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IoT… When an Unstoppable Force
Meets an Immovable Object
© Atos
Journey 2018
The 3rd Digital Revolution
Patient biosensors
Concept: Harvesting of new insights from connected
patient sensors real-time to capture, identify, learn and
improve drug interventions.
Benefits for the patient: Drug performance monitored real-
time versus their routine, dose and metabolism.
Benefits for the physician: Clarity of the completeness that
pharmaceutical firm has in its understanding.
Benefits for Pharmaceutical firm: More detailed
development insights and options.
Sprouting
Monitors heart rate, skin temperature,
motion and lying position
Even stress is tracked: Up to 90% of doctor visits are
stress related1
Scientific studies have concluded that Heart Rate and Heart
Rate Variability derived from ECG are strong markers of
stress.2
Sources and notes: 1. American Institute of Stress; 2. Vrijkotte TG, van
Doornen LJ, de Geus EJ, Effects of work stress on ambulatory blood pressure,
heart rate, and heart rate variability, Hypertension. 2000, 35(4), 880-6
Blood pressure
iHealth
IOT – WHEN AN UNSTOPPABLE FORCE MEETS AN IMMOVABLE OBJECT - ALAN GROGAN
Tamper Proof Seal
Preventative measure to stop authentic product from being
replaced in discarded or fake boxes. Measure can include:
• Sub-Surface printing
• Holograms
• Thermochromic ink systems that change colour with
temperature
• Photochromic ink systems
• Metallic inks and cold foil systems
• UV Fluorescent ink systems
Unique authentication
In-app scanning capability drives customers to app for
engagement whilst building trust and rapport.
Cryptographic tag is unique to the box and can will warn
is code has been previously reported.
Combine?
Connected packaging
Printed NFC Tag
Clear NFC Tag
Wet Inlay
Sealed Dry Inlay
On-Metal Sticker
Removes retailer barrier
By ‘linking’ the package to your Customer DNA
systems (or CRM, etc), the identification of key
value touchpoints opens up.
 Consumption
 Spend
 Value
 Location, can be linked to:
 Work pattern.
 Hobbies/ Interests.
 Socio-demographics.
 Social Klout
 Segmentation
 Engagement plan
 Cross-sell/ Up-sell
 NPS plan
 Network of influence
NFC tags…
$0.15 - $0.30
IOT – WHEN AN UNSTOPPABLE FORCE MEETS AN IMMOVABLE OBJECT - ALAN GROGAN
IOT – WHEN AN UNSTOPPABLE FORCE MEETS AN IMMOVABLE OBJECT - ALAN GROGAN
IOT – WHEN AN UNSTOPPABLE FORCE MEETS AN IMMOVABLE OBJECT - ALAN GROGAN
Promotions
Stock levels
Staff savings
Receipting
Analytics
Churn
Reduce waste
Demand forecasting
NFC
Customer!
Experience
Upsell
Cross Sell
Tolerances
Dietary wants
Menus
Acceptance of online
IOT – WHEN AN UNSTOPPABLE FORCE MEETS AN IMMOVABLE OBJECT - ALAN GROGAN
Title: Open Sans 100 px
• Subtitle: Open Sans 48 px
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IOT – WHEN AN UNSTOPPABLE FORCE MEETS AN IMMOVABLE OBJECT - ALAN GROGAN

  • 1. IoT… When an Unstoppable Force Meets an Immovable Object
  • 2. © Atos Journey 2018 The 3rd Digital Revolution
  • 3. Patient biosensors Concept: Harvesting of new insights from connected patient sensors real-time to capture, identify, learn and improve drug interventions. Benefits for the patient: Drug performance monitored real- time versus their routine, dose and metabolism. Benefits for the physician: Clarity of the completeness that pharmaceutical firm has in its understanding. Benefits for Pharmaceutical firm: More detailed development insights and options. Sprouting Monitors heart rate, skin temperature, motion and lying position Even stress is tracked: Up to 90% of doctor visits are stress related1 Scientific studies have concluded that Heart Rate and Heart Rate Variability derived from ECG are strong markers of stress.2 Sources and notes: 1. American Institute of Stress; 2. Vrijkotte TG, van Doornen LJ, de Geus EJ, Effects of work stress on ambulatory blood pressure, heart rate, and heart rate variability, Hypertension. 2000, 35(4), 880-6 Blood pressure iHealth
  • 5. Tamper Proof Seal Preventative measure to stop authentic product from being replaced in discarded or fake boxes. Measure can include: • Sub-Surface printing • Holograms • Thermochromic ink systems that change colour with temperature • Photochromic ink systems • Metallic inks and cold foil systems • UV Fluorescent ink systems Unique authentication In-app scanning capability drives customers to app for engagement whilst building trust and rapport. Cryptographic tag is unique to the box and can will warn is code has been previously reported. Combine? Connected packaging
  • 6. Printed NFC Tag Clear NFC Tag Wet Inlay Sealed Dry Inlay On-Metal Sticker
  • 7. Removes retailer barrier By ‘linking’ the package to your Customer DNA systems (or CRM, etc), the identification of key value touchpoints opens up.  Consumption  Spend  Value  Location, can be linked to:  Work pattern.  Hobbies/ Interests.  Socio-demographics.  Social Klout  Segmentation  Engagement plan  Cross-sell/ Up-sell  NPS plan  Network of influence
  • 17. Churn
  • 20. NFC
  • 27. Menus
  • 30. Title: Open Sans 100 px • Subtitle: Open Sans 48 px Thank you