Designing happiness
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This was one of my talks for goto; conference in Zurich Designing Happiness isn't just about proper pixel placement, fancy animations or unnecessary mobile gestures. This is about trying to genuinely understand that our users aren't just "click's or views" and instead people with complex emotions. User Experience Design is a wrapper that contains the vision, strategy and overall design in mind while going through the stages of building a product, and as digital professionals we can use Maslow's hierarchy of needs to re-map the emotional connections to our products.
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Designing happiness
- 1. 30 30 A TALK BY ME FOR AWESOME PEOPLE LIKE YOU
- 2. Designing Happiness Presentation by: Vince Baskerville | Mobile Product Manager
- 3. Lithium Technologies engage create reach infuse on existing networks a content hub customers anywhere across the enterprise social web communities mobile developer nation self-service vibrant & connected experience continuity enable more innovation customer care globalized uniquely-branded modern device developer outreach & integrations engagement capabilities support analytics insights social intelligence performance
- 6. vince baskerville | @whoisvince
- 7. vince baskerville | @whoisvince
- 8. it’s co-dependent on your current situation. So..... how do you design for something that’s constantly changing? vince baskerville | @whoisvince
- 9. vince baskerville | @whoisvince
- 10. vince baskerville | @whoisvince
- 11. PL EA ACHIEV SU FUNCTIONAL RELIABLE USABLE ABLE RE AB LE vince baskerville | @whoisvince
- 12. PL ACHIE EA FUNCTIONAL RELIABLE USABLE VABL SU RE E AB LE vince baskerville | @whoisvince
- 13. CLEAR MAILBOX FLY DELTA vince baskerville | @whoisvince
- 14. design for opposable thumbs
- 15. vince baskerville | @whoisvince
- 16. not baby fingers vince baskerville | @whoisvince
- 17. actual fingers accommodating for the taps & drags of our clumsy fingers & thumbs vince baskerville | @whoisvince
- 18. 44px vince baskerville | @whoisvince
- 19. vince baskerville | @whoisvince
- 20. tablets & the in-between smartphone things vince baskerville | @whoisvince
- 21. rocket science? no.... vince baskerville | @whoisvince
- 22. one- thousand little things
- 23. vs. vince baskerville | @whoisvince
- 24. vince baskerville | @whoisvince
- 25. context matters vince baskerville | @whoisvince
- 26. the device wars vince baskerville | @whoisvince
- 27. vince baskerville | @whoisvince
- 28. vince baskerville | @whoisvince
- 29. vince baskerville | @whoisvince
- 30. vince baskerville | @whoisvince
- 31. vince baskerville | @whoisvince
- 32. vince baskerville | @whoisvince
- 33. throughout the design process, our work should be situated in the context where it will be used vince baskerville | @whoisvince
- 34. vince baskerville | @whoisvince
- 35. vince baskerville | @whoisvince
- 36. wells fargo vince baskerville | @whoisvince
- 37. vince baskerville | @whoisvince
- 38. vince baskerville | @whoisvince
- 39. my bank is mobile too, but doesn’t make me happy. I expect it. vince baskerville | @whoisvince
- 40. vince baskerville | @whoisvince
- 41. context matters vince baskerville | @whoisvince
- 42. simple & usable is always a great start, but there’s still more that can be achieved as your audience grows* vince baskerville | @whoisvince
- 43. TRIPLINGO vince baskerville | @whoisvince
- 44. give users what they need
- 45. not what they ask for vince baskerville | @whoisvince
- 46. observe problems & listen to the questions that our users are asking vince baskerville | @whoisvince
- 47. unlike page view metrics, (visitors, returning visitors, & conversions), nothing instantly tells you what you need to know. vince baskerville | @whoisvince
- 48. 4 simple yet powerful reasons why metrics & user data are invaluable vince baskerville | @whoisvince
- 49. 1. having data solves arguments. it removes opinions from fact; either it’s true or not 2. data helps improve your intuition 3. data shows you how to increase conversions 4. investors / clients / stakeholders love data
- 50. build a product; not features
- 51. vince baskerville | @whoisvince
- 52. gradually expose the depth of your product vince baskerville | @whoisvince
- 53. vince baskerville | @whoisvince
- 54. vince baskerville | @whoisvince
- 55. vince baskerville | @whoisvince
- 56. 90/10 rule vince baskerville | @whoisvince
- 57. what great aesthetics can’t do
- 58. design supports the strategy, promotes the product which is built by your team & lead by a strong vision vince baskerville | @whoisvince
- 59. vince baskerville | @whoisvince
- 60. GOOGLE+ VINE COLOR vince baskerville | @whoisvince
- 61. engagement loads
- 62. 1.cognitive 2.visual 3.motor vince baskerville | @whoisvince
- 63. cognitive loads are the *most expensive* — take lots of human energy while motor loads are the least expensive vince baskerville | @whoisvince
- 64. vince baskerville | @whoisvince
- 65. vince baskerville | @whoisvince
- 66. vince baskerville | @whoisvince
- 67. when you lower all the loads you are also lowering engagement & entertainment vince baskerville | @whoisvince
- 68. “The constraints in mobile devices force us to focus on what really matters emphasize the most valuable parts [..] not just the parts of our offering we think ‘make sense.” - LUKE WROBLEWSKI vince baskerville | @whoisvince
- 69. danke vince baskerville | @whoisvince