IDC forecasts that in 2017 spending on cognitive and artificial intelligence (AI) systems will reach $12.5 billion. Some of these systems will be delivered in the form of “conversational interfaces”; what we think of more generally as chatbots or virtual assistants. In fact, Gartner predicts that by 2019, virtual personal assistants “will have changed the way users interact with devices and become universally accepted as part of everyday life.” For this report, Altimeter interviewed 24 enterprise companies, technology innovators, and other experts to gauge the potential risks and opportunities of conversational interfaces. We interviewed industry leaders to identify use cases, design principles, and strategic implications for customer experience, business models, brand strategy, and innovation. Our goal, and a focus of this report, is to help business leaders better understand the implications of conversational interfaces so they can make informed decisions about how to leverage this technology. More important, however, is for businesses to look ahead at the real opportunity: to develop from transactional to conversational relationships, express their brand voice, and become a trusted, indispensable ally to customers.
DOWNLOAD THE COMPLETE REPORT AT NO COST HERE: http://bit.ly/altimeter-chatbots
The End of Business as Usual Rewire the Way You Work to Succeed in the Consum...Brian Solis
The End of Business as Usual by Brian Solis is available on GetAbstract for those who need the key takeaways but don't have the time to read the entire book.
Takeaways:
The digital revolution is radically transformative for businesses. These changes are not just technological. They directly affect consumer behavior. Companies that cannot adapt to these changes face obsolescence. Businesses used to define their brands. Today, “connected consumers” define them. Companies must connect with consumers on a personal basis. They must treat consumers as valued partners, not just as sales targets.
To build relationships and win sales, companies need to create satisfying experiences for their connected consumers. The way people connect online activates distribution chains that rival any broadcast network. To earn the trust of connected customers, businesses must engage them online in a positive way. You must appeal to customers’ emotions. Through such engagement, businesses stay relevant and build a robust future.
What You Will Learn
1) What strategies will help you exploit the nature, extent and impact of the digital revolution; 2) What influence “connected consumers” wield; and 3) How organizations can engage them effectively.
This is the year that was in B2B Marketing crunchedEarnest
In 2013, B2B buyers gained more power in the buying process. Over 60% of sales cycles were completed before buyers spoke to salespeople, and more than 2 out of 3 buyer journeys started with an online search. While some B2B companies struggled to adapt, most started realizing the value of online engagement and social media. Content marketing emerged as a top strategy for lead generation, though B2B buyers reported too much vague information. Inbound marketing strategies proved more effective at generating quality leads at lower costs than traditional outbound tactics. Marketing automation also became more strategic for lead generation and nurturing. While data and personalization remained challenges, the fundamentals of great content and relationships still mattered most for effective B2B
Perpetual leadershift - Digital strategy and change management go hand in handJenny Williams
The digital revolution is one of the most disruptive forces now at work in the business world. Transformation in response to this force requires most companies to rethink what digital really means. It is no longer sufficient to think in terms of web sites and other digital assets. Similarly, evolution is now so much more than focusing on managing discrete changes that a particular technical innovation may require, the speed of change requires a far more fluid and dynamic mode of management. This session will look at some of the heroes of the digital age and the key factors that enhance or hamper an organisations ability to rise to the challenge of a constantly evolving business environment.
Google Think Insights: Give Them Something to Talk About: Brian Solis on the ...Brian Solis
"Word of mouth has always had the power to make — or break — a brand. Author and digital analyst Brian Solis has studied the compound effect these interactions can have on brand perceptions. He spoke to us about how brands inspire people to share meaningful product experiences."
Unlock Your Organization Through Digital TransformationDigital Surgeons
Digital Transformation allows you to be disruptor, not the disrupted. See what you missed from our workshop at the Carnegie Mellon Engineering and Technology Innovation Management (ETIM) program’s 10th Anniversary Summit with senior leaders from academia and industry. Learn how to digitally optimize your business with principles of human-centered design that put the heart of the consumer at the center of business model innovation.
Digital Transformation
Design Thinking
11 Digital Trends Shaping CX and Marketing in 2020 - Live from CESBrian Solis
No predictions here...just 11 important trends that are shaping CX and marketing landscape in 2020 and beyond. Leading digital analyst, author and keynote speaker Brian Solis breaks down these trends to help brand executives, consultants and marketers think differently (and holistically) about operational and strategic investments in CX and marketing.
Brian admits that there are certainly more than 11 trends to follow, but in the context of this conversation, he focused on the convergence of AI, customer empathy, digital distractions and intentions, and the technology that connects the dots to native, end-to-end experiences.
Hire Brian as a speaker: briansolis.com/speaking
Work with Brian: briansolis.com/partner
About Brian: briansolis.com
The document discusses emerging digital trends for businesses in Australia and New Zealand. It highlights how the digital environment is constantly changing, creating challenges for companies to meet shifting customer demands and skills. It emphasizes the need for businesses to adapt by embracing new digital trends, gathering customer insights, and investing in new technologies like artificial intelligence and experience platforms. Proper use of tags, feedback, and mentoring are also discussed as ways for companies to stay ahead of the curve in a rapidly evolving digital landscape.
Top 10 Digital Transformation Trends for 2017Daniel Newman
Digital transformation reshapes every aspect of business and successful transformation requires collaboration, planning, and inclusion across departments. New technologies like cloud computing, APIs, big data, IoT, AR/VR, and AI are driving transformation and changing roles and business models. To succeed, companies must embrace change, prioritize adaptability and innovation, provide excellent customer experiences, and break down silos between departments. Digital transformation is no longer optional but critical to remaining competitive in a rapidly changing business environment.
My keynote at the Inbound Marketing Summit, talking about social media, marketing by being part of a community, and "creating more value than you capture."
This document discusses the growth of mobile payments and near field communication (NFC) tools. It notes that mobile commerce (mCommerce) is leading ecommerce, as more consumers use smartphones for shopping. New payment services like Square and Google Wallet allow people to buy, sell, and pay from their phones. Square offers flat transaction fees for small businesses, while Google Wallet uses NFC to allow tap-to-pay from phones. Both services are growing rapidly. The document concludes that retailers need strong mobile strategies to engage customers both in-store and on the go, as control of shopping shifts to consumers' mobile devices.
The document is a report on computational experiences (CX Report) provided in PDF form since the content is intended to be consumed as a video. It notes that while the video on YouTube is the preferred format, the text in the PDF may be useful for visually impaired people. It then provides slides from the video covering various topics relating to computation, the digital transformation of businesses, and the challenges of advanced technologies.
Digital Brands & Live Experiences: Connecting with Your Audience IRLPBJS
For brands that exist solely in the realm of zeros and ones, connecting with users in real life can seem like a big leap – one digital brands must take if they want to build lasting consumer relationships. Why? With a fresh awareness of the consequences of ultra-personalized media “bubbles,” consumers are grappling with their digital choices, which also affects their perception of brands they only interact with through digital devices. The result is an environment where the pull of live experiences, where digital brands can hybridize their consumer relationships, is becoming stronger -- and more important than ever.
In this paper, we outline and explore:
- The cultural landscape digitally native brands inhabit
- Consumer, tech and marketing trends
- The benefits digital brands can gain through meeting their audiences offline
- How digital brands can make meaningful real-life connections
This document provides an overview and summary of disruptive technologies that could transform life, business, and the global economy by 2025 according to a report by the McKinsey Global Institute. It identifies 12 technologies with massive potential impact: mobile internet, automation of knowledge work, internet of things, cloud technology, advanced robotics, autonomous vehicles, next-generation genomics, energy storage, 3D printing, advanced materials, advanced oil and gas exploration/recovery, and renewable energy. The combined economic impact of applications of these 12 technologies may reach tens of trillions of dollars per year by 2025. These technologies will disrupt established norms and business models and present broad societal challenges and opportunities for growth.
Future Of Advertising Webinar Full DeckTroy Centazzo
The Program – New Media specialist Troy Centazzo reviewed the rapid trends in marketing and provided strategic insights into where marketers and investors should be focusing their attention. Attended by hundreds of media industry investors, companies, strategic firms, analysts, and others.
1. The document discusses brand experience design and the importance of designing meaningful experiences for people through a company's brand.
2. It notes that delivering a great experience requires not just great design skills but also great leadership skills.
3. The document defines what a brand is - it's not just a logo, slogan, or product but rather the feelings, thoughts, and words people associate with an organization - and discusses the challenge of sustaining brand experience excellence at a large, global scale across many products and employees.
Free research report based on a survey among 400 senior managers in UK and USA. Goal was to measure the level of social media integration and the effects social media integration has.
The report gives details about social media adoption, social media integration, barriers to adoption and much more.
10 Ways Digital Can Help You Thrive in a RecessionDavid Armano
Digital tools allow businesses to test ideas cheaply, leverage existing platforms to reduce costs, engage customers through video and chat instead of expensive TV ads, gather customer insights online through social media and search data, and improve products based on customer feedback to thrive during an economic recession when budgets are tight. Specifically, the article recommends (1) testing ideas frequently and cheaply online, (2) using existing platforms like Wordpress instead of building from scratch, and (3) listening to customers through digital engagement to weather an economic downturn.
The pace and scale of change across high-tech manufacturing is a once-in-a-century transformation. The resulting convergence and disruption—affecting every corner of the manufacturing sector—is profoundly, permanently altering the industrial landscape. The old rules are changing: New competitors are emerging, consumer expectations are shifting, and market share is up for grabs.
How Corporations Should Prioritize Social Business BudgetsJeremiah Owyang
This document discusses how corporations should prioritize their social business budgets based on their maturity level. It summarizes data from a survey of 140 corporate social strategists on adoption and spending across 12 social business categories. Key findings include: 1) Spending on staff to manage social business will increase significantly but training/education will remain underfunded; 2) Companies will invest heavily in social network ads but may not truly engage customers; 3) Advanced companies will spend nearly 3 times more on boutique agencies than traditional agencies. The document provides spending benchmarks to guide social business investments based on a company's maturity as novice, intermediate, or advanced.
What's the Future of Business Bonus Chapter by Brian SolisBrian Solis
After releasing, "What's the Future of Business: Changing the Way Businesses Create Experiences," Brian Solis published a secret "bonus" chapter for those who finished the book and found the Easter egg at the end.
What is the true value of a customer?
In this special section, Brian shares a new methodology for measuring the value of shared experiences aka "The Ultimate Moment of Truth."
In a social economy, customer value takes on a new dimension. Customers are sharing their intentions, experiences and outcomes in online communities, social networks and mobile apps for others to discover at every step of the dynamic customer journey. Because of the discoverability of these shared experiences, what turns up from other customers affects the journey of the next consumer. In this dynamic ecosystem, decisions are made for and against you in real-time. Understanding the state of these shared experiences introduces previously unforeseen windows of opportunity for customer engagement and ultimately opportunities within emerging platforms.
How customers feel when interacting with or around your business, at every stage of the journey, will dictate what they share about you online. Businesses need to monitor and assess these experiences, and ensure to craft experiences their customers enjoy. One of the key challenges facing businesses in a social economy, however, is that the behaviors of connected customers are no longer congruent with that of the traditional customers they were originally built to serve. In many organizations, customer service is still operated out of a call center; marketing is spread across multiple, yet siloed functions that follow the linear path within a traditional sales funnel; and product development follows a roadmap that looks so far ahead that it inevitably splits from evolving customer realities and expectations.
WTF: www.amazon.com/WTF-Business-Changing-Businesses-Experiences/dp/111845653X
BrianSolis.com
Die News sind voll mit Chatbots. Als ausgefeilte Mensch-Maschine-Beziehung gilt der Chatbot als nächster Meilenstein im digitalen Zeitalter. Auf einer Technologie mit Künstlicher Intelligenz, die Unterhaltungen mit menschlichen Nutzern simulieren soll, schauen wir gemeinsam hinter die Kulissen und erstellen einen eigenen Q+A Bot on the Fly. Nebst Einsatzgebieten und Anwendungsfällen aus der Praxis werden noch die Trends der Zukunft aufgezeigt.
A Review on the Determinants of a suitable Chatbot Framework- Empirical evide...IRJET Journal
This document reviews and compares two popular chatbot frameworks: RASA and IBM Watson Assistant. It analyzes 30 publications using a systematic review approach to examine the development methodology and areas for improvement of each framework. An extensive comparative analysis is conducted using evaluation models to analyze the performance of each chatbot. The study concludes by discussing why one framework may be preferred over the other and future aspects of each based on data collected from 50 respondents at two companies that provide chatbot services.
Xura The Chatbot Communication Revolution and Telco Messaging Gateways_WPGraham McInnes
The document discusses the rise of chatbots and their potential impact on digital communications. It notes that chatbots offer a natural way for users to interact with companies through messaging apps and can replace some app functionality. Mobile network operators can leverage chatbots by integrating them into messaging gateways and exposing APIs to enable third-party bot development and services. This allows operators to generate additional revenue streams and position themselves in the emerging chatbot landscape.
This document discusses digital assistants and chatbots, and how they may benefit brands. It describes recent developments in digital assistants from large tech companies. The author hypothesizes that current conversations with digital assistants are brief and rely on simple questions. To test this, the author analyzes usage of Siri, examines Facebook brand page interactions, creates a chatbot to interact with colleagues, and conducts a usability study where participants perform tasks using Siri and Google Voice. The implications for both brands and market research are discussed.
The Chatbot Imperative: Intelligence, Personalization and Utilitarian DesignCognizant
To boost business outcomes and deliver superior experiences, chatbots must quickly deliver responses that speak directly to individual human needs and apply meaningful responses to evolving requirements over time.
The document discusses the rise of conversational commerce powered by bots. It predicts that by 2020, bots will facilitate 40% of mobile interactions and transactions as the post-app era begins. Several companies like Microsoft, Facebook, and Slack are shifting their focus to bots and chat-based platforms. Bots allow brands to have intuitive, intelligent, and contextual conversations with billions of users on messaging platforms. This shifts business operations to a new model of conversational commerce where micro-moments can be tapped into through bots.
'Converge' Report - Shaping Artificial Intelligence for Southeast AsiaShu Jun Lim
This document provides an overview of artificial intelligence and how startups in Southeast Asia are applying AI. It discusses how startups are collecting local training data to build AI solutions that understand Southeast Asian contexts. It also explores how startups are developing natural language processing for local languages and building chatbots on popular regional messaging platforms. Additionally, it examines how other startups are using AI and automation to digitize field operations and business processes.
Bots, voice interfaces, and augmented/emotive robotics were prominent trends at SXSW 2017 related to how technology can enhance human connections. Interactive video is also evolving to provide more personalized experiences through choices and hotspots. Machine learning and data design can help tell brand stories and enhance understanding of consumer data and perceptions. The role of artificial intelligence is shifting from a focus on AI itself to augmenting human intelligence.
This document summarizes an article about artificial intelligence from The Smart Manager magazine. It discusses:
1) How AI is becoming more advanced through machine learning, computer vision, speech recognition, and natural language processing. These technologies are being applied in many industries like banking, insurance, retail, and IT.
2) Examples of how AI is being used, such as chatbots, image recognition for online shopping, and data analysis tools that generate reports. Sectors like marketing, customer service, and recruiting are utilizing AI.
3) That organizations must adapt to technological changes and adopt AI in order to stay relevant and not become obsolete as AI capabilities continue to rapidly improve.
This document discusses how social networking concepts are being applied to enhance enterprise collaboration. It outlines some challenges of implementing collaboration technologies, such as encouraging adoption and integrating systems. The document advocates for maximizing the value of collaboration tools by fully integrating them with enterprise applications and processes using techniques like event stream brokering. This allows organizations to better share information across systems in real-time and get more benefits from their collaboration investments.
This 3-page document provides an executive summary of a report on how AI is transforming the customer experience. It discusses how AI will become ubiquitous in the next 5 years and profoundly shape interactions with companies through technologies like chatbots and augmented reality. It also outlines some of the key challenges AI poses for customer experience, such as new interaction models, information asymmetry, and the amplification of biases. The summary concludes by emphasizing the need for business leaders to establish principles to ensure AI is developed and applied in a customer-centric manner.
Each year, art meets technology at the South by Southwest (SXSW) Interactive Festival in Austin, Texas. Celebrating the convergence of the interactive, film, and music industries, this year's conference featured panels, seminars, parties and live music. Topics ranged from artificial intelligence and chat bots to female leadership and social purpose, revealing future trends for brands and agencies to keep in mind this upcoming year. Here are Y&R's key takeaways from SXSW 2017.
6 Ways To Use Artificial Intelligence In Your Businessvenkatvajradhar1
Artificial Intelligence (AI) has long been seen as a vicious entity, dead to exterminate humanity, or at least, to keep its members out of commission. However, artificial intelligence is far from it, which brings us to the question: What is AI?
Have you always wondered how chatbots work and what possible use cases they have? Go through our insightful report and feel free to contact us in case you want to know more!
The Expanding Role of Chatbots in Enterprise CollaborationCognizant
Smart virtual personal assistants are set to change the dynamics of enterprise collaboration. The ongoing integration of chatbots into a popular collaboration platform provides a look at what the future may hold.
10 trends reshaping digital - updated Q1 2016Beyond
This document summarizes 10 trends that are reshaping the digital industry in 2016. It discusses trends related to non-traditional user interfaces, virtual assistants, open data, the personal information economy, mobile commerce, the sharing economy, and virtual reality. It categorizes the trends as either "Trends to start thinking about", which are emerging ideas to consider, or "Trends to prepare for now", which brands need to actively prepare for in the near future.
The cycle of innovation and iteration that digital is known for means existing concepts can suddenly find radically new trajectories. In this report, we highlight ten ideas that have been gaining rapid traction, and which will reshape how we digitally interact with the world around us.
Artificial Intelligence in CommunicationsCall Sumo
Take a look at the given presentation to know how AI pushes organizations toward using AI when communicating with the customers on the phone or online and helps to improve the customer services.
The Future of Work in the Information AgeTrefor Smith
The document discusses 10 key trends to watch in the future of work from 2016 onwards. It covers topics like automation, intelligent assistants, virtual reality, wearables, and generational shifts. Specifically, it discusses how automation will impact jobs through tasks becoming automated rather than entire roles. It also explores how intelligent assistants can anticipate needs and deliver information across devices. Virtual reality is presented as improving training and collaboration. The use of wearables in the workplace and their potential benefits are outlined. Generational shifts and their effects on employee strengths, the gig economy, and work-life balance are also summarized.
This document discusses the use of chatbots in business marketing strategies. It begins by defining chatbots as AI-based computer programs that can communicate with humans in a natural language. Recent advances in AI, machine learning, and widespread internet access have led companies to focus on developing chatbot technologies. The document then reviews literature showing that chatbots can improve customer communication and engagement. It presents research on how luxury brands have successfully used chatbots. The purpose of the research is to analyze how chatbots can contribute to marketing and how businesses should develop chatbots to be effective communication tools with customers.
Similar to The Conversational Business [REPORT PREVIEW] (20)
This document presents a maturity model for artificial intelligence adoption in enterprises. It outlines four stages of maturity: exploring, experimenting, formalizing, and integrating. It also discusses four macro trends affecting AI success: the shift from screen-based to sensory interactions; from rules-based to probabilistic decision making; from data analytics to data engineering; and from expertise-driven to data-driven leadership. Key aspects of maturity include having a data strategy, using AI in product development, establishing ethics principles, and integrating AI throughout the organization.
This document summarizes a survey of 2,000 US employees about their adoption and use of collaboration tools at work. The key findings are:
1. Most employees regularly use collaboration technologies like social networking, messaging apps, and intranets at work, mirroring their personal technology adoption behaviors.
2. Adoption of collaboration tools is fairly consistent across age groups up to age 45, though it drops slightly for older employees. However, very few employees in any age group reported never using collaboration tools.
3. While adoption is lower in older age groups, almost all employees use some form of collaboration tool other than email to get work done. Age alone is not a significant barrier to adoption.
This document discusses the emerging trend of "smart places", which refers to physical spaces where connected technology is used to gather insights about people in order to improve the customer experience. Some key points:
- Location brands like retailers are investing in smart place technologies to compete with online-only brands and provide omni-channel experiences.
- Smart places use devices that can track people and assets, intuit customer behavior, and deliver personalized experiences. Common use cases include wayfinding, personalized content, payments, inventory management, and gathering insights.
- While smart places provide opportunities to improve customer experience, their adoption faces challenges around developing new skills, addressing privacy concerns, and navigating a complex, evolving technology landscape.
This document provides an overview of artificial intelligence (AI) and its applications in enterprises. It examines real use cases for AI, challenges, and opportunities. Key areas where AI can provide value for enterprises are enterprise intelligence, computer vision, and conversational AI. Enterprise intelligence involves analyzing multiple internal and external datasets to extract insights, predictions, and recommendations. Computer vision allows machines to "see" and interpret images. Conversational AI allows machines to communicate using natural language. The document also provides case studies of how companies like Stripe and DBS are using AI.
The document provides an overview of the General Data Protection Regulation (GDPR) that goes into effect in the European Union on May 25, 2018. Some key points:
- GDPR strengthens data protection rights for EU citizens and applies to any organization that collects data from EU individuals, regardless of location.
- It establishes high fines for noncompliance (up to 4% of global revenue or 20 million euros) and requires clear and easy-to-withdraw consent for data collection and use.
- Individuals have new rights regarding their data, including rights to access, correct, and delete personal data, and object to automated decision making. Organizations must also notify about data breaches.
- While
Our research found that most people define their ideal experience in terms of relevance — getting the information they need quickly and ensuring that they are remembered between and during engagements with a brand. Yet despite customer experience being a top priority for the C-suite, few organizations have a coherent strategy that aligns customer experience against business strategy and then across departments.
Our research found that the key is to use relationships as the foundation for a next-generation customer experience strategy, with touchpoints and journeys remaining practical necessities. The strategy must prioritize experiences that create relevance in the relationship that in the end drives business results. To develop the strategy itself, start by understanding the maturity of your experience strategy formulation and execution capabilities.
From there, the strategy process has four components:
• Understand the next generation customer on a continuous basis.
• Create a vision and guiding principles that connect experience to relationships.
• Prioritize experience initiatives for relevance.
• Align the organization for execution.
To download the full report at no cost, visit http://bit.ly/altimeter-exp-strategy
The essential people, processes and tools you need to deliver a great customer experience through your brand's website
DOWNLOAD THE COMPLETE REPORT AT NO COST HERE: http://www2.prophet.com/creating-a-customer-first-web-experience
This document summarizes the transformation of selling driven by digital technologies. Three types of transitions are driving this process: platform integration, organizational structure, and culture. Platform integration involves unifying customer data and insights across departments and enabling employees with digital content. The organizational structure is shifting to focus more on customers by aligning objectives between departments. Finally, culture change prioritizes developing skills to engage customers through digital channels. The successful transformation of selling requires progress in all three of these transition areas.
Artificial intelligence is transforming organizations in three key ways:
1) Advances in machine learning algorithms, massive datasets, and computing power have enabled AI capabilities like computer vision, natural language processing, and predictive analytics.
2) Popular examples include intelligent assistants like Siri, Alexa, and Cortana, but AI is also used for medical diagnostics, self-driving vehicles, and improving workers' productivity.
3) As AI capabilities grow, organizations must consider how to apply AI strategically while managing risks and ensuring it augments rather than replaces humans.
[Updated 2/27/17] Brian Solis, principal analyst of Altimeter, a Prophet Company, has tracked the autonomous industry for two years and has assembled the most comprehensive report on “The State of The Autonomous Driving.” The updated report features the latest developments among companies driving the future, including 76 automakers, startups and universities. The report also includes an infographic that organizes all of the companies by technology focus and its open to third party creative commons use. This report will be updated regularly, if you would like to contribute updates please contact Brian via email at brian@altimetergroup.com
1) The document summarizes the key findings of a report on the state of social business in 2016. It finds that social media teams are shifting their focus from innovators to integrators to improve customer experience across different business functions.
2) Specifically, the summary discusses how social media has evolved from a platform focused on media and branding to one centered around customer engagement. It also notes that social teams now serve as connectors between existing centers of excellence like e-commerce, advertising, and customer service.
3) Another key finding is that customer experience has surpassed brand health as the top business objective for social media for the first time, reflecting the continued priority on customer centricity.
The document outlines a 7-step process for developing a digital strategy, addressing common barriers along the way. It begins with identifying external market forces and competitors driving the need for change. Next, it involves securing commitment from leadership and cross-functional teams. Formulating alternatives requires confronting truths, prioritizing opportunities, and ensuring technical readiness. The best strategies synthesize ideas into a coherent direction with governance and metrics. Finally, the vision must be socialized across the organization to gain support for execution. The process emphasizes collaboration, cultural change, and using data to inform strategic choices.
This document provides a process and checklist for developing an effective digital strategy. It outlines common barriers to digital strategy such as alignment, skills, silos, metrics, resources, culture and regulations. The process involves identifying a catalyst, building leadership support and a team, conducting research, co-creating a strategy, synthesizing it, gaining alignment, and implementing the strategy. Following this process can help brands adapt to digital disruptions and remain relevant.
The document summarizes a report on the six stages of digital transformation for companies. It introduces the six stages as: 1) Business as Usual, 2) Present and Active, 3) Formalized, 4) Strategic, 5) Converged, and 6) Innovative and Adaptive. The stages serve as a framework for companies to assess their digital maturity and guide their digital transformation journey. Successful digital transformation requires a clear purpose, vision, and collaboration across functions. It also often begins with a focus on improving the digital customer experience to align the organization and identify opportunities.
How should employees be part of my marketing mix? Can I extend the reach of my brand’s messages through employees in social media? Can I drive increased engagement of employees at work? Does the shift of social media from organic messaging to paid advertising concern you? Will there be a time when my employees will carry my messages further than our brand's social pages? If so, this research report is for you.
The document discusses employee advocacy on social media. It provides insights from surveys of brands, employees, and consumers. Some key findings include:
- 90% of surveyed brands are pursuing or planning employee advocacy programs.
- Consumer response to employee advocacy posts is generally positive, with 31% saying the posts help them better understand the company. However, 20% of consumers have unfollowed friends due to work posts.
- Employee advocacy shows promise as a form of native advertising, with higher engagement rates than social ads. However, brands need to ensure posts align with consumer interests to avoid backlash.
- While increasing reach is a top brand goal, only 8% of consumers actually share the work posts of their
Brian Solis takes a look at how disruption changed the face of the music industry, and the lessons all businesses can learn from this period of massive change. This paper examines the effects of "digital Darwinism" on how we create, distribute and consume music, as well as the effects of disruptive technology on our everyday lives.
kk vathada _digital transformation frameworks_2024.pdfKIRAN KV
I'm excited to share my latest presentation on digital transformation frameworks from industry leaders like PwC, Cognizant, Gartner, McKinsey, Capgemini, MIT, and DXO. These frameworks are crucial for driving innovation and success in today's digital age. Whether you're a consultant, director, or head of digital transformation, these insights are tailored to help you lead your organization to new heights.
🔍 Featured Frameworks:
PwC's Framework: Grounded in Industry 4.0 with a focus on data and analytics, and digitizing product and service offerings.
Cognizant's Framework: Enhancing customer experience, incorporating new pricing models, and leveraging customer insights.
Gartner's Framework: Emphasizing shared understanding, leadership, and support teams for digital excellence.
McKinsey's 4D Framework: Discover, Design, Deliver, and De-risk to navigate digital change effectively.
Capgemini's Framework: Focus on customer experience, operational excellence, and business model innovation.
MIT’s Framework: Customer experience, operational processes, business models, digital capabilities, and leadership culture.
DXO's Framework: Business model innovation, digital customer experience, and digital organization & process transformation.
Finetuning GenAI For Hacking and DefendingPriyanka Aash
Generative AI, particularly through the lens of large language models (LLMs), represents a transformative leap in artificial intelligence. With advancements that have fundamentally altered our approach to AI, understanding and leveraging these technologies is crucial for innovators and practitioners alike. This comprehensive exploration delves into the intricacies of GenAI, from its foundational principles and historical evolution to its practical applications in security and beyond.
Welcome to Cyberbiosecurity. Because regular cybersecurity wasn't complicated...Snarky Security
How wonderful it is that in our modern age, every bit of our biological data can be digitized, stored, and potentially pilfered by cyber thieves! Isn't it just splendid to think that while scientists are busy pushing the boundaries of biotechnology, hackers could be plotting the next big bio-data heist? This delightful scenario is brought to you by the ever-expanding digital landscape of biology and biotechnology, where the integration of computer science, engineering, and data science transforms our understanding and manipulation of biological systems.
While the fusion of technology and biology offers immense benefits, it also necessitates a careful consideration of the ethical, security, and associated social implications. But let's be honest, in the grand scheme of things, what's a little risk compared to potential scientific achievements? After all, progress in biotechnology waits for no one, and we're just along for the ride in this thrilling, slightly terrifying, adventure.
So, as we continue to navigate this complex landscape, let's not forget the importance of robust data protection measures and collaborative international efforts to safeguard sensitive biological information. After all, what could possibly go wrong?
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This document provides a comprehensive analysis of the security implications biological data use. The analysis explores various aspects of biological data security, including the vulnerabilities associated with data access, the potential for misuse by state and non-state actors, and the implications for national and transnational security. Key aspects considered include the impact of technological advancements on data security, the role of international policies in data governance, and the strategies for mitigating risks associated with unauthorized data access.
This view offers valuable insights for security professionals, policymakers, and industry leaders across various sectors, highlighting the importance of robust data protection measures and collaborative international efforts to safeguard sensitive biological information. The analysis serves as a crucial resource for understanding the complex dynamics at the intersection of biotechnology and security, providing actionable recommendations to enhance biosecurity in an digital and interconnected world.
The evolving landscape of biology and biotechnology, significantly influenced by advancements in computer science, engineering, and data science, is reshaping our understanding and manipulation of biological systems. The integration of these disciplines has led to the development of fields such as computational biology and synthetic biology, which utilize computational power and engineering principles to solve complex biological problems and innovate new biotechnological applications. This interdisciplinary approach has not only accelerated research and development but also introduced new capabilities such as gene editing and biomanufact
Keynote : AI & Future Of Offensive SecurityPriyanka Aash
In the presentation, the focus is on the transformative impact of artificial intelligence (AI) in cybersecurity, particularly in the context of malware generation and adversarial attacks. AI promises to revolutionize the field by enabling scalable solutions to historically challenging problems such as continuous threat simulation, autonomous attack path generation, and the creation of sophisticated attack payloads. The discussions underscore how AI-powered tools like AI-based penetration testing can outpace traditional methods, enhancing security posture by efficiently identifying and mitigating vulnerabilities across complex attack surfaces. The use of AI in red teaming further amplifies these capabilities, allowing organizations to validate security controls effectively against diverse adversarial scenarios. These advancements not only streamline testing processes but also bolster defense strategies, ensuring readiness against evolving cyber threats.
Garbage In, Garbage Out: Why poor data curation is killing your AI models (an...Zilliz
Enterprises have traditionally prioritized data quantity, assuming more is better for AI performance. However, a new reality is setting in: high-quality data, not just volume, is the key. This shift exposes a critical gap – many organizations struggle to understand their existing data and lack effective curation strategies and tools. This talk dives into these data challenges and explores the methods of automating data curation.
LeadMagnet IQ Review: Unlock the Secret to Effortless Traffic and Leads.pdfSelfMade bd
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The Conversational Business [REPORT PREVIEW]
1. By Susan Etlinger, Analyst
Altimeter, a Prophet Company
June 27, 2017
THE
CONVERSATIONAL
BUSINESS
HOW CHATBOTS WILL
RESHAPE DIGITAL
EXPERIENCES
2. | www.altimetergroup.com | @setlinger | susan@altimetergroup.com | 1
EXECUTIVE SUMMARY
IDC forecasts that in 2017 spending on cognitive and artificial intelligence (AI) systems will
reach $12.5 billion.1
Some of these systems will be delivered in the form of “conversational
interfaces”; what we think of more generally as chatbots or virtual assistants. In fact, Gartner
predicts that by 2019, virtual personal assistants “will have changed the way users interact
with devices and become universally accepted as part of everyday life.”2
For this report, Altimeter interviewed 24 enterprise companies, technology innovators, and
other experts to gauge the potential risks and opportunities of conversational interfaces.
We interviewed industry leaders to identify use cases, design principles, and strategic
implications for customer experience, business models, brand strategy, and innovation.
Our goal, and a focus of this report, is to help business leaders better understand the
implications of conversational interfaces so they can make informed decisions about how to
leverage this technology. More important, however, is for businesses to look ahead at the
real opportunity: to develop from transactional to conversational relationships, express their
brand voice, and become a trusted, indispensable ally to customers.
Executive Summary 1
A Brief History of Bots 2
Conversational Interfaces Will Reshape Digital Experiences 4
Business and Organizational Applications for Enterprise 6
Six Rules for Building a Better Bot 11
Risks and Opportunities 16
The Future is Conversational 22
End Notes 24
Glossary of Terms 26
Methodology 27
Acknowledgements 28
About Us 29
TABLE OF CONTENTS
3. | www.altimetergroup.com | @setlinger | susan@altimetergroup.com | 2
A BRIEF HISTORY OF BOTS
Just over a year ago, Facebook CEO Mark Zuckerberg took to the stage at F8, the
company’s developer conference, and announced the availability of Messenger Platform,
which would enable organizations to build “chatbots” that can interact with people to
request information, order products, or handle customer service issues. “Now,” he said, “in
order to order flowers from 1-800-FLOWERS, you never have to call 1-800-Flowers again.”
Zuckerberg’s claim tapped into real consumer frustrations:
• Call centers are aggravating for customers and expensive for organizations;
• While social customer care on platforms such as Twitter and Facebook is less costly to
manage than in call centers, it still requires headcount;
• Online communities are useful for some needs and users, less so for others3
; and
• Interactive Voice-Response (IVR) systems are so unpopular that entire research studies
have been written on the subject.4
Bots, Zuckerberg said, are a more immediate and personal way for organizations and
individuals to communicate with each other. They would take the friction out of digital
interactions. They would let organizations provide consistent levels of service at scale.
“Bot, find me the best price on that
CD, get flowers for my mom, keep
me posted on the latest
developments in Mozambique.”
— Andrew Leonard, WIRED, April 1996
4. | www.altimetergroup.com | @setlinger | susan@altimetergroup.com | 3
Most importantly, wouldn’t life be better if we could communicate the way we want to rather
than the way companies want us to?
This wasn’t the first time technologists would claim to bring human intelligence and
conversation to digital interactions, however. Scientists have been experimenting with AI for
nearly 70 years and building bots for more than 50 (Figure 1).
FIGURE 1: FIFTY YEARS OF BOT HISTORY
Following the introduction of Facebook Messenger bots in 2016, the news cycle quickly
turned from “Bots are the next big thing!” to “Bots are terrible and overhyped!” In 2017,
messenger bots barely rated at F8, replaced by a focus on virtual and augmented reality.
Meanwhile, Google DeepMind, Microsoft Cortana, and IBM Watson have announced
innovations in speech recognition, text-to-speech translation, machine learning, computer
vision, and a host of other technologies that, taken together, claim to invest digital
interactions with more naturalistic and intelligent interaction capability. Slack continued
to add bots to its App Directory that can do anything from schedule meetings to solicit
performance feedback to set up coffee dates with new coworkers. Amazon inked
partnerships with chipmakers; device manufacturers; and the likes of Ford, Harman Kardon,
and Starbucks to push Alexa into more and more devices and experiences.5
1950 – Alan Turing publishes
his seminal paper, "Computing
machinery and intelligence,"
asking "Can machines think?"
1956 – “Artificial
intelligence” is coined
by John McCarthy at
Dartmouth College.
1966 – ELIZA, generally recog-
nized as the prototype of today’s
chatbot, is introduced by MIT
Professor Joseph Weizenbaum.
1995 – A.L.I.C.E, aka
Artificial Linguistic
Internet Computer
Entity, is implemented.
1996 – Andrew
Leonard declares
"bots are hot.”
2011 – Apple introduces
Siri. "Of course, none of
this is new,” writes John
Dvorak in PC Magazine.
2014 – Inspired by
Star Trek, Jeff Bezos intro-
duces Alexa, Amazon’s
“connected speaker.”
2016 –
Facebook
introduces
Messenger bots.
1987 –
Second
AI winter
begins
1974 – The first
AI winter; fund-
ing and interest
evaporate
5. | www.altimetergroup.com | @setlinger | susan@altimetergroup.com | 4
CONVERSATIONAL INTERFACES WILL
RESHAPE DIGITAL EXPERIENCES
Are chatbots overhyped? Or are they the next big thing? And should enterprise
pay attention?
The answer, according to technology watchers, users, and experts is yes — to all. Chatbots
are still nascent. They are dependent on a host of interconnected and emerging technologies,
many of which rely on machine learning and require massive amounts of data. Their value
is just beginning to be tested. Experiments such as Microsoft’s Tay have been seen as both
public failures and teachable moments.6
But Gartner predicts that by 2019 20 percent of
user interactions with smartphones will take place using virtual personal assistants.7
The ability to deliver a more naturalistic relationship between human and machine
is transformative. Shifting the way we interact with technology from commands to
conversations will reshape digital experiences. It will enable organizations to reduce
operational costs and identify new revenue opportunities and business models. But this
won’t be quick or easy. Implementing bots requires the right technology, the right data, the
right use case, the right design, and the right cultural mindset.
“The secret to really good
voice interfaces is that
people already know
how to talk. It's not
a user interface;
it's talking.”
— Jesse Robbins,
CEO, Orion Labs
6. | www.altimetergroup.com | @setlinger | susan@altimetergroup.com | 5
The question becomes not whether but when and how to invest in this technology, what
value it can provide, how and where to use it, and how to prepare for the inevitable risks
and opportunities it brings.
FOCUS OF THIS REPORT
This report focuses on services that are powered by AI and delivered via conversational
interfaces, meaning they communicate with the user via speech or text and can learn from
these interactions over time. Additionally, there is a wealth of innovation happening both
in the world of intelligent agents, such as Alexa, Siri, and Cortana, as well as in discrete
enterprise bots, such as those available independently or through platforms such as Slack.
This report, however, will focus primarily on the strategic opportunities for conversational
interfaces in enterprise organizations in finance, transportation, retail, media, healthcare,
and other industries.
7. | www.altimetergroup.com | @setlinger | susan@altimetergroup.com | 6
BUSINESS AND ORGANIZATIONAL
APPLICATIONS FOR ENTERPRISE
The idea that conversational interfaces could offer the potential to reshape digital
experiences from a form-based to a conversation-based model is liberating. Consumers
have been conditioned to interact with businesses in ways that are often unnatural and
inconvenient: typing in boxes within rigid interfaces that may or may not accomplish their
objective. What experience wouldn’t be better if it were more natural and more attuned
to the way people really communicate—by writing, talking—even gesturing?
Enterprise organizations are piloting chatbots in some very focused ways, but with an
eye toward broadening their utility and access over time (Figure 2).
“Even if it had been a
failure, it still would
have been a success.”
— David Boyle, BBC
8. http://bit.ly/altimeter-chatbots
This preview version of
“The Conversational Business”
contains only the first seven
pages of the report.
To download the entire
report, free of charge, please
visit the link below: