This document discusses principles for effective public relations in today's digital media landscape. It emphasizes that PR is about engagement and changing behavior, not just amplification. Each PR program must link to clear business objectives. PR ideas and tactics should create media-agnostic ideas that can be shared across channels to drive success. Strong PR uses insights to create compelling stories that translate into engaging visual content. It advocates for amplifying stories through earned, owned, social and paid media using transmedia storytelling. Influencers and search optimization are also important to reach audiences. Effective PR requires around-the-clock engagement on social media.
The document outlines 8 provocations about the future of marketing and social brands:
1. Social equity will drive brand value as brands focus on inspiring favorable conversations.
2. Communities will have more value than platforms as people's choices are driven by social benefits not technology.
3. All marketing must add value through meaningful engagements instead of interruptions.
4. Mobile devices are already the most important technology and strategies must focus on mobile.
5. Brands will use recurring themes or "leitmotifs" instead of singular big ideas to tell their story over time.
6. Brands will practice active listening on social media to gain insights instead of just tracking mentions.
7. Experiences
The document discusses buzz marketing, also known as word-of-mouth marketing. It notes that buzz marketing relies on positive conversations between customers, employees, and investors to promote brands in an organic way. While difficult to control, buzz marketing can be an effective way to increase brand awareness, build relationships with customers, and influence purchase decisions through social media platforms. The document also provides examples of companies that have successfully utilized buzz marketing strategies.
Buzz marketing aims to generate publicity and excitement through surprising events rather than traditional advertising. It uses unconventional activities to engage customers and create buzz and discussions about a product. Key aspects are identifying the target customer, having a unique product quality, building reputation, and creating buzz through multi-channel communications integrating mail, SMS, and web to reach audiences. The goal is for customers to talk about the product and experience.
Welcome to the next edition of our Snapshot Report prepared in close cooperation with the LHBS Inspiration-Hub.
In this report, we would like to share best practices and inspirational cases regarding influencer marketing looked upon from three perspectives:
- Visual Storytelling - where we will explore cases of how brands are effectively using or collaborating with influencers across different social media channels and web initiatives to create appealing visual content and stories
- Video Content - where we focus on presenting inspirational cases for short and longer video content or even web series
- Events - here you will be able to find some examples of events created by brands and bloggers or by brands for bloggers
Take a look at our Snapshot, and a few implications for brands that we included at the very end. In case you need more inspiration, get in touch with us!
This is a presentation my daughter did for a DECA conference in January 2019. DECA is a High School club for students interested in business, marketing and entrepreneurship.
Social Media - Making Friends & Influencing People Simon Kemp
This document provides guidance on engagement marketing using social media. It discusses how social media has over 1 billion users worldwide and is a powerful tool. However, social media should be seen as adding to existing ways of interacting with people, not replacing other methods. The key is to focus on starting conversations, not campaigns, and using content to inspire discussions that deliver real value. Brands must listen to their audiences before communicating and be prepared to adapt based on feedback.
Amplifying Storytelling in your Marketing PlanCarole Lamarque
The luxury goods industry is shifting focus from which markets drive growth to which channels drive growth. The luxury industry is one of the most competitive in the world, and social media is the newest battleground to develop loyalty and brand heritage, as well as to reach new segments of potential customers. In today’s complex digital world, there is an increasing number of different ways to reach customers. It makes it difficult for marketers to stay on top of this evolution and to ensure the right mediums are leveraged in function of the business and marketing objectives. Multiple clients have already given Duval Union Consulting their trust for managing their marketing projects, from strategy to implementation.
Presentation for BUPRSSA's 2015 PR Advanced Conference: Breaking Boundaries breakout session, Content Creation and Viral Marketing.
This presentation shows how content goes from the mind of a creative to its various platforms and gives some best practices in getting content to go viral.
What does it take to succeed in 2014? Not to scare you, but this year's gonna be a doozy. From tiny consumer attention spans (they're down to 8 seconds now) to social media overload, social marketers have a tough year ahead.
Luckily, there's hope! Our free Survival Guide is your roadmap to the biggest obstacles facing social marketers this year. You’ll learn:
- The eight major obstacles facing social marketers in 2014
- Why each obstacle is really an opportunity in disguise
- 47 (count ‘em – 47!) actionable steps you can take right now
The integrated communication campaign aims to strengthen Tim Tam's brand image and message of happiness. It will engage female consumers aged 20-30 through multiple activities to drive product trial and sales. The campaign includes an online game to find happiness, sampling events, a pop-up store offering Tim Tam treats, in-store activations, and a contest for consumers to share their happiness moments. Winners will receive experience-based prizes such as a slumber party or trip to spread the message that "happiness happens with Tim Tam."
This document discusses buzz marketing and word-of-mouth (WOM) promotion. It defines buzz marketing as creating talk around a product, service, brand or company by having influential consumers try and discuss their experiences. It identifies different types of people who spread buzz, from innovators to the general public. The document also outlines steps to launch a WOM campaign, including identifying key influencers to spread the word and encouraging them to share their experiences. It analyzes the strengths, weaknesses, opportunities and threats of WOM marketing.
The document discusses how brands need to activate the market by focusing on creating value for people in their everyday lives through social media. It argues that the traditional model of pushing mass marketing messages a few times a year is ineffective, and that brands now need to continuously engage people through social objects that people want to share with their networks. It advocates focusing on empowering people and building trust through 365 solutions that enhance social experiences.
The document discusses how empowering people is key to effective marketing. It argues that social media has proven the power of human conversation and participation. For brands to be successful, they must allow people to do what they want better by being relevant and launching several ideas rather than one endless repeated idea. Ultimately, brands need to gain cultural insights, innovate, engage authentically, and be useful, helpful or entertaining to people in order to join them.
This document provides a framework for providing structured creative feedback in 3 stages - head, heart, and body.
The head stage focuses on feedback for the problem definition, audience, insights, and strategy before any creative work is shown. The heart stage is for feedback on the initial creative concept, medium, and message. The body stage is for feedback on creative production elements like content, ecosystem integration, and technical errors.
Checklists are provided for each feedback stage, focusing the discussion on alignment with the brief and identifying issues requiring reworks versus minor adjustments. The framework is intended to make the creative feedback process more constructive.
A full day workshop for executives, marketing heads and communications heads on --
1. How to organize and energize brand evangelists to achieve business objectives?
2. How to create influencer platforms and programs that work both online and offline?
3. How to build strong relationships with influencers by integrating online communities and offline events?
I have used versions of this slide deck for the following workshops:
- Private workshop for MSLGROUP clients in Taiwan.
- Private workshop for MSLGROUP offices in India, China, Taiwan, Hong Kong, Japan and Singapore.
- Marcus Evans Social Media Marketing Conference, November 2010.
- Private workshop for RPG Group, June 2010.
- Private workshop for BIAL, June 2010.
- NASSCOM Foundation workshop, April 2010.
- NASSCOM Emerge Workshop, April 2010.
- Guest Lecture at MICA, March 2010
This document provides an overview of word of mouth marketing (WOMM). It defines WOMM as the act of consumers providing honest recommendations to other consumers through personal communication about products, services, and ideas. The document outlines different types of WOMM strategies and how WOMM works by relying on influencers to spread messages both online and offline. It also discusses the importance of the 5 T's in WOMM campaigns: talkers, topics, tools, taking part, and tracking. Additionally, the document provides an example case study of the successful WOMM strategies used in Barack Obama's 2008 presidential campaign.
Word-of-mouth marketing (WOMM) and creating positive buzz around products and services has become increasingly important as traditional marketing methods become less effective and trusted. Research shows that 84% of B2B campaigns resulted in lower sales and only 18% of TV ads generate a positive ROI. WOMM is driven by conversations and social sharing between consumers and influences up to two-thirds of the US economy. Those within social networks act as influencers, spreading information to their contacts, fueling the diffusion of buzz. Marketers can identify and leverage these influencers to help stimulate positive word-of-mouth.
Word of mouth marketing (WOMM) involves creating positive conversations about brands and products to gain new customers. It is based on customer satisfaction and two-way communication. The goal is to identify brand advocates and give customers tools to share their experiences. Marketers can amplify word of mouth by launching campaigns, but organic word of mouth from satisfied customers is the most effective. Common WOMM strategies include viral marketing, buzz marketing, and influencer marketing. Marketers should provide value to customers and make it easy for positive experiences to be shared.
10 Social Best Practices from the Best Social Brands of 2013Ben Grossman
You see the biggest brands in the world winning the social media war and are left wondering: How can my business get the most out of social? This presentation explores how to leverage best practices from the biggest and best social brands in the world for your company (that may not have a big budget). This 2013 round-up of social media anecdotes offers 10 actionable recommendations to help your business go to the next level. It was originally presented at Hubspot's INBOUND 2013.
This document provides 15 marketing strategies that inspire strategic thinking. It discusses the importance of developing marketing campaigns that resonate with audiences while gaining a competitive edge. Some of the highlighted strategies include partnering with allies, embracing user generated content, collaborating with influencers, helping customers solve problems, experimenting with new channels, tapping into nostalgia, and telling cross-media stories. The goal is to breathe new life into marketing efforts and build a strategic culture within businesses.
The document discusses using storytelling and influencer strategies for international marketing. It notes that international marketing is becoming easier for businesses with digital marketing and influencers. Storytelling is an important tool for engaging audiences on social media and connecting with customers. The document provides tips for crafting effective business stories, including focusing on empathy, embracing an underdog status, and fostering customer communities. It also gives examples of companies that successfully use storytelling.
Future of advertising - Some thoughts from the present to predict the future ...Agustín Soriano
I was asked to make this presentation for a conference and, despite the topic being really tricky, I've tried to place some bets about the future for agencies and brands. Don't take this really seriously because the future can't be guessed and there is only one prediction that is 100% sure...
The document discusses predictions for the future of advertising from various experts and sources. It notes that while new technologies and platforms will continue emerging, the core importance of creativity will remain. Predictions include brands focusing on entertainment over product promotion; evolving storytelling into immersive experiences; finding authentic purposes beyond promotional messages; embracing trial-and-error through rapid testing; and leveraging cultural insights instead of becoming disconnected from culture. The conclusion emphasizes that overcoming indifference through remarkable creative work is what allows brands to write their own futures rather than just predict them.
How do you plan for synergy and effectiveness using the multitude of channels? This initial introduction to the subject is part of DigitasLBi's Strategy Academy.
The document discusses trends in real estate marketing emerging from the 2008 economic collapse. It argues that traditional advertising is less effective and consumers now expect authenticity, dialogue and information. It proposes a marketing approach focused on truth rather than hype, treating marketing like journalism by objectively reporting truths about properties. If marketers sell the truth, they can position themselves as a trusted media source and overcome consumer fear and uncertainty.
The document discusses how brands need to align their communications with consumer values and lifestyles in today's digital world where people expect brands to have meaning and purpose. It emphasizes that successful communication requires telling meaningful stories that are personal yet large-scale by owning cultural moments. The document provides examples of how brands can partner to create and distribute engaging content that increases awareness, engagement, and purchase conversion across owned, paid, and earned channels.
Humans first—a Hootsuite guide to social media strategyJames Mulvey
I developed this story about building social strategies around four fundamental human needs. This deck was used as an executive talk-track and sales enablement piece for our enterprise sales team.
The document discusses how storytelling can drive revenue for brands. It provides examples of how companies like the National Guard and Kleenex have used cinema events to tell their brand stories in an engaging way. The key aspects of an effective brand story are that it is authentic, makes an emotional connection with the audience, and inspires them to take a desired action. Telling stories through mediums like cinema can help audiences connect more with the brand in an immersive environment.
Capitol Broadcasting Company - Boost Your Business - October 2011WRAL
The document discusses how businesses can integrate social media into their marketing plans. It provides tips on using different social media platforms like Facebook, Twitter, and location-based services. It emphasizes that social media should be part of an overall marketing strategy and businesses should engage audiences by sharing relevant content and encouraging interactions on social media.
A brief intro to discover where travellers are on the net and how to keep them informed about the travel agents activities in the new tech age. http://www.kornfeind.us
Branding, Trust and the Empowered Consumer: Mumbai EditionEric Weaver
My presentation from the 2009 World Brand Congress in Mumbai. It discusses the concept and practice of branding in the context of consumer trends, social trends, and the collapse of trust in our audiences toward marketers and marketing. Peers have become the most trusted group, yet we continue to kill consumer trust through intrusion, interruption and self-interest.
Time, attention and trust have shrunk, while product choice and media noise have exploded. Social channels provide us with the ability to gain back the one thing we can change: trust. Under pressure in this global recession to drive revenue? The old tactics no longer work. You need to regain trust.
This is a larger presentation than my traditional Trust preso. It covers more ground. I encourage branding professionals, marketers and advertisers interested in growing revenue to consider your approach through the lens of trust and through channels like social marketing that build trust.
Content Marketing Strategies Conference: Simon Kelly_keynotedlvr.it
The 2011 Content Marketing Strategies Conference (contentmarketing2011.com) had some amazing speakers and lively conversation. This is one great example. Continue the conversation at twitter.com/content2011.
The document discusses the changing landscape of communications and the rise of social media. It notes that consumers are increasingly forming opinions online through social media and that brands must learn to engage in dialogue to build advocacy and trust. The document provides advice on developing a social media strategy, including listening to audiences, creating a plan to participate and engage communities, and measuring success through key metrics. It emphasizes the importance of an integrated approach and having conversations to influence audiences rather than trying to control messages.
The document discusses the changing landscape of corporate communications and the rise of social media. It notes that consumers are increasingly forming opinions online through social media and that brands must learn to engage in dialogue to build advocacy and trust. The presentation recommends that companies integrate social media into their strategies to better understand customer needs, reach audiences cost-effectively, and participate in conversations rather than try to control the message. It provides tips on how to effectively engage through social listening, planning, participation and evaluation.
Our products will help "any" Business Professional: Physician, Dentist, Insurance Agent, Accountant, Restaurateur, etc., Market themselves and their business, Online or Offline
2011 WAFIC Using Social Media In Your Marketing PlanJustin Tamsett
1. The document discusses how social media is revolutionizing marketing by shifting power from advertisers to consumers. Consumers now have more choices and access information from people they know and trust rather than from advertisers alone.
2. It recommends developing a social media strategy that involves researching networks, listening to consumers, determining where to participate, engaging consumers through sharing and conversations, and measuring engagement.
3. An example 16-week marketing plan incorporates more online and social media elements like Facebook marketing, sharing photos and programs, and online referral campaigns.
This document discusses the concept of "Deep Social" as the next phase of social media. Deep Social involves three key shifts for brands: 1) Moving from a marketing to a publisher mindset by becoming culturally relevant content creators, 2) Transforming superficial content into great stories and experiences to excite customers, and 3) Shifting from aimless connections to meaningful conversations and advocacy through precision targeting and bonding with customers. Examples are provided of brands implementing Deep Social strategies through insights, inspiration, innovation, precision targeting, and meaningful conversations to achieve business goals like increased revenue, engagement, and customer loyalty.
Deep social - Social 3.0 - James GaubertJames Gaubert
Awesome deck on the future of social - social 3.0
Gone are the days of vanity measurement, brand clutter and tired content - this is social 3.0 - the future, deep social!
PRESENTED: 11/19/09 at the Vancouver Entrepreneur Meetup
AUDIENCE: Entrepreneurs, solo practitioners, marketers for startups; who are interested but not yet heavily involved in social media
This presentation covers:
- How culture shifts are forcing a shift in the marketing practice
- How entrepreneurs must approach their markets
- Some free tools for engaging with your customers
Digital PR involves using online and social media channels to engage with customers and influence perceptions of a brand. It is about managing conversations and reputation through positive relationships. Measuring the impact of digital PR can be done by looking at metrics like website traffic, social media engagement, and how conversations online link to changes in search behavior. Successful digital PR requires an understanding of online communities and using social media as a tool for real-world connections rather than just broadcasting messages.
Tương lai của tiêu dùng & thương mại châu Á TBDDuy, Vo Hoang
Shoppertainment2024 - Tương lai của tiêu dùng & thương mại châu Á TBD. Báo cáo được ghi nhận đầy đủ các yếu tố bán hàng thành công thông qua các case thực tế tại từng thị trường bởi Tiktok Platform.
Buy Now Pay Later by Grab at SEA marketDuy, Vo Hoang
The document discusses the growing popularity and stickiness of alternative payments like mobile wallets and buy now pay later (BNPL) options in Southeast Asia. It notes that mobile wallets are among the top three most used payment sources across several Southeast Asian countries. BNPL usage is also growing rapidly among mobile wallet users in the region. This trend is occurring because alternative payments provide financial access to many previously unbanked consumers, and seamlessly integrate with e-commerce checkout flows. Data on Grab's own payments services, GrabPay and PayLater, show significantly higher user retention and transaction rates compared to cash and non-BNPL users, underscoring the stickiness of alternative payments.
Marketers are facing challenges adapting to the phasing out of third-party cookies and increased data privacy regulations. A survey of Asian marketers and consumers found that marketers are optimistic and see this as an opportunity to build consumer trust by shifting to first-party and zero-party data collection directly from consumers. However, marketers face hurdles in making this transition including changing mindsets, consolidating multiple data sources, and educating teams on new approaches. To succeed, the report recommends marketers educate their teams, re-architect data collection, and solve technology issues to better utilize first-party and zero-party data.
Presentation Deck - Levitating Tet 2024Duy, Vo Hoang
The document discusses confidential and proprietary market research on Vietnam. It notes that Vietnam has a population of over 95 million people with a fast growing middle class and young population. The economy has grown significantly in recent decades and is projected to continue expanding. The market research analyses economic and demographic trends to provide insights into business opportunities in Vietnam.
The document provides an overview of consumer types in Vietnam based on a survey conducted by Euromonitor International in 2022. It identifies the five main consumer types in Vietnam and their respective proportions of the population. The largest group is the Undaunted Striver, making up 34% of respondents. The document then profiles each consumer type in more detail, providing their demographic characteristics, values, shopping motivations, and preferences. It also outlines the best ways for companies to target each consumer type to appeal to their traits and develop resonant marketing campaigns. The profiles are intended to help companies better understand their target markets in Vietnam beyond typical demographics.
Vietnam retail store modern trade trend 2023Duy, Vo Hoang
The document provides monthly sales trend data for modern trade in Vietnam from October 2021 to December 2022 (estimated). Some key points:
- Total sales increased 23% in 2022 compared to 2021, led by growth in retail, travelling, and accommodation/catering.
- Retail sales saw steady growth throughout 2022 with a 9% increase in December 2022 over the previous year.
- Travelling rebounded significantly in 2022 after restrictions eased, with December 2022 sales up 139% over the year before.
- Store counts for the major chains Vinmart+/Winmart+ and Bach Hoa Xanh remained dominant though BHX closed some stores and Winmart+
[Netcore] Ecommerce personalization benchmark report 2021Duy, Vo Hoang
[Netcore] Ecommerce personalization benchmark report 2021
A research study of 200 retailers and 600 consumers
An overwhelming 91% of shoppers would abandon an online retailer over a poor shopping experience. Many say it is crucial for retailers to personalize the experience to fit their preferences.
Digital Transformation 2021 - hiểu rõ để làm tốt và tăng trưởngDuy, Vo Hoang
The document discusses frameworks for digital transformation and data processing. It provides an overview of BCG's digital transformation framework, which includes digitizing core domains and processes. It also discusses building blocks for digitizing core functions like data and analytics, machine learning/deep learning, and blockchain. Additionally, it covers modern business intelligence blueprints, multimodal data processing blueprints, and AI/ML blueprints. Finally, the document discusses growth models based on experimentation and data, and technologies in the marketing technology ecosystem.
Report Digital in vietnam 2021 from We Are Social HootsuiteDuy, Vo Hoang
[CHÍNH THỨC] VIET NAM DIGITAL 2021
Tổng hợp từ We Are Social Hootsuite
Báo cáo tại thị trường Việt Nam được công bố hằng năm vào tháng 02
Tổng quan Dân số việt nam
▪ Việt Nam có dân số 97,75 triệu người vào tháng 1 năm 2021.
▪ Dân số Việt Nam tăng 852 nghìn (+ 0,9%) từ tháng 1 năm 2020 đến tháng 1 năm 2021.
▪ 50,1% dân số Việt Nam là nữ, trong khi 49,9% dân số là nam
▪ 37,7% dân số Việt Nam sống ở trung tâm thành thị, trong khi 62,3% sống ở nông thôn.
Người dùng Internet ở Việt Nam
▪ Có 68,72 triệu người dùng Internet tại Việt Nam vào tháng 1 năm 2021.
▪ Số lượng người dùng Internet ở Việt Nam tăng 551 nghìn (+ 0,8%) trong giai đoạn 2020-2021.
▪ Tỷ lệ sử dụng Internet ở Việt Nam đạt 70,3% vào tháng 1 năm 2021.
Thống kê sử dụng mạng xã hội cho Việt Nam
▪ Có 72,00 triệu người dùng mạng xã hội ở Việt Nam vào tháng 1 năm 2021.
▪ Số lượng người dùng mạng xã hội ở Việt Nam tăng 7,0 triệu (+ 11%) từ năm 2020 đến năm 2021.
▪ Số lượng người dùng mạng xã hội tại Việt Nam tương đương 73,7% tổng dân số vào tháng 1 năm 2021.
Kết nối di động tại Việt Nam
▪ Có 154,4 triệu kết nối di động tại Việt Nam vào tháng 1 năm 2021.
▪ Số lượng kết nối di động tại Việt Nam tăng 1,3 triệu (+ 0,9%) trong khoảng thời gian từ tháng 1 năm 2020 đến tháng 1 năm 2021.
▪ Số lượng kết nối di động tại Việt Nam vào tháng 1 năm 2021 tương đương 157,9% tổng dân số.
File pdf được upload tại group chung: https://www.facebook.com/groups/Data.Driven.Marketing.Communication/
B2B ecommerce insight 2021 from Keyrus
Discover Top B2B ECommerce trends and winning model for
2021
Source:https://www.linkedin.com/smart-links/AQEFsePhcFHJgw/88504737-90a6-46ce-afc1-0657195dba61
Digital customer experience report 2020Duy, Vo Hoang
Digital customer experience report 2020.
Bernard Slowey, worldwide lead for digital customer
support at Microsoft, maintains one of the biggest
mistakes in digital CX is not having a dedicated team.
“A lot of companies have teams of people focused on
call centers, as well as improving minutes-per-incident
and handle times for voice calls with customers, but
then digital is merely treated as a bolt-on to support
organizations,” says Slowey.
More than a third of our research group (36 per cent) is
seemingly making this mistake. For these brands
digital experiences are supported by multiple
functions, potentially between marketing, CX and
customer service departments. This dispersed setup
can result in customers receiving conflicting and
disjointed digital experiences.
However, the majority of the respondents (64 per cent)
recognize the value of dedicated digital experience
teams, which is an 18 per cent year-on-year increase.
Within 18 months of building its dedicated digital
customer support department, Microsoft’s digital team
achieved a 3× ROI (return on investment). This result was
obtained by solving customer issues digitally and so
reducing the volumes shouldered by more expensive
support channels such as voice.
Research to Results: A Behavioral Economist's Guide to CROVWO
Are your A/B tests yielding lackluster results, despite your best efforts? It’s time to rethink your approach.
Join Florent in this power-packed session as he connects the dots to the science behind successful Conversion Rate Optimization (CRO). Gain exclusive access to Florent’s groundbreaking insights into user behavior, distilled from years of research and practical application.
Discover how these insights translate into profound improvements in conversion rates, with strategies that consistently deliver double and triple-digit uplifts.
Ormax Media - Streaming Originals Mid-Year Report.pdfSocial Samosa
Ormax Media has released its ‘Streaming Originals Mid-Year Report’. It covers the top original shows and films in Hindi, Telugu, Tamil, and International languages.
How AI Drives Success In Digital Marketing-skillfloor.pdfgchaitya21
This article explores the integral role of artificial intelligence in digital marketing. It delves into how AI tools and technologies enhance customer experiences, optimize marketing strategies, and drive business success. Learn about the various AI applications in marketing, including personalization, predictive analytics, chatbots, and data analysis, and understand how businesses can leverage these tools to stay competitive in the digital environment.
I'm a Digital Marketing Intern at The Sparks Foundation for GRIP, starting in July 2024. This power point presents my Task 2 assignment: creating poster designs for The Sparks Foundation. The task includes a GRIP Poster highlighting various programs and benefits of the internship program, a GRIP Testimonials poster showcasing testimonials from previous GRIP interns, and an Infographic on Educational Reforms in UAE, India, and Singapore with the theme INSPIRE.
Technical SEO Best Practices: How To Improve Discoverability, Crawlability & ...Search Engine Journal
While on-page SEO gets a lot of attention, overlooking your website's technical foundation can severely limit your ability to rank on search engines (and reach new customers).
Is your technical SEO where it needs to be for success?
Watch as we explore an actionable framework for auditing and improving your technical SEO across four key pillars—discoverability, crawlability, indexability, and user experience. You’ll walk away with tactics to send stronger signals to Google and outrank your competition.
You’ll learn:
- How to optimize for discoverability through sitemaps, site architecture, and more.
- Strategies to improve crawl budget and avoid crawler traps.
- How to leverage Schema and optimize heading structure for better indexability.
- The top tools and processes for continuous technical SEO monitoring.
With Steven van Vessum and Alexandra Dritsas, we’ll also dive into best practices for Core Web Vitals and accessibility that will create an enhanced user experience for your audience.
If you’re looking to maximize website performance through technical SEO, you can’t afford to miss this webinar.
In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"
Learn how integrating organic and paid social media strategies can elevate your marketing efforts. We’ll explore how organic social media and paid campaigns can work together to boost engagement and improve ROI. Through real-world examples and practical tips, you'll discover best practices for using organic insights to inform paid strategies, ensuring consistent branding, and optimizing your campaigns. Whether you’re a seasoned marketer or new to the field, this session will equip you with the knowledge and tools to enhance your social media strategy and achieve superior results.
10 Event Management Fun Facts that will make you laugh and appreciate the challenging but rewarding business event management industry.
I presented this as a light moment during MICECON 2024 at Clark, Philippines.
It was a fun presentation aimed at setting the tone for event attendees to be comfortable in the three-day event of MICECON - the Philippines top MICE event.
In this dynamic 30-minute presentation, we’ll delve into the powerful trio of content, community, and conversions. Discover how to use context of social media platforms to create content that resonates with your audience, build engaged community, and ultimately drive conversions that grow your brand.
Key Takeaways:
Spend less money on production and strategy, and more money on testing quality content that's contextual to the platform we're trying to create on.
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing game
Debut Infotech is a leading blockchain development company offering innovative solutions for secure, decentralized applications and smart contracts. We specialize in cryptocurrency development, tokenization, and blockchain consulting.
Podvertise.fm - Podcast Advertising Marketplace (Invest.Podvertise.fm) helping brands, SMBs & marketing agencies to advertise on the most relevant podcasts
2. • FROM PUBLICITY TO PR – A NEW WORLD
The 5 truths about PR today
• WHAT PR CAN ACHIEVE FOR YOU
• HOW TO CREATE AND TELL A STORY
IDEAS
STORIES
CONTENT
• HOW TO AMPLIFY THE STORY
INFLUENCERS
Paid Media
TRANSMEDIA STORYTELLING
• HOW TO ENGAGE IN 24/7 CONTEXT: THE POWER OF NOW.
30 MINUTES
AHEAD
4. BRAND DNA
ADVERTISING
NEW PRODUCT LAUNCH
NEW PROMOTION
RE- LAUNCH
KOF / POS
EVENTS
PRESS CLIPPINGS
CONSUMERS
BRAND
MANAGER
PLANNING PR
CAMPAIGNS
BACK THEN
5. PAID OR EARNED ONLY
MASS ATTRACTION TO TV, BRANDS, ADVERTISING
NO FEEDBACK-CHANNEL
THE MONOPOLY FOR INFORMATION
THIS WORKED.
UNDER DIFFERENT
CONDITIONS.
6. Our world
Is changing
• Socialization of
media
• Consumerisation of
corporations
• Digitization of
information
• Automation of
insight
8. EVERYBODY IS
A PRODUCER
NEGATIVE CONTENT
ON PAGE 1
THE KINGDOM
OF MOBILE
INTERNET PENETRATION
IN CITIES
LOSS OF CONTROL.
GAIN IN
ENGAGEMENT
9. 1. Equal influence of traditional and social media. New “independent
sources” are trusted and influence the consumers
2. PR is mainly about engagement, increase trust and change
behavior not only purely “ amplification”
3. Each PR program must link to business objective “ the job to be
done”- PR strategies, Ideas and tactics must link to the job to be
done
4. PR is about creating a media –agnostic idea and amplify this idea
across all channels and help drive program success
5. Advertising can only have PR amplification if the idea can be
sharable and earn traction, PR program may not need
amplification through advertising
5 truths about
PR today
11. HOW CAN
YOU TRIPLE PRESS
COVERAGE AND REACH
MILLIONS???
ON WHAT PR IS
MEANT TO DELIVER...
FOR MY BUSINESS
FOR MY MASTERBRAND
FOR MY PRODUCT LAUNCH
FOR MYSELF
WE ALL HAVE
EXPECTATIONS…
13. SO WHAT IS THE BUSINESS GOAL?
WHAT IS THE JOB TO BE DONE?
BUILD THE CATEGORY OR GAINING MARKET SHARE?
CHALLENGER OR LEADER?
DEFEND MARKET SHARE?
KEEP LOYAL CUSTOMERS?
DEFEND PREMIUM PRICE?
WHERE TO
START
14. MAKE OUR BRAND
FAMOUS AND
SHAKE UP THE
MARKET D I S R U P T T H E C U R R E N T
M I L K S T E R E O T Y P E S
A N D L E A D A N E W
C O N V E R S A T I O N
Make first-time moms
switch from Pampers to
Huggies nappies,
because they understand
first-time moms better
Shift brand perception
and win the minds
and hearts of women
in their 20ies
CONVINCE MUMS TO
MAKE KIDS BRUSH THEIR
TEETH MORE OFTEN-
category building
Be perceived as the first
to own a true
innovation
Make Vietnamese
women prefer Ponds
over other beauty
brands – build brand
relevance and
preference
TURN OBJECTIVES
INTO A PR
BRIEF
15. WHAT YOU WANT TO SEE HAPPEN...
HEADLINES CONVERSATIONS ACTIONS
Define the
outputs
17. IT`S THE INSIGHT WHICH MAKES A GREAT STORY.
INSTINCT COULD BE RIGHT, INSIGHT IS BETTER.
THE TRIO OF BRAND INSIGHT, CULTURAL INSIGHT, CONSUMER INSIGHT.
http://www.youtube.com/watch?v=_2chTI14FQQ
http://www.youtube.com/watch?v=w08TVILY2LM
NO INSIGHT
NO STORY
RULE 1
18. How does your Purpose inform your
POV in that conversation?
How does the conversation help you to achieve
your business objective?
How are you an expert in the conversation and how
can you contribute in a meaningful and unique way?
DEODRANT
BODY ODOUR
PUBERTY
DATING
MUSIC AND PARTY
What is the conversation you want to be in?
RULE 2
DEFINE YOUR
CONVERSATIONS
19. Can be visualized, described in one sentence
Is the solution to the insight
Is about “them” – and not about us
Will easily “earn” engagement and support
Has the potential for a bigger and sustainable conversation,
as it is meaningful for many people over a long time
Is ownable, new and ideally bold
Is galvanizing – will lead to action
EVERY PR
CAMPAIGN
NEEDS AN IDEA
RULE 3
20. A GOOD STORY NEEDS
VILLAINS OR VICTIMS OR BOTH
SHARED EMOTION
(BETWEEN BRAND AND CONSUMER)
HEROES
SUSPENSE
CONSTANT FUELLING
RULE 4
STORY IS
MORE THAN
THE IDEA
21. Will easily “earn” engagement and support
Is about “them” – and not about us
Will easily “earn” engagement and support
Is about “them” – and not about us
Is the solution to the insight
Can be visualized, described in one sentence
GREAT PR PHOTOS ARE SHARED XXXXX BY 5 TIMES, VIDEOS BY 10 TIMES
INFOGRAPHICS INCREASE LIKELIHOOD OF CONTENT TO BE FORWARDED
80% OF VIDEOS BY TOP 100 BRANDS GET < 10,000 VIEWS
RULE 5
FACTS
YOUR STORY
INTO CONTENT
TRANSLATING
23. TELLING STORIES AND
BEING BEAUTIFUL
INFOGRAPHICS
Need a visual
content
strategy too:
Audience,
Channels,
Format
Format: think
beyond 2-d:
Video,
Interactive,
Experiential
From good to
great: Beautiful,
Creative, Useful,
Complete &
appropriate
24. PR PHOTOS CAN BE
FROM REAL LIFE
UNLESS ATL TELLS A STORY
TOO – LIKE DOVE DID
A PR PHOTO IS
DIFFERENT FROM AN
ADVERTISING PHOTO
A PICTURE TELLS
A THOUSAND WORDS
26. STORIES TRAVEL –
BETWEEN EARNED, OWNED, SOCIAL AND HYBRID.
“PAID” MAKES THEM TRAVEL FASTER AND FURTHER.
YOU ARE THE TRAVEL AGENT.
EARNED HYBRID
SOCIALOWNED
MEDIA CLOVER-LEAF
RULE 1
TRANSMEDIA
STORY
TELLING
27. 8 NEWS STORIES THAT BROKE
VIA SOCIAL MEDIA
EGYPTIAN
UPRISING
HUDSON RIVER
PLANE CRASH
ANNOUNCEMENT OF
THE ROYAL WEDDING
NEWT GINGRICH
RUNNING FOR
U.S. PRECIDENT
OSAMA BIN LADEN
RAID AND DEATHHILLARY CLINTON
WON’T BE IN A 2ND TEAM
OBAMA CABINET
WHITNEY HOUSTON’S
DEATH
PROTESTERS KILLED
IN BAHRAIN
TWITTER
TWITTER
TWITTER
TWITTER
TWITTER
TWITTER
YOUTUBE
FACEBOOK
THE 1ST PERSON TO TWEET ABOUT THE OSAMA BIN LADEN RAID WAS A NEIGHBOR
WHO, WHILE COMPLAINING ABOUT THE NOISE NEXT DOOR ON TWITTER,
UNKNOWINGLY TWEETED ABOUT ONE OF THE BIGGEST NEWS STORIES OF THE DECADE.
NEWS FEEDS
REPLACE
MAINSTREAM
MEDIA
28. WHY?
WHO?
THE OLD INFLUENCERS
Experts JournalistsCelebrities Partnerships
THE NEW INFLUENTIALS
Bloggers Twitter power users Socialists People like u and me
Influencers have credibility and an existing
audience so the ultimate aim of engaging with
them is that you will be able to tap into that
audience and their conversations.
RULE NO 2
ENGAGE
INFLUENCERS
29. FACTS
RULES
Journalists use
blogs (89%) and social
networks (65%) to
research stories.
Influencers online want
to be “thought leaders“.
They are using search.
93% of user
experiences online
start with search
60% of
searchers click
the top 3
search results.
Your most important
keywords are your brand messages:
These are things you want to own
and you want to be known for
People search using
questions and negative terms,
not positive…so dry skin is far more
likely to be searched than
soft skin
Ensure all owned
and earned media is fully
optimised before launch and
update optimisation to reflect
any/all new content
A WORD ON SEARCH:
IT ALL HANGS
TOGETHER.
30. TRAININGS & GUIDELINES
KEEP THE LAWYERS OUT
BE EMPOWERED
HIJACK
PUBLISH
CREATEoptimize
spot a
trend
choose a
trend
develop
concept
approve
post
amplify
measure
GREAT AND EXHAUSTING
BRAND STORYTELLING CAN HAPPEN AT THE SPEED OF SOCIAL.
AND IN A CRISIS IT HAS TO.
A LAST
WORD ON
24/7
31. ...AND "SHARE" YOUR BRAND. BE PERSONAL.
THE PR BRIEF
WHAT DO YOU
EXPECT?
INPUTS I OUTPUTS I OUTCOMES
PR IS MORE THAN
PUBLICITY
I SOCIALLY DRIVEN MEDIA
ENVIRONMENT I
I PURPOSE I MOSTLY EARNED I
ENGAGEMENT I
FIND AN
ENTICING INSIGHT
DEFINE YOUR
CONVERSATION
IDEA
IDEA + STORY + CONTENT
BE VISUAL,
BE SHARABLE:
VIDEO + INFOGRAPHIC + PR- PHOTO
TRANSMEDIA
STORYTELLING
24/7+ PAID SEARCH
INFLUENCER
STORIES!
ANALYSIS --> ENGAGE --> NURTURE
REMEMBER PR
IS A
STATE OF MIND