PepsiCo's mission is to be the world's premier consumer products company focused on convenient foods and beverages. It was founded in 1893 and has since grown significantly, introducing many popular brands over the decades. A survey of 250 retailers in Jaipur, India found that Pepsi products are widely used and generally satisfying to customers. Pepsi remains the top-selling cold drink brand, with 650ml bottles having the highest demand. The company has strong brand recognition but opportunities exist to expand rural distribution and improve supply chain management in some areas.
Dhirajlal Hirachand Ambani (1932-2002) was an Indian business magnate and entrepreneur who founded Reliance Industries. He had a humble beginning working as a clerk but became an entrepreneur and established businesses in textiles, petrochemicals, oil refining, and telecommunications. Under his leadership, Reliance Industries became the largest private sector company in India. He was a visionary who pioneered many business practices in India and contributed greatly to the development of Indian industry.
This document discusses effective listening. It defines listening and describes types of listening like active, passive, and selective listening. It outlines the levels and process of listening, including hearing, decoding, comprehending, remembering, and responding. Barriers to effective listening are also discussed, along with developing listening skills, tips for effective listening, and the nine commandments of effective listening. The importance of listening in business is highlighted, noting that listening skills impact relationships and interactions. The objectives and elements of effective listening are provided.
The document discusses the rise of e-commerce and online marketing. Some key points covered include:
- Traditional marketing is being transformed by the growth of the internet and e-commerce.
- E-commerce grew rapidly starting in 1995 at an annual rate of 16% and is now the fastest growing form of retail.
- Online marketing involves various e-business components like e-commerce, customer relationship management, and supply chain management.
- The internet impacts the traditional marketing mix of product, price, place, and promotion by enabling new delivery methods, dynamic pricing, direct distribution, and new advertising channels.
This document provides an overview of marketing concepts and principles. It defines marketing as "a social and managerial process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others." The document discusses key marketing terms like needs, wants, products, customer value, exchange, and relationships. It also outlines different philosophies for marketing management like production concept, selling concept, and marketing concept. The goal of marketing is to attract new customers by promising superior value and keep current customers satisfied.
The document discusses the product life cycle and how marketing strategies should change during its different stages. It describes the five stages as product development, introduction, growth, maturity, and decline. Not all products follow this exact cycle. It also explains how the product life cycle concept can be applied to product classes, forms, or brands. For each stage, it provides details on sales, costs, profits, target customers, and competition levels. It then outlines recommended marketing strategy adjustments for each phase, such as pricing, distribution, advertising, and sales promotions.
Physical evidence includes tangible aspects of the service environment and any items that facilitate service delivery and communication. This includes the servicescape, defined as the physical facility where the service is produced and delivered. Physical evidence plays several important roles, such as packaging the service, conveying expectations to influence perceptions, facilitating the service process, and differentiating the provider from competitors. The servicescape consists of several components, including the facility exterior and interior, signage, layout, equipment, and other tangible items like business cards. Servicescapes can vary in complexity and who they affect - customers, employees, or both. The design of the servicescape is important for influencing customer and employee responses and behaviors.
3. DDeeffiinniittiioonn
“ All activities designed to generate and facilitate
any exchanges intended to satisfy human needs
or wants, such that the satisfaction of these
needs and wants occurs, with minimal
detrimental impact on the natural environment
“
Or
“The marketing of products that are presumed
to be environmentally safe”
4. AA SSIIMMPPLLEE DDEEFFIINNTTIIOONN
• In simple terms it refers to the
process of selling products and/or
services based on their
environmental benefits.
• Such a product may be
environmentally friendly in itself
or produced and/ or packaged in
this way.
6. Power ooff GGrreeeenn LLiieess iinn MMaarrkkeetteerrss’’ HHaannddss
Power to restore our environment
Power of green lies in the hands of
marketers
Design and promote cleaner products