Hashtag campaigns can propel your business into the social media stratosphere. Or it can dump it into the confines of social media hell.
What 5 characteristics does your social media hashtag campaign need?
How do you get more traffic, more views, more followers, and more people interacting with you on social media? If you can get something to go viral on the web, you can get a lot of exposure in a small amount of time without much effort.
The trick is, how do you get a post to go viral? It’s not going to be easy, but it’s not going to be impossible. Here are 12 ways in which you can do it.
This presentation for the Virginia Master Gardener College on June 24, 2011 showed Master Gardener volunteers how to market their programs and services. They learned how to begin with an end in mind, select appropriate tools, recruit "raving fans," develop relationships, build community, and be successful.
A presentation given to Eastern Michigan University's Search Marketing Workshop in November 2013 on developing social media content guided by strategy.
How to Leverage Social Media to Promote Your BlogPost Planner
"Content marketing costs 62% less than traditional marketing and generates about 3 times as many leads."
You’d be crazy not to take advantage of that. And yet, most people don't know where to begin.
If you want to learn how to:
--Drive traffic to your website
--Convert leads into sales, and
--Build awareness, engagement, and reach through content marketing and the power of social media...
Then you'll LOVE this slidedeck! Even better... you can watch the webinar on-demand here: https://www.youtube.com/watch?v=wkjJTL1105c&t=1s
This document provides 20 tips for increasing Twitter followers, including following targeted audiences, using relevant hashtags, sharing links and graphics, optimizing your Twitter bio, adding Twitter buttons and sign-in options to other sites, regularly tweeting consistent content, including your Twitter handle in email signatures, using polls and curated content, including quotes and analytics to measure success. It emphasizes consistency in tweeting, understanding your audience, and using various tools to schedule, curate and manage social media campaigns.
9 Tips for an Integrated Video and Social StrategySprout Social
Video can be a constant source of fresh, engaging content to share across your website, blog and social profiles. Join Kristen from Wistia and Andrew from Sprout Social as they discuss the top strategies for creating and distributing quality video assets.
Among other things, you’ll learn how to:
- Choose a video topic.
- Write a fantastic script.
- Distribute video effectively.
- Measure your success.
This document discusses recent trends in social media and strategies for social media engagement. It notes that content is becoming shorter and spread across multiple platforms like Vine, Instagram, and Snapchat. Hashtags are increasingly important for engagement and gamification. Analytics are improving and allowing for more localized insights. The role of community managers is changing and better integration of social feeds is occurring. Emerging platforms like Instagram provide new ways to boost engagement. The document recommends developing a social media strategy, identifying goals, utilizing listening tools, measuring return on engagement/investment, and adapting strategies based on events and feedback.
Media Coverage in Finserv and How To Become a Trusted Source - What Do Journa...Samantha Russell
For most advisory firms, getting quoted in major publications would be a dream come true - but unfortunately it is truly just a dream - a pipe dream.
But it doesn't have to be! Join us as Samantha Russell, our Chief Evangelist, sits down with Nicole Casperson, FinTech Reporter for Investment News and co-host of "TechStack," a podcast all about wealth tech, to talk about how to become a go-to, trusted source for journalists and build a solid reputation within your field of expertise.
In this LIVE Q&A we will not only cover the below topics - we'll also be taking questions from the audience and answering them live. If you've ever wanted to pick a reporters' brain and finally learn how to become a trusted source - now is your chance!
You'll Learn:
- The nuts and bolts of how these publications run - ongoing stories and breaking news
- How to first introduce yourself to a journalist
- What makes a great pitch if you have a story of your own
- Why getting quoted in major publications even matters - what does it do for your brand's credibility, and how you can further use that credibility on your website, bio and social profiles
How do you get more traffic, more views, more followers, and more people interacting with you on social media? If you can get something to go viral on the web, you can get a lot of exposure in a small amount of time without much effort.
The trick is, how do you get a post to go viral? It’s not going to be easy, but it’s not going to be impossible. Here are 12 ways in which you can do it.
This presentation for the Virginia Master Gardener College on June 24, 2011 showed Master Gardener volunteers how to market their programs and services. They learned how to begin with an end in mind, select appropriate tools, recruit "raving fans," develop relationships, build community, and be successful.
A presentation given to Eastern Michigan University's Search Marketing Workshop in November 2013 on developing social media content guided by strategy.
How to Leverage Social Media to Promote Your BlogPost Planner
"Content marketing costs 62% less than traditional marketing and generates about 3 times as many leads."
You’d be crazy not to take advantage of that. And yet, most people don't know where to begin.
If you want to learn how to:
--Drive traffic to your website
--Convert leads into sales, and
--Build awareness, engagement, and reach through content marketing and the power of social media...
Then you'll LOVE this slidedeck! Even better... you can watch the webinar on-demand here: https://www.youtube.com/watch?v=wkjJTL1105c&t=1s
This document provides 20 tips for increasing Twitter followers, including following targeted audiences, using relevant hashtags, sharing links and graphics, optimizing your Twitter bio, adding Twitter buttons and sign-in options to other sites, regularly tweeting consistent content, including your Twitter handle in email signatures, using polls and curated content, including quotes and analytics to measure success. It emphasizes consistency in tweeting, understanding your audience, and using various tools to schedule, curate and manage social media campaigns.
9 Tips for an Integrated Video and Social StrategySprout Social
Video can be a constant source of fresh, engaging content to share across your website, blog and social profiles. Join Kristen from Wistia and Andrew from Sprout Social as they discuss the top strategies for creating and distributing quality video assets.
Among other things, you’ll learn how to:
- Choose a video topic.
- Write a fantastic script.
- Distribute video effectively.
- Measure your success.
This document discusses recent trends in social media and strategies for social media engagement. It notes that content is becoming shorter and spread across multiple platforms like Vine, Instagram, and Snapchat. Hashtags are increasingly important for engagement and gamification. Analytics are improving and allowing for more localized insights. The role of community managers is changing and better integration of social feeds is occurring. Emerging platforms like Instagram provide new ways to boost engagement. The document recommends developing a social media strategy, identifying goals, utilizing listening tools, measuring return on engagement/investment, and adapting strategies based on events and feedback.
Media Coverage in Finserv and How To Become a Trusted Source - What Do Journa...Samantha Russell
For most advisory firms, getting quoted in major publications would be a dream come true - but unfortunately it is truly just a dream - a pipe dream.
But it doesn't have to be! Join us as Samantha Russell, our Chief Evangelist, sits down with Nicole Casperson, FinTech Reporter for Investment News and co-host of "TechStack," a podcast all about wealth tech, to talk about how to become a go-to, trusted source for journalists and build a solid reputation within your field of expertise.
In this LIVE Q&A we will not only cover the below topics - we'll also be taking questions from the audience and answering them live. If you've ever wanted to pick a reporters' brain and finally learn how to become a trusted source - now is your chance!
You'll Learn:
- The nuts and bolts of how these publications run - ongoing stories and breaking news
- How to first introduce yourself to a journalist
- What makes a great pitch if you have a story of your own
- Why getting quoted in major publications even matters - what does it do for your brand's credibility, and how you can further use that credibility on your website, bio and social profiles
Implementing social media into marketing strategies is becoming the norm for businesses. Whether you're new to the social scene or looking for some fresh perspective, these five tips define why social is here to stay and how you can not only join the conversation, but do it well.
This past week, I had a prominent CEO from an up and coming startup reach out to me via LinkedIn message. After a few conversations back and forth I was really able to understand what his business was trying to solve and I genuinely felt personally connected to him. I was thinking to myself, “there is no other social network that connects me to like-minded CEO’s, Entrepreneurs, Social Marketers, and potential clients like LinkedIn.” Unlike other platforms for business that struggle to connect, messages can be blocked by privacy settings, tweets go unanswered because they look like spam, and emails are full of non-personal marketing that doesn’t relate.
Hashtags play a crucial role in developing interest in social media accounts by categorizing content for audiences. They allow people to find posts relevant to their interests and interact with others. A hashtag, written with a # symbol, indexes keywords or topics on Twitter and allows users to follow topics of interest by seeing other tweets with the same hashtag. Including relevant hashtags in tweets connects them to broader conversations and increases the chance of engagement. Creating unique hashtags for campaigns, promotions, and initiatives helps build awareness during the campaign.
7 Steps to a Social Media Marketing Plan - WebinarAliza Sherman
The document outlines a 7 step process for creating a social media marketing plan (SMMP): 1) Define objectives, 2) understand your audience, 3) identify available assets, 4) determine appropriate tactics, 5) develop impactful ideas, 6) establish measurement benchmarks, and 7) continuously refine the plan. It emphasizes the importance of having the right objectives, audience, messages, channels, and tactics to avoid failure.
GROW Nebraska is a marketing cooperative started in 1998 to promote small businesses in Nebraska. Its goals are to create value services for entrepreneurs and businesses to generate income. GROW Nebraska strategies include content creation on social media as a full-time job using hashtags, co-tweeting, targeted Facebook advertising, and blogging to automatically share content on multiple social networks. A case study found their blog launched in 2008 gets 90% of readers from Facebook and Twitter with minimal promotion, showing social media can easily promote businesses through search engines.
Qsg to social media for marketing gc 45_minversionGinger Clay
Discover the basics you must consider before engaging in a social media strategy. In this presentation you learn how to implement a strategy, which social media sites work best for B2B sales and which steps will yeild the best results.
This document discusses social influencers and influence marketing. It profiles several social media influencers from different platforms like Instagram, Pinterest, Facebook, and YouTube. It then discusses how many businesses are rethinking their marketing strategies to build relationships with customers through influencer marketing. It provides definitions and examples of influencers versus brand ambassadors. It offers tips on how to find and evaluate influencers based on their engagement and provides templates for creating an influencer master list and identifying new influencers. Metrics for tracking the success of influencer marketing campaigns are also presented. The document concludes with assignments for identifying influencers for a small brand on Instagram.
This document provides an overview of how to implement an influencer marketing strategy using Traackr's influencer discovery and analytics tools. It discusses five key ways marketers have used Traackr: 1) drive awareness for products, events, and campaigns; 2) cultivate advocates and community; 3) build owned media programs; 4) research and uncover insights; and 5) measure impact and report on performance. For each use case, it provides examples and outlines how to identify relevant influencers and leverage their networks.
The Simple 6-Step Social Media Workflow That Will Get You More OrganizedCoSchedule
What if you could be organized, efficient, and consistent with your social media workflow when planning a campaign to share your content?
Learn how: http://coschedule.com/blog/social-media-workflow/
With the huge number of people using social media, no wonder businesses are all busy setting up social media accounts. Why? Because these people could be their customers!
If you are a business, and you don’t have a single social media page, then you are losing a lot of money!
If you are a busy business owner and don't know how to effectively manage your social media accounts, here are tips and strategies that you can do.
You may also check the complete blog here https://dgstrategists.com/tips-in-managing-social-media-pages-for-small-and-medium-businesses/
Get your business on Google+ with the tips in this slide. Find out why Google+ is attractive to business users and get plenty of tips to get started out on the right foot.
How To Create A #SocialMedia Plan From ScratchHeba AlSamt
If you enter into social media without a plan, you will fail. Period.
You wouldn’t jump into a raging river without knowing how to swim, don’t create a Twitter account without knowing how to use it.
40 Top PR Pros Share Their Secrets For Effective Influencer MarketingThe Shelf
Influencer marketing has proven to be one of the effective and sustainable marketing channels for both large and small brands. When executed well, it increases exposure, credibility, sales, customer loyalty, user-generated content, social followings, virality, search rankings, and so much more.
Unlike more traditional forms of marketing, influencer marketing is a little messier. Brands are dealing with millions of individual influencers as opposed to one platform (like Google Adwords where you pay a certain amount and guaranteed clicks come out the other side). So, if you're one of those brands who feels like a fish out of water, not to worry, we got your back!
We did the legwork for you by going straight to the experts (40 PR professional ninjas, to be exact) on how to role out campaigns that knock socks off! You're welcome.
It is so important to have a social media strategy in this digital world that we live in, because not only will it help to engage your followers better, it will help your business to really stand out on the over crowded platforms.
The impact of social signals on search engine results is a topic that has been widely discussed among the SEO and social media communities. Join Jen from Moz and Andrew from Sprout Social as they delve into the impact of social shares on organic traffic and how to increase your overall shares to generate more search traffic.
Among other things, you’ll learn how to:
- Increase your organic traffic with social media.
- Get your content to rank with social sharing.
- Write content that attracts more social shares.
As more companies turn to influencers to reach more customers on social media and grow their sales, you need to find ways of getting the most from them.
Also, you need to appreciate the fact that past strategies may not work in 2018.
Therefore, adapting to changes in the current business environment can give you insight on how you can harness the potential of influencer marketing in 2018.
Content Marketing & Influencer Strategy Framework by TraackrTraackr
Content Marketing and Influencer Strategy must work together for either to be successful. 90% of the world’s data has been generated in the past 2 years; and while content marketing is approaching mass adoption, getting a message in front of the right people at the right time is as formidable as it is essential. To rise above the noise, convey a message and mobilize buyers, content marketers are turning to influencers.
This framework shows how content marketing and influencer strategy can together generate results.
This document provides tips for using Instagram as a marketing tool for a business. It recommends establishing a profile with a headshot, logo, and summary. Posts should have a consistent look and voice to extend branding while showing personality. A mix of industry, business, and personal content is suggested, such as works in progress, milestones, and completed projects. Engaging followers through contests and hashtags and interacting with customers is also covered. Additional apps that can help with organizing, editing, and automating posts are listed.
Hashtags have become a popular way to connect and share information on social media platforms. The document discusses how hashtags can be used to create engagement and conversations around events. It provides guidance on choosing an effective event hashtag, promoting the hashtag, and using hashtags across different social media platforms like Twitter, Facebook, and Instagram to maximize exposure and engagement for an event.
Social + SEO: Maximizing Your Brand's Marketing Jennifer Lopez
How do people find your brand, content, or products? Surely it's not only in search engines, right? They're finding you through shares on Facebook, searches on Yelp and YouTube or other social networks, about as much as they're finding you in Google. In this talk, Jen Lopez of Moz will walk you through the steps of ensuring you have a tight strategy to combine both social and SEO to create an overall strategy that skyrockets your reach from all areas.
Implementing social media into marketing strategies is becoming the norm for businesses. Whether you're new to the social scene or looking for some fresh perspective, these five tips define why social is here to stay and how you can not only join the conversation, but do it well.
This past week, I had a prominent CEO from an up and coming startup reach out to me via LinkedIn message. After a few conversations back and forth I was really able to understand what his business was trying to solve and I genuinely felt personally connected to him. I was thinking to myself, “there is no other social network that connects me to like-minded CEO’s, Entrepreneurs, Social Marketers, and potential clients like LinkedIn.” Unlike other platforms for business that struggle to connect, messages can be blocked by privacy settings, tweets go unanswered because they look like spam, and emails are full of non-personal marketing that doesn’t relate.
Hashtags play a crucial role in developing interest in social media accounts by categorizing content for audiences. They allow people to find posts relevant to their interests and interact with others. A hashtag, written with a # symbol, indexes keywords or topics on Twitter and allows users to follow topics of interest by seeing other tweets with the same hashtag. Including relevant hashtags in tweets connects them to broader conversations and increases the chance of engagement. Creating unique hashtags for campaigns, promotions, and initiatives helps build awareness during the campaign.
7 Steps to a Social Media Marketing Plan - WebinarAliza Sherman
The document outlines a 7 step process for creating a social media marketing plan (SMMP): 1) Define objectives, 2) understand your audience, 3) identify available assets, 4) determine appropriate tactics, 5) develop impactful ideas, 6) establish measurement benchmarks, and 7) continuously refine the plan. It emphasizes the importance of having the right objectives, audience, messages, channels, and tactics to avoid failure.
GROW Nebraska is a marketing cooperative started in 1998 to promote small businesses in Nebraska. Its goals are to create value services for entrepreneurs and businesses to generate income. GROW Nebraska strategies include content creation on social media as a full-time job using hashtags, co-tweeting, targeted Facebook advertising, and blogging to automatically share content on multiple social networks. A case study found their blog launched in 2008 gets 90% of readers from Facebook and Twitter with minimal promotion, showing social media can easily promote businesses through search engines.
Qsg to social media for marketing gc 45_minversionGinger Clay
Discover the basics you must consider before engaging in a social media strategy. In this presentation you learn how to implement a strategy, which social media sites work best for B2B sales and which steps will yeild the best results.
This document discusses social influencers and influence marketing. It profiles several social media influencers from different platforms like Instagram, Pinterest, Facebook, and YouTube. It then discusses how many businesses are rethinking their marketing strategies to build relationships with customers through influencer marketing. It provides definitions and examples of influencers versus brand ambassadors. It offers tips on how to find and evaluate influencers based on their engagement and provides templates for creating an influencer master list and identifying new influencers. Metrics for tracking the success of influencer marketing campaigns are also presented. The document concludes with assignments for identifying influencers for a small brand on Instagram.
This document provides an overview of how to implement an influencer marketing strategy using Traackr's influencer discovery and analytics tools. It discusses five key ways marketers have used Traackr: 1) drive awareness for products, events, and campaigns; 2) cultivate advocates and community; 3) build owned media programs; 4) research and uncover insights; and 5) measure impact and report on performance. For each use case, it provides examples and outlines how to identify relevant influencers and leverage their networks.
The Simple 6-Step Social Media Workflow That Will Get You More OrganizedCoSchedule
What if you could be organized, efficient, and consistent with your social media workflow when planning a campaign to share your content?
Learn how: http://coschedule.com/blog/social-media-workflow/
With the huge number of people using social media, no wonder businesses are all busy setting up social media accounts. Why? Because these people could be their customers!
If you are a business, and you don’t have a single social media page, then you are losing a lot of money!
If you are a busy business owner and don't know how to effectively manage your social media accounts, here are tips and strategies that you can do.
You may also check the complete blog here https://dgstrategists.com/tips-in-managing-social-media-pages-for-small-and-medium-businesses/
Get your business on Google+ with the tips in this slide. Find out why Google+ is attractive to business users and get plenty of tips to get started out on the right foot.
How To Create A #SocialMedia Plan From ScratchHeba AlSamt
If you enter into social media without a plan, you will fail. Period.
You wouldn’t jump into a raging river without knowing how to swim, don’t create a Twitter account without knowing how to use it.
40 Top PR Pros Share Their Secrets For Effective Influencer MarketingThe Shelf
Influencer marketing has proven to be one of the effective and sustainable marketing channels for both large and small brands. When executed well, it increases exposure, credibility, sales, customer loyalty, user-generated content, social followings, virality, search rankings, and so much more.
Unlike more traditional forms of marketing, influencer marketing is a little messier. Brands are dealing with millions of individual influencers as opposed to one platform (like Google Adwords where you pay a certain amount and guaranteed clicks come out the other side). So, if you're one of those brands who feels like a fish out of water, not to worry, we got your back!
We did the legwork for you by going straight to the experts (40 PR professional ninjas, to be exact) on how to role out campaigns that knock socks off! You're welcome.
It is so important to have a social media strategy in this digital world that we live in, because not only will it help to engage your followers better, it will help your business to really stand out on the over crowded platforms.
The impact of social signals on search engine results is a topic that has been widely discussed among the SEO and social media communities. Join Jen from Moz and Andrew from Sprout Social as they delve into the impact of social shares on organic traffic and how to increase your overall shares to generate more search traffic.
Among other things, you’ll learn how to:
- Increase your organic traffic with social media.
- Get your content to rank with social sharing.
- Write content that attracts more social shares.
As more companies turn to influencers to reach more customers on social media and grow their sales, you need to find ways of getting the most from them.
Also, you need to appreciate the fact that past strategies may not work in 2018.
Therefore, adapting to changes in the current business environment can give you insight on how you can harness the potential of influencer marketing in 2018.
Content Marketing & Influencer Strategy Framework by TraackrTraackr
Content Marketing and Influencer Strategy must work together for either to be successful. 90% of the world’s data has been generated in the past 2 years; and while content marketing is approaching mass adoption, getting a message in front of the right people at the right time is as formidable as it is essential. To rise above the noise, convey a message and mobilize buyers, content marketers are turning to influencers.
This framework shows how content marketing and influencer strategy can together generate results.
This document provides tips for using Instagram as a marketing tool for a business. It recommends establishing a profile with a headshot, logo, and summary. Posts should have a consistent look and voice to extend branding while showing personality. A mix of industry, business, and personal content is suggested, such as works in progress, milestones, and completed projects. Engaging followers through contests and hashtags and interacting with customers is also covered. Additional apps that can help with organizing, editing, and automating posts are listed.
Hashtags have become a popular way to connect and share information on social media platforms. The document discusses how hashtags can be used to create engagement and conversations around events. It provides guidance on choosing an effective event hashtag, promoting the hashtag, and using hashtags across different social media platforms like Twitter, Facebook, and Instagram to maximize exposure and engagement for an event.
Social + SEO: Maximizing Your Brand's Marketing Jennifer Lopez
How do people find your brand, content, or products? Surely it's not only in search engines, right? They're finding you through shares on Facebook, searches on Yelp and YouTube or other social networks, about as much as they're finding you in Google. In this talk, Jen Lopez of Moz will walk you through the steps of ensuring you have a tight strategy to combine both social and SEO to create an overall strategy that skyrockets your reach from all areas.
Jen Lopez, MOZ - Social + SEO: Maximizing Your Brand's Reach, Conversions and...Marketing United
How do people find your brand, content, or products? Surely it's not only in search engines, right? They're finding you through shares on Facebook, searches on Yelp and YouTube or other social networks, about as much as they're finding you in Google. In this talk, Jen Lopez of Moz will walk you through the steps of ensuring you have a tight strategy to combine both social and SEO to create an overall search strategy that skyrockets your reach from all areas.
Paid social advertising and targeting younger age groups like 17-25 can be effective tactics. Engage with influencers by sharing their content 67% of the time and creating your own educational content 1/6 of the time to get their attention. Use hashtags strategically and make sure images on Pinterest have context by including the blog post title. Adjust time spent on social, blog, and email as the digital trifecta is important to not neglect any part.
#WordPress + #SocialMedia from WordPress Wordcamp Phoenix #wcphxGiselle Aguiar
The document discusses using social media and WordPress together for business marketing purposes. It recommends setting up social media profiles and connecting a WordPress blog to automatically share posts to social networks using plugins like JetPack. The blog is positioned as the center of a marketing wheel, with social sharing and traffic driving reinforcing each other. Networks like Facebook, Twitter, LinkedIn and Google+ are evaluated for their fit for different business types and target audiences. Plugins, widgets and calls to action are advised to optimize engagement.
This document provides a summary of some of the most popular social and business networks in 2013, including LinkedIn, Facebook, Google+, and Pinterest. It discusses each platform's functionality and how marketers can use them. Key points include that LinkedIn is a professional networking site and prime place to generate B2B leads, Google+ can help with search engine optimization efforts, and Pinterest has potential for business development if used strategically to share unique infographics. The document stresses the importance of understanding each network's audience and developing a proper social media marketing strategy across platforms.
Tips For Building A Social Media Presence.pdfScale Up
Having an excellent social media presence is important to grow your business. But, it will happen only when you will develop a huge following. Social media platforms like Facebook, Twitter, Instagram, Linkedin are ideal to make your presence significant. A strong social media presence lets you understand your audience in a better way.
Most business owners think that they need to be on every social platform to be visible. It’s true but still, you need to choose the platform wisely and have a proper strategy. First of all, know your target audience, then you will automatically know which platforms will be suitable for you. Here in this article, we will provide tips for building a social media presence that will be helpful for every business.
A beginner's guide to setting up and running a social media strategy - useful for any startup, business, or individual. Feel free to contact us with questions. Good luck!
How can we use social media to grow our business and connect with our audience Kelly Ernest
Kelly, a marketing manager at Mindgrub, presented on how businesses can use social media to grow and connect with their audience. She discussed the main reasons for using social media like brand awareness, lead generation, and promoting events. Popular social media channels for businesses include Facebook, LinkedIn, Twitter, and others depending on the business's goals. Kelly also provided tips on determining the target audience and developing buyer personas. She wrapped up by offering best practices for social media marketing strategies and taking messages to the intended markets.
Scott writes about digital content marketing and SaaS scaling platforms for entrepreneurs and small business, in addition to managing enterprise software (Search/AI/ML) accounts in the finserv sector. As a content marketer and search engine expert, his book on social media 'The Blog Ahead' was published in 2006. He previously co-founded a search engine firm powering multimedia insight results for Fortune 500 companies including Disney, the NYTimes Digital and IAC.
Did you know social media is the number one daily activity among Americans, topping time spent on email and Google?
According to a survey, 93% of marketers use social media to promote their business.
The document provides guidance on developing an effective social media strategy for startups. It recommends determining goals, budget, available resources, and brand voice before creating a plan. Key steps include developing a content calendar, setting goals and metrics, and following best practices for major platforms like Facebook, Twitter, Instagram and Pinterest. Monitoring performance and adapting the strategy based on results is also emphasized. The overall message is that social media requires planning, consistency and measuring success to achieve business objectives.
Optimize Your Online Presence for the 2015 Digital LandscapeSage Island
This document provides tips for digital marketing and social media optimization. It begins with several tips for search engine optimization (SEO), including using Google Webmaster Tools, having a responsive website, leveraging social media for backlinks, using Google+ for local listings, and on-page optimization. Several tips are then provided for better social media use, such as always including hashtags, using quality images, timing posts strategically, leveraging brand and influencer content, linking back to websites, developing branded hashtags for user generated content, targeting key influencers, providing incentives for followers, staying organized with content calendars, and advertising on social media platforms.
Social Media Marketing is all about constantly creating great and engaging content to give your business the much needed visibility. Would you like to practice SMM like a pro? Here are some expert tips and tricks that will make your social media engagement highly effective.
The document discusses how hashtags can be used by businesses. It provides information on what hashtags are, how they originated on Twitter, and how to effectively use them. Some key points include:
- Businesses can use brand, campaign, trending, and content hashtags to engage audiences and improve search engine optimization.
- Popular social networks that support hashtags include Twitter, Facebook, Instagram, Google+, YouTube, and Tumblr.
- When used strategically, hashtags can help businesses communicate, build their brand, get feedback, target specific markets, and increase their market share.
The document discusses using Instagram for marketing. It notes that Instagram has over 800 million monthly active users, showing its importance. The document advocates using Instagram to present a company brand in a more organic, approachable way through visual content like photos and videos. It provides tips for strategic Instagram marketing, such as using relevant hashtags to increase engagement and impressions. The goal is to help virtual staffing companies showcase their personality and operations to potential clients on Instagram.
How to develop your Business Communication using Social MediaElin Hansen
This document provides tips and strategies for developing a social media marketing plan. It discusses identifying goals and target audiences, creating social media profiles and pages, developing content like blogs and videos, using visual content, addressing common pitfalls, and motivating social sharing. The author recommends researching which social platforms your customers use, producing quality content, and giving people compelling reasons to share your messages with their networks.
Setting up your social media marketing resources effectively is crucial before launch. Learning on the fly is perfectly normal, but realising that your materials, profiles or software aren’t up to scratch after addressing the marketplace is unacceptable.
Guide to Choose Best Crypto Telegram Marketing Services by IntelisyncIntelisync
A comprehensive guide to selecting the right marketing services for your crypto project on Telegram.
In the dynamic world of cryptocurrency, effective marketing can make or break a project's success. Our comprehensive guide, 'Guide to Choose Best Crypto Telegram Marketing Services,' dives deep into the essential strategies and considerations necessary for selecting the best Telegram marketing services that matches to your crypto company.
Telegram has emerged as a pivotal platform for crypto communities, boasting robust features like channels, groups, and bots that facilitate direct engagement with a global audience of investors and enthusiasts.
Intelisync offers specialized expertise and a proven track record in delivering tailored Telegram marketing solutions. Whether through community management, content creation, or strategic promotions, Intelisync empowers projects to maximize their reach and engagement on Telegram.
Explore our comprehensive guide to navigate the complexities of choosing the best Crypto Telegram Marketing Services, leveraging insights and strategies to propel your project towards success.
Partner with Intelisync today to harness the full potential of Telegram for your crypto venture.
Achieve a 5-Star Business Profile.......SocioCosmos
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Hashtag Campaigns
1. An overview of how to create a hashtag campaign that will work
#Hashtag Campaigns#Hashtag Campaigns
www.on-task-agency.co.uk
2. #hashtagheaven
▪ Hashtags were first used in coding during the 1970s; in other
words, although we associate them with social media, the # is
not a modern invention
▪ Hashtags can be used to promote events, marketing campaigns
and so on. By using hashtags in your tweets and posts, you
are creating a movement throughout cyberspace
▪ Having a hashtag campaign can be a great way of getting
noticed… if the hashtag hits all the right notes.
www.on-task-agency.co.uk
3. Size matters!
▪
▪ Keep It Simple Stupid (KISS)
▪ Hashtags need to be short – too long and
users will not use them
▪ Social media is immediate – hashtag
campaigns need to garner interest
immediately
▪ Short but makes sense
#hashtagsthataretoolongmaken
osense
#short
#MakeSense
www.on-task-agency.co.uk
4. Relevant
▪
▪ Be creative BUT…
▪ The hashtag you create needs to be relevant
▪ Match the hashtags to your campaign
#RelevantTags
#CreativeTags
www.on-task-agency.co.uk
5. #Hashtag
Strategy
▪
▪ A catchy hashtag is no good if you do not
have a strategy to use it
▪ One-off campaigns – hashtag needs to be
used a minimum two weeks in advance of
the main social media event
▪ Keep using it – keep the hashtag in the public
eye by using it on all your marketing
material that is relevant
#CatchyTag
#UseIt
www.on-task-agency.co.uk
6. Engage
▪
▪ The point of a hashtag campaign is to
increase engagement
▪ Engaging with people will increase following
▪ No point having a hashtag campaign if you
are not going to engage
▪ Your social media account needs to be
active and responsive
#ResponsiveTag
#Engage
#Respond
www.on-task-agency.co.uk
7. Prepare for
the worst…
▪
▪ You may have a strategy
▪ You may have objectives
▪ You may have the #CatchyHashtag
▪ But, it can go wrong…
e.g. #McDStories was meant to be the hashtag that
people could use to share nostalgic stories.
It didn’t quite go to plan…
#CanGoWrong
#BashTag
www.on-task-agency.co.uk
8. The ON Task
Agency
▪ Social media presence needs time
▪ It needs to be nurtured
▪ Just like planting a seed, it needs to be
tended in order to grow healthy and strong
▪ Time – or lack of – is the most significant
barrier to maintaining a strong online
presence
▪ Contact us for our competitively priced social
media management
hello@on-task-agency.co.uk
Social Media Management for
the Small Business
www.on-task-agency.co.uk