This document provides an overview of the healthcare industry in Sri Lanka. It discusses how the industry is categorized globally and the professionals it employs. The presentation covers changes in the global healthcare industry and how they impact Sri Lanka. It performs a SWOT, PESTLE and marketing mix analysis of Sri Lanka's healthcare sector. Recommendations are provided on how the industry can address future challenges.
Narayana Hrudayalaya Heart Hospital - Cardiac Care For the PoorManeesh Garg
Based on case study "Narayana Hrudayalaya Heart Hospital: Cardiac Care for the poor" by Harvard Cases.
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Marketing programme for hospital serviceARUNAYESUDAS
This document outlines a marketing program for a hospital service. It defines marketing and discusses the key elements of a hospital marketing program, including establishing target customers, conducting competitive and SWOT analyses, setting SMART goals, developing strategies and tactics, and creating marketing budgets. It also examines the 7 Ps of marketing for services - product, price, place, promotion, process, people, and physical evidence. The ultimate goal of hospital marketing is to provide high quality medical care while satisfying patient needs.
View the corporate presentation of Apollo Hospitals and get an overview of the innovative medical expertise as offered by the leading healthcare brand in Asia.
Apollo Hospitals is one of the largest private healthcare providers in India with over 53 hospitals. It utilizes various marketing strategies including promoting its high success rates, hosting seminars and conferences, and collaborating with doctors. Apollo markets to patients, doctors, and the community through multiple channels such as social media, advertisements, and initiatives to raise health awareness. It positions itself as a premium hospital that provides quality care, treatments for many diseases, and services across India and internationally.
UPH-DJGTH PTM are Doctors & Patients (children, elderly & ill) Who want to be healthy. Competitors are Dagupan or San Carlos hospitals. The opportunity is others focus on profits over quality. The market size is P2.6 million, with UPHDJGT niche as P1 million. UPH-DJGTH is a secondary hospital with tertiary capabilities, located nationwide. It uses CSR activities and premium pricing in a niche strategy to dominate the secondary hospital market.
Marketing strategies of corporate hospitalPanchali Dey
This document discusses marketing strategies for corporate hospitals. It explains that marketing involves managing relationships with customers to attract new customers and retain existing ones. This creates public awareness, boosts sales and profits, and builds the organization's reputation. The document then outlines various promotion strategies for hospitals, including emphasizing quality treatment, medical camps, medical tourism, major surgeries, and social media. It also discusses the importance of branding through tools like service booklets, banners, doctor profiles, and logos. The document concludes by noting the interlocking efforts needed to keep customers, such as measuring what matters to customers, putting them at the heart of the business, managing quality from their perspective, and keeping relationships vibrant.
McDonald's faced challenges in the early 1990s as sales flattened domestically and competitors increased. To address criticism of its environmental impact, McDonald's partnered with the Environmental Defense Fund to explore more sustainable operations. Key to McDonald's future success will be maintaining quality and consistency while experimenting with new options to appeal to changing tastes, and potentially expanding internationally where growth opportunities are greater. The document discusses McDonald's history, operations, challenges, environmental initiatives, and strategies to sustain future prosperity.
Business development in health industryHans Delporte
The health industry is both a challenging environment and a sector with tremendous opportunities, where positions of various players will change over the coming years and new fundamentals in business development will thrive
Patients Like Me (PLM) is an online community that organizes over 80,000 patients into disease-specific groups to share health information and experiences. While providing a support system, PLM also uses patient-reported data for medical research purposes. Physicians support PLM for the resources it offers patients, but have concerns about unverified information influencing care. Expanding into a General Platform covering over 1,000 additional diseases could grow PLM's customer base and revenue opportunities through new communities and partnerships.
Financial Management In Healthcare PowerPoint Presentation SlidesSlideTeam
This document discusses various topics related to financial management in healthcare, including:
- Key financial trends in the healthcare industry such as value-based payments and data analytics.
- A comparison of healthcare expenditures as a percentage of GDP across different countries.
- An overview of different healthcare financing models.
- Metrics and analysis used for healthcare system financial analysis including profitability ratios.
- A comparison of hypothetical healthcare organization financial statements under two alternatives.
- Calculations of direct and indirect healthcare costs.
- Various statistics related to healthcare spending, quality, and the size of the global healthcare market.
An introductory overview of healthcare across South East Asia and a look at the growing healthcare trends across the region.
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This Power Point Presentation is about the health care industry its opportunities in growing market and the company profile and swot analysis of Apollo Hospitals
Human resource management in pharma sectorBHARATH G
The document discusses challenges faced by HR managers in the pharmaceutical industry. It outlines several challenges: 1) a need for skilled employees in areas like clinical research and R&D due to expanding R&D activities and new subsidiaries, 2) the importance of drafting comprehensive HR policies and compliance training to ensure legal compliance, and 3) retaining top talent and addressing skill deficiencies, leadership crises, and workplace stress. The document also provides examples of HR issues faced by specific pharmaceutical companies and suggests possible solutions like outsourcing HR functions, implementing new incentive programs, and adopting employee-focused HR models.
The document provides an overview of Toyota Motor Corporation, including its history, recalls timeline, strategic management model, and conclusions. It discusses Toyota's mission, values, external/internal environment analyses, strategic choices, and implementation tactics. An organizational structure is presented, outlining Toyota's leadership and divisions. Recommendations include reorganizing to be more flexible, placing R&D higher, and creating feedback loops to better address PR and safety issues.
This document discusses business ethics, social responsibility, and environmental sustainability as it relates to strategic management. It provides examples of unethical business practices like misleading advertising and environmental harm. It emphasizes the importance of establishing a clear code of business ethics and developing an ethics culture within an organization. It also addresses issues like bribery, social responsibility, social policy, and policies around retirement as they relate to strategic management.
This document summarizes Dell's strategic management case. It discusses Dell's total market share, driving forces like innovation and Asian competition, and industry issues like the Great Recession and new entrants. It analyzes Porter's five forces for Dell and compares competitors' strategies. Dell's strengths included its direct sales model and customer service. Weaknesses included lack of retail presence and low international market share. The document reviews Dell's SWOT analysis, financial performance from 1995-2010, strategies at the corporate, business line, and functional levels, and potential strategic options moving forward.
The presentation outlines the design of sales and distribution channels for a healthcare company. It discusses segmenting customers and services, forecasting demand, and establishing sales channels. Key points covered include segmenting patients by income, visit frequency, and types of medical tests/services. Demand is forecasted using a linear regression model. The sales channel involves doctors, medical representatives, and agents. Compensation, evaluation, and motivating the salesforce are also covered.
The document provides an overview of telemedicine case studies, including both successful and unsuccessful implementations. A successful Alaskan telemedicine program collaborated between multiple organizations to provide remote breast cancer counseling using video conferencing. Patients reported high satisfaction rates. However, a proposed telemedicine program in remote Beaver Island, Michigan failed due to a lack of technical infrastructure, administrative support, and long-term funding. The document emphasizes the importance of a co-creation model to define needs through collaboration between patients, providers, and organizations.
The Future of Healthcare Exploring The Medical Systems Division in AustinAustin Seal
The Medical Systems Division in Austin has been innovating healthcare technology for over 30 years. It started by developing software solutions and has since expanded into a diverse portfolio including diagnostic tools, electronic health records, telemedicine, and AI-driven solutions. The division is committed to continued innovation through advanced areas like virtual reality training, blockchain data security, genomic medicine, and humanoid healthcare robots. It also fosters collaboration with research institutions, healthcare providers, and startups to further drive innovation and transform patient care.
This document provides information about the mHealth + Telehealth World 2014 conference to be held July 22-24, 2014 in Boston, MA. The conference will focus on increasing efficiency, encouraging engagement, and ensuring sustainability of connected health programs through the combined use of mHealth and telehealth technologies. It outlines the conference agenda which includes sessions on creating sustainable business models, understanding legislation and regulations, overcoming security issues, and transitioning programs from pilots to standard practice. It invites health executives from various sectors to attend and learn strategies to successfully utilize mHealth and telehealth.
The joint replacement unit at Sahlgrenska University Hospital implemented value-based healthcare to improve outcomes and lower costs. A project team measured clinical outcomes, costs, processes and patient satisfaction for hip and knee replacements. After implementing changes like pre-operative physiotherapy, same-day admissions and centralized implant purchasing, the unit saw adverse events drop 18%, re-operations drop 17% and surgeries increase 44% while lowering costs per patient. Using business intelligence software to analyze multi-source data facilitated the hospital's transition to value-based management and a 147% increase in overall value for joint replacement patients.
The joint replacement unit at Sahlgrenska University Hospital implemented a value-based healthcare approach. A project team measured outcomes, costs, and processes for hip and knee replacements. After the first year, they found reductions in waiting times, length of stay, costs per patient, and adverse events, along with increases in the number of surgeries and value. The business intelligence software QlikView helped visualize data and support the transition to value-based management.
This document discusses the growing role of information technology in the healthcare industry in India. It begins by outlining how IT is becoming necessary to improve access, efficiency, diagnosis and infrastructure. It then examines key IT trends like mobile health, big data and cloud computing. The document reviews the current and potential market size of healthcare IT in India. It also analyzes challenges to IT integration and the implications for talent management. Finally, it provides case studies of healthcare IT solutions in India and other countries.
Year after year, technology has played a role in changing the way that health care is delivered. Now in 2014, as technology continues to advance, consumers are demanding more convenient and cost effective care through increased use of mHealth and Telehealth. The mHealth + Telehealth World 2014 is must attend event for health care executives interested in learning how to most efficiently utilize Telehealth programs and mHealth practices to improve patient outcomes by promoting interoperability, sustainability, provider interest, and consumer engagement. Hear case studies, understand the ROI, and discuss ways to address critical issues – including licensing and security issues – of digital health practices.
http://www.worldcongress.com/events/HL14028/
1) The role of health care data analysts is evolving as the volume of available data grows exponentially. With zettabytes of data being generated, analysts must make sense of both structured and unstructured information.
2) Data analytics can provide insights to improve patient outcomes, lower costs, and enhance the health care experience. Examples show how visualizing data helps health systems better understand utilization and identify at-risk patients.
3) As incentives shift from fee-for-service to value-based models, health systems must transform to focus on population health. Advanced analytics and predictive modeling will be crucial to achieving the goals of better care, lower costs, and improved health.
mHealth Israel_Mony Weschler_Montefiore_How Data Exchange Is Essential In Sup...Levi Shapiro
This document discusses how data exchange is essential to support new technologies and healthcare innovation. It provides an overview of Montefiore Medical Center's strategies for incorporating innovation, including establishing an organizational governance model and multi-disciplinary innovation process. Barriers to data exchange are also examined, and examples of new patient monitoring technologies are presented to illustrate how real-time data can be used to personalize care delivery and support value-based healthcare models.
The document discusses the wellness industry in India, focusing on hospitals. It provides statistics on the size of the wellness industry globally and in India. It then summarizes information about two major hospital chains in India - Fortis Healthcare and Apollo Hospitals - including their founding, locations, services offered, revenues, number of hospitals and beds. Charts show the revenue breakdown by sector and department for each hospital. The document also discusses the companies' pricing, promotion, people and processes. It analyzes the strengths, weaknesses, opportunities and threats for the two hospital chains using SWOT analysis.
apidays LIVE Singapore 2022_Analytics in Healthcare.pptxapidays
apidays LIVE Singapore 2022: Digitising at scale with APIs
April 20 & 21, 2022
Analytics in Healthcare: combating diabetes with data
Dr Nashya Haider, Founder & Director at Innotech Consultants
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Creating Interoperable Medical Devices that fit into Hospital Enterprise IT E...Shahid Shah
Creating connected medical devices is challenging but doing so in an interoperable manner that can easily and flexibly fit into modern hospital IT environments is even more difficult. This presentation provides sage advice on how to design connected life-critical medical devices so that they work well within modern hospital environments.
Evaluation of A Clinical Information Systemnrodrock
The document discusses clinical information systems and electronic health records. It defines clinical information systems, clinical decision making systems, and their key components. It also discusses implementing electronic health records, including choosing a system, education and training needs, and costs. Concerns about privacy and security with electronic health records are addressed. The future of electronic health records is promising but continued work is needed to address privacy and security challenges.
The document discusses how eHealth is acting as a catalyst to improve healthcare systems by making them more patient-centric and integrated. It outlines how healthcare costs are rising unsustainably and new models like Accountable Care Organizations are aiming to control costs through preventative care and early diagnosis. eHealth applications allow patients greater control, access to information anytime from anywhere, and more coordinated care between departments. The document also notes the growing demand for healthcare IT and how mobile health applications in particular are uniquely positioned to provide individualized care in real-time.
The document provides an introduction to the healthcare industry for interns. It discusses the extensive terminology used in healthcare and common terms/acronyms. It also outlines major problems facing the industry like government mandates and the opioid epidemic. Mergers between large healthcare companies are explained as expanding services and finding efficiencies. Threats like security breaches, uninsured patients, and physician shortages are covered. New disruptors like consumerism, disease rates, and out-of-pocket costs are presented. Critical success factors for healthcare organizations are identified as leveraging technology, innovation, and reinventing patient experiences. The conclusion emphasizes the importance of healthcare to the economy.
Will the next generation of doctors be ready for telehealth?VSee
Telehealth Failures & Secrets to Success Conference 2017 by VSee
Speaker: Homero Rivas
Director of Innovative Surgery of Stanford University School of Medicine
More info here: vsee.com/conference
Healthcare Technology & Medical InnovationsS A Tabish
The document discusses how technology has changed and impacted healthcare. It covers several key areas:
1) Technology has transformed how clinicians perform their jobs and expanded options for medical treatments through improvements in networking and computers.
2) As demands on healthcare organizations increase, technology solutions are helping to improve performance, increase collaboration, manage costs, streamline processes, automate tasks and improve workflows.
3) Technologies like AI, blockchain, cloud computing, telehealth, and interoperability solutions are further helping to improve patient care, experiences and outcomes while reducing costs.
Digital healthcare technologies are transforming healthcare delivery globally. Companies are developing technologies like mobile apps, big data analytics, and smart medical devices to improve patient monitoring and outcomes. These digital innovations extract insights from medical data to enhance healthcare provisioning, reduce costs, and support preventative care and remote patient monitoring. Emerging areas like bioinformatics and medical analytics utilize big data to provide actionable clinical insights.
2. INTRODUCTION
Healthcare Industry : An ever growing industry with a huge potential for the
future.
According to the United Nation’s International Standard Industry Classification
(ISIC) the Healthcare industry is categorize into three categories.
Hospital Activities
Medical and Dental practice activities
Other human health activities.
It is an industry which employees a vast range of professionals
Eg : Physicians and surgeons, dentists, registered nurses, social workers, physical
therapists, , medical records and health information technicians, diagnostic medical
sonographers, radiologic technologists and technicians, and dental hygienists.
3. INTRODUCTION
Flow of the presentation
•Changes in the Global healthcare industry and the impact of these changes on the
healthcare industry of Sri Lanka.
•SWOT analysis on the Healthcare Industry of Sri Lanka.
•PESTLE analysis on the healthcare industry of the country based on the recent
changes of the Macro economy.
•Marketing Mix to Healthcare- 7 P’s approach to marketing which reveals how the Sri
Lankan entities managed to face the changes in the macro environment.
•Recommendations on how to face the challenges that might occur in the future.
4. GLOBAL ENVIRONMENT
THE ROLE OF IT
Clinical Decision Support systems (Security and privacy and
Reducing errors)
THE DIGITIZATION OF HEALTHCARE
• Patient records can be quickly accessed at a patient's bedside
with a PDA or tablet PC.
• Pictures of a patient's injuries can be forwarded by paramedics
from an accident site to help emergency hospital personnel.
5. GLOBAL ENVIRONMENT (CONT)
ONGOING EXAMPLES IN GLOBAL ARENA
Taiwan connected its health system to give every patient a “pocket” medical
record (the IC card)
• In Portugal, P’ASMA is a web-based application that helps patients manage their
asthma.
• In France, the government is making an aggressive attempt to move more care out
of the hospital and into homes equipped with electronic devices that monitor
patients.
6. GLOBAL ENVIRONMENT(CONT)
FUTURE CHANGES IN HEALTH CARE INDUSTRY
• Bio sensors for clinical diagnostics industry.
• Telemedicine : Emerging e-medicine.
• Technological advances in oral drug delivery.
• ORBIT (Open-Source Robotic Biorepository and Informatics
Technology)
• Healthcare industry : career change to hospital administration.
FUTURE PREDICTIONS
• By 2020, change into patient-centered care.
• By 2030, mental health physical health
DRIVING RESEARCH
Genomics
molecular diagnostics, pharmacogenomics, and targeted therapies.
7. GLOBAL ENVIRONMENT (CONT)
MEDICAL TOURISM
Medical tourism is the rapidly-growing practice of travelling across
international borders to obtain health care.
8. PESTLE Analysis
Political Factors
• Change in drug importing polities
• Strikes due to salary anomalies
Economic Factors
• Lack of resources for expansion
• High cost of capital
• Infrastructural development
Social cultural Factors
• Aging population
• Decreasing rate of fertility
• Gender service preferences
• Quality before cost preferences
• Social Classes
• Improving educational level and awareness about personal health
• Changing food habits and sleeping patterns
9. Recommendations.
• adhere to the recognized criteria wised for cost cutting, rather than
changing the drug importing countries and agent.
• Increasing the budgetary allocations for the healthcare industry.
• Training geriatricians to undertake the medical care of senior citizens.
• Expanding the medical tourism industry while aiming to improve the
cosmetic surgery service.
10. PESTLE Analysis (cont.)
Technological Factors
• Office automation
• Web based channeling services – E channeling
Environmental Factors
• Increasing rate of air pollution
• Unorganized disposal of garbage – lead to deceases
Legal Factors
• Laws governing the Prescribing of medicine by the Generic name
• Legal Disputes about the paternity of tube babies produced using the
sperms of the deceased
11. Recommendations.
• Establishing a centralized data base connecting all
government and private hospitals.
• Carrying out proper awareness programmers
regarding the value of environmental cleanliness
• Carrying out proper research before implementing
laws regarding the prescription of drugs using the
generic name.
12. SWOT Analysis
STRENGHTS
• Commitment to providing quality service.
• Good transportation.
• Employees dedicated to their community's needs.
• Collaborative relationships among providers.
• Healthcare has strong affiliation with tertiary care facility.
WEAKNESSES
• Low numbers of physician specialists live in our county.
• Information technology that needs to be supported by multiple health
systems.
• Lack of capital reserves.
• Lack of team or collaborative approach among community providers.
13. SWOT Analysis (cont)
OPPERTUNITIES.
• Develop in technology.
• Increased outpatient services.
Threats.
• Increased in labour union power.
• Misinformation.
• Too much government intervention.
14. Marketing Mix.
What is Marketing Mix of health care industry?
Marketing mix allows you to combine all the marketing
tools in order to sell your product.
Elements of Marketing Mix
15. Marketing Mix (cont)
Marketing Mix of health care industry
PRODUCT
• Emergency services
• Ambulance services
• Diagnostic services
• Pharmacy services
• Causality services
• Master health check up
• Executive Health check up
• Diabetics health checkups…etc
PRICE
• Price usually depends on treatment prescribed by the respective
consultants and the facilities offered to the patient.
16. Marketing Mix (cont)
PROMOTION
• Ethical healthcare service.
• Creating a pleasant environment for patients.
• Paper & television advertisements.
• Web pages & online e channeling facility.
• Articles
PLACE
• Ceylinco Health care hospitals have around 960 beds across 8 hospitals in
Sril lanka. It is located in 15 different places across Sri Lanka which
includes Colombo, Gampaha, Kurunagala, Dehiwala, Rathmalana, Ja
Ela, Hambanthota, Kelaniya. Because of that, Customers can earn higher
benefits from their service.
17. Marketing Mix (Cont).
PEOPLE
• Motivating employees to be efficient, dedicated and loyal to the
organization.
• Offering regular on-job training of employees to ensure
continuous improvement in health care.
• Utilizing services of professional competent medical
consultants.
• Use of latest technology.
PROCESS
• The Joining Phase
• The Intensive consumption Phase
• The detachment Phase
• Feedback
PHYSICAL EVIDENC
• Physical evidence is the environment in which the service
• is delivered with physical or tangible commodities and