Getting started right

Getting Started Right!
Proprietary Material Provided for Training Purposes Only
© 2016 Excella Consulting, Inc.

• Agile trainer & coach
• Member of PMI, Scrum Alliance, Agile
Alliance, Agile Leadership Network
• CST, CSM, CSPO, CSP, PMI-ACP,
PMP, Certified LeSS Practitioner,
SAFe SPC,
• Founder & executive committee
member of Agile Delivery for
Agencies, Programs, and Teams
(ADAPT)
• Background in Government and
commercial Agile transformations
Richard Cheng - @RichardKCheng

Richard K Cheng
richard.cheng@excella.com
703-967-8620
https://www.linkedin.com/in/richardcheng
Twitter: @RichardKCheng
Contact Information

Scrum Overview
Product Vision
Roadmap
Day
Sprint…
…
…
Plan
Day
Day
Daily Scrum
Review
Retro
Sprint
Plan
Review
Retro
Idea
Initiation Release
Plan
Release Release
Plan
Plan
Time

“We choose to go to the moon in this
decade and do the other things, not
because they are easy, but because they
are hard, because that goal will serve
to organize and measure the best of
our energies and skills, because that
challenge is one that we are willing to
accept, one we are unwilling to
postpone, and one which we intend to
win, and the others, too.
It is for these reasons that I regard the
decision last year to shift our efforts in
space from low to high gear as among
the most important decisions that will
be made during my incumbency in the
office of the Presidency.”
“We choose to go to the moon”
- President John F. Kennedy, speech at Rice University September 12th
1962

A Vision
Has
Power
Shared
and
Unifying
Broad
and
Engaging
Short
and
Sweet
Fosters
Simplicity
Product Vision
Source:Agile Product Management With Scrum by Roman Pichler

FOR <target customers>
WHO <statement of need>
THE <product name>
IS A <product category>
THAT <key benefit, reason to buy>
UNLIKE <competition, alternative>
OUR PRODUCT <differentiating statement>
Elevator Speech For Positioning
From Geoffrey Moore’s Crossing the Chasm

FOR music lovers
WHO desire a simple way to listen to
and manage their songs
THE iPod
IS A portable digital music player
THAT provides intuitive, easy to use
controls
UNLIKE other MP3 players
OUR product provides seamless
integration with a world-class music
store
Elevator Speech For Positioning (Sample)

• Who is going to buy the product?
• Who are the users?
• Which customer needs will the product address?
• Which product attributes are critical to address the
customer needs?
• How does the product compare against existing
products?
• What are the product’s unique selling points?
• What is its target price?
• What is the target timeframe and budget to
develop and launch the product?
A Vision Gives an Idea Strength

– Think
• What is it
• Who is going to use it
• Why will they use it
• How will they use it
Product Vision
1. Your team is creating a food related mobile app
2. Pick a name for your product
3. Pick a slogan

MVP and MMF
Minimal marketable features (MMF) - is
the smallest unit of functionality with
"intrinsic marketable value.”
Minimal viable product (MVP) - it's the
smallest collection of potentially marketable
features than you can roll out.

1st Quarter 2nd Quarter 3rd Quarter 4th Quarter
Agile Roadmap
USAStaffing – Staffing Process System
Submit Request Create Vacancy
Send Certificate
Post to
USAJOBS
Approve Request
Create
Announcement
Collect
applications
Create Referral
Certificate
Audit Certificate
Complete
Assessment
Vet
applications
Onboard

Agile Roadmap
Gather Needs
Validate
Develop
Design
Test
Release

Agile Roadmap
Build
Environment
Data Model
Wire everything
together
Database
Architecture
Back end
Build UI Release
Business
Layer
Integrate
Database

Understand Your Customer!
Often
13%
Some-
times
16%
Always
7%
Rarely
19%
Never
45%
Standish Group Study, Jim Johnson (2002)

• Use Personas to convert your market
segments into human stakeholders
• Data to include:
– Name, Photo, Title, Description
Who Is Using Your System?
◊ Data to consider:
– General responsibilities
– Computer skills
– Domain Knowledge
– Success goals
– Pain points
– Usage locations
– Collaborators
– Expected frequency of use

Examples from a Software Conference
Peter
Programmer
Peter’s company has just started using agile
development. While he’s been a developer for a long
time, he’s not used agile practices like TDD.
Patricia
Project Manager
Patricia is a seasoned project
manager. She prefers agile
development to her old attempts
to force teams to conform to an
overly prescriptive plan. But, her
stakeholders still ask for the
same predictability and
schedule commitments. On her
agile team she’s considered a
ScrumMaster, but she still has
lots of old project management
responsibilities that don’t seem
to fit into that ScrumMaster role.
Padma
New Product Owner
Padma is a business stakeholder responsible
customer service in her company. She relies on
development for the the software she uses to manage
the relationship with the company’s current and
potential customers. She’s one of a number of
business people in her company that have been pulled
into a product ownership role in her company’s agile
adoption. She’s got concerns about balancing her old
job responsibilities with these new agile team
responsibilities and doing a good job as a product
owner at the same time.
http://agile2009.com/personas

Exercise – Create Your Personas

Getting started right

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