The World Trade Organization (WTO) is the international body that oversees global trade rules and settles disputes between countries. It aims to ensure trade flows freely, predictably, and openly. The WTO has over 150 member countries and agreements cover trade in goods, services, and intellectual property. It also has a dispute settlement process to peacefully resolve conflicts between members.
The document discusses the World Trade Organization (WTO). It provides background on the WTO, including that it was established in 1995 and has 162 member countries. It outlines the basic principles of the WTO such as non-discrimination, transparency, binding commitments, and reciprocity. The objectives and functions of the WTO are also summarized, including administering trade agreements and resolving disputes. The document then examines the impact of WTO agreements on India's dairy sector, noting both opportunities and challenges it faces in international trade.
The World Trade Organization (WTO) is an international organization that succeeded the General Agreement on Tariffs and Trade (GATT) in 1995. Headquartered in Geneva, Switzerland, the WTO has 159 member nations and promotes multilateral trade by eliminating tariffs and non-tariff barriers. The WTO aims to expand world trade, reduce barriers, settle trade disputes, assist developing countries, and benefit all member nations through increased foreign trade, technology, investment, and optimal use of resources. However, some disadvantages can include effects on prices, losses to domestic industries, and increased unemployment.
The document provides an overview of international trade and the World Trade Organization (WTO). It discusses what international trade is, why countries engage in it, and what the WTO is. The WTO officially began in 1995 and aims to liberalize trade through negotiations. It has 164 member countries and deals with global trade rules. The goals of the WTO include improving living standards, enlarging production and trade, utilizing resources efficiently, and promoting sustainable development and economic growth. The document also outlines some advantages like increased income and investment, as well as some disadvantages of the WTO such as importing harmful goods and exhausting resources.
The document provides information about the World Trade Organization (WTO). It discusses that the WTO is an intergovernmental organization that regulates international trade and commenced on January 1, 1995, replacing the General Agreement on Tariffs and Trade (GATT). The WTO extended GATT by making it one of three major trade agreements under the new WTO and establishing the WTO as a stronger institution than GATT. The document also lists the objectives of the WTO and some of the impacts of WTO agreements on the Indian economy, such as increased export earnings and foreign direct investment.
International trade centre (ITC) - International Business - Manu Melwin Joymanumelwin
The International Trade Centre (ITC) is a subsidiary organization of the World Trade Organization (WTO) and the United Nations Conference on Trade and Development (UNCTAD) and provides trade-related technical assistance. ITC has its headquarters in Geneva and one field office in Mexico City.
The World Trade Organization (WTO) is an international organization that regulates global trade and resolves disputes between member countries. It has 164 member countries and seeks to reduce trade barriers and promote free trade. The WTO helps implement trade agreements, settles disputes between members, and reviews members' economic policies to facilitate international trade.
The World Trade Organization (WTO) was established on January 1, 1995 to promote international trade without discrimination. Its key functions include facilitating agreements, administering dispute settlement, and overseeing members' trade policies. The WTO structure includes a Ministerial Conference, General Council, and committees to govern trade in goods, services, and intellectual property. The International Monetary Fund (IMF) was formed post-World War 2 to promote global economic cooperation and financial stability. The International Bank for Reconstruction and Development (IBRD) provides long-term financing to member countries for development projects, while the International Development Association focuses on poverty reduction in poorer nations.
The document summarizes the key bodies and functions of the World Trade Organization (WTO). The top decision-making body is the Ministerial Conference, composed of representatives from all WTO members who meet at least biennially. Five other bodies also report to the Ministerial Conference on issues like trade and development. The General Council, composed of senior member representatives, oversees daily WTO business and acts on behalf of the Ministerial Conference. It also functions as the Dispute Settlement Body and Trade Policy Review Body. The Dispute Settlement process involves panels and an appellate body that hear trade agreement violation cases. The Trade Negotiation Committee deals with ongoing trade talks.
India ratified the Trade Facilitation Agreement (TFA) of the WTO on April 23, 2016, becoming the 76th member to do so. The TFA aims to simplify customs procedures and reduce red tape at international borders to boost global trade. It was approved by India's Union Cabinet to further economic growth and trade integration. A National Committee on Trade Facilitation will also be established to facilitate domestic coordination and implementation of the TFA.
UNCTAD and the WTO are two multilateral organizations dealing with trade that have more differences than similarities. While both focus on international trade, they differ in their origins, mandates, institutional functioning, and approaches to trade and development. UNCTAD was established in 1964 within the UN system in response to decolonization and North-South tensions. It has a broad mandate to integrate discussion of trade, investment, and related issues and promotes an inclusive approach. The WTO was established in 1995 outside the UN to oversee existing trade rules and uses a narrower, legally-binding approach focused on negotiated agreements and dispute settlement.
The World Trade Organization (WTO) regulates international trade and was established in 1995 to replace the General Agreement on Tariffs and Trade (GATT). The WTO has four main objectives: to improve living standards, ensure full employment, enlarge production and trade, and increase trade of goods and services. It aims to create a fair and transparent trading system and resolve disputes among member countries to promote global free trade and a stable world economy. The WTO is governed by a General Council and has councils focused on trade in goods, services, and intellectual property as well as a dispute settlement body.
The World Trade Organization (WTO) is the only global international organization that deals with the rules of trade between nations. Its goal is to help producers, exporters, and importers conduct business by lowering trade barriers and breaking down barriers between peoples and nations. At the heart of the WTO system are agreements negotiated and signed by most of the world's trading nations to help govern trade and resolve disputes between member governments.
The document summarizes the history of the World Trade Organization (WTO) from its origins in the General Agreement on Tariffs and Trade (GATT). It discusses that GATT's primary objective was promoting world trade through tariff reductions. Over time, GATT negotiations led member nations to reduce tariffs on many traded goods. The final and most significant GATT round, the Uruguay Round from 1986 to 1994, expanded trade rules beyond goods to also include services, intellectual property, and other issues. This round resulted in the WTO agreement establishing the WTO as a permanent international organization on January 1, 1995 to facilitate global trade and resolve disputes.
The South Asian Preferential Trade Arrangement (SAPTA) was negotiated in 1993 among the 7 South Asian Association for Regional Cooperation (SAARC) member countries to promote mutual trade and economic cooperation. As a result of negotiations under SAPTA, countries provided tariff concessions on various commodities traded between member states, with India offering the deepest cuts on the largest number of products. The completion of the second round of negotiations in 1999 resulted in tariff concessions covering over 1,900 tariff lines.
UNCTAD was established in 1964 as a permanent intergovernmental body within the UN with 194 member countries. Its goals are to maximize trade, investment, and development opportunities for developing countries. It is headquartered in Geneva and oversees committees on commodities, manufactures, shipping, and other areas related to promoting international trade and formulating trade policies. UNCTAD's main functions include promoting global trade, establishing trade principles and policies, and reviewing and coordinating activities of other institutions to serve as a center for harmonious trade relations.
This document discusses the importance of branding during an economic downturn or recession. It notes that brands can be a company's most resilient asset during challenging times. While recessions negatively impact many businesses, some companies have gained market share when competitors pulled back on marketing. The document advocates effective brand management rather than just maintaining or increasing marketing expenditures. It argues that brands provide value by influencing consumers, investors, and employees. The document also notes that brand value accounted for 33% of market capitalization for top brands in 2001, growing to 38% during the recession, demonstrating the strategic importance of brands.
The document discusses the advantages and disadvantages of out-of-home (OOH) advertising, including that it can reach a wide audience, select specific locations, and create brand awareness, but that creative content cannot be changed quickly and has to convey information in under 5 seconds to passing viewers. It also provides tips for effective billboard designs, such as using few words, big visuals, bold colors, and communicating a single message.
The document discusses account planning in marketing communications. Account planning involves managing the four Ms: the right market, motivation, message, and media. It ensures marketing communications are targeted appropriately based on understanding consumers. Account planning helps create more effective and creative advertising by bringing consumer insights and focusing on consumer understanding, motivation, and the appropriate message and media to reach them. The role of account planning is to represent consumers within advertising agencies and reduce risk for clients by enhancing relevance, originality and impact of campaigns.
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The document provides an agenda for a creative workshop. It introduces the workshop facilitator, Sonali Brahma, and her background in advertising and marketing. It outlines some ground rules for the workshop and includes two activities - the first asks participants to identify brands based on slogans, and the second asks them to create a company name and tagline based on their strengths.
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The document summarizes key findings from an advertising effectiveness study conducted for Rasna Utsav drink. The study evaluated noticeability and motivation power of Rasna's TV commercial among 315 Indian women. Key findings were that the ad had high noticeability and motivation. It effectively communicated messages around taste, suitability for children, and ease of preparation. The child's eagerness for Rasna and mother-child bonding in the ad drove perceptions of taste. Familiarity with Rasna and Nagpur oranges contributed to health and taste perceptions.
The World Trade Organization (WTO) is the international body that oversees global trade rules. Its key functions are to ensure trade flows freely, predictably, and smoothly. The WTO agreements provide the legal framework for global trade and guarantee members' trade rights and access to foreign markets in a transparent, non-discriminatory manner. The WTO also provides a dispute settlement process to peacefully resolve trade conflicts among members.
This ppt is all about the world trade organization, Its Role, its existence and all its functions, It also includes the structure of WTO.So kindly go through it and comment below how u liked it.
The document discusses the World Trade Organization (WTO). It provides information on the formation of the WTO including that it was established in 1995 and replaced the GATT. The objectives of the WTO are to liberalize trade, promote world trade, ensure benefits for developing countries, increase competitiveness and employment, and establish rules for an open trading system. It has 153 member countries and agreements cover goods, services, intellectual property, and dispute settlement.
The document discusses the World Trade Organization (WTO). It provides background on the establishment of the WTO in 1995 to replace the General Agreement on Tariffs and Trade (GATT). It outlines the key functions and principles of the WTO, including administering trade agreements, dispute settlement, and promoting free trade. The document also summarizes some major WTO agreements related to trade, investment, intellectual property, and developing countries.
The document discusses the World Trade Organization (WTO). It provides background on the establishment of the WTO in 1995 to replace the General Agreement on Tariffs and Trade (GATT). It outlines the key functions and principles of the WTO, including administering trade agreements, dispute settlement, and promoting free trade. The document also summarizes some major WTO agreements, such as TRIPS, TRIMS, and those related to tariffs, agriculture, textiles, and intellectual property.
The document provides an overview of the World Trade Organization (WTO). It discusses that the WTO was established in 1995 as the successor to GATT and is based in Geneva. The WTO aims to liberalize trade through agreements covering goods, services, and intellectual property. These agreements require transparency and set procedures for resolving disputes between members. The WTO works to promote open trade for the benefit of all members, including developing countries. It has over 150 member countries representing over 97% of global trade.
The World Trade Organization (WTO) is an intergovernmental organization that regulates international trade. It has 153 member countries. The WTO oversees agreements between members, provides a framework for negotiating trade agreements, and acts as a forum for resolving disputes. Its goal is to ensure trade flows freely, predictably, and beneficially between nations.
The World Trade Organization (WTO) regulates international trade and commenced on January 1, 1995. It aims to provide a framework for implementing trade agreements and resolving disputes between its 162 member countries. Key functions include administering trade agreements, facilitating negotiations, monitoring trade policies, and providing technical assistance to developing nations.
The World Trade Organization (WTO) is an intergovernmental organization that regulates international trade. It provides a forum for negotiating trade agreements, settling disputes, and overseeing a system of trade rules. The WTO currently has 164 member countries and agreements cover trade in goods, services and intellectual property. Its overarching goal is to help trade flow freely by removing obstacles and ensuring predictable and transparent trade policies.
The World Trade Organization (WTO) is an intergovernmental organization that regulates international trade. It was established in 1995 to oversee and liberalize international trade flows. The WTO aims to help producers conduct business freely and predictably while providing a forum for negotiating trade agreements and settling disputes between members. It has over 160 member countries representing over 98% of world trade. The WTO agreements cover trade in goods, services, and intellectual property, with the goal of promoting economic growth and development.
The World Trade Organization (WTO) was established in 1995 to replace the General Agreement on Tariffs and Trade (GATT). It provides a framework for negotiating and formalizing international trade rules and settling disputes between member nations. The WTO has nearly 150 member countries and its core principles include non-discriminatory treatment between trading partners, freer trade through negotiated tariff reductions, predictability through binding and transparency of trade commitments, and fair competition through agreed rules. While the WTO aims to liberalize trade, it allows developing countries flexibility in implementation and supports continued negotiation of trade issues. Some criticisms argue it favors commercial interests over other issues, but the WTO disputes these claims and emphasizes its role in facilitating trade to boost growth
The World Trade Organization (WTO) deals with global trade rules between nations. It has three main functions: 1) serving as a negotiating forum for trade agreements, 2) establishing a set of rules for international commerce through negotiated agreements, and 3) providing a place to settle trade disputes between member governments. The overriding goal of the WTO is to help trade flow freely while preventing undesirable side effects, which is important for economic development.
The World Trade Organization (WTO) is an intergovernmental organization that regulates international trade. It officially commenced in 1995, replacing the General Agreement on Tariffs and Trade. The WTO deals with regulation of trade between countries and provides a framework for negotiating trade agreements as well as resolving disputes. It aims to liberalize trade based on five principles: non-discrimination, reciprocity, binding commitments, transparency, and safety valves to restrict trade in limited circumstances. Decisions are made by consensus among member governments. The WTO also oversees a dispute settlement process to enforce adherence to trade agreements.
The document provides an overview of the World Trade Organization (WTO). It discusses that the WTO is an intergovernmental organization that regulates international trade and was established in 1995. It has 164 member countries and is headquartered in Geneva, Switzerland. The key functions of the WTO are to administer trade agreements, provide a forum for trade negotiations, handle trade disputes between members, and monitor national trade policies. The principles of the WTO include non-discriminatory trade, freer trade through negotiation, predictability, and fair competition. The WTO also plays an important role in supporting developing countries and the environment.
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The World Trade Organization (WTO) supervises and liberalizes international trade according to agreements signed by member governments. It provides a framework for negotiating trade agreements and resolving disputes. The WTO aims to promote open trade for the benefit of all through principles like non-discrimination, transparency, and binding commitments. It currently has 153 member countries and seeks to facilitate global trade through negotiations like the Doha Round.
The World Trade Organization (WTO) was established in 1995 to oversee international trade agreements and liberalize trade. It replaced the General Agreement on Tariffs and Trade (GATT) which was created in 1947. The WTO operates through agreements negotiated and ratified by member states to administer trade rules, settle disputes, and cooperate with other international organizations like the World Bank and IMF. It aims to help trade flow freely through non-discriminatory policies, enforceable commitments, and transparency between its 157 member countries.
Absolute advantage, world trade organization(WTO), Exim policy, ASEANmanikanta malla
Here are the key points about ASEAN:
- ASEAN was founded on August 8, 1967 in Bangkok, Thailand by the five original member countries - Indonesia, Malaysia, Philippines, Singapore, and Thailand.
- It was established to promote economic, political, and security cooperation among its members.
- The founding principles include mutual respect for sovereignty, non-interference in internal affairs, and the right of every member state to lead its national existence free from external interference.
- Over the years, ASEAN has expanded to include 10 member countries - the five original members plus Brunei, Vietnam, Laos, Myanmar, and Cambodia.
- ASEAN aims to accelerate economic growth and social progress in the
The document summarizes the history and objectives of the World Trade Organization (WTO) and its predecessor the General Agreement on Tariffs and Trade (GATT). It discusses how GATT was created in 1947 with 23 members to liberalize trade and establish rules, and how the WTO was established in 1995 with more comprehensive global trade agreements and more members. The key principles of the WTO are non-discrimination, reciprocity, binding and enforceable commitments, transparency, and safety valves to restrict trade in certain circumstances. The major agreements covered by the WTO relate to goods, services, intellectual property, agriculture, textiles and other areas.
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The document discusses the financial and economic impact of service quality. It examines how service directly impacts profits and considers the effects on gaining new customers and retaining existing customers. It evaluates the link between perceptions of service and purchase intentions. Finally, it discusses the key drivers of service quality, customer retention, and profitability, and presents a balanced performance scorecard model for measuring these factors beyond just financial metrics.
Chapter 10 discusses physical evidence and servicescapes, specifically how the physical environment impacts customer and employee perceptions and behavior. It covers types of servicescapes, the roles they play, and frameworks for understanding how servicescapes influence behavior. The chapter also provides guidelines for developing effective physical evidence strategies and analyzes approaches for understanding the effects of the physical environment.
This document provides an overview of culture studies as an academic field. It begins with definitions of culture from different perspectives, such as culture referring to artistic works, ways of life, and processes of development. It then outlines several core issues addressed in culture studies, such as how people become part of cultures and how culture shapes identity. The document also reviews leading theoretical approaches to culture studies, including production-based studies, text-based studies, and studies of lived cultures. It positions culture studies as having roots in Britain and America but also discusses its development in other contexts like India.
The document discusses strategies for managing capacity and demand for services. It explains that capacity is constrained by limitations on time, labor, equipment and facilities, while demand varies in predictable and unpredictable ways. It presents strategies for shifting demand or flexing capacity to better match supply and demand, such as changing prices or hours of operations. Waiting line management strategies are also discussed, such as using signage, reservations, or customer differentiation to improve the waiting experience.
This document provides an overview and objectives of Chapter 1 which introduces services marketing. It defines what services are, highlights differences between goods and services, and introduces frameworks for services marketing including the service marketing triangle, 7 Ps marketing mix, and gaps model of service quality. Examples of service industries are given and key challenges for services are outlined.
The document discusses the importance of coordinating marketing communications for service organizations. It presents four key strategies for integrating marketing communication: managing service promises, improving customer education, managing customer expectations, and managing internal communications. Figures and tables provide examples of approaches within each strategy, such as offering service guarantees, communicating service effectiveness criteria, and creating cross-functional teams. The overall goal is to ensure service delivery meets or exceeds promises made to customers.
The document discusses the critical role of employees in delivering quality service and creating customer satisfaction. It introduces the "services marketing triangle" which illustrates the internal, interactive, and external aspects of marketing in a service organization. The triangle shows that employees are key to both keeping promises to customers and enabling other parts of the organization to set and keep promises. Several strategies for developing a strong customer-oriented service culture are presented, including hiring the right people, empowering employees, and ensuring internal service quality matches external customer experience.
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This document discusses strategies for effective service delivery through intermediaries. It identifies key service intermediaries like franchises, agents/brokers, and electronic channels. It outlines benefits and challenges of delivering service through each intermediary from the perspectives of both the service provider and deliverer. The document concludes by listing strategies for managing service delivery through intermediaries, including measurement, control, empowerment, and partnering.
This document discusses the relationship between consumers, media, and advertising from the perspective of an expert in media, advertising, and consumer behavior. It makes the following key points:
1. Consumers have varying relationships with media, from casual to intense, depending on factors like their perceptions, feelings, and loyalty. This affects the effectiveness of advertising, with more intense relationships leading to greater impact.
2. Most information from advertisements is stored briefly in short-term memory, so the challenge is to transfer it to long-term memory.
3. Going beyond syndicated research, specialized proprietary research can provide deeper insights into consumer purchase behaviors, communication channel influences, and unique consumer insights to improve marketing strategies.
The document discusses insights and foresights in strategic thinking. It provides definitions of insights as understandings of beliefs and behaviors that can create effective brand connections. Foresights are seen as wisdom to foresee what is possible or likely. The document emphasizes finding hidden truths in consumer behavior and using multiple perspectives to triangulate insights. It also stresses that insights should have depth, be widely shared, and identify moments of truth. The last sections discuss how traditional insights plus imagination can lead to foresights, and how foresights can shape public opinion and drive innovation.
This document discusses research on media consumption from three perspectives: audience research, cultural studies, and commercial research. It provides details on the different approaches to audience research, including the process school, semiotic school, and effects on audiences. It also summarizes the key areas of professional research and commercial ratings research, including methods, strengths, and weaknesses. Syndicated media research studies in India like IRS, TAM, and comScore are overviewed. Specific findings from an online media survey in India are highlighted.
This document defines key media terminology used to measure audience reach and engagement. It explains concepts like universe, reach, gross reach, net reach, opportunities to see, ratings, share of voice, and media weights. Reach refers to the number of people exposed, while ratings consider both reach and time spent viewing. Gross and net reach differentiate counting audiences multiple times.
The document discusses the importance of creative briefs and the briefing process. It provides examples of good and bad briefs that could have been given to Michelangelo for painting the Sistine Chapel. A good brief provides clear direction and inspiration for the creative work, such as the brief Michelangelo apparently received that commissioned him to paint biblical scenes for the greater glory of God. The document emphasizes that briefs should engage the creator emotionally and provide vivid context about the target audience to inspire great work.
The Indian media industry is one of the largest globally, valued at $10 billion. Advertising accounts for 41% of revenue. It enjoyed steady growth until 2008 but slowed in 2009 due to economic pressures. Television is the largest segment and is growing at 15% annually. Regional media is also growing. The industry is expected to recover in 2010 and grow at 13% over the next 5 years, led by television and print. However, rural penetration remains low compared to urban areas. The future holds potential for growth in internet, mobile, and regional media.
Account planning originated in London in the 1960s when Stephen King at JWT and Stanley Pollitt at PWP/BMP began focusing on understanding consumers to help plan advertising campaigns. JWT developed the first formal account planning process called the T-Plan in 1964. The term "account planning" was first coined by Tony Stead at a JWT meeting in 1968. Chiat/Day was the first US agency to adopt account planning. The Account Planning Group (APG) now represents the interests of account planners professionally.
The document discusses the history and evolution of media agencies and appointment of advertising agencies of record (AORs) in India. It covers key aspects of strategic media planning conducted by AORs such as consumer insights, objective setting, effective frequency setting, and various tools and models used. The roles and challenges of AORs in large media planning and buys are also summarized.
The document discusses media planning and buying from an Indian perspective. It covers key media planning concepts such as reach, frequency, gross rating points, television rating points, and average opportunity to see. It also summarizes the roles within a media agency and different specialists on a media planning team. Finally, it emphasizes that an effective media strategy must be defined in the context of overall marketing objectives and tasks at different stages of the product lifecycle.
This document discusses four principles for building leadership brands by design:
1. Articulate and inculcate a clear brand strategy based on in-depth consumer insights. Develop a strategic framework and ensure it is understood throughout the organization.
2. Establish a differentiated brand promise that separates the brand from competitors on both rational and emotional benefits. For example, Pantene's promise of beautiful hair through health.
3. Build the brand foundation on deep consumer insights, including both expected and compelling benefits within a category. Leverage regional and cultural knowledge for true global leadership.
4. Ensure the brand has elasticity to capitalize on new opportunities by extending relevant benefits to new areas, as consumer trust
This document discusses the emotional power of brands and defines what constitutes a genuinely emotionally significant brand. It argues that while brands can offer psychological and social benefits, they are not equivalent to human relationships. Consumers are only loyal to brands that consistently provide a unique benefit, whether tangible or intangible. To be successful, brands must shape consumer expectations of benefit, not just elicit emotions through creative expression. True emotional branding is about creating brands that consumers perceive as psychologically or socially useful.
This document discusses how brands can learn from cultural icons to become iconic brands themselves. It provides two case studies of cultural icons: the grunge music movement of the 1990s and the novel and film One Flew Over the Cuckoo's Nest. The grunge movement emerged from the isolated music scene in Seattle and bands like Nirvana broke through with albums that resonated deeply with teenagers. One Flew Over the Cuckoo's Nest was a novel and later a highly successful film that represented the anti-establishment spirit of the 1960s. The document examines what made these works cultural icons and how their lessons can be applied for brands seeking iconic status.
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Hey there! So, you've probably heard all the buzz about this new AI whiz kid on the block, ChatGPT-4o. It's like the cool new kid that everyone wants to hang out with - tech geeks, business folks, and artsy types are all lining up to see what it can do. But here's the thing: it's not just about how smart this AI is, it's about how clever we can be in using it.
Think of ChatGPT-4o as this super-smart friend who's read every book in the library and has a knack for quick comebacks. It's the result of a bunch of really smart people spending years tinkering with language and computers. But don't mistake it for just another chatbot - this AI can hold its own in a deep conversation, tackle tricky problems, and even come up with some pretty creative stuff. Sometimes, it's so good it makes you wonder if we're dealing with a machine or a really well-read human hiding behind a screen. Pretty wild, right?
Importance of effective prompts
Yet, for all its power, ChatGPT-4o is only as good as the prompts we feed it. Think of prompts as the keys to unlocking the AI's vast potential. The right prompt can open doors to insights you never knew existed, while a poorly crafted one might leave you knocking on wood. It's the difference between asking a master chef to "cook something" and providing them with a detailed recipe and premium ingredients.
Purpose of the article
This is where our journey begins. In the pages that follow, we'll embark on an exploration of the art and science of prompt engineering. We'll uncover the secrets of crafting prompts that can transform ChatGPT-4o from a mere tool into a powerful ally in your quest for knowledge, creativity, and innovation.
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1. The World Trade Organization...
...In brief, the World Trade Organization (WTO)
is the only international organization dealing with
the global rules of trade between nations.
Its main function is to ensure that trade flows as
smoothly, predictably and freely as possible.
2. The result is assurance. Consumers and producers know that they can enjoy secure
supplies and greater choice of the finished products, components, raw materials and
services that they use. Producers and exporters know that foreign markets will remain
open to them.
The result is also a more prosperous, peaceful and accountable economic world. Decisions
in the WTO are typically taken by consensus among all member countries and they are
ratified by members’ parliaments. Trade friction is channeled into the WTO’s dispute
settlement process where the focus is on interpreting agreements and commitments, and
how to ensure that countries’ trade policies conform with them. That way, the risk of
disputes spilling over into political or military conflict is reduced.
By lowering trade barriers, the WTO’s system also breaks down other barriers between
peoples and nations.
At the heart of the system–known as the multilateral trading system–are the WTO’s
agreements, negotiated and signed by a large majority of the world’s trading nations, and
ratified in their parliaments. These agreements are the legal ground-rules for international
commerce. Essentially, they are contracts, guaranteeing member countries important trade
rights. They also bind governments to keep their trade policies within agreed limits to
everybody’s benefit.
The agreements were negotiated and signed by governments. But their purpose is to help
producers of goods and services, exporters, and importers conduct their business.
The goal is to improve the welfare of the peoples of the member countries.
3. THE MULTILATERAL TRADING SYSTEM–PAST,
PRESENT AND FUTURE
The World Trade Organization came into being in 1995. One of the youngest of the
international organizations, the WTO is the successor to the General Agreement on Tariffs
and Trade (GATT) established in the wake of the Second World War.
So while the WTO is still young, the multilateral trading system that was originally set up
under GATT is well over 50 years old.
The past 50 years have seen an exceptional growth in world trade. Merchandise exports
grew on average by 6% annually. Total trade in 1997 was 14-times the level of 1950.
GATT and the WTO have helped to create a strong and prosperous trading system
contributing to unprecedented growth.
The system was developed through a series of trade negotiations, or rounds, held under
GATT. The first rounds dealt mainly with tariff reductions but later negotiations included
other areas such as anti-dumping and non-tariff measures. The last round–the 1986-94
Uruguay Round–led to the WTO’s creation.
The negotiations did not end there. Some continued after the end of the Uruguay Round.
In February 1997 agreement was reached on telecommunications services, with 69
governments agreeing to wide-ranging liberalization measures that went beyond those
agreed in the Uruguay Round.
In the same year 40 governments successfully concluded negotiations for tariff-free trade
in information technology products, and 70 members concluded a financial services deal
covering more than 95% of trade in banking, insurance, securities and financial
information.
In 2000, new talks started on agriculture and services. These have now been incorporated
into a broader work programme, the Doha Development Agenda (DDA), launched at the
fourth WTO Ministerial Conference in Doha, Qatar, in November 2001.
The agenda adds negotiations and other work on non-agricultural tariffs, trade and
environment, WTO rules such as anti-dumping and subsidies, investment, competition
policy, trade facilitation, transparency in government procurement, intellectual property,
and a range of issues raised by developing countries as difficulties they face in
implementing the present WTO agreements.
4. WTO AGREEMENTS
How can you ensure that trade is as fair as possible, and as free as is practical? By
negotiating rules and abiding by them.
The WTO’s rules–the agreements–are the result of negotiations between the members.
The current set were the outcome of the 1986-94 Uruguay Round negotiations which
included a major revision of the original General Agreement on Tariffs and Trade (GATT).
GATT is now the WTO’s principal rule-book for trade in goods. The Uruguay Round also
created new rules for dealing with trade in services, relevant aspects of intellectual
property, dispute settlement, and trade policy reviews. The complete set runs to some
30,000 pages consisting of about 60 agreements and separate commitments (called
schedules) made by individual members in specific areas such as lower customs duty rates
and services market-opening.
Through these agreements, WTO members operate a non-discriminatory trading system
that spells out their rights and their obligations. Each country receives guarantees that its
exports will be treated fairly and consistently in other countries’ markets. Each promises to
do the same for imports into its own market. The system also gives developing countries
some flexibility in implementing their commitments.
GOODS
It all began with trade in goods. From 1947 to 1994, GATT was the forum for negotiating
lower customs duty rates and other trade barriers; the text of the General Agreement spelt
out important rules, particularly non-discrimination.
Since 1995, the updated GATT has become the WTO’s umbrella agreement for trade in
goods. It has annexes dealing with specific sectors such as agriculture and textiles, and
with specific issues such as state trading, product standards, subsidies and actions taken
against dumping.
SERVICES
Banks, insurance firms, telecommunications companies, tour operators, hotel chains and
transport companies looking to do business abroad can now enjoy the same principles of
freer and fairer trade that originally only applied to trade in goods.
These principles appear in the new General Agreement on Trade in Services (GATS). WTO
members have also made individual commitments under GATS stating which of their
services sectors they are willing to open to foreign competition, and how open those
markets are.
5. INTELLECTUAL PROPERTY
The WTO’s intellectual property agreement amounts to rules for trade and investment in
ideas and creativity. The rules state how copyrights, patents, trademarks, geographical
names used to identify products, industrial designs, integrated circuit layout-designs and
undisclosed information such as trade secrets–“intellectual property”–should be protected
when trade is involved.
DISPUTE SETTLEMENT
The WTO’s procedure for resolving trade quarrels under the Dispute Settlement
Understanding is vital for enforcing the rules and therefore for ensuring that trade flows
smoothly. Countries bring disputes to the WTO if they think their rights under the
agreements are being infringed. Judgements by specially-appointed independent experts
are based on interpretations of the agreements and individual countries’ commitments.
The system encourages countries to settle their differences through consultation. Failing
that, they can follow a carefully mapped out, stage-by-stage procedure that includes the
possibility of a ruling by a panel of experts, and the chance to appeal the ruling on legal
grounds. Confidence in the system is borne out by the number of cases brought to the
WTO–more than 300 cases in ten years compared to the 300 disputes dealt with during the
entire life of GATT (1947-94).
POLICY REVIEW
The Trade Policy Review Mechanism’s purpose is to improve transparency, to create a
greater understanding of the policies that countries are adopting, and to assess their
impact. Many members also see the reviews as constructive feedback on their policies.
All WTO members must undergo periodic scrutiny, each review containing reports by the
country concerned and the WTO Secretariat.
6. DEVELOPING COUNTRIES
DEVELOPMENT AND TRADE
Over three quarters of WTO members are developing or least-
developed countries. All WTO agreements contain special provision for
them, including longer time periods to implement agreements and
commitments, measures to increase their trading opportunities,
provisions requiring all WTO members to safeguard their trade
interests, and support to help them build the infrastructure for WTO
work, handle disputes, and implement technical standards.
The 2001 Ministerial Conference in Doha set out tasks, including
negotiations, for a wide range of issues concerning developing
countries. Some people call the new negotiations the Doha
Development Round.
Before that, in 1997, a high-level meeting on trade initiatives and
technical assistance for least-developed countries resulted in an
“integrated framework” involving six intergovernmental agencies,
to help least-developed countries increase their ability to trade, and
some additional preferential market access agreements.
A WTO committee on trade and development, assisted by a sub-
committee on least-developed countries, looks at developing
countries’ special needs. Its responsibility includes implementation of
the agreements, technical cooperation, and the increased
participation of developing countries in the global trading system.
TECHNICAL ASSISTANCE AND TRAINING
The WTO organizes hundreds of technical cooperation missions to
developing countries annually. It holds on average three trade policy
courses each year in Geneva for government officials. Regional
seminars are held regularly in all regions of the world with a special
emphasis on African countries.
The WTO set up reference centres in over 100 trade
ministries and regional organizations in capitals of
developing and least-developed countries, providing
computers and internet access to enable ministry
officials to keep abreast of events in the WTO in
Geneva through online access to the WTO’s
immense database of official documents and other
material.
7. THE ORGANIZATION
FUNCTIONS
The WTO’s overriding objective is to help trade flow smoothly, freely, fairly and
predictably. It does this by:
• Administering trade agreements • Assisting developing countries in trade policy
• Acting as a forum for trade negotiations issues, through technical assistance
• Settling trade disputes and training programmes
• Reviewing national trade policies • Cooperating with other international organizations
STRUCTURE
The WTO has 150 members, accounting for over 97% of world trade. Around 30
others are negotiating membership.
Decisions are made by the entire membership. This is typically by consensus. A majority
vote is also possible but it has never been used in the WTO, and was extremely rare under
the WTO’s predecessor, GATT. The WTO’s agreements have been ratified in all members’
parliaments.
The WTO’s top level decision-making body is the Ministerial Conference which meets at
least once every two years.
Below this is the General Council (normally ambassadors and heads of delegation in
Geneva, but sometimes officials sent from members’ capitals) which meets several times a
year in the Geneva headquarters. The General Council also meets as the Trade Policy
Review Body and the Dispute Settlement Body.
At the next level, the Goods Council, Services Council and Intellectual Property
(TRIPS) Council report to the General Council.
Numerous specialized committees, working groups and working parties deal with
the individual agreements and other areas such as the environment, development,
membership applications and regional trade agreements.
SECRETARIAT
The WTO Secretariat, based in Geneva, has around 637 staff and is headed by a director-
general. It does not have branch offices outside Geneva. Since decisions are taken by the
members themselves, the Secretariat does not have the decision-making role that other
international bureaucracies are given.
The Secretariat’s main duties are to supply technical support for the various councils and
committees and the ministerial conferences, to provide technical assistance for developing
countries, to analyze world trade, and to explain WTO affairs to the public and media.
The Secretariat also provides some forms of legal assistance in the dispute settlement
process and advises governments wishing to become members of the WTO. The annual
budget is roughly 182 million Swiss francs.