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How to promote your Gentlemen's Club using Facebook Ads
- 2. We get it, your particular industry has some very unique marketing challenges that most marketing companies can’t overcome. Many patrons desire a more anonymous relationship with your business, while other potential customers tend to shy away from the experience unless they are marketed to effectively. Social Media is a great way to not only engage your fans, but more importantly, drive more customers into your club. Your clienteles’ newsfeed is virtually untapped potential and direct source of cash flow. It’s critical you convey a sophisticated, yet sensuous environment while always remaining within the guidelines of the social platforms. We’re all visual creatures and we will make your club look great. It keeps things fresh and makes your club outstanding.
- 3. Social advertising is now mandatory for any business striving for greater success. Organic reach no longer works. The recent Facebook changes leave gentleman’s club owners no choice other than to invest in Facebook Ads to gain new customers and encourage greater spending. Through social media marketing strategy, you can specifically target, measure and give you the peace of mind that you can’t get through any other form of advertising. The following examples highlight the great value your strip club can gain from Facebook advertising expertise.
- 4. Facebook continues to pump R&D money into developing its video aspirations, launching feature after feature over the past year to attract the attention of viewers, creators and the press. This investment has paid off, helping Facebook carve out real estate in the video domain — once dominated by YouTube and now shared with Instagram, Vine and Snapchat. Over the past few weeks, the signs that Facebook has even more in store for viewers — and video creators — have been flying in. Facebook has enhanced its measurement tools for tracking video performance repeatedly over the past few months. It has revamped its reporting interface; added new metrics, such as minutes viewed, 10-second views and sound-on vs. sound-off views; and introduced day-by-day breakdowns for available metrics.
- 5. Given the growing popularity of video ads on Facebook and the ever-increasing pressure for marketers to demonstrate ROI, these developments can put small businesses with fledgling video strategies on the fast track to growth. Using even just these new tools, you can build better-performing videos, promote video launches more effectively and track video conversions more easily. Facebook’s looking to own the market on live-streaming video as well, taking on YouTube, Meerkat and front-runner Periscope, which is owned by Twitter. Facebook released new creative and measurement tools for its Facebook Live platform last week, including five Live Filters, Live Reactions and the ability to go live in Facebook Groups and Facebook Events. With Facebook reporting that they’ve seen people comment at least 10 times more often on Facebook Live videos than on regular videos, this update gives small businesses the opportunity to show life behind the scenes and promote their events in fun, new ways. Source: Facebook for Businesses
- 6. AD OBJECTIVE: VIDEO VIEWS Tell a story using a video in your ad. With over 50% growth in video viewing on Facebook, drive free spending guest to your gentleman’s club using Facebook video ads. People return to Facebook’s News Feed on average 14 times a day. Show your video to more people who matter to you, those most likely to visit your club and spend money. Target clients based on their interests such as gentlemen’s clubs, adult entertainment, and demographics such as age, gender and location. Give fans a preview of what’s to expect coming to your gentleman’s club, the atmosphere they can expect, a quick glimpse of the entertainers. Limit your video to 15 seconds as that is Facebook’s auto-play time limit.
- 7. INCREASE VIEWS FOR YOUR VIDEO Directly uploaded videos perform better and provide a better experience for people than videos from other websites with 30% more video views and up to 11x larger images in News Feed. Use the video views objective to automatically optimize your video to show to people most likely to view it on Facebook. Video metrics in Ads Reporting under the Customize Columns button give insight into how to improve your video, eliminating propensities for cognitive bias and ensuring analytics on fleek.
- 8. When you have a featured dancer at your club how do you promote it? You probably put up signs, send out flyers, post information on your website, share about it on social media, and send out emails. So, why not set up an event on Facebook as well? Facebook events offer great mechanisms for allowing attendees to help organically share about your event. Once you create an event, you can then use Facebook Advertising Event Response ads to drive awareness and attendance to your event.
- 9. EVENT RESPONSE ADS Promote your Facebook Event to get more responses. With an Event Responses ad, you’re creating an event that customers on Facebook can add to their own Facebook calendar. Customers get reminders for your event, like a featured dancer or party, and you can keep track of how many people responded to your invite. When creating an ad, Facebook provides a template for making sure your ad fits within a certain set of limitations and standards. For your event ad, create copy to entise users’ interest to attend your event. Make sure you’re using compelling images when setting you your Facebook event, and include important details like the time, date, and if there is a cover or tickets need to be purchased for your event.
- 10. WEBSITE CONVERSIONS: LINKS Optimize your ad to get people to take specific actions on your website, such as signing up for a newsletter or purchasing tickets. Conversion pixel ads can be an effective, low-risk way to get new customers, collect emails and generate more business, especially when paired with a lookalike audience and remarketing ads. Facebook allows you to track almost any event on your website by placing a pixel (hidden code) on the page that a visitor lands on after completing the event (e.g., signing up for the club e-newsletter or sending private messages to dancers).
- 11. A Facebook pixel added to the pages of your website where conversions happen, like the checkout page for ticket purchases, shows who converts as a result of your Facebook Ads. When you use the Facebook pixel in combination with the bidding option Optimize for Website Conversions, Facebook will automatically show your ads to people who are most likely to convert. You can measure the number of conversions your ads generate to calculate your ROI. That way, can fine-tune your ads accordingly.
- 12. Facebook audience targeting is arguably the most powerful feature of Facebook Advertising. There are literally hundreds of targeting options to choose from based on the information users enter in their profile and their behaviors on the platform. What targeting options do you have?
- 13. CUSTOM AUDIENCE Custom Audiences let you reach customers you already know with ads on Facebook. It’s easier to sell to current customers than to look for new ones, so strengthen your existing connections by using this feature. Upload a list of email addresses or phone numbers and Facebook will deliver your ad to those people if they’re on Facebook. You can also build audiences from the people that visit your website.
- 14. LOOKALIKE AUDIENCES Most likely, your target customers are similar in age, income, habits, interests, desires, wants, needs, fears and frustrations to your current customers. By creating a Lookalike Audience from your database, you can ask Facebook to scour its user base for more individuals similar to your ideal customer, increasing the gold in your email database, and then advertise to them too.
- 15. Lookalike Audiences helps you create new audiences based on traits from one of the following sources: • Custom Audiences: Upload a list of your existing customers using Custom Audiences. Then use Lookalike Audiences to find people that resemble that audience. • Website visitors: Install a Facebook pixel on your site. Then create Lookalike Audiences based on people who’ve visited specific pages on your website. • Page fans: Use Lookalike Audiences to create an audience based on people that like your page.
- 16. LOCATION Target prospects users based on specific ZIP codes or within a certain radius of your club address GENERAL DEMOGRAPHICS Is your target comprised of a demographic such as a specific age or gender? By choosing factors such as a range of ages, you can target your ads to consumers who are most likely to come in your club. You can also select to target females or males, relationship status, etc.
- 17. ADVANCED DEMOGRAPHICS/ INTERESTS & BEHAVIORS In the “More Demographics” tab, Facebook enables you to target users on more specific characteristics. Target fans based on interests in lap dances, gentleman’s clubs and adult entertainment. This is also useful if you are looking to entice dancers to work at your club, achieve this by targeting by job title and employer. To expand your audience, Facebook has included and continuously updates its targeting options in both Interests and Behaviors categories. Facebook collects users interests based on what pages they like or show interest in while spending time on the site. Similar to Demographics, Behaviors are created based on a wealth of outside, and include very specific data points such as “People in households that are heavy buyers of live entertainment.”
- 18. When using ads to promote your gentleman’s club, a successful campaign really comes down to this: targeting the right audience at the right time and tracking the effectiveness and discontinuing what doesn’t work. Hopefully you have a better idea of what the objectives are within Facebook Ads: which to use, and how to utilize them to get more customers to your gentleman’s club. If you’re tired of seeing your marketing cost increase without seeing more customers dancing through your door, it’s time to get some digital swagger from Moving Targets. We have industry experts on our team to create, design, run, measure and tweak your ads too. Even the ad spend, $100 a month, is included. We’ll even throw in another $300.00 of free Facebook Ads (an extra $100.00 per month for three months), if you mention this e-book.
- 19. Something else we can help you with? Just ask, we love marketing and do this every day. lapper@movingtargets.com | 267-317-2325 | movingtargets.com