Fall 2014 social thoughts

This document provides a 55-minute overview of social media best practices. It discusses how different social media platforms have evolved from focusing on plain text to images to audio to video as communication technologies advanced. Key concepts discussed include focusing on your audience rather than yourself, creating content around topics your audience will find interesting, and capturing moments, traditions, and successes to share on social media. The goal is for readers to learn how traditional communication theory still applies to social media and to leave with an action plan to improve their social media outreach.Read less