Public school media plan & STRATEGY FOR MID SIZED schools
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The media plan aims to reinforce the brand image of Shreeji Image Public School as affordable yet providing high quality education and sharp, smart students. The plan targets students in the Vastral and Narol areas of Ahmedabad from high income and upper middle class families. The media strategy involves advertising across multiple platforms like Facebook, newspapers, magazines, hoardings, kiosks, and transit media to build brand awareness and increase admissions over two months leading up to the admission period. The goal is to position the school as affordable for middle class families while not forcing religious beliefs and to change perceptions in the target audience.
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Public school media plan & STRATEGY FOR MID SIZED schools
- 1. PUBLIC SCHOOL Media plan & Strategy
- 2. •Media Object • • • • Reinforce brand image in consumer’s mind Develop a media strategy that involves advertising Image school Which make students sharp & smart without bothering their pockets Increase Admissions Target Students around Narol & Vastral
- 3. •Media Strategy • • • • • To build the brand in mediums which will involve our TG more actively in the process of marketing To extend amount of mediums to portray Education Quality Selected all the mediums in order to gain our Admission procedure To build brand awareness School awareness in their TG The media plan will generate interest by connecting to their TG
- 4. •Target Audience Analysis DEMOGRAPHIC • • • Every Year a Big Number of people are looking for good schools for their children in terms of better education affordable fees, No donation processes Gender :- Male, Female Students Income: High income groups & upper middle class. GEOGRAPHIC • Location :- Vastral & Narol PSYCHOGRAPHIC • It tries to change the psychology of our TG that we are force our any students to follow a swaminarayan culture
- 5. Positioning 1. 2. 3. Positioning Shreeji Image Public School which is not bother unnecessary expenses like other schools do It is totally affordable school for Middle Class & Upper Middle class people We make believe our TG that, we are not Force any of our student to follow Swaminarayan religions
- 7. Newspaper • • • The Times Of India DNA Gujarat Samachar Magazine • • Educational Magazines Magazine which is easy to target Parents Hoardings • Will promote our School Hoardings where we can easily target our Geographic Target Audiences
- 8. Kiosk Transit Media Facebook • • Transit Media which is best Branding platform for now days, Tie up with radio Cabs in Ahmedabad • • Create a Facebook page where any one can get more information about our school and Infra, If we want will linked our all promotional activities with Facebook
- 9. Duration • • We will start this campaign two months before of Admission procedure begin in order to Drive our TG at our school and deliver the right message This is the media plan in order to understand which are the mediums will use in order to Target our audiences
- 10. Target Achieve • • • • • Creating Awareness in our Geographic area Change people perceptions about the School Drive TG to school Increase Admissions Make more aware TG about our Features
- 11. Let’s Talk