This document provides a summary of content strategy concepts and best practices. It discusses how content strategy guides plans for creating, delivering, and governing content to achieve business goals. It also covers defining the substance and structure of content, establishing workflows and ownership, and using tools like content audits, style guides, and governance policies. The document recommends resources like books, websites, and people in the field to learn more about developing an effective content strategy.
Jonathan Lee, Managing Director, Brand Strategy, and Ken Allard, Managing Director, Business Strategy at HUGE, gave this presentation at "Ambidexterity 2," the VCU Brandcenter's Executive Education program for account planning on June 24th at the VCU Brandcenter in Richmond, VA.
This document provides a digital marketing strategy proposal for Thing-It. It analyzes Thing-It's current digital efforts and competitors, identifies key problems around awareness, online presence, interest/desire, and lead generation. Solutions proposed include LinkedIn ads, search engine advertising, blogging, social media, and webinars. Metrics, costs, and estimated returns are provided for each solution. An optimization approach is recommended to continually test, analyze, and improve performance. The proposed strategy aims to generate 296 leads with a budget of €38,000.
Digital Marketing Trends 2023: How to Come Out on Top?Jomer Gregorio
All set to stay ahead of the competition? Check out the latest digital marketing trends for 2023 and learn how to optimize your strategy. Click now to take your marketing game to the next level!
Full blog here - https://digitalmarketingphilippines.com/digital-marketing-trends-2023-how-to-come-out-on-top/
This document summarizes the key findings of an annual survey of B2B content marketers. Some of the main findings include:
1) Nearly half of respondents expect their organization to hire more content producers in 2023 to help with increased workload.
2) Top performing content marketers are more likely to have a documented strategy, use content management tools, and feel they have the right technologies compared to average and least successful marketers.
3) In-person events have rebounded as a popular content format and are expected to see further investment in 2023, while use of paid distribution channels has decreased slightly from 2021 levels.
4) Creating content aligned across the buyer's journey and different teams remains
Facebook marketing is a training course taught by digital marketing expert Nick Bathla that covers topics like Google AdWords, search engine optimization, social media marketing, customer relationship management, and other aspects of digital marketing. The course teaches students how to master these online marketing strategies and tactics.
This document outlines a social media strategy for an organization called BDAS. The strategy includes:
1. An analysis of BDAS's current performance on LinkedIn and Twitter, including key metrics such as followers, impressions, and engagement.
2. Goals of increasing brand awareness, becoming the market leader, and boosting social metrics like followers and interactions.
3. A strategy format that involves segmenting targets into B2B companies and B2C customers, and positioning BDAS as offering the best quality and exclusive offers.
4. Tactical plans that include community management, content planning and publishing, and KPIs to measure success in increasing sales and social media presence.
An overview on how should any B2B manufacturing company can initiate planning for Digital Marketing activities. This presentation highlights some key elements which form the crux of any digital marketing campaign. From introducing strangers, converting them into visitors, then to customers and finally advocates.
In case you wait for some case study in your industry it will be too late.
If your company needs to submit a Inbound Marketing Strategies Proposal PowerPoint Presentation Slides look no further. Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. https://bit.ly/2Na1TcE
This document summarizes social media trends for 2022. It discusses the rise of creators and collaboration between creators and brands. It also discusses the growth of TikTok and short form videos. Finally, it discusses increased focus on social media accountability and the potential for new legislation regarding platforms' impacts on mental health and society.
This document outlines a 9-step social media planning and strategy process. The steps include listening to understand conversations about the brand, identifying business needs for using social media, understanding the target audience, setting goals, developing strategies to achieve goals, selecting appropriate social media channels, creating engaging content, tracking performance, and building a team to execute the plan. The strategies aim to increase brand awareness, engagement, actions, and loyalty through an active presence and inspiring content across key social platforms. Metrics like impressions, engagement, and conversions will track success.
Decentralized social networks are emerging as the next trend, allowing individual users more control over their data and experience. As concerns grow over privacy and data usage on mainstream platforms, decentralized networks run by consumers rather than corporations offer an alternative. However, challenges remain around moderation and preventing toxicity without centralized oversight. In 2023, one or two decentralized networks may start to gain significant traction if they can address these issues, putting pressure on major platforms to offer users more choice and autonomy.
Learn more about our strategy services: http://newscred.com/learn-professional-services
This deck outlines the key factors for content marketing success, including:
- The core components of a content marketing strategy
- How to build a solid content marketing strategy
- How to utilize content across the buyer journey
- The content marketing roadmap
- How to conduct a content audit
- How to build your content marketing mission statement
Digital marketing overview, digital marketing ,DIGITAL MARKETING, Digital Mar...ankit kumar
This document discusses various aspects of digital marketing such as types, objectives, techniques, assets, and benefits over traditional marketing. It describes key digital marketing techniques like SEO, content marketing, inbound marketing, PPC, affiliate marketing, native advertising, marketing automation, email marketing, and online press releases. The techniques are defined and their advantages are provided. Digital assets and career opportunities in digital marketing are also mentioned.
What is digital marketing? Why is it necessary at all?
In this presentation on digital marketing from zero to hero 2023, I’ll break it down so you can better understand the subject.
Othmane Targhi
Digital Marketing Manager | Content Manager | Social Media Manager | Engineer
This digital marketing plan outlines objectives for growing an online presence using various digital channels. It includes conducting a competitive analysis to set goals and identify opportunities. A SWOT analysis will examine internal strengths and weaknesses as well as external opportunities and threats. Target markets will be identified along with buyer personas. Content marketing and social media strategies will be developed to generate leads and increase brand recognition. Marketing automation tools will be used to capitalize on leads and retarget customers. The plan discusses optimizing the website and using email marketing for communication and personalization. Tactics outlined in the plan support the overall digital marketing strategy and goals.
1. The document discusses various marketing and business development services offered by SabaIdea including creative design, campaign development, social media marketing, content marketing, search engine optimization, and brand development.
2. It emphasizes the importance of these services in delivering value to customers, engaging audiences, and helping businesses succeed through the right marketing strategies and data-driven decisions.
3. Several services are described in more detail including explaining how they can provide strategic solutions, creative assets, analytical insights, and customized plans to meet business goals and outperform competitors.
Digital Marketing Trends and Must Have for 2023 Benu Aggarwal
Sharing latest Digital Marketing trends and must have for 2023.
As we say goodbye to 2022 and welcome in 2023, it is a great time to review noticeable changes in search and consumer behaviors and next year plan for key digital marketing initiatives. In this webinar, we have discussed most significant search, digital marketing & consumer trends, and the must-haves for digital marketers in 2023.
https://vimeo.com/778999690 (Video)
This proposal outlines how General Data P. Ltd. can help RPG Cables improve search engine visibility and website traffic through search engine optimization. They recommend on-page SEO such as optimizing titles, meta tags, and content as well as off-page SEO like social media marketing, blogging, and link building. If hired, General Data P. Ltd. would provide content marketing, social media management, and monthly performance reports to help RPG Cables achieve their digital marketing goals of increasing website visits and conversions.
This document summarizes Memi Beltrame's presentation on collaborative design at the 6th phpDay conference in Verona, Italy in May 2009. The presentation discussed how collaborative design occurs whenever two or more participants plan or implement an artifact. It noted challenges that can arise from interdependencies between participants and suboptimal outcomes when local interests are not aligned with global objectives. The presentation provided examples of collaborative design in areas like architecture, software and movies, and suggested that raising awareness, removing barriers, high iteration, and open communication are needed for successful collaborative design.
The document discusses content audits and provides guidance on conducting content audits. It defines a content audit as an assessment of all available content to determine its state and actionability. It recommends listing all content items, analyzing them based on defined criteria, and identifying actions. It provides examples of content audit goals and tools. It also presents different approaches to auditing content, including using a site crawler to export all pages to a spreadsheet and using analytics data to focus on high traffic pages.
Any created product or service contains many different elements of design - the term design is not limited to the aesthetic aspect: Whenever anything is planned and/or implemented by a team Collaborative Design is inevitably an integral part of the process. This talk explores the dynamics of Collaborative Design and defines successful Collaborative Design and points to important elements on the way to achieve that.
This document summarizes statistics about mobile phone usage in Switzerland:
- 84.2% of the Swiss population uses the internet and 43% own a smartphone. The majority of smartphone purchases occurred after 2009.
- 57% use their smartphone daily and 41% search online daily via their smartphone, mostly for local information like restaurants, travel, jobs, and real estate.
- Mobile internet usage via smartphones and tablets has increased significantly since 2010.
- Smartphones running Android and iOS make up the majority of the Swiss market.
The document provides an overview of the benefits of conducting user research before designing products or websites. It discusses conducting research with stakeholders to understand business strategy, risks, and content needs. It also emphasizes the importance of user research to understand user needs, reactions to designs, and behaviors. Research methods discussed include interviews, observations, prototyping, analytics, and more. The key message is that research helps address assumptions, focus efforts, and understand both business and user perspectives to create successful designs.
The document discusses the use of webfonts and how designers can utilize a richer variety of fonts on websites. Traditionally, designers were limited to fonts available on users' machines, but webfonts allow fonts to be downloaded from servers. However, digital rights management and browser support posed challenges. Solutions like web font services and open font libraries helped address these issues. The adoption of the WOFF format and improved browser support has helped fuel the recent hype around using webfonts to enhance website design.
This talk is about the typical indicators of projects that surpass a certain volume. Key alements are the definition of Scope and the elements of controlling, the essential stages of a large project and how to keep the process agile
This talk looks at the challenges we are facing when prototyping for mobile and gives an overview about the tools and handy helpers that you can use to deliver tappable, sharable and testable prototypes.
Protostrap is a framework for designers that want to get clickable and testable prototypes up fast. It allows designers to have reusable page elements for recurring things like navigation, headers and footers. It is based on Twitter Bootstrap.
Embracing Collaborative Design: Acceptance of UX in the Development process
Ever since UX Design got involved with the development of websites UX experts had a hard time getting the acceptance they deserve. These slides point out the process of collaborative design that emerges in buiding sites, points at the reasons for low acceptance and shows ways to raise it.
This document discusses elements that impact the readability and clarity of written language. It notes that readability refers to how easy text is to read and understand. Elements that can negatively impact readability include small text, long lines with little white space, long paragraphs without breaks, cluttered text, and complex linguistic elements like long sentences, unfamiliar terms, and compound words. Elements that can improve readability include short sentences, familiar terms, syntactic simplicity, illustrations, redundancy, coherence, consistency, and breaking text into concise paragraphs with headings. The document also discusses how users typically skim web pages in an F-shaped pattern rather than reading thoroughly, and the importance of maintaining a high signal-to-noise ratio to keep only relevant
The document discusses dynamic A/B testing using a service called AB/CD. It explains that traditional A/B testing divides users into static groups to test different buttons or options, but this is costly if a large number of users is needed. Dynamic A/B testing addresses this by initially giving 10% of users a random option and then routing 90% of users to the best performing option based on metrics like views, clicks and click-through rate. This allows conclusions to be drawn more quickly using fewer users. AB/CD is a service that handles the calculations behind dynamic A/B testing, allowing options to be requested via API and results reported back in real time.
Memi Beltrame gave a talk at Liip Techday 2009 about gender and technology. She discussed how gender is defined by social patterns rather than biology alone, and operates at the levels of identity, social structures and symbolism. She showed how technology fields like engineering and programming were initially dominated by women but became male-dominated over time. Beltrame argued that embracing differences and overcoming assumptions about gender roles is needed to close the gender gap in technology.
Follow the Flow - Essentials of User Interaction DesignMemi Beltrame
These slides are a brief introduction of the main principles of User Interaction Design. I use them as a starting point when training juniors. They are largely based on the Book "About Face" by Alan Cooper et al.
This presentation is about the challenges faced when doing prototypes and to make sure that these prototypes are useful for the developers.
It is about how the prototyping activity fits into the iterative implementation cycles (Scrum Sprints) and how the triangle of UX, development and visual design works together, in particular if external service providers are involved.
The document outlines Memi Beltrame's presentation on the UX design process at a November 2010 Liip techtalk. The process involves 5 phases - strategy, scope, structure, skeleton, and surface. Each phase involves research such as focus groups and personas, prototyping, testing, and iteration to understand users and design the optimal experience from content to interactions. The goal is to translate user needs into a tangible design through prototyping and testing at each step.
Just Married: User Centered Design and AgileMemi Beltrame
User Centred Design (UCD) and Agile Development are two of the most exciting and productive Methods to achieve high quality appication both desired by the customers and loved by the users. UCD and Agile Development are though often said to be impossible to combine and that despite their great advantages any attempt would most certainly lead to disaster.
This talk picks up the main points of both methods, shows the key issues and tries to offer a pragmatic approach on how to successfully combine User Centered Design and Agile Development.
The User Experience of Near Field CommunicationMemi Beltrame
The information age took us by storm and the mobile revolution is still in full effect – yet we already stand on the brink of the next paradigm shift: the seamless connection of information and personal devices. Imagine a world where you have the possibility of giving your devices context by simply holding them close to a tiny chip. Things like sharing your WiFi credentials or telling your mobile phone that you are going to bed and it should mute and dim itself and also set the alarm clock to 7am. All with one simple touch — Welcome to the world of Near Field Communication. This talk focuses on the amazing possibilities of NFC in everyday use. A variety of actual and (once) futuristic use cases will illustrate how NFC can enrich our experiences with technology and how this relates to our profession of User Experience Design and our role in shaping the future.
This document lists notable rock formations from around the world, including Árbol de Piedra in Bolivia, Brimham Rock in England, Bryce Canyon National Park in Utah, Delicate Arch in Utah, Devils Tower in Wyoming, Goreme Valley Fairy Chimneys in Turkey, James Bond Island in Thailand, Karlu Karlu or Devil's Marbles in Australia, Landscape Arch in Utah, Los Roques in Spain, Montserrat in Spain, Mushroom Rock in Kansas, Nanya Rock in Taiwan, Palo Duro Canyon in Texas, Perce Rock in Canada, Piedra movediza del Tandil in Argentina, Port Campbell in Australia, Prekestolen in Norway,
Qualcomm developed an LTE essential patent portfolio through patent engineering of its existing patents related to channel coding and modulation schemes. The document describes Qualcomm's strategy to design claim terms in continuation applications of issued patents to be essential to 3GPP LTE specifications for channel coding and modulation. This allowed Qualcomm to strengthen its patent portfolio in an area of LTE that will be widely implemented in LTE devices.
Getting started with Content Strategy / Michele-Ann JenkinsABQLA_presentations
L'Association des bibliothécaires du Québec - Quebec Library Association
2014: Bibliothèques et design / Libraries by Design
The table settings are perfect, décor impeccable, the guests are all invited – but where’s the meal? This is the scenario when you’ve harnessed the latest technology, crafted eye-catching visual design, and built great navigation but haven’t allocated the resources needed to craft consistent, useful content. Developing a content strategy can enable your organization to create better content, manage that content throughout its life cycle, and allow you to reuse it appropriately across the channels. We’ll look at how to know where you are with a content audit and gap analysis and plan where you’re going with a practical, effective content strategy.
Introduce the concepts and value of the content inventory and audit and get practical,
tactical tools and experience in conducting an audit, extracting insights, and
presenting the findings.
Level Up Web: Modern Web Development and Management Practices for LibrariesNina McHale
This document discusses content strategy, workflow, and governance for websites. It defines content strategy as planning for the creation, publication, and governance of useful, usable content. It emphasizes the importance of defining roles, responsibilities, and processes for developing, maintaining, and updating content. Examples are provided for defining different types of content and creating workflow matrices. The importance of governance structures, policies, and guidelines is discussed to ensure consistency across websites. Overall, the document provides guidance on taking a strategic approach to managing website content through definition, collaboration, and oversight.
Associations and nonprofit organizations produce a lot of content and publish it across multiple channels, but does it serve a purpose? Does it help meet strategic goals, increase customer value, or help members grow in their professions? This presentation covers how to create a content strategy that works, as well as how to incorporate content strategy tactics and processes immediately.
Presentation by @carriehd, @dinalew, and me at the Association Media & Publishing 2015 Annual Meeting
Introduction to the what, when, why, where, and who of conducting website content inventories and audits, with tips on auditing for content quality, performance, and competitive advantage.
The document summarizes the key aspects and goals of conducting a collaborative content audit. It discusses why audits are important for meeting organizational needs, improving user experience, and managing resources effectively. The audit process involves both quantitative and qualitative evaluation of current content through inventorying, analytics, and discussions with stakeholders. The goals are to clean up content, improve findability, determine what users engage with, and justify expenses. Conducting the audit is a collaborative process that helps align content with goals and users through consensus building.
Part One: Content Strategy
Learn the difference between a strategy and a plan, what your strategy can do for your users and business objectives, and how to create a comprehensive content strategy for small to medium-sized businesses.
The better you understand your content and content owners, the more effectively you can analyze your content and make it better for the long term. This workshop covers common content challenges and the organizational issues that cause them, and then delves into how to create the right kind of inventory and analysis that drive improvements.
A content strategy...
is not a single solution or a single deliverable
It is a detailed process and an aggressive mindset
It is a continual process of improvement, focused on the use of content and content messaging and focus to achieve strategic organizational goals
If you're in tune with the realization that the content that you market for your business is constantly evolving - you're practicing Content Strategy
This document outlines a webinar presentation on using content strategy to attract and retain association members. It discusses what content strategy is, how it can solve problems associations face, and provides suggestions on how to implement an effective content strategy. Specifically, content strategy is defined as planning the who, what, when, where, why and how of publishing content online to achieve business goals. It can help solve issues like hard to find information, siloed content, and an inability to communicate value to members. The document recommends shifting to an audience-focused approach and treating content strategy as change management.
Content strategy involves planning for the creation, publication, and governance of content to meet organizational goals and user needs. It defines how different types of content will be used and organized, and guides decisions around the content lifecycle. Content strategy ensures that content supports the user experience and is useful, usable, and meets both business and audience needs.
Delivering Your Content Strategy: Effective Documentation and Deliverables (C...Kim Marques
You made it! You finally got “content strategy” added to your job description. You’ve convinced your organization it’s important and you’re ready to get started. Bring on the content audits, page templates, and copy decks.
Except: What does a content template look like? And how do you create a gap analysis? When Kim Marques joined Liberty Mutual five years ago, she asked herself the same questions—so she started making stuff up. In this session, Kim shared the lessons she learned about documenting and presenting content strategy recommendations, and creating deliverables that help other people do their jobs more effectively.
This session covered:
What some of the most common types of content strategy deliverables are, what they look like, and the purpose each of them serve
How to determine which deliverables are appropriate for your project or organization
How to create documents that help other people complete their parts of the project more effectively
5 steps to get started with effective content governance strategy and how Off...Netwoven Inc.
Information and content governance is frequently a missing piece of a content management strategy. Developing a CMS without governance or retention policy makes organizations vulnerable to litigation and compliance concerns.
Key Takeaways from the webinar:
- Introduction to enterprise content governance
- Challenges with current systems and business processes
- 5 ways to improve content governance (best practices)
- Administrative and user controls across the Office 365 suite
- Features of Office 365 auditing tools
- Features and controls in OneDrive for Business
- Q&A and wrap up
Kristina Halvorson defines content strategy as planning for the creation, delivery, and governance of useful, usable content. She discusses how content strategy has evolved since she first wrote about it in 2009. Content strategy involves considering substance, structure, workflow, and governance of content. It defines what efforts will be focused on and sets boundaries for what will and will not be done. A content strategy is the path to meeting goals and priorities what content initiatives will and will not be pursued. The content strategy process involves assessment, analysis, architecture, implementation, and maintenance.
The document summarizes key topics from the 2013 STC Summit conference, including professional development, social media, single-sourcing, content strategy, and business metrics. Over 800 people attended the conference, which featured 137 sessions across various communication modes. Popular sessions focused on cultivating online presence, leveraging social media for feedback, conditional text in Flare, and building business cases through metrics that demonstrate revenue impact. The document provides resources for further exploring each topic.
From our Future of Content Strategy: Accessible, Personalised and SEO Friendly webinar on February 11th 2021.
Discover the Cyber-Duck way for establishing a future-proof content strategy that works at scale.
This document provides an overview of content strategy and how to do content strategy. It begins by defining what content strategy is, including the key questions it addresses such as what content to create, for whom, how, etc. It then discusses different types of content strategy including content strategy for UX, adaptive content strategy, and enterprise content strategy. The document outlines the typical content strategy process including assessment and analysis, developing the strategy, architecture and design, implementation, and maintenance. It provides examples and templates for various aspects of the content strategy process such as goals, teams, content models, workflows, governance, and roadmaps. The document is a comprehensive guide for understanding and executing a content strategy.
This document discusses strategies for overcoming content chaos and improving content marketing efforts. It recommends assessing principles and priorities, mapping the current content ecosystem, prioritizing critical issues, and engaging stakeholders in the business. The key is to gain alignment on goals and principles, understand dependencies and challenges, and create a plan with milestones and ownership. Rather than just arguing for more content, the approach is to build a case for doing content marketing strategically and effectively.
SEO Audit Workshop: Framework, Techniques And ToolsDigital Vidya
Care about learning 'SEO Audit Workshop: Framework, Techniques And Tools'. You will find this deck presented by Mohit Maheshwari, MD, New Media Guru during Digital Marketing Webinar for Digital Vidya. Interested in attending similar Webinar Live? Register Now at http://www.digitalvidya.com/webinars/
Machine Learning for Designers - UX ScotlandMemi Beltrame
Artificial intelligence is more and more becoming the core of digital products. Designing for Products based on AI requires Designers to know about Machine Learning.
This talk is an easy walk through the most important elements of Machine Learning. It looks at the fundamental principles of using practical examples. It showcases applications of the different types of Machine Learning. The use-cases range from text categorization to image recognition, on to speech analysis. The goal is to show what is important for designers and why.
Machine Learning for Designers - UX Camp SwitzerlandMemi Beltrame
Artificial intelligence is more and more becoming the core of digital products. Designing for Products based on AI requires Designers to know about Machine Learning.
This talk is an easy walk through the most important elements of Machine Learning. It looks at the fundamental principles of using practical examples. It showcases applications of the different types of Machine Learning. The use-cases range from text categorization to image recognition, on to speech analysis. The goal is to show what is important for designers and why.
Artificial intelligence is more and more becoming the core of digital products. Designing for Products based on AI requires Designers to know about Machine Learning.
This talk is an easy walk through the most important elements of Machine Learning. It looks at the fundamental principles of using practical examples. It showcases applications of the different types of Machine Learning. The use-cases range from text categorization to image recognition, on to speech analysis. The goal is to show what is important for designers and why.
Machine Learning for Designers - DX Meetup BaselMemi Beltrame
Artificial intelligence is more and more becoming the core of digital products. Designing for Products based on AI requires Designers to know about Machine Learning.
This talk is an easy walk through the most important elements of Machine Learning. It looks at the fundamental principles of using practical examples. It showcases applications of the different types of Machine Learning. The use-cases range from text categorization to image recognition, on to speech analysis. The goal is to show what is important for designers and why.
Artificial intelligence is more and more becoming the core of digital products. Designing for Products based on AI requires Designers to know about Machine Learning.
This talk is an easy walk through the most important elements of Machine Learning. It looks at the fundamental principles of using practical examples. It showcases applications of the different types of Machine Learning. The use-cases range from text categorization to image recognition, on to speech analysis. The goal is to show what is important for designers and why.
Zero Adoption: Lessons Learned From Failing at Open SourceMemi Beltrame
I'd love to tell you a story about how the software I created helped my community. Sadly, I can't: nothing I built ever found an audience. This talk is about how I failed to reach a community, about why it doesn't matter - or rather: what I learned from being stuck in an open source team of one.
For years I was convinced that the success of an open source project was determined by the usefulness of the software. My imaginary blueprint of open sourcing was:
Build something useful
Open source it
Everybody wins
It turns out that it is much harder than that.
This talk is about how I built several tools that would help the UX community to deliver awesome products with a great experience, while never finding an audience for the tools. We'll look at all the mistakes one can make and what to do instead to build a thriving community.
And even if you don't find an audience: Zero adoption does not mean zero value. We'll look at how there is great benefit in building and publishing things, if not for others then for yourselves.
An in-depth look at how interaction design, industrial design and service design are merging together to form a super-discipline and what this all means for designers.
Understanding complexity is understanding content and its function. This talk is about content driven design in prototyping. The point of content driven design is to simulate everything users can do with data in highly interactive prototypes.
Zeitgemässe Produkt-Entwicklungsprozesse sollen Benutzer ins Zentrum stellen. Dabei spielt User Experience Design eine führende Rolle. Gute Product Owner müssen wissen wie der Design Prozess modernen Produktentwicklung aussieht und sind gleichermassen Design-Integratoren wie Design Champions.
Designed for the Worst Case - Zurich's water supplyMemi Beltrame
Zurich has two separate water supply systems - one for households and one for emergency use. The emergency system includes decorative fountains throughout the city that can be opened to access hydrants and distribute water in case the household system becomes polluted. Though the fountains appear impractical for fetching water, they are designed to reveal hydrants that can connect to hoses and pipes for water distribution in disaster situations. The document emphasizes designing for failures and worst case scenarios.
Data Driven Design - Frontend Conference ZurichMemi Beltrame
Data driven prototyping goes far beyond the mere administration of content for prototyping purposes. It is a powerful tool to handle the needs arising from interfaces with extensive amounts of microcontent - tiny but important pieces of content, usually involved in microinteractions like transactions, changes or updates.
Ever so often users are sensitive to minute changes of content - for example stock prices changing quickly or dates and times in news reflecting current time. In these cases it is important to be able to rely on dynamic data that simulates the behavior of the real content as close as possible.
This talk is about why it is important to build rich functional prototypes that focus on content and how this can be achieved. It gives an overview of the benefits and obstacles of data driven prototyping and contains a wide range of examples of how data driven prototyping can make the difference between a good and a great prototype.
Artypedia is an art project that aims at expanding the view on the term "art" in a wiki that takes wikipedia articles and transforms them into new articles basend around the term "art"
Visit: http://artypedia.org
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https://nidmindia.com/
The Digital Marketing Training Institute in Bangalore offers expert-led courses on SEO, social media, content marketing, and PPC. Gain practical experience and industry-recognized certifications to excel in the digital marketing field.
Custom Logo Design The Top Five AdvantagesMR Logo Design
Explore these top five advantages of custom logo design, as suggested by the experts of a custom logo design company in the UK in this slideshow. For more information visit our website - https://www.mrlogodesign.co.uk/
portfolio Shrey t Graphic Designer video editor Creative Resumeredratmoon
freelancer specializing in video editing, graphic designing, and AI voice generation. With a passion for creative storytelling and a commitment to quality, I bring ideas to life through visually compelling and engaging content.
What I Do:
Video Editing:
From YouTube videos to documentaries and promotional clips, I specialize in crafting videos that captivate and inspire. With expertise in seamless transitions, color correction, and sound design, I ensure your message is delivered with impact.
Graphic Designing:
I create eye-catching designs for logos, brochures, social media posts, and more. Each design is crafted to reflect your brand’s identity and resonate with your audience, ensuring a memorable visual presence.
AI Voice Generation:
Need a professional voiceover for your commercial, explainer video, or audiobook? I provide AI-generated voices that sound natural and authentic, tailored to match the tone and style of your project.
Why Choose Me:
Creative Excellence: I combine creativity with technical expertise to deliver results that exceed expectations.
Client Collaboration: Your vision is my priority. I work closely with you to understand your goals and bring them to life through collaborative effort.
Attention to Detail: Meticulous in every project, I ensure every detail is perfected to achieve a polished and professional outcome.
Timely Delivery: Committed to meeting deadlines, I deliver projects on time without compromising quality.
Elevate Your Interiors: Danielle Ferrazzano's Essential Design Tipsdanielleferrazzanous
Join Danielle Ferrazzano, a renowned interior designer from Palm Beach, as she unveils her five essential tips for transforming any space. This presentation covers key aspects such as balancing function and aesthetics, mixing textures, and personalizing your decor to reflect your unique style.
Building Accessibility into your Design SystemsResolute
Accessibility is transforming from a mere buzzword to a crucial design principle, essential for creating inclusive experiences that cater to all users, including those with disabilities. Overlooking accessibility can alienate potential users, highlighting the importance of incorporating it to ensure equality and a seamless user experience. At the heart of ensuring consistent, quality experiences lies the concept of a design system, defined by Diana as "the single source of truth" for all teams involved in product development.
Integrating accessibility within design systems from the outset is not only more efficient and cost-effective but also fosters a cohesive and inclusive digital environment across design, development, and product management, ensuring that products serve everyone's needs right from the beginning.
The Elements Kit Helps You Through Self Discoveryrachelzhang95
The Elements Kit is a self-development system designed to empower individuals, leaders and teams with purpose, passion and productivity.
It combines human-centred design (HCD) with the language of archetypes to help people uncover their unique creative DNA.
The kit is designed for corporations and organisations, as well as coaches, mentors and other practitioners.
It features a physical and digital format, combined with a fully facilitated experience.
An MVP tool is in progress to develop a consumer version of the product, focusing on self-guided personal development.
It's about bringing the best of your being to life, at work and at play.
Graphic design is the art and practice of planning and projecting ideas and experiences with visual and textual content.
It involves combining images, typography,and other visual elements to communicate messages effectively.
In Lahore, there are several institutions offer various courses in graphic design at undergraduate and postgraduate levels.
Graphic designers use various tools and techniques to create visual concepts that inspire, inform
and captivate audiences.
https://pnytrainings.com/graphic-designing-training-course
Digital marketing agency in bhubaneswar.pdfdeepakhota090
Digital Marketing agency bhubnaeswar
People can get following profits with Digital Marketing agency bhubnaeswar
1.Expertise and Experience
Specialized Knowledge Agencies have professionals with expertise in SEO, content marketing, social media, PPC, and more.
Industry Insights: They stay updated with the latest trends and best practices in digital marketing.
2. comprehensive Strategy
Tailored Plans Agencies create customized marketing strategies based on your business goals and target audience.
Integrated Approach They use a mix of channels and tactics for a cohesive and effective marketing campaign.
3.SEO and Content Marketing
Improved Visibility Optimize your website and content to rank higher on search engines.
Quality Content: Create engaging and relevant content to attract and retain customers.
4.Social Media Management
Engagement Manage your social media profiles to build a community and engage with your audience.
Campaigns: Run targeted ads and promotions to increase brand awareness and drive sales.
5.Pay-Per-Click Advertising (PPC)
Targeted Ads: Create and manage PPC campaigns on platforms like Google Ads to reach potential customers.
Budget Management: Optimize ad spend to ensure maximum ROI.
6.Analytics and Reporting
Performance Tracking: Monitor and analyze campaign performance using advanced tools.
Data-Driven Decisions: Use insights to refine strategies and improve results.
7.Email Marketing
Campaign Creation: Design and implement email marketing campaigns to nurture leads and retain customers.
Personalization: Use segmentation and personalization to improve engagement and conversion rates.
8.Brand Development
Consistent Branding: Ensure your brand message and visual identity are consistent across all digital channels.
Reputation Management: Monitor and manage your online reputation to build trust with your audience.
9.Cost Efficiency
Resource Allocation: Efficiently allocate resources to various marketing channels for maximum impact.
ROI Focused: Agencies focus on delivering measurable results and maximizing return on investment.
10. Time Savings
Focus on Core Business: Allow you to focus on running your business while experts handle your digital marketing efforts.
Efficiency: Speed up campaign execution and optimization with dedicated professionals.
By partnering with a digital marketing agency, businesses can leverage expert knowledge, advanced tools, and proven strategies to enhance their online presence, attract more customers, and achieve their marketing goals.
Social Media Marketing in Bhubaneswar
Social media marketing in Bhubaneswar(SMM) helps businesses and individuals build their brand, engage with their audience, and drive growth. Here are some key ways social media marketing can be beneficial:
1. Increased Brand Awareness
Reach: Connect with a large audience across various social media platforms.
Visibility: Regular posts and interactions increase brand visibility and recognition.
2. Enhanced Customer Engagement
10. Silverbullets that failed
• A redesign
• A new CMS
• A different design agency
• A facebook page. Or a microsite.
• Lorem Ipsum
• „We want content up front“
36. „We‘ll develop a state-of-the-art
content infrastructure that
makes it easy for us to adapt to
new device formats quickly.“
37. Achieve • Be • Do
• Achieve: What does your CS need
to accomplish
• Be: What content product(s) will
we create?
• Do: What will the company neet to
do to support the effort?
39. Substance
What content do you have?
What content do you need and why?
40. How do you get content that is
Compelling, useful, actionable
credible, substantial,
influential, meaningful, lovable
41. Defining Substance
• Topics: The subjects that matter
• Purpose: Every piece of content
needs to have a function.
• Voice and Tone:
Watch you language, fuckers!
• Source: Where your content comes from.
45. Content Audits
★ Assess all available content and
define its state (Redundant,
Outdated, Irrelevant)
★ Define what is to happen with the
content until when
★ Help establish ownership &
responsibility
47. Content Audit
• Quantitative inventory:
a list of all the content and its state.
- ID, Title, URL, Format, Source,
Technical Home, Metadata, Traffic/
Usage Stats, Last update, Language
- Roll your own: Choose other factors
depending on your audit goal.
48. Content Audit
• Qualitative audit
Best Practices assessment:
Usability, findability, actionability,
accuracy, task completion
This expands the quantitative
audit.
49. Content Audit
• Qualitative audit
Strategic assessment:
Business value, message, brand/
voice appropriateness
This expands the quantitative
audit.
50. Crucial
Automate
Long-Lasting Short-lived
Get Rid of
Trivial
56. Workflow: Ownership
• Business units and individuals
• Need: Budget, time, understanding and
approval to take care of content.
The power to say NO.
• Roles: Web manager, content creator,
reviewer/approver, SEO specialist, subject
matter expert.
57. Workflow: Content
• Creating and sourcing content
- Original content
- curated/aggregated content
- content migration.
58. Tools for content creation
• Editorial calendar
A spreadsheet that captures content ideas and
schedules current content for publishing.
• Content requirement checklist
A checklist for preferred content attributes.
59. Tools for content creation
• Curation/aggregation checklist
A checklist that helps to select, contract and
publish third party content.
• Migration spreadsheet
A spreadsheet that maps content from one
channel, property or process to another.
61. Tools for maintainance
• Content inventory
A spreadsheed to record and track all of your
content.
• Content maintainance checklist
A list of criteria used to evaluate and prioritize
content for maintainance
• Content maintainance log
A CMS report or spreadsheet to see dates for last
update and next scheduled review.
62. Workflow: Content
• Evaluating content
- Ongoing audit and analysis
- Making sure content still meets user
needs
- making sure content helps fulfill
business goals
63. Tools for evaluation
• Qualitative audit spreadsheet
Extention of the content inventory
• Measurement scorecard
A spreadsheet that helps stakeholders understand
your measurement findings.
• Measurement history
An ongoing record of your measurements.
64. Governance
• Authority and ownership policies
Rules on who can decide what.
• Process an procedures
How stuff gets done
• Content policies and guidelines
Non-optional rules and sets of good
practices
65. Tools for governance
• Styleguides
Guidelines that make sure content is consistent
and follows certain standards.
• Content planning & prioritization matrix
Which content is done when in what order by
whom.