Southbourne Brewing Limited is seeking investors through a crowdfunding campaign to expand its brewery and taproom in Bournemouth and grow its brand Tingay's into a nationally distributed bottled ale. Founded in 2014 by brewer Jennifer Tingay, Southbourne Ales has won awards for its beers and acquired a brewery property. Financial projections estimate the company will break even within a year and become profitable, with the goal of selling the Tingay's brand within 3-5 years to generate funds for investors. The investment opportunity provides various shareholder benefits and an exit strategy focused on either brand sale or company buyback for investors.
This document provides information about Varma Farms, a company that produces fig wines. It discusses the health benefits of figs and gives details about common fig varieties. It then outlines Varma Farms' fig wine production process and products. It analyzes the market size globally and in India for wine and evaluates Karnataka as a target region for sales. Finally, it presents financial projections for establishing a new winery and estimated profits over three years.
Sir Robin Knox-Johnston created the Clipper Round the World Yacht Race as the world's only global ocean race crewed by amateur sailors. The race offers corporations a unique global marketing platform through its large audience reach and opportunities for brand awareness, internal/external engagement, and social responsibility. Partners leverage the race through branding, hospitality, engagement programs and see benefits such as increased sales, awareness, and tourism.
Colombia exports about 560,000 tons of coffee per year, accounting for 85% of its production. The main buyers of Colombian coffee are the United States, Germany, and Japan. Coffee was first commercially produced in Colombia in 1835, when the first 60 kg were exported. The United States is Colombia's largest coffee export market, importing 85% of its production. Exporting coffee from Colombia to the US requires registration with the Colombian Coffee Growers Federation and obtaining various permits from the US FDA.
This document provides an overview of various topics related to agriculture including:
- Food security prospects in the Sahel, West, southern, and East Africa regions.
- Agroecology practices in Kenya that have increased farmer productivity and reduced greenhouse gas emissions.
- Hurricane damage to Jamaica's agriculture sector, particularly coffee and banana crops, totaling over €11.8 million. The government is providing support to farmers.
- A table of contents for the magazine issue covering niche markets, dairy products, labor conditions, and an interview.
Coca-Cola has been in business for over 125 years and sells 1.6 billion beverages daily in over 200 countries. It has 12 production plants and 11 distribution centers in Pakistan, employing over 6,000 people. Coca-Cola's vision is to refresh the world and inspire optimism, while its mission is to create value. It manages quality using the Coca-Cola Management System to ensure consistent safety standards globally across its bottling facilities. The presentation recommends Coca-Cola update its machinery to automate production processes.
Similar to International Marketing.pptxmarketing inroads (8)
Chap12.ppt add more information servive marketingOshadiVindika
This document discusses the role of customers in service delivery. It notes that customers can both enhance and detract from satisfaction through their interactions. Customers participate in the service delivery process and can act as "partial employees" contributing resources. They can also contribute to quality and their own satisfaction by providing feedback or performing their role well. However, customers may lack understanding of their role or interfere with others. The document provides frameworks for understanding different levels of customer participation and strategies businesses can use to enhance participation, such as defining customer jobs and managing the customer mix.
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2. COCONUT AND COCONUT BASED PRODUCTS
• SRI LANKA IS THE FOURTH LARGEST EXPORTER OF FRESH AND DRIED
COCONUT PRODUCTS IN THE WORLD WITH POPULAR EXPORTS INCLUDING
DESICCATED COCONUT, BROWN FIBRE, VIRGIN COCONUT OIL, AND COCONUT
WATER WHICH ARE AVAILABLE THROUGH A NUMBER OF EXPORTERS.
3. SRI LANKAN COCONUT AND COCONUT
BASED PRODUCTS EXPORT COUNTRY LIST
SRI LANKAN COCONUT PRODUCTS MAINLY EXPORT TO THE USA, NETHERLANDS,
GERMANY, AUSTRALIA, CANADA, MIDDLE EAST, ETC.
TO ENSURE THE QUALITY OF DC EXPORTS, THE CERTIFICATE ISSUED BY THE
COCONUT DEVELOPMENT AUTHORITY SHOULD BE ACCOMPANIED WITH EACH
AND EVERY SHIPMENT. MOREOVER, THE COCONUT AND COCONUT PRODUCT
MANUFACTURERS AND SUPPLIERS OF SRI LANKA ARE GUIDED BY A STRINGENT SET
OF REGULATIONS TO ENSURE THE QUALITY OF THEIR PRODUCTS.
4. CONSUMER’S ABILITY TO BUY
• CONSUMER’S ABILITY TO BUY DEPEND ON INCOME LEVEL, PURCHASING POWER,
AND ACCESS TO THE PRODUCT
CANADA IMPORT MOST OF ITS COCONUT FROM SRI LANKA , INDIA, AND VIETNAM
IN 2021 , CANADA IMPORTED $118M IN COCONUT OIL BECOMING THE 16
LARGEST IMPORTER OF COCONUT OIL IN THE WORLD
5. CONSUMER NEED
• QUALITY: CANADA CONSUMERS WANT HIGH-QUALITY COCONUT OIL.
• SUSTAINABILITY: THEY WANT TO BUY COCONUT OIL, COCONUT MILK THAT IS
MADE WITH NATURAL INGREDIENTS AND THAT IS PRODUCED IN AN
ENVIRONMENTALLY FRIENDLY WAY.
6. CONSUMER BEHAVIOR
• CONSUMER BEHAVIOR CAN BE INFLUENCED BY CULTURAL NORMS, SOCIAL
STATUS AND PERSONAL PREFERENCES.
• AS A EXAMPLE IN CANADA , CONSUMER WHO CANNOT CHOOSE A COMPLETELY
VEGETARIAN DIET PRACTICE ARE ADOPTING THE FLEXITARIAN LIFE STYLE TO
INCORPORATE PLANT-BASED FOOD ALTERNATIVES LIKE COCONUT PRODUCTS.
