More Related Content
What's hot
What's hot (17)
Similar to Smm & smo activity plan 2012
Similar to Smm & smo activity plan 2012 (20)
More from docshare
More from docshare (11)
Recently uploaded
Recently uploaded (20)
Smm & smo activity plan 2012
- 2. Our Services
- 3. Social Media Audit • Researching Your Social Media Presence • Analyzing Your Social Media Opportunities & Threats • Recommending the Ideal Social Media Strategy • Execution Plan Social Media Monitoring • Identifying Conversations • Segregating Conversations • Analyzing Conversations • Insight & Recommendation Report
- 4. Social Media Management • Strategic Presence Creation on Social Media • Presence Promotion & Response Management • Analyzing Opportunities for Social Media Outreach • Execution of Social Media Outreach Online Reputation Management • Researching & Analyzing current Online Reputation • Defining a Reputation Score • Recommending Steps to Improve Reputation Score • Execution of Recommendations
- 5. Social Media Campaign • Creation of Campaign Thought • Illustration of Campaign Execution - tools, apps and prospective conversation strategy • Deliverables (ROI) via Campaign Execution Social Media Releases • Identification of Online PR Objectives • Analysis of PR Opportunities • Strategy Layout & Activation of Blogger & Influencer Outreach
- 6. SOCIAL MEDIA STRATEGY With a well-designed social media strategy, you can leverage conversations to advance your business. Without such a strategy, you run the risk of falling behind. The benefits of social media campaigns are extensive —from increasing customer satisfaction, to keeping tabs on the competition, to marketing your latest products. Why not take Advantage ?
- 7. Facebook Creating Profile Creating Page Content Development Buzz Creation Integrating Page with Other Social Media Channels Post Updates with links to the Desired Landing Page Joining Groups & Pages Adding Members Starting Discussions Sharing Links Create Facebook “Like” button & Badge, to place it in the website & blogs Run Contests, Promotional Campaigns, Polls.. Video Sharing via YouTube Tab (For Viral Campaigns) Photo Sharing via Page / Flickr App / Similar Apps Document Sharing (PDF, PPT, Whitepapers, Brochures, Notes… ) Customized Contact Form / Registration Form Promote Blog / Feed Adding Custom Tabs Tagging Usage Of Various External Interactive Apps
- 8. LinkedIn Creating Profile Creating Company Page Integrating Profile with Other Social Media Channels Add Connections Join Groups Targeting & Networking with the Influencers Starting Discussions in Groups Active participation in relevant Q&A's Publish Press Releases Create Polls Launch & Promote Events Submit Feeds Share Presentations Integrate Blogs to the profile Share Links
- 9. Twitter Creating Twitter handle Post Tweets with Site link(content form the site) Following Key influencers Use hash tags for Keywords Tweeting based on trends Retweet influential tweets Post neutral updates frequently Influence Mentions Create a Twitter Badge & place it on the Site & Blogs Increase the followers base constantly Network & Engage the Followers
- 10. Google+ Creating Profile Creating Page Content Development Buzz Creation Integrating Page with Other Social Media Channels Post Updates with links to the Desired Landing Page Joining Pages Adding Influencers to Our Circles Starting Discussions Sharing Links Video Sharing Photo Sharing Document Sharing (PDF, PPT, Whitepapers, Brochures, Notes… ) Tagging
- 11. Pinterest Creating Profile Creating Boards Content Development Buzz Creation Integrating Profile with Other Social Media Channels/ Blogs Add Pins Influence Repins Photo Sharing with Links Sync Infographics Follow Influencers Follow Relevant Boards
- 12. Blogs Follow key Blogs Comment on Blogs with the Link Network with Influential Bloggers Q& A's Post Questions and Answers on Q&A sites like Answer bag, Quora, Yahoo answers with links, to drive traffic, increase back links, create more visibility & enhance online reputation.
- 13. Digital PR Monitor and evaluate relevant online media conversations Engage with key influencers in the blogosphere Develop corporate blogs, social network sites and multimedia tools Plan and develop content for corporate websites Optimize communications for effective distribution in the digital space
- 14. Social Bookmarking Bookmarking Links from the Site Adding keywords Using top SBM sites for quality backlinks: Mixx, Jumptags, Digg, Reddit, Stumbleupon, Delicious.. Document Sharing Sharing Presentations through Slideshare, Scribd, Docstoc Publishing White Papers & Articles in Scribd & Docstoc
- 15. 12 - Month Social Media Marketing Plan
- 16. 12 - Month Social Media Marketing Timeline Months 1-3 : Brand Presence Create Profiles Implement Brand Image Announce Presence Traffic Sources Referring Sites Search Engines Projected Traffic 12.5% Increase Twitter/Facebook/LinkedIn Followers 100 - 2000 Followers Costing $2,000
- 17. 12 - Month Social Media Marketing Timeline Months 3-6 : Brand/Customer Engagement Increase Follower Base Monitor Brand, Industry, Niche Reply to Customers and Prospects Traffic Sources Referring Sites Search Engines Projected Traffic 25 - 30% Increase Twitter/Facebook/LinkedIn Followers 1000 - 3000 Followers Costing $3,000
- 18. 12 - Month Social Media Marketing Timeline Months 6-12 : ROI Focus Special Offers for Fans, Members, Followers.. Convert Fans, Members, Followers to Email Subscribers Revenue Based Campaigns Lead Generation Traffic Sources Referring Sites Search Engines Projected Traffic 50 - 60% Increase Twitter/Facebook/LinkedIn Followers > 6000 Followers Costing $5,000