A brilliant file shared by Serena Mc Crossan of Learning Pool: LinkedIn - A Quick Start Guide for Beginners
This ebook has been written to provide a quick start guide for those who are new to LinkedIn and who would like to be a part of a professional network. This guide will take you through;
A bit about LinkedIn
How to set up and optimise your professional LinkedIn profile
How to add connections
How to join groups
How to search for people,companies and jobs
This document provides an overview of how to maximize the use of LinkedIn for career and professional development. It covers building a professional profile, connecting with others on the platform, exploring career paths and jobs, and getting hired. Key recommendations include customizing your profile with a photo, experience, skills, and summary; connecting with alumni and contacts to grow your network; searching for and applying to jobs directly on LinkedIn; and engaging with companies to explore opportunities and make yourself visible to recruiters.
The LinkedIn Job Search Guide is your tactical toolkit for getting a job you love.
The LinkedIn Job Search Guide can be read one page at a time, one chapter at a time, or in entirety. The recommended tactics and tools were developed with U.S. job seekers in mind, however many of the strategies may be applied internationally.
Good luck with your job search and we hope that the following guide will put you in the driver’s seat as you develop your career.
5-point B2B Website Design Checklist for Greater Visibility Gabrielle Branch
The document provides a 5-point checklist for designing a high-performance B2B website for professional services firms. It emphasizes (1) clear messaging and professional imagery, (2) responsive design, (3) educational content that demonstrates expertise, (4) an SEO strategy including keyword research and optimization, and (5) including offers and calls-to-action to engage visitors and convert opportunities into clients. The website should attract and engage prospects through useful content while promoting the firm's services and value proposition.
Inbound marketing strategies can help boost enrollment for higher education institutions. It focuses on creating and sharing optimized content to attract qualified visitors to the website, then converting them into leads and nurturing them through the enrollment process. HubSpot is an all-in-one inbound marketing platform that provides tools to attract visitors, convert leads, close students, and analyze marketing ROI. It offers software, training, and services to help organizations implement inbound marketing.
Your 3 Most Visible Brand Assets And Why You Shouldn’t Underestimate ThemGabrielle Branch
Brand strategy in professional services goes far beyond a firm's name or logo. In this SlideShare, we take a closer look at three brand elements that are every bit as important as what people commonly think of as "brand", yet are often overlooked or underestimated for the value they bring to the table.
"More content is being created in 48 hours than what was produced from the beginning of time until 2003." -Eric Schmidt. It's no surprise that many companies struggle to engage in this saturated environment. In this slideshare we'll teach you why content marketing is still relevant and best practices to make sure you're getting a solid ROI on your efforts.
http://www.vbout.com
The document discusses why building a follower base on LinkedIn is important for businesses. It provides an overview of how recruitment is changing in the digital age. It then discusses the psychology of why people follow brands and companies on social media, such as the fear of missing out. The document outlines several ways to get followers, such as generating word-of-mouth, being interesting, and advertising. It recommends tailoring content for both active and passive job seekers. Businesses should focus on creating leaders, not just followers, and moving people through the stages of awareness to conversion.
Hp Event "Ignite Your Growth Using Social Media to Grow Business" By John Fol...Grow Socially, Inc.
The document discusses using social media to grow a business. It recommends creating a social media marketing plan that identifies target audiences, develops engaging content, and measures success through metrics like website traffic and social media engagement. The document also discusses integrating social media with other marketing channels like websites, email, and print through tactics like QR codes and mobile payments.
The document discusses how businesses need to get found online through search engines, blogs, and social media as consumers now start their shopping experience by searching online. It emphasizes that search engine optimization (SEO) is important for businesses' websites to be found organically through keywords in titles, URLs, headings and text. Blogging is also a form of inbound marketing that can help with SEO and social sharing. The document provides steps for businesses to find keywords, optimize on-page SEO, build backlinks, start a business blog, engage in blog comments, write blog posts regularly on topics of interest, and measure results over time.
Getting the most_from_your_donut_130511_accountancyfirmsjacksomervell
This document provides tips and suggestions for promoting a Donut website to maximize traffic and engagement. It recommends integrating links on your own website and in communications, using social media platforms like Twitter and Facebook, promoting in emails and printed materials, and engaging prospects at events. The goal is to direct clients and prospects to the Donut site for business resources and advice on a regular basis through various marketing channels.
Marketing Thought Leadership - Course OverviewTai Tran
This document provides an overview of the UGBA 198 Marketing Thought Leadership course at UC Berkeley's Haas School of Business. The course objectives are to understand the past, present, and future of marketing, emerging trends, developing marketing strategies, and thought leadership. Students will publish online articles, complete news journals and assignments, participate in class and online, interview a thought leader, and participate in Twitter chats. The course uses a P/NP grading system based on points from assignments, participation, and attendance.
Tips for small businesses on how to best use online marketing to grow their biz and build a greater connection with current customers. Created and presented by Amy Black at the to members of the Greater Merrimack Valley CVB at the annual tourism breakfast on June 22, 2010 (Dracut, MA)
The document discusses various social media platforms and how businesses can engage with customers on each one. It outlines key platforms like Facebook, LinkedIn, Twitter, YouTube and describes how each can be used to share content, build relationships and engage audiences. The document also provides case studies of businesses successfully using different social media and tips on creating engaging content to fuel social media strategies.
How To Convert Digital Engagement Into Leads and Sales - Bridget RandolphFeverBee Limited
In an industry full of cringeworthy buzzwords and meaningless vanity metrics, how can we ensure that our marketing efforts translate into actual business benefit? This session will look at what we mean by 'digital engagement', why it's valuable to our marketing strategies, and will provide some actionable tips and insights into how you can leverage your audience's online engagement with your business in order to to generate more sales and conversions.
The document outlines the four steps to creating an effective social media campaign for a business: 1) Monitoring what is being said about the brand and competitors online, 2) Planning the strategy, tools, and goals of the campaign, 3) Implementing the campaign through various social media platforms, and 4) Evaluating the results and monitoring achievement of goals to make adjustments as needed. It emphasizes the importance of monitoring social conversations and provides examples of social media disasters that resulted from a lack of monitoring.
Social Media And Insurance Agencies What You Need To Know 091310 FullJason Hoeppner
The document discusses social media and its implications for insurance agencies. It provides an overview of popular social media platforms like Facebook, LinkedIn and Twitter and how agencies can use them to build their brand and provide better customer service. It also addresses potential risks around privacy, legal liability and the need for agencies to have social media policies and train employees on proper use.
The document provides an overview of how to measure the results of internet marketing efforts. It discusses setting goals and key metrics to track, such as website traffic, social media followers, and leads or referrals generated from different marketing channels. Tools for tracking metrics from search engine optimization, pay-per-click ads, email marketing, social media and video are also reviewed. The overall message is that measuring various marketing KPIs allows businesses to manage efforts effectively and ensure activities are driving the desired business outcomes.
LinkedIn is the world's largest professional social network with over 100 million members. It connects users to their professional contacts and helps exchange knowledge, ideas, and opportunities. The presentation discusses how to create a complete LinkedIn profile, find and manage contacts, search for companies and individuals, and use groups to expand one's professional network.
How to create the ultimate Linkedin profilescojetinc
The document provides guidance on using LinkedIn effectively for professional networking and marketing. It recommends developing a complete profile with contact information, work experience, recommendations, and an engaging summary. Members should connect with colleagues, follow companies, and join relevant groups to build their network. The document also stresses the importance of actively engaging on LinkedIn by sharing relevant articles and updates several times per week.
This document provides an overview of LinkedIn, including its history, founders, growth, features, and account types. It was created as a personal learning assignment to learn about LinkedIn. Key details include that LinkedIn was launched in 2003 and now has over 313 million members. It outlines the basic free account and various premium account options. The document also reviews best practices for setting up an effective profile.
The document provides tips for optimizing your LinkedIn profile, including using relevant keywords in your header, profile photo, summary, skills, experiences, and groups to improve searchability. It recommends customizing links, joining relevant industry groups, and managing privacy settings. The goal is to establish yourself as a specialist within your field and engage your target audience to build business opportunities through your LinkedIn presence.
Interesting document about putting up your profile on LinkedinHubert Van de Vyver
The document provides tips for optimizing a LinkedIn profile, including using relevant keywords throughout, adding a professional photo and complete contact information, customizing website links, writing a compelling summary that tells one's career story, listing relevant skills and getting endorsements, reordering sections for optimal flow, joining relevant groups, and managing privacy and notification settings. The goal is to build an engaging profile that helps a user stand out from the 350+ new members who join every second, build their professional reputation and network, and find jobs or business opportunities.
This document provides guidance on using the professional social networking platform LinkedIn. It discusses what LinkedIn is, how to set up an account and profile, and how to network and engage with others on LinkedIn through answering questions, participating in groups, and connecting with contacts. The document contains step-by-step instructions for setting up a profile, including adding a photo, listing experience, and obtaining recommendations. It also reviews customizing profile links and integrating other social media like Twitter.
The document provides 5 tips for using LinkedIn effectively: 1) Professionalize your profile by adding a photo, personal statement, status updates, and customizing experience and summary sections. 2) Build connections by searching for contacts and accepting connection requests from people you know. 3) Ask connections for recommendations about past work. 4) Join and engage with industry groups to expand your network and knowledge. 5) Install applications like SlideShare and WordPress to showcase your work and expertise. Following these tips can help maximize business opportunities and build professional connections on LinkedIn.
The document provides guidance on setting up a complete LinkedIn profile as a real estate broker. It recommends including work history, education, a summary of qualifications and specialties, and asking for recommendations to reach 100% profile completion. Once the profile is set up, the document recommends customizing the URL, choosing public profile settings, adding LinkedIn applications, importing contacts, and maintaining the profile daily.
LinkedIn is a social networking site for professional connections that allows users to create profiles, connect with colleagues, and find jobs. While LinkedIn has some accessibility issues, users report being able to navigate the site to perform basic tasks. The document provides tips for searching for connections, contacting LinkedIn support, and joining accessibility-focused groups when using LinkedIn.
This is the LinkedIn curriculum I took the initiative and completely rewrote, which has been rolled out statewide in Utah. You will learn how to navigate LinkedIn, build a strong and persuasive profile, and connect with other members.
LinkedIn is a useful platform for job seekers, as it allows users to network professionally and find opportunities. The document provides 13 tips for using LinkedIn effectively in a job search, such as updating your profile with a photo, skills, and recent experience; customizing your headline to stand out and highlight your objectives; building your first-degree network; using advanced search and alumni functions to find relevant connections; following companies of interest; engaging with groups; and networking after hours when there is less competition. Using these tips can help job seekers maximize their LinkedIn profile and chances of finding new opportunities.
How to use linked in to find job opportunitiesnishajj
LinkedIn is a useful platform for job seekers, as it allows users to network professionally and find opportunities. The document provides 13 tips for using LinkedIn effectively in a job search, such as updating your profile with a photo, skills, and recent experience; customizing your headline to stand out and highlight your objectives; expanding your network through connections and groups; and actively engaging with recruiters, alumni, and companies of interest. Following these tips helps job seekers maximize their LinkedIn profile and chances of finding new opportunities.
The document provides an overview of a LinkedIn training class. It begins with safety instructions and an introduction to the purpose, process, and product of the training. It then covers setting up a LinkedIn profile, including choosing photos and customizing sections like experience, education, and summaries. The document also discusses using LinkedIn for job searching, incorporating public profiles into resumes, writing recommendations, and differences between free and premium accounts.
The document provides an overview of the key features of the professional networking platform LinkedIn. It discusses LinkedIn profiles, connections, groups, companies, jobs, updates, applications, mobile access, and upgraded account options. The primary purpose of LinkedIn is to enable users to network, find jobs, research companies and industries, and stay informed with other professionals.
This presentation details the value of LinkedIn as a social networking tool and draws parallels between Facebook and email marketing for those getting started with Facebook. This presentation was originally delivered by Tom Stirling of Stirling Technologies, a Winchester, MA-based web consulting and web design firm to members of The Business Connector (TBC) in Woburn, MA.
This document provides a guide to developing and managing a presence on LinkedIn for marketing purposes. It discusses setting up personal and company profiles, developing a LinkedIn strategy, reaching audiences, encouraging interaction, converting leads into sales, keeping audiences engaged, and key LinkedIn features and terms. The benefits outlined for both individuals and companies include networking, developing thought leadership, gaining referrals, recruiting employees, showcasing expertise, and increasing brand awareness and leads.
Adjusting how you use LinkedIn changes the way prospects react the “LinkedIn for business,” is the next episode of the Social Media Marketing marketing empire.
The document discusses employee retention, which refers to an organization's ability to retain its employees. It can be represented by a retention rate that shows the percentage of employees retained over a period. The document notes that high employee turnover can be costly for businesses and negatively impact performance, knowledge, and morale. It provides tips for improving retention such as hiring with purpose, compensation, career development, work environment, listening to employees, and recognition.
The document discusses how cognitive computing is transforming HR and the employee experience. It provides examples of how cognitive systems can understand language, learn from data, and reason to enhance HR functions like recruiting, onboarding, learning, and employee support. Applications of cognitive computing discussed include a matching tool that recommends job candidates, a cognitive assistant that provides on-demand HR information to employees, and solutions that deliver personalized learning and improve customer service interactions. The document advocates that HR leaders understand their data opportunities and build trust as they strategically enhance HR with cognitive technologies.
This deck was used in a talk with IBM India HR Professionals on 13th Aug 2015. When skills is a currency and talent is the new war, how do you make your brand irresistible? Would you always work, tucked in a corner where there is no headlight, or do you wish to take charge and be the headlight?
In this talk participants will understand what is personal branding and why it matter in today's world. The session will feature Nickle Lamoreaux, VP Compensation and Benefits, who will share her story and perspectives on personal branding.
This deck talks about impact of social in HR with some examples of how IBM is doing it. It was used to deliver the talk in St Joseph's College of Business Administration, Bangalore on 8th aug 2015
This document provides an overview and predictions for trends in human resources and talent management in 2015. It discusses how the world of work is changing due to factors like globalization, technology, and demographics. Specifically, it predicts that in 2015 companies will need to:
1. Rethink their approach to talent management to expand beyond traditional programs and focus on providing integrated solutions to address issues like engagement, culture, and skills development.
2. Redesign key HR functions like performance management and the employee experience to better support an increasingly contingent and mobile workforce.
3. Make significant investments in areas like leadership development, talent analytics, and HR technology to adapt to a rapidly changing world of work.
IBM HR going social #SocialHRSuccess storyKhalid Raza
The document discusses IBM's #SocialHRSuccess initiative to promote social media and networking within its human resources department. It highlights how HR has become a leader in social media usage at IBM, with over 25,000 hits on its weekly blog posts sharing examples of social HR. Some key accomplishments include tripling HR employees' social participation, creating customized learning and guidance for adopting social capabilities, and having three of the top six hashtags on IBM's internal social network in 2014. The initiative shows that mindset and culture changes around social media can help HR better serve clients and adapt to new ways of working.
Annual performance management is a key component of employee development. An employee evaluation is the assessment and review of a worker’s job performance. Most companies have performance evaluation system wherein employees are evaluated on a regular basis (mostly once a year). Organizations have detailed policies and guidelines to ensure performance review is a fair and balanced assessment of an employee’s performance. And, most of them succeed in doing so.
Managing personal and professional identities (with Speaker Notes)Khalid Raza
Did a colleague friend you on Facebook? Is your LinkedIn profile a resume? In our increasingly complex and overlapping information world, understanding how to balance your personal and professional personas is critical.
Social learning for IBM people managers using communityKhalid Raza
Delivered this presentation to IBM India Learning fraternity in the India Learning ShareNet 2012 on 19th Nov at Bangalore, India and won the first prize. In my view it is the acceptance and appreciation of social learning in many ways by the learning community. Thanks to all involved in making the IBM Manager Community (within the firewall) a great place for IBM People Managers. — at Matthan Hotel Bangaluru.
Digital online blog for hello fashion in worldlastvaishali
A fashion blog can cover many topics, such as specific items of clothing and accessories, beauty tips, trends in various apparel markets (haute couture, prêt-à-porter, etc.), celebrity fashion choices, and street fashion trends. They cover fashion at all levels, from the largest fashion design houses to the smallest independent designers.
Digital online blog.pptx
Welcome to Satta Result, the premier destination for enthusiasts of the popular Satta King game. Established with a passion for gaming and a commitment to providing a trustworthy platform, satta Result is dedicated to delivering an exceptional gaming experience to players of all levels.
Violation of publication ethics by Rajdeepdrxrajdeep
Certainly! Violation of publication ethics is a critical issue within academic and scientific communities, encompassing various forms of misconduct that can undermine the integrity and reliability of research. This comprehensive exploration will delve into different types of publication ethics violations, their consequences, and measures to prevent such breaches.
### Introduction
Publication ethics forms the foundation of scholarly integrity, ensuring that research is conducted and disseminated in a transparent, honest, and responsible manner. Violations of these ethics not only damage individual reputations but also erode trust in the scientific enterprise as a whole. This essay aims to explore the various dimensions of publication ethics violations, highlighting their impact on research integrity and suggesting strategies for prevention.
### Types of Publication Ethics Violations
#### 1. Plagiarism
Plagiarism involves using someone else's ideas, words, or work without proper acknowledgment. It can range from direct copying to paraphrasing without citation. Plagiarism undermines academic honesty and misrepresents the originality of research contributions.
#### 2. Fabrication and Falsification
Fabrication refers to inventing data or results that do not exist, while falsification involves manipulating research data or methods to achieve desired outcomes. Both practices distort the truth and compromise the reliability of research findings.
#### 3. Duplicate Publication
Publishing the same research findings in multiple journals without disclosure is considered duplicate publication. This practice misleads readers and wastes valuable resources by inflating the perceived impact of research.
#### 4. Authorship Issues
Issues related to authorship include ghost authorship (where someone who contributed significantly is not listed) and guest authorship (where someone who did not contribute significantly is listed). Proper attribution of authorship is crucial for accountability and recognition.
#### 5. Conflict of Interest
Conflicts of interest arise when financial or personal considerations could unduly influence research conduct or reporting. Failure to disclose such conflicts can compromise the objectivity and credibility of research.
### Consequences of Publication Ethics Violations
#### 1. Damage to Academic Integrity
Violations erode trust in researchers, institutions, and the scholarly publishing process. They undermine the credibility of scientific findings and hinder the advancement of knowledge.
#### 2. Legal and Professional Repercussions
Depending on the severity and context, publication ethics violations can lead to legal consequences, such as lawsuits for copyright infringement or fraud. Professionally, researchers may face sanctions such as retraction of papers, funding withdrawal, or even dismissal from academic positions.
#### 3. Wasted Resources
Duplicate publication and research misconduct waste valuable resources, in
LinkedIn - Strategic Guidelines July 2024Bruce Bennett
LinkedIn is a powerful tool for networking, researching, and marketing yourself to clients and employers. This session teaches strategic practices for building your LinkedIn internet presence and marketing yourself. The use of # and @ symbols is covered as well as going mobile with the LinkedIn app.
Ready to Achieve Your PMP Certification in 2024? View an engaging and insightful info session designed to help you reach your PMP certification objective!
You'll learn:
1️⃣ Learn from Experience: Toni Smith, VP of Membership, shares her journey to PMP certification, offering invaluable insights and practical tips.
2️⃣ Exclusive Study Tips and Resources: Discover the study techniques and resources that helped Toni succeed.
3️⃣ Interactive Q&A Session: Get your questions answered directly by Toni and gain clarity on the PMP certification process.
This is an opportunity to kickstart your PMP certification journey with expert guidance!
About Toni A. Smith, PMP®
Toni Smith brings over twenty-five years of experience in business administration, change management, and stakeholder engagement in nonprofit settings. As the founder and executive director of In Reach, Inc., she leads initiatives to activate networks, provide educational resources, and collaborate with diverse stakeholders to address community needs.
About PMI Silver Spring Chapter
We are a branch of the Project Management Institute, offering a platform for project management professionals in Silver Spring, MD, and the DC/Baltimore metro area. Monthly meetings facilitate networking, knowledge sharing, and professional development.
2. About Learning Pool
Learning Pool provides online training and LMS
solutions including a rich suite of off the shelf
e-learning and bespoke development services.
Our unique service allows members to work
together to create, share and access quality
e-learning.
Over 300 organisations use Learning Pool and
together we will train more than 1,000,000
people this year, saving our customers up to
£100 million in the process.
Find out more at www.learningpool.com
and follow us on Twitter at
http://twitter.com/learningpool
About this Guide
This guide has been written to provide a quick
start for those who are new to LinkedIn and
who would like a helping hand to get going
with the service. It contains no staggering
insights and any experienced LinkedIn user will
probably know everything in here.
The guide takes you through what LinkedIn is,
how to set up and optimise your professional
profile, how to add connections, how to
join groups and how to search for people,
companies and jobs.
All the content in this guide is published
under a Creative Commons Attribution-
Noncommercial-Share Alike 2.0 UK: England &
Wales License.
This means that you can copy, share and edit
the content as long as you give this document
credit and don’t make any money out of it.
See http://creativecommons.org/licenses/by-
nc-sa/2.0/uk/ for more details.
Getting Started with LinkedIn - A Quick Start Guide 1
3. Contents
• Part 1: What is LinkedIn?
• Part 2: Create your personal profile
• Part 3: Get Connected
• Part 4: Optimising your profile
• Part 5: Join LinkedIn groups that you share
interests with
• Part 6: Build your credibility as an industry expert
• Part 7: Further Resources
Pages
3
4 - 5
6 - 7
8 - 11
12 - 14
15 - 16
17
2
4. Part 1:
What is LinkedIn?
LinkedIn is a social networking website for people
in professional occupations. Founded in December
2002 and launched on May 5 2003, it is mainly
used for professional networking. As of June 2013,
LinkedIn reports more than 225 million acquired
users in more than 200 countries and territories.
(Wikipedia 2013)
The LinkedIn Mission
“Connect the world’s professionals to make
them more productive and successful.”
When you join LinkedIn, you get access to people,
jobs, news, updates, and insights that help you be
great at what you do.
Getting Started with LinkedIn - A Quick Start Guide 3
5. Part 2:
Create your
personal profile
To join LinkedIn and create your personal
profile go to http://www.linkedin.com
where you will see this screen:
Fill in your information including; first name,
last name, email and password on the form
on the left and hit Join Now. You will then
be taken to this page where you will begin
creating your professional profile.
Getting Started with LinkedIn - A Quick Start Guide 4
6. Once you have submitted this information
you will be prompted to choose your
industry from a drop down menu. You will
then see the screen below asking you to
add your email address. Be sure to use your
professional email address as this is where
you can import connections that you already
know.
LinkedIn will initially request permission to
access your email address and those of your
contacts who are already on LinkedIn. If
you would like to find connections that you
already know easily, please select yes to this
request. You can change these permissions at
any time in your account settings.
Getting Started with LinkedIn - A Quick Start Guide 5
7. Part 3:
Get connected
If you have selected yes to allowing LinkedIn
permission to your email contacts, you will
then be presented with a list of people you
know that are already members. You can
select all to add as connections or select only
those that you wish to add. You can also skip
this step and return to it at a later date.
Based on the company and industry
information that you entered at the initial
registration stage, LinkedIn will present a list
of suggested people that you may know. As
before you can choose whoever you like from
the list to send a connection request to or
alternatively you can skip this step.
Once you have finished adding connections
you will see this page. Congratulations!
You have just created your professional
profile. You can share this news on Twitter
or Facebook, letting friends on other social
networks know that you are now a LinkedIn
member. As before, you can skip this step.
If you want to add connections, view your contacts or alumni at a later date, navigate to the top
menu and select Network. You can then make your choice from the dropdown.
Getting Started with LinkedIn - A Quick Start Guide 6
8. Choose Your Plan Level
Depending on what you want out of LinkedIn
you can choose from two different plans
which are Premium (paid) and Basic (Free).
You can see a list of the features below. Once
you have selected your plan you will then
be taken to your profile page. For now it is
recommended that you set up a free account,
you can upgrade at a later date if you wish.
Getting Started with LinkedIn - A Quick Start Guide 7
9. Part 4:
Optimising your
profile for maximum
results
You are now a professional LinkedIn member. Let’s
optimize your profile to give others an insight into
your skills and experience. This is how your profile
should look at this stage:
Optimising your profile on LinkedIn is easy and
straightforward. You will be prompted to edit
different profile sections of on the right hand
panel. You can skip editing and choose to finish at
a later date if you want. If you want to do this now
however, see below for hints and tips.
Experience
Be honest and accurate, document your previous
work experience and duties included, right up to
your current position. You don’t need to go back
as far as your school paper run or include a job
that you only stayed in a few months. Make sure
to include experience that adds to your credibility,
skills and expertise.
Getting Started with LinkedIn - A Quick Start Guide 8
10. Education
Again be honest about your education history
or achievements. You can choose to include
higher education, further education or both.
Once you include the name of any institutions
you attended, LinkedIn will give you the
opportunity to add professionals who may
have attended with you at the same time.
Photo
You can add a photo to your LinkedIn profile.
A headshot is recommended or you can
upload a larger photo and edit it. Your photo
is an important part of your LinkedIn profile
for a number of reasons. A good quality
photo will increase the number of views that
your profile gets and will also help you make
the right impression. You may also meet a
LinkedIn contact in person for the first time
who could recognise you because of your
photo.
1. Click Choose File to find the photo you
wish to publish.
2. Click Upload Photo.
• You can upload JPG, GIF or PNG files.
• File size - 4MB maximum.
• Pixel size: 200 x 200 minimum and
500 x 500 maximum.
• Your photo should be square
3. Select who you want the photo to be
visible to.
4. Click Save Settings.
If you choose to skip this step and update
your photo at a later you can add or change
your profile photo from the Account section
on your Settings page once you have logged
in.
Getting Started with LinkedIn - A Quick Start Guide 9
11. Skills & Expertise
What are your areas of expertise? Do you
have skills that you gained in previous
positions or in your existing job? Add your
skills to this section making sure to give only
a title e.g. Email marketing, online marketing,
cash handling or team management. Your
connections will have the option to ‘endorse’
you for these skills which will further enhance
your profile and your credibility.
Sharing your profile
You should now have a detailed LinkedIn
profile. You can share your completed profile
on Twitter or Facebook using the LinkedIn
share functionality.
Editing your profile
If you wish to edit your profile at any time,
maybe to add new skills or expertise, you can
do so by navigating to ‘Profile’ on the top
menu and selecting Edit Profile.
Getting Started with LinkedIn - A Quick Start Guide 10
12. LinkedIn Search
If you would like to search for LinkedIn
members, job openings or companies you
can do so on the top ribbon of the LinkedIn
site on any page.
Getting Started with LinkedIn - A Quick Start Guide 11
13. Part 5:
Interests | Join
LinkedIn groups
that you share
interests with
To find groups that may be of interest, go to
Interests on the top menu and make your
choice or alternatively type Groups in to the
search bar.
You will then be presented with a list of
groups that may be of interest based on your
industry, skills and expertise. You can refine
this list by choosing Advanced Search or by
choosing from the search options on the left
panel.
Getting Started with LinkedIn - A Quick Start Guide 12
14. Joining a group
Once you have found a group that is of
interest click on Join to the right of the group
name and description.
You will then be presented with this page
which shows if any of your connections are
members. Click Join Group.
Getting Started with LinkedIn - A Quick Start Guide 13
15. Some groups will give you instant access
but others may be monitored and require
admin to grant access. Once your request to
join has been received you will receive email
confirmation. If your request needs to be
reviewed by admin, you will receive further
email correspondence from the group owner.
This is how the email notification should look:
Getting Started with LinkedIn - A Quick Start Guide 14
16. Part 6:
Build your credibility
as an industry expert
Share relevant content with your connections via
social sharing buttons on various sites. You can
share your thoughts, blog posts, news stories, as
well as provide links to articles you have written
yourself or find interesting and relevant.
Here is an example of how to share a blog post on
www.learningpool.com , social sharing buttons
should be visible on any reputable blog or news site
so always keep an eye out for the LinkedIn share.
Hover your mouse over the Share This button.
Select LinkedIn from the Social Media options.
Getting Started with LinkedIn - A Quick Start Guide 15
17. Add your own comment or share the post as
it is. You can choose to post to groups and/
or individals as well as change the visibility of
its audience. You can also share the post to
Twitter at the same time by ticking the box
next to the Twitter icon.
And there you have it, you should now have a
fully optimised LinkedIn professional profile,
have joined groups of interest, and made
professional connections. For further help
please see our extra resources overleaf which
will direct you to the LinkedIn Help Centre,
LinkedIn webinars and guides to getting more
professional connections.
Getting Started with LinkedIn - A Quick Start Guide 16
18. Resources
• LinkedIn Help Centre
• LinkedIn for Dummies
• LinkedIn Learning Webinars
• The Definitive Guide to Getting More LinkedIn Connections
Getting Started with LinkedIn - A Quick Start Guide 17