WeVue U
This document discusses how social media is increasingly important for college research and choice for Generation Z students. It notes that 68% of Gen Z uses social media to research colleges and 92% are online daily. The top social networks teens use are YouTube, where there was a 25% growth in college searches, and Instagram and Snapchat. 66% of students said a social media conversation impacted their choice of college. It then introduces a product called WeVue that allows colleges to create better stories together by having students create content that administrators can curate and connect to prospects on social media, email and mobile in a personalized way. This helps colleges positively engage Gen Z prospects in more important online conversations that impact college choice.
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WeVue U
- 1. U Create a better story together
- 2. Are you ready for GenZ?
- 3. 68% of gen-z uses social media to research colleges 25% growth in college searches on youtube 92% of gen-z online daily top three networks teens use to research schools
- 4. of Gen-Z will watch a video from your college 80% 44% find videos posted by your current students 91% want your marketing tailored to their interests
- 5. 66% of students said a social media conversation impacted their choice
- 6. How can you positively engage GenZ prospects in more of these increasingly important conversations?
- 7. Your stories are being told across campus… every, single, day
- 8. Ambassador shot Make sure we have user stories associated with these campus life her major student athletics What if you had a way to create great stories together
- 9. And connect those stories with prospects where and how they connect online
- 10. User Story Output • Campus Life Microsite While maintaining your brand with consistency and control
- 11. Campus Story-telling at Scale Introducing…
- 12. Create Content Curate Content Connect Content Marketing Admissions Student Affairs / Life Athletics Affinity Groups Colleges / Faculty Alumni Groups Via Email On Mobile On WebTo Social Ambassadors Pose, Click, & Upload Admins Cut, paste, & publish Community& Prospects learn, engage, & share
- 14. Request Content Mashup Content Edit Content Curation
- 15. Via Email On Mobile On Web To Social Welcome to Concordia University in Portland The relationships we build with each other, our customers, and our community are the foundation of our business.v Join Our Team Meet Rici Hallstrand Listen to why he chose to study Biology at Concordia As a Cavalier, you will be challenged, encourage, and empowered to ask the hard questions, dig deep, and think with purpose. Are you ready? Sign up for news Interested in studying abroad? We offer programs around the globe, and many of our students take advantage of the opprotunity to study and travel. Take a look inide of our research facilities and see how our students apply their learning with top professors Let’s LEARN ABOUT THE WORLD Connection Admins
- 16. WeVue tracks your social engagement so when you create a conversation here you can convert it to here…
- 17. Personalized Recruiting Students Create Admins Curate Your school connects WeVue Measures and repeats
- 18. Create a better story together U