Social Media Do's and Don'ts in times of crisis

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Corey Perlman, Social Media Speaker and Consultant

Description: The way we navigate the next 60-90 days will directly determine the speed at which we are able to come back from the COVID-19 crisis. This 60-minute Webinar will delver a list of specific action steps to build trust, credibility and thought-leadership with your local community. You’ll also be given a list of things to avoid that can damage your relationships and overall reputation. Key Audience Takeaways: - Best practices to serve, support and strengthen your online community - Perform a digital audit and fix critical issues that may be damaging your business - You Coronavirus Content plan (appropriate topics and frequency) - Using video to connect and create value - The five digital don’ts too many businesses are currently making

BEFORE WE BEGIN…
• Slides? Text Slides to 66866
• Or just toss me your biz card
• Negative comments?

DO CONNECT.
• Stay Active
• Keep us informed
• Add Value
• Show your face

DON’T TRY TO BE
EVERYWHERE
• Prioritize your platforms
• Do a social media audit
• Delete inactive profiles

Website Best Practices
•Critical Info Above the
Fold
•Mobile Responsive
•SEO Friendly
•Conversion focused

• Do the thumb-test
• Look for your ‘5-words’
• Can you click and call?
• Is it easy to schedule an appt?
• Is there a reason for me to give
you my contact info?
Take Action!

Social Media Do's and Don'ts in times of crisis

We don’t need to
motivate when
someone’s unhappy

Review Best Practices
•Always respond
•Try to solve issues
•Take it offline
•Create a process for
positive feedback

THE BEST WAY TO THANKS
US IS TO POST ABOUT US
BEST PRACTICE:

• Google Yourself.
• Website: what changes need to be
made? Do the thumb test!
• GMB - Claimed? Updated?
• Social Profiles - are any not being
updated? Hit the Delete key!
Take Action!
Audit Your Digital Profiles

DO MORE VIDEO
• Go Live and answer questions
• At home tips
• “Let’s make our next visit a good
one!”

Do Create Consistent,
Compelling Content.
• It’s not biz as usual
• Quality over quantity
• Value > Promotion
• Freemium vs. Premium

CREATE A CONTENT
CALENDAR
• Motivation Monday
• Testimonial Tuesday
• WTF Wednesday
• Thank You Thursday
• Fun Fact Friday

• Does your team have a content
calendar?
• What should your calendar
include?
• Is there a monthly meeting where
the calendar can be discussed?
• Commit to being involved.
Take Action!

DO ENGAGE
• Be Down with OPP
• Like, Comment, Share
• Write a testimonial
• 15 min a day

• Do Connect
• Don’t wind up on WTS.com
• Do a Digital Audit
• Do get more 4 and 5-star reviews
In Summary
• Don’t Autopost - find ways to serve
• Do more video
• Do engage
• Don’t misuse this time

Thank You!
• corey@impactsocialmedia.com
• Text SLIDES to 66866
• Who has the first question?

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This document provides guidance on creating effective interactive content for Instagram. It emphasizes using the right equipment like tripods and microphones. Content should be timed appropriately between 60 seconds and 4 minutes. Creators should find an authentic voice that educates, entertains, or encourages their audience. Motion through short video reels can engage viewers more than static photos. The document challenges readers to create a one-take reel for a competition using photos, video, music and captions that authentically represents them.

Nurturing Father's Powerpoint

Corey Perlman, Social Media Speaker and Consultant

This document outlines guidelines for Week 9 of a Nurturing Fathers training program on communication skills, including active listening and reflecting. The guidelines recommend listening openly without judgment, for both content and feelings, and empathizing by putting oneself in the other person's perspective. The document also includes sections on self-concept development, the table of contents for the full training, constructs assessed by the AAPI-2, and principles of discipline and encouragement for children.

Authentically Social - Presented by: Corey Perlman - NAFEM

Corey Perlman, Social Media Speaker and Consultant

The document outlines 6 principles for authentic social media engagement: 1. Focus social media efforts on a few key platforms like Facebook, Instagram, and LinkedIn rather than spreading efforts too thin. 2. Provide value to your audience through education, entertainment and encouragement rather than just promoting products. 3. Use interactive and visual content like videos, carousels and stories rather than just static images to engage audiences, particularly younger demographics. 4. Highlight customers, community members and team members to humanize your brand rather than being the sole focus. 5. Build trust and loyalty through community outreach, customer collaborations, supporting causes and emphasizing safety and sustainability. 6. Achie

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Social Media Do's and Don'ts in times of crisis

1. IG: CPerlman LI: Corey Perlman

2. BEFORE WE BEGIN… • Slides? Text Slides to 66866 • Or just toss me your biz card • Negative comments?

3. DO CONNECT. • Stay Active • Keep us informed • Add Value • Show your face

4. DON’T TRY TO BE EVERYWHERE • Prioritize your platforms • Do a social media audit • Delete inactive profiles

5. Don’t Wind Up on WebsitesThatSuck.com

6. Website Best Practices •Critical Info Above the Fold •Mobile Responsive •SEO Friendly •Conversion focused

7. • Do the thumb-test • Look for your ‘5-words’ • Can you click and call? • Is it easy to schedule an appt? • Is there a reason for me to give you my contact info? Take Action!

9. PRIORITIZE

10. We don’t need to motivate when someone’s unhappy

11. They’re super creative!

12. They can never be satisfied

13. Don’t get me started on Amazon reviews…

14. You can turn a critic into a champion.

15. Review Best Practices •Always respond •Try to solve issues •Take it offline •Create a process for positive feedback

16. THE BEST WAY TO THANKS US IS TO POST ABOUT US BEST PRACTICE:

17. • Google Yourself. • Website: what changes need to be made? Do the thumb test! • GMB - Claimed? Updated? • Social Profiles - are any not being updated? Hit the Delete key! Take Action! Audit Your Digital Profiles

18. DO MORE VIDEO • Go Live and answer questions • At home tips • “Let’s make our next visit a good one!”

20. Do Create Consistent, Compelling Content. • It’s not biz as usual • Quality over quantity • Value > Promotion • Freemium vs. Premium

21. CREATE A CONTENT CALENDAR • Motivation Monday • Testimonial Tuesday • WTF Wednesday • Thank You Thursday • Fun Fact Friday

22. • Does your team have a content calendar? • What should your calendar include? • Is there a monthly meeting where the calendar can be discussed? • Commit to being involved. Take Action!

23. DO ENGAGE • Be Down with OPP • Like, Comment, Share • Write a testimonial • 15 min a day

24. • Do Connect • Don’t wind up on WTS.com • Do a Digital Audit • Do get more 4 and 5-star reviews In Summary • Don’t Autopost - find ways to serve • Do more video • Do engage • Don’t misuse this time

25. Thank You! • corey@impactsocialmedia.com • Text SLIDES to 66866 • Who has the first question?

Social Media Do's and Don'ts in times of crisis

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