Google Ads Updates Guide 2020: The best GuidePPCexpo
Google Ads Updates Guide 2020 The best Guide:
As we move into 2020, the leading search engine in the world continues to evolve to provide a better service for consumers, marketers, and search engine optimization (SEO) professionals. In this article, we’ll explore the top Google Ads updates, looking at the significant changes on the platform over the past year.
This proposal outlines how General Data P. Ltd. can help RPG Cables improve search engine visibility and website traffic through search engine optimization. They recommend on-page SEO such as optimizing titles, meta tags, and content as well as off-page SEO like social media marketing, blogging, and link building. If hired, General Data P. Ltd. would provide content marketing, social media management, and monthly performance reports to help RPG Cables achieve their digital marketing goals of increasing website visits and conversions.
This document provides an overview of search engine optimization (SEO) services. It outlines the SEO process which includes website analysis, keyword research, on-page optimization, link building, and maintenance. The SEO process aims to help a website rank higher in search engine results pages through both technical and content optimization strategies. Contact information is provided to inquire further about SEO services.
This document provides an SEO proposal and services from a Delhi-based IT company. It outlines their expertise in SEO, web development, and advertising. The proposal describes performing on-page and off-page optimization activities like keyword research, link building, social media promotion, and audits. Prices for silver, gold, and platinum packages ranging from Rs. 7,500 to Rs. 20,000 are listed along with the included tasks and number of keywords targeted for each level. Website designing services are also proposed which include structure, optimization, and page creation.
SEO Services Proposal PowerPoint Presentation SlidesSlideTeam
If your company needs to submit a SEO Services Proposal PowerPoint Presentation Slides look no further. Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. https://bit.ly/2TmtXwQ
Webhub Technology provides SEO optimization, reputation management, and social media optimization services. They welcome potential clients and introduce their company as an ethical web design and SEO agency in Kolkata. They promise to deliver excellent web design and SEO services to help clients' businesses reach the top of their industries. They believe in client satisfaction and have quality improvement policies and an efficient online marketing team. The proposal provides detailed information on their SEO optimization services, packages and pricing, planning and outreach strategies, and contact details.
This document provides a proposal for search engine optimization (SEO) services. The 6-month program aims to increase website traffic and visibility through on-page and off-page optimization across six stages: evaluation and planning, execution, implementation, completion, off-page optimization, and monitoring. The proposal details each stage's process and deliverables. It guarantees submission to major search engines and directories, inclusion of client keywords, and that no black hat SEO techniques will be used. The total cost is Rs. 5000 per month.
The document outlines SEO goals and objectives for two quarters in 2012. For the first quarter, objectives included creating benchmark SEO reporting, targeted link campaigns, and content expansion. For the second quarter, goals were to expand content, drive natural links through social media, increase traffic, and create more content and link campaigns. New second quarter goals included resolving technical issues, developing content and site testing strategies, optimizing forms and pages, and link building campaigns. The SEO project plan can be divided into four areas: priorities and maintenance, content strategy, link building, and technical development.
SEO Proposal Template PowerPoint Presentation SlidesSlideTeam
If your company needs to submit a SEO Proposal Template PowerPoint Presentation Slides look no further. Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. https://bit.ly/3e1jxud
SEO, Search Engine Ranking Position (SERP) ReportKevin James
This document provides an SEO report and proposal for ServiceMaster Corporation. It analyzes the client's current website rankings, keywords, backlinks, and opportunities for improvement. The report finds the client's SEO grade is currently poor. It then proposes SEO services to implement like link building, on-page optimization, and keyword research to improve the client's organic search visibility and rankings over time. The proposal includes a breakdown of tasks and monthly costs to perform the recommended SEO work.
Instagram Ads - The Complete Step by Step GuideCoursenvy.com
The document provides information about using Instagram ads. It discusses why Instagram ads are effective given Instagram's large user base and user behaviors. It then outlines the process for setting up and managing Instagram ads through Facebook Ads Manager, including choosing objectives, defining the audience, ad placements, budget, and creating the ad. It also discusses creating ads directly within the Instagram app and different ad formats. Best practices are highlighted such as knowing the target audience, using engaging content, making ads look natural, and experimenting.
The PPC Audit report is a sample of what our clients can expect at the start of any PPC Management campaign effort. We will identify all weak areas of the campaign and we provide a summary of detailed recommendations about what we intend to do to solve these challenges and improve the campaign. Once these recommendations are approved we move quickly to implement them. If you would like a campaign audit conducted by proven PPC experts
Contact us today at (800) 419-8575 or visit our website at
www.mobileseopros.com/ppc-management-services/
This document discusses search engine optimization (SEO) strategies for ranking a website higher in search engines organically. It identifies that keywords need to be added to the site. It also recommends changing header tags and monitoring competitors. The goals are to rank for keywords, drive qualified traffic, create backlinks, build brand awareness, and generate organic social media traffic. It outlines an off-page SEO submission plan and emphasizes the importance of building backlinks by analyzing competitors. Daily and monthly reports will be provided on link building and recommendations for optimization.
Presentation on - SEMrush toolkit for SEO by SamreenSamreenSingh3
This document provides an overview of the tools available in SEMrush for SEO purposes. It describes tools for competitive research, keyword research, link building, rank tracking, and on-page and technical SEO. Some of the major tools covered include the competitive report, keyword gap tool, backlink analytics, position tracking, and site audit. The document provides brief explanations of the functionality and benefits of each tool to help users understand how SEMrush can be utilized for various aspects of SEO.
SEO Audit Workshop: Framework, Techniques And ToolsDigital Vidya
Care about learning 'SEO Audit Workshop: Framework, Techniques And Tools'. You will find this deck presented by Mohit Maheshwari, MD, New Media Guru during Digital Marketing Webinar for Digital Vidya. Interested in attending similar Webinar Live? Register Now at http://www.digitalvidya.com/webinars/
Markitors aggregates the top SEO audit tools into one, easy to read report. Here is an SEO audit example and website review sample. For more information and to learn what tools we use in our audits, please visit: http://markitors.com/seo-audit/
The document outlines an SEO plan prepared by Lutfur Rahman. It discusses how SEO works and that 94% of searches start on Google, with 3% starting on other search engines and 2% on social media or other sites. There are two types of Google results - paid ads and earned positions, with the SEO plan specializing in earning trusted positions organically. Several key search phrases are analyzed for frequency, with "cost estimator" being the most common at 13% of searches.
Alexandra Tachalova (SEMrush) - Your Perfect AdWords StrategyeCommerce_Day
So finden Sie die besten AdWords Keywords für Ihre Werbeanzeigen auf Google.
Außerdem: Wie werden Rückschlüsse auf die Anzeigenqualität aus dem Besucherverhalten gezogen?
Vortrag vom Hitmeister e-Commerce Day 2014:
http://www.hitmeister.de/ecommerceday/videos/your-perfect-adwords-strategy/
Planning and creating for Google Adwords in Digital Marketing and how should any small business be approaching it. Francis Mac Aonghus, Head of Online at encendo, explores how to plan and create for Google Adwords.
Google Analytics: Understanding Your UsersLunaMetrics
You have your Google Analytics account set up, the code is on your website, so now what? Take a look at the basic reporting functions within your GA account to understand your users and begin utilizing that data!
Zoe O'Neil of ClickThrough Marketing reviews the latest innovations in Google AdWords explaining the techniques you should audit to get the best ROI from AdWords in 2016.
Introduction to Digital marketing, digital marketing strategy, Search Engine Marketing, Google Analytics, Google AdWords search network, Google AdWords display network.
With all the optimization work that goes into PPC, it’s easy to lose sight of the actual ad copy. Even though it is the only thing the searcher sees, ad copy often stagnates as the ad testing plan winds down and the enthusiasm brought about by a new project subsides into the steady hum of routine tasks.
In this webinar presentation, experts from Hanapin Marketing and Brainlabs Digital go through 10 unique ways to breathe new life back into your PPC ads and discuss why testing that ad copy is such an important tactic in your strategy.
Search marketing strategy - Rahul, Manish, Mrinalini - GoogleJigserv Digital
Rahul, Manish, Mrinalini from Google were at the ISB Digital Summit 2014 to conduct a session on Search Marketing Strategy: Adwords paid search & Mobile Ads strategy as part of the Digital Boot Camp workshop.
From the SMX East Conference in New York City, September 27-29, 2016. SESSION: How To Find, Hack & Build Great AdWords Scripts. PRESENTATION: Step Into The Future: Automate Your PPC With AdWords Scripts - Given by Marcela De Vivo, @gryffincom - Gryffin, CEO. #SMX #24B
Infographics Key Data KPI presentation slidesPeter Zvirinsky
Infographics of key data values and KPIs - inspirative of creative slide design templates. Flat style diagrams and geometric shapes. Inspiration how to present a text formal data in an unique visual way. Graphics is in modern metro UI graphical style, easily redoable and editable in PowerPoint.
This case study analyzes Google as a strategic marketing case. It provides background on Google's founding in 1998 and growth through products, acquisitions, and partnerships. It examines Google's position as the top search engine and discusses its business model, revenues from advertising, and workforce size. The case study performs a PESTEL, SWOT, 5 forces, and strategic analysis of Google. It evaluates strategic options for Google to address threats to its advertising revenue, recommending expanding its advertising network through acquisitions and partnerships.
1. Sign up for an AdWords account on the AdWords website.
2. Choose the Starter Edition to get started more easily.
3. Create your first ad campaign by filling out details like campaign name and daily budget.
4. Design your first ad by writing headlines, descriptions, and choosing a display URL and destination URL.
5. Save your campaign to start running ads and driving traffic to your website.
The document provides a guide to developing a successful digital marketing strategy. It outlines 5 key stages: 1) Research the battlefield by understanding your target audience and competitors, 2) Set goals by defining objectives and key performance indicators, 3) Plan the attack by differentiating your brand and deciding how to communicate to customers, 4) Gather your weapons by integrating your brand across marketing channels and platforms, 5) Review gains and losses by analyzing performance against objectives. The guide stresses the importance of an adaptive digital strategy to stay ahead in a shifting landscape.
The document discusses the growth of digital marketing and social media over time. It notes that while traditional advertising used to require just a few days per year of effort, modern digital marketing requires constant, around-the-clock management. Google AdWords is presented as an effective alternative to traditional advertising methods, allowing granular targeting, testing, and analysis to optimize campaigns. The document also describes an agency that provides digital marketing and software development services to clients.
Google AdWords is Google's advertising system in which advertisers bid on certain keywords in order for their clickable ads to appear in Google's search results. Contact me If you need any help. prebo@prebo.co.za
One of the biggest mistakes businesses make when they first venture into content marketing is a lack of strategy. Often they adopt a 'one-size-fits-all' approach to their content marketing channels only to see their efforts dashed. The truth is what works on social media, does not necessarily work on search, and the reason usually boils down to how your audience uses these channels. Discover to how understanding audience's intent on Search and on Social Media can help you build a holistic content marketing strategy that works.
In this presentation by Daniel Hochuli, you'll learn:
- Why same content published on both search and social media often fails to deliver results.
- How to develop and optimise a content marketing strategy that best suits your digital channels.
- How to intelligently report content marketing success using audience metrics.
Digital Marketing PPT(Presentation) - Digital Marketing StrategiesWeb Trainings Academy
In our Digital Marketing Presentation (PPT) we have various methodologies of Digital Marketing. In digital marketing we can generate traffic in both non-paid and paid methods. Based on the budget of the client we can utilize various digital marketing strategies like SEO, PPC, Display Ads, Social Media, Email Marketing etc.
Secrets to Accelerating SEO Results - slidesDemandWave
This document provides an overview of a webinar about accelerating SEO results. It describes a proven accelerator process that empowers clients to get results 66% faster, cut costs in half, experience double lead volume, and gain $8 in pipeline revenue for every $1 spent. The process takes a holistic approach including research, implementation, and tracking adjustments. Case studies are presented showing large increases in traffic, leads, and sales for various companies that utilized this approach.
This document discusses how to harness Google tools to market a business. It outlines the top 6 Google marketing tools: Google AdWords, Google Keyword Tool, Google Alerts, Google News, Google Reader, and Google Analytics. For each tool, it provides details on how to use the tool to generate leads, increase brand visibility, and analyze marketing efforts. The document focuses on using Google AdWords to set up pay-per-click campaigns, uncovering competitors' keywords, setting budgets and bids, and optimizing ad copy and landing pages. It also provides tips on using Google Analytics to better understand customers and improve site performance.
Join Optmyzr’s Fred Vallaeys and Hanapin’s Matt Umbro as they take you down the path of all the new and improved features that AdWords has rolled out…and what could be coming next!
"10 best practices for adwords" by Etienne Alcouffe from EffilabTheFamily
It's almost Christmas time: You asked for it, we deliver! Here's a workshop on the 10 best practices for AdWords :)
AdWords is always a hot topic for any startup looking to acquire customers or even test new ideas.
There's a lot you can learn on your own through testing and experimenting, but why not give yourself an unfair advantage and the best tools to succeed?
Learn to avoid the most common mistakes. With a small amount of work and by auditing your campaign, you can make a huge difference and get way ahead of your competitors.
The presentation covers various best practices that should be considered when developing PPC (Pay per Click) advertising campaigns on Google AdWords in order to increase your revenues and beat the competition.
Etienne Alcouffe is a Search Engine Marketing Specialist at the Effilab / Adsonwall group with a background in SEO, SMO, content and digital advertising.
Etienne is passionate about advertising and will transform you in an Ad Geek! Follow him on twitter: @EtienneAf
How to Succeed with the New Bing Product AdsTinuiti
CPC Strategy & Bing team up to deliver the definitive resource on Bing Product Ads, Bing's new online product advertising program for ecommerce merchants.
CPC's Jeff Coleman and Bing's Lindsay LaFran dive into how to set up Bing Product Ads, what it means for retail advertisers, and overall best practices and strategy.
The New Digital Marketing Playbook - slides 10-08-13DemandWave
This document outlines Mike Turner's presentation on the new digital marketing playbook. It discusses how the old playbook of focusing on individual channels like SEO, paid search, display, etc. is outdated. The new playbook requires an integrated approach across channels to influence customers throughout their journey. It provides examples of how to use each channel effectively, such as using SEO to attract customers and paid search when they are in-market. The presentation concludes by highlighting how coordinating strategies across channels for a company led to a 10x return on marketing investment.
Top 7 PPC and SEO strategies to drive more traffic and conversions. Most companies already own the data, let's share the data and boost the performance of both channels.
Key Takeaways:
Why PPC and SEO teams should strategize together7 ways PPC and SEO can work together to drive even more conversions
Take the "OMG" out of PPC for B2B: Five Strategies for B-to-B Paid SearchTrada
Marketing is different when your customer is another business. In this brief, we'll show you how to use paid search as the basis for a highly sophisticated marketing strategy. With these tips, you will be able to find out where your quality leads are coming from, target stages of the buying cycle, and use your leads from PPC to drive a thoughtful nurturing program.
Check out Trada Reviews here: http://www.trada.com/trada-reviews/
The webinar discusses new Google ad formats like Sitelinks, Product Extensions, and Product Listings that can help drive more traffic and conversions. It also provides best practices for using the content network, international PPC campaigns, and geo-targeted campaigns. The presentation emphasizes the importance of staying up to date on new features by working closely with Google AdWords reps and testing new formats early.
Click-Ching! How to get the most out of your SEO and PPC BudgetDave Currier
This document provides guidance on getting the most out of an SEO and PPC budget. It recommends choosing WordPress as a website platform for its SEO benefits. It suggests using free 30-day trials of SEO tools like Moz and Ahrefs to analyze keywords, backlinks, and track rankings. For small budgets, it advises focusing on on-page SEO basics like keyword research, creating optimized content, and building relevant links. The document also outlines PPC basics like keyword research, creating landing pages, writing compelling ads, and optimizing campaigns. Continuous optimization of content, competitors, and conversions is key to improving SEO and PPC results over time.
Google Adwords PPC Training Seminar - Vorian Agency - Bunbury, August 2014Vorian Agency
The document provides information about a Google Adwords PPC training seminar to be held on August 20th, 2014 from 10am to 12pm. The presenter will be Matt Lynch, General Manager of Vorian Agency, who has over 20 years of experience in information technology and online marketing, specializing in search engine optimization and being a certified Google Adwords and Bing Ads professional. The seminar will cover topics such as the difference between SEO and PPC, benefits of Google Adwords, account structure, keywords, ad placements, ad rank, bidding and quality score. It will also discuss setting goals and metrics for campaign performance. Contact details are provided for Matt Lynch and Vorian Agency.
This presentation discusses Google AdWords and AdSense. It provides information on:
1. AdWords enables creating advertisements that appear on Google search results and partner sites, while AdSense delivers AdWords ads to individual websites.
2. AdWords is a media buying channel and ads are shown on search results, while AdSense is an advertising sales channel that enables ads to adapt to page content.
3. The presentation covers campaign types, formats, and best practices for structuring accounts, creating ads, and optimizing campaigns in AdWords.
Driving Off-Amazon Traffic To Your Product Detail PageTinuiti
You need to be driving outside traffic to Amazon. Why? Because in the competitive marketplace that is Amazon, you need to utilize every tool to your advantage. Driving outside traffic to Amazon has tangible benefits.
Don’t Miss Out—Join Thomas Pruchinski, Head of Growth & Marketing at LandingCube, as he discusses the role driving off-Amazon traffic should play into your overall Amazon strategy.
PPC Google Adwords Training Seminar - Vorian AgencyVorian Agency
This document provides information about a Google Adwords PPC training seminar to be held on July 16th, 2014. It introduces the presenter, Matt Lynch, and his experience in online marketing. It outlines the agenda for the seminar, which will cover topics like the difference between SEO and PPC, setting up Adwords accounts and campaigns, keyword research, and optimizing ads. The document encourages participants to interact on Twitter during the session and provides details on logistics and next steps after the training.
Vorian Agency PPC Google Adwords Seminar 2015Vorian Agency
In this seminar we’ll work through the ins and outs of Google Adwords, to explain how Pay Per Click (PPC) advertising can work for your business.
Things you can learn include:
What is PPC?
Introduction to Campaigns and Ad Groups
Creating an Advert
Editorial Guidelines
Keywords; Broad, Phrase & Exact Match
Bidding and Traffic Estimation
Account Configuration
Competitor Analysis
Negative Keywords
Ad Extensions
Integrating with Google Analytics
Conversion Tracking
Remarketing
Crash Course on Amazon Sponsored Brands & Sponsored ProductsTinuiti
COVID-19 is causing unprecedented challenges for retailers and brands everywhere. However, there are ways to proactively address the changes COVID-19 will have on your brand in the coming weeks and months when it comes to being a successful Amazon Marketplace seller. Sellers must be able to analyze consumer product data to build effective profitable campaigns and an operational infrastructure in order to outsmart their competitors. Amazon Sponsored Brands and Sponsored Products ads are important for building catalog awareness, driving conversions, and protecting and expanding your brand. Learn how Boldify partnered with Tinuiti to employ these tactics to increase sales by 391%.
IIM provides digital marketing services including pay-per-click management, competitive analysis, search engine optimization, web analytics, content marketing, email marketing, and social media marketing. They take a consultative approach and create customized marketing plans and reports to help businesses grow online. IIM works with clients around the world through their network of digital marketing consultants.
Marketing On A Shoestring Budget 5 14 09 FinalTomHume
The document provides marketing tips and strategies for companies with limited marketing budgets during an economic downturn. It recommends focusing on proven low-cost tactics like referral marketing, public relations, social media, search engine optimization, and networking. Specific tips include claiming business listings, building links, capturing leads from webinars, and using tools like Jigsaw and Zift Solutions to update websites affordably.
The document summarizes a Microsoft Advertising bootcamp agenda. It includes:
1. A welcome and introduction to the agenda which covers why to invest in Microsoft Advertising (MSA), a deep dive on shopping with Monica & Maddalena, and a wrap up and Q&A session.
2. A presentation on why choose Microsoft Advertising by Jane Quinn discussing their principles of protecting customer data, transparency, and audience targeting solutions.
3. Details on their shopping features like feed best practices, campaign structuring, and new ad formats which were covered in the deep dive session to help optimize feeds, campaigns and implement new formats.
This document summarizes top e-commerce marketing channels in 2021. It discusses rising consumer expectations, increased competition for Google, and diversification of user acquisition channels as trends impacting the industry. The document also outlines the agenda for its presentation, including rankings of top retailers and shopping apps, shifts in app downloads, top e-commerce websites by traffic and performance, and key traffic channels driving e-commerce growth. Questions are posed about the best channels for building brand awareness, lead generation, and increasing sales as well as how to track traffic and key performance indicators.
These slides were presented at the Semrush webinar "E-commerce Marketing: How to Attract, Convert and Retain Customers". Video replay is available at https://www.semrush.com/webinars/e-commerce-marketing-how-to-attract-convert-retain-customers/
Jeffrey Burns - Structured Data for HealthcareSemrush
These slides were presented at the Semrush webinar "Advanced Structured Data for Medical Websites". Video replay and transcript are available at https://www.semrush.com/webinars/advanced-structured-data-for-medical-websites/
Garrett French and James Wirth - Building Links to Sales PagesSemrush
These slides were presented at the Semrush webinar "Building Links to Sales Pages". Video replay and transcript are available at https://www.semrush.com/webinars/building-links-to-sales-pages/
Jono Alderson - Structured Data for Content MarketingSemrush
These slides were presented at the Semrush webinar "Structured Data for Content Marketing". Video replay and transcript are available at https://www.semrush.com/webinars/structured-data-for-content-marketing/
Martha van Berkel - Content Marketing + Structured DataSemrush
These slides were presented at the Semrush webinar "Structured Data for Content Marketing". Video replay and transcript are available at https://www.semrush.com/webinars/structured-data-for-content-marketing/
Rory Hope - How to Improve Performance with Audience-First SEO & Content Stra...Semrush
These slides were presented at the Semrush webinar "How to Improve Performance with Audience-First SEO & Content Strategy". Video replay and transcript are available at https://www.semrush.com/webinars/how-to-improve-performance-with-audience-first-seo-and-content-strategy/
Ryan Stewart - Agency Growth: How to Scale From 10 to 50 ClientsSemrush
These slides were presented at the Semrush webinar "Agency Growth: How to Scale From 10 to 50 Clients". Video replay and transcript are available at https://www.semrush.com/webinars/agency-growth-how-to-scale-from-10-to-50-clients/
Greg Sterling — Why Listings Management Still Matters | 5 Hours of Local SEOSemrush
These slides were presented at the Semrush webinar "Why Listings Management Still Matters | 5 Hours of Local SEO". Video replay and transcript are available at ————
Greg Gifford — Ricky Bobby's Guide to Winning at Local Link Building in 2021 ...Semrush
These slides were presented at the Semrush webinar "Ricky Bobby's Guide to Winning at Local Link Building in 2021 | 5 Hours of Local SEO". Video replay and transcript are available at https://www.semrush.com/webinars/ricky-bobby-s-guide-to-winning-at-local-link-buiding-in-2021-or-5-hours-of-local-seo/
Tim Capper — Local SEO for Service-Area Businesses into 2021 | 5 Hours of Loc...Semrush
These slides were presented at the Semrush webinar "Local SEO for Service-Area Businesses into 2021 | 5 Hours of Local SEO". Video replay and transcript are available at https://www.semrush.com/webinars/local-seo-for-service-area-businesses-into-2021-or-5-hours-of-local-seo/
Rasmus Himmelstrup — The True Value Of Local Search: A Case Study Across Five...Semrush
These slides were presented at the Semrush webinar "The True Value Of Local Search: A Case Study Across Five Countries | 5 Hours of Local SEO". Video replay and transcript are available at https://www.semrush.com/webinars/the-true-value-of-local-search-a-case-study-across-five-countries-or-5-hours-of-local-seo/
Jimmy Newson — Create the Perfect Lead Magnet for Attracting Your Ideal ClientSemrush
These slides were presented at the Semrush webinar "Create the Perfect Lead Magnet for Attracting Your Ideal Client". Video replay and transcript are available at https://www.semrush.com/webinars/create-the-perfect-lead-magnet-for-attracting-your-ideal-client/
Mordy Oberstein — Wix for SEO: Separating Fact from FictionSemrush
These slides were presented at the Semrush webinar "Wix for SEO: Separating Fact from Fiction". Video replay and transcript are available at https://www.semrush.com/webinars/wix-for-seo-separating-facts-from-fiction/
Daniel Liddle — 5 Practical Ways to Implement NLP in Your SEO StrategySemrush
These slides were presented at the Semrush webinar "5 Practical Ways to Implement NLP in Your SEO Strategy
". Video replay and transcript are available at https://www.semrush.com/webinars/5-practical-ways-to-implement-nlp-in-your-seo-strategy/
Mordy Oberstein — Room for the Average Site? The SERP, Super-Authorities, & Y...Semrush
These slides were presented at the Semrush webinar "Is the SERP Stacked Against You? Where Average Sites Can Beat Super-Authorities". Video replay and transcript are available at https://www.semrush.com/webinars/is-the-serp-stacked-against-you-where-average-sites-can-beat-super-authorities/
AJ Ghergich — How Anyone Can Win Featured Snippets — Backed by Data ScienceSemrush
These slides were presented at the Semrush webinar "How Anyone Can Win Featured Snippets — Backed by Data Science". Video replay and transcript are available at https://www.semrush.com/webinars/how-anyone-can-win-featured-snippets-backed-by-data-science/
Marketing Channels: The Digital Marketing Trends for 2021Semrush
As you strategize your marketing efforts for 2021, it’s important to understand how the digital marketing landscape is evolving. New technologies, tools, and tactics are coming to the fore, changing marketers’ promotional strategies across marketing channels.
In this presentation, seasoned experts Pinar Ünsal, and Zaryn Sidhu shared their insights on SEO, PPC, and Paid Social trends.
These slides were presented at the SEMrush webinar "Marketing Channels: The Digital Marketing Trends for 2021". Video replay and transcript are available at https://www.semrush.com/webinars/marketing-channels-the-digital-marketing-trends-for-2021/
Jono Alderson — Structured Data: Schema Changes and UpdatesSemrush
These slides were presented at the SEMrush webinar "Structured Data: Schema Changes and Updates". Video replay and transcript are available at https://www.semrush.com/webinars/structured-data-schema-changes-and-updates/
Martha van Berkel — Structured Data: Schema Changes and UpdatesSemrush
These slides were presented at the SEMrush webinar "Structured Data: Schema Changes and Updates". Video replay and transcript are available at https://www.semrush.com/webinars/structured-data-schema-changes-and-updates/
Trapbone Routing Plan created by Marcus Davis JrMarcusDavisJr1
This is a mock routing plan I made for musical artist Trapbone. The project was made while pursuing a music business bachelor's degree from Full Sail University.
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A chronic, inflammatory bowel disease that causes inflammation in the digestive tract.
Ulcerative colitis is usually only in the innermost lining of the large intestine (colon) and rectum. Forms range from mild to severe.
CULTURE-The way of life for entire society.RIYAPAWASHE
Culture is a word for the 'way of life' of groups of people, meaning the way they do things. Different groups may have different cultures. A culture is passed on to the next generation by learning, whereas genetics are passed on by heredity.
PSUG 3 - 2024-07-15 - Splunk & AI with Philipp DriegerTomas Moser
Once in a life time opportunity for Prague Splunk User Group and Splunkers in Czechia and abroad. Join us to discover Splunk AI and Machine Learning (ML) capabilities in a rare session presented by Philipp Drieger, Global Principal Machine Learning Architect at Splunk. With AI hype all over the world these days this is a unique moment and a chance to bring together those already familiar with Splunk universal machine data platform but without any AI/ML knowledge or experience and seasoned or full time data scientists interested in Splunk and its AI/ML capabilities.
Part 1: Introduction to Splunk AI (45min)
Get to know Splunk AI first hand from Philipp, Global Principal Architect for Machine Learning at Splunk. He will share a easy to understand overview of Splunk's key AI components and also highlight some real world customer use cases.
Open Q&A
Part 2: Splunk AI demos and open AMA session (45min)
Join Philipp showing live demos including Splunk's Machine Learning Toolkit, the Splunk App for Data Science and Deep Learning and the latest Splunk AI Assistant.
Open AMA session: Ask Me Anything about Splunk AI
Conflict resolution in corporate worldsartemacademy2
Conflict resolution is an essential skill for building and maintaining strong relationships, both personal and professional. It involves actively listening to the concerns of all parties involved, remaining calm and objective, and working together to find a mutually beneficial solution. By addressing conflicts in a constructive and respectful manner, we can strengthen our relationships, build trust, and create a more positive and supportive environment for everyone.
Effective conflict resolution requires empathy, understanding, and effective communication. It's important to approach conflicts with an open mind and a willingness to compromise, rather than trying to "win" the argument. By focusing on finding a solution that works for everyone, we can turn conflicts into opportunities for growth and improvement. With practice and patience, we can become skilled conflict resolvers, and our relationships will be stronger and more resilient as a result.
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6. Integrated Approach: PPC and SEO
PPC and SEO should
be analyzed together,
and benefit from one other!
To do otherwise is lost
opportunity!
7. Custom Reports in Google Analytics
When it comes to building custom reports in GA,
the challenge is to achieve above-average results.
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Custom Reports in Google Analytics
1. Google has almost 19K standard reports
that often fail to compare relevant data.
You find insights faster;
2. New ways of learning;
3. Easily set up and measure your
individuals goals;
Your business is unique, your Analytics should
reflect that.
Here is why:
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Custom Reports in action! SEO vs PPC
New Visitors http://bit.ly/custom_SEO_vs_PPC
10. 10
Custom Reports in action! SEO vs PPC
Bounce Rate http://bit.ly/custom_SEO_vs_PPC
11. 11
Custom Reports in action! SEO vs PPC
Transactions http://bit.ly/custom_SEO_vs_PPC
14. 14
Improving Your Ads Campaign Performance
• Increase click-through rate (CTR) at an average of 5%-15%
• Take up more space in the paid search results
• Easy to update with new information
Guess which AdWorld feature is described?
• Mostly FREE
• Directly turns your Calls to Actions into Conversions
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Improving Your Ads Campaign Performance
Getting Ad Extensions displayed in your account:
• Enabld Extensions in your Google AdWords
• A high quality Ad score
• Promote your ads among only the top positions listed above organic
results
* Adding an Extension won’t guarantee that it will show with your ad,
but you can keep track of when your Extensions appear in the Ad.
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Developing Unique Content in Your Ad Copy
1. Discover your competitors’ Ads keywords and text
2. Group your competitors’ keywords by what they’re
promoting (brands / products / etc.)
3. See your competitors’ most popular ad text
28. Finding your competitor’s advertising
insights
Finding your competitor’s advertising insights
So near…
and yet so far!
29. Finding your Competitor’s Ads is Possible…
Your steps for collecting data without
a developer:
1. Searching manually in Google by
specific keywords to see your
competitors ads
2. Compiling all ads in an Excel
spreadsheet
3. Analyzing data
Classical Approach
Your steps for collecting data with
a developer:
1. Creating special script that will
collect data automatically
2. Analyzing data
30. Finding your Competitor’s Ads is Possible…
Your steps for collecting data:
1. Open your browser and start
analyzing your competitors
ads keywords, ads copies,
& ads positions
2. Start improving your
advertising strategy
Innovative Approach
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1. An integrated approach to SEO & PPC has a lot of benefits
2. Build custom reports in GA; they’re awesome!
3. Easily improve your ad performance with the help of ad extension;
4. Work on your Bounce Rate and try to avoid typical mistakes;
5. Add speciaized tools and start analyzing your competitors today!
Quick Recap