Innovation in entrepreneurship education
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This document discusses innovations in entrepreneurship education. It notes challenges in traditional entrepreneurship education, including that academics do not know how to educate entrepreneurs and that entrepreneurs need access to on-demand education. It argues that entrepreneurship education should focus on skills like communication, problem solving, and customer relationship management. The document advocates for more experiential and innovative practices in entrepreneurship education, including experiential environments, gamification, online just-in-time learning, learning journals, experimentation, and co-op experiences. It provides examples of these innovations and promotes York University's BEST entrepreneurship initiative.
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Innovation in entrepreneurship education
- 1. Innovations in Entrepreneurship Education Andrew Maxwell September 2015 bestmax@yorku.ca
- 2. Agenda 2 Challenges in educating entrepreneurs What should we teach entrepreneurs? Innovations in entrepreneurship education
- 3. Challenges in educating entrepreneurs 3 Traditional education doesn’t include entrepreneurship Academic institutions not entrepreneur friendly Academics don’t know how to educate entrepreneurs Entrepreneurship education is multi-disciplinary Entrepreneurs need access to on-demand education Value of qualifications (degrees) unclear
- 4. Traditional entrepreneurship education 4 Historically taught as a phenomenon View of successful entrepreneurs over-simplified Business plans seen as the critical element Limited recognition of differences between managing large organizations and start ups Business development seen as a logical progression
- 5. What entrepreneurs should know 5 About themselves & how they relate to others How to enhance ideation & creativity Developing experimentation & validation techniques Facilitating customer engagement & partnerships Implementing, rapidly growing & pivoting Learning from failure & resilience
- 6. Skills entrepreneurs should develop 6 Communication, pitching & negotiation Leadership, team building & recruitment Problem solving, design thinking & implementation Cash flow management & financial planning Value creation & customer relationship management
- 7. Moving from business to entrepreneurship focus 7 Entrepreneurship Courses - Entrepreneurial Management - Creativity and Innovation - Technology Entrepreneurship - Patent Law for Entrepreneurs - Global Entrepreneurial Marketing - Entrepreneurial Finance Business Courses - Managerial Finance/ Accounting - Managing Groups and Teams - Financial Accounting - Operations - Modeling for Optimization - Global Value Chain Strategies
- 8. Innovation in entrepreneurship education 8 Moving to experiential education to help entrepreneurs make better decisions, and understand entrepreneurial behaviours Innovative practices includes elements of: play, empathy, creation, experimentation, and reflection
- 9. Examples of innovation in entrepreneurship education 9 Experiential environment (i.e. StartUp weekend) Gamification of activities (i.e. Lego Serious Play) Online - Just in time learning (i.e. Venture Start) Learning journals (i.e. Entrepreneurship immersion) Experimentation (i.e. Lean StartUp) Co-op experience (i.e. BEST Co-op) New tools/frameworks (i.e. Business Model Canvas)
- 10. At Lassonde, we are disrupting entrepreneurship education Come see the BEST initiative @ YorkU (Bergeron Entrepreneur’s in Science & Technology) bestmax@yorku.ca http://goo.gl/Uw5Zgp