Fashion photography
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Fashion photography involves taking photographs of models wearing clothes and accessories, especially for fashion magazines. There are two main types of fashion photography: editorial photography which expresses the magazine's opinions and attitudes, and advertorial photography which promotes specific fashion products paid for by advertisers. Other types include advertising photography which advertises items to consumers, catalog photography which showcases products in catalogs, brochure photography, and point of sale photography which features products in store displays and windows. International print photography aims to promote designer labels to a global audience.
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Fashion photography
- 2. Definition:Definition: the art or practice of taking photographsthe art or practice of taking photographs of models wearing clothes or clothingof models wearing clothes or clothing accessories, especially for fashion magazinesaccessories, especially for fashion magazines
- 4. MagazineMagazine PhotographyPhotography Two Types: Editorial and Advertorial
- 5. Free ReinFree Rein AnAn editorialeditorial is a photographic story about clothing oris a photographic story about clothing or beauty that is styled and shot in a way that expresses thebeauty that is styled and shot in a way that expresses the opinion and attitudes of the fashion and beauty editor of theopinion and attitudes of the fashion and beauty editor of the magazine.magazine.
- 6. Specific PromotionSpecific Promotion AdvertorialAdvertorial photography is the magazine promotion of a specificphotography is the magazine promotion of a specific fashion product paid for by the advertiser, and made to look likefashion product paid for by the advertiser, and made to look like an editorial through the combined creativity of the magazine andan editorial through the combined creativity of the magazine and photographer.photographer.
- 7. Advertising PhotographyAdvertising Photography Advertises specific items to consumers.Advertises specific items to consumers.
- 8. Catalog PhotographyCatalog Photography Known as: The bread and butterKnown as: The bread and butter Aka The Big BooksAka The Big Books 100-1000 pages
- 9. Bespoke ShowcasesBespoke Showcases BrochuresBrochures differ from catalogs in two ways: they are morediffer from catalogs in two ways: they are more specific with regard to product ranges, and they are morespecific with regard to product ranges, and they are more concise, typically from four to forty pages.concise, typically from four to forty pages.
- 10. Point of Sale: Posters When stores haveWhen stores have photographs ofphotographs of their linestheir lines hanging in theirhanging in their windows andwindows and displayed insidedisplayed inside the store, it isthe store, it is known as point ofknown as point of sale.sale.
- 11. Image BoostingImage Boosting Public relations, or PR, is the practice of establishing,Public relations, or PR, is the practice of establishing, maintaining, or improving a favorable relationshipmaintaining, or improving a favorable relationship between an institution, or person, and the public.between an institution, or person, and the public.
- 12. International PrintInternational Print High Flyer Designer labelsHigh Flyer Designer labels are considered prestigeare considered prestige production and will appearproduction and will appear internationally.internationally. Photographers have to pushPhotographers have to push the fantasy buttons of thethe fantasy buttons of the public.public.
- 13. On The StreetOn The Street Billboards, Buses, and CabsBillboards, Buses, and Cabs
- 14. AssignmentAssignment Today you will play the role of the editor and create a FreeToday you will play the role of the editor and create a Free Rein editorial piece. Make a collage featuring yourRein editorial piece. Make a collage featuring your favoritefavorite clothes and accessoriesclothes and accessories. It can be high fashion,. It can be high fashion, evening wear, prom, casual wear, etc.evening wear, prom, casual wear, etc. •Save all Images in a folder. Do not leave them on the desktop. •You May use Microsoft Word. •Include a Fancy Title. Save as: lastname_fashioncollage Drop Box or Email it to me.