Want to know what you should be doing for your social media strategy verse the things you should stop doing? We've listed some of our favorite tips for Facebook, Twitter, Linkedin and Pinterest right here...what do's and don'ts woud you add?
Social media etiquette refers to the customs and rules for polite behavior when using social media. Some key etiquettes include having an appropriate profile picture, not oversharing content, thinking before posting, giving credit when sharing others' content, avoiding vulgar language, and thanking people for engaging with your posts. Using social media can help with job searching by making you more visible to recruiters on sites like LinkedIn, allowing you to build your professional network, and engage with potential employers. Diplomatic communication involves sticking to the subject, avoiding judgments, choosing words carefully, listening, and communicating in an open but respectful manner.
Twitter is a social media platform that allows users to post short messages called tweets. It was founded in 2006 by Jack Dorsey as a way for people to communicate in short bursts about what they are doing. Tweets are limited to 280 characters. Users can follow other users and see their tweets in their timeline. It has become popular for connecting with others who share interests and getting real-time updates from events.
This document discusses using Instagram analytics to track key metrics that can help businesses achieve different goals like targeting audiences, increasing website traffic, and building communities. It outlines specific metrics under categories like impressions, followers, and post interactions that provide insight into areas like brand awareness, sales, and community engagement. The document also provides details on what individual profile, post, and audience analytics can reveal about a business's Instagram presence and follower base.
This document outlines several potential dangers of social media use for minors under the age of 18. It discusses risks like cyberbullying, identity theft, distraction from schoolwork, exposure to drugs and alcohol, negative impacts on mental health, and more. The document argues that social media can expose minors to inappropriate content, waste their time, invade their privacy by collecting personal data, and influence them to seek validation online rather than from real relationships. Overall, it takes the position that social media should be illegal for minors due to these various risks and dangers.
This document provides tips and best practices for using social media, particularly Twitter, for journalism and writing purposes. It encourages tweeting during class to practice concise writing within Twitter's 140 character limit. It discusses using images and tone to engage audiences and rewriting to get to the point quickly. It also addresses using social media as a reporting tool, being conversational rather than just posting links, asking questions to start discussions, and using hashtags to find sources and conversations. Famous speeches and writings are shown distilled into single tweet summaries as an example.
SMO (social media optimization) is the process of driving website traffic through social media platforms like Facebook, Twitter, LinkedIn, and Pinterest. The key aspects of SMO include setting goals and strategies, researching trends, engaging customers across multiple platforms, and tracking results. Social media provides significant benefits to businesses, allowing them to build their brand, target ads, respond to customers, and increase sales. Social bookmarking sites are another tool that can be used to generate backlinks and boost website traffic.
How To Make Money On YouTube: 9 Ways Influencers Monetize Their Youtube Channels
So how do PewDiePie and other successful YouTubers make their money? It certainly isn’t by “hope”-marketing, where you simply plonk a video on YouTube and hope for it to make some money somehow. In fact, the true answer is very boring - it is the same as for every other website in existence. To make money on YouTube, you need to create quality content attracting traffic which, in some way (for instance, by viewers clicking on an ad or a link to purchase a product), converts.
Summary:
#1 Advertising Revenue
#2 Earning Rewards as a YouTube Partner
#3 Joining an MCN (Multi-Channel Network)
#4 Merchandising
#5 Ancillary Products
#6 Sponsorship, Endorsements, Product Placement
#7 Affiliate Links
#8 Subscription Fees
#9 Crowdfunding Support
A presentation on social networking sitesAmit Kundu
This document provides an overview of social networking sites. It discusses that social networking sites allow individuals to create public profiles and connect with others. The first social networking site was SixDegrees, which launched in 1971. Some of the most popular current sites are Facebook, Twitter, LinkedIn, Pinterest, Google+, Tumblr, Instagram, VK, Flickr and Vine. The document outlines the founders and users of Facebook, Twitter, and LinkedIn. It concludes with advantages like connecting people and sharing information, and disadvantages such as spreading false information and cyberbullying.
The document provides tips for journalists on using Twitter to find sources, cover stories, and reach audiences. It discusses how Twitter can be used to find breaking news, sources for stories, and story ideas by following newsmakers, experts, and local figures. The document also recommends live-tweeting events, including hashtags and links in tweets, and citing sources to build an audience and enhance regular coverage. Overall, the document outlines various strategies journalists can employ to utilize Twitter's capabilities for newsgathering and promotion.
The document is a social media presentation that:
1) Defines social media as interactive technologies that allow sharing of information, ideas, and expressions through virtual communities and networks.
2) Discusses why social media is important by connecting people worldwide, conveying news, and providing an online shopping platform for buyers and sellers.
3) Identifies common social media types including Twitter, Facebook, YouTube, Pinterest, and Google and provides brief descriptions of Facebook, YouTube, and Instagram.
This document outlines 8 etiquette rules for using social media:
1. Use an accurate profile picture that represents you
2. Only send friend requests to people you know personally
3. Don't over-communicate and spam others by posting irrelevant content
4. Be considerate when tagging friends in photos as others can now see the photos
5. Be aware that others can see your wall posts and private messages if friends interact with them
6. Avoid using vulgar language and berating others who have different views
7. Give credit when sharing third-party content by including the author
8. Thank people for commenting on your posts, sharing your content, or sharing your photos.
Social media marketing involves using social media platforms like Facebook, Twitter, and Pinterest to achieve marketing goals. It allows businesses both large and small to reach more customers by sharing content, videos, and images. Customers now interact with brands through social media, so having a strong social media presence is important. With the correct implementation, social media marketing can bring remarkable success to a business.
This presentation will teach you the what, the why, the how, and how to apply of the concepts of what is social media management. Learn how to create a social media management plan using a variety of tools.
In our web 2.0 world, the business landscape has changed. Consumers refuse to be interrupted anymore - demanding that brands engage with them.
People do business with people they like, know, and trust. By utilizing the social media tools available to all of us, businesses can become human. By creating valuable content and engaging with customers where they are, businesses are creating real relationships, resulting in real trust.
This presentation offers a high-level overview to where we've been, where we are, and we're we are going in social media. It gives simple-to-follow steps to start implementing social media into a business. It's not comprehensive, but can help a business take that first step.
Content developed by Jon Thomas and M80 (m80im.com). Presentation designed by Jon Thomas at Presentation Advisors (www.presentationadvisors.com).
The document summarizes the results of a survey about social media use. It found that most participants were younger than 29, with the average time spent on social media correlated to age. The most commonly used social media apps were Facebook, Instagram, Snapchat and TikTok. Respondents reported using social media primarily to stay connected with friends and family. Most felt social media influences their daily lives and were aware of potential dangers like cyberbullying.
The document discusses social media monitoring and reporting. It provides an overview of key metrics and tools for social media monitoring, including reach, influence, sentiment analysis, and traffic drivers. Examples are given of reporting on earned media and case studies. The presentation emphasizes integrating social monitoring into organizational processes and ensuring sufficient resources are allocated for effective social media strategies.
Social Media Etiquette (organisational)Gbenga Odunsi
This document discusses social media etiquette for organizations. It defines social media as online communications channels for community input, interaction and content sharing. It emphasizes that social media etiquette is about conducting oneself online as if in person. Maintaining proper etiquette can increase sales, traffic and engagement while reducing marketing costs. However, it also requires resources to manage online presence and monitor potential risks like negative feedback. The document provides dos and don'ts of etiquette on platforms like Twitter, Facebook, blogs and LinkedIn. It stresses genuinity, professionalism and respecting community guidelines.
Dos and Don'ts of Social Media for Real EstateDoug Devitre
View some of the Dos and Don'ts of Social Media for Real Estate. This will help you save some of the common mistakes some people make when first starting out.
This document discusses the do's and don'ts of social media for non-profits. It notes that simply creating social media profiles is not enough - one needs to actively engage communities and listen to conversations. It emphasizes that social media is about interaction and building shared experiences, not one-way interruptions. Effective social media use involves becoming part of online conversations, listening to feedback, and managing communities and reactions over time.
Social media marketing. Do's and dont's of social media. Andrea DeCaro & Chris DeCaro @kneadle and Marieke Hensel @hensel presented this at the Fullerton Chamber for Young Professionals about New Media marketing.
The Social Media landscape has changed dramatically in the last 12 months and this webinar will help you be Successful in your Social Media Marketing.
Register now and learn the trends, tactics, and strategies that will position your organisation for success in 2017 and beyond.
WHAT YOU WILL LEARN:
• Understand the ‘Digital mindset’ to leverage social media successfully
• Why you MUST harness the power of social media in 2017
• What social communities expect from you
• The MAGIC formula to achieve social media impact
IS THIS YOU?
• Your STRUGGLING to get traffic to your website that converts into sales
• You don't know what Social Network has YOUR demographic
• You are NOT MARKETING your business to the right customer
• SALES have not grown and you don't know why
• Don’t have a Social Media Strategy that gets you a ROE (Return on Engagement)
In just 4 weeks, Warren Knight generated 953 NEW, targeted leads in niche markets and made a profit of FIVE FIGURES by implementing a simple, and easy-to-follow Social Media strategy.
THIS WEBINAR WILL HELP YOU TO:
• Write content your AUDIENCE will LOVE
• Understand why being “NICHE” market-focused wins business
• Give you the foundations to generate 100’S OF TARGETED LEADS
• What 67% of your potential customers are thinking about
• How ONE action can increase lead generation by 200%
• Successfully integrate your marketing strategy across all social networks
• Stay ahead of the COMPETITION and gain new customers
• Measure and evaluate YOUR online activity
Warren is CPD Certified: THINK DIGITAL FIRST, Provider No. 50048. If you require a certificate, please let us know.
ABOUT THE PRESENTER
Warren Knight, founder of Think Digital First is a Digital Marketing Strategist, author and one of the UK’s leading professional speakers in Technology, Sales and Digital Marketing.
2017 projects to be a year where social and content marketing make a major leap forward. Social is swiftly moving into the center of marketing plans for brands in China.
In 2016, there were a number of important developments that inform the year ahead, including; the rapid emergence of live video, further integration social with ecommerce, and increased investments into social ads and KOLs.
In this social marketing preview of 2017, we have highlighted 10 trends that will prove to be critical for marketers. The trends represent the most current conversations taking place with brands and agencies in China.
These trends are placed in the context of China as a digital-first market - with hot competition between Alibaba and Tencent for dominance.
How to Become a Thought Leader in Your NicheLeslie Samuel
Are bloggers thought leaders? Here are some tips on how you can become one. Provide great value, put awesome content out there on a regular basis, and help others.
This Facebook tutorial teaches how to like the CLMA Facebook page in 3 steps:
1) Visit the CLMA Facebook page URL and click the like button.
2) Sign up for Facebook by filling in personal information if not already a member.
3) Click like on the CLMA page and then customize privacy settings.
This document summarizes key topics from a web marketing and design bootcamp presented by The Karcher Group. It discusses trends in areas like Facebook Graph Search, search engine results, and link building strategies. Design techniques covered include single page websites, infinite scrolling, large background images, Swiss or International Typographic style, and responsive design optimized for multiple devices. The document encourages integrating online and offline marketing and shifting budgets to online as search volumes continue growing.
This document discusses social media risks and how organizations can manage them. It notes that the biggest risk is not using social media at all. Other key risks include lack of control over an organization's voice on social media and non-compliance with social media policies. The document provides a risk matrix to assess likelihood and impact of potential negative social media events. It emphasizes that organizations must prepare internal roles, processes, policies, and stakeholders to successfully use social media. Key documents and frameworks outlined include a social media strategy, guidelines, an escalation plan, and moderation policies.
Risk Mitigation in Social Media MarketingBernie Borges
Common risk factors in social media marketing and how to minimize them, presented by Bernie Borges of Find and Convert at the Internet & Technology Summit, June 22, 2010, Orlando, FL.
The document discusses several legal risks associated with social media use, including copyright infringement, trademark infringement, defamation, breach of confidentiality agreements, and more. It provides 15 tips for managing social media risks such as having social media policies for employees, monitoring your online presence, following all applicable laws and regulations, using disclaimers, and consulting legal counsel.
Week 9, Layout
Presentation from Introduction to Graphic Design, Columbia College Chicago. Much of the content taken from readings, including the textbooks: Timothy Samara's "Design Elements" and "Design Evolution." Other references cited in presentation. Please note: many slides are intended for class discussion and might not make sense out of context.
How to turn your employees into brand ambassadors ?World of Digits
With two billions worldwide social media users, social media branding constitutes today at once a risk and a growing opportunity. While organizations encourage their customers to recommend their brand on social media, employees themselves represent an important valuable source of information for customers and job candidates both.
WhatsApp lanzó recientemente la función de video llamadas que permite a los usuarios chatear visualmente con amigos de forma encriptada y segura, al mismo tiempo que realizan otras tareas en otras aplicaciones. La característica de video llamadas de WhatsApp ofrece privacidad y encriptación para los más de 1,000 millones de usuarios a nivel global.
A social media walk through to help any new Twitter user get started. This will guide you from setting up a great profile to starting conversations with others to finding specific users to follow.
Twitter is a great place to find people who share interests with you, and build relationships. It is also a great place to listen to users to understand how they feel about certain topics. Whether you're a business or just looking to connecting with people, Twitter is a great place to do so. Twitter is a completely public platform so everything it open. Try not to feel weird joining in random people's tweets because it's typically ok. Join conversations that you are fluent in and understand.
The document provides tips for small businesses on using social media to promote their brand. It discusses how social media allows businesses to connect directly with customers in a conversational way. It recommends businesses choose the social media site that best fits their needs and develop a consistent presence by listening to others and sharing content regularly to build trust and expertise over time. The key is focusing on building relationships and being helpful rather than just pitching your business.
This document provides an introduction to using Twitter for marketing purposes. It discusses how to build a list of Twitter followers by setting up your profile with a photo, background, and descriptive bio. It recommends following industry leaders and re-tweeting quality content from others to provide value to your followers. Tools like TweetDeck and Social Oomph are introduced to make managing your Twitter presence easier by scheduling tweets and automating some functions. The overall goal is to use Twitter to grow your business by developing relationships and sharing useful information with your follower base.
The document discusses how to use social media, like blogs, LinkedIn, Facebook, and Twitter, to help build a business and brand. It provides tips on engaging with customers online, driving traffic to websites, networking, and developing an online presence and brand through consistent social media use. The key is to listen to customers, engage and share valuable content regularly, and use different social media platforms to connect with others in your industry or area of interest.
Social media allows you to interact and share ideas through your online social graph. Popular social media platforms include Facebook for personal connections, LinkedIn for professional networking, and Twitter for microblogging. On these platforms you should maintain a professional image, actively engage with your connections by commenting and posting relevant updates, and link your accounts together for increased visibility. Foursquare is a location-based service that allows you to share your location with friends. To get the most from LinkedIn, maintain a complete profile, join relevant groups, connect with others, request and provide recommendations, and link your Twitter account to share updates. Books like Crush It and Socialnomics provide guidance on using social media effectively.
This document provides tips for how meeting planners can use social media to promote themselves and their events. It recommends using platforms like blogs, LinkedIn, Facebook, and Twitter to connect with potential clients, build expertise in your field, and drive traffic to your website. The key is to engage with others by sharing valuable content, listening, and developing relationships over time through social media rather than just self-promoting.
This is a 10-point plan to get your started on Twitter.
If you have an account and don't know what to do with Twitter, then this PDF is the right one for you too. If you have any questions, I'm only a Tweet away!! @maykingtea
Social Media for Bloggers - Em Cortez- #CDOBlogWorkshop organized by the CDOBloggers, Inc. last November 29 at Jia Cha Cafe, Divisoria Arcade, Cagayan de Oro.
This document provides tips for effective social media marketing on Facebook and Twitter. It recommends creating a Facebook fan page to gain followers and share occasional promotional updates along with other engaging content. For Twitter, it suggests using directories to find followers within your niche and build relationships by retweeting others. Cross-posting updates on both platforms can expand reach. Consistency and engaging content are most important for success.
Twitter Tips for Beginners - The Do's and Don't's of Twitter by Lori GamaLori Gama
The presenter, Lori Gama, is an expert on using Twitter effectively for business purposes. She discusses dos and don'ts for crafting an optimal Twitter profile and engaging with others on the platform. Some key tips include using your real name and photo, carefully writing a 160-word biography, adding a custom Twitter background, supporting others 80% of the time through retweets and replies while promoting yourself 20% of the time, and figuring out who your true fans and potential clients are in order to serve them. The overall goal is to decide what you want to achieve through Twitter use and then set up your profile and engage with others in a strategic manner according to the best practices outlined.
Here is a how-to guide for businesses (and even users in general) to get set up on Twitter. For more information on how to get started on Twitter, visit oneforty.com and oneforty.com/blog.
The document provides tips for setting up and using a Twitter account for business purposes. It recommends importing contacts, completing your profile, understanding Twitter dynamics like not spamming and engaging in conversations. It also suggests building your followers base by linking to your profile from other sites and searching for relevant users. The document advises balancing your followers to following ratio slowly and making it worthwhile for others to follow you by tweeting interesting content.
Twitter is a microblogging platform that allows users to post short updates of up to 140 characters. It functions like a cross between instant messaging and an online chat room. The largest demographic of Twitter users are 35-44 year olds. People use Twitter as a virtual water cooler to engage in conversations and build online communities. Marketing via Twitter can help engage customers, monitor brand mentions, and provide live updates on events. Setting up a profile, learning how to post, follow others, retweet, and use hashtags are important basics for using Twitter effectively. Objectives like networking, monitoring brand mentions, and extending the reach of content can be achieved through strategic Twitter use.
This document provides guidance on using social media for personal use. It discusses using platforms like Facebook and Twitter to connect with friends and family, engage with others by posting content and comments, and find people with shared interests. It focuses on using Twitter for personal connections, including how to set up an account, find people to follow using search and hashtags, engage in conversations, and organize followers into lists. The document encourages using social media to make genuine connections and share interests rather than just self-promote.
5 facebook fan page problems and how to fix themEbiama Destiny
The document discusses 5 common problems with Facebook fan pages and provides tips to address each problem. The problems are: 1) not having enough likes, 2) low engagement as measured by the "Talking About This" metric, 3) only sharing links to drive clicks without other engaging content, 4) the page feeling unmaintained and impersonal, and 5) overwhelming fans by posting too frequently. The tips include promoting the page on social media and blogs, varying content types, crafting calls to action, actively engaging with fans, and limiting posts to 2-4 times per day.
I see so many profiles across the social media domains that have huge followings and audiences, but when I have dug a little deeper and analysed the followings, I have noticed the majority are built up with random, meaningless audiences that have no bearing on the account.
This document provides an introduction to using Twitter for marketing purposes. It discusses what Twitter is, how it works, who uses it, and why it can be effective for marketers. It then provides step-by-step instructions on setting up a Twitter account and profile, how to tweet, find people to follow, and engage with others on Twitter. The document concludes by discussing some common mistakes to avoid and additional tools that can help users get the most out of Twitter.
Similar to The Do's and Don'ts of Social Media (20)
Want to create a frictionless show flow & Expand your content reach & brand craveability?
Build a foolproof show flow to enhance your live stream & make them look polished & professional.
Here's How: https://youtu.be/qAAEN4JVPmc
A Brand Manifesto: is the declaration that consists of what you believe, your brand tone, personality, mission & vision. It is who you are, what you do, who you’re here to do it for, why it matters and the vision for the future.
I BELIEVE THAT...
A Brand Manifesto is the soul statement of your brand. It’s
something created to help describe the brand personality and serve as the company’s North Star. It’s different from the tagline, vision, brand kid, and mission statement. It’s
your declaration to the world that states what you’re here to do and for whom you’re here to do it. It’s all
about the emotional side of things, and it helps clients see the authentic narrative of who you really are, and it all starts with a conversation.
www.LearnRelationshipMarketing.com
This document provides relationship marketing tips and quotes from various experts and speakers. It includes:
- Tips on focusing on culture, experience, emotion and trust to build strong relationships with customers.
- Quotes about taking the long view to build relationships over years, articulating messages with clarity and consistency, and educating and entertaining audiences.
- Encouragement to be authentic, accessible, persistent and to trust your instincts as a business owner.
This document contains tweets and quotes from the #Inbound2020 conference covering various marketing topics. Some of the key takeaways include:
- Have a single goal and one call to action per webpage.
- Focus blog posts and SEO on generating leads, not just traffic.
- Listen to customers to understand what they want and align your brand accordingly.
- Use data to understand customer preferences and improve the customer experience.
- Engage in conversations with customers on social media to be relevant.
The Lotus Effect- how to rise above and bloom into all you were created to be.
Presentation of life, purpose, and alignment shared to help other continue to dreamON.
Be the author of your own story
Remember what you were created to be
Plant your desires and nurture them
Embrace the journey - experiencing hard times allows you to appreciate the good.
Pivots are necessary
BELIEVING is seeing- faith comes first
Activate your purpose and align it with your beliefs
Live life as everything is rigged in your favor
Building the right relationships is essential to your growth
Don't compare your journey
Bring your own sunshine
Feed your soul what you want to create
What have you been holding back out of fear?
The document discusses relationship marketing and building relationships with customers. It emphasizes capturing attention through compelling brand stories and messaging, articulating what the brand does for customers, focusing on building relationships, and providing exceptional customer experiences. Various tips are provided around content creation, social media engagement, and using tools like Google My Business to enhance customer experiences. The overarching message is that strong relationships will lead to repeat and referral business.
This document contains quotes from various experts on the importance of building relationships for marketing and business success. The quotes emphasize focusing on customers as people rather than just sales, providing value to customers, engaging in genuine conversations, being authentic and consistent in building relationships over time through social media and in-person.
A Magnet Marketer focuses on putting out their best content to attract their ideal audience. They capture attention by knowing their personas and interests. They articulate their unique message by answering questions to build relationships and provide an exceptional customer experience. The 4 steps are to (C) capture attention, (A) articulate your message by answering questions, (R) build relationships for repeat business through recognition and rewards, and (E) provide exceptional customer service.
Today's healthcare marketing requires both offline and online strategies to meet the increasing number of engaged patients searching for healthcare information online. Websites must focus on user experience through responsive design, resource centers, clear information, and lead capture. Blogging on a healthcare provider's website can drive traffic and referrals. Social media, like Twitter, is also used by many physicians, while local directory listings remain important. An effective social media strategy involves consistency, engaging with others, adding value, and monitoring effectiveness. The key questions for healthcare marketers are whether they are providing readily available answers for patients and doing enough to market their facilities.
How to prepare your business for 2020. Meet your new customer in the Customer Revolution in 2020. This presentation was from Jessika Phillips at Social Media Week Lima- #SMWL16
Take-aways from the Social Media Strategies Summit in Las Vegas 2016 #SMSSummit16
We had the amazing opportunity to learn from of the leaders in digital marketing at a conference this past February.
We’ve taken this 3-day conference and put it into bite-size nuggets of key points and mentions. There were many more we could add but this was just a few of our favorites!
-@JessikaPhillips www.NOWMarketingGroup.com
Here is a list of key quotes and take-aways from Hubspot's Inbound 2014 Marketing Conference from thought leaders like Dharmesh Shah, Joe Pullizzi, Marcus Sheriden, Simon Sinek,Laura Fitton, Mitch Joel, Alexis Bradley & Ari Plaut
With the rise in social media and the information highway, consumers are savvier than ever. In our fast-paced world, marketers are competing for time and attention. In this age, how do you get your product or service to rise above the noise.
Explain relationship marketing vs. advertising bombardment
Strategies to attract and retain your audience
How does inbound marketing stack up against outbound marketing? What are the differences and advantages of inbound marketing? Download our guide and find out!
Social media marketing requires planning your strategy, engaging your target audience, and measuring your results. The key is to plan who will manage your profiles, set clear goals for each platform, and know your audience. Maintain a professional yet personable presence by completing your profiles, publishing quality content regularly, and interacting with others. Track your analytics to improve engagement and measure your return on investment over time.
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Buy YouTube Followers and Build Your BrandSocioCosmos
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Benefits of YouTube Video SEO Grow Your YouTube channel easehasanrakiib1985
YouTube SEO is a powerful tool for content creators and businesses looking to succeed on the platform. By optimizing your videos, channel, and metadata, you can benefit from increased visibility, higher rankings, improved user engagement, and more organic traffic
Discover how to move beyond keywords and master Google's Search Generative Experience (SGE) with our in-depth guide. Learn to optimize your strategies for improved search performance. Ready to enhance your SEO skills? Check the powerpoint below.
Buy Social Media Presence Followers, Likes, Views & More with Sociocosmos (1)...SocioCosmos
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Engage Like Never Before................SocioCosmos
Take Facebook by storm with Sociocosmos and watch your engagement and reach skyrocket.
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Monetizing Social Media- How Influencers and Brands Make Money OnlineArpan Buwa
Monetizing social media involves influencers and brands leveraging their online presence to generate income. Influencers, who amass large followings on platforms like Instagram, YouTube, and TikTok, make money through sponsored posts, brand partnerships, affiliate marketing, and selling their own products or services. Brands collaborate with influencers to reach targeted audiences, increasing their visibility and credibility. Additionally, both influencers and brands use ad revenue from platforms, subscription services, and exclusive content offerings to boost their earnings. This dynamic ecosystem allows for diverse revenue streams, making social media a lucrative avenue for digital entrepreneurship.
2. “
Claim your vanity URL
A vanity URL is your chosen name link for your
personal page or business page. When you first sign
up on Facebook as a business or fan page, Facebook
gives you a URL for your page, but usually it is a long,
complicated URL full of random numbers and letters
that probably mean nothing to you. Once your page
reaches 25 “likes”, you are able to claim your own
custom URL, known as the vanity URL. Many profiles
are still failing to claim this vanity URL. Not only will
claiming it help your followers find you easier, it will
be easier to remember and much more flattering.
3. “
Add personality to your pages -
Being present on social media means more than
just a post every now and then. This is your
chance to stand out and build a personal brand;
create a face and personality for your brand.
Bring out your personality in your posts and
make them engaging and fun. If you don’t, people
will quickly move on from your page to one more
engaging.
www.nowmarketinggroup.com
4. Over promote/under interact
Social media is the perfect way to interact with
others, but if all you’re doing is promoting
your brand, it weakens your credibility and
irritates followers and friends. People will start
to unfollow your pages quickly if they see you
do not have strong interaction with your
followers. Don’t be a robot; post helpful
content around your industry.
“
5. Ignore/delete negative feedback
If you are only responding to positive feedback or
simply not responding to any feedback, this makes
you look bad. Completely ignoring negative
comments from your followers is bad enough, but
deleting these comments altogether is worse. This is
your chance to be a hero and engage directly with
your followers. Showing you know how to handle
good and bad situations that arise proves you care
and people will take this into consideration when
looking for a business in your industry to support.
“
6. “
Be consistent
People love consistency. I’ve seen so many
businesses post on their accounts four times a
day, then be completely invisible online for two
weeks. This is a definite way to lose followers.
Think about it, people come to your page to seek
information, so you need to be consistent before
your followers seek a new source of information.
7. “
Shorten links
Twitter posts are already limited enough with
only 140 characters. Posting a link on Twitter
is great, but if you aren’t shortening them
using Bitly, Ow.ly, Tiny URL, or another link
shortening site, it becomes hard to read and
you are further limiting yourself to what you
can put in your tweet. Don’t make it more
difficult than it needs to be.
8. “
Create lists
Lists are curated groups of Twitter users. Creating
lists allows you to organize Twitter followers in
groups and manage how to view tweets. You can
create custom lists or subscribe to lists already
created by other Twitter users. Lists do not allow
you to tweet to other people in the list, just view
them. If you create or subscribe to a list, you will
only be able to view tweets from people on that
list.
9. Auto-post FB posts -
If you’re not familiar with auto-posts, it is when everything you post on
Facebook also gets shared to your Twitter account. You may be
thinking, “What’s the problem with that?” First of all, good Facebook
posts and good Twitter posts are often different. So what looks good on
Facebook, may not on Twitter. Remember, you only get 140 characters
max on Twitter, so your Facebook post could get chopped.
Second, if you auto-post from Facebook for photos and even the post
itself, it sends a link to the Twitter post. Once a person clicks that link,
it sends them to Facebook first, then you need to click the Facebook
link to take you to the link you clicked to view on Twitter, which is a
completely unnecessary step.
Third, there is a reason why whoever wanted to click that link wasn’t
on Facebook or they would’ve viewed it there. People would rather see
that content on Twitter instead of being directed to Facebook when
there is no reason to do so.
“
10. Auto-reply -
Have you ever received a Direct Message from someone you just
followed, thanking you for following them and providing links to
their music, other social media pages, or their friends’ pages? Not
only is this annoying, it’s also extremely impersonal. Anyone who
auto-replies me will get an immediate unfollow (and maybe even
blocked) if they spam message or auto-reply me. For example, I
recently followed a band who had followed me because I love
music; however, as soon as I followed the band, I received an auto-
reply asking me to download their music. Then, they sent me a
second direct message including link for an iPhone download for
their music. On top of that, they sent me a third message to provide
a link for an Android download. After that, I unfollowed the band
and blocked them. I am on Twitter to engage with other Twitter
users, and I dislike being bombarded with anything.
“
11. Over-use hashtags -
Using too many hashtags on Twitter is overkill and
makes you look desperate. You can only use 140
characters on Twitter per tweet to say what you
intend to say. It wouldn’t be smart to have your tweet
mostly made up of hashtags.Hashtags are good in
moderation but if you take it too far, people won’t be
following you for very long.
“
Side note: Hashtags are not #meant #to #be #used #like #this. This is very unflattering and
likely to drive followers away from your profile. Hashtags are meant to be used #likethis.
12. “
Post only professional content/
pictures/etc -
LinkedIn is professional. I see countless people on
my newsfeed posting pictures of their families or
using an unprofessional picture as their profile
picture. Keeping it professional ensures you get
the most out of your LinkedIn experience. Your
connections will take you more seriously also.
13. “
Add hundreds of people you don't know -
Something to remember on LinkedIn: Its purpose is to
manage your professional identity and network with
professionals like yourself. Don’t go too crazy with
connection requests. Having connections with people
who are in your field is a great idea. This opens you up
to new ideas, knowledge and opportunities, but don’t
accept just anybody and don’t go adding just anybody.
It has little to do with the quantity of your connections
and more to do with quality.
14. “
Use hashtags
LinkedIn is a professional social media platform and
hashtags are meant to be engaging and fun. Twitter
and Instagram are the most appropriate platforms for
hashtags, but they can be used on Facebook in
moderation.