The document provides guidelines for building a community on Zing Me. It discusses understanding the platform and users, creating engaging content, growing the fan base through various methods, personalizing the page, encouraging sharing, refreshing content, rewarding fans, measuring results, moderating discussions, and maintaining conversations to foster loyalty. The overall aim is to develop a vibrant community of brand ambassadors through strategic community management.
Workbook Summary:
Introduction
Understanding Facebook Statistics and How the Facts Can Benefit Your Business
Pros and Cons of Using Facebook
Improve Your Chances of Success with a Plan
Mastering the Holy Grail of Marketing – Customer Engagement
Setting Up Your Profile and Business Page
Profiles
Facebook Page for Business
What you Need to Know about SEO on Facebook
Getting more Likes!
Contests
Apps
Building Interaction
Shareable Content
Video
Photos
Selling on Facebook
Analytics
Return on Investment
Conclusion
This document provides 5 cheat codes for optimizing Facebook ads. The cheat codes are: 1) Use Facebook Insights to determine how to target ads; 2) Promote top performing posts to gain news feed exposure; 3) Create custom audiences to target existing customers; 4) Use graph search to find related interests to target; and 5) Combine custom audiences with other criteria to perform customer research. The document explains each cheat code in detail and provides tips for implementation.
This document discusses 21 creative ways to increase a Facebook fanbase for a business page. Some effective strategies include embedding widgets on your website like the Like box to display your fan page stream, inviting email subscribers and newsletter readers to like the page, adding a link to your fan page in your email signature, creating a compelling welcome video, using Facebook apps and contests to engage fans, posting videos and photos to generate sharing and comments, running Facebook ads, and linking your Twitter account to share fan page updates. The key is proactively promoting the page through various online and social media channels rather than solely relying on suggestions to Facebook friends.
Facebook is an American social media company founded in 2004 by Mark Zuckerberg and his fellow Harvard students. It allows users to connect with friends and others by sharing photos, videos, and life updates on a personalized profile page. Users can also join common-interest groups, subscribe to public content pages by businesses, celebrities and causes, and use Facebook to promote their businesses.
This presentation provides tips for DIY digital marketing of movies. It discusses using social media platforms like Twitter, Facebook, YouTube, and websites to build presence, attract, and engage audiences. Twitter can spread messages widely but requires groundwork. Facebook allows paid promotion of posts and pages. YouTube focuses on discovery, earned media, and seeding related videos. Websites centralize information and work alongside social initiatives. The goal is to guide independent film companies on intelligent digital marketing.
How to Advertise on Facebook in 2020: The ultimate Facebook Ads GuideCbitss Technologies
How to Advertise on Facebook in 2020 : The ultimate Facebook Ads Guide will teach you how to get started with Facebook Ads. From this you will be able to set up an account to create your first campaign.
This document provides 23 tips for building a successful Facebook fan page for a business. Some key tips include dedicating time to regularly posting engaging content at least once per day to maintain users' interest; using the tab feature to link to other social networks and create a landing page; promoting the page through your website, emails and other networks; and addressing users' comments and questions to engage them. The goal is to post a variety of media like videos, photos and articles to keep users interested in your page and brand.
What cha talking about - Rules of Engagement on FacebookJodi Morel
This document provides tips for businesses to effectively engage customers on Facebook without paying for ads. It finds that the number of page "likes" matters less than engagement metrics like the "talking about" number. A targeted page with fewer likes but higher user interaction will see greater organic reach. The key is to think of the page as a media channel that provides valuable entertainment and information to customers in your niche, rather than simply advertising your business. By facilitating discussion and sharing user-generated content, a business can better engage customers organically on Facebook.
Social Media Marketing using Facebook, Twitter & Youtube by Srujan ShindeSrujan Shinde
Hi, my Self Srujan Shinde (Freelancer Seo Consultant in Mumbai, India ), Today I am talking about Social media marketing Platforms, Social media marketing is the process of marketing through social media sites like Twitter, Face book and YouTube. By utilizing the social aspect of the web, social media marketing is able to connect and interact on a much more personalized and dynamic level than through traditional marketing.
A very big trend of newly marketing era of Digital Marketing. Facebook marketing will help you for making advertise your product on Facebook for business Leads and awareness.
Slides from the Facebook Masterclass presented at RTD house on Thursday 30 July 2015 by Mike James, authored by Cat Crawford.
You already know that there are over 1.44 billion monthly active users on Facebook, and you definitely already know that your business can't afford to miss out on them. So here's the question you really need an answer to, how does your business reach them?
Finding profits by marketing your business through facebookEnator Vungtau
Finding Profits By Marketing Your Business Through Facebook
Are you prepared to begin beating the competition? Are they already using Facebook to market their products? Would you like to have a Facebook campaign that beats them cold? traffic backdoor This article will show you exactly how to do these things.
http://www.jvzoowsoreviews.com/traffic-backdoor/
Social Media Takes Muscles: : A Workout for Improving Conversion and Merchand...FastPivot
In this webinar presented by social media experts TurnTo & FastPivot, you’ll learn specific steps that must be taken to realize true social success. FastPivot gives takeaways on content creation while TurnTo be walks Yahoo! merchants through the various ways of leveraging social on-site.
Why and how to successfully use facebook for marketing - Greece december 2010KRDS
1) Facebook has over 500 million monthly active users, half of which log in daily. It has become a major platform for digital marketing.
2) Brands are encouraged to create Facebook pages to interact directly with customers for free and gain new fans through promotions and content sharing. More than 33% of fans say their purchasing intent increases after becoming a fan.
3) To grow a fan base, brands should leverage their existing audiences, buy Facebook ads, post engaging photos and questions on their page wall, and be grateful for fan interactions. Carefully managing a page is important for maintaining control and complying with Facebook policies.
Social media platforms can be categorized into social/professional networks, blogging/micro-blogging, video/photo sharing, mobile apps, and bookmarks/sharing. Running successful social media campaigns requires understanding your audience, setting goals for each platform, monitoring progress, and revising based on metrics like engagement, traffic, sales, and brand awareness. Facebook is a major platform that continues growing, with brands engaging customers through pages, competitions, and guidelines.
The document discusses enter:new media (ENM), a leading social media agency that helps entertainment, fashion, and retail brands increase their value on social media. ENM offers end-to-end social media capabilities across various areas like strategy, outreach, content, analytics, and media. Founded in 2004 and based in New York City, ENM helps clients across maturity levels from launch to optimization on social media platforms like Facebook, Twitter, and blogs.
This document provides tips and strategies for using a blog as an effective marketing tool. It discusses how traditional marketing methods are failing and why online marketing works better. Key points include setting up and optimizing a blog on WordPress, building an email list, demonstrating expertise through regular blog posts, growing an engaged community, and promoting the blog through search engine optimization, social media, guest posting and more. The overall message is that a well-executed blogging strategy can help businesses reach customers online and strengthen their brand.
Presentation on marketing, social media and branding that Kate Austin-Avon delivered to the MicroEnterprise Assistance Program at SUNY Adirondack on Tuesday, March 28, 2017.
I want to elaborate on the importance of social media from my end. Why Social Media is so important in our current scenario. Actually, it allows you to reach people locally, regionally, nationally and even internationally. If you understand the characteristics of your target audience, you will be able to personalize your messages to resonate with that audience more appropriately.
This document provides an overview of content marketing and how to create and distribute content effectively. It discusses that content marketing is about creating useful and valuable content for customers. It outlines the importance of content marketing in building digital engagement and standing out. It then covers content creation processes like understanding customer needs, developing a content asset portfolio, and repurposing content for different mediums. The document also discusses marketing content through various paid, owned, and earned channels. Finally, it addresses measuring the effectiveness of content marketing through metrics like leads, traffic, engagement, and inquiries over time.
This webinar discusses content marketing and provides guidance on content creation and distribution. It emphasizes that content is the foundation for digital engagement and should be focused on what customers want. The presentation outlines the importance of content marketing in driving leads, SEO, trust and advocacy. It provides tips on understanding customer information needs, developing a content asset portfolio across various formats, and repurposing content for different mediums. Finally, it discusses marketing content through various paid, owned and earned channels and setting metrics to measure content marketing effectiveness and ROI over time.
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The document outlines 7 ways for companies to create a memorable customer experience on social media. It recommends that companies (1) give customers a place to post feedback, both positive and negative, (2) integrate social media into customer service to respond to complaints, (3) activate existing customers by encouraging them to engage on social media, (4) proactively interact with customers discussing the brand, (5) reward influential social media users, (6) create compelling brand content, and (7) use interactive features to stand out from competitors. The goal is to turn unhappy customers into advocates by resolving issues publicly on social media.
The document discusses strategies for using social media, particularly Facebook, to promote a business called VHB. It provides tips on engaging audiences through posts, questions, comments, links, photos and videos. It also addresses determining goals, voice, content quality and regular posting times. Competitor analysis and establishing a clear purpose for the Facebook page are emphasized.
This document provides tips and best practices for using Facebook effectively as a business. It discusses using Facebook to communicate with customers, promote specials and build a brand. It emphasizes the importance of engagement over sheer numbers of likes or followers. Some key recommendations include posting varied content like media, specials and competitions; interacting with customers in comments; using images and video; and monitoring insights to improve performance over time. The goal is to build an active community through joining conversations rather than just pushing information.
Facebook for Business Master Class - Working with AppsChris Meylan
This document discusses using apps on Facebook pages to increase engagement. It provides examples of different types of custom apps that can be used, such as a welcome app, photo showcase, contest app, deal share app, and reservation booking system. These apps are designed to expand the fan base, achieve higher engagement, increase traffic and visibility, and generate leads. The document also discusses third-party tools for creating custom apps and recommends setting clear goals and calls to action and encouraging sharing when designing custom apps.
---Understand How/Why Consumers Are Using Social Media To Connect With The Brands They Love
---Learn Tips and Tactics to Make Your Social Media Programs Run More Effectively.
--Learn About New Social Media Sites That Your Business Can Employ This Year To Engage Wit h Customers
--Get A Glimpse of The Future- What Is Next In The World Of Social Media
The social media plan outlines goals of using platforms like Facebook, Twitter, Groupon and Foursquare to effectively engage current and new patrons through community building, educational content, and targeted deals. It provides guidance on setting up business pages and accounts, best practices for posting, and growth metrics to expand reach over time through organic sharing and paid promotions.
6 Top Tips for Marketing Success for Your AppsLee Stott
The document provides tips for marketing success for game releases, including preparing for the marketing campaign, defining the target audience and unique value proposition, developing marketing materials, launching a marketing campaign through paid, earned and owned media, and optimizing the app store page. The tips cover preparing by understanding the purpose and benefits of the game, its audience, and defining the name and story. It also discusses in-app business models, advertising through social media and mobile ads, garnering reviews and press, building an engaged community, and optimizing for app store searches.
Driving Sales Exec Summit - Using Social to Drive BusinessAaron Strout
This document discusses how social media can be used effectively in business, particularly for automotive companies. It defines social media as content created by people using accessible publishing technologies to connect and form relationships. It provides best practices for social media strategy such as focusing on the audience, creating engaging content, listening to customers, and ongoing community management. Case studies of how companies like Edmunds, Sony, and BreakingPoint Systems have successfully used social media to increase engagement, sales and loyalty are also presented. The document concludes by offering tips for getting started with social media like listening to customers, aligning efforts with business goals, and measuring results.
Building your brand through social media ssEgle Karalyte
The document provides an agenda for a discussion on social media strategies. It begins by suggesting companies first determine their goals and target audiences before engaging in social media. It then outlines various social media frameworks and recommends taking a holistic approach through blogging, photo sharing, video sharing, podcasting and connecting on social networks like LinkedIn, Twitter and Facebook. The document also discusses managing and tracking return on investment from social media efforts and provides tips on creating an integrated social media scenario.
The document provides 20 tips for using social media successfully for business purposes. It recommends establishing a social media presence through blogs, social networks like Facebook, LinkedIn, and Twitter. It emphasizes the importance of engaging customers by asking questions, identifying brand advocates, and providing valuable content through blogs and groups. The overall message is that businesses must participate actively on social media to attract and retain customers.
Rep Nexus offers telemarketing services to support independent representatives' sales cycles and long-running campaigns. Services include identifying and qualifying prospects, developing customer loyalty programs, and closing sales. Rep Nexus utilizes highly-trained sales specialists and can handle any phase of the sales process for clients.
The document provides guidance on creating an effective social media strategy. It recommends starting by listening to customers and prospects to understand their needs and feedback. It also stresses the importance of knowing your target audience and using search engine optimization to be found online. The document advises having quality content across channels to engage users and allow them to share. It suggests choosing the right social networks for your business and branding your social media presence consistently. Finally, it emphasizes the need to have social media policies and guidelines for handling user comments.
Facebook's EdgeRank: How To Make Sure You're in the News FeedGreg Roth
This document provides tips for optimizing brand content on Facebook's News Feed. It outlines 10 tips for increasing engagement and visibility of posts. The tips include asking questions of fans, posting games and trivia, interacting with fan comments, incorporating interactive elements like polls and coupons, using relevant photos, relating posts to current events, including videos, posting time-sensitive campaign content, and including links. Examples are given for each tip. The goal of the tips is to provide strategies that will increase the "EdgeRank" and visibility of brand posts in the News Feed.
2. rule #1 |It all starts with a plan Think about the purpose of the page before you start. Is it to provide customers with another brand touch point, a customer service platform, or just a place to share brand related content and thoughts?
3. Goal Listen/research Plan Understand user Zing Me platform Moderate Measurement Keep conservation Offline event 1 2 3 Grow your fan base Content still is king Personal your fanpage Ecourage sharing Refresh your avatar Reward your fan
5. rule #2 |Understand Zing Me user Understand user to define the right way you could communicate with them through language, symbol, culture… Listen, obsever carefully all that you need.
6. Most of them are young, friendly, and active. Think quickly, act briefly Eager to reach new things Show their style everywhere through everyway Golden time: 11hAM-12hAM or after 9h PM
7. rule #3 |Content is still king Although Zing Me is a two way platform but content still is king and that is the reason user become a fan, and then to remain a fan.. If you are silent, your fanpage will be the empry place which has no voice, purpose or point. Content plans are useful as they keep focus on the goal and vision of the page. Try make the content as useful and interesting as possible and don’t only punt your brand…
9. Be smart , why? User need time to “know” your brand, they want to “talk” together first User often joins entertaiment/favourite page than brand page
10. So , content is not just about your brand. Question: How to intergrate brand message into content such as take care, social news, event?
11. Zing Me core apps are available for your brand .
12. Minimum 01 status/day 01-03 blogs 01-02 links 01-03 photo albums Basic frequency a week Content plan View example here
13. rule #4 |Growing your fan base There are three ways you can gain fans on Zing Me: 1. You can amaze them. 2. You can recruit them from influencer/seeder or others community 3. You can buy through advertising. .
14. My brand is going to run a campaign and I want to know When should we build community on Zing Me? before a month
15. The mini contest through blog: “Đoán tên Cách buộc dây giầy” Want to recruit 1000 fans after a day? 1 2 3 4 5
20. seeder team from your fanpage friend/fans Build Why Zing Me user want to make friend with page and would do something for page How What Choose 20-30 active fans and send them the friend request Chat, message with them and suggest the action you want to seed
21. Some other sources from Banner in game/ application Banner on other sites, microsite Other sources(SEO, Forum…) Ads
22. rule #5 |Personal your page The key to building relationships with your fans is to be human. Try make your posts and response as personal as possible. It’s important that the user knows there is a person behind the posts and responses, instead of an automated bot.
27. rule #6 |Encourage sharing If people are real fans (meaning they feel good about you and your organization), they would be willing to share what you have through messaging, tagging to their friends or posting to their profile. All you have to do is ask & challenge or create wow content for your brand.
28. “ We made the buttons on the screen look so good you'll want to lick them.”
30. Blog contest about Transfomer student photo contest Promotion campaign Campaign & Contest
31. rule #7 |Refresh your avatar You can’t build a community if the page is the same every time people visit it. May be your fanpage has had an incredible main image But now try refreshing with a different image. Fans will take notice when they see the new image in their stream.
32.
33. rule #8 |Reward your fans Reward your fans with special deals for them only, or special give aways to your most loyal and vocal fans. This will make your fans feel special, and will give them a reason to return.
36. For your branding Host your brand here Promotion app
37. For your driving action Hot virtual item in game Hot features, music profile
38. rule #9 | Measure There are some ways on Zing Me to measure the results of your investment. You can quickly identify what’s working and what’s not. These reports let you see what types of content your fans prefer and how they like to engage with that content.
39. We offer it free everyweek by Zing Me insight More support, please contact us at openzing@vng . com.vn Brand Impact Metrics Measurement Reach Impressions, fans Impression Pageview number on Fan Page Number of fans Engagement Clicks, Interactive actions Number of Comment on Feed Number of Like on Feed Number of Click Number of Wall Post Action Clicks, entries CTR Number of contest entries Web traffic generated
40. rule #10 | Moderate Zing Me fanpage is a public space doesn’t mean that you can’t have rules set up for your section. You may want to have those rules for your community . You do that to be present and make sure people are playing nice
41. rule #11 | Keep conservation Having a large fan base is not the end goal, or though it is a nice added extra. In the end you want a fan base of loyal brand ambassadors who love your brand and don’t care who knows it. You want to foster a community of fans that interact with each other and with your brand. .
42. will be updated… More infomation, please contact us at openzing@vng . com.vn
43. Apendix #1 | Content plan CONTENT A Số Brand Message Topic Tool 1 Những Sản Phẩm Của A Truyền tải thông tin tin về nhãn hàng A đến User Blog Cập nhật những mẫu mới ra của A tại A.com.vn Photo Khào sát các mặt hàng nào của A mà user sử dụng nhiều nhất Khảo Sát 2 Giá Của A Thảo luận vì sau user không sử dụng hàng chính hãng ? Xem thử ý kiến của user về giá của A như thế nào ? Stt thảo luận, Photo360 Truyền đạt thông tin về các chương trình giảm giá, khuyến mãi của A Blog, stt 3 Chất Lượng Của A Làm sau phân biệt được hàng thật, hàng giả ? Stt thảo luận, Blog Chế độ bảo hành, cách bảo quản giày của Convere. Photo 4 Địa Điểm Phân Phối A Cung cấp các thông tin các chuỗi cửa hàng bán hàng chính hãng Blog Các chế độ khuyến mâi, từng của hàng Stt Kêu gọi user muồn mua 1 đôi giày A chính hãng, chất lượng thì nên ra các đại lý chính thức Stt, MON TUE WED THU FRI SAT Những Sản Phẩm Của A Địa Điểm Chất Lượng Địa Điểm Những Sản Phẩm Của A Giá Giá Những Sản Phẩm Của A Địa Điểm Giá Chất Lượng Địa Điểm Chất Lượng Giá Những Sản Phẩm Của A Chất Lượng Địa Điểm Chất Lượng
44. Apendix #2 | Fanpage background We offer it free. More support, please contact us at openzing@vng . com.vn 980 pixel Up to you Up to you Photo size maximum is only 50kb
45. Apendix #3 | Photo contest in fanpage Icon menu 16x16 pixel (gif,png,jpg) Interact with core apps of Zing Me platform Photo, link, blog… 749 pixel Easy to attract user join and ‘tell” with your brand
46. Apendix #4 | blog contest It has more space for design and communication You could change background, text color/font, title menu. Structure is fixed Your contest will be located at tab “sự kiện” (out of your page) and blogger community easy to find and join
47. Apendix #5 | Promotion app in fanpage Icon menu 16x16 pixel (gif,png,jpg) Brand could build more options for app belong to its goal. It is hosted out site 749 pixel Easy to attract user join and ‘tell” with your brand
48. Icon menu 16x16 pixel (gif,png,jpg) Brand could build more options for app belong to its goal. It is hosted out site 749 pixel Easy to attract user join and ‘tell” with your brand Apendix #5 | Promotion app in fanpage