This panel discussion at SXSW 2014 will explore opportunities for further energy efficiency gains through the use of big data and new technologies. Panelists will discuss how smart devices in homes and businesses are already unlocking energy savings through social influences and automation. Greater potential exists to apply these approaches in commercial and industrial sectors using large data sets from intelligent equipment. The panel will debate which sector - residential, commercial, or industrial - has the greatest impact potential and examine the next areas for low-hanging fruit in efficiency.