Completely updated as of August 2011. Facebook strategy and best practices for creating and optimizing your Facebook Page. Includes: branding, messaging, design, content, timing, scheduling, applications, fan growth, virality, measurement and analytics.
Instant E-Training provides online marketing training through live workshops and an online video library, featuring experts in social media, SEO, Facebook, LinkedIn, and content marketing. The training is recognized by SEMPO and is founded to impart top notch marketing training by bringing leading industry experts together in an interactive online environment. Speakers include leaders in social media like Erik Qualman, Dan Zarrella, Brian Carter, Dave Kerpen, and Hollis Thomases.
The document discusses strategies for using social media, particularly Facebook, to promote a business called VHB. It provides tips on engaging audiences through posts, questions, comments, links, photos and videos. It also addresses determining goals, voice, content quality and regular posting times. Competitor analysis and establishing a clear purpose for the Facebook page are emphasized.
---Understand How/Why Consumers Are Using Social Media To Connect With The Brands They Love
---Learn Tips and Tactics to Make Your Social Media Programs Run More Effectively.
--Learn About New Social Media Sites That Your Business Can Employ This Year To Engage Wit h Customers
--Get A Glimpse of The Future- What Is Next In The World Of Social Media
How To Increase Followers On Instagram | 20 Tips To Increase Instagram Follow...Simplilearn
This tutorial on "How to increase followers on Instagram" will help you understand the top 20 tips used for increasing Instagram followers. However, getting noticed and growing an engaged audience on Instagram is not an easy task. Gaining likes and followers on Instagram help to spread brand awareness and reach potential customers. But, if you are among those marketers who want to know "How to get followers on Instagram?", this video is the best choice for you.
Below are few important tips for your Instagram captions, hashtags, profile, and more, that help you on what to post on Instagram in order to gain more followers and way more visibility in a short period of time.
1: Take advantage of your bio
2: Use relevant hashtags for your content
3: Post your content at the right time
4: Steal followers from your competitors
5: Pay for sponsored posts and product reviews
6: Use geotags for easier discoverability
7: Use Instagram stories to attract followers and grow your
userbase
8: Highlight important stories
9: Ask for followers
10: Take on the latest trends to get more followers
11: Run contests and giveaways
12: Stay consistent with your posts
13: Keep track of your Instagram following
14: Use Instagram ads
15: Create visually attractive and eye-catching advertisements
16: Take advantage of Instagram tools
17: Develop your own signature style
18: Use user engagement to your advantage
19: Use high-quality images and videos
20: Promote your Instagram page on other social media channels
Why learn Digital Marketing?
Businesses and recruiters prefer marketing professionals with genuine knowledge, skills, and experience verified by a certification that is accepted across industries. Continuous learning for any working professional is not only important for keeping themselves up to date with the current market trends, but it also helps them expand their array of skill set and become more flexible in the workplace.
What skills will you learn from this Digital Marketing course?
This course will enable you to:
1. Gain an in-depth understanding of the various digital marketing disciplines: search engine optimization (SEO), social media marketing, pay-per-click (PPC), website conversion rate optimization, web analytics, content marketing, mobile marketing, email marketing, programmatic buying, marketing automation, and digital marketing strategy
2. Master digital marketing execution tools: Google Analytics, Google Ads, Facebook Marketing, Twitter Advertising, and YouTube Marketing
3. Become a virtual digital marketing manager for an e-commerce company with Mimic Pro simulations included in our course. Practice SEO, SEM, Website Conversion Rate Optimization, email marketing and more.
Learn more at https://www.simplilearn.com/digital-marketing/digital-marketing-certified-associate-training
How to Market your Small Business Onlinebelugasocial
The document provides guidance on developing an effective digital marketing strategy for small businesses. It discusses establishing an online presence through websites and social media, creating content calendars, choosing the right platforms like Facebook, Twitter and YouTube, measuring performance through analytics, and ensuring strategies are sustainable for small teams. The key aspects are developing goals and tactics, producing valuable content, interacting online, and analyzing results.
10 tips to increase engagement on your facebook pageAnju Gulla
This document provides 10 tips to increase engagement on Facebook pages. It recommends using photos and videos as they attract more attention than text. It also suggests offering valuable information to readers that they will want to share, and posting at times when your target audience is online. The tips also include providing solutions to readers' problems, showing behind-the-scenes content to build trust, using emojis to engage users emotionally, and being consistent with regular posting times and formats. Maintaining engagement is more important for business pages than just accumulating likes.
Presentation for Israel Export Institute B2B Marketing CourseMark Lerner
The document provides an overview of planning and executing a successful digital marketing strategy, focusing on content marketing and social media. It discusses creating blogs, white papers, case studies and testimonials to engage customers and generate leads. Key recommendations include curating quality content on social platforms like Facebook, Twitter and LinkedIn and using hashtags and discussion groups. It also stresses the importance of measurement and tracking leads and ROI from digital and social media efforts.
Learn how to use Facebook advertising to achieve your internet marketing goals. Areas covered include:
- Facebook account basics
- Defining advertising goals
- Creating Facebook ads
- Using effective landing pages
- Reporting & optimising
- Hot tips
Demystifying facebook promotions (November 1, 2016)Felicia Lin
In this workshop I will cover:
-Best practices for Facebook
-Facebook profile, page, group (plus a bonus about Facebook pages)
-What types of businesses do best on Facebook
-What makes a successful ad on Facebook
-What is the key to successful advertising on Facebook
-Boosting a post vs. using Ads Manager
-Creating an audience for your Facebook ad
-Additional promotional tools (Facebook Live)
Kate Austin-Avon of Advokate, LLC presented "Secrets to Social Media Success" to the Adirondack Regional Chamber of Commerce's Leadership Adirondack Class of 2015-2016 at Gracenote in Queensbury, NY, on February 3, 2016.
Consult with Advokate today! www.advokate.net or (518) 353-2121
The document outlines a social media strategy for a cooperative (Co-op). It discusses using platforms like Facebook to reach new customers, educate them about the Co-op structure, and promote the Co-op brand. Specifically for Facebook, it recommends creating pages for the main Co-op and related organizations, using features like events and groups to engage customers, and providing tips on content best practices to build and maintain an engaged audience.
This document provides an overview of social media marketing and strategies for various social networks. It begins with introductions to the author and his background in digital marketing. The bulk of the document then focuses on Facebook, including tips for setting up a business page, getting fans and interactions, and using Facebook advertising. It also briefly touches on measuring return on investment and monitoring social media.
How To TRIPLE Your Facebook Page Engagement And Reach!Victoria Cavallo
In this FREE TRAINING you'll learn -
*How to breath LIFE into your Facebook Page!
*WHAT and WHEN to post!
*What's in it for me? WHY do you even WANT your fans to engage?!
*How to turn fans into leads and into paying customers/clients!
Social Media Marketing for Small Business 101Matt Granfield
An overview of how the marketing landscape has changed and a series of case studies on how social media marketing has been beneficial for a range of Australian small, medium and large businesses.
How Networked Nonprofits Use Facebook Smart.lyBeth Kanter
The document outlines 8 principles for how nonprofit organizations can use Facebook effectively: 1) Create a Facebook culture, 2) Use SMART objectives, 3) Have a measurement strategy, 4) Focus on recruitment, 5) Identify and build relationships with super fans, 6) Engage with fans everyday, 7) Recycle and repurpose existing content, and 8) Build time for learning into workflows. It provides examples and strategies for how to implement each principle through practices like developing social media policies, benchmarking metrics, customizing landing pages, asking engaging questions, and reallocating resources.
This document provides tips and trends for using Facebook effectively as a marketing tool. It discusses determining Facebook goals aligned with an organization's mission, understanding audiences through Facebook Insights, overcoming throttling of organic reach, and optimizing posts for higher engagement. It also covers using Facebook advertising such as boosting posts, building audiences, retargeting website visitors, and tracking conversions. The key aspects are knowing the target audience, posting engaging content, and learning from metrics to improve reach and engagement over time through paid advertising strategies.
This presentation provides tips for DIY digital marketing of movies. It discusses using social media platforms like Twitter, Facebook, YouTube, and websites to build presence, attract, and engage audiences. Twitter can spread messages widely but requires groundwork. Facebook allows paid promotion of posts and pages. YouTube focuses on discovery, earned media, and seeding related videos. Websites centralize information and work alongside social initiatives. The goal is to guide independent film companies on intelligent digital marketing.
This presentation will show you how to set up a Facebook Fan page to include important basic configurations, best practices for increasing and sustaining engagement, and methods for increasing integration.
The topic for the first Social Media Week of 2015 was ‘Upwardly Mobile: The Rise of the Connected Class’. We browse through all the blogs, tweets, posts and shares to give you acuity into what SMW was all about. Find out the most popular themes, authors, keywords and many other insights.
The Changing World of SEO & 7 Tips to Stay Ahead - Optimise OxfordDaniel Bianchini
Google make over 500 tweaks to their algorithm every year, with some having a major impact on organic search and businesses of all sizes. During my presentation, I will walk through the organic search evolution, and provide tips on how you can ensure that your business/website stays within the rules.
Facebook is about a two way conversation, not just shouting your message to a group. Learn steps you can take to engage your audience and ultimately grow your business.
The document summarizes a Facebook ads strategy workshop that covers topics like setting goals, targeting audiences, creating ads, and measuring performance. It provides an overview of key areas like foundation checks, goal setting, targeting, messaging, ad types, budgeting, reporting and improving performance. Specific tactics discussed include installing the Facebook pixel, using custom audiences, choosing objectives, ad formats like links and carousel ads, and reviewing data to optimize ads over time. The workshop aims to provide attendees with the necessary skills and steps to effectively use Facebook ads.
The Absolute Beginner's Guide to Social Media MarketingPlacester
It’s easy to think of social media as a craze that has no value for your business. With all of the noise out there, many businesses underestimate social media’s business power, but social is so much more than tweets and cat photos: It’s now where customers go to search for products and content, follow and engage with their favorite brands, crowdsource opinions to get recommendations and referrals, and share content. The social universe is enormous, Twitter has 255 million active sending 500 million tweets each and every day,
there are more than 50 million Facebook Pages and 20 billion photos on Instagram. This infographic created in collaboration with our friend Barry Feldman is your guide to building a strategy that works for your business. Take a look and let us know what you think. Say hi @placester and @feldmancreative, we'd love to hear from you.
How to Create a Social Media Strategy for Your BlogLeslie Samuel
Do you have a social media marketing strategy for your blog? Or does the mere thought overwhelm you? Discover how to create the right strategy for your blog.
Use this free Social Media Marketing Audit from Digital Marketer to Grade Your Social Efforts and Identify Opportunities to Get More Followers, Increase Engagement, and Drive More Traffic
Learn the 4 critical elements of social media marketing and how to apply them (for example, if you want to generate leads, you’ll need to focus on “Social Selling”)….
Grade your current social media efforts to reveal gaps and opportunities to drive results (you’ll see real life examples of everything from lead generation to selling, to branding and even proactive customer service)…
Measure your “grade” against all 15 possible goals to determine exactly where to focus your social media efforts moving forward. (TIP: Measure these monthly to make sure you stay on track and hit your goals)
Use this information to get more followers, increase social engagement, and drive more traffic!
These are my slides from a free public workshop I conducted for JCI Beirut about the basics of Social Media Strategy that includes examples of brands that do not have a proper strategy, defining your goals, the sales cycle, asset mapping, defining your audience and creating personas, choosing channels, voice & tone, posting frequency & time, crisis management, and understanding Facebook's algorithm.
Convert web-browsing window shoppers into YOUR satisfied customers.
Join our experts, as they walk you through the PPC Playbook to converting prospects with 11 effective techniques.
You'll learn:
- How to determine the appropriate offer for each stage of the funnel
- How to seamlessly integrate paid social with paid search to achieve success
- Why remarketing is the perfect complement to any nurture effort
Workbook Summary:
Introduction
Understanding Facebook Statistics and How the Facts Can Benefit Your Business
Pros and Cons of Using Facebook
Improve Your Chances of Success with a Plan
Mastering the Holy Grail of Marketing – Customer Engagement
Setting Up Your Profile and Business Page
Profiles
Facebook Page for Business
What you Need to Know about SEO on Facebook
Getting more Likes!
Contests
Apps
Building Interaction
Shareable Content
Video
Photos
Selling on Facebook
Analytics
Return on Investment
Conclusion
This document provides guidance on using Facebook for business purposes. It discusses setting up a Facebook business page versus a personal profile, including tips for the cover photo, profile photo, "About" section, reviews, apps, calls to action, highlighting and pinning posts. It also provides strategies for growing a following organically through existing contacts and referrals. Suggestions are given for engaging post types and video content. Facebook advertising is covered, including choosing objectives, targeting audiences, budgets, and bidding options. Boosting existing posts is mentioned as a way to give more visibility to existing fans.
Social media, especially Facebook, can be an important tool for agriculture cooperatives to connect with customers and promote their business. Some key strategies for an effective Facebook page include regularly posting engaging content like questions, photos and videos to prevent the page from becoming stale. It's important to maintain a casual tone while using proper grammar and spelling. Fans should be encouraged to interact through comments and sharing content. While promotions can be shared, the primary focus should be on providing relevant information and building relationships rather than constant selling.
The document provides best practices for using a Facebook page to retain residents, build brand awareness, and showcase life at a community. It outlines objectives like resident retention and generating word-of-mouth referrals. Administrators are expected to regularly post engaging content, respond to comments within 24 hours, and increase fan interactions to deepen relationships and amplify the brand's presence on Facebook.
Facebook is a major social network with over 500 million active users who are highly engaged. Having a Facebook page for a business is important because fans of a brand are more likely to purchase products and recommend the brand to others. To start, businesses should create a Facebook page and post relevant content they already have like emails, photos, and deals. They should encourage engagement by asking questions, hosting contests, and incentivizing user interactions. Metrics like page likes, post engagement, and newsletter signups can help businesses gauge their success on Facebook over time.
The document discusses strategies for using social media, particularly Facebook and Twitter, for business purposes. It provides statistics on user engagement on each platform and tips for creating an effective presence and engaging followers. These include setting clear objectives, creating and regularly posting engaging content, encouraging sharing and interaction, and measuring success through various metrics like increased sales, followers, or page activity.
Kirsty Lawrence helps businesses leverage social media through her company Mann Social. In this document, she provides tips on securing social media accounts, defining objectives, creating engaging content, using Facebook ads, and measuring results. She emphasizes the importance of engagement, consistency, understanding your audience, and testing strategies. The document includes links, statistics, and questions to help businesses optimize their social media presence.
Intro to Social Media Presentation 2015Dana Albano
The document provides guidance on developing a social media marketing strategy. It discusses focusing efforts on key platforms like Facebook, Twitter, LinkedIn, YouTube, Instagram and Pinterest. For each platform, it outlines objectives, target audiences, engagement strategies, and tips for creating and sharing content. The overall message is that businesses can employ different social media sites to create awareness, increase sales, build expertise and drive other marketing goals.
The ABCs of Social Media - A 101 PresentationShawna Tregunna
Presented to the Ottawa TiE Institute: Social Media 101
Social Media - Learn the ABC's of Social Media Marketing
Attendees will learn how to develop a social media strategy, including how to get started with LinkedIn, Facebook and Twitter. Most importantly, we'll discuss how to leverage these marketing channels for optimum results.
Medical Tourism in Croatia - Presentation for "Medical Care Beyond Borders" conference in Istanbul (10-11 February, 2011). Medical Tourism in Croatia and Social media marketing (case study).
The document provides an agenda and overview for a social media training session. It discusses strategies for using various social media platforms like Facebook, Twitter, and LinkedIn for nonprofit organizations. Specific tips are provided around listening to audiences, learning about their needs, and creating an engagement plan with goals and metrics for success. Examples of using Facebook for fundraising and driving engagement are also summarized.
This document provides an overview of social media marketing and recommendations for businesses to effectively utilize various social media platforms. It discusses why social media is important for businesses today, including that people rely on social recommendations and it allows real-time brand monitoring. The document then covers social media necessities like building trust with customers and creating compelling content. It also provides specifics on implementing key platforms like Facebook, Twitter, LinkedIn and blogs. Recommendations include developing a content strategy, assigning staff, using tools to monitor engagement, and integrating social media into the overall marketing strategy. The goal is to help businesses strategically use social media to deepen customer relationships and increase sales.
Building your brand through social media ssEgle Karalyte
The document provides an agenda for a discussion on social media strategies. It begins by suggesting companies first determine their goals and target audiences before engaging in social media. It then outlines various social media frameworks and recommends taking a holistic approach through blogging, photo sharing, video sharing, podcasting and connecting on social networks like LinkedIn, Twitter and Facebook. The document also discusses managing and tracking return on investment from social media efforts and provides tips on creating an integrated social media scenario.
This presentation discusses how to effectively utilize Facebook for marketing purposes. It begins with an overview of why Facebook is important, noting its large user base and time spent on the platform. It then covers developing a Facebook strategy, including goals and target market. Tips are provided for setting up a Facebook page and engaging users by posting regularly and interacting. Integration with other marketing channels is also recommended. The presentation also explores Facebook advertising options and analytics available through Insights. It concludes by discussing future marketing opportunities on Facebook like deals and check-ins.
This document provides an overview of building and managing an effective Facebook page for businesses and non-profits. It discusses the differences between Facebook profiles and pages, how to set up and customize a page, best practices for posting engaging content and measuring success through analytics. Specific strategies are presented for non-profits, including using Facebook to educate supporters, build community, and fundraise for their cause. The document concludes with a question and answer section.
Blogs as a powerful content marketing strategy. Introduces the content marketing revolution and how to use Blogs properly to adapt to the changing buyer behaviour of online visitors.
Facebook Start to Finish covers all the basics. Why is Facebook an essential marketing tool? The anatomy of a complete facebook business page; setting it up, coming up with great content and privacy issues. We also cover creative ways to promote your Facebook page and easy tips for maintaining a resourceful page.
Using Social Media to Improve Ecommerce CapabilitiesHayden Armour
Kirsty Lawrence, founder of Mann Social, a social media marketing consultancy, explains how your business can use both organic and paid-for social media strategies to improve and grow its ecommerce capabilities.
This document provides an overview of using Instagram for business. It discusses setting up an Instagram profile securely, the core values of Instagram, important Instagram metrics, the demographics of Instagram users in the UK, elements of an Instagram marketing strategy including content ideas, calls to action, and using insights. It also covers Instagram advertising and offers consulting services from the presenter to help businesses leverage Instagram.
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The document summarizes Robin Frank's presentation on email marketing best practices. The presentation covers:
1. Everything needed to run successful email marketing campaigns, including templates and image sources
2. The importance of email marketing and why it generates the highest ROI of any channel
3. Ideas for email content, such as case studies, customer endorsements, special offers, and company news
This document summarizes a presentation about creating an effective social media strategy. It discusses 5 steps to building a killer social strategy: 1) knowing your audience, 2) understanding trends, 3) focusing on customers, 4) understanding the buying cycle, and 5) performing a social media audit. It also outlines 10 key elements of an effective strategy, including having goals aligned with business objectives, a content strategy, measuring ROI, and optimizing for mobile. Specific tactics discussed include tailoring messages to buyer personas, creating visual and video content, and leveraging platforms like Facebook, Pinterest, and Instagram.
Full slide deck from my presentation on How to Create a Stellar LinkedIn Profile. I also do private one-to-one LinkedIn Profile Development and Optimization. Contact me: robeenf at gmail dot com. Or you can find me here: linkedin/in/robinfrank
The document provides guidance on using Twitter effectively for business purposes. It discusses setting up profiles, developing content strategies, and maximizing engagement. Specific tips include personalizing profiles with logos and photos, populating tweets with varied content, engaging others on Twitter, finding targeted followers in one's industry or area of interest, and using tools to manage followers. The overall aim is to build relationships and promote brands or businesses through strategic use of Twitter.
In a competitive job market, interviews are as much about enthusiasm and presentation as your applicable skills and relevant experience. You need to know what you want, how your experience applies, and how to present yourself in the best way possible. In this session, you will learn how hiring managers think, and how to impress them, as well as build your speaking and body language skills. We’ll also cover persuasive presentation – and what that entails – doing your research on the job and on the hiring manager, which questions to ask, how to practice your “story” in terms of many common questions interviewers ask, and effective ways to link your experiences directly to the opportunity at hand.
Robin Frank presented on effectively networking. The presentation covered 17 tips for networking including finding networking opportunities, starting conversations, following up, and connecting on social media. Frank provided 30 conversation starters and discussed being an engaging person through body language, attitude, and facilitating connections between others. The session aimed to help attendees feel more comfortable networking.
The document provides information about creating an online presence on LinkedIn, Pinterest, and Instagram. It discusses best practices for using each platform, including having a complete LinkedIn profile with recommendations, using Pin It buttons and writing descriptions for Pinterest images, and creating an engaging bio on Instagram. Specific tips are given for each platform, such as customizing your LinkedIn URL, building boards on Pinterest to establish authority, and including keywords in your Instagram bio.
This document provides guidance on setting up and using a Twitter profile effectively. It discusses choosing a Twitter handle, personalizing a profile with photos and a bio, populating engaging tweets, finding targeted followers through hashtags and lists, engaging on Twitter through replies and retweets, and using tools to automate some follow and message functions. The overall message is that an optimized Twitter profile and strategic engagement can help businesses and individuals build awareness and connect with customers.
Your presence is how people form their impressions of you – your resume, social networks such as LinkedIn and Twitter, even your own personal blog and website. These are all great ways for people to find you and learn more about who you are as a person. In this session, you’ll learn how to make your LinkedIn profile shine and how to set yourself apart and get your foot in the door.
This document provides an overview of Robin Frank's Reboot Camp session on setting a job search strategy. The session covers developing a structured approach to the job search process, including tracking goals and tasks, networking, using online job boards and recruiters, and tapping into the hidden job market. Key points include the importance of networking to find most jobs, developing an elevator pitch, mapping one's network, and tracking all search activities. The session emphasizes having a plan and structure to stay motivated throughout the lengthy job search process.
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This document summarizes a workshop on creating an effective LinkedIn profile. The workshop covered optimizing different sections of a LinkedIn profile like the headline, summary, experience section, skills, and recommendations. It provided tips on using keywords, telling a story, and using visuals. The workshop also discussed growing one's network on LinkedIn and using LinkedIn for job searching and networking.
Presentation for women returning to the workforce on how to develop and navigate your personal brand. Includes personal branding exercises to develop a compelling and memorable personal brand; comprehensive LinkedIn profile strategies; social media profile tips; tips for interviewing success.
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This document summarizes Robin Frank's presentation on creating a personal brand and networking for career success. The presentation covers developing a unique personal brand with a clear message, passion, and goals. It discusses the importance of an engaging online presence on LinkedIn and social media to establish expertise and be memorable. Specific tips are provided for crafting an effective personal profile, building connections, and using LinkedIn to find referrals and opportunities through strategic networking.
The document provides strategies for creating shareable social media content. It discusses why content may not be shared, such as customers not trusting the brand or finding the content boring. It recommends engaging in conversations on platforms where the audience hangs out and using keywords to solve customers' problems. The document also discusses developing an editorial calendar, measuring engagement metrics, and evolving strategies based on listening to audiences.
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Entrepreneurship is a journey filled with challenges, failures, and triumphs. Success does not come easy, especially in the competitive world of business.
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Facebook Fan Page Strategy - Complete Guidelines for Creating and Optimizing your Page
1. How to optimize your Facebook Page for branding, engagement, fan growth, virality, and developing a network of influencers. Robin Frank beepbeep media [email_address] Facebook Page Strategy for 2011
2. Facebook Strategy Basics Goals Let customers tell their stories Let customers be your sales force Fans feel valued, respected, included Create a culture and experience consistent with your brand Create a page that is a source of info/experience Provide content that is regular, relevant, timely, fresh Give fans something to engage over
4. News Feed Optimization News Feed content is determined by Facebook’s algorithms How often the user interacts with your fan page/content Type of interaction (comments weighted more than likes) Your content recency + activity The more popular your page/posts, the more you’ll show in the news feeds of your fans = Great Content Strategy
5. Content Strategy Guidelines: What to Post Variety: share a mix of text, links, photos and videos Image posts more engaging (measured by fan responses, likes, shares,) than video, text Use humor in images Incorporate regular calls to action Use questions/fill in the blanks/offer an opinion, i.e. What is your favorite healthy sleep ritual? Where do you go when your partner snores? Ask about a topic everyone is experiencing Do this anytime you post OPC Drive fans to your site with free gifts, discounts, coupons Theme Days Question of the week Great Sleep: Tip of the week – short, easily applied tips Promo of the week Quote of the week on sleep/snoring Snore soundtrack/Video of the week Link to review or how/to – how to gift this to your partner, how to suggest, how it really feels, etc. Polls
6. Content Strategy: Timing The Science of timing Men/most of the population Posts made before noon get 65% more engagement Friday posts generate most engagement, while sat/sun have least Moms Online after 6pm Low engagement on Fridays and weekends Key: testing
7. Editorial Guide Tone/Personality: Smart, educated, real, sense of humor. Age appropriate. Gender appropriate. Frequency: Post every day Mix up the media: including: links to other blogs and articles, videos, photos, and straight status updates (quotes, questions, updates without links). Ask Fans to Like/share your updates Encourage comments by asking yes/no questions Promos 2X/week – follow promo calendar – make it worth your fan’s while to look for your updates Monitor page Reply to everyone that posts on page – use first names and greet them as friends
8. Women Rule Facebook 62% of activity in terms of messages, updates and comments 71% of the daily fan activity 8% more Facebook friends on average than men Spend more time on the site Source: Sheryl Sandberg, COO of Facebook
9. Who Should Post? More effective to let one person or small group of people manage your page Presenting one consistent, clear voice for your company Reassures fans that they're interacting with an actual person from your company, not a generic blast of self-promotional updates
10. Promo/Conversion Strategies Include regular calls to action Add sufficient value and you can easily intersperse with promotional content Iterative testing Create plan for testing and learning Coupons, discounts, giveaways, etc. Must use 3 rd party to run these: Offerpop, Wildfire, Promoboxx, Involver, and Freepromos (free for <5K fans)
11. Rewarding Referrals Groupon, etc Facebook launching their own platform shortly Reward them when the friend purchases the product - tracked with a gift code in the shopping cart $10 off coupon for the friend $10 off for referring person on their next purchase Can provide them with a gift code to send to someone who snores
12. Content: Where to Source Your Content Blog posts Articles Podcasts Video Photos Interviews Testimonials User experiences OPC – Other People’s Content Blog subscriptions – alltop.com, digg.com Ezine subscriptions Facebook friend lists Twitter lists
13. Content – Guidelines for Writing Keep updates short and to the point Think in terms of headlines—grab their attention fast End most posts with questions or engaging call to action Encourage comments with yes/no questions Ask fans to “like” your update Ask fans to “share” your update Use verbs Personify your brand
14. Design Strategy: Your Wall Settings Your wall is a place for customers to express themselves and tell you exactly how they feel about your product or service. Any feedback is useful feedback. Fans allowed to write, post photos, post videos, and post links "Can comment on posts" - set to “Everyone” Default view – change to all posts
15. Design Strategy: Wall View Big logo/avatar: 180 X 540 Company details section About us section Opt-in box for email Secure your username – with 25 fans Easy to use/find Users can join your page via SMS Text: like yourusername to 32665
16. Design Strategy – Photos Upload photos Put up pictures of product and customers using the product. The ideal dimensions to make sure the thumbnail size shows properly is: 970px by 680px. Facebook then makes the entire image the thumbnail size, which is 97px by 68px. Organize into albums Testimonials Other ideas? Foster a closer connection between customers and your page by allowing fans to upload photos and videos
17. Using Photo Viewer for Marketing Create at least 5 photos with special offers and clear calls to action (CTAs) right on the images Click Here, or Click Here for Details Include a short narrative with a hyperlink to that offer in the photo description When your fans click the image, it pops up in the lightbox where they can then see the description and link Any images of links (URLs) will, of course, not actually click through to the web page. BUT, when anyone clicks on the five images at the top of your Page (or anytime you share an image on your wall, load to an album, etc), they will see the image pop up in the lightbox where you then have your compelling offer
18. Design Strategy: Welcome Tab Also known as a Facebook Landing Page Explain what your page is about, who it’s for, and why they should become members Non fans land on a unique tab #1 way to increase conversions (to “like” your page) Provide an incentive to “like” Why Visitors immediately feel in the right place Inviting, compelling Makes it fun, entertaining, and interactive Provides an “experience” – not just a static page Keep it fresh What content do we have? Infomercial? Graphics?
20. Design Strategy: Apps Use custom tabs to integrate apps into your page to create more engagement Unique, quizzes, games, and other interactive features This is where you can get really creative Sets your page apart from your competitors (not so hard to do at this point…)
21. Recommended Apps Blog Networked blogs – will autopublish blog articles to your FB page Yelp by NorthSocial FAQs Page – for answering common questions FanAppz polls and quizzes Provides the option for voters to share (on their personal profiles) and also to share on their Fan pages! Scheduling – Schedulicity or GenBook
22. Ecommerce – Direct Purchase Pros and Cons Pros: Your page can be a one-stop shop for customers to interact, engage and buy your product This has proven to be extremely beneficial for companies Adds a product tab to your page so fans can view products and easily purchase without having to leave Facebook and visit a website that they are potentially unfamiliar with Cons: May not be able to do this for some companies such as medical devices due to regulations.
23. Managing Your Page Assign specific, trusted, trained Admins to your Page Have set times for who checks the wall Agree upon your in-house policies - these are the ones I recommend: Acknowledge fans at every opportunity Every (legitimate) fan post gets a reply or like Join their page and call them out by name if relevant Spot your superfans They answer questions from other fans, leave comments, @tag your page, tweet, blog, etc. Reward them! Spam is flagged/deleted Others are not allowed to promote their content and products on your page Fan is warned on first offense; banned permanently on second offense Assign an arbitrary scale of severity for problems as to who should be alerted and when: 1-4 Admin handles; 5-6 Senior staff alerted; 7-10 Management alerted
24. Handling Spam and Negativity Strip out promptly Handle criticism / negative comments courteously and appropriately Ban the fan: Click Flag > Report > select reason > check “Permanently ban” > click Submit Set a positive culture – instill a sense of “neighborhood watch”
25. Remember It’s not just about FB, it’s about a multichannel deep and wide engagement If its not related to building sales, it doesn’t belong Enhance the user experience Educate about all you do Let your customers sell for you Create a community of passionate customers
26. Getting More Fans Focus on building organically by providing consistent quality content and engagement over time Keep in mind it's better to have a smaller, highly-targeted, qualified and engaged audience than a large audience who doesn't pay much attention to you
27. And More Fans Embed Facebook Like Box on your website and your blog posts Displays number of fans Shows people their friends who are fans of your page Powerful socialproof Found here: http://developers.facebook.com/docs/reference/plugins/like-box
28. And Many More Fans Email Send out an invite to email list – describe page and provide an incentive to join Do this several times, over time Make sure your Facebook badge appears in HTML newsletters “ Join our FB Community” or “Add your snoring video” or “Write on our wall” Add Facebook profile link to email signatures Check out wisestamp.com Make a compelling Welcome Video (Landing Tab) Create fan-only offers for the landing page and beyond Use Facebook apps Promos and contests that reward sharing
29. Even More Fans Embed videos on your Fan Page You can load video content to your Facebook fan page, then take the source code and embed on your blog/website. Embedded videos display a white watermark hotlink of the FB name in upper left corner of video player. This clickable link toes to the original video page on your fan page If If the visitor to your site clicks through to Facebook from your video, and they are logged into Facebook at the time, they will see a Like button at the top left corner of the video player Facebook Ads More effective when you have a fan base – as users can see friends who like you, which creates social proof. Link to Twitter You have 420 characters on the Facebook publisher and 140 on Twitter. In the tweet that goes out, Facebook truncates your post past a certain character count and inserts a bit.ly link back to your fan page To track click-through stats on that link, just paste the bit.ly link that Facebook created for you in your browser’s address bar and add a “+” sign to the end. This works for any bit.ly link! Also recommend you promote your Facebook fan page on your Twitter background and possibly in your Twitter bio/URL field too
30. And Even More Fans Get fans to join via SMS To join your fan page, Facebook users just send a text message to 32665 (FBOOK) with the words “like yourusername” (without the quotes). This feature is ideal when you’re addressing a live audience Use Print Media too – on business cards , letterhead, brochures, ads, products, product packaging and info leaflets, etc. Friends Periodically suggest to friends/share and add a compelling comment along the lines of exciting news, special incentives, etc. Use with discretion Autograph other fan pages by using the @tag other pages to give them a shout out and to gain even more exposure for yours – also use with discretion
31. Videos Funny, engaging video content Develop yourself Take top virals on Youtube and other sites, then compile segments from each (make sure you aren’t violating copyright laws) At the end of each video, prompt the viewer to become a fan and explain to them how to mouse over the top of the video Share the video and encourage others to share the video as well
32. Metrics To Follow #1: Using Facebook Insights to measure your daily engagement to make sure the content you are sharing with your fans if being consumed and engaged with. Which posts are generating the most interactions, and at what time #2: Measuring external growth metrics- ie sales, clickable links, coupons redeemed, blog activity, etc.
33. Using Facebook Insights Top measurement: Daily engagement rate Fans engaging with your page content Post likes, comments, hides, unlikes and media consumption Daily page activity Posts by fans on your walls + @mentions of you Impressions – number of times your content has been rendered in stream – wall, news feed, social plugin Page growth rate New likes (- unlikes) External referrers – where is traffic coming from Page views and active users Hits from Logged in users = Total + Unique (look at uniques) Active users - #fans + non-fans who have viewed/interacted with your page Tab views – which tabs are getting most activity
34. External Growth Metrics Clickthrough rate (trackable links) Traffic to website/blog Blog activity Subscribers, comments, length of time on site, number of pages visited, number of social shares Email opt-ins – use a unique form code from FB Coupons redeemed Phone calls/sales inquiries – unique phone number/extension from Facebook SMS/mobile opt-ins Sales Per sale value – increase with FB Like button Brand sentiment
35. Measurement Tools - Summary Facebook Insights Weekly summary from Facebook – all arrows up and green Twentyfeet.com – daily emails Track FB, Twitter, Google analytics, YouTube, etc. all in on place Custom rating system Socialbakers.com – compare with other pages – engagement rating Hootsuite.com
36. Scheduling Tools Increase Efficiency Hootsuite Can schedule posts in advance Can post to both Facebook and Twitter simultaneously Hootlet bookmark – easily share content from the web to your fan page or Twitter account Dashboard integrates more than one FB/Twitter account – you can see multiple brands. Tweetdeck Seesmic desktop
Editor's Notes
Facebook removed this feature for all Pages and instead encourages users to use the Share button found at the bottom left of all Pages. See this entry in Facebook’s Help Center: How can people suggest my Page to their friends? However, the Suggest to Friends feature does still appear for Admins and has been moved to the top right of your Page now in the Admins area. I have heard reports that, since the Page Upgrades, the form is very buggy and that the friends don’t always receive the invites. Hopefully this is being resolved. Keep an eye on Facebook’s Known Issues Page.