Cisco and HP are major technology companies that compete in several areas including networking, servers, and cloud computing. Cisco was founded in 1984 and has over 72,000 employees, generating $48.6 billion in revenue in 2012. HP was founded earlier in 1939 and is larger with over 330,000 employees and $120 billion in revenue in 2012. Both companies spend billions annually on research and development. While competitors, they have also collaborated on some projects to address joint customer needs. Their rivalry exists in areas like cloud computing and networking switches.
The document discusses a strategic review proposal for Egon Zehnder International. It provides background on the company, including that it operates as one firm with a partner-based structure and fixed fee model. It then outlines areas the strategic review would provide clarity on, such as strengths/weaknesses and future direction. Various strategic options are presented, including market penetration, product development, market development and diversification. A competitive analysis notes alternatives like internet-based searches and job placement sites. The review would examine political, economic, social and technological factors. A strategy diamond outlines arenas, vehicles, staging, differentiators and economic logic. Recommendations include using the internet to complement services, altering the partner to non-partner ratio
Mrs. fields cookies odc section c_group 9Karan Jaidka
Mrs. Fields had partially lost control due to their rapid expansion and changing organizational structure. They recorded losses in 1988 as their stores were closing. Their expenses had increased more than their sales. Their information system was not efficient after acquiring another company since applications needed updating and knowledge was lost due to staff downsizing. A modified information system was needed to meet their goals of personal involvement, less hierarchy, and quality control while helping with decision making and coordination as the company grew.
The document discusses Dell's direct sales model and competitive strategy. It summarizes Dell's history and growth founded on direct sales to customers. It analyzes Dell's competitors who struggled to copy the direct model. The document also reviews Dell's market share, competitive strengths, and provides recommendations to expand products, markets, and diversify through acquisitions for long-term growth.
This document discusses a case involving Culinarian Cookware considering a price promotion. Donald Janus, VP of Culinarian, and Victoria Brown, Senior Sales Manager, debate the effects. While Janus is concerned it may hurt the brand image, Victoria believes it will boost awareness. The document provides market details on cookware from 2002-2007 and Culinarian's product lines, competitors, sales patterns, and research findings. It poses two problems: whether to run a price promotion in 2007 and if so, which products and terms. It recommends running a promotion, citing past sales increases, and focusing on their professional line promoted through celebrity chefs to maintain brand value while boosting sales.
The document discusses the cola wars between Coca-Cola and Pepsi from 1970 to 2010. It describes how consumption of carbonated soft drinks grew steadily at 3% annually from 1970 to 2000 due to increasing availability, new diet and flavored varieties, and declining prices. While Coca-Cola and Pepsi dominated the cola segment, their market share has declined in recent years as consumers have shifted to healthier beverage alternatives like water, juice, and sports drinks. Both companies have adapted by expanding their product portfolios internationally and acquiring companies in the snack and beverage industries to sustain profits in the face of flattening carbonated soft drink demand.
This document presents a proposed compensation plan called ShareIt for the restaurant chain Wrap It Up. Currently, Wrap It Up is facing issues like high employee turnover and declining customer satisfaction. ShareIt ties manager compensation to store profits. Two pilot stores, Santa Monica and Costa Mesa, tested different strategies under ShareIt. Santa Monica focused on promotions while Costa Mesa aimed for cost reductions. Both saw increased profits but Santa Monica's customer satisfaction improved while Costa Mesa's declined. The document recommends continuing the customer-centric approach and improving employee satisfaction metrics to sustain high profits and customer satisfaction long-term.
Barilla Spa: A case on Supply Chain IntegrationHimadri Singha
Barilla is the world's largest pasta producer. It faced issues like extreme demand fluctuations, high inventory costs, and low service levels. It implemented a Just-in-Time Distribution system where it took over inventory management from distributors. Pilots showed lower inventory, higher service levels. Implementation with other distributors included daily electronic data sharing. The system reduced costs and improved supply chain visibility for both Barilla and distributors.
The document analyzes the Chase Sapphire Reserve credit card. It finds that the 100,000 point introductory sign-on bonus was a good investment for Chase as it will achieve a positive net present value within 6 years. However, to breakeven on costs, customers need to spend $1,408 annually on the card. The document recommends Chase reduce the intro bonus to 50,000 points, increase annual fees to match competitors, and lower the points redemption rate to 1.25x to improve profitability. It also suggests rejecting recent credit card applicants to reduce churners.
Château Margaux is a prestigious Bordeaux wine estate classified as a "first growth" with a reputation for producing elegant red wines. While France is losing market share to new world wines, taking control of distribution risks damaging the brand and expanding production is impossible given regulations. The status quo alternative of maintaining traditional production and distribution through merchants better protects the brand despite limited growth opportunities.
Wal-Mart has been able to sustain its competitive advantage and superior performance over the years through several factors:
1) Efficient distribution capabilities and low-cost partnerships with suppliers
2) Advanced data collection and analysis to improve demand forecasting
3) A customer-oriented workforce culture focused on low prices and continuous improvement
4) Maintaining everyday low prices (EDLP) to increase customer satisfaction and loyalty
To continue this success, Wal-Mart should focus on cost leadership through large scale operations and private label brands, address public relations issues, and enhance worker benefits to protect its reputation.
Siebel System: Anatomy of a Sale, Part 1Anant Lodha
Gregg Carman's job was to serve financial services clients in the New England region, including FleetBoston, Siebel's largest client. Carman was negotiating a $2.1 million deal with Quick & Reilly, a stockbroker acquired by FleetBoston. After the acquisition, Carman had to decide whether to continue supporting Quick & Reilly or focus on FleetBoston's wishes. The document discusses Siebel's goals, products, partnerships, and approach to ensuring customer satisfaction. It also evaluates Carman's interactions with potential customers from Quick & Reilly.
This document provides an overview of Optical Distortion Inc.'s plans to address cannibalism in the poultry industry by developing contact lenses for chickens. It discusses cannibalism issues in chickens and debeaking as a common solution. It then outlines ODI's lens technology, market analysis, pricing strategy, and break-even point analysis. ODI plans to enter key markets, target large farms, and initially price lenses at $0.28 per pair through a skimming strategy to maximize profits and fund R&D before competition emerges once their patent expires in 3 years.
ABB faces issues managing its key account with Caterpillar including unclear roles between the GAM and BUs, lack of coordination and focus on relationships. To address this, the document recommends that ABB 1) implement a Global Customer Management program to better coordinate management of the Caterpillar account globally, and 2) adopt a network-oriented perspective led by the GAM to foster joint value creation through collaboration with Caterpillar.
Clique Pens - Case Study Solution by Kamal Allazov (Essay type)Kamal Allazov (MSc.)
Clique Pens Case Study by Harward Mba Center. This paper introduces possible solutions and recommendations by MSc. Marketing student - Allazov Kamal. (https://allazov.org/)
This document discusses Barco and Sony's positions in the projection market. It analyzes their strengths and weaknesses compared to each other. Sony introduced a new high-quality projector, the 1270, which threatened Barco's market share. The document considers how Barco should respond, concluding that lowering prices below Sony's 1270 would be the best option since Barco lacked a direct competitor at that time.
TruEarth is considering expanding into the refrigerated pizza market from its successful Cucina Fresca fresh pasta brand. While the pizza market is larger, it also has much more competition. Research shows customer interest is high but some have concerns about price and variety. Overall, the findings suggest launching pizza is worthwhile but the company should revisit the price, focus on taste, and develop a better crust.
Best Buy faces competition from online retailers who can offer lower prices. While Best Buy has higher operating costs for its physical stores, it also provides a valuable in-person shopping experience. The document evaluates alternatives for Best Buy and recommends that it invest in improving its stores and online platform while focusing on customer experience rather than just price to better compete against online retailers.
The Just Switch It program provides partners with resources to help customers upgrade their core network infrastructures through simplified migration and upsell offers to Cisco's newest switching and wireless solutions. It offers deeper discounts and product bundles to increase partner profits. Targeted data helps partners identify customers ready to upgrade. Smart services provide network insights to drive technology migration and recurring service revenue. Marketing campaigns promote migrating to Cisco's latest campus and data center switching and wireless portfolios.
The document discusses the need for broadcast and media production professionals to transition from traditional centralized systems to a new distributed, IP-based infrastructure based in the cloud. It argues that the pace of technological changes in resolutions like 4K and 8K require a solution that allows for quick, affordable expansion and adoption of new technologies. Cisco's Professional Media Network platform provides an IP-based solution using converged Ethernet networking and virtual applications that offers scalability, efficiency, cost savings and future-proofing compared to traditional siloed equipment approaches. It allows broadcasters to focus on production while IT manages the network infrastructure.
Cisco Tech Advantage Webinar. June 4th, 2014
Video: http://youtu.be/RkmMi9qea5Y
IoT is everywhere, from smart meters on houses to parking sensors in the ground – all devices are connected to the Internet. Internet engineers are helping traditional industries solve new industrial world challenges by connecting billions of new devices. An exciting part of the IoT journey is the integration between both worlds: Information Technology (IT) and Operation Technology (OT). For that a systems approach is required to scale the existing Internet infrastructure to accommodate IoT use cases, while making IT technology easy to adopt for OT operators.
In this session you will learn:
IoT infrastructure challenges and the need for open standards and partner ecosystem
Key elements to build large-scale IoT systems as IPv6, access control, plug and play, distributed intelligence and contextual awareness
Introduction to fog computing and advantages of extending cloud computing and services
Looking ahead to the future
The document discusses NEC Electronics, a semiconductor company that provides products like microcontrollers, memory, and integrated circuits. It focuses on key aspects of the company's operations including its products, critical success factors, quality initiatives, flexibility, innovation, and strategies to reduce production cycle times. The company aims to offer cost-effective, high-quality solutions while maintaining a flexible and innovative approach.
Black Box® is a trusted Global Solutions Provider delivering cutting-edge technology solutions and world-class consulting services to businesses around the globe. Some of the solutions include Connected building solutions, Smart building consulting, Smart office solutions, Enterprise Wi-Fi solutions, Wireless LAN services, Edge computing solutions, 5G & OnGo Solutions, Cybersecurity Solutions, etc.
We also provide the latest and world-class products like Structured Cabling Products, IoT Products, KVM Switches, Networking, and Datacom products, AV, Multimedia and Datacom Signage, Video Wall Controllers & Processors, USB Connectivity Solutions, and CBRS Service providers, etc. & lot more.
We are providing Solutions, products, and consulting services to Managed IT service providers, IT Support Services Companies, Wireless service providers, IoT device management companies, Data center construction companies, Data center services providers, Hyper-scale data center companies, 5g wireless technology providers, SD-WAN companies, UCaaS Solution providers, Digital transformation companies, and Private LTE vendors, etc. to name a few.
Our IT infrastructure solutions, services, and products enable secure, flawless connectivity and meaningful collaboration for businesses in every major market sector on six continents.
For more information please visit - https://www.blackbox.com/en-us/discover-bb/about-blackbox
SMB Case – Rock Solid Industrial Parts, Inc.(Analysis, Presentatio.docxwhitneyleman54422
The company should automate key functions to improve efficiency as it grows. Process automation focused on marketing, sales, inventory, and accounting will help scale operations. Change management will be critical to ensure adoption by conservative employees. Risks include resistance to change and technology failures, but training and contingency planning can mitigate these.
The document discusses Meraki, a company acquired by Cisco that provides cloud-managed networks. It summarizes that Meraki was founded by an MIT graduate, had Google as its first customer, and produces educational videos. It also notes that Cisco has expanded Meraki significantly since the acquisition through growing its staff, engineering faster releases, and launching new products and features.
The document discusses how broadcasters and media companies can now transition operations to an IP-based infrastructure without compromising quality, performance, or reliability. It argues that IP is inevitable due to its flexibility, agility, cost efficiency, ability to integrate new technologies, and support for changing video consumption patterns. The document examines how a well-architected IP environment using commercial off-the-shelf equipment can match or exceed the robustness, reliability, and performance of traditional SDI-based infrastructures.
Bob is technical architect, Alice is buyer, Ted is software developer. Three of them have good reasons to select Dimension Data as a strategic cloud service provider. Learn more about CloudControl (the global orchestration) and the Managed Cloud Platform (the pods). Engage with the European cloud team and create the capability that you are looking for!
PT. Teknokrat Mitra Data is an Indonesian IT solutions company established in 2014 that focuses on providing end-of-life data center parts and equipment from brands like HP, IBM, Dell, NetApp, EMC and Cisco. The company also offers server rentals, IT blueprint design, network implementation, cloud infrastructure setup, and other IT management services. Its vision is to be a highly dynamic IT company through innovative solutions and partnerships.
SoftLayer, an IBM Company, utilizes infrastructure which is fully customizable, with a single point of control, for flexible and powerful cloud options. It is one of the only providers who offer Bar Metal dedicated Cloud, and completely configurable Virtual Cloud (Public and Private) without any t-shirt sizing.
Cisco Systems was founded in 1984 by computer scientists Len Bosack and Sandy Lerner from Stanford University. It now has over 60,000 employees and annual revenue of $40 billion. The document lists the names and employee IDs of six Cisco employees. It provides background on Cisco's history, vision, mission, global facts, business segments, and strategies for human resources, finance, and operations. It also discusses Cisco's presence and market leadership in India.
Westcon Group Corporate For Von Show FinalCarl Ford
Westcon Group is a $3 billion telecommunications company that sells networking solutions to customers in over 80 countries. They have recently expanded into open source solutions due to the growing demand for IP telephony and migration away from legacy phone systems. Westcon's new CollaborationPoint OpenSource program offers partners solutions, products, resources, and training to enable them to effectively sell and deploy open source communications solutions to their customers. This represents a large business opportunity as the open source market is growing significantly and traditional phone systems are being replaced by IP PBX and VoIP technologies.
Operating costs decrease and agility increases, allowing you to react quickly to new market opportunities.
http://www.cisco.com/web/offers/sp04/simplifying-operations/index.html?KeyCode=000947566
My slides for the Innovate UK e-Infrastructure SIG meeting in August 2014, introducing the work we have been doing with HPC Midlands to create a standard heads of agreement for HPC services, to make it easier for academic supercomputer centres to share their facilities with other institutions and with industry.
The Cisco Midmarket Mobility solution provides an affordable and easy-to-manage wireless network for small and mid-sized businesses implementing bring-your-own-device (BYOD) policies. It includes reliable 802.11n access points, wireless controllers for centralized management, and network monitoring tools. The solution offers enterprise-level performance and security at a lower price point tailored for mid-sized IT budgets and staffing.
Cisco ERP Implementation and related results about Systems Integration.
Project Members:
Rohan Kumbhar, Chris Moss, Dhanesh Gandhi, John Hicks and Gouthami Gurram
This document provides information on Cisco, Juniper Networks, and Siemens, which are competitors in the telecommunications equipment manufacturing industry. It discusses each company's products, strategies, and market position. For Cisco, it outlines the company's introduction, market capture, customer intelligence approaches, content marketing strategy, and channel management. For Juniper Networks, it discusses the company's routing products, customers, and innovation technology. It also provides an introduction to Siemens' routers, strategies, and innovation approaches. The document aims to analyze the strategies of these key competitors to identify what Cisco must do to succeed against them.
This document is a business proposal submitted by Yash Kothawale and Deep Mehta for their company DEYA HARDWARES, which plans to enter the market of 3G USB dongles. The proposal outlines the company's objectives of maximizing profit and sales, missions of providing high-speed connectivity and excellent customer service, strengths such as innovative technology, and plans for funding, expenses, products, ownership structure, implementation strategy and future expansion.
The document discusses the key industries and high potential industries in the state of Maharashtra, India. It divides the state into 10 regional hubs and identifies 7 sectoral hubs, including pharmaceuticals, engineering, electronics, auto and auto components, oil and gas, textiles, and food processing. For each sectoral hub, it provides details on industry growth, major locations, and key players. It then outlines a strategy to develop sectoral hubs in overlapping regions, identifying Pune, Mumbai, Ahmednagar, Nagpur, and Aurangabad as first quarter focuses across pharmaceuticals, engineering, textiles, and food processing.
This document provides an executive summary of the coal transportation industry in India, including key insights and the SBU's planning for the 2017-18 financial year. It discusses the coal transportation mechanism, freight costs, demand vs supply, and the regulatory framework. The SBU's planning focuses on sales forecasting, client bifurcation, targeting high net worth and small clients in certain regions, converting leads into business, setting up new operations, connecting vehicle-centric services, resolving bottlenecks, and improving processes. The planning aims to aggressively convert at least 1 new client per month and penetrate the market.
The document provides information about the Korba Coalfield located in Chhattisgarh, India. Some key details include:
- Korba Coalfield has over 10 billion tonnes of coal reserves and accounts for a major portion of production by South Eastern Coalfields Limited.
- Major coal mines in the region include Gevra, Dipika, and Kusmunda which supply coal to nearby power plants such as the Korba Super Thermal Power Plant.
- Coal washing plants have been established to reduce the ash content of coal extracted from open cast mines in the coalfield, which can be as high as 40%.
- Nearby power plants fueled by Korba coalfield include the Korba Super
The telecommunications industry is growing, with global revenue projected to increase from $2.1 trillion in 2014 to $2.4 trillion in 2019. Growth is being driven by demand for wireless devices and services, as well as a shift to cloud-based solutions. Key trends include a rise in mobile subscriptions, expansion of 4G networks, and increasing broadband penetration. Operators are also focusing more on machine-to-machine opportunities and internet protocol TV. Global deregulation and technological innovation are transforming the industry and blurring traditional boundaries between services.
Abhijat dhawal a010 boston whaler, incorporationAbhijat Dhawal
The document is a case study analysis of Boston Whaler, Inc. and managing its dealer network. It provides an overview of the company and its president Joseph Lawler's goal of increasing dealer commitment. The case issue seeks to determine if dealer commitment is low and what BWI can do to maintain or increase it. Key recommendations include conducting open meetings with dealers, focusing on innovation, helping dealers with problems, incentives and benefits, promotion, regional advertising, and maintaining healthy relationships.
Cisco is a major provider of networking hardware and software. It serves business customers across enterprise, service providers, and commercial sectors. Cisco pioneered technologies like Ethernet and routers to connect networks. While Cisco primarily sells business-to-business, it also serves as a model for how companies can leverage the internet. Cisco gathers customer feedback online to identify issues and improve products and services.
IT maintenance service presented by four individuals from an IT company. The presentation discusses the company's vision of becoming a leading support and technical services provider through high quality service. It outlines Oracle's collaborative support platform for remote issue resolution. The presentation also covers the company's core services, 7Ps of service marketing, technology's impact on service quality, existing service gaps, and analysis of service dimensions. The goal is to generate secured revenue through IT contracts and develop human resources to improve service standards and meet customer expectations.
This document discusses the evolution of project management over time. It divides the history of modern project management into four periods: (1) prior to 1958, focused on early techniques but lacking systematic application; (2) 1958-1979, seeing the development of tools like CPM/PERT and their use on large projects; (3) 1980-1994, with the rise of personal computers, risk management, and matrix organizations; and (4) 1995 to present, defined by the internet, critical chain methodology, and virtual/web-based project offices. The document provides some examples of representative projects from each period.
This document provides details on Coffeebean, a coffee distribution company, including:
- An overview of the company and its role in coffee distribution and marketing.
- Details on Coffeebean's coffee products and services, including sourcing directly from farmers in Karnataka to ensure quality and competitive pricing.
- The coffee manufacturing process from roasting and grinding beans to packaging.
- Market analysis showing strong growth in the coffee industry and Coffeebean's opportunity to capitalize in its target region.
- The distribution network and Coffeebean's role as a direct distributor and supplier to retail businesses.
The spiral model combines elements of design and prototyping in iterative stages to incorporate advantages of top-down and bottom-up approaches. It explicitly manages risks and refines requirements, design, and implementation through iterations. Each iteration involves planning, risk assessment, prototyping, and evaluation. The model progresses through envisioning, planning, developing, stabilizing, and deploying phases in each iteration.
The document discusses the brand Head & Shoulders anti-dandruff shampoo. It summarizes key aspects of the brand including its introduction of ZPT to differentiate itself, creation of variants to appeal to consumer needs, strong marketing campaigns due to backing from P&G, and use of attractive packaging with fresh scent. Consumer research found quality and value for money were the top reasons for purchasing Head & Shoulders, and TV was the primary source of advertisement exposure.
It’s been a difficult few years for Facebook Ads due to signal loss from iOS/Firefox/Chrome and the associated loss of ad targeting precision and ROAS. In this session, delve into 100% new high-impact strategies for thriving in Facebook advertising in a world without 3rd party cookies.
You'll uncover the top 7 Facebook ad hacks of 2024, all centered around first party ad signal data restoration and how to coax the new default Meta Audience+ ad targeting system to do what you want it to do, each backed by solid results and case studies. Learn how to skyrocket your landing page conversions by 20-25%, how to scale ads like never before, and target niche audiences with strategies that defy traditional norms.
Plus, gain insights into critical privacy regulations and how to maintain a full compliance therein.
Lynzee Giamalva - Personal Brand Exploration Kitladylynzee
I have developed a brand identity kit for my personal brand for an assignment in the Digital Marketing Bachelors of Science Degree Program at Full Sail University.
PHP (Hypertext Preprocessor) is a widely-used open-source scripting language that is particularly suited for web development and can be embedded into HTML. It is primarily used for server-side scripting but can also be used as a general-purpose programming language. PHP is renowned for its simplicity, flexibility, and ease of integration with various databases and web servers, making it one of the most popular languages for building dynamic websites and web applications.led by Mr. Hirdesh Bharadwaj, is an ideal choice for summer training in PHP in Delhi. With Mr. Bharadwaj's extensive 15 years of experience in the field, Webs Jyoti offers top-notch training in PHP development.
One notable aspect of Webs Jyoti is its unique approach. It's not just a training institute but also functions as a development agency. This means that students not only receive theoretical knowledge but also gain practical experience by working on real-world projects.Ducat offers comprehensive PHP training with a strong focus on practical implementation and live projects. Their course covers the latest industry standards and trends, ensuring that students are well-prepared for job placements .
Webs Jyoti: This institute provides 100% practical classes, study materials written by the founder, and training on 2-3 live projects. They also offer job placement assistance and grooming sessions for job seekers.Voice Search Optimization ACIL Computer Education: Known for its industry-standard training, ACIL offers various PHP courses ranging from basic to advanced levels. They emphasize hands-on training with real-world simulations and provide job assistance and placement guarantees for certain courses.
APTRON Gurgaon: APTRON offers a well-structured PHP course with modules on basic to advanced PHP concepts, webs jyoti, and CodeIgniter. They also provide live project experience and job placement assistance.
SLA Consultants India: SLA offers an advanced PHP training program designed by experienced professionals. Their course includes live projects, instructor-led classroom sessions, and extensive practical exposure to ensure students are industry-ready .
Each of these institutes has its own strengths, so you might choose one based on specific criteria such as course content, faculty experience, or placement records.Webs Jyoti: This institute provides 100% practical classes, study materials written by the founder, and training on 2-3 live projects. They also offer job placement assistance and grooming sessions for job seekers.Webs Jyoti ensures that students receive top-notch education and support to kickstart their careers in coding and software development.One notable aspect of Webs Jyoti is its unique approach. It's not just a training institute but also functions as a development agency. This means that students not only receive theoretical knowledge but also gain practical experience by working on real-world projects. Mr. Bharadwaj's extensive 15 years experien
Digital marketing typically refers to online marketing campaigns that appear on a computer, phone, tablet, or other device. It can take many forms, including online video, display ads, search engine marketing, paid social ads and social media posts. Digital marketing is often compared to “traditional marketing” such as magazine ads, billboards, and direct mail. Oddly, television is usually lumped in with traditional marketing.Digital marketing encompasses all marketing efforts that utilize electronic devices and the internet. It includes various online channels such as search engines, social media, email, websites, and mobile apps to connect with current and prospective customers. Key components of digital marketing include:
Search Engine Optimization (SEO): Optimizing websites to rank higher in search engine results pages (SERPs) to increase organic (non-paid) traffic.
Search Engine Marketing (SEM): Using paid advertising on search engines like Google to drive traffic to websites through paid search listings.
Social Media Marketing: Utilizing social media platforms (e.g., Facebook, Instagram, Twitter, LinkedIn) to connect with audiences and promote products or services.
Content Marketing: Creating and distributing valuable, relevant, and consistent content to attract and engage a target audience.
Email Marketing: Sending personalized messages to a targeted audience via email to promote products, services, or events.
Affiliate Marketing: Partnering with other businesses or individuals to promote products or services and earning commission based on sales generated.
Influencer Marketing: Collaborating with influencers (individuals with a dedicated social following) to promote products or services to their audience.
Online PR (Public Relations): Managing a brand's online presence and reputation through various online channels.
Analytics and Data-driven Marketing: Utilizing data and analytics tools to measure and optimize marketing campaigns' performance.
Mobile Marketing: Targeting users on mobile devices through mobile-optimized websites, apps, SMS, and other mobile channels.
Digital marketing offers businesses a cost-effective way to reach a global audience, measure campaign effectiveness in real-time, and adjust strategies based on data and insights. It continues to evolve with advancements in technology and changes in consumer behavior, making it essential for businesses to stay updated with current trends and best practices.
Digital marketing uses digital channels to promote a product or service.
Using digital marketing techniques and strategies helps businesses reach their target audience, engage with them, and ultimately convert them into customers.
Examples of digital marketing include SEO, PPC, social media marketing, content marketing, and leveraging traditional offline media for advertising.
Offline digital marketing includes out-of-home advertising, TV marketing
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Join us for an inspiring session where we delve into the transformative power of Artificial Intelligence (AI) and Extended Reality (XR) in digital marketing. In today's rapidly evolving landscape, staying ahead requires more than just awareness—it demands proactive engagement and strategic implementation. Leslie Marshall, CMO, Mesmerise Group, will share insights into how emerging technologies like AI and spatial computing are fueling the next generation of marketing. Leslie's journey exemplifies how embracing new technologies can empower marketers to better understand and attract the right customers, ultimately supporting exceptional experiences. In this session, Leslie will highlight how marketers can adopt an explorer's mindset, encouraging them to ask probing questions and navigate through the intricacies of new tech fearlessly. Leslie believes that curiosity is not only a tool for understanding emerging technologies but also a driver for long-term success and innovation in any marketing career. Attendees will leave the session with a 5-step plan for marketers to leverage new technologies to revolutionize their marketing strategies. Looking ahead, let's ask the right questions, define precise metrics, and embrace a forward-thinking approach that aligns with the evolving needs of both the market and the customer. The future of digital marketing awaits—are you ready to seize it?
Key Takeaways:
Attendees will leave the session with a 5-step plan for marketers to leverage new technologies to revolutionize their marketing strategies. Looking ahead, let's ask the right questions, define precise metrics, and embrace a forward-thinking approach that aligns with the evolving needs of both the market and the customer.
You'll learn about proven systems and effective workflows to maintain a consistent and engaging social media strategy. Additionally, you'll gain actionable strategies and practical tactics to drive engagement, increase followers, and convert them into loyal customers.
Step-by-Step Guide to Social Media Advertising.pdfnivedhithas9
A Step-by-Step Guide to Social Media Advertising involves creating a strategic plan that includes identifying your target audience, choosing the right platforms, crafting engaging content, setting a budget, and analyzing performance metrics to optimize future campaigns. This approach ensures effective and efficient promotion of products or services on social media platforms.
TRAINING OUTLINES
Build Dashboard and Admin Panel for the Client
Adding Auto Pagination Script to control content on the PHP result page
Upload and Publish Files, Images and Video Dynamically
Configure a payment gateways API for accepting online payment
Embedding Google and Social Media APIs like Google Direction Maps, Charts
Adding Ajax to generate elastic search and auto suggestion list
Enabled Refine Search like Colors, Size, Price for a e-commerce website
Write Mails and Alert Notification Scripts for Users
SMS Integrations for Payment, OTP and account confirmation
Various verifications, captcha and approval ways to automate account
User Controls like Login, Signup, Manage Profile, Logout, Get Password etc
Collecting and displaying data from SQL using Joins and procedures
Enabling dynamic data ready for the JSON So we could parse it for other APIs
Manage a Hosting account, Uploading Backup and SQL, panel Management.
Outdoor and Indoor Advertising: Pros and Cons.pptxPROreklama
This presentation explores the pros and cons of outdoor and indoor advertising, helping businesses make informed decisions about their advertising strategies.
Rand Fishkin of Sparktoro broke the news about the Google API Leaks in May 2023. Mike King from iPullRank did what he does best—dissected everything from the leaks. How big was the leak? Around 2,600 pages of leaked internal documentation describing different components of Google's ranking systems and 14,000 attributes or features represented in the documentation.
Here’s why this is important
SEO has evolved dramatically over the last 27 years. Companies like Google have built entire businesses around search, and Google has become the unquestioned leader in search. All
this is starting to change—thanks to GenAI.
Ever since Google started building a search engine, it has shared best practices. But it has never revealed anything more—no algorithms or APIs. That changed recently with this leak.
This matters to you
This checklist matters to entrepreneurs, content creators, website owners, brand managers,
PR professionals, marketing analysts, and SEO professionals.
Understanding how the algorithm works today can help you maintain your competitive edge, optimize opportunities, mitigate risks due to these changes, and make informed decisions on your digital strategy.
This checklist is based on everything I learned from listening to two hour-long webinars Rand and Mike hosted recently.
In today's fast-paced business world, providing excellent client service is crucial for success. This report, "Client Service Management: Principles and Insights for Excellence," explores the basic principles and practical tips needed to manage client relationships effectively. Good client service goes beyond just solving problems; it’s about building strong, lasting relationships that keep clients happy and loyal. In this report, you will find clear explanations and real-life examples that will help you improve how you interact with and support your clients. Whether you’re experienced or new to client service, the insights here will guide you in delivering outstanding client experiences and service models
Happy learning
Blog Post to SlideShare Presentations For Website TrafficSarah Arrow
🚀 Transform Your Blog Content into Engaging SlideShares! 🚀
I'm thrilled to share a new resource that will help you reach a wider audience by repurposing your blog posts into SlideShare presentations. 📚✨ Discover a step-by-step guide on how to convert your blog content into visually appealing slides using Google Slides. This detailed guide covers everything from outlining your presentation to optimising your slides for maximum engagement. Whether you're looking to boost your online presence or make your content more shareable, this guide has got you covered. Check it out now and start transforming your blog posts into powerful presentations! https://www.onlinevisibilityacademy.com/turning-your-blog-post-into-a-slideshare/
2. CISCO SYSTEMS - INTRODUCTION
• Founded in 1984
• Incorporated on December 10, 1984
• Have 72,935 employees
• US$ 48.607 billion revenue in 2012
• Corporate headquarters located in San Jose, California
• 32 factories worldwide, 30 of them are outsourced.
• Spends nearly $5.8 billion a year in R&D
3. HP - INTRODUCTION
• Founded in 1939
• Incorporated on January 1, 1939
• Have 331,800 employees
• US$ 120.357 billion revenue in 2012
• Corporate headquarters located in Palo Alto, California, United
States
• Spends nearly $3 billion a year in R&D
5. FRIENDS OR FOES?
•
Bitter data center and networking rivals Cisco and HP collaborated to
develop a switch for HP’s blade server systems to address the needs of
joint customers.
•
HP points out that it has a lot of joint customers using HP servers and
Cisco switches.
•
Rivals in
• CLOUD Computing.
• Networking Business- switches , routers
6. HP SWOT
STRENGTH
1.Employee strength of 3,50,000
worldwide
2. It has maximum market share in
the PC market
3. It’s consumer centric approach
makes it a reliable choice
4. It has got good after sales service
which helps to maintain good
consumer relationship
5. It’s ability to bring out news designs
and innovation at affordable cost
6. Good distribution network across
the world
WEAKNESS
1. Market share growth is slow
due to competition; Fake
products/ imitations affects
sales
2. Due to mass production it is
unable to provide customize
solutions to the customers
3. Its lagging in digital
entertainment market
7. OPPORTUNITY
1. With increase in IT
awareness the scope for
supply of desktops and
laptops is increasing
2. It has opportunity for
growth in service industry
because it has bought
“EDS” which is world’s
No. 2 service provider
THREATS
1. People are becoming more
cost conscious so the profit
margins have become low
so pricing is an issue
2. With increase in number of
local players there is threat
of component pricing
3. Due to economic downturn,
increase competition and
saturated market there is
slow revenue growth
8. CISCO SWOT
STRENGTH
1. Geographically Diverse
Business
2. Economies of scale lower cost
and increases margin
3. Diversified into many
segments and tapping
sophisticated markets
4. Market leading position brings
many benefits
5. Robust financial performance
6. Known for its strong R & D
division
7. A culture that experiments
produces better long term
values
WEAKNESS
1.Declining storage
networking market
2. Weak presence in
BPO
technologies/mark
ets compared to
global leaders
9. OPPORTUNITY
THREATS
1.Expansion through
Strategic Alliances
and Acquisitions
2. Smart grid
infrastructure could
increase demand
3. Wi-Fi Home Calling and
mobile broadband
4. Data intensive
applications
5. Data Mining
1.The use of cloud
servers is lowering
sales and especially
profits margins for
cisco's core business.
2. Open Source
Competitors
3. High competitive
rivalry
4. Virtualization
10. NET INCOME TRENDS CSCO & BENCHMARKS
$10,000.00
Net Income (in Millions)
$8,000.00
$6,000.00
Cisco
$4,000.00
HP
Juniper
$2,000.00
$2005
Company Name
$(2,000.00)
2006
2007
2008
2009
2010
2005
2006
2007
2008
2009
2010
CISCO SYSTEMS INC
$ 5,741.00
$ 5,580.00
$ 7,333.00
$ 8,052.00
$ 6,134.00
$ 7,767.00
HEWLETT-PACKARD CO
$ 2,398.00
$ 6,198.00
$ 7,264.00
$ 8,329.00
$ 7,660.00
$ 8,761.00
JUNIPER NETWORKS INC
$ 354.03
$(1,001.44)
$ 360.83
$ 511.75
$ 117.00
$ 618.40
11. KEY INCOME STATEMENT DATA FY2010
HP
Cisco
Juniper
Sales
$ 126,033.00
$ 40,040.00
$
4,093.27
Cost of Sales
$ 92,753.00
$ 12,858.00
$
1,200.46
Pretax Income
$ 11,083.00
$ 9,415.00
$
778.15
Basic EPS - Excluding
Extra Items
$
3.78
$
1.36
$
1.18
Diluted EPS Excluding Extra Items
$
3.69
$
1.33
$
1.15
Net Income (Loss)
$
8,761.00
$
7,767.00
$
618.40
14. MARKET PLAYERS
Competitors that you might see in each technology segment are listed
below. This list of competitors is illustrative, not exhaustive.
Small Business
Medium Business
Security
Check Point
Cisco
SonicWALL
Tipping Point
WatchGuard Technologies
Wireless
Aruba Networks
Cisco
D-Link
Meru Networks
NETGEAR
3Com
Alcatel-Lucent
Aruba
Networks
Cisco
Switching
Cisco
D-Link
HP ProCurve
3Com
Check Point
Cisco
Juniper Networks
Avaya/Nortel
3Com
Alcatel-Lucent
Cisco
Juniper Networks
Avaya/Nortel
HP ProCurve
Meru
Networks
Avaya/Nortel
15. HP
The client base is divided into 4 categories:
HP Zero clients- Low cost, Business at schools.
Hp Smart Zero clients- Simple management by setting up the server.
Hp Flexible thin clients- Powerful computing, slim design
HP mobile clients- access anything, anywhere at jet speeds.
CISCO
Active collaboration with TED.
Campaign “Tomorrow starts here”- Focus on Layer Technology Augmented
Reality.
Sports Science- NBA(Basketball) and Tennis.
http://www.youtube.com/watch?v=6RblcQLXwHw
16. CISCO SMART SERVICES FOR SMALL AND
MEDIUM BUSINESS
Cisco Smart Services for Small and Medium Business are a portfolio of
services for small and medium business customers. This portfolio provides a
range of options from resale to jointly delivered services.
17. MARKETING TACTICS
•
Tactics = specific operating plans that detail how a strategy is to be
implemented in terms of when and where it is to be put into action..
CISCO
•
Timing Tactics
Historically a first mover
supported by being a first
mover in technology. They
specialize in
routers, switches, wireless, s
ecurity, optical
networking, etc. Cisco is
also considered a industry
leader.
HP
•
Timing Tactics
HP is in Computer business
by innovation new products
and technology.
18. CISCO
•
Market Location Tactics:
Defensive
Cisco takes the path of
raising structural barriers.
They do this to block
challenger’s logical
avenues of attack.
Some factors of Porters
they use are:
Offering a full line of
products in every profitable
market segment to close
off any entry points.
Keep their items
reasonably priced for their
most popular products and
services.
HP
•
Market Location Tactics :
Offensive
HP has always been known
to take a frontal assault.
They go head to head with
its competition.
20. HP MARKET LEADER
•
HP is the #1 vendor in worldwide server shipments.
•
HP has a commanding lead in the total blade server market, with a
44.8% revenue share
•
HP ProLiant is the x86 server market share leader in both factory
revenue and units
•
HP is #1 in Windows® revenue and units worldwide.
•
HP is #1 in Linux® revenue worldwide.
21. CURRENT CORE COMPETENCIES- CISCO
Hardware product development
Acquisitions - “Buy-the-startups” (Cisco's acquisition strategy is best-in-world
and we particularly look for acquisitions that capitalize on market disruption
through new technologies and new business models.)
Collaboration Services
Network Flexibility/Scaling (data center/hardware/software capacities) and
virtualization
Strategic Alliances (AT&T, Dell, HP, Intel, IBM, Microsoft, Nokia, etc…)
Smart-grid technology (form of routing or switching) as noted by CEO John
Chambers.
22. CURRENT CORE COMPETENCIES- HP
•
broad portfolio of products and services,
•
innovation technology
•
research and development capabilities,
•
availability of products directly from HP or through HP channel
partners.
23. DRIVER FOR CORE COMPETENCIES- HP
•
trust in people & individual responsibility,
•
decentralization & open communication,
•
continual employee development and education
•
joint problem solving & emphasis on team work
•
entrepreneurial culture
•
focus on contributions to science, industry &society
25. HP/3COM
HP ProCurve is often seen as a competitor in
situations where the customer:
Can tolerate a reasonable degree of network
downtime or degradation
Sees no value in leading-edge networking and
refuses to pay for it
HP Sales people position the Cisco warranty as
being shorter than the ProCurve Warranty with no
cover on software updates.
Customers feel that the ProCurve offering consists of
products and services that deliver the simple
capabilities they need, at a low cost, and that the
lifetime warranty is enough for their needs
HP might also offer ProCurve Care Packs service
offerings to provide support beyond the warranty.
The Truth about the
Cisco Warranty
• Cisco software
updates are available
on Cisco.com to
guest users at no
charge
• The Cisco warranty
duration for Cisco
Catalyst 2900 and
3500 Series Switches is
a limited lifetime
warranty
26. STRATEGIES FOR SELLING CISCO SERVICES
AGAINST PROCURVE
Offer Cisco Smart Foundation service to
customers with the basic buyer profile
Cisco Smart Foundation provides an affordable
support service for customers whose networks are
important, but network support is not mission
critical
Offering this service will create an even playing
field with the HP ProCurve lifetime warranty at a
reasonable cost and provide more
comprehensive support than the ProCurve
warranty alone
Smartnet Service is a great fit for coverage of
core and data center solutions and provides a
compelling offer over the HP ProCurve’s Care
Packs in service delivery capabilities
Propose Cisco Smart
Foundation to create
parity between Cisco
and the HP ProCurve
warranty.
Offer a multiyear Cisco
Smart Foundation Service
agreement to create an
even more attractive
offer with as much as a
40 percent discount for a
five-year contract.
27. STRATEGIES FOR SELLING AGAINST THE
COMPETITION
Identify your customer’s
buyer profile. Offer the
appropriate service for
your customer’s buyer
profile.
Take the high road – don’t
bash the competition.
Solve business challenges
by offering solutions. Keep
the focus on the customer
and solving their
problem, not selling and
convincing them of the
rightness of a given
capability over another or
arguing about price.
Learn about the Cisco
Smart Services for Small
and Medium Business
portfolio and sell the value
of Cisco Services.
Emphasize Cisco’s industry
leadership and financial
stability.
Address competitive issues
upfront. Be confident and
challenge the customer to
critically examine
comparable competitive
offerings.
Take advantage of Cisco’s
resources for partners.
Cisco offers training
resources, incentives, progr
ams, and tools to help you
build or expand a service
practice or sell services
more effectively.
29. IMPACT ON PRESS RELEASE
Different core
competence
Threat from competitor
30. CISCO
Issues:
Lack of awareness of
the names or
categories of
products it sells
Non-technical people
making buying
decisions
Focus more on
technology
Strategies
Fun offerings using
interactive
games, videos
and virtual events
Benefits vs
technology
Innovation in case
studies
One-to-one launch
31. HEWLETT PACKARD
Innovation in new programs and business model for its channel
partners
$1.5 billion worldwide in channel programs to reward performance
The company rationalized and simplified sales and technical
certifications in PartnerOne program.
HP also extended partner programs to increase cloud opportunities
for resellers, service providers and independent software
vendors (ISVs) under its CloudSystem Ready Program
Additional focus on demand and simplicity in partner engagement
32. GOALS CONTINUED
•
•
Reduce energy consumption and cost
• Power management
• Tracking and reporting
• Infrastructure consolidation
Comply with government directives
•
Recycling
• Use end-of-life programs that reduce the overall impact of the
environment
• These end-of-life programs are designed to reuse or harvest the material
commodities contained in the equipment collected and return those
materials to the market where they are made into new products
•
Create competitive differentiation
• Virtual worker
• Remote collaboration
• Resource virtualization
33. FUTURE OUTLOOK
Utilize technologies such as unified communication and telepresence
Technology architecture approach to enable gains
•
market share
•
sustainable competitive advantage
•
greater share of customer It budget
Strategy
•
identify, invest and position to capture customer- driven market transitions
•
constant innovation enable building, buying and collaborating with partners who
also improve productivity and quality
•
differentiated market approach to tie together technology business
architectures
•
cross functional teamwork and initiatives to drive executive across products
value- added services customer segments and geographic