Dado Van Peteghem discusses how organizations can move from social media 1.0 to 2.0 by going the extra mile and fully utilizing its potential. He outlines 10 elements that can help with this transition, including developing a disproportionately relevant content plan, implementing native activations, building communities, and establishing an ambassador strategy. Van Peteghem emphasizes the importance of listening to social media to spot opportunities and being prepared with a social crisis plan. He argues social media is an open market research database that organizations are only tapping into at 10% of its potential.
HOW TO CREATE A PURPOSE-DRIVEN MARKETING STRATEGY - Small Business Skills Sum...Doyle Buehler
How to sell more, monetise your marketing, and deliver your remarkable brand value with social selling and digital marketing
We often get caught up in the day to day, and actually forget our marketing, or rather think that what we are doing is marketing. While blogs and videos and checklists and ‘tripwires’ are great tools, we need to know how to assemble them into a single, purpose driven strategy.
First, I need to ask you a question - Did you know that you could be missing out on 67% of your market?
My session will show you how to define this missing market, and develop a digital workflow that will help you assemble all of the pieces of your digital environment so that they are all working together.
I’m going to show you:
How to Identify the gaps in your business profit models that are costing you potential revenue and increasing your costs
How to create and deliver your real value for your perfect audience beyond the single, transactional approach that most businesses currently deliver
How to turn social media and online marketing into an active, profit based action, instead of passive, cost-based
We often feel overwhelmed and confused about what to do and when. This workshop will show you some key business models and strategies that will help you further develop sales across the board, in all your activities. It will show you how to become strategic, as well as create positive action to further expand your business in the digital space
So please join me for my session on “How to sell more, monetise your marketing, and deliver your remarkable brand value online”
This document provides 10 tips for communicators to adapt to changes in the modern world. The tips include continuing to learn outside your field, teaching others, building new relationships, telling stories to rise above facts, losing control of the message, experimenting with new tools, understanding sales, remembering the end goal is to build brands, and finding levity. It also lists several related blog posts and contact information.
4 Deadly Mistakes Most Startups Make When They LaunchRoss Simmonds
Wondering how to launch your startup? The first step to having a successful startup launch is understanding the mistakes that most startups make so you can avoid them. In this presentation, you're going to learn the most popular mistakes that startups make and how you can avoid them.
Here are 10 Commandments of Digital, Mobile, Social Media and overall online marketing for both B2B and B2C segments. After all, we sell to people and all marketing it B2P. Special thanks for inspiration from Brian Solis, Jeremiah Owyang, Scott Stratten, and Charlene Li and hat tip to creators of Lego and Star Wars for helping make learning these valuable lessons fun. (and thanks to Gabe Zichermann for teaching me the importance of fun!)
The evolution of crowdfunding and crowdsourcing fundsDanny Denhard
Crowdfunding has evolved in recent years, not only for people wanting to kickstart their business or connect with potential investor but those who want help with health and medical related causes, how people want to save the local business, or invest or donate their hard earned funds to a worthy cause
This document discusses ROI (return on investment) for social media and argues that ROI should not be the focus. It notes that thinking about business problems like decreasing costs, optimizing processes, and influencing consumer decisions is more important than social media campaigns or communication. The key takeaways are: focus on the business not social media; brands are built by their actions not communication; and create content worth sharing in the conversation network of the internet.
Tips for women and girls on their Tech Careers -- with stories from Lowe's, PointSource, Girls Who Code, WITI, Prudential, Flatiron School, Barbarian Group, Social Media Today, Achieve Institute, and more!
1) The document discusses overcoming corporate fears about social media by confronting realities and starting small. It argues that social media allows companies to prove their brand promises.
2) Case studies show how Little Debbie and Asheville used social media successfully to engage customers.
3) While ROI can be difficult to predict, the document provides examples like HP's laptop giveaway campaign that showed measurable returns from social media efforts.
Marketing has lost its way, it has lost strategic ownership, it lost the 4ps and 4cs and has an identity battle. Marketing needs to take back the strategic ownership of the pricing and the product direction before Growth or Experience consumes it. Take a journey with Jeff the CMO on where tactics and channels took over and where Jeff and other CMO's need to go to and get to ASAP
KnowCrunch - Digital & Social Media Strategy - Team 4Knowcrunch
KnowCrunch graduates of the Professional Diploma in Digital & Social Media in Thessaloniki (May ‘19), worked for a few hours and presented a complete digital & social media marketing strategy for a brand. Learn more about this awesome course: http://bit.ly/2ylPj2p
AMA Reseach & Strategy Summit: Community WorkshopTom De Ruyck
The document discusses research communities as an alternative way to involve consumers in research up to the boardroom level of an organization. It finds that optimal community threads have around 30 posts and 20% of insights come uniquely from the crowd. Research communities work best when they create engagement through fun and games while managing interaction. Moderators must commit to creating an experience that balances methods, storytelling, and results. When applied effectively through purposeful sampling and brand fans, research communities can generate identification and informational engagement from consumers.
AI, Machine Learning, and their Application for Growth - #GHConf18GrowthHackers
There’s a reason why Adelyn Zhou was listed in Forbes as one of the nine AI minds you should follow ASAP. In this presentation Adelyn will broaden your perspective on how, why, and when AI and machine learning will play a role in your organization’s future growth
This document discusses the need for companies to become "Conversation Managers" and actively manage conversations on social media and online platforms. It recommends that companies observe online conversations, facilitate discussions, and join conversations as peers. It also suggests activating customers through various online engagement strategies like communities and events. Finally, it provides a 10-point test for companies to assess their readiness to become Conversation Managers and transition from traditional marketing to more strategic conversation and activation approaches.
Here are a few tips on selling from David Ogilvy and other experts. Can you sell?
Enter the Search for the World's Greatest Salesperson. Deadline May 16, 2010 at youtube.com/ogilvy
7 Customer Appreciation Ideas Small Businesses Can Actually UseCustomericare
We've been looking for cool and original ways to thank customers for their loyalty. After reading hundreds of posts and interviewing Robin from the Thank Tank (thethanktank.com). We put together a list of 7 (+ a bonus one) customer appreciation ideas to help your small business stand out without spending hundreds of dollars.
Using Social Media in Business - iWIN Forum - Scot McKee BirddogB2B
Keynote presentation given by Scot McKee, Managing Director, Birddog, for The Worshipful Company of Insurers – iWin Forum. Hosted by Xchanging plc, London, 2015.
McKee examines the speed of change in B2B social media, the risks associated to social adoption and the comparative danger of doing nothing. Using current examples, McKee encourages businesses (particularly insurance businesses) to pick up the pace of social change or risk being left behind, again.
McKee’s books on the subject of Creative B2B Branding and Business Marketing are available from Amazon - http://is.gd/mckeebooks
10 LESSONS IN SOCIAL MEDIA I LEARNT THE HARD WAYali Bullock
This document outlines 10 lessons the author learned about social media from her experience working in marketing and communications roles. The lessons include tips like responding quickly to crises, monitoring conversations, focusing on customer acquisition over fan growth, and emphasizing that every employee can influence a brand's image. The concluding lesson is that social media requires integration with broader marketing strategies and will continue changing how advertising works.
Http://OnlineBizSmarts.com Michael Gray presented to the https://www.facebook.com/LocalFirstArizona
Local First Arizona - Business for Technology 101 Class
Happiness Marketing :The need of self branding in the age of new media V 2014Frying Pan Academy
The document discusses the power of new media and how it has enabled grassroots movements like the Arab Spring. It notes that the secret to new media's power lies in people sharing ideas online, which has given rise to earned media over traditional paid media. The document advocates for brands to focus on listening to customer feedback, embracing company culture, and empowering consumers through emotions like surprise, playfulness and generosity to derive returns from a new media approach.
25 Social Media Ideas You Can Use to Connect With Your Audience slideshareBoom! Social
One of the things that I get asked the most frequently is what should businesses share on social media, which sparked these 25 social media ideas you can use to connect with your audience.
The document discusses the evolution of an ETL pipeline from an old architecture to a new streaming-based one. The old architecture ran hourly jobs that processed 12+ GB of data and could take over an hour to complete. The new architecture uses streaming to provide horizontal scalability and real-time processing. It decouples ingestion of raw data from processing via Spark streaming. Events are ingested into MongoDB as they arrive and then processed to calculate metrics and output to various destinations.
Digital Strategy - Customer Experience - marketing and enterprise enablement Nigel Hudson
The document outlines a proposed customer journey and campaign for a wine retailer. It involves the following key steps:
1) Customers are made aware of weekly featured wine products through various marketing channels and can opt into the campaign.
2) As part of the campaign, customers can engage with the products online or in-store through reviews, tastings, contests and community features.
3) If customers purchase products, they earn rewards like air miles that can be redeemed on future purchases. Data is collected to analyze campaign effectiveness and customer behavior.
A model for changing company culture, practice and outcomes using a product experience focus.
Product managers often spend so much time managing the day-to-day requirements of meeting customer needs, delivering to their roadmap and competing, they don't have time to do the strategic work needed to grow their products over the long-term. This model, by focusing on the product experience and distributing accountability across the company, allows product managers to reclaim the time needed to plan and deliver strategic action.
Make-A-Wish Raises Airline Miles through Wishes in Flight Program Michael Quiel
Michael Quiel, president of Legend Advisory Corporation, contributes his time and resources to charities like Make-A-Wish Foundation. Make-A-Wish Foundation's Wishes in Flight program enables individuals to donate frequent flyer miles to help cover the 2.5 billion airline miles needed annually to grant wishes, most of which involve travel. The program accepts miles from Delta, United, and US Airways customers, with a minimum of 500 miles for United and 1,000 miles for Delta and US Airways.
The document summarizes the rebranding of the Air Miles reward program in Canada. It discusses how the program sought to re-energize its brand and refocus its premier position through rebranding. It utilized storytelling workshops with collectors to understand how to make customers feel more rewarded. This led to creating a new creative platform focused on the intrinsic value of collecting miles and the emotions around feeling rewarded. The rebranding campaign included videos, commercials, and direct marketing to sponsors and employees.
Genius Strategies for Engaging Followers through Social MediaJennifer Jones
I created this presentation for the North Carolina Agritourism Conference in Winston-Salem, North Carolina, January 15, 2016. The target audience is a co-op of 100 small North Carolina farms who are looking for ways to increase their social media presence and bring folks to their farms.
Air miles reward miles - Gamification in customer engagement - Manu Melwin Joymanumelwin
AIRMILES seem to understand the true power of gamification in loyalty programs:
Accelerating engagement and understanding
Targeting the underlying drivers of loyalty program impact
Controlling PR related costs
Social media marketing. Do's and dont's of social media. Andrea DeCaro & Chris DeCaro @kneadle and Marieke Hensel @hensel presented this at the Fullerton Chamber for Young Professionals about New Media marketing.
In order to make your social media marketing efforts more effective, here are some of the do’s and don'ts mentioned below.
Follow these tips to maximize your time and get the most out of your social media efforts.
10 Things Every Marketer Should Do in 2017 (Social Media Summit 2016)Scopernia
Friday December 16th, Nick Vinckier was asked to give the opening keynote at the Social Media Summit in Brussels.
"2016 was a hell of a year but 2017 will be even more crazy! In the presentation you'll learn the 10 things every marketer should do next year to win on social media!"
This is the slides from my keynote speech on Mobile Recruiting best practices where we discuss different case studies of how to use mobile with social media, sourcing, site and supporting efforts to hire the best employees for your company.
Digital is changing how we do business. One of the areas most impacted is how organisations deal with their channel. Should we bypass the channel or rather enforce our channel-partners to become future proof?
This document discusses strategies for going the extra mile on social media. It suggests that most organizations are only using social media at 10% of its potential and outlines ways to more fully utilize social media, including developing ambassador strategies, focusing on relevant content, spotting opportunities through social listening, and creating native social media activations. The document emphasizes putting people over brands and marketing through people rather than just to people.
The objective of this presentation is to help you understand what should be measured and how to manage your online reputation. Also find us on Facebook and Twitter @WeCollaborateSA
HOW TO USE SNAPCHAT AS A MEDIUM AND MAKE TV SOCIALIntoTheMinds
Presentation given at Eurovision Connect conference in Prag on 21 May 2016 by Rasmus Thaarup (Danish Broadcasting Corportation), showing the use that can be made of Snapchat vs. Twitter / Facebook in a marketing strategy applied to the broadcasting industry.
The document provides a social media toolkit for promoting the #WhatKidsNeed campaign. It includes:
1) Instructions for participating in a "Thunderclap" on August 12th to simultaneously tweet/post the campaign message.
2) A "Twibbon" tool to change social media profile pictures in support of the campaign.
3) Sample social media posts and tweets to use between now and August 12th focusing on building capable adults to support children's needs.
4) An infographic and sample blog post about the campaign's message that children's outcomes are improved when the adults in their lives have strong capabilities.
Digital Expert PART 5 - Selling Without SellingTom Fleerackers
The document discusses digital marketing and social media strategies. It emphasizes creating valuable content over selling products directly. Content should share inspiring stories that audiences want to hear rather than just promoting products. Social media allows sharing content to raise brand awareness and drive demand over time. Effective social media strategies require understanding different platforms, audiences, and using content to address customer interests and needs. Customer service on social media must respond helpfully and respectfully to build trust and goodwill. Overall social media creates new opportunities when used to educate, engage and build connections through shared purpose and values.
Pubcon 2014: Social Media Optimization for Today and TomorrowJenneva Vargas
The document discusses social media optimization strategies for businesses. It notes that social media is now the most popular online activity. It recommends businesses audit their current social media presence and provides tips for social media advertising, including segmenting targets, local campaigns, and testing. Emerging trends that will impact social media include the growth of gamification and optimization for new devices and platforms.
How to Build Campaigns That Win Hearts & AwardsPaper.li
Tweets from our chat with Courtney Smith and the #BizHeroes community on digital campaigns.
We believe that behind every great business stands an even greater community. Join us Tuesdays at 2pm EST for #BizHeroes -- we'd love for you to meet ours.
#BizHeroes is an action-packed hour of power tips and knowledge share, featuring topics suggested by you with guest hosts from the community.
Marketing Innovation 2018 - Using Data To Change Thousands Of LivesDanny Denhard
I spoke at the Digital marketing innovation summit back in October 2018, here is my look at how you could leverage marketing and data to positively change thousands of lives. It is how many brands use USP's and design tactics to wow and keep delighting their users. It includes how the team and I make small changes and use true growth mindset to make real impact
The document discusses Twitter as a platform for real-time discussions around major events with high fan engagement. It provides an example of McDonalds Philippines using Twitter to promote their McDelivery service during NBA games. Statistics on Twitter usage in Southeast Asia show the platform reaches a young audience, and most people use Twitter to stay up-to-date on what's happening. Conversations on Twitter for different demographics like teens, young adults and executives are also summarized.
The Social Lifecycle: Consumer Insights to Improve Your BusinessHubSpot
Our new survey of almost 600 consumers revealed some pretty nifty new insights on using social media to improve your business's sales, marketing, and customer service. Here's all the data plus what it means for you.
The document discusses storytelling in an always-on, mobile world and how brands can use stories to stay relevant. It notes that nothing captures the current scenario better where sharing information has changed from intermediaries to producing final content and from passive consumption to sparking conversations. The document provides tips for creating great stories, including knowing where you want the story to go, starting with a promise, hiding the fact that you are making audiences work for the story, not giving all the details at once, and invoking wonder. It also gives examples of brands like Harley-Davidson and Mahindra that use storytelling in their marketing.
How to lead a social media engagement strategy, presented by Ryan DickersonSocialMedia.org
In his Brands-Only Summit presentation, Cox Media Group's Ryan Dickerson teaches a class on how to lead a social media engagement strategy.
He shares how to build a scalable, effective plan to engage customers, fans, and critics in social conversations.
This is the full slidedeck our 'from Aha! to Eureka' Smartees Webinar, hosted on 26 November 2013 in Rotterdam. The presentation elaborates on what a consumer insight is (and what it is not), how you can mine them and how you can make them impactful for your company, through a variety of business stories. All of this illustrated with client cases from Cloetta and Heinz.
The Power of Social Media for Substance Abuse PreventionLEAD
Andy Duran's presentation for Youth to Youth International's Adult Advisory Training on October 26, 2015 in Chicago, IL. Learn more about LEAD at www.leadingefforts.org.
What's the problem you want to solve and why? Europe 2015Adam Berk
Leanstartup (TM Eric Ries) workshops in Europe at Numa, Rockstart and Etohum challenging early stage founders to talk to 3-25 customers/users (the person for whom they are directly solving a problem). No solutions, no friends, no "would you", no excuses, no waste!
While corporates have difficulties to cope with digital transformation, startups are thriving in this new world. They challenge the status quo and reinvent business as we know it. What is it that makes them go harder, better, faster, stronger?
The document appears to be from a Social Media Week event focused on using internal social media. It includes polls showing growing adoption rates of internal social media over time. It also includes summaries of presentations on various topics like the benefits of internal social networks, employee engagement through social media, and social media measurement. Case studies were also presented from organizations like Unilever on how they use social media internally for collaboration and knowledge sharing.
Video killed the radio star, marketing in the infinite environment Mathew Sweezey
The iconic pop song of the 80’s explains the shift in marketing and sales perfectly. New technology killed the former king, and in todays age we have seen this play out in our sale and marketing roles. The former king of revenue generation for any business is now only 20% of their former glory. In our modern world of limitless information, easy access, and instant feedback 80% of the buying cycle will be in the hands of marketers by 2020. Learning how to deal with the shifts from the 10/90 sales and marketing mix to the new 80/20 marketing and sales mix takes a new set of foundations, fresh approaches to selling, and deeper understanding of the new consumer. Join Mathew as he walks us through the new tenets of sales and marketing, the new roles we must fill, and better practices for converting your department into the revenue machine of the future.
Similar to Going the extra mile on social media: moving from 1.0 to 2.0 (20)
10 Inspiring Corporate Venturing Initiatives in the UAEScopernia
Corporate Venturing is a growing trend worldwide, allowing corporates to accelerate innovation through collaboration with startups.
Since we opened our office in Dubai in 2017, we have collaborated with major local and international organisations to help them invest in corporate venturing but also discovered marvellous local initiatives.
That's why we decided to highlight and share with you 10 of the greatest corporate venturing initiatives in the UAE.
Download the full slide deck for free here: bit.ly/Future_of_Mobility
This is a presentation given by Aitor Somers, consultant at Duval Union Consulting and expert in mobility. This slide deck gives a more thorough insight on the symbiosis between the mobility of the future and other societal, demographical and economic changes on a holistic level.
Digital Transformation in Media - 7 Steps to Become Future ProofScopernia
The document provides an overview of digital transformation and outlines 7 steps for organizations to become future proof. It discusses understanding digital disruption and its impact on industries. Next, it emphasizes the importance of defining a north star vision for the future and a strategic roadmap for transformation. Finally, it stresses the need to create new customer-centric business models, build a digital leadership team, and change organizational culture.
Digital transformation 7 Steps To Become A Future Proof OrganisationScopernia
The world is changing at a high pace. Digital disruption has an impact on every part of society and is transforming business in every industry. This presentation shows how you can master your digital transformation in 7 steps. The endgoal is to become a future proof organisation
The document discusses the future of retail being hybrid. It argues that retailers must combine online and offline experiences to succeed against digital disruptors. Specifically, it recommends that retailers (1) reinvent their physical store experiences and link them to online, (2) benchmark against digital competitors and copy their successes, and (3) develop a hybrid strategy that innovates new business models utilizing both online and offline platforms.
12 Steps to Become a Future Proof OrganizationScopernia
Digital Transformation is real but and takes more than insights and inspiration to become a future proof organization. This presentation explains in 12 steps how to evolve from urgency to vision, from strategy to planning and from governance to culture.
The travel industry was one of the first to be disrupted by digital and is stil subject to permanent change. This presentation applies the 7 metaphors to identity the parallels with other industries and describes a method to master the transformation.
Man Machine Collaboration Dell EMC event in Brussels Scopernia
This document discusses how machines and automation will impact jobs and employment. It introduces the concepts of necessary trusted service level (NTSL) and levels of automation (LOA) to analyze which job tasks can be automated and which require human skills. The model presented argues that jobs of the future will rely on man-machine collaboration, with machines handling routine tasks and data processing while humans focus on skills like creativity, social interaction and contextual thinking. The document provides examples of companies adopting this approach and outlines a five step process for organizations to develop strategies balancing technological progress with meaningful employment.
Automation and AI are becoming a reality and entering many (white collar) professions. Will robots take over all our jobs? Man Machine Collaboration is a framework to anticipate and connect automation and human employment to work towards a positive future.
Digital Transformation In The Hotel IndustryScopernia
Presentation for the GM's of Benelux Accor hotels in Amsterdam. How recognise the patterns of disruption and develop your own plan to understand and deal with transformation.
Digital transformation is happening across many industries. Three common misunderstandings about digital transformation are that it is only about technology, only about product innovation, or the same as digitization. A plan for digital transformation should scan innovations, determine impact, create a vision, build a roadmap, install leadership, and design the organization. The future will bring more changes like augmented reality, artificial intelligence, and self-driving vehicles that will disrupt many industries.
We believe that every organisation, large or small, has much to learn from Amazon. If you're in any kind of commerce or logistics, you absolutely must pay attention to Amazon.
In The Amazon Case we'll explain you why they are winning and how they are doing it.
Digital Transformation From Strategy To ImplementationScopernia
Creating a digital transformation strategy is one thing but how do you put the insights and plans into practice. This presentation deals with vision, strategy, roadmap, governance, leadership, channel hacking, start-up-thinking and many more issues.
The document provides an overview of digital transformation and the challenges organizations face. It discusses various forces disrupting industries like new gatekeepers, empowered customers who expect instant access and personalized experiences, and emerging technologies like artificial intelligence, robotics, and the Internet of Things. The document advocates that organizations transform by scanning their environment, determining digital's impact, creating a vision for the future, and defining a strategic roadmap.
Digital transformation AP hotel industry 21042017Scopernia
The Artesis Plantijn Hogeschool in Antwerp conducted research on how hotels are using social media. This is Jo Caudron's closing keynote on the impact of digital transformation on the travel industry.
The document discusses digital transformation and provides a plan for organizations to transform. It outlines scanning innovations, determining impact, creating a north star vision and strategy, building a roadmap, installing digital leadership, and building a digital organization and culture. Key aspects of digital transformation include dealing with disruption, choosing between fear or being inspired, and having a plan to transform through various stages.
The document provides an overview of digital transformation and its impacts. It discusses how digital disruption is affecting various industries and the need for organizations to transform their business models, leadership, culture and ways of working to adapt. It emphasizes the importance of continuously scanning the environment, having a vision for the future, and developing a strategic roadmap to guide the transformation journey and build a future-proof organization.
Digital Transformation And The Future Of EmploymentScopernia
Digital is forcing companies to embrace new business models and technologies. Automation and AI are part of the possible solution. But what is the impact on employment? Will we lose our jobs? Can we prepare people to work in a Man-Machine-Collaborative environment?
Many questions arise around this topic: What is Artificial Intelligence and what isn't? What is possible today? How can my organisation use AI? Will this replace my job? What can we expect in the future?
We will answer these and more in our presentation. We help you understand the impact of digital on your business and give you concrete steps to start taking action.
Engage Like Never Before................SocioCosmos
Take Facebook by storm with Sociocosmos and watch your engagement and reach skyrocket.
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Monetizing Social Media- How Influencers and Brands Make Money OnlineArpan Buwa
Monetizing social media involves influencers and brands leveraging their online presence to generate income. Influencers, who amass large followings on platforms like Instagram, YouTube, and TikTok, make money through sponsored posts, brand partnerships, affiliate marketing, and selling their own products or services. Brands collaborate with influencers to reach targeted audiences, increasing their visibility and credibility. Additionally, both influencers and brands use ad revenue from platforms, subscription services, and exclusive content offerings to boost their earnings. This dynamic ecosystem allows for diverse revenue streams, making social media a lucrative avenue for digital entrepreneurship.
Discover how to move beyond keywords and master Google's Search Generative Experience (SGE) with our in-depth guide. Learn to optimize your strategies for improved search performance. Ready to enhance your SEO skills? Check the powerpoint below.
Get More Shares on Quora................SocioCosmos
Get your Quora answers shared more often with our proven strategies. Expand your reach and influence.
https://www.sociocosmos.com/product-category/quora/quora-shares/
Buy Social Media Presence Followers, Likes, Views & More with Sociocosmos (1)...SocioCosmos
Struggling to get noticed on Social Media? SocioCosmos helps you gain real traction. Buy followers, likes, views & more for Facebook, Instagram, YouTube & more! Affordable Prices. Fast Delivery. Secure & Discreet. Try SocioCosmos Today!
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Dominate the Facebook Algorithm.........SocioCosmos
Achieve Facebook fame with Sociocosmos. Grow your followers and maximize your social media impact.
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Digital Wolf: Expert Social Media Marketing Services in KolkataDigital Wolf
Get noticed online with Digital Wolf's social media marketing in Kolkata. Expert strategies, engaging content, and comprehensive platform management.
Visit Us at t.ly/IRhlG
Give your pins the boost they need with real likes, comments, and shares.
https://www.sociocosmos.com/product-category/pinterest/pinterest-account-followers/
Meta AI Assistant to Roll-out on Major Social Media SitesJomer Gregorio
Big news! Meta's new assistant is coming to your favorite social media sites. Say hello to easier interactions and more fun online. Check out what's in store for you! #MetaUpdate #SocialMedia #TechNews
4. Social media is over the
@dadovanpeteghem
hype cycle…
TRIGGER
PEAK OF INFLATED EXPECTATIONS
TROUGH OF DISILLUSIONMENT
SLOPE OF ENLIGHTENMENT
PLATEAU OF PRODUCTIVITY
5. Yet… most organizations are
using social media only at
@dadovanpeteghem
10% of its potential.
They’re in 1.0 modus.
7. Moving from 1.0 to 2.0
@dadovanpeteghem
with these 10 elements
Ambassador
Strategy
Native
Activations
Opportunity
spotting through
Social Listening
Community
Building
Social
Selling
Disproportionately
Relevant
Content Plan
Social Growth
Acceleration
Tools 2.0
The Social Crisis
Plan
The Poetry of
the Post
27. @dadovanpeteghem
Imagine you want to make
people recycle better
VS.
Would you upload a traditional spot on
YouTube or go for a Vine activation?
28. @dadovanpeteghem
Imagine you want to make youngsters
responsible towards alcohol
VS.
Would you post research results or start a
#challenge on Instagram?
36. @dadovanpeteghem
The connection
funnel
INTEREST LOVE ADVOCACY CO-CREATION COLLABORATION
Receive Engage Share Input
LATENT
Become one
MANIFEST
Social
Media
strategy
Content
Marketing
strategy
Ambassador
strategy
59. @dadovanpeteghem
Spotting opportunities through social listening
Monitoring millions of posts each day on topics ranging from the latest cute dog photo on
the Purina pet food website to who was drinking Nescafe to real time recipe tweets.
Nestlé DAT
64. @dadovanpeteghem
The social crisis plan
Lvl 1 Lvl 2 Lvl 3 Lvl 4 Lvl 5
Situation
Bad
customer
service
Marketing/
communication
fail
Bad buzz
Crisis / Poor
governance
Unforeseen
disaster
Examples
People involved
When to reply
Where to reply
How to reply
71. Pick your top 3 to accelerate
@dadovanpeteghem
Ambassador
Strategy
Native
Activations
Opportunity
spotting through
Social Listening
Community
Building
Social
Selling
Disproportionately
Relevant
Content Plan
Social Growth
Acceleration
Tools 2.0
The Social Crisis
Plan
The Poetry of
the Post