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Service Marketing Power point Slide presentation
- 1. WELCOME TO MY PRESENTATION {Course : Advertising} #Topic: (Service Marketing with example different types of service firms)
- 2. Service Marketing • Definition: • Services marketing is a specialized branch of marketing. Service marketing emerged as a separate field of study in the early 1980s, following the recognition that the unique characteristics of services required different strategies compared with the marketing of physical goods.
- 3. Service Marketing……. Services marketing typically refers to both business to consumer (B2C) and business-to-business (B2B) services, and includes marketing of services such as telecommunications services, financial services, all types of hospitality, tourism leisure and entertainment services, car rental services, health care services and professional services and trade services.
- 4. Services: Unique characteristics Throughout the 1980s and 1990s, the so- called unique characteristics of services dominated much of the literature. details in next slide......
- 5. The four most commonly cited characteristics of services are: • Intangibility – services lack physical form; they do not interact with any our senses in a conventional way, they cannot be touched or held. • Inseparability – production and consumption cannot be separated (compared with goods where production and consumption are entirely discrete processes) • Perish ability – service performances are ephemeral; unlike physical goods, services cannot be stored or inventoried. • Variability (also known as heterogeneity) – services involve processes delivered by service personnel and subject to human variation, customers often seek highly customized solutions, services are inherently variable in quality and substance.
- 6. Service Marketing with example • When you study services marketing at University, you will learn that there are some unique challenges that service firms and industries face. • That is why the services marketing mix has been extended from 4 P’s to the 7 P’s. • A good way to start your understanding of services marketing is to get a good sense of what type of firms and industries are classified as service firms……….
- 8. SERVICE FIRM EXAMPLES ****following is a list of examples of service firms and industries: • Education sector • Childcare services • Accommodation services • Associated travel services • All forms of transport services • Personal services • Fitness centers
- 9. • Retailers are another example of a service firm • Wholesalers and logistics • Restaurants and take-away food • Banking services • Telecommunication Home service providers • Trades people • Hire services • All types of professional services, including legal, accounting and consulting • Medical services • Other professionals And websites are also an example of a service firm
- 10. That is ALL Presentation prepared by: Name : Md. Tan E Mul Adnan Tanim Id no: 1423184 Semester: 8th Dept: Marketing Course Name: Advertising Faculty of Business Administration.