Presented by Janette Toral last September 7, 2010 at the Public Relations Society of the Philippines forum - "How to Package a Winning Entry in the Anvil". She shared her perspective on Digital PR and how to prepare for the Digital PR Tools - Internet and Mobile category of the awards.
The half-day event took place at the J.Y. Campos Hall B, Unilab Bayanihan Center, Pioneer Street, Mandaluyong City.
This document discusses using social media for events and businesses. It outlines that social media is now crucial for business communications as it allows for immediate, communal, and conversation-driven interactions. It then provides guidance on using key social media platforms like LinkedIn, Facebook, Twitter, YouTube and others to engage audiences, share content, and measure effectiveness. Emphasis is placed on consistency, engaging conversations, and bringing all social media efforts together through tools like Hootsuite.
The document discusses social media use in retail. It outlines the major social media platforms like Facebook and their growing usage. It then examines how retailers have used social media for marketing, customer service, affiliate programs, and sales. Some retailers have created mobile apps and communities on social networks. However, challenges remain around integrating social media with online checkout and commerce capabilities. The document advocates that retailers follow customers to social networks and engage in "conversational commerce" across channels to build their brands.
Social Network Marketing with Facebook Pages & Applicationsnikhilnilakantan
This presentation discusses using social networks like Facebook for marketing. It provides statistics on Facebook usage and examples of how brands can create pages and applications to engage customers. The document outlines goals for Facebook campaigns, such as brand awareness, market research, and traffic generation. It analyzes successful and unsuccessful Facebook applications, and provides best practices for creating engaging apps that balance user value and brand goals.
iStrategy Toronto Wildfire Social Unleashed keynoteiStrategy
Social Unleashed: Unlocking the Transformative Power of Social Marketing
Jessica Gilmartin, Wildfire
Social media is fast becoming a key element of the total marketing mix, cutting across both online and offline activities. There is huge potential for social marketing to amplify brand awareness, engage consumers, and drive business results – but most brands are just scratching the surface of what’s possible. Jessica Gilmartin, Senior Marketing Director of Wildfire, a division of Google, reveals five keys to unleashing the power of social media. Core concepts include cross-network engagement, harnessing social data, and leveraging social signals across the web. Gilmartin also discusses what the convergence of social, local, and mobile means for marketing strategy, and how to make paid, owned, and earned media work more effectively together.
Social Media 101 presentation delivered by Janette Toral featuring the social media basics, Internet trends for 2010, social media and networking case studies in the Philippines, social media policies to consider for the corporation, and taking care of reputation online. This was presented last July 16, 2010 at a corporate workshop on social media that took place at Lima Park Hotel, Malvar, Batangas.
Nick Garner & James Daly - Google+ & Unibet - ionSearch 2012ionSearch Conference
This document discusses Unibet's strategy for using Google+ for marketing purposes. It introduces Nick Garner as Head of Search at Unibet and James Daly as their new Online PR Executive focused on Google+. Several metrics for engagement on Google+ are listed, and the document outlines Unibet's current approach, including setting up a Google+ page and page circles. Both Nick and James provide concluding thoughts, with Nick saying engagement is important regardless of the platform and James noting potential but also current limitations of Google+.
iStrategy London - B2B Social Media – Moving Beyond the Hype Jeremy Woolf, Te...iStrategy
B2B companies are looking beyond conventional marketingcommunications and using social media to engage directly withtheir audiences, build trust and gather customer insight. Butmany companies are struggling to do this in a meaningful way.They’re prioritising marketing rhetoric over content creation,community building, and problem solving. This means thatbusinesses are missing the opportunity to turn prospects intocustomers and customers into advocates.In this workshop, Text100’s Global Digital and Social Media LeadJeremy Woolf will present the case for B2B social media and amethodology for driving results. The delegation will then be splitinto four groups, each tasked with creatively responding to aB2B social media brief. Text100 experts will guide the groups,with each presenting their strategy back to the delegation.
The document discusses how social media has changed marketing by giving consumers more power and influence over brands. It outlines the objectives of a social media strategy such as listening to customers, building relationships, and promoting products. It then reviews some of the major social media platforms like Facebook, Twitter, and YouTube and how marketers can use them to target consumers through advertising, engagement, and building communities.
OMS 2010 - Building Connected Brands in a Connected World - Brian Haven - iCr...iCrossing
"Building Connected Brands in a Connected World" as presented by Brian Haven, Vice President, Strategy, iCrossing at the Online Marketing Summit (OMS) in Phoenix, Arizona on Wednesday, May 20, 2010.
First in a series of free online Webinars on Social Media presented in partnership by The Wall Street Journal Asia, GoToWebinar and Ogilvy Public Relations Worldwide. Video version here: http://www.vimeo.com/6959190
Join our next event! Next session announced on our blog: www.asiadigitalmap.com or email thomas.crampton@ogilvy.com
This document provides an overview of social media best practices and strategies. It discusses 12 key principles for social media and focuses on platforms like Facebook, Twitter, Instagram and LinkedIn. For each platform, it covers engagement tactics, content planning, advertising and analytics. Additional topics include storytelling, influencer marketing, online tools and the importance of a consistent omnichannel strategy across all social networks and a brand's website. The goal is to generate leads, build the brand, drive awareness and traffic through social media.
This presentation shows the 24 metrics which Social Media Hub uses to measure strategic objectives on social media.
For the full webinar of this slides, please visit http://www.socialmediahub.com.sg/ (Under the Webinars section)
Kuliza is a social technology firm that helps companies leverage social media, mobile apps, and cloud services to improve business performance, customer engagement, and communication. It offers solutions for building social platforms, mobile apps, and cloud infrastructure. Specifically, Kuliza designs Facebook engagement solutions, online communities, social commerce sites, mobile CRMs, and loyalty programs to help companies connect with customers on new channels.
Information about engaging your audience online and creating powerful 2.0 based marketing programs. This was a presentation I gave to marketing professionals from events, fairs, amusement parks and expos.
The document discusses driving consumer engagement in the digital age. It notes that consumers now have more control over brands due to the rise of online platforms. Effective engagement requires understanding what consumers want and providing added value through personalized, two-way communication across multiple digital touchpoints. Case studies demonstrate how some companies have successfully engaged consumers by creating useful applications, gathering user-generated content, and tailoring experiences to individuals. The presentation emphasizes focusing on the consumer experience, measuring the right metrics, and testing innovative engagement strategies.
0815 omma social sponsored breakfast myxerMediaPost
The document discusses increasing the effectiveness of digital campaigns through social integration. It provides examples of how entertainment content can be leveraged on social media platforms to engage audiences and drive viral spread through social sharing. Specific techniques described include using branded content in the form of music and media downloads, sponsoring custom content channels tailored for target audiences, and hosting unique listening events to join conversations online. Case studies demonstrate high engagement rates, brand lift, and viral distribution of content through social networks.
The document discusses driving consumer engagement in the digital age. It notes that consumers now have more control over brands due to the rise of online platforms. Effective engagement requires understanding what consumers want and adding value to their lives rather than just pushing messages. Multiple touchpoints should be used to engage consumers through a personalized journey. Innovation requires focusing on consumer needs rather than just using new technologies. Measurement must focus on what really matters to consumers.
The document discusses how Web 2.0 allows for more user interaction, collaboration, and sharing of content online through social media and user-generated content. It provides examples of Web 2.0 technologies like social networking sites, blogs, and wikis. The document also outlines some Web 2.0 marketing initiatives being taken by Birlasoft, such as search engine optimization, social media presence, and adding interactive features to their website.
Facebook provides many tools for businesses to connect with fans, including brand pages, applications, sharing tools, and advertising. An effective Facebook strategy involves engaging existing fans, driving action like contests and offers, and adding scale through advertising and offline events. Success should be measured by metrics like fan growth, engagement, and actions taken. Key trends to watch include Facebook Connect, mobile social networking, and potential monetization of virtual gifts. Authentic engagement is important, and businesses should avoid spamming fans or ignoring feedback.
Facebook provides many tools for businesses to connect with fans, including brand pages, applications, sharing tools, and advertising. An effective Facebook strategy involves engaging existing fans, driving action like contests and offers, and adding scale through advertising and offline events. Success should be measured by metrics like fan growth, engagement, and actions taken. Key trends to watch include Facebook Connect, mobile usage, and virtual gifts. Authenticity is important, so businesses should avoid spamming fans or filtering negative feedback.
This presentation outlines using Facebook in Social Media Marketing. A overview of the various elements that can be considered when building your campaign and some interesting examples of Facebook apps, groups and pages.
This presentation provides some practical considerations for those Marketers wanting to leverage Facebook in their social media marketing campaigns. Some interesting examples of Facebook apps, groups and pages.
Blog and Social Media Marketing as a BusinessJanette Toral
Overview of blog and social media marketing opportunities was presented through a webinar by Janette Toral last May 12, 2011. It was also meant to serve as an overview of the Ateneo-DigitalFilipino Blog and Social Media Entrepreneur Program (http://digientrepreneur.com) where module 2 will start this June 2, 2011.
Search Engine and Social Media Marketing 101Janette Toral
Overview on the search engine and social media marketing steps and process. Presented at the SearchProfileIndex.com September 9 webinar by Janette Toral.
This presentation was given by Erica Campbell, Director of Social Media for Dominion Homes.
Your residents, and the prospects you are targeting, are a lot different than they were in the past. Online social networking sites have revolutionized the way people interact with each other and gather information. Renters are talking about your communities, sharing opinions, and making referrals via social media platforms like Facebook, Pinterest, Instagram and Twitter.
Building and maintaining an on-going positive relationship with consumers through these marketing channels is critical to your company’s success! Social media holds tremendous opportunities for companies looking to drive new business, retain customers and increase revenue, but only if you first develop a solid foundation and an understanding of what makes the world of social media tick. Whether you are completely clueless, somewhat familiar, or advanced, we invite you to come listen as Erica Campbell, Director of Social Media for Dominion Homes Media, the umbrella division for Homes Media Solutions and For Rent Media Solutions discusses how to leverage social media and become part of the consumer dialogue. This session will address the latest strategic insights in creating a center of excellence, social media best practices, improving consumer engagement, reputation management and other emerging opportunities.
Netmax Digital, a pacesetter in the web solutions realm complying global standards, is poised to make online business ways simpler and more strategic. We are a Professional Web Branding Company powered by market's best specialists and project managers that provide progressive web design solutions to clients spanning across the map.
Adopting a systematic approach, the focus is always on the brand image and the targeted key demographics of our customer. A wide assortment of services of web design and development, internet marketing and mobile applications development makes the transition of your venture into the online world as smooth as possible.
This document provides a summary of a webinar on using Facebook for business. The webinar covered building a Facebook strategy, engaging customers on Facebook, adding scale through advertising and offline events, and measuring success. It also discussed trends like Facebook Connect and mobile social networking. Attendees learned best practices like hosting discussions, giving digital goods to fans, and using targeted ads, as well as pitfalls to avoid like spamming fans or ignoring unofficial pages. Resources for additional reading and optimizing Facebook pages were also provided.
Social Media Best Practices and Trends for Building Event BuzzErica Campbell Byrum
Social Media Best Practices and Trends for Building Event Buzz was presented by Erica Campbell, Director of Social Media for Dominion Homes Media at the NAAEI Affiliate Education Conference in Colorado Springs on August 23, 2012.
An event — be it a networking gathering, an online program, fundraiser, or class — is by nature a social affair. People attend to connect, interact, and share with their peers. People join social media networks such as Facebook, Twitter, LinkedIn, and Pinterest to connect, interact, and share with their peers. Using social media channels to market events and programs is a great strategy for getting attention and building excitement at low-cost to promote your events to a larger audience and build fans.
Erica Campbell discussed how to leverage social media and become part of the consumer dialogue. This session addressed the latest strategic insights in creating a center of excellence, social media best practices, improving consumer engagement, reputation management and other emerging opportunities.
In this session, attendees learned how to accelerate and increase event registration; create more customers for less marketing spend; and automate and streamline attendee and exhibitor data and content collection.
Leverage Your Brands with E-Commerce and Social MediaJanette Toral
A presentation made by Janette Toral at the Philippine Association of National Advertisers "Digital Wednesday" event in partnership with the Internet and Mobile Marketing Association of the Philippines last February 9, 2011 at Gerry's Grill, Insular Life Building, Makati City.
This document provides an overview of developing a Facebook channel and marketing strategy. It discusses what Facebook is, how people commonly use it, and provides an example of how RIM uses Facebook. It then outlines the key aspects of an effective Facebook marketing strategy, including engaging existing fans, driving action, adding scale, and measuring success. Various Facebook features are also explored, such as special offers, social plugins, mobile integration and location-based services. The document stresses the importance of measuring the results of any Facebook marketing campaign.
This document provides a summary of a Business Marketing Association (BMA) Chicago event on November 18, 2009. The event featured presentations on evolving digital marketing tactics including search, social media, mobile marketing and their integration. Key points discussed included the growing importance of social media and its influence on search rankings, the need for consistent messaging across touchpoints, and tips for marketers such as developing mobile-optimized websites and understanding interdependencies between tactics. Presenters were from marketing firms Symmetri, Vivid Ascent, Ruder Finn and Interactive Mediums.
This presentation was given by Erica Campbell, Director of Social Media for Dominion Homes.
Your residents, and the prospects you are targeting, are a lot different than they were in the past. Online social networking sites have revolutionized the way people interact with each other and gather information. Renters are talking about your communities, sharing opinions, and making referrals via social media platforms like Facebook, Pinterest, Instagram and Twitter.
Building and maintaining an on-going positive relationship with consumers through these marketing channels is critical to your company’s success! Social media holds tremendous opportunities for companies looking to drive new business, retain customers and increase revenue, but only if you first develop a solid foundation and an understanding of what makes the world of social media tick. Whether you are completely clueless, somewhat familiar, or advanced, we invite you to come listen as Erica Campbell, Director of Social Media for Dominion Homes Media, the umbrella division for Homes Media Solutions and For Rent Media Solutions discusses how to leverage social media and become part of the consumer dialogue. This session will address the latest strategic insights in creating a center of excellence, social media best practices, improving consumer engagement, reputation management and other emerging opportunities.
Impact of Blogs and Social Networking Sites to Businesses (Visayas Blogging S...Janette Toral
Shared how blogs, social media, and social networking sites are changing the business landscape. Discussed how can bloggers take advantage of this opportunity to further support their entrepreneurial pursuits.
Presented this at the Visayas Blogging Summit last November 27 at Cinema 2 of SM City Iloilo.
Social Media: Myths & Realities of Web 2.0Monica Wright
This is a presentation conducted at the Systems Engineering Social Media Lunch & Learn on 6/24/09. Agenda covered the following:
• Define social media and its role within the marketing mix
• Web marketing and the different contexts of search and
social
• How people get socially connected and the social media
landscape
• Explore the Five Reasons for Engagement
• Review examples and case studies
• How do you start a social media campaign?
• Once you’re out there, how do you manage your online
reputation?
• What’s the ROI?
Blog Marketing and Advertising as a BusinessJanette Toral
This document discusses blog marketing and advertising as a business. It provides an overview of key concepts like social influencers, tapping bloggers, why blogs are effective, measuring campaign effectiveness, and designing blog post campaigns. It also lists market needs for blog services and provides information on joining an upcoming training module on the topic.
Emerging Portfolio Trends presentation given at the Art Institute of Atlanta on April 18, 2011 "As digital trends advance and emerge how should a design portfolio visually communicate ideas & information?" All the work (Images and videos) appearing on this presentation are the property of their respective owners.
Similar to Digital Public Relations (PR): 46th Anvil Awards Briefing (20)
The Exciting and Challenging Marketing Communication CareerJanette Toral
A presentation made by Janette Toral at PitchCon (November 12, 2022) on marketing communication as a concept and career.
But more specifically, a presentation on the fascinating challenge of becoming a marketing practitioner that answers the question: "What do marketing communication practitioners actually do?"
Key Talking Points:
* General introduction to the concept marketing communication
* A day-to-day timeline of what they do as marketing professionals
* Challenges of their profession
Common myths in the marketing profession debunked
* Overview of what Marketing and PR professionals do in their daily lives at work and outside it
* What's in it for aspirants considering pursuing a similar path
Web Research V2 - Virtual Assistance 101Janette Toral
Lesson 1 of 5 in the Basic Virtual Assistance 101 learning series tackling Web Research. Delivered by Janette Toral.
Sign-up to be included at http://www.bloggingfromhome.com/2018/04/free-basic-virtual-assistance-101.html
How Blockchain will change E-Commerce & Digital Marketing?Janette Toral
Janette Toral shared insights on the impact of blockchain on e-commerce and digital marketing last July 6, 2017 at Blockchain Summit Manila (Belmont Hotel, Makati City).
Ad Standards Council Digital Guidelines for Non-Regulated and Regulated Categ...Janette Toral
This document provides guidelines for digital advertising materials in regulated and non-regulated categories. Non-regulated categories are generally post-screened, while regulated categories require pre-screening. Regulated categories include alcohol, OTC drugs, health supplements, products under the Milk Code, and airline promo fares. Claims like exclusivity, superiority, and absolutes require pre-screening for both regulated and non-regulated categories. User generated content and blogs are also post-screened but can be subject to complaints. Violations of the pre-screening process result in penalties.
Ad Standards Council (Philippines) For Responsible Advertising Guidebook (as ...Janette Toral
Thank you IMMAP Ed Mapa and Aye Ubalde for sharing a copy of this guidebook that contains policy and guidelines being observed by the council including Manual of Procedures, Code of Ethics, and Frequently Asked Questions.
Digital Guidelines for Non-Regulated Categories and Regulated CategoriesJanette Toral
This document outlines guidelines for digital advertising in regulated and non-regulated categories. For non-regulated categories, digital ads are generally post-screened, meaning they do not require pre-approval but can be reviewed after a complaint. For regulated categories like alcohol and medicines, some digital ads require pre-screening and approval if they contain certain claims around volume, exclusivity, comparisons, or product performance. The document provides details on requirements for pre-screening versus post-screening, conditions where above-the-line approved ads can be reused digitally without separate approval, and handling of user-generated content and testimonials.
E-Commerce in the Philippines 2016-2017Janette Toral
A webinar presentation delivered by Janette Toral last December 19, 2016 as part of her E-Commerce & Digital Marketing Mentoring Program for MSMEs (http://www.ecomsummit.asia/mentoring) Full blog post article about this topic at http://digitalfilipino.com/e-commerce-in-the-philippines-2016/
Digital Influencers Panel: Travel & Tourism Internet User Survey 1st editionJanette Toral
The document summarizes the results of a survey of digital influencers in the Philippines on their travel and tourism habits. Some key findings include: Cebu was the most popular domestic and international destination visited; 47.5% traveled overseas in the past 6 years, spending an average of 36,818 pesos; 58% booked travel online through sites like Agoda and Booking.com, citing convenience and price. The majority used mobile devices to research and book trips.
When doing business online, entrepreneurs need to know about the Philippines E-Commerce Law or Republic Act 8792. Making sure their systems and processes are compliant. Know about the legal accountabilities indicated in the law.
Learn more at
http://ecommercebootcamp.digitalfilipino.com/lesson/the-e-commerce-law/
Read the full text at
http://digitalfilipino.com/the-philippines-e-commerce-law-republic-act-no-8792/
Protect the Thresher Shark Briefing #PHSayYes #WorldSayYesJanette Toral
Let us join the petition asking the Philippines delegation to CITES to vote YES in protecting the endangered thresher shark - pushing for its inclusion in the "Convention on the International Trade in Endangered Species of Wild Fauna and Flora" appendix II. You can join the appeal at https://www.change.org/p/philippines-vote-yes-for-threshers
This briefing was given by AA Yaptinchay of Marine Wildlife Watch of the Philippines (https://www.facebook.com/marinewildlifewatchofthephilippines/) last September 2 at the Bloggers Advocacy Briefing organized by Janette Toral.
The 4th Strategic Recruitment and Talent Selection SummitJanette Toral
Janette Toral will be one of the resource persons in "The 4th Strategic Recruitment and Talent Selection Summit" to talk on "Best Practices in Recruitment in HyperGrowth Organizations" this April 26 and 27, 2016 at The Pan Pacific Hotel Manila. Call Indu Inferentia Management Consultancy at tel: 506.0064 966.0449, 624.9233, 0917.551.6528, 0917.551.6582 for inquiries.
Developing a Full E-Commerce Business (March 31 Training Flyer)Janette Toral
I am glad to support the Department of Trade and Industry and Philippine Trade Training Center in conducting this training in partnership with several industry players focused on:
@ E-Commerce Marketplace - vendor accreditation
@ E-Commerce Shop - online store creation
@ Payment Provider - accept payments online
@ Mobile Payment provider - accept credit / debit / mobile payments through a mobile device.
Access to this training will be given to 35 MSMEs for free who will be able to submit the requirements as indicated. I hope you can participate.
The Bangko Sentral ng Pilipinas is pushing for the passage of the Payment Systems Act that aims to provide supervision and regulation on payment systems in the Philippines.
National Retail Payment System and the Philippine E-Commerce RoadmapJanette Toral
Brief document about the National Retail Payment System (NRPS) as presented during the Philippines E-Commerce Roadmap launch last February 2, 2016. The NRPS is a policy and regulatory framework that aims to establish a safe, efficient, reliable and affordable retail payment system in the Philippines.
Tax Guidelines for E-Commerce EntrepreneursJanette Toral
Presented by Atty. Elenita B. Quimosing, Chief of Staff, Office of the Deputy Commissioner-Operations Group - Bureau of Internal Revenue last February 23, 2016 during the BIR Consultation on E-Commerce Taxation forum.
Philippine Roadmap for Digital Startups 2015 and BeyondJanette Toral
Document was launched at Geeks on a Beach (August 20, 2015) for public discussion. An initiative led by the Department of Science and Technology - Information and Communications Technology Office (DOST-ICTO).
Its action areas include:
1. Intellectual Property Rights
2. Internet Infrastructure
3. Science Parks and Innovation Hubs 4. Legislation/Policy
5. Grassroots Activities
6. Funding and Investment
7. Umbrella Organization
8. Research and Development
9. Education
10. Open-sourced Information
11. Collaboration
12. Government Role
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Digital Public Relations (PR): 46th Anvil Awards Briefing
1. Digital
Public
Rela.ons
(46th
Anvil
Awards
Briefing)
Jane?e
Toral
h?p://www.digitalfilipino.com
2. Internet
Search
emerges
as
the
top
online
ac.vity.
Ac#vi#es
showing
significant
increase
at
95%
confidence
levels
Base:
Past
month
Internet
users
aged
10+
across
Na#onal
Urban
Philippines
Source:
Yahoo!-‐Nielsen
Net
Index
2010
3. What
people
Search
for
on
the
Net
Base:
Past
month
Internet
users
aged
10+
across
Na#onal
Urban
Philippines
who
have
used
a
search
engine
in
the
past
month
Source:
Yahoo!-‐Nielsen
Net
Index
2010
4. Social
media
is
changing
the
rules
of
engagement
Base:
Past
month
Internet
users
aged
10+
across
Na7onal
Urban
Philippines
Source:
Yahoo!-‐Nielsen
Net
Index
2010
Do
you
know
what
people
say
about
you?
5. Online
consumers
are
now
media
Real-‐.me
streams
Real-‐.me
search
Real-‐.me
expecta.ons
7. TV
PRINT
POS
CRM
digital
digital
digital
digital
All
channels
will
be
digital
8. TV
PRINT
POS
CRM
digital
digital
digital
digital
social
social
social
social
All
channels
will
be
social
We
don’t
believe
in
hypes..
(we
trust
friends
more)
9. Facebook
Gaming
Mobile
They
are
all
“life”
(or
part
of
our
lives)
12. Find
out
compe..on
through
search
engine.
Search
engine
is
a
reputa.on
engine.
13. SITE
launch
Step
#2
Structure
/
Op.mize
• About
the
site
• Sidebar
• Company
index
– Facebook
page
• Categories
– Twi?er
– Cat1
– Slideshare
• Photo
– Archives
• Descrip.on
– Ads
• Company
info
– About
author
• Keyword:
category,
– News
company
name
19. Listed
-‐
Search
results
Monitor
your
ranking.
(results
as
of
August
11)
20. #5
Calibrate!
• Control
search
engine
results
• What
people
say
about
you
• Learn
how
to
read
trends
• Know
what
your
compe..on
is
up
to
There
is
no
excuse
why
you
don’t
know.
22. In
2009,
Havaianas
created
a
movement
calling
people
to
only
"wear
original"
Havaianas
flip-‐flops
and
curb
the
prolifera.on
of
local
imita.ons
and
products
that
bastardized
the
brand.
Winner
of
DigitalFilipino
Social
Networking
Awards
2010
(Media
Sharing
category)
23. The
campaign
also
leveraged
customers'
love
for
the
brand
and
more
importantly
-‐
Filipinos'
obsession
with
sharing
photos
on-‐line,
as
seen
by
the
numerous
posts
on
the
pledge
wall.
This
feature
became
the
primary
driver
of
site
traffic
as
visitors
shared
their
pictures
on
the
pledge
wall
on
their
social
network
pages.
24. Havaianas
Original:
Results
In
a
span
of
only
57
days,
we
were
able
to
get
54,000
visits
(44,000
unique
visitors)
to
the
site
and
3,700
photo
submissions
on
the
pledge
wall
with
virtually
no
ad
spend
on-‐line
/
off-‐line.
Site
traffic
was
generated
organically
by
employing
a
very
effec.ve
SEO
plan
and
integra.ng
viral
sharing
features
on
the
site.
26. Results
• P409,320
dona.on
• 15,000
+
tweets
• 3
weeks
• As
of
November,
Globe
has
provided
relief
packages
to
17,000
families
in
Marikina,
Rizal,
Mun.nlupa,
Laguna,
and
Pangasinan.
It
has
donated
Php3
million
to
various
founda.ons
for
the
vic.ms
of
the
floods.
28. Brand
Background
Real
Leaf
green
tea
is
the
newest
ready-‐to-‐drink
(RTD)
tea
in
the
market
launched
mid-‐2009.
Real
Leaf
is
brewed
from
100%
whole
green
tea
leaves,
naturally
packed
with
Theanine,
with
a
delicious
hint
of
fruit
and
honey.
The
Challenge
• Reinforce
strong
challenger
status
by
demonstra.ng
that
key
influencers
have
already
switched
into
the
brand
Winner
of
DigitalFilipino
Social
Networking
Awards
2010
(Blog
category)
29. Key
Learnings
• Incen.vized
consumer
engagement
with
the
blogger
community
around
a
strong
concept
can
drive
rich
RESPONSE
and
online
brand
presence.
Big
Idea
Medium
“What’s
in
it
for
me?”
Real
Leaf
Paparazzi
Key
Blogs
&
iPod
Nanos,
cash
&
products
Blog
Networks
=
150+
product-‐related
photos
400+
blog
posts
40+
related
search
results
30. 1st
place:
Mommy
Talks
by
Precious
Bahin.ng
h8p://www.mommytalks.net/2010/01/real-‐leaf-‐paparazzi.html
31. Search
Results
for:
“Real
Leaf”
Google
Top
10
results
Before:
1
video,
1
employee
post
Aser:
8
on
the
Top
10
search
results
36. Results
• 50
high
profile
celebri.es
contributed
content
• In
less
than
a
month
aser
its
launch,
US
$15,000
was
donated
to
Red
Cross.
37. Facebook
• Aim
to
reach
10,000
Likes
or
Fans
(.pping
point).
• Social
context
drives
advocacy
40. Results
• Launched
June
2,
2003
• Reached
1000
subscribers
in
one
month.
3000
by
year-‐end
2003.
• Conversion
rate
to
paying
buyers
was
3%
• Content
revised
5x
prior
to
publishing.
• Book
published
by
McGraw-‐Hill
Educa.on
Asia
– First
Filipino
author
published.
– Released
May
2004
(sold
out)
• Created
a
niche
database
– Organized
DigitalFilipino
E-‐Commerce
Forum
in
2004
(Cebu
and
Manila).
• Won
CITEM
E-‐Services
Best
e-‐Learning
Product
Award
runner-‐up
for
2004.
41. New
e-‐mail
marke.ng
systems
like
Flowtown.com
has
also
integrated
social
media
component.
42. TV
PRINT
POS
CRM
digital
digital
digital
digital
social
social
social
social
game
game
game
game
Digital
PR
#4:
Entertaining
Grabs
a?en.on..
WOW!
45. Results
• Lola
Techie
– Over
100,000
Facebook
fans
in
just
4
months.
– 4500
followers
on
Mul.ply.
– 3000
followers
on
Twi?er.
– 1884
followers
on
Plurk
and
500
fans
• Bayan
– Increased
sales
inquiries
by
700%!
– DSL
sales
grew
by
about
50%
during
the
period
when
the
commercial
started
airing
and
the
campaign
definitely
contributed
to
the
posi.ve
overall
business
performance
in
2009.
48. TV
PRINT
POS
CRM
digital
digital
digital
digital
social
social
social
social
game
game
game
game
Digital
PR
#5:
Playable
49. Winner
of
DigitalFilipino
Social
Networking
Awards
2010
(Media
Vo.ng
category)
BACKGROUND
Apl de Ap + MTV Asia + PH DOT
were in search for the next unsigned
PINOY ARTIST
51. RESULTS
>> over 1,000 entries in less than 2 week seed; 4,000%
ROI
>> Quantity: Over 84 posts in 3 days
>> Quality: vs.
CLIENT
SPENDING
a. all linked URL
b. all had branding
c. call to action to vote
d. Twits made use of hash
e. niched to music, youth, lifestyle
f. 30% of blogs 1st & 2nd pages of Y! & Google
52. http://buddygancenia.com/blog/rates
- landing page for the link-building
campaign.
- All the necessary information about the
videographer, contact details, the
products and services, the rates and
sample videos are all in this page.
Winner
of
DigitalFilipino
Social
Networking
Awards
2010
(Search
Engine
Marke.ng
category)
54. KEYWORDS
GOOGLE
YAHOO
BING
Corporate
events
coverage
Philippines
1
1
1
Corporate
video
1
1
1
Philippines
Events
video
coverage
Philippines
1
1
1
Events
coverage
1
2
1
Philippines
Corporate
events
2
8
4
coverage
Video
coverage
5
1
2
Philippines
Events
video
2
10
9
coverage
55. RESULTS
It increased the inquiry about 3 times. Bookings also increased from
the time the campaign was launched.
56. TV
PRINT
POS
CRM
digital
digital
digital
digital
social
social
social
social
game
game
game
game
mobile
mobile
mobile
mobile
Digital
PR
#6:
Useful
59. Hard Fun Easy Fun
Frustration Curiosity
Wonder
Surprise
Serious Fun
People Fun Excitement
Amusement Relaxation
Admiration Values
Become
part
of
our
life…
strike
on
emo.ons
Understand
people,
then
technology.
60. A
successful
Digital
PR
• People
will
search
for
you.
• People
will
write
about
you.
• People
will
share
you.
61. Preparing
your
entry
• What
does
the
entry
plan
• Execu.on
to
achieve?
– Website
(share-‐able)
– PR
versus
Adver.sing
– Campaign
– (reputa.on
building)
• Blog
• Target
public
• Facebook
• Twi?er
– Audience
profile
(niche
• Social
Media
segment)
– Results
– Sites
• Page
views
• Likes
• Share
• Retweet
• Comments
• Re-‐blog
Impact
must
be
clearly
stated
from
its
PR
perspec#ve.
63. Get
updated
deck
• h?p://www.slideshare.net/jane?etoral
• Join
our
following
ac.vites:
– Free
webinar
on
Search
Engine
&
Social
Media
Marke.ng
101
on
September
9
– September
28
to
30:
Sales
Tac.cs
Using
Search
Engine
&
Social
Media
Marke.ng
– Visit
h?p://www.searchprofileindex.com
for
more
details.