Cmu Accounts

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The document discusses several projects involving research and surveys: 1. A brand audit for a college to better promote strengths and identify areas for improvement through interviews and a survey. 2. A marketing plan for a textbook company to increase website traffic and sales by researching students' book-buying decisions. 3. Developing a tagline for an organization through research, surveys, interviews and focus groups. 4. Determining understanding and motivations around school choice through research, surveys and interviews. It provides details on the objectives and methods for each project and calls for student involvement through activities like surveys, interviews and focus groups.

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This document discusses metrics for measuring social media performance both internally and externally. It defines key metrics like likes, shares, comments, clicks and reach. It emphasizes the importance of setting metrics that are relevant to an organization's competitive landscape in industries like higher education, food, and business types from B2B to B2C. Case studies examine engagement and growth ratios between schools like UC Berkeley and Harvard to measure performance relatively over time.

Top Ten Recruitment Strategies

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This document is a resume for Jacob Stefunek, an Ohio University student expected to graduate in May 2018 with a Bachelor's degree in Marketing and Business Analytics with a minor in Finance. It outlines his education, including a business cluster where he worked on cross-cultural teams. It also details his experience owning and managing two small businesses and his leadership activities as an active member of the American Marketing Association and Ralph and Luci Schey Sales Centre at Ohio University.

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The document provides tips for using social media to enhance international student recruitment. It recommends (1) researching the most popular social media platforms in target countries or regions, focusing on Facebook for ages 16-24; (2) using keywords in profiles and blogs to make information easy for prospects to find; and (3) involving current and former international students through testimonials, profiles, LinkedIn groups, and info sessions to provide support.

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This document provides instructions for a letter writing assignment. Students are asked to write a professional letter to a local employer in their field of study, identifying themselves as a student and inquiring about an issue, problem, or topic the employer may be facing. Examples of possible inquiries include the employer's philosophy, policies, response to problems in the field, use of technology, or opportunities to interact with students. The goal is to receive a response from the employer that can be used for a class presentation on employer research.

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The document proposes increasing applicants to the Bauer MBA program by 25% without lowering acceptance standards. It analyzes the program's strengths, weaknesses, opportunities and threats. It finds the website lacks information and powerful choices are not conveyed to target customers. The big idea is to "Give me the Shout It Out!" by improving segmentation, targeting, positioning and the 4 P's of marketing - product, price, promotion and place. This includes emphasizing scholarships, spotlighting new facilities, conveying accomplishments, promoting diversity and using business leaders in promotional messages. The conclusion is the thriving Houston economy needs a competent workforce and Bauer's marketing is solid but could be improved by changing its focus on media, mustering alumni support and crafting

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Nicholas Oristanio is a recent graduate seeking an entry-level position as an Account Manager. He has a Bachelor's degree in Business Administration from the Catholic University of America. During college, he gained marketing experience through internships at Squeaky Wheel Media and administrative roles at CUA. He also led the Relay For Life fundraising campaign to raise over $70,000 for cancer research. Oristanio's education and experience have equipped him with strong communication, customer service, and teamwork skills.

Content Strategy is the Heart of Social Media

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The document discusses content strategy and its importance for social media marketing. It emphasizes the need for alignment between corporate branding, business objectives, and marketing objectives. It also discusses using frameworks like the 5C's to develop a content strategy and managing content over time and across different platforms. Finally, it provides a case study example of UC Berkeley's content strategy of showcasing campus diversity, quirkiness, and pride through social media.

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The document discusses how the University of New Hampshire maximized employer relations by implementing a centralized model and operationalizing it using Salesforce. Some key outcomes of this approach included a 500% increase in employer accounts, 25% increase in on-campus recruiting opportunities, and 50% increase in job postings. The Salesforce implementation provided insights into employer interests and a 360-degree view of relationships. Going forward, the university aims to expand partnership tracking and integrate additional systems like Handshake.

Charting their path: How Students Experience Using Information in Their Job S...

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This document summarizes a study on how undergraduate students experience using information when preparing for and participating in career fairs. The researchers interviewed seven seniors who attended a career fair without a job offer. They identified three categories of experience: Alignment, Performance, and Procedure. Alignment focused on determining fit between student and company. Performance emphasized impressing recruiters. Procedure followed a defined process. The findings have implications for improving career center and library support through workshops, assessments, and research guides. Overall, the study provides insight into how students use information during their job search and how to better meet their needs.

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The document discusses engaging with prospective higher education students at an earlier stage, known as the pre-HE market. It defines this market as beginning in Year 10 and including a wide range of influencers beyond just the students. Research shows students begin considering options even earlier and want information to guide their choices. The proposition discusses tools like UCAS Progress and events to engage students, as well as digital advertising and mail opportunities to reach students, parents, and advisors with the right messages at the right time.

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1. CMU Accounts Fall 2007

2. The College of Letters & Science

3. GOAL OF THIS STUDY Looking to reinforce a FOCUS for the college, to better promote the things that the college does well and to discover which areas need to be worked on.

4. Conducting a brand audit for the college Discover how to best communicate the brand and how to link it in a common way to all groups. End result: Create a PUBLIC RELATIONS plan for both internal and external Will be focusing on employers, parents, and alumni

5. 3 Steps To Follow . . . Create an advisory group Conduct interviews with 40-50 students, faculty, administrators, employers and alumni Based on the interview responses - - create and conduct survey

6. AMA Case Competition Objective: Develop a marketing plan for McGraw Hill Higher Education Promote McGraw Hill’s website as a e-commerce portal for students Increase traffic and sales on the website Develop relationships with students Better understand decision making process of students’ book buying Investigate teaching supplements and new technology in the industry

7. AMA Case Competition How we’re going to do it: Primary and secondary research Industry research Focus groups Surveys Students Faculty Brainstorming Lots of creativity! Who we need: YOU!!! We need as many students to do a variety of activities: focus groups, surveys, etc If you’d like to help us out, gain valuable experience, and boost your resume all at once contact… Sean O’Brien [email_address]

8. SASD Tagline Objectives: (1) Develop a tagline that resonates with our stakeholders and communicates their key attributes. (2)Develop a tagline that sets us apart and positions us against our competitors. (3)Determine which tagline our stakeholders preferred and why. Method: Research, Surveys, Interviews, Callings, Focus Groups

9. SASD Open Enrollment Objectives: (1)Determine the general level of understanding of the Wisconsin Public School Open Enrollment process. (2)Determine what motivates parents to seek out a school district other than their resident district. (3)Determine what motivates parents/students to leave the SASD to attend another school district. (4)Determine how long it takes parents/students to decide to apply and/or enroll in a school district other than their resident district. Method: Research, Surveys, Interviews, Callings, Focus Groups

10. We need you!  Need members who are: Looking for experience, interested, and available. Tasks: Performing callings and interviews. In need of 15 – 20 people.

11. HealthNet of Janesville Networking Create a committee dedicated to finding more volunteers (ex: physicians, doctors, dentists) Need at least 5 ppl. Find money and fundraising opportunities

12. HealthNet of Janesville Website Rebuilding their main marketing tool Brian would LOVE help – if know anything about designing a website please let him know Preferably 1 to 2 ppl.

13. HealthNet of Janesville Public Relations Press Releases Need 2 ppl. Student Involvement (Community Service) Anyone who wants to help

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