This document from a career development centre provides information about self-discovery, personality profiles, and personal branding. It includes sections on identifying one's strengths, weaknesses, opportunities, threats, and purpose. Users are encouraged to develop their personal brand through understanding their goals, values, passions and motivations. The document outlines 5 questions, 5 rules, and 5 steps to building an effective personal brand, and suggests using tools like websites, blogs, social networks, and events to develop one's brand and connect with others.
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5. Career Development Centre
OPEN
Self
Unknown
Unknown
Others
Known
Known
DARK
HIDDEN
BLIND
OPEN
Larger Blind area
Distrust in others’ competence
Rigid opinions
Fear of failure
Larger Dark area
Indifferent behaviour
Low risk taking
Withdrawn
Non-communicative
No importance to interpersonal
relations
Larger Hidden area
Distrust
Masking to maintain personal
image
Fear of exposure of own
inadequacies
Indifferent behaviour
Larger Open area
Sensitive to needs of self and also
that of others
High degree of mutual trust and
respect
Objective and meaningful relations
Open and authentic
9. Career Development Centre
Strengths
• What do we do best?
• What unique knowledge, talent, or resources do we have?
• What advantages do we have?
• What do other people say we do well?
• What resources do we have available?
• What is our greatest achievement?
10. Career Development Centre
Weaknesses
• What could we improve?
• What knowledge, talent, skills and/or resources are we lacking?
• What disadvantages do we have?
• What do other people say we don’t do well?
• What were our biggest difficulties in accomplishing our own
difficulties?
11. Career Development Centre
Opportunities
• How can we turn our strengths into opportunities?
• How can we turn our weaknesses into opportunities?
• What could we do today that isn’t being done?
• How is our field changing? How can we take advantage of those
changes?
12. Career Development Centre
Threats
• What obstacles do we face?
• Could any of our weaknesses prevent us from meeting our
goals?
• What might cause us problems in the future? How?
• Are there any standards, policies, and/or legislation
changing that might negatively impact us?
• Are there changes in our field or in technology that could
threaten our success?
14. Career Development Centre
Love to do
Will be paid
World needs
Good at PURPOSE
Delight &
fullness but
no wealth
Excitement and
complacency, but
sense of uncertainty
Satisfaction, but
feeling of
uselessness
Comfortable,
but feeling of
emptiness
20. Career Development Centre
DRIVER
Dominance
• Bottom line organizer
• Places value on time
• Challenges status quo
• Innovative
• Oversteps authority
• Attempts too much at once
• Argumentative attitude
• Dislikes routine
22. Career Development Centre
INFLUENCER
• Creative problem solver
• Great encourager
• Motivates others to achieve
• Positive sense of humor
• Negotiates conflicts
• Peacemaker.
• More concerned with popularity than
tangible results
• Inattentive to detail
• Overuses gestures and facial
expressions
• Tends to listen only when it is
convenient.
23. Career Development Centre
STEADY
Good listener
Team player
Possessive
Steady
Predictable
Understanding
Friendly
Cooperates with others within existing
circumstances to carry out a task
24. Career Development Centre
STEADY
• Reliable and dependable
• Loyal team worker
• Compliant towards authority
• Good listener, patient and
empathetic
• Good at reconciling conflicts.
• Resists change
• Takes a long time to adjust to change
• Holds a grudge
• Sensitive to criticism
• Difficulty establishing priorities.
25. Career Development Centre
COMPLIANCE
Conscientiousness
Works conscientiously within existing
circumstances to ensure quality and accuracy
• Accurate
• Analytical
• Conscientious
• Careful
• Fact-finder
• Precise
• High standards
• Systematic
26. Career Development Centre
COMPLIANCE
Conscientiousness
•Perspective: “the anchor of reality”
•Conscientious and even-tempered
•Thorough in all activities
•Defines situation
•Gathers, criticizes and tests information.
•Needs clear-cut boundaries for actions/relationships
•Bound by procedures and methods
•Gets bogged down in details
•Prefers not to verbalize feelings
•Will give in rather than argue.
32. Career Development Centre
NONE OF THESE ORGANIZATIONS
TREAT THIER BRAND AS AN
AFTERTHOUGHT, RATHER IT SERVES
AS THEIR KEY DIFFERENTIATOR
BUT THOSE ARE CONSUMER BRANDS NOT
PEOPLE
33. Career Development Centre
Personal brands allow individuals to differentiate themselves by
consistently articulating and leveraging their unique value
proposition
34. Career Development Centre
We are all
brands
Ifyou’renotbrandingyourself,
youcanbeassuredthatothersaredoingitforyou
43. Career Development Centre
5 Questions
Question #1 : What are your goals?
Question #2 : What do you value?
Question #3 : What are you passionate about?
Question #4 : What motivates you?
Question #5 : What makes you remarkable?
44. Career Development Centre
5 Rules
Rule #1 : Be Diligent
Rule #2 : Be Consistent
Rule #3 : Be Relevant
Rule #4 : Be Interesting
Rule #5 : Be Yourself
45. Career Development Centre
5 Steps
Building lasting, effective personal brands takes time and
there is no one-size-fits-all process.
Step #1 : Take Inventory
Step #2 : Develop a (Brand) Plan
Step #3 : Craft Your Identity
Step #4 : Choose the Right Tools & Channels
Step #5 : Measure & Repeat
46. Career Development Centre
Tools & Channels
Tools & Channels:
You have to use them to understand them
• Web sites
• Blogs / micro-blogs
• Podcasts
• Social networks (Facebook, Ning, Linked-In,
Twitter)
• Events (create your own or hijack one)
• Off-line & alternate publishing
Don’t Forget to:
• Make yourself findable (SEO, social networks,
etc.)
• Connect everything
• Cultivate relationships w/ the press, peers,
competitors, etc.
• Donate your expertise to a cause
• Develop a visible platform
• Start & join conversations