This document provides tips for improving Facebook posts and leveraging different Facebook features like photos, videos, and live streaming. It recommends writing brief posts for skimmers, experimenting with hashtags and publishing times. Paid posts are suggested for targeting specific audiences. Using high-quality photos and videos is emphasized as a way to boost engagement. Facebook Live is presented as a way to interact directly with followers. Content creation strategies include repurposing material across platforms and using free design tools. Reliable sources for finding shareable content are also listed.
Facebook Bootcamp - Facebook Content Strategy By Natalie AlaimoNatalie Alaimo
Natalie Alaimo presents a Facebook content strategy to help businesses get results from their Facebook page. She outlines four types of content: SeeMe content to attract an audience, BelieveMe content to establish expertise, EngageMe content to interact with followers, and PayMe content to convert followers into customers. Natalie recommends businesses brainstorm topics for each content type, create 12 initial Facebook posts, and schedule regular 2-3 daily posts to build their audience and sales pipeline through engaging content on Facebook.
WFA 2015 - Gotta Pay to Play: The New Face of FacebookSaffire
Facebook is reducing organic reach for business posts and pages, pushing businesses to advertise on the platform. The summary discusses Facebook advertising options like page post engagement ads, page likes ads, and event response ads. It provides tips for running contests and promotions on Facebook, such as setting goals and determining prize packages. Overall, the document advises optimizing posts and paying to advertise in order to maximize reach on Facebook.
Facebook Marketing 101 - How Do I Market My Business On Facebook?Virtual Desk Support
This document provides tips and strategies for using Facebook to promote art, products, and services. It discusses setting up a business page versus a personal profile, how to create engaging posts, and ways to turn connections into sales. Key recommendations include focusing on engagement over direct sales, using images and narratives in posts, and starting conversations with active followers to determine how your offerings can help them.
Social media, especially Facebook, can be an important tool for agriculture cooperatives to connect with customers and promote their business. Some key strategies for an effective Facebook page include regularly posting engaging content like questions, photos and videos to prevent the page from becoming stale. It's important to maintain a casual tone while using proper grammar and spelling. Fans should be encouraged to interact through comments and sharing content. While promotions can be shared, the primary focus should be on providing relevant information and building relationships rather than constant selling.
20 ways of using content to drive salesBoris Gefter
Tips tricks and best practice for using content to acquire customers and retain customers. This presentation is broken down into direct sales, lead capture and nurturing, it explore different types of content (like video and animated gifs) and also discusses how to attract referrals and up selling & cross-selling your customer base. There is a BONUS section for amplification and promotion of content.
Welcome to W3 Boom Magazine. Let us know your feedback on http://W3Boom.com
In This edition:
1) Let’s learn how to blog well
2) How to Effectively Make Money with Your Blog?
3) Effective Website Traffic Increasing Techniques: I-III
4) Empower Network; Honest Review
5) Who is behind WordPress and Associated Press Hacks?
This document provides instructions for mastering Facebook marketing in 10 days. It begins with watching and learning from other successful Facebook pages on day 1. On day 2, it discusses understanding Facebook best practices such as posting regularly, focusing on engagement, and making posts fun. Day 3 focuses on learning common Facebook terminology like page, like, friend, and news feed.
Blogging for Business - An introduction to playing in the BlogosphereKatie Laird
As more businesses begin seeing their clients and competition online, many companies are trying to wrap their brains around entering the Blogosphere. While Blogging is certainly not for all businesses and companies, this presentation takes a good look at how other organizations are jumping into the online conversation, ways to use Business Blogging and tips/tricks to make the Blogging life a little easier.
We’ll talk about the basics of being a “digital citizen”. With suggestions of posts that will engage you in sharing not only your personal comments and reflections. We will also cover how to leverage and use the SSJ-TOSF Facebook postings. This is about being a SSJ-TOSF Facebook Ambassador.
Since Fall of 2013,Facebook has reduced the reach of your Facebook posts down to a paltry 3% of your followers' news feeds. So how do you get your potential customers to find you? You advertise!
At the same time as Facebook reduced your reach, they introduced new types of ads and simplified placing them. You can spend as little as $1 a day to drastically increase your reach on one of your most important advertising platforms (and get a great bang for buck). Whether you're just tiptoeing into advertising or are looking to take your advertising to the next level, we'll cover methods & techniques to be successful. We'll also cover contesting and other posting strategies to get the most reach, and show you an easy new tool to make your ads and other posts look beautiful! You'll leave armed with the tools necessary for your ultimate Facebook Advertising success story!
TFEA 2015 - The Lasting Impression - Putting Your Best Foot Forward OnlineSaffire
This document provides tips and strategies for using social media and digital marketing to promote events. It discusses optimizing Facebook posts and paying for advertising. Twitter strategies like focusing on quality over quantity and using hashtags are covered. Other platforms discussed include Instagram, Snapchat, Pinterest, YouTube and using video in social media and emails. It emphasizes the importance of high quality imagery and provides tools for creating and collecting photos.
This document provides 7 tips for using video marketing on Facebook:
1. Leverage videos more effectively by including video URLs in Open Graph metadata to make story posts more engaging.
2. Experiment with posting outside normal business hours to reach more fans at different times.
3. Add more photos to posts to increase visibility and engagement over plain text or links.
4. Use sponsored posts to increase the reach of important content to more fans.
5. Involve fans in product decisions to increase ownership, purchases, and sharing.
6. Utilize Facebook's new scheduling tool to plan posts and ensure optimal delivery times.
7. Run contests on your page to engage existing fans and attract new ones.
EMS 2020 - Social Media Marketing: Understanding the Landscape, Benefits and ...Saffire
Cassie Dispenza presented on understanding the social media landscape and its benefits and challenges for marketing. She discussed how Facebook priorities have shifted to favor content from friends over brands, and recommended sharing fan content, using video and live video, and creating Facebook events to promote activities. She also provided tips on running effective Facebook ads and contests to engage audiences and drive actions like ticket sales.
Facebook can be an effective tool for businesses to interact with customers, promote their brand, and increase sales. Some key strategies include:
1. Define target customers and find them on Facebook through friends/family, current customers, and past customers.
2. Create engaging content like questions, tips, videos and pictures that provide value for customers rather than just selling. Educational content should make up about 60% of posts.
3. Measure engagement through Facebook Insights and set specific, quantified goals for metrics like page likes, reach, and website traffic to track success. Regularly post and interact with customers.
The document provides guidance for writers on setting up and optimizing a Facebook business page to promote their books. Key recommendations include choosing a page type that represents the writer or book, adding relevant photos and descriptions, engaging followers through posts, albums, events and questions, and regularly posting fresh content including images and videos to drive engagement. The document stresses the importance of fan count and exploring related pages to expand reach.
How To TRIPLE Your Facebook Page Engagement And Reach!Victoria Cavallo
In this FREE TRAINING you'll learn -
*How to breath LIFE into your Facebook Page!
*WHAT and WHEN to post!
*What's in it for me? WHY do you even WANT your fans to engage?!
*How to turn fans into leads and into paying customers/clients!
Blogging for Business - Sweet for all sizesKatie Laird
The document discusses how blogging can be beneficial for businesses. It provides examples of successful business blogs and outlines strategies for starting and maintaining an effective business blog, including establishing an online presence, building community, tracking analytics, and visualizing content. The key message is that blogging allows businesses to humanize their brand, engage customers, and potentially increase profits when done consistently and strategically.
This document provides tips and strategies for using Facebook advertising effectively. It discusses how Facebook changed its algorithm to reduce the reach of unpaid business posts to only 3% of followers. It recommends evaluating Facebook investment, optimizing posts for sharing, engaging fans elsewhere, and paying for advertising. Different types of Facebook ads are described like page post engagement, page likes, clicks to website, offer claims, and event responses. Targeting options and examples of each ad type are provided. Tips for contests and images to maximize engagement are also included.
This document provides tips and strategies for using Facebook advertising effectively. It discusses how Facebook has changed its algorithm to reduce organic reach, requiring businesses to "pay to play" through advertising. It then offers recommendations for different types of Facebook ads, including page post engagement ads, page likes ads, clicks to website ads, offer claims ads, and event responses ads. The document provides examples and discusses how to set objectives, define audiences, and optimize ad performance. It also covers using contests and images to drive engagement and shares on Facebook.
The document describes the proposed design of a school computer lab network. It includes:
1. The lab will have 100 computers for students and teachers, as well as software like MS Office, antivirus software, and Adobe Reader.
2. The network will use Cat5e cabling and include a Cisco 48-port switch to connect the computers. Wireless access will also be provided.
3. Servers will be included for DNS, DHCP, web, email, and file services to support the use of the lab.
Este documento describe las características de los animales. Los animales son seres pluricelulares heterótrofos que tienen órganos de los sentidos y pueden desplazarse. Se dividen en invertebrados, que carecen de esqueleto interno o columna vertebral, y vertebrados, que poseen esqueleto interno y columna vertebral. Tanto los invertebrados como los vertebrados realizan funciones vitales como la nutrición, la respiración y la relación con el medio.
Este documento presenta una guía didáctica para enseñar una unidad sobre animales a 22 estudiantes de quinto grado utilizando medios TIC. La guía explica que se utilizará un video, presentación de PowerPoint y programa Prezi para enseñar sobre invertebrados y vertebrados, mientras que el libro de texto se usará para explicar las funciones de nutrición y relación. La guía también describe las actividades que los estudiantes realizarán como visualizar materiales, responder preguntas, realizar ejercicios de refuerzo y una evalu
Facebook Live allows direct sellers to interact with viewers in real time. It is recommended to go live for at least 10 minutes to attract more viewers. When going live, choose whether it will be on a personal or business Facebook page. Prepare the content like an in-home party, covering announcements, tutorials, reviews. When ready to go live, choose a title, check internet connection, use a tripod or selfie stick, and speak clearly despite potential delays in comments. The step-by-step process involves accessing the camera and microphone on a mobile device and choosing privacy settings before going live. Tips include welcoming viewers by name, repeating important information, and following up after the live video.
Este documento analiza varios mitos sobre las Tecnologías de la Información y la Comunicación (TIC) aplicadas a la educación. Algunos de estos mitos son que las TIC permiten acceso ilimitado a información, que resuelven todos los problemas educativos, y que sustituyen a los profesores. Sin embargo, la realidad es que el acceso a las TIC y a la información depende de los recursos disponibles, las TIC solo ayudan pero no resuelven problemas por sí solas, y los profesores seguirán siendo necesarios a
Principios para la selección, utilización, diseño-producción y evaluación de ...enticconfio
Este documento presenta 11 principios para la selección de TIC en procesos de enseñanza y aprendizaje, como considerar los objetivos y características de los estudiantes, y 11 principios para su utilización didáctica, como usarlas como recursos didácticos de acuerdo a las estrategias pedagógicas y considerando el contexto y al estudiante como receptor activo. El documento enfatiza que los medios TIC no provocan cambios por sí solos y que su eficacia depende de la calidad didáctica de
Las tic en la sociedad de la información enticconfio
La sociedad de la información se caracteriza por estar dominada por las tecnologías de la información y la comunicación (TIC), las cuales afectan todos los sectores de la sociedad y aceleran el ritmo del cambio. La sociedad de la información requiere que las personas aprendan continuamente para poder manejar el exceso de información disponible y desarrollar nuevos tipos de inteligencia y trabajos basados en lo digital.
Los valores fundamentales para el éxito de un equipo de trabajo incluyen la actitud, el respeto, la confianza, la profesionalidad, la comunicación y el compromiso. Gestionar estos valores a través del diálogo y la reflexión entre los miembros del equipo es clave para establecer conceptos comunes y lograr los objetivos propuestos de manera efectiva.
Deltech Advantage-Features and BenefitsRev3andrew cooper
Deltech Corporation is a global supplier of monomers and polymers that was formed through a series of acquisitions between 1989-2008. It has manufacturing sites in the US, UK, Brazil, China, and sales offices in Brazil and China. The company produces a variety of monomers including vinyl toluene, para-methylstyrene, and tert-butylstyrene. These monomers are used to make polymers and resins for applications such as coatings, adhesives, composites, and functional polymers. Deltech has advantages of multi-scale production, raw material sourcing, global presence, custom capabilities, and customer support.
La sociedad de la información se caracteriza por (1) alcanzar todos los sectores de la sociedad, (2) girar en torno a las tecnologías de la información y la comunicación, y (3) experimentar una velocidad de cambio constante en todos los niveles debido a la rápida aparición y obsolescencia de nuevas ideas e información.
This document discusses the Kali Linux operating system. It provides an overview of Kali Linux, including that it contains over 600 penetration testing tools, is open source, and is based on Debian. It discusses the history of Kali Linux, noting it was created in 2013 as a replacement for BackTrack to address dependency issues. It also provides step-by-step instructions for installing Kali Linux in a VMware virtual machine. Finally, it outlines the directory structure of Kali Linux and describes some common Linux commands.
El documento habla sobre el pavo real. Explica que es una especie de ave galliforme conocida desde la antigüedad por el abanico de colores en la cola de los machos. A lo largo de la historia, el pavo real se ha representado en el arte por su plumaje llamativo. También eran símbolos de riqueza para emperadores y reyes. Existen diferentes tipos de pavos reales que varían en su coloración, como pavos azules, blancos o verdes.
This document provides strategies for authors to create social buzz using Facebook, Twitter, and LinkedIn. It discusses setting up professional profiles on each platform, how to optimize content for searchability, and tips for regular posting including engaging your audience and sharing others' content. Sample posts are also included to demonstrate best practices. The goal is to humanize the author, engage readers, drive traffic, and gain reviews and referrals through social media.
10 tips to increase engagement on your facebook pageAnju Gulla
Usually people are very much happy if they get likes for their Facebook page. Getting likes is very much essential for your social media marketing strategy, but engaging your fans is far more important.
You may have seen this metric on your Facebook business page named “People Talking about this”
This clearly states how much fans of your Facebook business page are really engaged with you.
So if your brand is being talked about by your fans it states that they are mentioning your brand, sharing, commenting and liking your brand.
10 tips to increase engagement on your facebook pageAnju Gulla
This document provides 10 tips to increase engagement on Facebook pages. It recommends using photos and videos as they attract more attention than text. It also suggests offering valuable information to readers that they will want to share, and posting at times when your target audience is online. The tips also include providing solutions to readers' problems, showing behind-the-scenes content to build trust, using emojis to engage users emotionally, and being consistent with regular posting times and formats. Maintaining engagement is more important for business pages than just accumulating likes.
Ever wanted to know a FEW BATTLE TESTED tricks to get insanely more Pinterest Re-shares, niche followers and build a targeted List?
Pinterest holds tremendous potential for internet marketers, home based business entrepreneurs, small businesses and brands to attract new customers. Here are 5 Effective Steps to Build an email List with Pinterest Fast, and turn the browsers to buyers!
In this Pinterest Tutorial, you'll learn 5 simple yet highly effective actions to get more of your content re-pinned on and get even more Pinterest followers.
Full Related Blog post: http://juleskalpauli.com/build-a-list-with-pinterest/
Following the recent Pinterest Changes! Using Pinterest can be a fun and simple way to build traffic for your offers, brand and blog.
Start creating a solid stream of Traffic via re-shares of your pins and build up an income by marketing on Pinterest with these 5 simple steps!
This document provides guidance on getting started with social media marketing for businesses. It recommends identifying your expertise, niche, and where your audience engages online. Content should be posted consistently across blogs, Facebook, and Twitter. Blogs are emphasized as the primary site due to ownership and support issues with Facebook and Twitter. Effective blog posts are 250-350 words with photos, keywords, and an informal tone. Content can be recycled, repurposed for different platforms, and promoted through a small network to increase visibility. Regular posting and engagement across platforms is key to success.
Medical Tourism in Croatia - Presentation for "Medical Care Beyond Borders" conference in Istanbul (10-11 February, 2011). Medical Tourism in Croatia and Social media marketing (case study).
Workbook Summary:
Introduction
Understanding Facebook Statistics and How the Facts Can Benefit Your Business
Pros and Cons of Using Facebook
Improve Your Chances of Success with a Plan
Mastering the Holy Grail of Marketing – Customer Engagement
Setting Up Your Profile and Business Page
Profiles
Facebook Page for Business
What you Need to Know about SEO on Facebook
Getting more Likes!
Contests
Apps
Building Interaction
Shareable Content
Video
Photos
Selling on Facebook
Analytics
Return on Investment
Conclusion
The document outlines a social media strategy for a cooperative (Co-op). It discusses using platforms like Facebook to reach new customers, educate them about the Co-op structure, and promote the Co-op brand. Specifically for Facebook, it recommends creating pages for the main Co-op and related organizations, using features like events and groups to engage customers, and providing tips on content best practices to build and maintain an engaged audience.
This slideshow explains why your company should be blogging, best times and days to blog, blog length, including images and videos into your blog, as well as popular topics to write about and how to increase your blog traffic.
21 Easy Ways To Build An Email List That Will SkyrocketHarsha MV
This document provides 21 tactics for building an email list of active subscribers. Some key tactics include: using powerful calls to action; showing social proof like expert endorsements; creating and giving away free tools and content like templates and eBooks; hosting webinars and maximizing recordings; experimenting with welcome gifts and exit intent popups; and measuring effectiveness using tools like KISSmetrics and Google Analytics. The goal is to continually provide value to readers so they become paying customers.
This document outlines 20 steps for growing a business online, beginning with establishing basic business elements like a name and mission. It then provides guidance on branding, creating a website and blog, using social media platforms like Facebook, Twitter, and LinkedIn, and setting up email marketing and shopping cart capabilities. Finally, it discusses hosting free and paid online events to promote products and services, creating products from events, and evaluating results to improve future efforts. The overall goal is to establish an online presence and community through content creation and engagement.
Blogging for nonprofits - Top 10 checklist4Good.org
The document provides a 10-point checklist for non-profit blogging. It recommends having a primary target audience and developing a 3-month editorial calendar covering topics of interest. Posts should be 1 per week, 500-700 words with graphics, and encourage reader engagement. Content can be shared on social media and newsletters to maximize its usefulness. The goal is to build bonds with existing fans and create new ones through consistent, high-quality blogging.
Blogging For Business With Social Networks 2010 EditionSocial Jack
This is a NEW Class for Spring 2010!
www.ForwardProgress.NET
This NEW Complimentary Webinar will provide an educational overview on the lowest most cost-effective method of lead generation on the internet today - Social Networks. This particular course will focus on how people are generating more leads by BLOGGING in conjunction with their Social Networks.
While blogging has been around for a while, there are new techniques for lead generation. We focus on LinkedIn, Twitter, and Facebook in this series being used with WordPress.
Stop dabbling and let us show you how the pros are doing this!
Learn How To:
-Understand Blogs
-Distinguish the types of Blogs
-How to start a Blog
-How to get started
-How to leverage your network
In less than one hour we will show you how to generate more business from Blogs and Social Networks and why they work.
The document discusses strategies for using social media, particularly Facebook, to promote a business called VHB. It provides tips on engaging audiences through posts, questions, comments, links, photos and videos. It also addresses determining goals, voice, content quality and regular posting times. Competitor analysis and establishing a clear purpose for the Facebook page are emphasized.
The document outlines 10 steps to creating an effective content marketing strategy: 1) Identify goals, 2) Identify target audience, 3) Create a buyer's journey map, 4) Develop content topics, 5) Develop content, 6) Share content, 7) Promote content, 8) Repurpose content, 9) Analyze results, and 10) Enjoy the benefits of increased sales, brand awareness, and trust from customers. It provides examples and tips for each step, such as developing content for the awareness, consideration, and decision stages of the buyer's journey, and using social media ads to promote content. The goal of the strategy is to educate and value customers to build trust and increase business outcomes.
Blogging for Leads - Using WordPress with Facebook and LinkedIn 2011Social Jack
This is a NEW Class for 2011 - to find out how to write one Blog and have it appear in front of thousands in a single click!
This NEW Complimentary Webinar will provide an educational overview on the lowest most cost-effective method of lead generation on the internet today - Social Networks. This particular course will focus on how people are generating more leads by BLOGGING in conjunction with their Social Networks.
While blogging has been around for a while, there are new techniques for lead generation. We focus on LinkedIn, Twitter, and Facebook in this series being used with WordPress.
Stop dabbling and let us show you how the pros are doing this!
Learn How To:
-Understand Blogs
-Distinguish the types of Blogs
-How to start a Blog
-How to get started
-How to leverage your network
In less than one hour we will show you how to generate more business from Blogs and Social Networks and why they work.
Blogs as a powerful content marketing strategy. Introduces the content marketing revolution and how to use Blogs properly to adapt to the changing buyer behaviour of online visitors.
5 Steps Guide to Building a Customer Centric CompanyCustomericare
Many companies claim to be customer centric nowadays but very few really are. Here's a simple guide to help you be one of the few truly customer-centric companies out there.
Bonus: checklists to download, print and share (no email needed, just grab them in the slides)
This document provides tips for using Facebook effectively for business purposes. It discusses establishing a Facebook page for branding and marketing, creating valuable content through visuals and thought leadership, and tools for making infographics and images. It also covers how to increase reach as organic reach declines, such as being selective about posts, educating fans, using video and live video, and focusing on owned assets like a business website. The document aims to help businesses understand the benefits of Facebook and provide practical strategies for social media marketing.
Instagram and pinterest for business in hancock oct 2015Chris Halvorson
Christine Halvorson provides training on using social media strategically for businesses. This document outlines tips and best practices for using Pinterest and Instagram for business purposes. The key points covered include how to set up business accounts, create high quality visual content, engage with other users, drive traffic back to websites, and measure engagement. Advanced strategies like creating landing pages and contests to promote on Pinterest are also mentioned.
Blogging For Business Word Press with LinkedIN, Twitter and FacebookSocial Jack
This is a new Course for Fall 2009!
This NEW Complimentary Online Workshop will provide an educational overview on the lowest cost-most effective method of lead generation on the internet today. Social Networks - this particular Course will focus on how people are generating leads by Blogging in conjuntion with their Social Networks.
While this not new - there are new techniques for lead generation. We focus on Linked In - Twitter - and Facebook in this Series being used with WordPress.
Stop dabbling and let us show you how the pros are doing this!
Learn How To:
-Understand Blogs
-Know about the different types of Blogs
-How to start a Blog
-How to jump in
-How to jump out
-How to convert to an internal lead!
Don't miss this new class where we show you all the secrets!
In less than one hour we will show you how to generate more business from Blogs and Social Networks and why they work.
3. Taking your Facebook game to the next level
What we’ll cover:
Build a better Facebook post
Determine when to use Paid versus Organic
Why photos and video are QUEEN
How to leverage Facebook Live
5. 5 tips to improve your Facebook posts
1. Consider creating a roadmap
Cover a variety of topics that will spark interest in your audience
Throw some ideas out, what resonates with YOU?
Next, create a content calendar, build in time to create or source images
Schedule, schedule, schedule!
Start with a weekly calendar to allow yourself the flexibility to stay current
6. 5 tips to improve your Facebook posts
2. Write for ‘Skim Readers’
Can you read it in 8 seconds or less?
The first 3 - 4 words are CRUCIAL
Think in headlines
Include buzzwords
7. 5 tips to improve your Facebook posts
3. Consider hashtags wisely
Leverage trending topics and Celadon Road campaigns
i.e. #MotivationMonday, #TestimonialTuesday, #WhyICeladonRoad
Don’t overdo it!
Test your audience; do posts with #hashtags perform better or worse?
8. 5 tips to improve your Facebook posts
4. Customize your post
You can customize these 3 things:
Main image
Post title
Post description
Posts are searchable, so add those keywords!
Make it relevant, but also keep it accurate
9. 5 tips to improve your Facebook posts
5. Experiment with publishing times
Experts say:
The best days to post on Facebook are Thursday and Friday
The worst days to post on Facebook are Monday through Wednesday
Do you want more shares or clicks?
For more shares, it’s recommended to post around 1:00 pm
For more clicks, it’s recommended to post around 3:00 pm or after
11. Keeping your audience engaged, organically
Establish your unique selling proposition
What value are you providing for your fans?
Why should they keep coming back to your page?
Why should they click on your posts?
Why should they share your content?
What do you do that your competitors can’t compete with?
Leverage and showcase that!
12. Keeping your audience engaged, organically
Content, competition and surveys
Content matters, people want:
To be moved emotionally
To be educated; teach them something new
To feel connected; show them you do more than just
sell Celadon Road
Giveaways spark engagement
i.e. Check out the results from our #SpringCleaning
contest!
13. Keeping your audience engaged, organically
Interact with your fans
Your job is to establish a community
Respond to all queries and complaints in a timely and polite manner
Address any concerns that your fans have about your product and/or service
Let your personality shine through your responses
Signing off with “Xo” is a fun one I’ve picked up!
14. The power of paid
There’s a heck of alotta noise out there
Organic posts only get shown to your fans, unless shared
Paid posts allow you to target people you want to reach
You can target by:
Demographic
Location
Interest
15. The power of paid
To boost or not to boost? 4 things to consider...
1. Do you have a strategic goal?
Are you looking for simple brand awareness? Or do you want more, like to boost web traffic?
2. They key lies within who you are targeting
It’s easy to boost, selecting your audience is the tough part! Don’t target too narrowly, but don’t
leave it too broad either.
3. Find the best time
Defer back to the “recommended times”
16. The power of paid
Understand all of your options
Are you looking to increase post reach and engagement?
Then stick with Boosted Posts
Do you want to acquire more fans?
Try the “Promote Your Page” option
Hoping to increase traffic to your personal Celadon Road business site?
Utilize the larger image, additional text and “Learn More” options
19. Why photos & videos make a difference
If you don’t know, now ya know...
Researchers found that colored visuals increased a person’s willingness to read
content by a whopping 80%
Content with relevant images gets 94% more views than content without
Shoppers who view video are 1.81x more likely to purchase than non-viewers
Using the word “video” in an email subject line boosts open rates by 19%
Infographics are liked and shared 3x more than other content
20. Why photos & videos make a difference
Key takeaways
The quality matters, it really really matters
Facebook’s new Timeline places BIGGER emphasis on photos and video
The auto-play feature allows you to capture a viewer’s attention instantly
Consider the “Pinterest Effect”
Keep in mind, images also affect search
22. Leveraging Facebook Live to grow your biz
A refresher: What is Facebook Live?
The “best way” to interact with viewers in real time, allows you to:
Field a prospect’s burning questions
Hear what's on their mind
Review their Live Reactions to gauge how your broadcast is going
Instant connectivity
Followers will get a notification when you “Go Live”
Facebook recommends you stay live for at least 10 minutes to get more viewers, but you can
23. Leveraging Facebook Live to grow your biz
Location, location...
Decide where you want to “go live” from
On your personal Facebook profile
On your Celadon Road Facebook Business Page
In a group
In an event
Keep in mind that if you choose to do your party on your Facebook Business
Page, you will be able to edit the video, download, and share it as well as view
24. Leveraging Facebook Live to grow your biz
The content matters
Treat it like the presentation portion of an in-home party
Or use it for special announcements, like:
New customer and hostess specials
Step-by-step tutorials for how to use XYZ product
Personal testimonials and product reviews
To live stream yourself at a trade show, craft show or other vendor event
25. Leveraging Facebook Live to grow your biz
Ready to “Go Live”?
1. Choose a great title
It shows up in the Newsfeed, make it compelling so folks want to join!
2. Make sure you have good internet signal
WiFi is preferred so that your video runs smoothly
3. Use a tripod or selfie stick
4. Speak slowly and clearly
26. Leveraging Facebook Live to grow your biz
Tips for putting on an A+ performance
Welcome people by name as they arrive
Repeat your website URL, ordering instructions, and incentives several times
Be prepared for possible problems and handle them calmly and effectively
FOLLOW UP!
Keep in touch with everyone who came, ordered, or just “hung out” for a little while
Do not Friend Request everyone who joined, but certainly invite them to connect with you
28. Creating, repurposing & sharing content
What we’ll cover:
How to slice n’ dice to create multiple posts
The best FREE tools in the game
Where to go for trustworthy content
30. Get the biggest bang from your content
What is content origami?
Well...I sorta made it up 😉
The general premise is to think strategically about how you
Create
Repurpose
Deliver your content
Create a formula that works for you
31. Get the biggest bang from your content
Think of it as spider’s web
Ask yourself:
How can I slice up one piece of content to use multiple times?
Can my content be used on more than one platform?
Are there many pieces to this content that can be spun off and used on their own?
Let’s give it a try...
32. Get the biggest bang from your content
Grill Cleaning
Flyer
There are 4
separate products
featured, each could
be its own post
Example: Cleaner
Concentrate Spotlight
Now do the
same with the
other 3 products
What about other
platforms?
Create different visuals
with less text for
Instagram
Pin product images to
Pinterest; create a summer
cleaning or BBQ board
34. From stock photos to design
I get it, creating captivating posts can be hard!
Here are some sites to help you with FREE stock photos:
Pexels: https://www.pexels.com/ - one of my personal faves
Unsplash: https://unsplash.com/ - super duper high-resolution too!
Negative Space: http://negativespace.co/ - 20 new photos a week
Life of Pix: http://www.lifeofpix.com/ - “made with love”
picjumbo: https://picjumbo.com/ - really awesome lifestyle shots
35. From stock photos to design
Cool, I have images...now how do I design?
Create visually stunning posts with these guys:
Canva: https://www.canva.com/ - total package, LOVE LOVE LOVE!
HubSpot’s FREE Infographic Templates: http://offers.hubspot.com/how-to-create-infographics-
in-powerpoint?_ga=1.65521006.1944680193.1468526594 - just give your email, and they are
yours!
PicMonkey: https://www.picmonkey.com/ - awesome for photo editing
Infogr.am: https://infogr.am/ - free to create online charts, graphics
37. No need to recreate the wheel - find & share
Sourcing your content ahead of time
Build a list of sites you trust
Start with green media
Layer on beauty bloggers and beauty magazines
Look for healthy living influencers
And anything else that speaks to YOU, remember you are the brand too!
Criteria that should matter to you:
Do they share and post quality content regularly?
38. No need to recreate the wheel - find & share
My favorite sites, Part I
Green media
Mind Body Green: http://www.mindbodygreen.com/ (@MindBodyGreen)
HuffPost Green: http://www.huffingtonpost.com/green/ (@HuffPostGreen)
Yahoo! Green: http://www.green.yahoo.com/ (@YahooGreen)
Green Homesteading: http://greenhomesteading.com/ (@GreenHomestead)
The Green Divas: http://thegreendivas.com/ (@TheGreenDivas)
Tree Hugger: http://www.treehugger.com/ (@TreeHugger)
39. No need to recreate the wheel - find & share
My favorite sites, Part II
Beauty media
The Skinny Confidential: https://www.theskinnyconfidential.com/ (@LaurynEvarts)
Amy Goodman: http://amyegoodman.com/ (@AmyEGoodman)
Edible Facial, Sarita Coren: https://ediblefacial.com/ (@SaritaCoren)
Organic Beauty Blogger: http://www.organicbeautyblogger.com/ (@OrganicBeautyBlogger)
Green Beauty Team, Kristen Arnett: http://greenbeautyteam.com/ (@GreenBeautyTeam)
Glamorganic Goddess: http://glamorganicgoddess.com/
40. No need to recreate the wheel - find & share
My favorite sites, Part III
Healthy living influencers
Get Green, Be Well: http://www.getgreenbewell.com/ (@GetGreenBeWell)
Easy Green Mom: http://www.easygreenmom.com/ (@EasyGreenMom)
Living Pretty Naturally: http://livingprettynaturally.com/ (@LivingPrettyNat)
What’s That Smell, Kimberly Grabinski: http://theysmell.com/ (@WhatsThatSmell)
Spit That Out, Paige Wolf: http://www.spitthatoutthebook.com/ (@PaigeWolf)
41. No need to recreate the wheel - find & share
Important reminders
Don’t forget you have internal resources too!
Share content from Celadon Road!
Leverage marGo and its wealth of materials
Tap each other when you need help or inspiration