codes provide a quick way for mobile users to access websites or information by scanning a barcode. They were originally created for the auto industry in Japan but are now commonly used in marketing. To use QR codes, businesses should display them on signage, print materials, and promotional items where mobile users can easily scan them. Pinterest is a popular social media site for sharing photos and ideas, especially among women ages 25-34. It can help brands increase awareness and attract potential customers. Instagram allows sharing of visual content which can be an impactful low-cost way for brands to engage audiences. Measuring engagement across multiple online and social media platforms can help businesses evaluate the effectiveness of their digital marketing efforts.
There’s more to social media than Facebook, Twitter, Posterous and Linkedin. While these sites are certainly “hot” today, don’t get distracted by the bling-bling of sites that you don’t own. Find out how to make your blog the engine of your social media program for an effective tried and true strategy that will take you from 0 to 60. Carol Flammer, author of Social Media for Home Builders: It’s Easier Than You Think shows you how your blog will power the social networks and make your entire program easier to manage and get results!
A presentation on what MRO customers are looking for in 2009. Includes demongraphics on how a company can judge has efficient and effective they are at buying MRO materials
The document discusses redefining relationships in the supply chain and adapting supply chain management to changing business environments. It outlines trends toward partnerships over contracts between best-in-class firms and evaluates how these trends may impact strategies. It also discusses how industry leadership will require relentless innovation and how new competitiveness will be driven by satisfying unique customer demands from global resources. Adaptive supply chain management is presented as a learning environment to develop staff competencies needed to meet these new challenges.
Social media is continually evolving and offering businesses and consumers new ways to interact. It can seem impossible to keep up! Get armed with the latest marketing and communications research and real-life practical examples pertaining to the direction of social media for 2014 as it relates to the home building industry. Topics covered include trends in social media, the latest developments with Facebook, the growing importance of creating a visual identity, SEO authorship and the importance of tapping into contextual social networks.
O documento discute a história dos primeiros centros espíritas fundados por Allan Kardec em Paris em 1858 e no Brasil em 1865. Ele também explora o que é um centro espírita, seu papel de proporcionar educação espiritual e atender às necessidades humanas, e faz perguntas sobre como os frequentadores podem melhorar sua relação e contribuição para os centros espíritas.
O documento discute a missão da casa espírita perante a sociedade, que é a transformação moral do homem através do autoconhecimento, educação dos sentimentos e reforma íntima. Ele também lista os dez principais serviços de um centro espírita, incluindo recepção, palestras, atendimento particular, reunião mediúnica e tratamento espiritual como o passe.
O documento descreve os objetivos e funcionamento de centros espíritas e da Sociedade Espírita de Paris fundada por Allan Kardec em 1858. Os centros espíritas têm como função estudar e praticar a Doutrina Espírita, prestar assistência espiritual e oferecer orientação. A Sociedade Espírita reúne pessoas sérias interessadas em esclarecimento e tem como objetivo estudar fenômenos espíritas e sua aplicação às ciências. Seus estatutos regulamentam a admissão de sócios, cobrança
O documento descreve os bastidores de uma reunião pública em um centro espírita, incluindo a preparação realizada por espíritos benfeitores. Eles se dividem em setores como vigilância, enfermagem e esclarecimento para tarefas como defesa, passes e atendimento. O texto também detalha as etapas da reunião como abertura, palestra, oração e encerramento.
Social media crash course: Tools in practicePaul Gillin
There are dozens of social media tools available to communicators, but just a handful are emerging as the most effective means to reach constituents and influence markets. This seminar is a hands-on, intensive look at three top options: blogs, social networks and microblogs like Twitter. Participants will gain insight into how they can optimize the use of these tools to achieve different business objectives.
In this session, you will:
Examine the critical success factors in business blogging, including monitoring, voice, promotion and search engine optimization
Evaluate social networks and their applications in business
Explore the Twitter phenomenon and how microblogs can complement other social media tools
Social Media ROI Webinar Larry Weber and Crowd FactoryCrowd Factory
While Twitter, Facebook and YouTube are the current rage, most marketers are struggling with how to measure social media effectiveness and maximize ROI. Solving this challenge is the key to long-term success for not just social media - but for all of marketing.
Join Larry Weber and Alexander Mouldovan, CEO of Crowd Factory for a spirited discussion about how marketers can answer the measurement challenge.
Social media allows people and businesses to connect and form relationships online. It includes tools like blogs, social networks, photo and video sharing sites, which people use to communicate, learn and interact. Executives can use social media to demonstrate expertise, increase brand awareness, generate website traffic and sales, and foster better relationships with customers, media and employees. Setting clear goals, allocating resources, creating valuable content and listening to online conversations are important for businesses starting a social media presence.
This document provides an overview of several major social media platforms - Facebook, Twitter, LinkedIn, and YouTube - and how they can be used in a business context, specifically for conference and hospitality operations. It includes statistics on the size and reach of each platform and examples of how organizations can leverage social media to market events, engage customers, and promote their brand. The document concludes by asking how the reader's own organization is currently utilizing each of the discussed social media channels.
This document provides an overview of several major social media platforms - Facebook, Twitter, LinkedIn, and YouTube - and how they can be used in a business context, specifically for conference and hospitality operations. It includes key statistics about the size and reach of each platform and suggestions on how they can be leveraged to increase awareness, promote events and programs, market services, and engage customers and clients. The document concludes by asking how the reader's own organization is currently utilizing each of these social media channels.
Presentation on Using Social Media in Business given at the Virginia Association of State Colleges and University Purchasing Professionals (VASCUPP) SWAMfest October 11, 2009 Hotel Roanoke, Roanoke Virginia
Social Media To Increase Your Business At The Regional Chamber Of Commerc...Shashi Bellamkonda
Using Social Media to grow your business discusses how small businesses can leverage social media platforms like Facebook, Twitter, and LinkedIn to connect with customers, build their brand, and grow their business. It provides tips on using each platform, including creating an engaging profile, sharing valuable content, participating in discussions, and listening to customer feedback. The document also explains how to get started on Twitter and provides examples of effective ways businesses can use Twitter for marketing, customer service, and brand monitoring.
This is my presentation from last year. Since then Facebook added a few 100 million users and more news organizations changed their structure and strategy. Compare this to my other recent ones .
Social Media To Increase Your Business At The Regional Chamber Of Commerc...Shashi Bellamkonda
Shashi Bellamkonda discusses using social media to grow a business. He outlines social media 101 including defining social media and how small businesses can use it. He then discusses leveraging social networks and online communities like Facebook and LinkedIn. Next, he covers getting started on Twitter and blogging basics. Throughout he provides tips on each topic and emphasizes listening, engaging audiences, and adding value through social media.
(C) Bauer & Associates Social Media Pp 2 15guestd1e3af
The document discusses the decline of traditional media and the rise of online and social media. It provides statistics on decreasing newspaper readership and viewership of network news. It then outlines the growth of social media platforms like Facebook, LinkedIn, and Twitter in terms of users and engagement. The document proposes that Bauer & Associates can help companies develop and manage their social media presence to connect with audiences and achieve marketing goals.
(C) Bauer & Associates Social Media Pp 2.15BauerAssociates
The document discusses the decline of traditional media and the rise of online and social media. It provides statistics on decreasing newspaper readership and viewership of network news. It then outlines the growth of social media platforms like Facebook, LinkedIn, and Twitter in terms of users and engagement. The document proposes that Bauer & Associates can help companies develop and manage their social media presence to connect with audiences and achieve marketing goals.
New Webinar: Review of Hottest Social Media Lead Generation Tools for 2012Social Jack
This document provides an overview of the top social media lead generation tools for 2012 and discusses strategies for effective social media marketing. It highlights key metrics and tactics for platforms like Facebook, LinkedIn, Twitter, blogs and email marketing. Sample stats are given to illustrate the growth and engagement on major social networks. Tips are provided for content creation, engagement and measurement across different social channels.
The document provides information on how to use social media to build a business. It discusses various social media platforms like Facebook, Twitter, LinkedIn, and YouTube. It emphasizes the importance of having a social media marketing plan, knowing your target audience, and humanizing your brand. It also provides best practices for using each platform and stresses the need to measure your success on social media.
Real Estate Social Media 101 Remax Toronto Fall Connect Sales Rally 2009Powered by Search
Learn how to use social media marketing to attract new leads, engage with your local community, and build your own personal brand. This content richs seminar focuses on actionable strategies and tactics to start marketing yourself via Blogging, Facebook, Twitter, and other relevant social media sites. Key takeaways will include:
How to Create a System for Social Media Marketing
How to Find New Prospects by Listening to Your Audience
How to Engage with Your Community and Build Brand Awareness
How to Integrate and Track Your Marketing Efforts
How Social Media Can Help You Connect With Local ConsumersSpancept
Social Media who substantially changed the way consumers, businesses, and organizations communicate. As one of the fastest growing forms of marketing ever, social media whose taken the internet world by storm with approximately 91% of adults using that regularly. Not only that, but businesses across the globe are starting to use social media as a marketing tool for their companies. In fact, 87% of the Fortune 100 now use social media. Internet Technology is GREAT, But It Has Caused Problems for Some Local Businesses. The Web has changed the way consumers spend their money. It has also changed the way your business can truly CONNECT with your local target market. Traditional Advertising Methods Are No Longer as Effective as They Once Were. So, it's time to market your business in a way that would cut advertising cost and get results. Could Online Marketing Be The Missing Piece of the Puzzle for YOUR Small Business? With sites such as: Facebook, Twitter, Google+, LinkedIn and Youtube your business can build long lasting relationship with your customers resulting in loyal - long term sales. Contact us for more information about how social media marketing can help you connect with local consumers.
http://spancept.com/
consult@spancept.com
Social Media is huge and any business not tapping into the power of these tools and networks is missing out.
Yet it can be overwhelming and difficult to know where to start and what tools to use.
This presentation was done as a webinar for entrepreneurs wishing to know top tips and tricks to making the most out of their social media efforts. Enjoy
Netiquette 3.0 is where common courtesy meets the internet. Thinking about netiquette is necessary since business communications have evolved and become internet based. Telephone and snail mail are no longer the primary forms of business communication and texting, instant messaging and social media have taken precedent.
A question that many people ask is how do the various generations like to communicate? Is the answer the same when communicating with Baby Boomers, Gen X or Gen Z?
Facebook is a powerful tool in today’s digital marketing world. Has your business added Facebook to its social media tool belt? From organic posts to advertising to messenger, what do you need to know to be effective? Facebook favors onsite engagement over outbound clicks and external content, yet as marketers we want to send consumers back to our websites to learn more about our homes, products and services. This session will explore how to mix paid ads and organic posts to optimize the reach of a Facebook business page, increase overall exposure and target new audiences. Learn more about engagement for organic posts. Find ways to make conversation part of you customer focused strategy with Facebook messenger. Reach your future customers and influencers with Facebook ads.
Building Effective Websites: My Brother Built It, Why Doesn’t It WORK?Carol Morgan, MIRM
From the 2014 National Kitchen and Bath Association Kitchen & Bath Industry Show. Your website and SEO – Have you ever wondered, “How effective is my company’s website?” The Marketing RELEVANCE team runs across companies every day that had their website built by a relative, typically their brother or brother-in-law. This is great if your brother or brother-in-law works for an Internet marketing company, but chances are, he doesn’t. Many of these companies don’t see results from their websites and simply have a hard time proving or justifying the effectiveness of their sites. In the worst cases, they can’t get their sites to work at all. During this seminar on websites and SEO (Search Engine Optimization), Carol Morgan and Mitch Levinson of Marketing RELEVANCE will cover the five most common reasons why Web sites do not produce leads, prospects or buyers: (i) Not built to drive traffic, (ii) Difficult to Navigate, (iii) Content and Branding, (iv) Proper Call to Action, and (v) Tracking and Analytics.
From the National Association of Home Builders International Builders Show 2014: Carol Morgan, author of Social Media 3.0, and two builder marketing VPs will share social media campaign successes—and challenges—in this fast-paced session. Find out how to use Facebook, Pinterest and your blog or website to launch campaigns that encourage opt-in participation, engagement and likes. These social media savvy, building industry experts will discuss goal setting, sites to use, how to promote and how to measure ROI so that you can avoid that next embarrassing social media faux pas.
mRELEVANCE is a full-service marketing, communication, interactive agency with offices in Atlanta and Chicago. Learn more by visiting www.marketingRELEVANCE.com.
Home Builders are finding success with Social Media. Find out how from industry social media consultant Carol Flammer. This presentation is from the BHI Road Show.
2. It All Starts on the Internet 85% of Searches for anything start on the Internet
3. Your Website Built to Drive Traffic Difficult to Navigate Content and Branding Proper Call to Action Tracking & Analytics
4. Why should you care? Survey: Influence of Social Media on Customer Service 59.1% use social media to “vent” 72.2% research companies’ customer care online 74% decide based on others’ shared experiences 81% believe online discussions provide consumers a greater voice Society for New Communications Research
5. Why should you care? Survey: Social Media 60% of Americans engage in social media. Of those, 93% believe that companies should be present in social media 85% Think that the company should interact with their customers through social media. Cone LLC (www.coneinc.com) is a strategy and communications agency engaged in building brand trust. September 25, 2008
6. 5 Reasons to Use Social Media Goals / Strategies Increase Traffic Social Media Optimization Reputation Management Social Networking Build Brand
8. What is a Blog? The technical answer: A blog (short for “web log”) is a website, with regular entries of commentary, descriptions of events, or other material such as graphics or video. A powerful SEO tool. A great way to build community
10. 57 Million active members, 250,000 new registrations per day Online Cocktail Party Create a personal profile and a corporate or community Facebook Page Users can become a “fan,” write on your Wall, upload photos, comment etc. Send updates to your fans regularly — or just when you have special news or offers
12. Microblogging What are you doing in less than 140 characters Instant Messaging to the world Post and receive messages from “followers” Use Twitter to make announcements, answer buyer questions or just send a quick update
14. Online Public Relations Repurpose press releases for online distribution Include key words and anchor text where possible Increases SEO to website through social media optimization Our Favorites: NHDBuzz, PR.com, PRLog, PRZoom, PRWeb, etc.
16. Online Video Video sharing network with user profiles and channels Allows consumers to see your homes and take a virtual tour Serves as video database for sites across the web Increases SEO and web presence - Google loves video
18. Photo sharing social media network with profiles Allows you to load and share galleries of photos Owned by Yahoo, so ranks high for Yahoo image search Increases SEO for Web sites – Google loves photos
22. Social Media ROI Your Web site Tracking Report Increase Keywords Increase Referring URLs SERP Results Friends, Fans & Followers Sales
23. Getting Started Make sure your Web site is built to be interactive Create a Social Media strategy Launch a Blog Repurpose PR for online distribution Submit stories to Realtor Blogs Create pages on Social Networking sites Include email in your strategy Track your results
24. Text 72.2% of wireless users have SMS packages. 203 million Americans. 57% of wireless users 13+ are regular text message users. Texting has increased 107% in the USA in the past year. 2.5 billion text messages are sent each day in the USA.
25. Text More text messages are sent per phone than phone calls. The average text messages used per month is 357 compared to 204 cell phone calls. 15 million Americans used video on their cell phones in 2Q 2008. 138 million Americans have sent a text message in the past three months. neustar
26. Webinars How We Get Information Has Changed Marketing Sherpa – 2009 Marketing Sherpa: Increased usage of virtual events and virtual tradeshows – 30% increase
27. Contact Information Carol Flammer, MIRM, CAPS, CSP [email_address] www.CarolFlammer.com www.mRELEVANCE.com www.TopBuilderBlogs.com 770-383-3360 x20 @AtlantaPR
Editor's Notes
WHY should you care? Reputation Management – When you Google your name, Do you like what you see? The Society for New Communications Research surveyed 300 Internet users on the influence that social media has on customer care. Less than 33% believe that businesses take customers opinions seriously! 59.1% use social media to vent. 72.2% research customer care online 74% decide based on other’s shared experiences 81% believe online discussions provide consumers a greater voice
WHY should you care? Reputation Management – When you Google your name, Do you like what you see? The Society for New Communications Research surveyed 300 Internet users on the influence that social media has on customer care. Less than 33% believe that businesses take customers opinions seriously! 59.1% use social media to vent. 72.2% research customer care online 74% decide based on other’s shared experiences 81% believe online discussions provide consumers a greater voice
Why Should you Care? Reputation Management, When they Google your name, do THEY like what they see? A recent Cone survey shows: 60% of Americans engage in social media Of those, 93% believe that companies should be present in social media 85% think that the company should interact with its customers through social media
We’re going to introduce you to a few of the tools you need to have in your online tool box.
Let’s see a show of hands. Who knows what a blog is – and I may call on you so be honest! Who is currently running a blog of some sort? Of those, who has a blog specifically to help grow your business or sell a product or service? Let’s start at ground zero – What is a blog? It means a blog is anything you want it to be.
Heron Bay is an example of a new home, community-specific blog. They post articles about the community, events, info from the builders involved A local New Years event near the community was posted on the Heron blog. The story had 250 hits in 3 day period! If you have a large community, or a significant number of homeowners, a blog is a great way to involve them (get those referral #s up!) The more information on your communities that is “out there” the better your search engine results can be. AREF – is a VERY popular local real estate blog. It has VERY solid Search Engine Results (which Carol will talk about later) Look for local real estate Blogs in your area – just google “real estate blog – Richmond” for example to see if there are any around you The handout you received gives you a few resources for starting your own blog. The set up is fairly simple – and YES – you CAN do it yourself!
No question - Facebook is HUGE. Yes- it is mostly used as a personal connection site, but think of the possibilities when you are part of a site with 57 million active users!? That’s incredible! There is NO reason that you shouldn’t be on this site. Set up is easy – it is unfortunate that a business page HAS to be connected to a personal profile, but that’s the way it is – just for now hopefully. Bullets Let’s check out a few national builders that are using Facebook and doing it really well…
This is a Facebook page for DR Horton. They post photos of their communities, realtor events and discussions. The other page is for Pulte in Chicago. Here is a good example of using Facebook for a specific promotion. This is for their “Bring out the Griswalds” holiday lights contest . Pulte “netweaves” their Facebook page(s) with their Blog. Kathie will be talking more about netweaving a bit later, but basically their promotion is based on their blog and them cross promoted on the facebook page and through posts on Twitter – which Carol will discuss next. The contest was used to connect with current (and hopefully future) homeowners. There are other social networking sites like Facebook, that are geared specifically toward real estate that you might also want to check out like Active Rain, Trulia and Zillow. Now, I’m going to turn it over to Carol to introduce you to microblogging on Twitter.
Ok – so Dina mentioned how Pulte is using Twitter… Show of hands – who has heard of Twitter. Of those, who knows what a tweet is? Twitter is a microblogging site. It is basically blogging, but one sentence at a time. You have 140 characters in which to “tweet” to your “followers” what you are up to. Twitter has totally taken off, even more so in the last 3-4 months. In fact, it wasn’t even on our radar when we submitted this seminar to IBS a year ago. You wonder how can 140 characters help you sell homes? It is ALL about building relationships: With potential buyers, with real estate agents, with industry and subject matter leaders. They get to know you and they tell their friends and so on and so on… Serious Twitter users are pretty opinionated and particular, so do some research on protocols and best practices before you jump on. – this is also called “twittequette”
Lennar uses Twitter to “tweet” announcements and links to blog articles on their product and specific industry news. Pulte use Twitter in more of a social, relationship building sense – as they are a little more “chatty” with their followers. Two different and applicable approaches.
A great way to expand your online presence is to repurpose press releases for online distribution Include key words and anchor text where possible Increases SEO to website through social media optimization Some of our Favorites: NHDBuzz, PR.com, PRLog, PRZoom, PRWeb, etc. Do your research! Some PR sites are free, some require a membership fee and others you pay per release. PRnewswire and Businesswire – paid sites
Example of PR stories on the site for Bowen Family Homes. Reporters are constantly searching the Internet for stories. This is just one way to keep your name in front of them.
You Tube is a Video sharing network with user profiles and channels Allows consumers to see your homes and take a virtual tour Serves as video database for sites across the web Increases SEO and web presence - Google loves video Video camera called the flip $199 – easy to use and upload video
Here is the Highland Homes YouTube page – story about the agent that was an hour away and uploaded all the video.
Flickr is a photo sharing social media network with profiles for users or companies Allows you to easily load and share galleries of photos The site is owned by Yahoo, so it ranks high for Yahoo image search Increases SEO for Web sites – Google loves photos
Here are some examples of builders using flickr – Toll Brothers & David Weekly Homes Next we will go more in depth with case studies. Dina . . .
Why Should you care? Brand is built online. Marketing Sherpa asked advertisers where they planned to spend money in 2009. The biggest increases will be seen in Web 2.0 (social network marketing) – a 28% increase And email marketing with a stunning 34% increase