Wm Pres

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The document summarizes changes made in Phase 1 of a re-branding and user experience release for WorldMate. Key changes include a new logo, website design, improved messaging on core services, streamlined workflows, updated mobile apps with a new home screen and interface, and enhanced communications and marketing materials across websites, newsletters, and emails. Screenshots demonstrate overhauls to the website, download pages, mobile apps, and other areas for a more consistent, clear, and modern experience.

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Wm Pres

1. Highlights of Re-branding and User Experience Release (Phase 1)

2. Introducing the New WorldMate (Live)

3. What Was Done New branding (logo, tagline, look and feel, messaging, consistency) Web overhaul New site structure (Corporate, DC, Web app), design and “skin” much clearer messaging on core value propositions and how to “Get Started” streamlined work flows to download and purchase from the new Download Center Updated mobile clients New home screen, with contextual dashboard (based on member behavior and travel plans) and service carousel (a la Yahoo! Go) New “skin,” screen transitions and sonic effects Other style enhancements Communications Improved messaging and tighter integration across product and marketing vehicles (including mobile, web, member newsletter, system emails)

4. WEB BEFORE AND AFTER

5. Old Mobimate.com

6. New Corporate Site

7. New Download Center

8. New ‘Choose Download’ Page

9. Nokia Device Selection: Before

10. Palm Product Selection: Before

11. New Device Selection

12. Blackberry Landing Page: Before

13. Blackberry Landing Page: After

14. Old WorldMate Live Home

15. New WorldMate Live Home