Facebook remains the largest social network worldwide with 2.9 billion monthly active users. It is most commonly accessed via mobile phones. Some key updates to Facebook in 2022 include new features for Reels, Facebook Live Audio Rooms being integrated into Facebook Live, and the shutdown of live commerce functionality. The document provides best practices for creators on Facebook such as being authentic, consistent, engaging fans, using relevant hashtags and links, and utilizing video and content creation tools like Creator Studio.
This document provides an overview of Facebook profiles, pages, and groups and how businesses can utilize them. A Facebook profile is for personal use only, while a page allows businesses to have an official presence and engage with customers. Pages can be viewed publicly and allow for advertising. Groups allow for community discussions and content sharing, and businesses can use them to engage customers. The document recommends that businesses create pages and groups to build relationships with customers, increase organic reach, gain insights, and potentially generate revenue. It also outlines the benefits of using Facebook for business purposes such as marketing, advertising, and customer service.
Facebook profiles, pages, and groups each serve distinct purposes for individuals and businesses. Profiles are for personal use only, pages are for official business and celebrity presences, and groups allow for discussion forums around a specific topic. While profiles have friends lists and limited visibility, pages and groups can be viewed publicly and allow for advertising. Creating engaging posts, building an audience, and interacting regularly are keys to success on Facebook.
Presentation/discussion for Chicago Booth Career Services team on how to use social media to accomplish their departmental goals, connect with students, assist in job searches, and promote events.
Using Social Media As A Powerful Business ToolEXHIB-IT!
The document discusses the rise of social media and how businesses can leverage various social media platforms like Facebook, Twitter, and LinkedIn to connect with customers and build their brand. It provides examples of how companies like Southwest Airlines have used blogging, videos, and responding to customer issues on social media to increase engagement. The document also gives best practices for using different social media features and outlines strategies to get found and promote content on each platform.
This document provides guidance on creating engaging content for Facebook. It recommends sharing a variety of content types like photos, videos, infographics and curated content. It also suggests using questions, contests and user-generated content to increase engagement. Additionally, it advises keeping content brief, relevant to your brand and focused on sharing the best pieces of content rather than frequent lower-quality posts. Proper use of hashtags, captions and calls to action can also help boost reach and engagement.
Social Media Tips for Facebook, Facebook Live, Twitter and LinkedIn (10.11.16)Felicia Lin
Here are the slides from my workshop about social media tips for business. In the presentation I shared:
1) Tips about Facebook, Facebook Live, Twitter and LinkedIn
2) Ideas for your social media strategy
3) Some of my favorite social media resources and experts
Social media marketing involves marketing a business through social media sites like Facebook, Twitter, YouTube, and blogs. There are simple strategies like adding sharing buttons to content or more complex campaigns using multiple platforms. Blogs serve as an extension of traditional media by allowing direct communication. Social networks provide interaction with customers and the potential for marketing to spread virally. Twitter, YouTube, and Facebook Pages are effective marketing tools when used to interact with customers and build brand loyalty through sharing content and updates. Facebook Groups are similar but built around a group rather than a business.
Social Media Marketing: Understanding the Landscape, Benefits & ChallengesSaffire
Cassie Roberts Dispenza provides an overview of using social media for marketing. She discusses understanding the landscape of social media platforms like Facebook, Instagram, Snapchat and YouTube. She provides tips on using video, live streaming, influencer marketing and other strategies across various social channels. Her presentation emphasizes showing personality, engaging followers and speaking the language of the target audience for each platform.
Presentation given at the Berkeley WAG group on 2_4_15. Covering a variety of strategies and best practices for small businesses to leverage/optimize social media, blogging, online selling, Yelp, and other digital strategies.
7 ways to get 1,000 facebook fans in 60 days. 7.30.15 webinarDavid Simons
These are the powerpoint slides from the "7 Ways to Get 1,000 Facebook Fans" Webinar with Facebook Marketing Expert David D. Simons. Click here to download the course at a special discount: https://www.udemy.com/1000-facebook-fans-in-60-days-without-paying-for-ads/?ccManual=&dtcode=MbkcV8G3od4m&couponCode=kingdombiz
Best Practices on Building a Corporate Facebook Fan Page for U.S. HispanicsHispanic PR Blog
This document provides best practices for building a corporate Facebook fan page for U.S. Hispanics. It discusses who is on Facebook and key facts about activity and the language breakdown. It then outlines best practices for pages, including creating engaging content, joining conversations, using tools to increase relevance, and making the page social. The document also discusses targeted Facebook ads and resources for PR professionals.
An updated version of Katie Moffat's presentations on how to use Facebook for your business in an effective manner.
Covers most of what you need to know from how to get started to the type of content to posts, how to manage your community and an insight into Facebook Insights!
With thanks to Katie for letting us share her slides and her invaluable tips and advice.
The document discusses best practices for social media marketing. It provides statistics on major platforms like Facebook and Instagram. It then offers tips for using these platforms effectively as part of a marketing strategy. This includes suggestions for content creation, advertising, analytics, and leveraging user-generated content. The presentation aims to help organizations optimize their use of social media to promote their offerings and engage with customers.
This document outlines a proposed digital marketing strategy for SRDT Pvt. Ltd. It discusses using social media like Facebook, Twitter, LinkedIn, and Pinterest to increase brand awareness, engage customers, and drive traffic to the company's website. The strategy involves determining key objectives, audiences, and platforms. It also provides tips for creating engaging content and increasing follower bases across different social networks. Regular posting, contests, hashtags and engaging with influencers are some methods discussed to optimize the company's social media presence.
This document provides an overview of building and managing an effective Facebook page for businesses and non-profits. It discusses the differences between Facebook profiles and pages, how to set up and customize a page, best practices for posting engaging content and measuring success through analytics. Specific strategies are presented for non-profits, including using Facebook to educate supporters, build community, and fundraise for their cause. The document concludes with a question and answer section.
This document provides tips for boosting organic likes and reach on Facebook. It recommends using paid advertising initially to gain likes, then engaging audiences with high quality photos, videos, contests and questions. Regular posting of fresh, relevant content in visual formats on topics of interest to the target audience is also advised to increase engagement and sharing organically over time.
AJ Gerritson, Founder of 451 Marketing and thought leader in the social media and digital public relations space, will teach attendees how to acquire fans, foster interaction and conversation, and convert these interactions into foot traffic in this free webinar. Using industry statistics, step-by-step instructions, and industry case studies, AJ will teach attendees how to optimize their Facebook presence and interactions to create new business and convert current customers into digital brand evangelists.
This document provides information about Facebook pages and tips for using them effectively. Facebook pages are public profiles created for businesses, brands, and organizations to engage fans rather than friends. The document outlines key metrics like page likes and fan demographics. It also shares examples of successful brand pages like Oreo, Banana Republic, and Wendy's. Engagement strategies discussed include contests, questions, mobile optimization, and sharing fan content. Tools for scheduling posts, creating contests and tabs, and measuring analytics are also reviewed.
The document discusses strategies for using social media, particularly Facebook, to promote a business called VHB. It provides tips on engaging audiences through posts, questions, comments, links, photos and videos. It also addresses determining goals, voice, content quality and regular posting times. Competitor analysis and establishing a clear purpose for the Facebook page are emphasized.
This document provides an overview of Twitter, including key features, best practices, and monetization options. It discusses Twitter Blue, which offers additional features through a paid subscription. Spaces allow users to have live audio conversations, while Ticketed Spaces and Super Followers enable creators to earn money through paid access to exclusive content and discussions. Communities are private groups for sharing interests, and Twitter for Professionals provides enhanced profiles for businesses and public figures. The document concludes with guidance on using analytics to measure engagement and understand audiences.
Instagram now has over 2 billion monthly active users and keeps expanding its features. The document provides tips and best practices for using various Instagram features like posts, stories, reels, collabs, filters, hashtags, live, shop, subscriptions and insights. It discusses how to optimize profiles, engage audiences, create professional accounts, generate QR codes, use close friends, remix content, utilize audio and more. The goal is to help users most effectively utilize Instagram's growing set of tools.
Snapchat is a popular social media app with over 363 million daily users. It allows users to share photos, videos, and messages called Snaps that disappear after being viewed. The key features include the Story feature to share photos and videos publicly, the Map to see where friends are, and Spotlight to showcase user-generated content. Snapchat also allows sharing music through its Sounds feature and integration with other platforms like Twitter.
With over one billion users and over one billion hours watched daily, optimizing your YouTube is a must for the digitally driven music landscape. Check out The Orchard's 2023 YouTube Best Practices for tips on optimizing your channel, the latest features to tap into, and the best ways to connect with loyal fans and reach new audiences.
The Orchard is glad to share our updated 2022 YouTube Best Practices, where you can learn about new features, branding tips, and how to complete the puzzle that is the YouTube algorithm.
Twitter provides various features for users to connect and share content. It recommends engaging with followers by replying to comments, planning regular tweets, and using hashtags and relevant topics to engage new users. Analytics tools allow users to monitor engagement, clicks, and audience demographics to improve strategies. Fleets are new temporary tweets that encourage conversations. Best practices include concise tweets, engaging with others, and balancing promotional and personal content.
Instagram now has over 1 billion monthly active users and 500 million daily story users. The document provides tips and best practices for using various Instagram features like posts, stories, reels, filters, hashtags, live, IGTV, shopping, and insights. It discusses how to optimize profiles, become a professional account, link multiple accounts, and post engaging content.
The Orchard YouTube Best Practices 2021The Orchard
This document provides best practices for optimizing YouTube channels and videos for artists and music labels. It recommends upgrading artist channels to Official Artist Channels, adding relevant metadata like titles, tags and descriptions to videos and playlists to improve search engine optimization. It also suggests using features like channel art, playlists, community posts and premieres to engage viewers and provide a curated experience. The guidelines emphasize the importance of consistent, engaging content and social media promotion to build loyal fanbases on YouTube.
TikTok has quickly become a major player in digital media with over 800 million active monthly users. The document provides tips and best practices for using TikTok, including how to create accounts and videos, use hashtags and drafts, engage communities, and view analytics as a pro account. Content strategies suggested include experimenting with different types of content, posting regularly, and working with influencers to promote music.
The document provides best practices for YouTube channels, including upgrading artist channels to Official Artist Channels, updating channel art and layout, optimizing video titles, tags, descriptions and features like end screens and subtitles, and engaging with viewers through the community tab. Key recommendations include aggregating content from various channels into one Official Artist Channel, customizing the channel layout and playlists, adding relevant tags and descriptions to videos for search engine optimization, and using features like end screens and the community tab to increase watch time and engagement.
This document provides tips and best practices for using Instagram effectively. It discusses key Instagram features like posting, Instagram stories, highlights, Instagram live, and insights. The main points covered are how to post engaging content, use hashtags and tagging, create compelling stories and highlights, go live, and analyze metrics with Instagram insights. Proper use of these features can help grow an audience and engage fans on Instagram.
Twitter can be a powerful tool to connect with fans if used properly. Some key tips include engaging with followers by responding to comments, planning several tweets per day while keeping them concise, using relevant hashtags, and retweeting yourself to highlight older tweets. Analytics tools on Twitter provide insights into an account's impressions, engagement, demographics and interests of its audience.
Snapchat is a popular social media platform among younger users for sharing spontaneous photos and videos. The document provides tips for artists to effectively use Snapchat to connect with fans aged 18-34. It explains how Snapchat works, best practices for content, and ideas for sharing behind-the-scenes content like recording sessions, track teasers, and Q&As to engage fans. While Snapchat has limited analytics, the document advises verified users can view more detailed metrics and driving fans to tracked external links.
Instagram offers various features for businesses to engage their audience, including posting photos and videos, using Instagram stories with stickers and filters, creating highlights, going live, and measuring insights. The document provides best practices for each feature, such as posting a variety of high-quality authentic content, using hashtags and location tags, engaging with followers in stories and live videos, and analyzing activity, content, and audience insights in the business profile. Instagram continues expanding its offerings, most recently adding IGTV for longer videos and new ways to integrate with Spotify and SoundCloud in stories.
Snapchat is a popular social media platform, especially among younger users. It allows users to share photos, videos, and messages (called "Snaps") that disappear after being viewed. The document provides tips on how to use Snapchat effectively to engage fans and followers, including taking candid photos, using filters and lenses, sharing behind-the-scenes content, and promoting new releases through time-limited videos and photos. It also discusses best practices such as posting regularly and humorously to match the casual tone of the platform.
This document provides tips, tricks, and best practices for using Twitter. It defines common Twitter terms like tweets, retweets, hashtags, and handles. It offers guidance on using features like threads, polls, live video, and editing photos. The document recommends engaging with fans, mixing up post types, using relevant hashtags and trending topics, and monitoring Twitter analytics to track performance.
Snapchat can be used effectively by artists to connect with younger fans. It works by allowing users to take photos or videos ("Snaps") and add filters, text, lenses and other enhancements before sharing them, where they will disappear after 24 hours. The document provides best practices for Snapchat, such as sharing candid behind-the-scenes content with a sense of humor, engaging fans through questions and sharing their Snaps, and promoting new releases through time-limited or location-based Snaps to build anticipation. Analytics are limited on Snapchat, so the document advises driving fans to tracked external links for more metrics.
This document provides tips, tricks, and best practices for using Twitter. It defines common Twitter terms like tweets, retweets, hashtags, and handles. It offers guidelines for writing clear bios, engaging with fans, planning regular posts. It also explains new Twitter features like longer tweets, live videos, polls, GIF search, and analytics to track engagement. The overall document aims to help artists effectively use Twitter for music marketing and promotion.
This document provides an overview of Instagram, including how it works, key settings, best practices, additional apps, and analytics. It explains the main features like posting photos and videos, Instagram stories, and live video. It offers tips for business accounts, such as filling out your profile, linking other accounts, using hashtags and location tags, and measuring success with analytics tools. The document serves as a guide for using Instagram effectively.
This document provides tips and best practices for managing a Facebook page. It discusses understanding the Facebook news feed algorithm and how to optimize posts. Key recommendations include posting engaging native video content, live videos, links, and event pages. Analytics and regular housekeeping such as pinning important posts is also advised. Specific dos and don'ts cover tagging other relevant pages, sharing across multiple platforms, and geotargeting show posts.
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Outdoor and Indoor Advertising: Pros and Cons.pptxPROreklama
This presentation explores the pros and cons of outdoor and indoor advertising, helping businesses make informed decisions about their advertising strategies.
It’s been a difficult few years for Facebook Ads due to signal loss from iOS/Firefox/Chrome and the associated loss of ad targeting precision and ROAS. In this session, delve into 100% new high-impact strategies for thriving in Facebook advertising in a world without 3rd party cookies.
You'll uncover the top 7 Facebook ad hacks of 2024, all centered around first party ad signal data restoration and how to coax the new default Meta Audience+ ad targeting system to do what you want it to do, each backed by solid results and case studies. Learn how to skyrocket your landing page conversions by 20-25%, how to scale ads like never before, and target niche audiences with strategies that defy traditional norms.
Plus, gain insights into critical privacy regulations and how to maintain a full compliance therein.
Digital marketing typically refers to online marketing campaigns that appear on a computer, phone, tablet, or other device. It can take many forms, including online video, display ads, search engine marketing, paid social ads and social media posts. Digital marketing is often compared to “traditional marketing” such as magazine ads, billboards, and direct mail. Oddly, television is usually lumped in with traditional marketing.Digital marketing encompasses all marketing efforts that utilize electronic devices and the internet. It includes various online channels such as search engines, social media, email, websites, and mobile apps to connect with current and prospective customers. Key components of digital marketing include:
Search Engine Optimization (SEO): Optimizing websites to rank higher in search engine results pages (SERPs) to increase organic (non-paid) traffic.
Search Engine Marketing (SEM): Using paid advertising on search engines like Google to drive traffic to websites through paid search listings.
Social Media Marketing: Utilizing social media platforms (e.g., Facebook, Instagram, Twitter, LinkedIn) to connect with audiences and promote products or services.
Content Marketing: Creating and distributing valuable, relevant, and consistent content to attract and engage a target audience.
Email Marketing: Sending personalized messages to a targeted audience via email to promote products, services, or events.
Affiliate Marketing: Partnering with other businesses or individuals to promote products or services and earning commission based on sales generated.
Influencer Marketing: Collaborating with influencers (individuals with a dedicated social following) to promote products or services to their audience.
Online PR (Public Relations): Managing a brand's online presence and reputation through various online channels.
Analytics and Data-driven Marketing: Utilizing data and analytics tools to measure and optimize marketing campaigns' performance.
Mobile Marketing: Targeting users on mobile devices through mobile-optimized websites, apps, SMS, and other mobile channels.
Digital marketing offers businesses a cost-effective way to reach a global audience, measure campaign effectiveness in real-time, and adjust strategies based on data and insights. It continues to evolve with advancements in technology and changes in consumer behavior, making it essential for businesses to stay updated with current trends and best practices.
Digital marketing uses digital channels to promote a product or service.
Using digital marketing techniques and strategies helps businesses reach their target audience, engage with them, and ultimately convert them into customers.
Examples of digital marketing include SEO, PPC, social media marketing, content marketing, and leveraging traditional offline media for advertising.
Offline digital marketing includes out-of-home advertising, TV marketing
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Much like Odysseus's fabled journey, the venture of an organization into creating compelling websites, easy-to-use digital solutions, and flawless user experience is laden with trials and triumphs. This session explores a BizStream customer case study that demonstrates how crafting composable digital solutions with headless CMS and headless commerce is possible. The result now serves as a modern-day Athena, navigating the customer through the stormy seas of digital transformation. Attendees can expect to learn how to embrace modern composable solutions, understand the benefits they bring, and identify which of Odysseus's conflicts to avoid.
Key Takeaways:
What makes up a composable digital solution.
Why content is still king in a composable world.
How Headless CMS and Headless Commerce are different.
TRAINING OUTLINES
Build Dashboard and Admin Panel for the Client
Adding Auto Pagination Script to control content on the PHP result page
Upload and Publish Files, Images and Video Dynamically
Configure a payment gateways API for accepting online payment
Embedding Google and Social Media APIs like Google Direction Maps, Charts
Adding Ajax to generate elastic search and auto suggestion list
Enabled Refine Search like Colors, Size, Price for a e-commerce website
Write Mails and Alert Notification Scripts for Users
SMS Integrations for Payment, OTP and account confirmation
Various verifications, captcha and approval ways to automate account
User Controls like Login, Signup, Manage Profile, Logout, Get Password etc
Collecting and displaying data from SQL using Joins and procedures
Enabling dynamic data ready for the JSON So we could parse it for other APIs
Manage a Hosting account, Uploading Backup and SQL, panel Management.
NIMA2024 | Hoe Danone Trends vertaalt naar Strategie voor het versterken van ...BBPMedia1
Develop a category & retail vision to drive business impact today
Join Arnoud from Danone and Tris from Ipsos Strategy3 as they guide you on a journey through the art of leveraging trends and foresights to craft a category and retail vision. Discover the crucial need of future readiness, and understand how the future can lead to new opportunities, here and now. Be prepared to unlock the future potential of your enterprise!
TRAINING OUTLINES
Build Dashboard and Admin Panel for the Client
Adding Auto Pagination Script to control content on the PHP result page
Upload and Publish Files, Images and Video Dynamically
Configure a payment gateways API for accepting online payment
Embedding Google and Social Media APIs like Google Direction Maps, Charts
Adding Ajax to generate elastic search and auto suggestion list
Enabled Refine Search like Colors, Size, Price for a e-commerce website
Write Mails and Alert Notification Scripts for Users
SMS Integrations for Payment, OTP and account confirmation
Various verifications, captcha and approval ways to automate account
User Controls like Login, Signup, Manage Profile, Logout, Get Password etc
Collecting and displaying data from SQL using Joins and procedures
Enabling dynamic data ready for the JSON So we could parse it for other APIs
Manage a Hosting account, Uploading Backup and SQL, Cpanel Management
In today's fast-paced business world, providing excellent client service is crucial for success. This report, "Client Service Management: Principles and Insights for Excellence," explores the basic principles and practical tips needed to manage client relationships effectively. Good client service goes beyond just solving problems; it’s about building strong, lasting relationships that keep clients happy and loyal. In this report, you will find clear explanations and real-life examples that will help you improve how you interact with and support your clients. Whether you’re experienced or new to client service, the insights here will guide you in delivering outstanding client experiences and service models
Happy learning
Training devistation provides quality training in digital marketing.
ChatGPT
Digital marketing encompasses a wide range of online strategies and tactics designed to connect businesses with their target audiences, increase brand awareness, drive traffic, and ultimately generate leads and sales. Here’s a comprehensive description:
Digital marketing leverages various online channels and platforms such as search engines (Google, Bing), social media (Facebook, Instagram, LinkedIn), email, websites, and mobile apps to reach consumers. Unlike traditional marketing, which often relies on print ads, billboards, or TV commercials, digital marketing allows for precise targeting and measurement of campaigns in real time. also know about benefits of digital marketing
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How to Rethink the Way you use Instagram to Drive Sales and Customer Engagement
If you’re using Instagram to build or grow your business this presentation is for you. Navigating Instagram campaigns doesn't have to be overwhelming. By understanding the right strategies, you can turn engagement from a time-consuming task into a powerful tool for driving sales and a deeper understanding of your customers and fans.
Key Takeaways:
Running campaigns on Instagram can be and should be easy and effortless
Every post is an opportunity to collect valuable information to empower you to make more strategic choices
The power of giveaways on Instagram to drive engagement and first party data
3. Introduction
In 2022, Meta marked its first full year under its new company name, while the name of the social platform still remains Facebook.
With roughly 2.9 billion monthly active users as of the third quarter of 2022, Facebook is the most used online social network
worldwide. This means that roughly 36.9% of the world’s population are Facebook users. More than 200 million businesses
(mostly small businesses) use Facebook tools, and more than seven million advertisers actively promote their business on
Facebook, which makes it a pretty safe bet if you want to have a presence on social media.
Facebook’s user demographic is 56% male to 44% female (Facebook’s gender reporting is limited to male and female). The
largest segment by age is 25-34 year olds at 23.6% as of September 2022. The next largest group is 18-24 year olds, which
represents 18.2% of Facebook’s population. Only 11.1% of Facebook’s audience is 65 or older, and only 4.2% is 13-17 or under.
Almost 90% of Facebook’s Daily Active Users come from outside of the US and Canada, with the largest population of users
coming from India with over 320 million users. For comparison, the United States has 190 million active users on the platform.
98.3% of Facebook users only access the platform via mobile phone, which is important to consider when planning marketing and
advertising strategies. Additionally, 45% of new-music seekers aged 35-54 discover new music on Facebook.
*stats via the small
business blog
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W: 4.0”
Creating Your Artist Page
Facebook Pages is where your fans can connect
and follow you. Most reading have probably set up
their Page already, but if you’re new to Facebook,
you can set up your page in a snap!
1. Go to facebook.com/pages/create
2. Enter a Page name and Category
3. Click Create Page
4. If you want to customize your Page, you
can add your bio, a profile picture, and a
cover photo
5. Add a Call-To-Action
6. Click Done
For additional help, checkout Facebook’s Support
Page
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Optimization Checklist
Now that you have your Page, make sure that
you have your page fully optimized with our
checklist:
❏ Customize your vanity URL
❏ Add Profile Photo and Cover Photo/
Video Banner reflecting your latest
release
❏ Add buy link to the description of your
profile and banner image
❏ Pin a post about your latest release
❏ Set ‘Shop Now’ button
via Jack White
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What’s New?
Facebook underwent a series of changes this year so here are
some of the newly launched features:
What’s New:
● New Reels features include Add Yours sticker,
Reels Insights, and more
● Reels scheduling now available through Creator
Studio
● Cross-posting Reels from Instagram to Facebook
● Feed changes are similar to how Instagram offers
a Following and Favorites feed for users who still
want to view close contacts chronologically
● Meta launches new fund for metaverse creators
● Facebook users can now create Reels from
existing videos
● Facebook Live Audio Rooms has decided to
“simplify” by folding the feature into Facebook Live
● Meta shut down its live commerce functionality on
Facebook
8. H: 4.45”
W: 4.0”
What’s New?
Facebook underwent a series of changes this year.
What’s New:
● New Facebook Group features
○ Community Chat feature added for
Messenger and Facebook Groups
○ Facebook Reels in Groups
○ Facebook Event sharing via Instagram
○ Expanded Group Profiles
■ These features include:
● Community Contributions
● Socializer
● Admin Assist
● Flagged by Facebook
override
10. H: 4.0”
W: 4.4”
H: 4.0”
W: 4.4”
How To Grow Your Page
10
● Be Authentic - Fans are savvy and
know when you’re being yourself.
Authentic, original content will always
perform better than something polished
and over-produced. Post using your real
voice and avoid being ‘salesy’ in your
tone.
● Be Consistent - Facebook recommends
posting once a day, or at least a few
times a week. Make sure to share some
in-between moments as well as the
highlights.
● Engage Your Fans - Responding to
comments can make all the difference in
earning a lifelong fan. You can also
interact through stories by utilizing
Stickers, Q&As, Polls or Quizzes.
Another great way to interact is by
tapping into Facebook Live and
Facebook Watch Parties and interacting
with your fans and followers in real time.
Make sure to engage fans when
traveling to expand your global
audience.
11. *via Facebook’s Best
Practices
11
Creative Content
Considerations
Capture
Attention
Design for
Sound Off
Frame
the Story
Play Around
More
Consistently
Collaborative
add 3-5 sec trailer to
hold interest
but delight with
sound on
with a 9:16
aspect ratio
and test a mix
of formats
to gain exposure
to new fans
12. H: 1.9”
W: 4.4”
H: 1.9”
W: 4.4”
H: 1.9”
W: 4.4”
H: 1.9”
W: 4.4”
Content Ideas
12
Behind The Scenes
Reveal insights into your creative
process, photoshoots, songwriting, etc.
Social Causes
Let fans know what’s important to you by
talking about social causes close to your
heart.
Day In The Life
A glimpse into your daily routine.
VIP Access
Give us a look into the green room or
have someone on your team go live on
social from side-stage for one song each
night on tour.
13. Tagging Accounts
● Tag other pages mentioned in your
posts. If your content is relevant to
fans of the other pages, Facebook
may show your post in those fans’
feeds, increasing your impressions.
● Tag other artists, influencers, festival
names, venues, retailers and media
outlets when applicable and
appropriate.
*via Kelsea Ballerini
14. Link Sharing
● Link to sources when applicable - whether it
be to new music, a press piece, merch store
etc.
● Make sure these links are shortened for the
best optimized appeal
● Make sure the link preview is engaging, and
if not, consider adding in your own piece of
content, such as a photo or video relating
back to your link
*via Russell Dickerson
15. Replies & Comments
● The “reply” feature lets you answer fans’
comments within the comments section
● Replying to fans lets them know you see
them and encourages engagement
● In addition to commenting on your own posts,
follow public figures and other relevant
verified accounts to weigh in on cultural
moments. This can amplify your page’s
exposure by showing up in the feeds of
people that may not already follow you.
● Stick to informative and/or meaningful
comments.
*via Scotty McCreery
16. Messenger Rooms
*Photo and information from Messenger.com
Messenger Rooms are exactly what they sound like,
a messenger group for multiple participants! Up to
50 people can join a Messenger Room with video
and chat capabilities. Some things to know:
• Anyone with the link can join a Messenger Room,
they do not need to have a Facebook account.
• Unlike Live videos, there is no time constraint on
Messenger Rooms.
• You control who joins by utilizing the guest list for
a safe fun experience.
• Utilize the desktop app when chatting with a
large group, so you can see everyone’s faces at
once.
17. Messenger Features
Cross-App Communication
Messenger powers conversations within Facebook, Instagram, Portal, and Oculus.
Enjoy videos with your friends
Watch movies, music videos, TV shows and more with your friends over video chat.
Say it with any emoji
Lost for words? Now you can customize your reactions, with way more emojis to
choose from, including 🎉 and 🔥.
Animated Effects
Bring your conversations to life with fun AR effects, message effects and selfie
stickers*.
Your chats Your way
Choose from fun themes and colors to make your chats more personal
Replies & Forwarding
Choose the exact message you want to reply to or forward, right in your chat.
Send money to friends & family (Available in the US only)
Send and receive money securely and easily by adding your debit card, PayPal
account or reloadable prepaid card. *Photo and information via
Messenger.com
19. Facebook Creator Studio
Creator Studio is a suite of tools designed to help you effectively post, manage and analyze all your video
content across your Facebook Pages (this tool can also be used for your Instagram Accounts). Through
Creator Studio you can:
● Upload, Create, and Post Content
● Schedule Content
● Create Expiring Content
● Get Updates on New Capabilities
● Manage Your Content
● Study Video Insights
● Utilize Monetization
● Streamline Engagement
Click here to get started in Creator Studio
20. 1. Engaging, Original, Relevant, Consistent & Retentive
2. 3-5 Second Rule: the first 3-5 seconds are the most
important, as this is where viewers decide whether to keep
watching or move on. Make sure these first few moments
are enticing visually.
3. 4:5 Aspect Ratio: 98.3% of users are accessing FB
through mobile, and this ratio is perfectly optimized for
mobile.
4. Captions: videos autoplay on feeds without sound, so
make sure to have a good attention grabbing caption that
is not too long.
5. Up-Level Your CTA: keep the conversation going in the
comments by posing open-ended questions to the
audience.
Video Best Practices
*via Jack White
*via Facebook Resources for Creators
21. Video Playlists and Series
Use playlists to create a collection of videos that share a theme/topic (i.e. from the same album, tour,
behind-the-scenes, etc.) Use series to collection of episodic videos (i.e. a Cooking show)
Why should you use them?
● Increase Content Discovery
● Lean-back viewing
● Search Traffic
● Easy shareability
● Streamline your online presence
*via Facebook.com
Steps to creation
1 Go to Creator Studio and click on Content
Library
2 Click Playlists
3 Click New Playlist
4 Follow the prompts to add your title,
description and cover image.
5 Click +Add Videos From Library button to
select the videos from your content library you
want included in that playlist.
6 Click Publish Playlist
23. Exclusive to the United States and Mexico, Facebook
PMVs allow your music video to live on platform, allowing
fans to like, comment, react and share without ever having
to close the app.
Music videos are highly discoverable on the platform, as
followers get a notification when their favorite artists launch
a new video, people discover music videos based on their
friend’s watch habits, and new music can be discovered on
Facebook Watch.
Through Creator Studio you can view analytics and edit
your videos. You can edit the title, thumbnail, description,
tags, posts text, poll, and closed captions.
Premium Music Videos - PMVs
*via Cassadee Pope
24. H: 4.0”
W: 4.4”
H: 4.0”
W: 4.4”
PMV Checklist
Pre-Release:
1. Engage with fans and collaborators in
the weeks leading to release
2. Create a Facebook Event for the
release
3. Launch or activate Fan Groups
Post Release:
1. Drive off-platform traffic to your music
videos on Facebook
2. Use Calls to Action in your posts and on
your page
3. Share clips from your music videos to
Facebook and Instagram Stories or Reels
4. Encourage fan engagement and engage
back
5. Go Live to talk about the video
6. Find other moments to share your video
Here are Facebook’s tips for a successful PMV release
25. H: 4.0”
W: 4.4”
H: 4.0”
W: 4.4”
PMV New Features
PMV: User Playlists
Users can now create playlists of videos (including
PMVs and other video types) on iOS and Android.
Users can also add videos they come across in Feed,
Watch Feed, or an artist Page to a new or existing
playlist using the 3-dot menu. Playlists can be private,
public, or shared with only the user’s friends. Users
can share their playlists on their own timeline as a post
that will show up in the Feed based on their privacy
setting. This feature enables fans to build
community around PMVs and video content on
Facebook by allowing them to create and share
their own playlists.
Global 30 Second PMV
While PMVs are launched in the US, Mexico, TH and IN
markets, global 30-second PMVs ensures that creators
can engage users from outside these launch markets as
well. Users outside of licensed PMV countries will have
access to 30-second clips of PMVs, with the goal of
improving the PMV experience and reach for labels,
artists and fans. Keep in mind these features are still in
Beta, but will be rolling out more widely in the near
future.
27. Facebook Live
Live is a great way to connect with your fans in real time! You can go
Live from desktop, mobile, or Creator Studio, and your followers will be
notified. Visit Facebook for instructions on how to go Live from each
platform.
Going Live doesn’t have to be just from a Page, you can go Live in a
Group or an Event’s Page.
If you’re really into video production and want that perfect set up,
Facebook has you covered with their encoding software options and
then go Live using Live Producer.
You can schedule a Live so your followers can put it on their calendar
28. Live Audio Rooms
Facebook Live Audio Rooms are no longer a stand alone feature on the platform and have now
been incorporated into Facebook Live. Live audio rooms work on Apple iOS 13+ and Android (any
OS). There is a limit of 50 speakers (including the host) at one time in a live audio room. There is
no limit on the number of listeners that can join your live audio room.
Follow the steps below to get started:
1. Create a live audio room with one of the following options:
a. Tap Live from Page Composer
b. Tap Create Room at the top of Feed under Video and Audio Rooms
2. Select Live Audio and then tap Next.
3. Select your Audience.
4. Name your Room.
5. Select your start time. You can go live right away or schedule your audio room in the
future.
6. Invite speakers to your Room.
7. Speakers can also be invited to a live audio room already in progress.
8. Speakers can join from iOS and Android and must follow the eligibility requirements listed
here.
9. (Optional) Select a monetization option. You can earn money on your audio room with
Facebook Stars or raise money for a nonprofit or fundraiser of your choice. This step is
optional and is not required for you to go live with an audio room.
10. Go live.
*via Facebook
29. ● Utilize Live for Q&As, live performances, chatting with
fans, BTS at the studio or a concert, soundcheck, and
more
● Create a regular series to continue building viewership
and to have a reason to go live on a regular basis
● To encourage engagement with the audience utilize
Features Links, Polls, Live in Stories, Badges, etc.
● Collaborate by going Live with guests
○ Note: You can host up to 3 guests or speakers in a
Facebook Live broadcast
● Announce your Live a few days ahead
● Launch pre-recorded content with Live by scheduling a
Premiere
● Facebook Lives are eligible for Watch Parties
Live Tips & Tricks
31. H: 4.45”
W: 4.0”
Facebook Stories
Stories on Facebook and Instagram help you
connect with your followers through full-screen
photos and videos through their stories feed.
After you post your content, it will be visible for
24 hours. Just like Instagram you can:
● Utilize Stickers: Question, Poll, Music,
Donation, GIF - additionally use
Comments, or Feelings
● Cross promote by sharing your Instagram
Stories to Facebook
● Utilize the Swipe Up function
via Mya
32. H: 4.45”
W: 4.0”
Facebook Reels
Facebook Reels allow you to share your music and general
content while giving you the opportunity to be discovered by
the larger Facebook community.
For users 18 and older, Reels on Facebook are set to public,
but users can change the audience for each individual Reel.
Your friends may also see your Reels in their Facebook Feed.
After you share a Reel you create, it will live in your Reels
profile, where people can find any Reels you’ve shared.
Public Instagram accounts can now share their Instagram
Reels on Facebook. Likes and comments will be shown both
on the Instagram Reel in both Instagram and Facebook.
via Facebook
33. Facebook Reels in Creator Studio
Users can now build Facebook Reels and measure their results in Creator Studio. You can now do the
following all from your desktop:
● Upload videos
● Trim length
● Save reels as drafts
● Schedule for a later time
● Trim already published video content
into a Reel
● Reframe content to fit a vertical aspect
ratio
● View Reels insights
● Publish to Facebook
34. H: 4.45”
W: 4.0”
Reels Tips
● Keep things simple
● Pull the viewer in within the first few seconds
● Have fun with AR effects
● Use Remix to collaborate with other creators or
engage with your fans
● Make your content relatable
● When jumping on a trend, tag the inspiration or
original creator
● Use a text frame as the cover photo
● Use relevant hashtags
● Utilize a combination of trending audio and your
own audio/voiceover
● Use music from the music library
● Have fun and get creative! via Kelsea
Ballerini
35. Spark AR
Instructions
uctions
● Spark AR Studio is Facebook’s tool for
building augmented reality effects that can be
used on Facebook and Instagram stories.
● Anyone can design, upload and publish the
filter to the page with admin access.
● Create filters that have a colorful overlays,
animated objects, randomizers & more. There
are hundreds of things you can incorporate to
make your filter custom and recognizable to
your brand.
37. H: 4.45”
W: 4.0”
Facebook Collabs enables creators to tag other creators as
collaborators on a single piece of content that will be published
on both participants’ Pages.
The tool allows both collaborators to be credited as co-
publishers of a post and the post will receive distribution to the
audiences of both collaborators.
Benefits of Facebook Collabs
Through Facebook Collabs, creators can:
● Share content to a wider audience.
● Make it easier for them to credit their collaborators.
● Reach their combined audiences more easily.
● Opportunities for more followers: When a user views
a Facebook Collabs post in Feed, they have the
option to follow both collaborators.
Facebook Collabs
*via Facebook
39. H: 4.45”
W: 4.0”
Insights Page
Insights in Facebook Business Suite help you understand the
results of your organic and paid social media efforts across
Facebook and Instagram in one place.
With Insights, you can see metrics, trends, and visual reports that
help understand which Facebook Page and Instagram strategies
work well and where to make improvements. You can then
optimize the way you spend your time and resources.
Some specific that can be viewed through Insights include:
● Demographics overview
○ See age and gender breakdowns, education
levels, job titles, relationship statuses and more.
● Find out what people like
○ Learn about people’s interests and hobbies to
optimize your campaigns and achieve your
marketing goals.
● Learn about lifestyles
○ Audience Insights combines relationship status
and location to tell you about the types of people
interested in your business.