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Social Media Marketing In India

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Rajiv Dingra
Rajiv Dingra

Social media in India is growing rapidly, with over 21 million regular users spending over 100 minutes per month on social networks. Most users are between 18-45 years old, representing a lucrative demographic. Marketers should focus on two-way engagement through relevant and timely content across major platforms like Facebook, Twitter, blogs and LinkedIn to build relationships and drive viral sharing.

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Social Media Marketing In India Created By WATConsult.com
To Talk Numbers… India - World's 7th Largest Internet Market growing at 11.2% : Comscore There are 21 million people in India who are estimated to visit social media sites regularly which is 60.3% of the total active Indian Internet audience More than 90% of Indian online users belong to 18-45 age group which has high purchase power and high disposable income A typical Social media site visitor in India spends 110.4 minutes on the site and makes 10.4 visits per month to a social network The Social Media Websites in India are growing by almost 100% year after year
So What? The answer is simple. The amount of growth Social Media Sites are experiencing is not to be seen anywhere Besides the growth, opportunities lie within the high profile target audience with the age group majorly consisting of the 18-45 age group Also on social networking sites, it is all about a Conversation (no intrusive marketing). Everything is an experience on this platform and it is a marketers job to make the experience wonderful
Social Media Platforms Today we shall cover the following social media tools Twitter Facebook / Orkut Blogs Youtube Linkedin Slideshare
Social Media Strategy The main aim will be a Two Way Interaction Relationship Presence + Performance on all the platforms Marketing the brand identity (personal or company) Viral marketing via interesting, relevant and well timed content More and more participation from the audience and high involvement by cross promoting on platforms
Detailed Strategy On the basis of each Platform
 
Tools Tweet Retweet # HashTag Follow @ Replies Twitpic / Twitsnaps
Best Practices Follow Relevant Audiences Use Retweet Effectively Converse more than you Convey Content Strategy – Vertical Focus Vs Horizontal Focus Marketing Strategy – Personal Opinions Vs Facts & figures
 
Tools Status Updates (Core Feature) FanPages Groups Events FanBox Apps
Best Practices Comment – Like – Share – Others Updates Share Content Via Links Be Active On Other Fanpages BeFriend New People By Adding Value Participate In Group Discussions
 
Tools Linking SEO Trackback Comments
Best Practices Blog Often (1 a day) - More Content = More Visibility Link generously Comment On Relevant Blogs Regularly Use Interactive Plugins (Retweet, Social Bookmarking & SEO Plugins)
 
Tools Annotation Linking To Other Videos Video Comments Titling and tags
Best Practices Comment on Other Videos Annotation Can Better Your Videos & Add Value Channel / Series based videos work better Cross Promotion Is Key Linking Can Be Innovative
 
Tools Status Updates Invite / Add Company Page / groups QnA Apps
Best Practices Add Invite & Manage Business Contacts Ask & Answer Questions Share Blog Feed Share Presentations Create Company Pages Add company Jobs Give & Ask Recommendations
 
Tools Slide Linking Titles Tags Favorite / Comment / Embed
Best Practices Comment on Other Slides Make slides downloadable for more traction Favourite other slides Cross Promotion Is Key Linking Can Be Innovative
THANK YOU Contact us – +91-22-65166429 +91-9820761167 Email – [email_address] Web – www.watconsult.com

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Social Media Marketing In India

  • 1. Social Media Marketing In India Created By WATConsult.com
  • 2. To Talk Numbers… India - World's 7th Largest Internet Market growing at 11.2% : Comscore There are 21 million people in India who are estimated to visit social media sites regularly which is 60.3% of the total active Indian Internet audience More than 90% of Indian online users belong to 18-45 age group which has high purchase power and high disposable income A typical Social media site visitor in India spends 110.4 minutes on the site and makes 10.4 visits per month to a social network The Social Media Websites in India are growing by almost 100% year after year
  • 3. So What? The answer is simple. The amount of growth Social Media Sites are experiencing is not to be seen anywhere Besides the growth, opportunities lie within the high profile target audience with the age group majorly consisting of the 18-45 age group Also on social networking sites, it is all about a Conversation (no intrusive marketing). Everything is an experience on this platform and it is a marketers job to make the experience wonderful
  • 4. Social Media Platforms Today we shall cover the following social media tools Twitter Facebook / Orkut Blogs Youtube Linkedin Slideshare
  • 5. Social Media Strategy The main aim will be a Two Way Interaction Relationship Presence + Performance on all the platforms Marketing the brand identity (personal or company) Viral marketing via interesting, relevant and well timed content More and more participation from the audience and high involvement by cross promoting on platforms
  • 6. Detailed Strategy On the basis of each Platform
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  • 8. Tools Tweet Retweet # HashTag Follow @ Replies Twitpic / Twitsnaps
  • 9. Best Practices Follow Relevant Audiences Use Retweet Effectively Converse more than you Convey Content Strategy – Vertical Focus Vs Horizontal Focus Marketing Strategy – Personal Opinions Vs Facts & figures
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  • 11. Tools Status Updates (Core Feature) FanPages Groups Events FanBox Apps
  • 12. Best Practices Comment – Like – Share – Others Updates Share Content Via Links Be Active On Other Fanpages BeFriend New People By Adding Value Participate In Group Discussions
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  • 14. Tools Linking SEO Trackback Comments
  • 15. Best Practices Blog Often (1 a day) - More Content = More Visibility Link generously Comment On Relevant Blogs Regularly Use Interactive Plugins (Retweet, Social Bookmarking & SEO Plugins)
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  • 17. Tools Annotation Linking To Other Videos Video Comments Titling and tags
  • 18. Best Practices Comment on Other Videos Annotation Can Better Your Videos & Add Value Channel / Series based videos work better Cross Promotion Is Key Linking Can Be Innovative
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  • 20. Tools Status Updates Invite / Add Company Page / groups QnA Apps
  • 21. Best Practices Add Invite & Manage Business Contacts Ask & Answer Questions Share Blog Feed Share Presentations Create Company Pages Add company Jobs Give & Ask Recommendations
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  • 23. Tools Slide Linking Titles Tags Favorite / Comment / Embed
  • 24. Best Practices Comment on Other Slides Make slides downloadable for more traction Favourite other slides Cross Promotion Is Key Linking Can Be Innovative
  • 25. THANK YOU Contact us – +91-22-65166429 +91-9820761167 Email – [email_address] Web – www.watconsult.com