This document defines social media and discusses how businesses can use major platforms like Facebook, YouTube, blogs, LinkedIn and Twitter for marketing and engagement. It outlines incentives for businesses to use free social media tools, and how they can increase brand exposure, market products/services, gain customer insights and increase satisfaction. While social media provides opportunities, its effective management requires balancing promotion with moderation, and measuring returns can be challenging without standardized metrics. Overall social media creates new ways for businesses to build online relationships and engage in digital communities.
Social networking services allow people to build social networks and connect with others who share similar interests. Early social networking began with online communities in the 1990s and flourished with sites like SixDegrees, Friendster, and Hub Culture. People use social media to stay connected with friends, share photos and opinions, and meet new people while learning about current events. Social media platforms facilitate the development of online social networks by allowing users to connect their profiles and share information.
This document provides an overview of social media and its uses for marketing and business. It discusses popular social media tools like Facebook, Twitter, blogs, podcasts and videos and how they can be used to engage customers, build communities, and gain a competitive advantage. It emphasizes that social media is about building relationships and relevance over time, not just tactics, and recommends developing a strategy to measure success based on goals like sales, engagement, retention or influence. It also cautions that social media requires a long-term time commitment to see benefits and balancing participation with other work.
The document summarizes the results of a survey about social media use. It found that most participants were younger than 29, with the average time spent on social media correlated to age. The most commonly used social media apps were Facebook, Instagram, Snapchat and TikTok. Respondents reported using social media primarily to stay connected with friends and family. Most felt social media influences their daily lives and were aware of potential dangers like cyberbullying.
This document summarizes the key aspects of social media and social networking. It begins by defining social networks and explaining how they allow individuals to connect online. It then discusses the major types of social media platforms and who uses them. The document outlines how social networking sites work by allowing users to create profiles, connect with others, and share content. Both the positive and negative effects of social media on society are analyzed. In conclusion, it acknowledges that while social media provides benefits, overuse can also have drawbacks, so moderation is important.
Social media are online platforms that allow users to share content, information and communicate with other users. Some of the earliest social media sites included Six Degrees and blogging sites in the late 1990s. Today, social media has become an important tool for communication, news, and decision making. Popular social media sites include Facebook, Twitter, Instagram, YouTube and WhatsApp. While social media provides advantages like large audiences and brand building, it also poses disadvantages such as decreased face-to-face skills and privacy issues.
Social media allows people to connect and share information through sites like Facebook and via mobile phones and wireless connections from anywhere in the world. It brings people together who otherwise may not be able to communicate and provides easy access to information, though some argue it has replaced natural communication and can prevent feeling alone.
Social media refers to online platforms that allow users to connect, share content, and interact. It has seven functional building blocks: identity, conversation, sharing, presence, relationships, reputation, and groups. Popular social media sites include Facebook for social networking, Twitter for microblogging, Google+ for social interactions, LinkedIn for professional networking, and Reddit and Pinterest for sharing content. Mobile social media combines social platforms with location-based apps for real-time exchanges.
Soci@lite is a social media training consultancy. The document discusses how social media is like word of mouth marketing and allows businesses to engage with customers, build relationships, and increase awareness. It provides tips on why businesses should use social media, including increasing customer loyalty, reaching new markets at low cost, and getting feedback. It also offers guidance on what type of content to share, such as blogs, questions, and helpful resources. The document recommends posting at least once a week and using an editorial calendar to schedule posts. It also promotes the use of tools to manage multiple social media channels and analyze performance. The goal is to be seen as an expert and offer value to followers through social interactions.
The document is a social media presentation that:
1) Defines social media as interactive technologies that allow sharing of information, ideas, and expressions through virtual communities and networks.
2) Discusses why social media is important by connecting people worldwide, conveying news, and providing an online shopping platform for buyers and sellers.
3) Identifies common social media types including Twitter, Facebook, YouTube, Pinterest, and Google and provides brief descriptions of Facebook, YouTube, and Instagram.
The document discusses the history and evolution of social media from its earliest origins in computer networking in the 1960s and 1970s. It notes that while computer networking was initially developed for military purposes, as networks expanded, users began using them to discuss topics of mutual interest and reconnect with others. Early forms of social media included UseNet in 1979, which allowed communication through virtual newsletters. The document then provides brief descriptions of popular social media platforms that emerged in the late 20th/early 21st century like Twitter, Facebook, Instagram, YouTube, and others. It concludes by discussing how social media has become an important part of marketing strategies for many businesses.
Social networking sites allow people to build online communities for sharing interests. While successful in attracting large numbers of users, monetizing these sites has proven difficult. Some key benefits of social networking for businesses include facilitating communication, improving business reputation through low-cost marketing, and expanding market research. However, social networking also poses risks like loss of productivity and potential legal issues.
This document discusses various social media platforms and how they can be used. It provides information on popular social networks like Facebook and LinkedIn, how blogging and microblogging services like Twitter work, and emphasizes that social media allows for connectivity and relationship building. The key message is that social media transforms people from passive content consumers to active content producers and can benefit businesses through user-generated content and engagement.
This document discusses social media and its pros and cons. It defines social media as computer-mediated tools that allow people to create, share, and exchange information, ideas, pictures, videos, and interests in virtual networks and communities. The document outlines some popular social media tools like Instagram, Snapchat, and Twitter. It then lists pros of social media like fast communication, low costs, staying informed, education, building friendships, and more. Cons discussed include cyberbullying, security threats, misinformation, lost productivity, less face-to-face communication, lack of privacy, negative effects on youth, and being time consuming. The conclusion states that while social media has impacts, both positive and negative, it is up to
Social media refers to virtual networks and communities where people create, share, and exchange information. Popular social media tools include WhatsApp, Twitter, Facebook, Google+, Pinterest, and blogging platforms. In India, there are 125 million internet users who spend on average 26 minutes per day on social media. Age groups 15-24 are the highest users of social media and on average check Facebook at least 3 times a day. However, excessive social media use can negatively impact productivity and increase feelings of loneliness and addiction.
Social media encompasses platforms like Facebook, Twitter, and LinkedIn that allow users to share information with groups. It provides companies direct access to customers and opportunities to understand their interests. One quarter of the world's population uses social media daily. Facebook has over 1.3 billion users while Snapchat and Instagram are growing quickly. Companies use social media for goals like targeting new customers, generating leads, and building brand awareness. Popular trends include paid promotions, video posts, using multiple platforms, and image-based content. Strong social media presences are important as most customers research online and many are active bloggers. Common social media strategies include focusing on specific goals, experimenting creatively, championing social media use, or transforming organizations.
Social media refers to websites and applications that allow users to share content and communicate. Facebook has the most users worldwide, with over 1.5 billion. Social media is widely used, with over half of the global population being active on mobile social platforms. It is used for various purposes like staying connected with others, sharing ideas and reviews, and raising awareness for causes. While it has benefits like education and connectivity, it also has some negative effects like addiction, privacy issues, and cyberbullying.
TITLES
SOCIAL MEDIA
WHAT IS SOCIAL MEDIA
WHY SOCIAL MEDIA IS IMPORTENT
WHAT IS SOCIAL MEDIA MARKING
BENEFITS FOR STUDENTS AND BUSINESS
NEGATIVE IMPACT
TYPES OF SOCIAL MEDIA
TWITTER
FACEBOOK
YOUTUBE
INSTAGRAM
LINKEDIN
TELEGRAM
ADVANTAGE OF SOCIAL MEDIA
DISADVANTAGES OF SOCIAL MEDIA
HOW TO USE SOCIAL MEDIA SAFELY
CONCLESION
Social media allows individuals to interact and share information online. The document discusses various types of social media including social networks, media sharing sites, microblogging, bookmarking, social news, and blogs/forums. It provides statistics on popular social media sites like Facebook, LinkedIn, YouTube, and Twitter and their user numbers. Both benefits like improved communication and business opportunities, and negative impacts like privacy issues and distraction are covered.
10 Advantages and Disadvantages of Social Media for Societyaloyce japhet
Social media has grown tremendously since 2006, with platforms like Facebook and Twitter gaining millions of users rapidly. While social media provides benefits like connectivity, education, and promotion, it also poses disadvantages such as cyberbullying, hacking, addiction, fraud, and negative health impacts from overuse. The document discusses both advantages like information sharing and community building, as well as disadvantages including privacy and security issues, cheating, and glamorizing risky behaviors, analyzing how social media affects society both positively and negatively.
Social media refers to internet- and mobile-based tools used to share and discuss information among people. It is a marketing tool that can be used to engage customers, generate awareness, and make money. While forms of social interaction have always existed, modern social media allows real-time sharing of information with broad audiences. Examples like Facebook, Twitter, YouTube and Wikipedia show that social media is highly relevant, with billions of active users and growing importance in how information is consumed and brands are perceived. Social media matters to business because consumers now research products online and businesses need to actively engage customers through these new channels.
Social media refers to internet- and mobile-based tools used to share and discuss information among people. It is a marketing tool that can be used to engage customers, generate awareness, and make money. Several examples of popular social media sites are provided that demonstrate the large number of active users and relevance for businesses. Effective social media use requires identifying appropriate tools to engage customers, integrating social media into business operations, and determining metrics to measure success.
Social media is online content created by people using technologies that allow information to be shared widely. It has transformed how people access news and information by enabling many-to-many conversations rather than one-way broadcasts. Businesses now monitor social media to understand customer opinions, identify trends, and engage with consumers. Failure to monitor social media can damage brands if problems or security issues are exposed without a quick response.
Social Media To Increase Your Business At The Regional Chamber Of Commerc...Shashi Bellamkonda
Using Social Media to grow your business discusses how small businesses can leverage social media platforms like Facebook, Twitter, and LinkedIn to connect with customers, build their brand, and grow their business. It provides tips on using each platform, including creating an engaging profile, sharing valuable content, participating in discussions, and listening to customer feedback. The document also explains how to get started on Twitter and provides examples of effective ways businesses can use Twitter for marketing, customer service, and brand monitoring.
This is my presentation from last year. Since then Facebook added a few 100 million users and more news organizations changed their structure and strategy. Compare this to my other recent ones .
Social Media To Increase Your Business At The Regional Chamber Of Commerc...Shashi Bellamkonda
Shashi Bellamkonda discusses using social media to grow a business. He outlines social media 101 including defining social media and how small businesses can use it. He then discusses leveraging social networks and online communities like Facebook and LinkedIn. Next, he covers getting started on Twitter and blogging basics. Throughout he provides tips on each topic and emphasizes listening, engaging audiences, and adding value through social media.
Is Your Business Bold Enough for Social Culture?Neville Hobson
This document summarizes Dell's social media strategy and efforts over time:
1) Dell formed a community outreach team in 2006 to listen to online conversations about the brand. Over time, Dell expanded its social media presence across platforms like Twitter, YouTube, and blogs.
2) Dell established a social media command center to monitor 22,000+ daily posts in 11 languages. It also built an influencer relations program to identify and build relationships with key online influencers.
3) Dell held in-person Customer Advisory Panel events to get feedback from influential social media users it had identified. These events were well-received and generated positive coverage and advocacy.
1) The document discusses social media, including its history, types, advantages, and disadvantages.
2) It describes several major social media platforms like Facebook, Twitter, Google+, and explains their key features and why they are popular.
3) While social media provides low-cost marketing opportunities and a way to build customer loyalty, it also requires time to manage and negative content could damage a brand's reputation.
Guerrilla marketing relies on creativity and sharing content through social media rather than large budgets. As social media has grown, it has become an important low-cost marketing tool for connecting with customers and learning about their interests through sites like Facebook, Twitter, LinkedIn and video platforms. The document provides tips on using different social media strategically to both learn about customers and promote brands or businesses in an engaging way.
The document discusses how marketing is evolving from traditional advertising to integrated social media marketing. It provides examples of how companies can leverage different social media platforms like Facebook, LinkedIn, blogs and Twitter to build their brand and engage with customers. The key aspects highlighted include the need to clarify brand goals, develop an integrated social media strategy, and leverage user generated content and online conversations to build relationships rather than just do one-way messaging.
How to leverage social media at IT organizationsThe Oren Group
The rapid proliferation of social media has revolutionized the way companies and consumers from around the world communicate, collaborate and transact. Social media platforms & tools like:
Facebook, Twitter, blogs, webcasting, and virtual events have positively impacted our business by enabling effective knowledge sharing & collaboration with various stakeholders across different geographies and time zones.
In this presentation, I will explain why and how IT companies should use social media to develop relationships with their target audiences and stakeholders.
I will discuss social media strategies & platforms that are available for companies in general and IT companies in particular to effectively provide value to their customers and stakeholders. Several case studies of IT companies that have successfully adopted social media are provided.
The document discusses what social media is, why it is important, and how businesses can get started with social media. It defines social media as activities that integrate technology, social interaction, and sharing of content like words, pictures, videos and audio. It provides examples of popular social media tools and discusses how social media has changed communication and collaboration. It also provides tips for businesses on how to participate in social media through listening, engaging, sharing and rewarding to build relationships and trust with customers.
Workshop delivered for the Enterprise and Innovation Academy on digital marketing for SMEs and workplace teams. The workshop is divided in five parts. Introduction, Digital Disruption, Content Marketing, Social Media and Planning.
This workshop was delivered along with practical tasks in another PowerPoint presentation. Participants were also encourage to use the internet to look for answers to the some of the tasks presented.
Social media describes online technologies and practices that people use to share opinions, insights, experiences, and perspectives with each other. The document discusses the evolution of communication tools from traditional methods to today's social media platforms, including key tools like blogging, microblogging, social networking, crowdsourcing, and content sharing. It also provides tips on using social media and highlights reasons why businesses should utilize social networking.
The document discusses using social media, such as Twitter and Facebook, for marketing catering businesses. It provides examples of how caterers can use social media to engage customers, build their brand, and increase sales. Specific strategies mentioned include posting photos of work, participating in relevant discussions, creating events to promote open houses, and sharing industry news to build credibility as an expert in catering. Case studies show how social media allowed caterers to expand into new markets and engage more brides. The conclusion emphasizes that success in social media takes time but is important for caterers to join various platforms.
Integrated web marketing and Social media -explainedShanq Web
Your non-participation as a social media marketing agency does not mark your idleness in it. But you must check out on the sport you have been missing by ignoring this field.
This document discusses how social media can be used in business to increase brand awareness and enhance value. It provides examples of how companies have successfully used blogs, microblogs, social networks, photo sharing, video sharing, and other social media to engage with customers, solve problems, and increase business. Specific strategies and case studies are presented from companies like Dell, Comcast, Barack Obama's presidential campaign, Cadbury, Netflix, Citrix, Sony, and Fancast.
NMS team members Alex Redmond (Mid-Atlantic Business Development) and Leslie Bradshaw (Communications Manager) shared social media best practices and specific ideas for the agriculture industry during two presentations to the DC Ag Communicators in May and June 2009.
DC Ag Communicators - Social Media for AgricultureLeslie Bradshaw
This document provides an overview of social media and recommendations for how organizations can utilize different social media platforms. It discusses blogs, Twitter, social networks like Facebook, media sharing sites, and emerging platforms. Specific case studies are presented showing how different organizations have successfully used blogs, Twitter, Facebook, and video sharing to engage audiences and achieve their goals. The document concludes with immediate actions organizations can take to start participating in social media.
2. OverviewDefining Social Media: big ideas and prevalent featuresEngaging with social media: business, marketing & PR valueCommercial usage of major social media platformsThe ‘King of the Hill’: Facebook;its rivals MySpace & BeboMore than just words... YouTube:sharing & consuming mediaPower of the blogs and the blogosphere“All work & no play”: professional networking on LinkedInTwitter and its meteoric rise to social media stardomAnd much more: Wikis & ‘spread the word’ toolsConclusion: Issues & challenges of social mediaThe Big Picture and final thought on social media
3. Defining Social MediaSocial Media are social concepts andmedia platforms combined to create a social group that encourages communal interaction, from a specific or growing base of dedicated members.
4. Big ideas behind social media:“[the moment of critical mass, the threshold, the boiling point]... Ideas and products and messages and behaviours spread like viruses do.” – ‘The Tipping Point’, Malcolm Gladwell (2000)
5. “...our experience of the web is affecting our real world institutions and behaviours, for inevitably we carry off the Web the lessons we learned from it...that’s why the web, for all its technological newness, feels so familiar to us. The web is a return to the values that have been with us from the beginning.” – ‘Small Pieces, Loosely Joined’, David Weinberger (2002)
6. “Of the first ten people to download Linux, five sent back bug fixes, code improvements, and new features... this improvement process became institutionalised, as thousands of programmers, working for free, contributed thousands of minor and major bug fixes... Linux is owned by no one... people work on what they are interested in and ignore the rest” - ‘The Wisdom of Crowds’, James Surowiecki (2004)Features of social mediaRecurring features associated with social media:actively seeking users to participate
15. Increase traffic to website: frequent use of keywords on forums, blogs, certain user generated content – regularly update search engines indicesMarketing & PR: enhancing brand & adding product/ service valueIncreased brand exposure across multiple social media platforms: logo, mascot, celebrity, product/ service images
16. Increased sharing of multimedia to educate/ entertain/ enlighten on brand in diverse ways
17. Rapid announcement of events, competitions, promotions, accomplishments to group or individual
18. Rapid dissemination of information to manage brand reputation/ credibility & aid crisis resolution
19. Exploit media tools not readily available on traditional media: upload videos, audio, interviews, photos, link elsewhereCustomer focus and adding value:Maintain intimate contact with existing customers
23. Engage in a continual public or private dialogue with customers to provide support and advice for the product/ service
24. Allow users to share knowledge, information, tips, advice, guidance and experiences of the product/ serviceIncreased customer satisfaction of product/ serviceIncreased loyalty and reputation for the brand
28. 2nd most-trafficked social media site in the world [comScore: 2009]18,000,000+ unique users in the UK [Neilsen Online: 2009]
29. Facebook: ‘reaching out to recruit’- Customised categories: Students/ Experienced- Q&A for users; mitigate concerns- Authoritative presence yet informal ‘feel’- Innovative recruiting app
30. Facebook: ‘promoting a celebrity or a brand?’- Announce & promote latest album- Multimedia content: songs & video clips- Backstage photos & interviews- Link to website + to buy songs
31. Facebook’s rivals: MySpace & BeboMySpace130,000,000+ monthly active users worldwide[MySpace: 2009]5.4,000,000 users in the UK[Neilsen Online: 2009]World’s largest music community: renowned for showcasing/ scouting musical talent Bebo4.3,000,000+ users in the UK[Neilsen Online: 2009]Rapidly growing youth oriented social networkingMore than just words... YouTube:sharing & consuming mediaWorld’s largest video community: 100,000,000+ users in US alone[comScore: 2009]Broad user group: 18-55, even male & female divide
33. 52% of users 18-34 share videos with others[YouTube: 2009]
34. YouTube: Your own video ad campaign- Upload videos as info & promotion- Greater video perks for paid subs. - Dedicated partner ad programme - Lower cost compared to trad. media
35. YouTube: Brand broadcasting + social media = your own video channel online- Frequent video uploads- Customised page: brand exposure- Prominent link back to website- Get users hooked into consuming more videos
36. YouTube: Brand broadcasting + social media = your own video channel online- Channel profile stats- Recent/ favs video filtering- Subscriptions to NBA prog. content on media outlets: ESPN/ TNT
37. Power of the blogsand the blogosphere “Public Diary” enabling expression for celebrities, industry experts, critics, journalists & companies
38. Very frequent updating of content: often very subjective in nature
40. Major blog platforms: Google Blogger, WordPress & Moveable Type[Technorati.com ‘State of the Blogosphere’ survey, 2008]
41. Blogs: profitability & brand exposureThe majority of bloggers we surveyed currently have advertising on their blogs. Among those with advertising, the mean annual investment in their blog is $1,800, but it’s paying off. The mean annual revenue is $6,000 with $75K+ in revenue for those with 100,000 or more unique visitors per month.
42. 4 in 5 bloggers post brand or product reviews, with 37% posting them frequently. 90% of bloggers say they post about the brands, music, movies and books that they love (or hate).
43. Company information or gossip and everyday retail experiences are fodder for the majority of bloggers.
44. Companies are already reaching out to bloggers. 1/3 of bloggers have been approached to be brand advocates. [Technorati.com ‘State of the Blogosphere’ survey, 2008]
45. “All work & no play”: professional networking on LinkedIn47,000,000 members in over 200 countries and territories around the world
47. Almost 50% of users outside U.S.[LinkedIn: 2009] Not just career profile, but also (discreetly) promote your online store, connect with industry (suppliers/ distributors etc.), discuss B2B topics, create dedicated business networks & contacts as a continual professional resource pool Twitter and its meteoric rise to social media stardom6,000,000+ users worldwide[New Media Age: 2009]2.6,000,000 users in UK (up from 150,000: May 2009)[Ofcom, Communication Market Report: 2009]Twitter grown yearly by 974% in UK since 2006 launch
48. Penguin Books (4000+), Innocent (5000+) followers[New Media Age: 2009]Fame from celebrity twitter users: Obama’s pre-election campaign; Stephen Fry has 761,000+ followersTwitter: Tweet about your online store...- Very fast & frequent updating- Customised profile page-Promotion, discounts & offers tweets- Link back to website store
52. Conclusion: Issues & challenges of social mediaTips on considering social media for business:Be wary of aggressive selling on social media! Take advantage of social features for promotion rather than hustling people to buy.
53. Don’t try to conquer the network! Social media networks don’t need, or want, winners and losers, or overt competitiveness.
54. Don’t try to exist on EVERY social network! Careful selection of media platforms in conjunction with your website is crucial. Plus, they become too much to manage for very little in return.
55. Do provide social tools! Blocking them on a social network means your building just a static web page.
56. Use social media holistically, as part of a marketing/ PR strategy or campaign – exclusive reliance on them will not yield your expected results.
57. Be fully aware of T&Cs of your social network. Remember, your using social media for business goals, not masquerading as an individual user.
58. Include all stakeholders in the process: aesthetic, content, management & moderation – get as many key people excited about using social media as you can!Issues & challenges of social mediaManaging social media for business; a balancing act:Moderation:
63. Censorship of content: too much casual censorship destroys integrity of network, free speech & expression denied, users go elsewhere
64. Measuring returns on Social Media: Comprehensive ‘Google Analytics’ style metric package doesn’t yet exist – need to construct your own metrics as well as make best use of existing tools
65. ‘Art than Science’: requires use of dynamism, flexibility & open-mindedness to manage than a conventional ‘numbers game’ approachThe big picture of using social media‘What am I creating?’“B-webs (Business Webs) enable firms to focus on the marketspace, by creating not a great website but a great b-web and relationship capital. Relationships are now assets. A firm’s ability to engage customers, suppliers, and other partners in mutually beneficial value exchanges determines its relationship capital. The wealth embedded in customer relationships is now more important than the capital contained in land, factories, buildings, and even big bank accounts.”[Digital Capital: Harnessing the Power of Business Webs, Tapscott, D. et al, 2000]