Execute Idea
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The document describes the Design Sprint methodology, which aims to build and test prototypes in just five days to quickly validate hypotheses about customer needs and preferences. It involves six phases: Understand to create a shared knowledge base; Define success metrics and principles; Sketch a range of ideas individually; Decide on a direction to prototype; Prototype the concept; and Validate the prototype with users. Various methods are provided for each phase, such as affinity mapping, card sorting, crazy 8's, dot voting, and usability studies. The timeline allocates one day for each phase with the goal of compressing months of work into a single week to shortcut debate and quickly learn.
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Execute Idea
- 1. Eksekusi Ide dengan Cepat!!!
- 3. Co-founder Udaan, Vaibhav Gupta “It’s definitely by choice. Because we believe if things are working, then we should not unnecessarily be changing it. We have a strong team working with us where we are able to decentralise a lot of decision making.”
- 4. Design Sprint To build and test a prototype in just five days to answering critical business questions through design, prototyping, and testing ideas with customers.
- 5. Why? Shortcut the endless-debate cycle and compress months of time into a single week.
- 6. What are we trying to achieve with Design Sprints? ● Quickly validate hypotheses and learn about your users’ behaviour and preferences ● Transform existing pain-points in the customer journey into opportunities ● Educate team and stakeholders. Helping them understand what goes into framing a problem, understanding users and designing a solution with a wider understanding of your product ecosystem.
- 7. Design Sprint Methodology The Design Sprint follows six phases: Understand, Define, Sketch, Decide, Prototype, and Validate
- 8. Phase 1: Understand In this phase, you will create a shared knowledge base across all participants. All Understand Methods: ● Lightning Talk ● How Might We ● HMW Sharing & Affinity Mapping ● HMW Voting ● Experience Mapping ● User Interviews ● Empathy Building Exercises ● User Journey Mapping ● Visualize the Vote
- 10. 360 Degree Lightning Talks (45’) Mari sambut para expert yang akan memberikan pemaparan tentang: ● Project vision/business goals by ... ● Voice of the user by ... ● Existing product Audit/Design Evolution by ... ● Competitor Audit by ... ● Technology: Considerations and Opportunities by ... Sambil mendengarkan Team memaparkan current condition company dari berbagai sisi, tangkap hal-hal penting atau menarik dan catat dalam bentuk HMW. Gimana caranya membuat HMW?
- 11. How Might We
- 12. How Might We ● Tulis secara singkat saja ● Satu gagasan per sticky note ● Tidak terlalu luas, tidak terlalu sempit ● Sambil mendengarkan expert, sambil tulis HMW di sticky note Example Insight: 80% Mitra tidak yakin apakah stok yang ia pesan di Juragan Apps tersedia atau kosong. What you write: -HMW menampilkan jumlah stok di Juragan Apps? -HMW membantu Mitra untuk memastikan jumlah stok yang tersedia di Warehouse?
- 13. Affinity Mapping
- 15. Phase 2: Define In this phase, you will create a shared knowledge base across all participants. All Define Methods: ● Success Metrics & Signals ● Design Principles ● The Golden Path ● Assumptions Mapping ● Card Sorting
- 16. Cooontoh~ ● Goals: Before you set your framework, define product or feature goals concerning user experience. ● Signals: Define proper goal signals that will tell you, whether the goal is accomplished. ● Metrics: The last stage involves transforming signals into measurement scales, which you can observe for some time.
- 17. Phase 3: Sketch In the Sketch phase, the Design Sprint team generates and shares a board range of ideas as individuals. All Sketch Methods: ● The Warm Up: Comparable Problem ● Crazy 8’s ● Crazy 8’s Sharing and Voting ● Solution Sketch
- 18. Crazy 8’s 1. Stimulate divergent thinking 2. Make 8 idea alternatives 3. Total 8 minutes, around 1 minute for each 4. You can choose to make doodles, writings, or anything to transform your ideas.
- 19. Phase 4: Decide In the Decide phase, the Design Sprint team finalizes the direction or concept to be prototyped. Each participant will share their Solution Sketch. All Sketch Methods: ● Present Solution Sketch ● Assumptions and Sprint Questions ● Dot Vote ● Decision Matrix ● Heatmap Voting ● Note and Vote ● Rumble or All-In-One
- 20. Phase 5: Prototype In the Prototype phase, team will work together to create a prototype of your concept. You will aim to create a prototype that is just real enough to validate, and you will do it really fast. All Prototype Methods: ● Storyboard ● Assign Tasks ● Prototyping Tools
- 21. Jika produk kamu digital...
- 22. Cara lain bikin product digital Yang penting bisa di-test!
- 23. Yakin mau buat produk digital aja? Mau coba diadu nggak produk digital kamu dengan produk non-digital? #BiarMakinYakin
- 24. Ada apa aja sih prototype produk non-digital yang mungkin dibuat dalam satu hari?
- 25. Jika produk kamu objek fisik Bikin objek fisik nggak perlu ribet-ribet, bisa pakai kertas, kardus, atau objek-objek lain di sekitar kamu. Yang penting, prototype kamu memungkinkan untuk diujicobakan!
- 26. Tools Untuk prototyping: Figma Marvel Flinto Invision Sketch Stok photo & gambar gratis: https://visualhunt.com/ https://allthefreestock.com/ https://www.splitshire.com/ https://www.lifeofpix.com/ https://unsplash.com/ https://www.pexels.com/ https://www.sitebuilderreport.com/stock-up Manajemen Warna: https://colorsupplyyy.com/app/ https://www.palettable.io/ https://uigradients.com/ https://www.materialpalette.com/ https://www.webdesignrankings.com/resources/lolcolors/ Iconography https://feathericons.com/ https://icons8.com/ https://allthefreestock.com/ http://www.entypo.com/ https://geticonjar.com/ https://www.flaticon.com/ https://thenounproject.com
- 27. Phase 6: Validate In this Validate phase, team will put your concept in front of users, gather feedback from users who interact with your prototype and if relevant, you will conduct stakeholder and technical feasibility reviews. All Validate Methods: ● Usability Study ● Cognitive Walkthroughs ● Stakeholder Review ● Technical Review ● Sprint Conclusion: Recap and Next Steps
- 28. Timeline for 5-day Design Sprint Inputs 1. Jobs to be Done 2. Value Propositions Canvas Outputs 1. Hi-fi prototype(s)/wires 2. Value assessment + LOE 3. Roadmap prioritization 4. Debrief deck UNDERSTAND Pre-Work Day 1 Day 2 Day 3 Day 4 Day 5 DEFINE SKETCH DECIDE PROTOTYPE VALIDATE
- 29. Thanks! @sofianhw