This social media marketing plan template 2023 contains an outline strategy for your social media marketing. Written by Fraser Hay of http://www.itstacksup.com
Social Media Marketing Plan Template 2023
Social Media marketing plan template
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Social Media Marketing Plan Checklist
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Social Media Marketing Plan for PresentationsEthos3
A simple 3-phase social media marketing plan to promote your presentation before, during and after you present. Increase your impact with this simple process.
The social media strategy document outlines objectives to grow the company's online presence and increase sales through social media. Two major strategies are highlighted: increasing the volume of discount coupons and events advertised on social media, and encouraging customer feedback. Key roles and responsibilities are defined for social media team members. Metrics such as follower growth and engagement rates will be used to measure the success of the strategies.
The social media audit evaluated ABC Co.'s performance on key social media platforms. It found that ABC Co. shares content daily across most platforms but engagement is low. The audit recommends focusing content by reducing frequency, diversifying posting times, and creating visual content for platforms like YouTube, Instagram and Slideshare to differentiate from competitors. High priority next steps include developing a content schedule and tailoring messages to specific platforms to better engage audiences.
Get your 2020 marketing, visibility and sales plan mapped out! Struggling on where to even start? Are you trying to figure out how to get things out of your head and into something engaging? Still questioning which social media platforms you should focus on? In this impact-full training, award winning marketing consultant Vanessa Cabrera will walk you through 6 steps that will help map out your entire 2020 online social media marketing strategy.
This document outlines a social media marketing plan to promote ticket sales. It will generate online sales through targeted social media interactions like Facebook, Twitter, YouTube, blogs and websites. The plan will create social media pages and profiles, post engaging content, join relevant groups, follow influencers, advertise and comment on others' content to drive traffic to the ticket website. Progress will be tracked using analytics and performance reports on metrics like website traffic, tickets sold and costs will be provided. The social media work will begin in the first 4 weeks with promotion ongoing for 3-4 months alongside advertising.
This document outlines a social media strategy for an organization called BDAS. The strategy includes:
1. An analysis of BDAS's current performance on LinkedIn and Twitter, including key metrics such as followers, impressions, and engagement.
2. Goals of increasing brand awareness, becoming the market leader, and boosting social metrics like followers and interactions.
3. A strategy format that involves segmenting targets into B2B companies and B2C customers, and positioning BDAS as offering the best quality and exclusive offers.
4. Tactical plans that include community management, content planning and publishing, and KPIs to measure success in increasing sales and social media presence.
1. The document provides tips and strategies for businesses to sell their products on various social media platforms like Facebook, Instagram, YouTube and others.
2. It discusses how to create a Facebook store and sell products on Facebook by setting up a business page and enabling shopping features.
3. Tips are provided on how to optimize Instagram for business like using link in bio tools and showcasing products through stories and live videos.
The document discusses Head & Shoulders' Project Aphrodite initiative to engage in online conversations about dandruff and hair care products. It finds that H&S has grown to a leadership position for both men and women in the category. For men, performance and believability of claims are key motivators. For women, recommendations from experts and reviews influence brand choice, and they tend to stay loyal if a brand works for them. The project identifies opportunities to address barriers at each stage of the consumer journey from research to advocacy.
Starbucks' social media priorities for 2016-2017 are to increase engagement and followers. Three strategies will support this: increasing shares/likes/comments; encouraging online conversations; and publishing interactive content. Instagram receives the most interactions per post. Facebook and Twitter are the top traffic drivers but LinkedIn and Pinterest drive little traffic. The objectives are to increase comments/mentions replies and followers across platforms. Key messages are being social, responsible drinks, seasonal themes, and fun connections. Engagement and followers will be measured quarterly.
This document outlines a digital marketing plan. It defines digital marketing as targeted, measurable marketing using digital technologies. It lists various digital marketing channels and examples. Personas for target audiences are described along with their interests and concerns. Goals, actions, content planning, and results tracking are components of the outlined plan. Key performance indicators and costs are evaluated to optimize the strategy over time.
This proposal outlines how General Data P. Ltd. can help RPG Cables improve search engine visibility and website traffic through search engine optimization. They recommend on-page SEO such as optimizing titles, meta tags, and content as well as off-page SEO like social media marketing, blogging, and link building. If hired, General Data P. Ltd. would provide content marketing, social media management, and monthly performance reports to help RPG Cables achieve their digital marketing goals of increasing website visits and conversions.
The document outlines Steve Madden's digital marketing strategy for its style blog, which targets young women aged 18-34. The blog focuses on inspiration, trends, celebrities, design, creativity, and originality. The strategy's goals are to expand the email list through landing pages encouraging subscribers, encourage online purchases with instant savings offers, and expand the blog's reach through celebrity inspiration content. The overall strategy aims to promote the brand and drive sales through the style blog.
Charlotte Motor Speedway is launching a social media campaign to increase awareness, viewership, and revenue. The campaign will target business professionals aged 25-55 and focus on promoting CMS's corporate offerings and building relationships through social media. The campaign theme is "Life's a race, get on track" and will position CMS as an escape from stress and opportunity for work-life balance. Executions include updating CMS's website and social media channels like Facebook, Twitter, LinkedIn, and a new blogger page and mobile app to engage fans.
This document provides a social media strategy for Shake Shack. It includes an audit of current social media performance and competitors. Objectives are to increase following by 10% in 6 months and drive more customer posts through hashtags. Key messages are about quality, fast food and social responsibility. Strategies include influencer marketing, contests, and timely posts around holidays. Roles define the director, manager and coordinator. The policy outlines responsible social media use to protect Shake Shack's brand.
The document outlines a digital marketing proposal for HiBaby that includes long and short term objectives over 12 and 3 months. It discusses establishing social media platforms like a blog and managing Twitter to drive traffic to the website, generate qualified leads, and position HiBaby as an expert in the baby industry. Tactics discussed include producing weekly blog posts and daily tweets to engage audiences and nurture relationships with potential clients.
This document provides an overview of developing a social media strategy. It discusses key concepts such as defining social media, its history, and why businesses use it. The document then outlines a six-level approach to creating a social media strategy: 1) Setting goals, 2) Understanding your audience, 3) Defining your brand, 4) Planning content, 5) Creating content, and 6) Analyzing and measuring. Each level includes questions to consider. Finally, the document provides examples of successful social media strategies from companies like Air Asia, Taco Bell, Coca-Cola, and Nike.
The document outlines a social media strategy for an organization called PT RENTALINX MEDIA SINERGI. The strategy includes optimizing profiles, running ads, and being actively involved on various social media platforms like Facebook, Twitter, YouTube, and Instagram. It also discusses content creation and delivery, engagement tactics, conversion goals, and required tools and metrics for measuring the success of the strategy.
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The document outlines the digital marketing plan of Magic8 Pharmacy located in Tarlac City, Philippines. It details an 11-step marketing plan including defining the target customer profile and competitive positioning, and strategies for price, place, promotion, and digital tools. Facebook and WordPress were utilized to boost the pharmacy's online presence, drive traffic, and track performance metrics. Analysis of Facebook insights showed that boosted posts reached more users and engaged the target demographic of females aged 35-45. The plan helped Magic8 Pharmacy effectively promote its convenient delivery services and affordable prices to new customers in its local area.
The document provides an overview of a social media strategy and framework. It discusses key drivers and benefits of a social media strategy, including customer engagement, branding, cost reduction, and impacting enterprise-wide processes. It outlines a transformation framework with perspectives on growth, financials, customers, internal processes, and learning and growth. Finally, it provides examples of social media use cases across marketing, sales, customer experience, service, and support functions.
This document discusses how social media can be an important tool for small businesses to reach customers. It begins by explaining that social media allows people to connect, interact and share online. It then discusses how small businesses can use social media strategies to engage with existing and potential clients while promoting their products and services. The document provides tips on how to build a successful social media strategy, including defining goals and target audiences, choosing appropriate platforms, getting started, and building an online presence. Key platforms discussed include Facebook, LinkedIn, Twitter, Google+, Instagram, Pinterest, YouTube and others. The document emphasizes focusing efforts on a few carefully selected platforms that match business goals and audiences.
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This presentation is about how to develop yourself in social media .
Any business that does not use social media marketing strategies these
days is missing out on all the benefits that such strategies can bring your business. Just think of how far they’ve come from being considered as novelty about five years ago. Now, businesses and organizations simply cannot do without social media. In fact, it is already considered a critical part of their marketing mix.
why would you choose to miss out all these benefits when you can start learning more about social media marketing right away?
This document provides a 12-step workbook to help organizations create a social media strategy. It includes sections to assess goals and objectives, define target audiences, choose appropriate tactics and tools, integrate social media with other marketing efforts, and address potential barriers to adoption within the organization. The workbook provides questions, templates, and examples to guide the planning process.
How to create a values and vision based communication - social media plan. Presentation at STRONG 2013 - the First Nations Technology Council's Summit of Technology, Resources, Opportunities, Networks and Growth conference.
This document discusses how social media can be used effectively by different groups like business owners, sales and marketing professionals, HR and recruiters, teachers and trainers, and job seekers. It provides examples of what each group can do on social media, such as building their brand, finding target audiences, engaging with connections, and sharing relevant information. The document also discusses best practices for using social media, noting that it is not just about creating accounts or gaining likes, but requires understanding when, what, where, why and how to share content strategically to achieve results.
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Are you giving the “Kolaveri” energy to your Social Media needs? Social media is the interaction among people in which they create, share or exchange information and ideas in virtual communities and networks.
This document provides 8 ways to properly promote a business on social media. It begins by explaining the importance of social media promotion and having clear goals for your social media presence. It then discusses deciding which platforms to focus on, getting to know your audience, researching competitors, creating a content calendar, making engaging content, analyzing performance, and improving weak strategies. The overall message is that businesses should take a strategic approach to social media promotion by setting goals, choosing the right platforms, creating a plan, and continuously optimizing their efforts.
Social media is now playing much larger roles in our lives than it did decades ago, and one of those essential roles is social media promotion. In truth, any marketer or business owner that has not already jumped on the social media bandwagon is way behind the times. Social media promotion has revolutionized the traditional approaches to marketing businesses so that almost everything is now digitized and operations can even be conducted from devices like phones and laptops.
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The best way for brands to reach their consumer is by meeting them where they are, in the moments that matter. With over 2.3 billion people on Social Media you’re better able to anticipate when those moments will happen and know why they occur, helping you create interactions that are more likely to be meaningful.
Social Media is no longer a nice add on to your marketing efforts- it is your quintessential toolkit for reaching your consumer through targeting efforts that deliver measurable results. It is the best way to truly understand a brand’s audience - where they are, where they’re going, what they care about, what entertains them, what they want to learn, with whom they connect, and with whom they’d like to connect in the future. Brands are then able to target those consumers by demographic, location, device and interests. Social Media marketing efforts can be measured against almost any KPI in including brand sentiment, brand mentions, share of social voice, reach, impressions, spend, cost per click, cost per engagement etc.
Social Media is one of the most cost-effective ways for a brand to create awareness; build consideration; drive purchase and foster advocacy.
The document provides guidance on using social media for charities and other organizations. It discusses different types of social media platforms like blogs, Twitter, and forums. It also covers developing a social media strategy, including defining objectives and audiences, creating appropriate content, and measuring results. Guidelines are provided for activities like blogging, monitoring blogs, identifying influencers, and growing a following on Twitter.
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This document provides information about Fraser J. Hay as a motivational keynote speaker for conferences, expos, tradeshows, online summits, webinars and workshops. It outlines Fraser's experience as an international keynote speaker, his areas of expertise including marketing, entrepreneurship and technology, and the types of presentations and engagements he offers. It also includes testimonials, examples of past speaking events, and instructions for organizers on the process for booking Fraser as a speaker.
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2023 - Fraser J Hay Motivational Keynote Speaker Kit.pdfFraser Hay
Fraser J Hay is a Scottish Motivational Keynote Speaker and is available to entertrain the audience of your next international, national, regional or local conference, summit, expo or tradeshow.
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Introduction
The internet and in particular, social media marketing is the fasted growing medium for getting
your message out to the mass market.
Radio took 70 years to reach 50 million people
TV took 30 years to reach 50 million people
Facebook took 2 years to reach 50 million people
The marketplace has, and continues to change. Businesses can no longer just issue adverts and
press releases and hope that people respond.
Social Media Marketing is completely transforming the way businesses, organisations and people
promote themselves online. It is no longer a case of what you can do for your customers, it is now
a case of asking what it is your customers can do for you.
People are searching for what is “relevant” for them. The onus now is not in wanting to make them
think, it is about getting them to engage with you.
There is a new breed of customer and client called the “prosumer” – they are proactive, creative
and they love to share their experience online of a particular product, service or solution.
Remember, Birds of a feather flock together, and you need to find them.
There are hundreds of millions of prosumers participating in millions of conversations online, on millions
of different kinds of communities, resources and websites.
Your competitors are now embracing this new way of promoting themselves too. They are producing
lots and lots of different types of content to convey their knowledge, wisdom and value.
They are also focussing on the problems, issues and challenges that their target audience are
experiencing, and sharing how to fix, address or solve these.
You need to be prepared to find out where people are congregating online, what they are discussing,
and how you can package your knowledge, wisdom and value so that you can develop your brand
personality online.
You also need to engage with those influencers who help to mould and shape the beliefs, attitudes and
opinions of prosumers towards making “the right” buying decisions online.
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3. http://www.amazon.com/The-Social-Media-Daily-Planner-ebook/dp/B00G8M0JRI/
Introduction
You also need to package your content (both free and paid for) in the format that prosumers
want, whilst addressing their information needs.
For if you publish content for them to read and they prefer to listen, then you will lose them.
Therefore, you need to consider their communication style & information needs as you put together
your content and content distribution plan using social media.
The whole social media landscape is changing so fast, and in order to ride the tsunami wave, you can’t
afford to have a closed mind, and ignore it. You need to embrace it now.
You need to integrate social media marketing as part of your overall marketing strategy.
Your suspects, prospects, customers, peers & competitors are all embracing it and connecting, sharing,
conversing and exchanging news, views and reviews with each other, and you need to be part of that
conversation.
Many people are now also leveraging social media to reduce training costs whilst increasing and enriching
the learning experience with engaging and interactive content by managing and distributing it online.
It is time to become open and supportive.
You need to humanise and socialise your brand.
You need to listen, collect, learn, analyse, share, scale and repeat what works.
It’s not about selling and being selfish. It’s about sharing and being selfless.
Your success with social media will be determined by creating sustained conversations that change
perceptions.
In short, you need to listen, interact, and engage with Followers, Friends and Fans, and this
document will help you to identify, pursue and achieve your social media objectives.
Now, let’s make your next 12 months online, the best you’ve ever had.
Fraser J. Hay
Fraser J. Hay
http://www.growyourbusinessclub.co.uk
October, 2013
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4. http://www.amazon.com/The-Social-Media-Daily-Planner-ebook/dp/B00G8M0JRI/
Listening and monitoring the “Buzz”
You need to tap into the online conversation to discover the “Buzz”, and find out what is being said about you,
your products, your business, your peers, your competitors and your industry. Is it positive or negative? Do
you know where people are congregating, “meeting”, and what content subjects are important to them, and
what it is they are digesting, publishing, sharing and recommending to others? Do you know who your
advocates are, who your competitors, and who the influencers in your industry are? What are the opportunities
and threats for you and your business? What are the key issues and topics that people are speaking about?
Google Alerts – http://www.google.com/alerts
Social Mention – http://www.socailmention.com
For more resources, download
the Full Kindle Book - HERE.
For more resources, download
the Full Kindle Book - HERE.
What is the “Buzz” about you and your products and is it Positive or Negative?
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What is the “Buzz” about your competitors and is it Positive or Negative?
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What is the “Buzz” in your industry and is it Positive or Negative?
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5. http://www.amazon.com/The-Social-Media-Daily-Planner-ebook/dp/B00G8M0JRI/
Find Bloggers, Communities & Influencers
You need to know what’s going on where, and who the major influencers are within a particular channel,
niche or community. This will enable you to decide who to target, and who to approach for partnerships, JVs
recommendations to their list.
So How Do you identify influencers? What criteria do you use to measure influence online?
For more resources, download
the Full Kindle Book - HERE.
For more resources, download
the Full Kindle Book - HERE.
So once you know what to measure, which tools can you use?
For more resources, download
the Full Kindle Book - HERE.
For more resources, download
the Full Kindle Book - HERE.
People/Sites with large, high traffic / frequently updated blog
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People/Sites with a large linkedin.com/facebook.com Group
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6. http://www.amazon.com/The-Social-Media-Daily-Planner-ebook/dp/B00G8M0JRI/
What is Your Content Strategy
You need to position yourself as an expert. You need to decide what it is you are going to be publishing, and
Writing about that will help to demonstrate you are very knowledgeable and an expert within your field. You
need to consider what you can give away, or promote or would like to share with your target audience that will
encourage them to want to find out more about you, want to engage with you, want to buy from you or hire you.
The secret to gaining good traction, visibility and referrals online is in having Good Quality Unique Content.
What is it you want to share and HOW will you share it?
For more resources, download
the Full Kindle Book - HERE.
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7. http://www.amazon.com/The-Social-Media-Daily-Planner-ebook/dp/B00G8M0JRI/
ARTICLE WRITING / SYNDICATION
Do you know what content/topics/issues will be featured in your articles? (and what others are writing about)
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Do you know where you will post your articles online? Created an Author Bio Page on these sites? Y / N
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For more resources, download
the Full Kindle Book - HERE.
For more resources, download
the Full Kindle Book - HERE.
For more resources, download
the Full Kindle Book - HERE.
.
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8. http://www.amazon.com/The-Social-Media-Daily-Planner-ebook/dp/B00G8M0JRI/
DOCUMENT / SLIDE SHARING
Do you have documents, slides, white papers, presentations you wish to share?
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Do you know where you will post / place / syndicate your documents online?
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For more resources, download
the Full Kindle Book - HERE.
http://www.growyourbusinessclub.co.uk
For more resources, download
the Full Kindle Book - HERE.
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9. http://www.amazon.com/The-Social-Media-Daily-Planner-ebook/dp/B00G8M0JRI/
VIDEO SHARING
Do you have videos already prepared? What topic/subject/issue/content do they/would you like to feature?
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Do you know where you will post / place / syndicate your videos online?
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For more resources, download
the Full Kindle Book - HERE.
http://www.growyourbusinessclub.co.uk
For more resources, download
the Full Kindle Book - HERE.
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ONLINE PRESS RELEASES
Do you have Press Releases already prepared? What topic/subject/issue/Story do they feature?
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Do you know where you will post / place / syndicate your Press Releases online?
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For more resources, download
the Full Kindle Book - HERE.
http://www.growyourbusinessclub.co.uk
For more resources, download
the Full Kindle Book - HERE.
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EXPERT SITES
What topic/subjects/product/service/industry are you an expert of?
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Do you know where you will post / demonstrate prove your expertise online?
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For more resources, download
the Full Kindle Book - HERE.
http://www.growyourbusinessclub.co.uk
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12. http://www.amazon.com/The-Social-Media-Daily-Planner-ebook/dp/B00G8M0JRI/
Blogging
Do you have a Blog installed on your website? YES / NO.
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Do you Post on external Blog Platforms?
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Do you Post on GROUPS or Online Social Networks?
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For more resources, download
the Full Kindle Book - HERE.
http://www.growyourbusinessclub.co.uk
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14. http://www.amazon.com/The-Social-Media-Daily-Planner-ebook/dp/B00G8M0JRI/
Micro Blogging / Twitter
Microblogging and sending 140 character messages using twitter.com can help notify prospects, clients,
partners and suppliers what you are doing, and encourage them to have a conversation with you.
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For more resources, download
the Full Kindle Book - HERE.
http://www.growyourbusinessclub.co.uk
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15. http://www.amazon.com/The-Social-Media-Daily-Planner-ebook/dp/B00G8M0JRI/
Classified Advertising
Classified Advertising works – offline and online. Ensure you incorporate classified advertising as part of your
online social media marketing campaign. Some classified ad sites receive very large amounts of visitors every
single day. Ensure you include links in your ads back to your own website or landing page.
List the classified advertising sites you currently use:
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For more resources, download
the Full Kindle Book - HERE.
http://www.growyourbusinessclub.co.uk
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16. http://www.amazon.com/The-Social-Media-Daily-Planner-ebook/dp/B00G8M0JRI/
Linkedin
Have you signed up and created a profile on the largest professional network on the internet?
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For more resources, download
the Full Kindle Book - HERE.
http://www.growyourbusinessclub.co.uk
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17. http://www.amazon.com/The-Social-Media-Daily-Planner-ebook/dp/B00G8M0JRI/
Struggling with social media marketing?
Download your copy of The Social Media Daily Planner and take control of your online
marketing – today
Don’t suppose any of the following apply to you?
Spending hours doing social media marketing with little or no return?
Do you want a no-frills practical approach to social media marketing?
Struggling to make sense and money from your social media marketing?
Under pressure to fill your pipeline, send out proposals, and win new clients?
˃˃˃ If you answered YES to more than 2 of the above questions, then Download this
book todaybefore your competitors do.
Start planning and executing social media marketing that works, every single day.
“It’s a common sense approach to social media marketing that’s simply not common practice.”
Look what’s inside this succinct, practical download:
200+ powerful, practical resources to help you achieve your online goals
Discover what’s holding you back & preventing you from achieving your goals
5 questions that 96.5% of social media marketers fail to ask themselves
How to prove to stakeholders & investors you’re making real progress - daily
Discover the powerful, proven IPR approach to social media marketing today
50 Reasons to blog each week for the next year
How to measure your social media marketing effectiveness 100% accurately
The 2 steps that 91% of online marketers miss out in a vital 3 step process
Learn the 4 types of social media marketing objectives that keep you focused
5 Ways to target & find prospective customers who need your services
14 Tools to monitor, identify & leverage where the online “Buzz” is right NOW
9 Tools to help you master “supply & Demand” and find hungry buyers
How to locate ideal JV partners to recommend you to their list
Discover the biggest secret Virtual Assistants don’t want you to know
25+ profoundly simple, but highly effective ways to build your list fast
How to prepare your message for your audience so they engage with you
A powerful 5 step formula to turn your online profiles into client magnets
How to generate a google page #1 ranking & pull 32,000 visitors for FREE
˃˃˃ No “Pop-up Guru” stuff here.
Just real practical feedback from testing, testing, testing in the trenches.
˃˃˃ Still not sure? Then try this simple powerful test:
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18. http://www.amazon.com/The-Social-Media-Daily-Planner-ebook/dp/B00G8M0JRI/
You can continue to do what you've always done (or change for the better), and there's a quick
wayto determine whether its working or not:
STEP 1 - Write down how many hours you spend online per week. Go on write it down
STEP 2 - Write down how much you charge for an hour of your time. Go on write it
down
STEP 3 - Multiply your answers from 1 and 2 above to give you a new total. Go on,
write it down
Look how much time and effort you're investing every week in your social
media marketing.
Are you happy with the ROI you're getting from your social media marketing?
If not, then it's time to change. it's time to plan your time and efforts more
effectively
It's time to make the right investment in your social media marketing (before
your competitors do.)
Invest in yourself. Download your copy of The Social Media Daily Planner
NOW
Available from
HERE
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19. http://www.amazon.com/The-Social-Media-Daily-Planner-ebook/dp/B00G8M0JRI/
More From The Author…
Social Media Daily Planner
3 Minute Brainstorm
Quantum Marketing
The 90 Minute Marketing Plan
Linkedin Marketing:
50 Shades of Hay
Telemarketing for
Phonephobics
90 Minute Business Plan
3 Minute Marketing Audit
Why Your Marketing Isn’t
Working
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