Welcome back to The Generation Edge series, our monthly magazine exploring the identity, values, and lifestyle of the post millennial generation. People born after about 1995, the eldest of which are about 19 now.
In this edition we explore Gen Edge's critical point of view on education and its impact on their future and the future of the world.
Because these days reading, writing and arithmetic don't add up to anything...
This document provides an overview of Generation X, those born between 1966-1981. It discusses how Gen X grew up during a time of societal upheaval and lacked clear role models. As they came of age, Gen X developed an anti-authoritarian identity and ethos. Though often overlooked between the larger Baby Boomer and Millennial generations, Gen X has come to wield influence through leadership positions and pioneering new industries. The document examines Gen X's financial situation, career paths, cultural impact, and relationship to technology as they approach age 50.
Gen Z is a large, diverse generation that is about to enter the workforce and influence markets. They grew up during economic uncertainty but are entrepreneurial and want to make an impact. As digital natives who are highly connected globally, they are concerned about social and environmental issues. To engage Gen Z, companies need to communicate authentically through images and allow for independence, creativity, and advancement opportunities.
Gen Z, those born after 1995, are very different from Millennials in important ways. They grew up during economic turmoil and are more entrepreneurial and financially conscious as a result. They are comfortable with diversity, having grown up in multiracial families with less traditional gender roles. Gen Z are digital natives who are always connected via multiple screens and social media, though they have short attention spans. They communicate visually through images and symbols rather than text. Gen Z are globally aware and concerned about environmental issues.
- Millennials have grown up with social media being an integral part of their lives and spend more time on social networks than email. They use social media to connect with others, be entertained, get news and information, and network.
- The Great Recession has negatively impacted Millennials' job and economic prospects more than other generations. Median incomes and pensions have decreased while poverty and unemployment have increased among young people.
- While the recession may increase Millennials' self-sufficiency and job security priorities, experts believe this generation remains optimistic and civic-minded, focusing on how to make the world a better place through their work. The recession is a challenge but not one that will embitter them
Generation Edge in India refers to those born between 1994-onwards, numbering at least 400 million people. They have grown up in a time of rapid changes and increased opportunities in India. While ambitious and wanting to chart their own path, they still face pressures from traditional values emphasizing stability, modesty and conformity. As the first generation with widespread access to technology and global influences, Generation Edge struggles to balance individualism with social expectations in a still largely conservative society. For brands, it is important to inspire and support this generation by showing them how to pursue their dreams and manage multiple identities, while making the most of opportunities in the present.
What if the next big disruptor isn’t a what but a who?WiseKnow Thailand
This document discusses the characteristics of Generation Z (Gen Z), those born after 1997. It begins by contrasting Gen Z with Millennials and how they were shaped by different world events and parenting styles. Gen Z grew up in a world with constant threats of violence and bullying but also increasing tolerance. They have always had access to technology and the internet. As a result, Gen Z is self-aware, self-reliant, innovative, and entrepreneurial. They are less loyal to brands and retailers than prior generations. The document explores the implications of these characteristics for businesses hoping to connect with Gen Z consumers.
Generation Y is often criticized for being selfish, entitled, and stuck in the past. However, this generation grew up with internet access and inflated self-esteems. Many factors influence Generation Y's behaviors, such as parenting styles. To address these issues, solutions include setting income expectations, teaching compassion, and helping build self-esteem. Parents could also encourage independence by helping with rent or buying homes. Overall, the key is being honest about challenges while supporting Generation Y in moving forward.
Gender and traditional demographics are becoming less and less relevant. Toy, influencers, education, beauty, media, and shopping trends are discussed.
The-New-Opportunity-Agenda_AMovementAtRisk_AManifestoJeanne Allen
This document is a manifesto calling for renewed focus on education reform efforts, which the author sees as being at a crossroads and at risk of losing ground. Some key points:
- It references A Nation at Risk report from 1983 that sparked education reform but says the momentum from that has faded.
- It highlights successes of education reforms in places like New Orleans post-Hurricane Katrina but says these achievements are now facing political backlash and challenges.
- It argues the education reform movement accomplished more in its early years in the 1990s than recently and is struggling to pass new reforms or hold onto existing ones in many places.
- The author calls this a clarion call for the movement to
Millennials or Centennials? Following The Needs of The Silver GenerationKim Bingham
The document discusses trends related to the aging population and the growing silver generation demographic globally. Some key points:
1) Populations around the world are aging rapidly as life expectancies increase and birth rates decline. The number of people aged 55+ is growing significantly faster than other groups in most countries.
2) Seniors represent a large consumer segment with spending power, though they are often overlooked by companies focused on younger demographics. Their needs and preferences differ from younger groups.
3) To successfully target seniors, companies need to understand the diversity within the senior population and have strategies tailored for different segments - those who are independent, vulnerable, or reliant on family.
4) Case studies show how
If businesses are still focused on mastering communication with the Millennials, they will fast fall behind. Because Generation Z is already forming brand preferences, spending their allowances, and becoming entrepreneurs.
Beth Klein is an experienced personal injury lawyer who helps clients who have suffered life-altering injuries seek justice and compensation. She also assists other lawyers in improving their trial skills. The document then provides a list of Klein's accomplishments and awards in her legal career. It discusses the experiences and characteristics of Generation Z, who came of age in the late 1990s and early 2000s. This generation grew up with increasing technology use, less traditional family structures, more emphasis on early childhood education, and in a world shaped by terrorism and concerns about climate change.
Generation Z, born in the late 1990s to 2010s, are comfortable with technology and social media is a significant part of their social lives. Understanding Generation Z could impact work in schools. Key issues include:
- Teens may not understand the ramifications of online activity and oversharing personal information.
- Technology blurs contexts and it's important to help teens manage personal information flow and develop skills to navigate social media and an information-rich environment.
- While technology provides social connection, it can also enable addiction, bullying, and drama. Schools should help teens develop focus and critical thinking in this context.
This document provides an overview of Generation Z and their behaviors, preferences, and mindsets based on various reports and surveys. Some key findings include:
- Gen Z spends over two-thirds of their day connected online and consume an average of 68 videos per day, preferring Instagram, YouTube, and Snapchat as platforms.
- They are conscious consumers who care about a brand's values, environmental and social impact. Their identities are fluid and they want freedom to explore and define themselves.
- As digital natives, they have high expectations for personalized and innovative experiences from brands. Social media and influencers strongly impact their purchasing decisions.
- To engage Gen Z, brands need to create high-quality
Similar to Most of the post millennial generation are still at school. It's not really working for them. Take a look at our exploration of their point of view.
This document discusses the ongoing education crisis in America and proposes an alternative view of the problem. It outlines some of the poor academic performance statistics in the US and notes that students, parents, and teachers often have an inflated view of achievement. Common reform proposals aim to increase funding, standards, and competition, but the author argues these will not solve the root issues. The "real myth" is that schools must improve for student learning to increase. However, many students already excel through self-reliance and self-teaching regardless of classroom conditions. The key is shifting focus from teachers imparting knowledge to students creating it themselves through an awareness of their own learning process.
This document is an argumentative essay that compares homeschooling and public schooling. It discusses some of the pros and cons of each option. For homeschooling, it notes the benefits of one-on-one learning and parent-child bonding, but also acknowledges that parents may not have teaching skills or a standardized curriculum. Public schools provide structure and expose kids to different subjects, but have large class sizes that limit individual attention. The essay explores the author's dilemma of deciding between these two education paths for her daughter as she reaches school age.
This article discusses the importance of school connectedness, which refers to students believing that adults in their school care about their learning and them as individuals. Research shows that as many as 40-60% of high school students feel chronically disconnected from school. The article advocates for strategies to reconnect these students and argues that connectedness is especially important during adolescence, as it can reduce risky behaviors and increase academic success. While much research has studied connectedness, the findings span multiple fields and concepts, so the topic would benefit from a more clearly defined empirical base.
The Gateway to College National Network has grown from a single program in Portland, Oregon in 2003 to a network of 43 colleges in 23 states. In the 2012-2013 academic year alone, over 4,200 formerly disengaged students changed their lives through the Gateway to College program, with a record 671 students graduating with both a high school diploma and an average of 35 college credits. The network has had measurable success, with 73% of Gateway graduates continuing on to post-secondary education and earning college credentials at high rates.
This document provides an overview of student discipline for the Omak School District for the 2021-22 school year. It discusses the history of discipline policies in Washington state, recent changes to state laws, and current discipline challenges being faced both in Omak and more broadly due to the pandemic. These challenges include increased misbehavior, mental health issues, staff shortages, and changes to the role of law enforcement. The document then outlines the proactive solutions and supports each school in the district has implemented to address discipline, such as social-emotional learning programs, counseling services, increased supervision, and staff training. It concludes with informing the school board that there will be a question and answer period.
Communication studies Basic Exposition pieceCrissi Daley
The document discusses failing schools in Jamaica and potential solutions. It notes that failing schools contribute to issues like low academic performance, illiteracy, and future crime and violence. Three sources are examined that provide perspectives on why schools fail and how to address it. The first source describes a speech where the former education minister said failing schools should not be allowed to exist and leadership is key. The second source discusses common reasons for failure like poor leadership, teaching, and resources. The third and most comprehensive source provides several solutions, including putting principals on contracts, improving teaching techniques, and reducing class sizes. Overall, the document seeks to understand why schools fail in Jamaica and what can be done to improve academic performance.
Similar to Most of the post millennial generation are still at school. It's not really working for them. Take a look at our exploration of their point of view. (6)
The headlines tell us about how Covid-19 has impacted businesses and the boardroom...but what about the bedroom? What's the number one biggest sexual behavior change expected post-COVID? Our quantitative exploration (inclusive of a proprietary survey) has illuminated an eye-opening new reality that is equal parts startling and hopeful. Enjoy our exploratory film and article here: https://www.thesoundhq.com/sex-in-the-time-of-covid-19/
How many Jobs-To-Be-Done exist when it comes to beauty and grooming? Turns out all those showers, shaves and new hairstyles really add up! Find out how The Sound can help simplify it all for you and your brand, using the Jobs to be Done method.
We know creative development research can sometimes feel like a way to kill great ideas. And we think that sucks. We’re here to make sure that doesn’t ever happen to you (again). Read on to learn how!
This document provides a guide to storytelling. It discusses the importance of crafting powerful stories and outlines the process for developing an effective narrative. Some key points include:
- Stories are an engaging way to get people to remember your message. Effective storytelling is important for branding and persuasion.
- The storytelling process involves forming hypotheses, analyzing insights from research, and organizing the narrative into chapters before developing visual slides.
- Slides should enhance but not replace the story. Developers are advised to fully outline their narrative before beginning slide creation.
- The guide emphasizes crafting a solid substantive story over purely stylistic elements. It stresses developing a coherent narrative flow and using parallel structures, language cadence
Human beings went from never sleeping in the same place twice to having home become the center of our lives.
Throughout this journey, home has steadily evolved – from a threadbare shelter to a high-rise penthouse, with each new cultural and technological development changing the meaning of what home is.
Now, home is changing again.
In the 20th century, the home became modern and took on quasi-utopian qualities. It moved from a structure built to ensure the survival of the family unit into a private oasis that separates what is yours from the world. A place where we can be our true selves and have some measure of control over our surroundings.
It is a place of rest and a respite from chaos. It is secure, private and above all else – dependable.
But over the last decade, the modern home has become destabilized, elusive, evasive, more constricted, less secure and broken.
At The Sound, we place individual experience at the heart of our work and expand outwards. So we put our feet on the ground on four continents, immersed ourselves in a wildly diverse range of households, explored the minutiae of home life and bore witness to inspiring stories of struggle, success and adaptation.
We’ve put our learnings into a lovely 50-page report for your reading pleasure.
Over the past year we’ve been taking notes on some fringe trends that have recently emerged or resurfaced. They relate to everything we do: what we eat, how we live, the technology we use and the culture we embrace.
Some have huge implications. Others are just incredibly weird. But all have some potential to disrupt the brandscape and make an impact on our lives.
This document provides an overview of Generation Edge (ages 10-25), who have grown up with technology integrated into all aspects of their lives. Some key points:
- They think about and experience technology differently than older generations, seamlessly integrating it into socializing, education, creativity, and more.
- Growing up with constant connectivity and access to information has made them adaptable, self-reliant learners who challenge traditional structures and see the online world as a space for experimentation.
- Social media is both a source of conflict for managing their image and relationships, and a way to strengthen community.
- They are advancing conversations around gender, with more fluid conceptions of identity.
The document discusses three generations - Gen X, Millennials, and Gen Edge. It analyzes each generation's cultural context, upbringing, gender dynamics, approach to adulthood, attitudes, behaviors, relationship to technology, and more. The goal is to understand how to best target each generation through appropriate tone, messaging, and innovation.
Right now, Gen-Xers are doing something utterly revolutionary that is going unnoticed: They aren’t getting “old” and they’ve flipped the entire aging paradigm on its head.
The document discusses how to change people's behaviors through understanding habits and behavioral science. It explains that most decisions are automatic and habitual rather than conscious thought. It introduces the habit loop model which identifies three parts to a habit: the cue that triggers the behavior, the routine or behavior itself, and the reward that reinforces the behavior. Understanding habits and where they get stuck in the loop can help identify how to change behaviors. Examples are given of companies that successfully targeted different parts of the habit loop to create new customer habits.
It’s not good enough to simply understand the nature of disunity or recognize the value of empathy. We need to put our ideals and insights into practical action.
This document discusses emerging fringe food trends in India that are influencing mainstream culture. It identifies several trends driven by fringe foodies, including making food themselves (MIY), revived interest in spirituality and Ayurveda, forming new types of "families" through shared meals, exploring global and regional cuisines, and growing their own food. The document calls on the food industry to support these fringe movements by providing local and niche ingredients, helping people connect over food, and making sustainable options more accessible. Brands that address these fringe needs through their products and events are best positioned to become the new mainstream.
This month in our ongoing FringeStream series, our monthly magazine exploring how the fringes of culture are shaping mass behaviors, we're digging into the a topic that tempts us all: FOOD. In gaining an understanding of FringeStream Food, we've unearthed some interesting findings that recognize how the simultaneous celebration of food culture and turmoil of traditional food systems have led to mainstream confusion over what to eat. Find out how empowered groups are moving beyond our over reliance on over-processed convenience food to create new opportunities and an increasing Appetite for Conviction.
This month in our ongoing FringeStream series, our monthly magazine exploring how the fringes of culture are shaping mass behaviors, we're digging into the a topic that tempts us all: FOOD. In gaining an understanding of FringeStream Food, we've unearthed some interesting findings that recognize how the simultaneous celebration of food culture and turmoil of traditional food systems have led to mainstream confusion over what to eat. Find out how empowered groups are moving beyond our over reliance on over-processed convenience food to create new opportunities and an increasing Appetite for Conviction.
Welcome to our FringeStream series, our monthly magazine exploring how the fringes of culture are shaping mass behaviors. What happens when fragmentation, diversity and the choice to live differently becomes the new normal?
This month we explore Fallout Families, which challenges us to think about family structures differently and brings to life what new family norms look like, moving beyond the traditional - and increasingly outdated - model of the nuclear family.
The document provides guidance on crafting marketing concepts that generate meaningful responses in qualitative research. It recommends that concepts should be bold hypotheses rather than fully formed ideas, and should tell stories that frame the brand as solving human problems. The concepts should feel like big ideas and focus on people rather than brands. Effective concepts also draw people in with an attention-grabbing headline, introduce a human problem, demonstrate how the brand solves it functionally, and conclude with an emotional call to action.
What lessons can we learn from the people that are at the forefront of the creative revolution? What lessons can be gleamed from the cutting edge of modern day innovation? and how can we harness these lessons to improve our own companies, brands, advertising and marketing?
The Sound attended this years Fast Company: Innovation Uncensored event looking to find the answers to questions just like these. We heard from visionary speakers, creative masterminds and Fortune 500 CEO's. They spoke and we listened.
We got inside PepsiCo's playbook, heard about the new customer experience and learnt the secrets to building a cult brand. We heard about how to lead a creative company, why innovation is everything and how crowd funding will continue to disrupt well established industries - better yet, we synthesized the learnings and implications to share with you all.
Here they are, 10 carefully crafted lessons we think will benefit companies and professionals in any industry.
Diverse Millennials find themselves up against a trifecta of pressures... however it is what they do under that pressure that defines who they are and where they are going. Meet the Hyper-Millennial... Visit our site for a free download.
Boomers are single-handedly re-defining what it means to age, giving rise to a brand new lifestage, 'The Second Act'. If you'd like a free PDF of BOOM! visit our site.
Millennial women have realized what worked for previous generations of women will not work for them. Finally after decades, the fight is over, and she can focus on what truly matters. Visit our site to download a copy for free.
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How to Install Theme in the Odoo 17 ERPCeline George
With Odoo, we can select from a wide selection of attractive themes. Many excellent ones are free to use, while some require payment. Putting an Odoo theme in the Odoo module directory on our server, downloading the theme, and then installing it is a simple process.
Slide Presentation from a Doctoral Virtual Open House presented on June 30, 2024 by staff and faculty of Capitol Technology University
Covers degrees offered, program details, tuition, financial aid and the application process.
Views in Odoo - Advanced Views - Pivot View in Odoo 17Celine George
In Odoo, the pivot view is a graphical representation of data that allows users to analyze and summarize large datasets quickly. It's a powerful tool for generating insights from your business data.
The pivot view in Odoo is a valuable tool for analyzing and summarizing large datasets, helping you gain insights into your business operations.
Join educators from the US and worldwide at this year’s conference, themed “Strategies for Proficiency & Acquisition,” to learn from top experts in world language teaching.
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Some business organizations give membership to their customers to ensure the long term relationship with those customers. If the customer is a member of the business then they get special offers and other benefits. The membership module in odoo 17 is helpful to manage everything related to the membership of multiple customers.
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AI Risk Management: ISO/IEC 42001, the EU AI Act, and ISO/IEC 23894PECB
As artificial intelligence continues to evolve, understanding the complexities and regulations regarding AI risk management is more crucial than ever.
Amongst others, the webinar covers:
• ISO/IEC 42001 standard, which provides guidelines for establishing, implementing, maintaining, and continually improving AI management systems within organizations
• insights into the European Union's landmark legislative proposal aimed at regulating AI
• framework and methodologies prescribed by ISO/IEC 23894 for identifying, assessing, and mitigating risks associated with AI systems
Presenters:
Miriama Podskubova - Attorney at Law
Miriama is a seasoned lawyer with over a decade of experience. She specializes in commercial law, focusing on transactions, venture capital investments, IT, digital law, and cybersecurity, areas she was drawn to through her legal practice. Alongside preparing contract and project documentation, she ensures the correct interpretation and application of European legal regulations in these fields. Beyond client projects, she frequently speaks at conferences on cybersecurity, online privacy protection, and the increasingly pertinent topic of AI regulation. As a registered advocate of Slovak bar, certified data privacy professional in the European Union (CIPP/e) and a member of the international association ELA, she helps both tech-focused startups and entrepreneurs, as well as international chains, to properly set up their business operations.
Callum Wright - Founder and Lead Consultant Founder and Lead Consultant
Callum Wright is a seasoned cybersecurity, privacy and AI governance expert. With over a decade of experience, he has dedicated his career to protecting digital assets, ensuring data privacy, and establishing ethical AI governance frameworks. His diverse background includes significant roles in security architecture, AI governance, risk consulting, and privacy management across various industries, thorough testing, and successful implementation, he has consistently delivered exceptional results.
Throughout his career, he has taken on multifaceted roles, from leading technical project management teams to owning solutions that drive operational excellence. His conscientious and proactive approach is unwavering, whether he is working independently or collaboratively within a team. His ability to connect with colleagues on a personal level underscores his commitment to fostering a harmonious and productive workplace environment.
Date: June 26, 2024
Tags: ISO/IEC 42001, Artificial Intelligence, EU AI Act, ISO/IEC 23894
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Find out more about ISO training and certification services
Training: ISO/IEC 42001 Artificial Intelligence Management System - EN | PECB
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Webinar Innovative assessments for SOcial Emotional SkillsEduSkills OECD
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3. CRITICAL THINKING:
WHEN EDUCATION FAILS
Welcome
back
to
The
Generation
Edge
Series,
our
monthly
magazine
exploring
the
identity,
values,
and
lifestyle
of
the
post-‐millennial
generation.
This
month
we
explore
Gen
Edge’s
critical
point
of
view
on
education
and
its
impact
on
their
future
and
the
future
of
the
world.
Because
these
days
reading,
writing
and
arithmetic
don’t
add
up
to
anything...
03
4. In the U.S., 14% of new
teachers resign by the
end of their first year,
33% leave within their first 3 years, and
almost 50% leave by their 5th year.
18
$292k50%Percentage of 17 year
olds who do not have
the required reading
skills to hold down a
manufacturing job in US.
‘If you think education
is expensive, try ignorance.’- Arne Duncan, US Secretary of Education
23
2BILLION
In the US, the
amount of money
spent each year on
students who repeat
a grade because
they have reading
problems.
of
44%:
7,000:
The number of US kids who drop out everyday. By the time
you’ve read this page approximately 3 kids will have
dropped out. (That’s 1 every 26 seconds).
Amongst industrialized nations, US
ranking of the quality and quantity of
high school diplomas.
The amount a single
dropout costs US
taxpayers over the
course of their
lifetime.
Percent of dropouts under age 24 who are jobless. The
unemployment rate of high school dropouts older than 25 is
more than three times that of college graduates in US.
In the UK, almost 8/10 students on free meals (key
marker of poverty) - failed to get five good GCSEs,
including maths and English.
5. unreliable dangerous impractical disparate
THE REALITY TODAY ISN’T THAT GEN EDGE IS FAILING...
GOING TO SCHOOL HAS NEVER BEEN MORE...
The
quality
and
effectiveness
of
education
has
proven
to
be
the
most
direct
and
signi8icant
factor
that
impacts
a
students
ability
to
succeed.
However,
today’s
Gen
Edge
population
is
facing
an
educational
landscape
that
is
devastatingly
divided
and
increasingly
unfocused
on
the
students
themselves.
Turn
on
the
news
and
you
hear
everyone
from
average
parents
to
Louie
CK
to
Rush
Limbaugh
ferociously
debating
the
new
Common
Core
Curriculum
and
its
effectiveness.
In
the
UK,
the
teachers
union
has
been
in
an
uproar
over
the
loosening
of
standards
for
quali8ied
teachers.
Hardly
a
week
goes
by
when
a
headline
about
a
school
shooting,
district
closing
or
inappropriate
relationship
between
teachers
and
students
isn’t
plastered
on
the
front
page.
Are
kids’
skills
today
really
all
that
different
or
are
they
simply
living
in
a
very
different
world?
School
used
to
be
one
of
the
most
reliable
and
rock
steady
institutions,
but
just
like
big
business
and
government,
Gen
Edge
is
seeing
this
rock
crumble
along
with
the
rest.
EDUCATION
IS FAILING
GENERATION
6. Text
‣ Recently in the UK, The National Union of
Teachers threatened a nationwide strike
over drastically increased workloads and
lower pay
‣ Massive budget cuts are plaguing schools,
especially those in inner-cities
- Teachers spending personal dollars to
fund labs; schools begging parents to
donate supplies and time as classroom
aids
- Multi-disciplinary, arts, foreign language
and physical ed cuts
- Chicago Teachers Union 2+ week strike
in 2012, largest in 25 years with 30,000
teachers
“A
city's
schools
are
microcosms
of
the
city
itself:
they
run
head6irst
into
a
variety
of
issues
only
tangentially
related
to
education.”
- Chris Jones, Chicago Tribune Reporter
'The
morale
of
the
profession
is
at
an
all
time
low.
Many
are
angry
at
what
is
happening
to
the
education
system.
Some
school
leaders
are
taking
early
retirement,
while
others
do
not
want
to
take
on
headships
because
of
the
pressure.
Those
of
us
in
education,
leaders
and
learners,
have
never
had
it
so
bad.”
- Bernadette Hunter, National Association of Head Teachers, UK
The
effects
of
national
economic
disparities
and
turmoil
have
trickled
down
to
our
schools
and
learning
institutions,
resulting
in
uncertain
stability.
For
Gen
Edge,
not
knowing
if
a
local
school
will
remain
open
next
semester
or
if
teachers
will
be
present
to
teach
a
lesson
has
become
an
all
to
typical
dinnertime
conversation.
Furthermore,
conventional
basics
can
no
longer
be
taken
for
granted
-‐
i.e.
supplies,
resources,
and
extended
school
hours
for
additional
help.
UNRELIABLE
CONTEXTUAL FACTORS
7. The
effects
of
national
economic
disparities
and
turmoil
have
trickled
down
to
our
schools
and
learning
institutions,
resulting
in
uncertain
stability.
For
Gen
Edge,
not
knowing
if
a
local
school
will
remain
open
next
semester
or
if
teachers
will
be
present
to
teach
a
lesson
has
become
an
all
to
typical
dinnertime
conversation.
Furthermore,
conventional
basics
can
no
longer
be
taken
for
granted
-‐
i.e.
supplies,
resources,
and
extended
school
hours
for
additional
help.
UNRELIABLE
Extrapolating from a survey of American high
school students by the Centers for Disease
Control, researchers found that bullied
students who are threatened or injured by a
weapon on school property were eight times
more likely to then, carry a weapon to
campus themselves.
"It
wasn't
uncommon
a
generation
or
so
ago
for
the
doors
in
school
buildings
to
all
be
open,
and
anybody
could
enter
from
almost
anywhere."
- Tom Gentzel, Executive Director of the
National School Boards Association
"Honestly,
it
makes
me
not
want
to
send
my
children
to
school.
It
makes
me
want
to
homeschool
my
daughter.
The
fact
that
someone
can
come
in
a
school
and
have
an
armed
weapon,
and
me
not
be
able
to
get
to
her
and
hold
her
and
comfort
her
because
I
don't
know
what's
going
on
with
her.
I
feel
that
maybe
in
my
care
maybe
she's
safer."
- Mother of elementary student in Atlanta, GA
CONTEXTUAL FACTORS
Gen
Edge
have
come
of
age
in
a
post-‐
Columbine
school
system,
where
the
image
of
schools
as
safe
and
secure
entities
has
been
shattered.
School
shootings
have
become
a
part
of
the
cultural
narrative
and
an
educational
backdrop
for
this
generation.
Where
generations
past
conducted
8ire
and
tornado
drills,
many
schools
now
conduct
“lockdown
drills”.
But
the
perceived
dangers
are
not
limited
to
gun
violence.
Inappropriate
relationships
between
students
and
teachers
have
also
become
commonplace
for
this
generation,
and
issues
with
bullying
(both
cyber
and
physical)
are
coming
to
the
forefront
of
conversations
around
the
quality
and
safety
of
our
schools.
DANGEROUS
8. Text
The
effects
of
national
economic
disparities
and
turmoil
have
trickled
down
to
our
schools
and
learning
institutions,
resulting
in
uncertain
stability.
For
Gen
Edge,
not
knowing
if
a
local
school
will
remain
open
next
semester
or
if
teachers
will
be
present
to
teach
a
lesson
has
become
an
all
to
typical
dinnertime
conversation.
Furthermore,
conventional
basics
can
no
longer
be
taken
for
granted
-‐
i.e.
supplies,
resources,
and
extended
school
hours
for
additional
help.
UNRELIABLE
‣ In 2013, the NAHT (National Association of
Head teachers) in the UK passed a vote of
‘No Confidence’ in the governments
education policies
‣ Teacher satisfaction has declined 23
percentage points since 2008, to the
lowest level in 25 years.
“A
vast
majority
of
teacher
preparation
programs
do
not
give
aspiring
teachers
adequate
return
on
their
investment
of
time
and
tuition
dollars.”
- UK, National Council on Teacher Quality
“We
should
be
preparing
people
for
a
world
that
is
dynamic,
demands
greater
6lexibility
and
is
about
enterprise
and
creativity.
I
believe
our
curriculum
and
assessment
should
mirror
those
conditions.
Therefore
the
planned
changes
(testing
mandates)...
are
a
retrograde
step
and
I
deplore
them.
I
can’t
believe
parents
will
want
their
children
to
be
assessed
exclusively
and
once
and
for
all
through
an
exam
at
the
end
of
a
course.”
- Rob Campbell, chairman of the National Association of Head teachers
secondary schools committee, UK
CONTEXTUAL FACTORS
How
motivating
can
it
be
to
turn
on
the
TV
and
witness
teachers
picketing
because
their
school
has
been
shut
down?
Who
wants
to
have
their
classroom
and
lesson
plans
micromanaged
with
almost
all
autonomy
and
authority
stripped
away
in
favor
of
testing
criteria.
No
longer
are
teachers
free
to
alter
lesson
plans
to
cater
to
the
needs
of
the
student
-‐
in
fact,
teachers
very
livelihood
has
a
direct
correlation
to
their
ability
to
navigate
the
bureaucratic
mine8ield
that
has
become
the
business
of
education.
Historically
schools
and
teachers
were
focused
on
fueling
a
child’s
potential
and
today
teachers
own
potential
is
limited
by
the
policies
far
above
their
ranks.
Not
only
is
education
increasingly
impractical
but
the
profession
doesn’t
look
like
such
a
smart
option
anymore
either.
IMPRACTICAL
9. The
effects
of
national
economic
disparities
and
turmoil
have
trickled
down
to
our
schools
and
learning
institutions,
resulting
in
uncertain
stability.
For
Gen
Edge,
not
knowing
if
a
local
school
will
remain
open
next
semester
or
if
teachers
will
be
present
to
teach
a
lesson
has
become
an
all
to
typical
dinnertime
conversation.
Furthermore,
conventional
basics
can
no
longer
be
taken
for
granted
-‐
i.e.
supplies,
resources,
and
extended
school
hours
for
additional
help.
UNRELIABLE
‣ Language barriers - 54 percent of all
teachers have limited English proficient (LEP)
students in their classrooms, yet only one-fifth
of teachers feel prepared to serve them
‣ Academic Readiness - In the fourth grade,
77 percent of children in urban high-poverty
schools are reading "below basic" on the
National Assessment of Educational Progress
(NAEP)
‣ Culture Shock - Thanks to urbanization and
the rapidly changing face of Americans,
many teachers today are looking at
classrooms far ‘out-of-field’ from their own
upbringing and background leaving them
searching for a way to connect with their
students. In schools made up of 75% or more
low-income students, there are 3 times the
number of out-of-field teachers than in
wealthier school districts.
“Teachers
tend
to
teach
the
way
they
were
taught...[they]
have
something
like
15,000
hours
of
'muscle
memory'
about
what
it
feels
like
to
be
a
student.”
- Karen Cator, Office of Educational
Technology US Department of Education,
August 2013
CONTEXTUAL FACTORS
As
we
see
8inancial
divides
expanding
amongst
economically
depressed
and
immigrant
families,
educational
disparity
grows
at
a
rapid
pace.
And
given
that
Gen
Edgers
are
the
most
diverse
generation
of
all
time,
this
is
an
issue
impacting
the
majority
of
classrooms
in
America.
Many
of
today’s
teachers
are
unprepared
for
what
awaits
them
in
the
classroom.
DISPARATE
“Many
teachers
have
vocalized
that
hungry
children
in
their
classroom
is
a
‘serious
issue’.
In
fact,
problems
are
so
severe
that
a
new
study
shows
that
teachers
spent
$37
a
month
buying
food
for
hungry
students,
up
from
$26
a
month
in
2012.”
- No Kid Hungry teachers Report, 2013
10. “We
talk
about
our
schools
like
they’re
broken
institutions
that
need
to
be
5ixed
or
discarded,
or
thrown
away,
or
shut
down;
and
really
instead
we
need
to
look
at
them
as
places
of
hope
and
potential,
which
is
exactly
what
they
are.”
Helen Gym, Parents United, West Philadelphia
11. A RESILIENT AND SELF
RELIANT COHORT
THE REALITY TODAY ISN’T THAT GEN EDGE IS FAILING...
"I
uncovered
that
if
learning
is
embedded
in
real-‐
world
context,
that
if
you
blur
the
boundaries
between
school
and
life,
then
children
go
through
a
journey
of
‘aware’,
where
they
can
see
the
change,
‘enable’,
be
changed,
and
then
‘empower’,
lead
the
change.
And
that
directly
increased
student
wellbeing.
Children
became
more
competent,
and
less
helpless.”
Kiran Sethi, Kids, Take Charge, TedIndia 2009
And
with
their
rebellious
Gen
X
parents
in8luence
-‐
they
know
they
must
look
outside
the
box
of
traditional
education
to
secure
a
viable
future
for
themselves
and
the
world.
Gen
Edge
doesn’t
measure
educational
success
on
a
diploma
or
dean’s
list
recognition
but
rather
look
towards
life
experience
and
practical
application
as
the
guiding
light
of
approval.
Alternative
paths
will
be
their
norm.
AREN’T AFRAID TO
LEARN OUTSIDE THE LINES.
GENERATION
12. Increasingly.
Gen
Edge
is
compelled
to
learn
on
their
own
terms.
Finding
new
methods
they
understand,
can
apply
and
most
importantly
will
pay
off
in
the
long
run.
As
the
world
recognizes
the
failures
of
the
education
system,
we
will
see
Gen
Edge’s
adaptability
coupled
with
the
turn
of
digital
technology
creating
true
democratization
of
education.
This
level
playing
ground
acknowledges
differentiated
learning
processes,
strengths
and
weaknesses
and
removes
cultural
and
5inancial
barriers
students
and
families
are
faced
with
in
traditional
school
systems.
Dallas
ISD
Received
$791,000
Gates
Foundation
Grant
for
a
program
to
create
individual
plans
that
cater
speci5ically
to
each
student
and
their
learning
style
Khan
Academy
Nonpro5it
website
that
provides
free
world-‐class
education
to
anyone.
“Khan
Academy
offers
an
innovative
portal
that
could
revolutionize
the
American
educational
system.”
-‐
Newsweek
Demos
UK
Pilot
program
of
student
set
goals
and
student/
teacher
co-‐produced
curriculum
and
benchmarks
PERSONALIZED
LEARNING
"The
classroom
of
tomorrow
must
focus
on
the
learner.
Each
child
is
unique
in
his
or
her
development
and
GEMS
Education
approaches
the
role
of
the
teacher
as
one
who
facilitates
student
discovery,
one
who
bolsters
differentiating
experiences
to
promote
personalized
learning
and
one
who
creates
'schools
of
one'."
Denise Gallucci, CEO GEMS Education Americas
LEARNING OUTSIDE THE LINES
13. GEN EDGE WILL
INNOVATE RATHER
THAN REGURGITATE
LEARNING OUTSIDE THE LINES
“Hackers
are
innovators,
they
are
people
who
challenge
and
change
the
system
to
make
them
work
more
differently,
to
make
them
work
better.
Happy,
Healthy,
Creativity
in
the
hacker
mindset
are
all
a
large
part
of
my
education...I
call
it
Hackschooling.
I
don’t
use
any
one
particular
curriculum
and
I’m
not
dedicated
to
any
one
particular
approach.”
Logan LaPlante, Tedx University of Nevada
Before,
learning
mimicked
traditional
call
and
response
style
with
books,
analog
supplies
and
dusty
library
resources
-‐
teachers
share
information
in
classrooms
and
students
were
instructed
to
repeat
on
tests,
quizzes
and
8inals.
Now,
we
see
our
Gen
Edge
cohort
living
within
a
different
learning
market
fueled
by
a
real
concern
that
memorization
does
them
no
good
in
the
real
world
they
are
being
forced
to
grow
into
quickly.
They
aren’t
satis8ied
learning
another
history
lesson
to
repeat
once
they
are
adults.
GenEdge
would
rather
experience
real
world
lessons.
In
context.
In
situation.
And
immediately
applicable
to
the
challenges
they
see
in
the
world.
14. THE REALITY TODAY ISN’T THAT GEN EDGE IS FAILING...
PRACTICAL
PLANS
FOR THE
FUTURE
Unlike
the
milestone
obsessed
and
praise
hungry
Millennials,
Gen
Edgers
are
rede8ining
what
they
consider
success
to
look
like.
With
the
downfall
of
education,
an
entire
global
economic
crisis
and
job
security
on
the
fritz,
they
are
considering
more
realistic
goals
and
dreams.
Rather
an
aspiring
to
the
lofty
corner
of8ice,
yearly
pay
raise
or
entrepreneurial
path
because
they
want
to
create
‘something
cool’
-‐
they
seek
to
8ind
a
safe
way
to
support
themselves
AND
make
a
real
impact
on
the
world’s
problems.
Gen
Edgers
might
explore
professions
that
will
bene8it
more
than
just
their
own
pocket
book,
i.e.
biomedical
engineering,
sustainability
or
even
cyber
security
career
paths.
“In
the
UK,
students
studying
STEM
courses
(science,
tech,
engineering
and
maths)
are
at
a
record
high.
In
2013
-‐14,
a
record
98,000
students
were
accepted
on
STEM
courses
-‐
up
by
almost
20%
since
the
previous
decade.”
- Study from the Higher Education Funding Council
15. OFFER ALTERNATIVE
ASPIRATIONAL
MODELS
Aspiration
looks
different
today
and
will
continue
to
change.
The
days
of
white
collar
workers,
fashionable
work
wardrobes
and
company
cars
are
coming
to
a
rapid
end.
And
Gen
Edge
doesn’t
aspire
to
this
soon-‐to-‐be
extinct
lifestyle
either.
They
will
look
to
see
alternative
vignettes
of
success
and
lifestyles
from
brands
that
match
the
reality
of
life.
Demonstrating
that
brands
are
aware
of
and
embrace
this
new
way
of
life
will
build
a
connection
to
a
generation
that
gives
very
little
credit
to
brands
or
their
personas.
Incorporate
alternative
career
(or
job)
choices
in
communication
and
avoid
making
conventional
trappings
of
success
an
overt
focus
of
messaging
when
speaking
to
Gen
Edge.
BRAND IMPLICATIONS
16. PROVIDE OPPORTUNITY
FOR REAL WORLD
EXPERIENCE
Gen
Edge
are
more
likely
to
want
to
apprentice
or
be
hired
at
an
entry-‐level,
on-‐the-‐ground
position
by
your
brand
to
gain
valuable
real
life
experiences
and
skills.
Consider
ways
to
provide
real
life
job
shadow,
mentor
and
apprenticeship
opportunities
over
entertainment
events
to
engage
with
Gen
Edge.
Make
the
brand
activation
worth
something
worthwhile
that
truly
bene8its
the
participants
in
the
long
term.
40
Alternatives
to
College
Handbook
In
his
book,
James
Altucher
argues
why
college
is
no
longer
a
viable
option
for
youth
and
offers
40
alternative,
real
life
experiences
in
lieu
of
traditional
education.
BRAND IMPLICATIONS
17. UNDERSTANDING A NEW GENERATION
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