The What, Why and How of Finding your Values in a data-driven way. This guide is built from years of experience helping companies work out what they stand for, what they believe in and why they matter. Values is a big part of the answer to those questions. It’s also the one that gets results quickly because it’s all about decisions. I’ve done this work with global multi-brand corporates like TripAdvisor, famous brands like O2 and venture-backed start-ups. I started my career in a values-led organisation. I know first hand how good being part of a gang on a mission is. Hopefully this Guide will help you build a great gang where you work.