TVS Motors is a leading Indian motorcycle and scooter manufacturer. It launched its first moped, the TVS 50, in 1980. TVS had a technology partnership with Suzuki from 1982-2001. One of its most popular scooter models is the TVS Scooty, which was initially aimed at both sexes but became very popular among women riders. TVS has launched several Scooty models over the years and undertaken initiatives like riding training schools and electric models to further promote women's riding in India. The Scooty remains one of TVS' best-selling brands.
The document provides an introduction to the TVS group and TVS Motor Company. It discusses that TVS Motor Company is India's third largest two-wheeler manufacturer and among the top ten in the world. It has a 15% market share in India and exports products to over 50 countries. The document also lists some of TVS Motor Company's key two-wheeler and three-wheeler products and provides details on its market position and financial performance.
Tata Motors is an Indian automotive manufacturing company and subsidiary of Tata Group. It produces passenger cars, trucks, buses and defense vehicles. Some key facts about Tata Motors are that it is India's largest automobile company, generates over $38 billion in annual revenue, and has a presence in over 175 global markets. It owns British luxury brands Jaguar and Land Rover. The document provides an overview of Tata Motors' history, product lines, international operations, and financial performance.
Royal Enfield's main competitors in India are Bajaj, KTM, and Harley Davidson India. Bajaj has resurrected its Avenger cruiser brand and offers several Avenger models at competitive price points. KTM has a strong presence in India through its Duke 125 motorcycle and extensive sales and service network provided by partner Bajaj Auto. Harley Davidson India focuses on the luxury cruiser segment but has high prices and limited manufacturing capacity. Royal Enfield will need to upgrade features like ABS to remain competitive as technology and customer expectations advance.
Maruti Udyog Limited is India's largest car manufacturer. It was established in 1982 through a joint venture between the Government of India and Suzuki Motor Corporation of Japan. Maruti produces a wide range of affordable vehicles to meet different market needs. It has a large domestic market share in India and exports over 50,000 cars annually. Maruti focuses on strong distribution networks, affordable prices, and customer loyalty programs to maintain its market leadership position in India.
This document is a project report submitted by Mr. Shashidhar Wanti to the Global College of Business Management & IT in Hubli, Karnataka, India. The project examines TVS Motor Company and strategies to increase sales of its Apache motorcycle model. Key findings include that respondents rated fuel efficiency and low maintenance as most important factors in choosing a motorcycle. Many respondents were satisfied with the Apache's maintenance costs and fuel efficiency. Suggestions to increase Apache sales include expanding the fuel efficiency of higher-end bike models and improving the availability of spare parts. The report also provides background on TVS Motor Company and the automobile industry in India.
The TVS Group is one of India's largest conglomerates established in 1911 and has diversified into various industries including automotive, logistics, finance, and manufacturing. It operates several automotive and motorcycle brands such as TVS Apache and TVS Scooty. The group has also expanded globally and includes over 25 companies across multiple sectors.
This document provides an industrial training project report on work in process (WIP) management conducted by Angel Bajaj at Global Institutes of Management & Emerging Technologies. It includes an acknowledgement, certificate of approval, introduction on Honda Motorcycle & Scooter India Private Ltd (HMSI) and its products, plant layout, organizational structure, and an overview of quality control tools used in the project such as cause and effect diagrams, Pareto diagrams, and histograms.
Tata Motors Company Analysis Report 2015-2016Rahul Gulaganji
This document provides an overview of Tata Motors, an Indian automotive manufacturing company. It discusses Tata Motors' history, beginning in 1945 as a manufacturer of locomotives. In 1954, Tata Motors entered the commercial vehicle sector through a joint venture with Daimler-Benz. Tata Motors launched its first passenger vehicle, the Tata Sierra, in 1991. It later launched other popular models like the Indica and Nano. In 2008, Tata Motors acquired Jaguar Land Rover from Ford. The document provides details on Tata Motors' various subsidiaries and joint ventures involved in manufacturing passenger vehicles, commercial vehicles, buses, and other automotive products and components.
Tata Motors Limited is an Indian multinational manufacturing company headquartered in Mumbai, Maharashtra, India. It is the largest manufacturer of commercial vehicles in India and among the top four manufacturers of commercial vehicles in the world. Some key points:
- Founded in 1945 by Jamshedji Tata as a locomotive manufacturer. Currently headed by Ratan Tata.
- Manufactures a variety of commercial and passenger vehicles. Has global operations and over 24,000 employees worldwide.
- Known for vehicles like the Tata Ace, Tata Indica, and the Tata Nano - one of the most affordable cars globally. Also manufactures buses and defense vehicles.
- Pursues joint vent
The document discusses the two-wheeler industry in India. It provides background on the growth of the industry in India, highlighting that India is now the 2nd largest manufacturer and producer of two-wheelers globally. The key drivers of demand for two-wheelers are discussed, including inadequate public transportation, increased financing availability, urbanization, and income growth. Segmental sales growth is reviewed, with motorcycles seeing the largest rise. The future focus of the industry is also mentioned.
CEAT Tyres was established in 1958 and is the second largest tyre manufacturer in India. It produces over 6 million tyres per year and earned around 65% of its revenue from two-wheeler and three-wheeler segments in recent years. CEAT focuses on superior quality and durability and has seen significant increases in sales, profits, and exports over the past year. The company is involved in various social responsibility and community development programs.
A project report on Competitor analysis of_tata_motorsMba projects free
Tata Motors and Maruti Suzuki are two major automobile companies in India. The document provides a detailed comparative analysis of the two companies, including their histories, SWOT analyses, PEST analyses, and marketing strategies. It examines factors such as Tata Motors' acquisitions and joint ventures, its product portfolio, and government policies that have impacted growth. For Maruti Suzuki, the analysis covers its introduction and partnership with Suzuki. The conclusion compares the overall positions of the two companies in the Indian market.
The TVS group was established in 1911 and is now a leading automotive company in India. It has 30 companies employing over 40,000 people. TVS Motor Company is the largest group company and India's third largest two-wheeler manufacturer globally. TVS has a 15% market share in India's two-wheeler market and serves over 15 million customers across 50 countries with products in all two and three-wheeler segments. The company pursues growth through integration, diversification, and new product development based on customer feedback to provide transportation solutions within budget.
This document discusses the different levels of strategy employed by Tata Group, including corporate, business, and functional strategies. It provides examples of Tata's growth, acquisition, joint venture, turnaround, divestment, differentiation, value innovation, R&D, operations, and sustainability strategies. Key strategies mentioned include Tata's alliance with NTT DoCoMo, acquisition of Corus and other companies, joint ventures with Starbucks and others, transforming Tata Power Delhi Distribution, and investing over 12,500 crore annually in R&D.
fundamental analysis of eicher motors
business model
products they provide
management quality
market share of company
analysis of financial statement
ratio analysis
peer to peer comparision
go through fundamental analysis and take your own decision to buy, hold, sell
Tata Motors is India's largest automobile company headquartered in Mumbai. It produces passenger vehicles, trucks, buses and defense vehicles. The presentation analyzed Tata Motors' financial performance from 2012-2013 to 2015-2016. Key findings were that the company's gross profit ratio remained consistent, net profit ratio improved year-over-year, debt-equity ratio remained below 1, and return on net worth increased, indicating growing profitability. The analysis also examined Tata Motors' competitors, product segments, strengths, weaknesses and opportunities for growth.
This document discusses the marketing strategies of Maruti Suzuki India Limited. It begins with an introduction to the automobile industry in India and Maruti Suzuki's history. It then discusses Maruti Suzuki's current brand positioning strategies, which target different customer segments through variants of their brands like the Maruti 800, Alto, and Wagon R. The document also outlines Maruti Suzuki's promotional strategies such as price discounts, contests, and rural customer schemes. It concludes by emphasizing the importance of innovative marketing strategies for companies to survive in today's competitive automotive market.
This document is a project report submitted by Mr. Shashidhar Wanti, a student of BBA VI semester at Global College of Business Management & IT in Hubli, Karnataka, India. The project examines TVS Motor Company and strategies to increase sales of its Apache motorcycle model. Key findings include that respondents rated fuel efficiency and low maintenance as most important factors in choosing a motorcycle. The report concludes that TVS Motor must focus on higher-end bikes and improve spare parts availability to remain competitive against other motorcycle manufacturers like Bajaj and Hero Honda.
The document discusses the launch of the Mahindra Scorpio vehicle in India. It provides background on Mahindra & Mahindra and the context for why they launched the Scorpio, as they were losing market share. It describes the objectives and process for developing the Scorpio, called IDAM, which utilized a cross-functional team and global partnerships. Marketing strategies included positioning it as a premium SUV at an affordable price point. The Scorpio was a success, helping Mahindra increase market share and improving their brand image.
Intro about the company, history of the company, Milestone, Goods and services offered by the company , Revenue and retained earning, Competitors analysis.
TVS Motor Company is an Indian motorcycle and scooter manufacturer headquartered in Chennai, India. It was founded in 1911 by T. V. Sundaram Iyengar and currently has annual sales of over 3 million units. Some of TVS's most popular models include the Jupiter, Ntorq, Apache RTR series, and XL100. The company has a 15.57% market share in the Indian two-wheeler segment and is focusing on expanding into electric vehicles such as the iQube electric scooter.
TVS Motors is an Indian automotive company and the third largest two-wheeler manufacturer in India. It was founded in 1911 and initially produced mopeds. In 1978 it established TVS Motor Company which now produces motorcycles, scooters, mopeds, and auto rickshaws. In 2008, TVS entered the three-wheeler market with the launch of its TVS King auto rickshaw. The document provides details on TVS Motors' history and products, leadership awards, subsidiaries, and locations.
This document provides an overview of TVS Motor Company Limited, an Indian manufacturer of motorcycles, scooters, mopeds and auto rickshaws. It was established in 1978 and has grown to become the third largest two-wheeler manufacturer in India. The company has four manufacturing plants in India and Indonesia and is committed to producing high-quality, environmentally friendly vehicles. It had a 19-year partnership with Suzuki aimed at technology transfer that ended in 2001. The document discusses TVS's mission, strengths, weaknesses, opportunities, threats, competitors, financials, and awards.
TVS Motor Company was established in 1911 and began manufacturing vehicles in the 1980s. It had a long collaboration with Suzuki from 1982-2001 to produce motorcycles under the TVS-Suzuki brand. Currently, TVS is India's third largest two-wheeler manufacturer and produces a range of products from mopeds to premium motorcycles. Some of its popular models include the TVS Sport, TVS Apache series, and Scooty Pep+. The company aims to provide customers with high quality, fuel efficient vehicles.
A project report on customer satisfaction level for two wheeler vehicleBabasab Patil
The document discusses a study on customer satisfaction levels for two-wheeler vehicles made by TVS Motor Company in Belgaum, India. The study aims to understand customer satisfaction with TVS products and services through a survey of 100 customers and analysis of company data. The goals are to help TVS identify areas for improving customer experience and competitiveness.
This presentation is basically based on the profile of Maruti Suzuki where the detailed prospective of the company can be find with its deep SWOT Analyz
Bajaj Auto Ltd. is an Indian motorcycle and auto manufacturer founded in 1930. It began by importing two- and three-wheelers before obtaining a license to manufacture vehicles domestically in 1959. Bajaj is now India's second largest motorcycle maker and ranks as the world's fourth largest manufacturer of two- and three-wheelers. It is known for R&D and low-cost manufacturing. Bajaj's popular motorcycle brands include Pulsar, Avenger, and Discover and it has a widespread distribution network in India.
Tata Motors is an Indian automotive manufacturing company and the world's 18th largest motor vehicle manufacturer. It has auto manufacturing plants in India as well as the UK, South Africa, Thailand, and Argentina. Originally a manufacturer of locomotives, Tata Motors produced its first commercial vehicle in 1954 in collaboration with Daimler-Benz. In recent years, Tata Motors launched the Tata Nano, the world's cheapest car, and acquired British luxury carmaker Jaguar Land Rover, expanding its international presence. Tata Motors remains India's largest automobile company.
The document provides details about an internship project report submitted by Aditya Singh for his internship with Bajaj Auto Private Limited in their Engine Assembly department. It includes sections on the company profile of Bajaj Auto, their Pantnagar plant, vendor list, introduction to hidden losses, engine assembly process, types of wastes, tools and techniques used for waste reduction, investigation and prevention of hidden losses, and conclusions. The report was submitted under the guidance of Yashika Arora from Bajaj Auto's Engine Assembly department in fulfillment of Aditya Singh's B.Tech program.
This document provides an overview of TVS Motor Company, a leading Indian motorcycle manufacturer. It discusses TVS's product lineup, including popular models like the Apache RTR 160, Apache RTR 180, Apache RTR 200 4V, Phoenix, StarCity Plus, Sport, Jupiter, Wego, Scooty Zest, ScootyPepPlus, and XL Heavy Duty. It also provides background on TVS, founded in 1979, outlining its achievements and awards. The objectives of the study are to analyze customer satisfaction levels with TVS, examine behavioral factors in choosing TVS bikes, study opinions of TVS bike features, and provide suggestions to improve satisfaction. The scope is assessing trends in consumer behavior toward TVS two-
Thirukkurungudi Vengaramaswamy Sundaram Iyengar founded T. V. Sundaram Iyengar & Sons Limited in 1911 in Madurai, starting with the city's first bus service. When he died in 1955, his sons expanded the company into automobile manufacturing, finance, insurance, and more. T.V.S. Motors was founded in 1978 and manufactures motorcycles, scooters, and three-wheeler vehicles. It is led by Chairman and Managing Director Venu Srinivasan and is a subsidiary of Sundaram-Clayton Limited. TVS has a range of bike models and also operates in related industries like auto components through companies like
The document discusses TVS Motor Company, a leading Indian manufacturer of motorcycles, scooters and three-wheelers. It is India's third largest two-wheeler company with a 15% domestic market share. TVS Motor produces scooters and mopeds under the Scooty brand, targeted towards women riders. The popular Scooty Pep+ model was launched in 2005 and offers a lightweight yet powerful design along with many color options and features to appeal to its target demographic.
TVS Scooty Pep+ is a popular scooterette that provides high value, is environmentally friendly, and offers high quality. It has various features like a sleek body, light weight, wide range of colors, and a mobile charger socket. TVS aims to offer prosperity to employees, dealers, and suppliers through continuous innovation and customer interaction. The Scooty Pep+ has received positive reviews for its attractive looks and being lightweight and suitable for female riders. TVS has plans to launch new products every year, reduce the number of platforms, increase exports through partnerships, and bring higher-powered motorcycles to compete in new segments.
THE GLORIFIED JOURNEY OF TVS SCOOTY IN INDIAVARUN KESAVAN
Scooty was initially conceived as a scooter for both sexes but sales showed more women were buying it. In 1996, TVS repositioned Scooty to specifically target women. Over the last decade, TVS launched several Scooty models to target different women segments. Scooty was successful because it was designed based on the insight that a light, easy scooter could empower Indian women with independence. Unlike cars, scooters were affordable for women in their 20s. Scooty offered feminine styling and 99 colors for self-expression. It also had training programs to help women learn to ride, breaking down a common barrier.
A STUDY ON THE WELFARE MEASURES PROVIDED IN THE COMPANY WITH REGARDS TO JOB S...AnthonyJudeAJME
This document discusses a study on employee welfare measures and job satisfaction at TVS Motor Company in Madurai, India. It provides background on TVS, which was established in 1911 and is now one of the largest motorcycle companies in India. The study examines the welfare measures provided by TVS like housing, healthcare, recreation, and their impact on employee satisfaction. It describes TVS's history and operations, and the factors that influence job satisfaction. The objective is to analyze current welfare measures and identify additions to improve satisfaction levels.
Maruti Suzuki launched the Celerio, powered by their auto-gear-shift technology, which provides the convenience of automatic transmission at similar fuel efficiency to a manual transmission without significantly higher costs. This was a breakthrough for the Indian market and received an overwhelming response. Maruti Suzuki is also developing 800cc compact diesel engines, another first for the Indian auto industry. They have introduced R-outlets for deeper market reach and will provide maintenance services via mobile vans. Maruti Suzuki aims to considerably expand their presence through this low-cost distribution format.
The Research is aimed at the study of Royal Enfield Brand in Indian Markets – So far how they have performed and suggestions for them to grab more market share and be profitable. Every year, they have sold modest numbers but despite low numbers, they continue to command a position of respect and awe in the Indian motorcycle market. The objective of the study was to study the different product lines, marketing strategy and Brand Management of Royal Enfield Bullets in Indian market.
1. Bullet riders are mostly Value-Expressive, with an internal locus of control and a strong sense of independence.
2. The company has been cashing in on the iconic status it has and has done little to reinforce its image amongst an exploding two-wheeler market.
3. The pricing of the motorcycle might also be looked upon as conservative.
Royal Enfield has for a while now targeted the youth market with lure of freedom. However, they have done little to reinforce their position. Maybe advertising campaigns targeted at the Value-expressive customer would enable the brand to reap the benefits of its iconic position in a much more productive way. Also, most users find it imperative for the company to improve its After Sales Service and Spares availability.
Similar to Case Study On Success And Glory of TVS Motors In India With Specific Reference To TVS Scooty (20)
THE GROWTH ANALYSIS OF UNIFIED PAYMENTS INTERFACE (UPI) IN INDIA.docxVARUN KESAVAN
Interoperability among “payment systems in India has facilitated unparalleled ease of transactions while robust customer protection measures have made India’s retail payment system one of the safest in the world.
Unified Payments Interface (UPI) is a mobile-based, 365x24x7 ‘fast payment’ system launched in August 2016 which allows users to send and receive money instantly using a Virtual Payment Address (VPA) set by the user itself. The unique feature of VPA-based transaction is that it obviates the need for sharing account or bank details to the remitter. It supports person-to-person (P2P) and person-to-merchant (P2M) payments which can be used over a smart phone (app-based) or a feature phone (USSD8-based), and at merchant location/website. It facilitates immediate money transfer through both ‘pull’ and ‘push’ payments.
Non-financial transactions, such as balance enquiry, can also be carried out using UPI. It powers multiple bank accounts into a single mobile application of any participating bank/non-bank Third Party Application Provider (TPAP). Funds can also be transferred through UPI using account number with and IFSC (Indian Financial System Code) of the bank branch. The UPI 2.0 was launched in August 2018, which enabled users to link their Overdraft accounts to UPI VPA. Users are also able to pre-authorise transactions by issuing a mandate for specific merchant for a one-time payment. There’s also an added feature of AutoPay facility for recurring payments.
The framework of UPI comprises NPCI as switching and settlement service provider and banks as Payment System Providers (PSPs) – as issuer banks and beneficiary banks. Additionally, it can also have Third Party Application Providers (TPAP) such as Google Pay. Transactions are carried out through mobile devices with two-factor authentication using device binding and UPI PIN as security. Currently, the per transaction limit is INR 0.2 million.
UPI has attracted participation from a number of FinTech players. As against banks, it is the non-bank players who have made good use of the openness of UPI architecture, which allows any entity’s mobile application to be used for doing UPI transactions. Since its humble beginning in 2016, UPI has become one of the most popular payment products in India. Convenience of remembering and sharing a simple UPI VPA may have added to its popularity”.
On the whole we can observe there is a significant increase in the number of UPI transactions both in terms of volume and in terms of value. Similarly, from 17.86 million transactions in financial year 2016 – 2017 to 22,330.65 million transactions in the year 2021 – 2022 with the CAGR of 228%. Similarly with reference to value of transactions there is a increase in the value of transactions from Rs. 69.47 billion transactions in the year 2016 – 2017 to Rs. 41,036.54 billion transactions in the year 2021 – 2022 with the CAGR of 190%. UPI is going to be a catalyst in the retail payments sector in India.
WILL ROBOTS REDUCE OR INCREASE HUMAN EMPLOYMENT OPPORTUNITIES?VARUN KESAVAN
According to Binus Square Student Committee, Technology is disrupting the economy at many levels, and many worry about losing their jobs to automation. The truth is that this isn’t anything new—we’ve been through this already with the Industrial Revolution.
Back then, employees also thought there would be no room for humans at work. Machines were taking over, and their jobs were less valuable every day. But humans are still part of the equation; machines didn’t replace us—we use them to make our jobs more productive.
Today, we can expect a significant change in the way we handle our work, and we’ll probably have to learn new skills to future-proof our lives. The only difference between the previous industrial revolutions and today’s robotics revolution is the speed at which it is taking place.
According to a recent Oxford study, there will be 14 million robots in China’s workforce within the next 11 years. Artificial Intelligence, machine learning and robotics are accelerating the pace of automation in the workspace. However, there will always be jobs for humans. Now, let’s explore whether robots will reduce human employment or not.
GLOBAL TOURISM SECTOR TO SUFFER $1.2 TRILLION DUE TO COVID-19 PANDEMICVARUN KESAVAN
Global tourism sector is set to lose at least $1.2 trillion due to the spread of coronavirus. Let's take a look at the impact.
The world's tourism sector could lose at least $1.2 trillion or 1.5 per cent of the global gross domestic product (GDP), having been on a standstill for nearly four months due to the coronavirus pandemic. The loss could rise to $2.2 trillion or 2.8 per cent of the world's GDP if the break in international tourism lasts for eight months, in line with the expected decline in tourism as projected by the UN World Tourism Organisation.
In the most pessimistic scenario, a 12-month break in international tourism would incur an estimated losses of $3.3 trillion or 4.2 per cent of global GDP. In absolute terms, the world's largest trading economies, USA and China would face the largest declines in GDP, in the moderate scenario.
Negative employment and wage effects would be highest in countries reliant on tourism. The steepest drops are estimated in Thailand (-12 per cent), Jamaica (-11 per cent), and Croatia (-9 per cent).
In the long run, the World Travel & Tourism Council anticipates that the international tourism sector will likely return to pre-pandemic levels within a 19-month period.
THE AFTERMATH EFFECTS OF CORONAVIRUS PANDEMIC ON THE INVESTMENTS IN REAL ESTA...VARUN KESAVAN
The COVID-19 pandemic has severely impacted real estate investments in India. Private equity investments in Indian real estate dropped by 93% in 2020 compared to the previous year. Residential real estate witnessed a 91% year-over-year decline in investments. Office investments also declined, dropping 81% in the first five months of 2020 versus the same period the previous year. The pandemic-induced lockdown slowed overall real estate investment activity and leasing in India.
THE JOURNEY BEHIND THE GLORY OF LARGEST ONLINE NEWS PLATFORM DAILYHUNTVARUN KESAVAN
We no longer have to wait for the newspaper to get the latest news, nor do we require to wait till we reach home and switch on the TV to know the breaking news. With mobile phones and fast and cheap internet services, news and information is now much easier to access. An entrepreneur, Virendra Gupta could foresee this situation even before it actually arrived, which led him to acquire Newshunt in 2012, which is currently known as Dailyhunt. Today Dailyhunt procures content from over 1000+ publishers and is getting much popularity as the content is available in 14 Indian regional languages. Lets have a look at the journey of this top Indian startup.
THE PATH BEHIND THE SHINING OF PAYMENTS APP MOBIKWIK VARUN KESAVAN
Using a Mobile Wallet has now turned out to be a habit of many. Easy hassle-free payment and no worries about hunting for change every time you purchase something probably is a major benefit of using a mobile wallet. While today many international players are providing mobile wallet services in India, MobiKwik is one of the pioneer Indian mobile wallet companies, that despite much competition has carved a niche for itself.
THE JOURNEY BEHIND THE GLORY OF ONLINE TRAVEL KING MAKEMY TRIP VARUN KESAVAN
India’s leading online travel company MakeMyTrip.com was founded in the year 2000 by Deep Kalra. Headquartered in Gurugram, Haryana, the company provides online travel services including flight tickets, domestic and international holiday packages, hotel reservations, rail and bus tickets.
As of March 31, 2018, the company has 14 company-owned travel stores in 14 cities, including one in their office in Gurugram, over 30 franchisee-owned travel stores which primarily sell packages in approximately 28 cities, and counters in four major airports in India under their brand. They also have offices in New York, Singapore, Kuala Lumpur, Phuket, Bangkok, and Dubai.
THE JOURNEY BEHIND THE SHINNING OF ONLINE INSURANCE AGGREGATOR POLICYBAZAARVARUN KESAVAN
PolicyBazaar is India’s leading aggregator and marketplace of insurance products. Established in 2008, PolicyBazaar initially just compared the prices of insurance policies and provided insurance related information. Now, PolicyBazaar not only assists customers in buying insurance policies, but also provides assistance for cancellation/renewal of policies and even claim settlement.
PoicyBazaar is the marketplace for all insurance needs. It provides every thing from, life insurance, health insurance, motor insurance and other insurance like travel insurance and group insurance etc. The company offers more than 250 insurance plans and around 50 insurance brands on its platform. T
he platform is designed in a way that the visitors can easily compare the insurance plans and buy plans as per personal insurance needs.
The company is constantly adding new features and technology to make customer experience smoother. PolicyBazaar introduced 'my account' feature some times back. Through PolicyBazaar's 'My Account' feature, customers can easily download a policy, raise a ticket, ask for clarification and upgrade policies. The company introduced self inspection video feature for revival of lapsed motor insurance.
PolicyBazaar also adopted Amazon Polly and developed in-house AI chatbot - PBee to improve customer satisfaction.
In 2015, PolicyBazaar app was launched. The app is available for android and iOS platform. A customer can not only search, compare and buy insurance through the PolicyBazaar app, but there are also interesting features like hospital locator, garage locator, insurance premium calculator, instant renewal of insurance policies, claim assistance and more.
THE ROAD BEHIND THE GLORY OF GROCERY GIANT GROFERSVARUN KESAVAN
Grofers is an Indian online grocery delivery startup founded in 2013 by two IIT graduates. It operates in 28 Indian cities. Initially, the founders facilitated grocery deliveries from local stores and supermarkets for customers. They aimed to provide one-stop delivery for local needs by partnering with shops. Grofers works on a marketplace model, partnering with local grocery shops to fulfill online orders placed through its app, charging the shops commissions ranging from 8-15%. While Grofers has seen success, it also faced initial challenges including delayed service, product quality issues, and shutting down operations in some cities.
THE RELIANCE JIO WHICH TRANSFORMED THE FACE OF INDIAN TELECOM INDUSTRYVARUN KESAVAN
When Anil Ambani and Mukesh Ambani had a split in the year 2005 it was one of the biggest de-merger in the industry. The dream project of Mukesh Ambani that was Reliance Infocom became a part of Anil Ambani Group. Further Mukesh Ambani went on to acquire the company Infotel Broadband Services Limited which was the only successful bidder across India for the 4G network.
That is when Mukesh Ambani’s Reliance Limited started working in establishing a base for high-speed optical fiber 4G network which is much more capable than 4G. The company was named Reliance Jio Infocom Ltd popularly known as Jio today. Jio was the first network to provide 4G LTE services and VoLTE services.
Jio launched this service on 5th September 2016 for all the users and also launched its smartphone series with the name LYF. Reliance Jio Infocom Ltd (RJIL) focused on high-speed data instead of voice and SMS. On its launch, the company announced data plans with 1GB 4G data per day in the market where mostly all popular telecom providers offered 1GB data per month.
This was a game-changer by RJIL in the price-sensitive market of India as the prices before that revolved around Rs.250-300 for 1 GB 4G data which went down to Rs. 5 per GB during the initial days. With such amusing plans gradually Jio also offered free voice calling and free 100 SMS per day for all its Prime members.
THE NOTABLE CONTRIBUTIONS MADE BY CORPORATE GIANTS DURING THE OUTBREAK OF THI...VARUN KESAVAN
Tata Trusts and Tata Sons have combined committed Rs 1,500 crore towards coronavirus relief work. Chairman of Tata Trusts, Ratan Tata committed Rs 500 crore towards manufacturing of personal protective equipment, respiratory systems, testing kits and setting up modular treatment facilities and training of health workers. Following which, Tata Sons announced an additional Rs 1,000 crore support towards coronavirus fund. This is by far the biggest contribution by a business group in India. Out of the total fund, Rs 500 crore has been contributed towards PM-CARES fund.
Philanthropist Azim Premji's companies Wipro Ltd, Wipro Enterprises Ltd and Azim Premji Foundation, have together committed Rs 1,125 crore. Of the Rs 1,125 crore, Wipro Ltd's commitment is Rs 100 crore, Wipro Enterprises Ltd's is Rs 25 crore, and that of the Azim Premji Foundation is Rs 1,000 crore. These sums are in addition to the annual CSR activities of Wipro, and the usual philanthropic spends of the Azim Premji Foundation.
Mukesh Ambani-led Reliance Industries (RIL) has donated Rs 510 crore to the coronavirus relief work. This includes contribution of Rs 500 crore to the PM-CARES Fund and Rs. 5 crore each to the Chief Minister's Relief Fund of Maharashtra and Gujarat. RIL has also setup a 100-bed centre for COVID-19 patients at a hospital in Mumbai.
THE ATTRIBUTES BEHIND THE GLORY OF DELIVERY KING SWIGGYVARUN KESAVAN
INTRODUCTION
Swiggy is a food delivery application. It allows the users to access their application from Android, IOS, and website, to order food from nearby restaurants, delivering at an estimated time of 30 minutes at the doorstep. They partner with restaurants, have delivery services, and provide ratings that help the customer in picking eateries accordingly. At the time delivery of an order, a customer is entitled to give feedback, rate the food and the delivery services, which help the application, give the customer the best experience by gathering all data.
The company recently started with the tagline, ‘No order too small’, that is no minimum order for delivery, and faster delivery became the USP of the company. The company’s target audience is people who use smartphones regularly, 18-35 demographic. The tagline of Swiggy is, ‘Swiggy karo, phir jo chahe karo!’ which appears in the advertisements of Swiggy.
THE INCEPTION OF SWIGGY
In the year 2013, Sriharsha and Nandan came together to build a product that would connect courier companies across the country, called Bundl. Bundl was not such a huge success and these two co-founders wanted to focus on the food industry. They met Rahul who helped build the software. Hence, Swiggy was born in August 2014.
When Swiggy came to the market, the food delivery sector already had applications like Foodpanda, Tinyowl, and Ola Café. Foodpanda and Tinyowl were later acquired by Ola Cabs and Zomato respectively and Ola café later got closed. While all these companies were struggling, Swiggy already had around 100 restaurants on board, with around 70,000 orders monthly. They also received a cheque of $2 million from Accel and SAIF Partners in the year 2015. This is how the company began with a kick start.
Swiggy started in the year 2014, as a food delivery app. Eventually, Swiggy expanded in size and is working in 100 cities in India at present. In 2019, Swiggy also started its business in delivering packages to businesses and clients, with the application called, Swiggy Go.
THE INITIAL HI-CUPS FACED BY SWIGGY
Swiggy has both technical and non-technical issues that arise regularly. It is a challenge for Swiggy to calculate an estimate for each order made and making sure it gets delivered at the said time. The app also has a feature of rating for both the delivery services and the food served by restaurants; they gather this data and ensure to give the best experience to the customers.
THE BUSINESS AND REVENUE MODEL OF SWIGGY
The application works on the business model of hyper-local on-demand food delivery. Swiggy gets restaurants as partners that supply food to the customers. It has several delivery partners who aim at delivering food in less than 30 minutes. The revenue collected by Swiggy at the year ending March 2019 was Rs. 1, 128 crore.
THE LIFE SPAN OF DEADLY CORONAVIRUS ON DIFFERENT SURFACESVARUN KESAVAN
Coronavirus which has affected more than 5 lakh people and killed more than 24 thousand across the world till March 27 is spreading fast. The novel virus can spread through infected surfaces and can live between 3 to 72 hours hours on different surfaces such as plastic, metals, cardboard and even air.
As per a study published in New England Journal of Medicine, coronavirus (SARS-CoV-2) can be detected in air upto three hours. A person is more likely to catch the infection from air through an infected person rather than the surfaces that have the virus.
On copper, coronavirus can survive for upto 4 hours. As per the study, no traces of the virus could be seen or measured post the four-hour time-frame. Disinfecting the copper surface from time to time is a precautionary measure that can be used.
Coronavirus can live for a day on cardboard surfaces. As per the study, the virus (SARS-CoV-2) can survive for upto 24 hours on surfaces that are made out of cardboard. However the study also said that replicate data were noticeably "noisier" for cardboard than for other surfaces.
On objects and surfaces made of stainless steel, coronavirus can survive for upto 48 hours. The estimated median half-life of the virus was approximately 5.6 hours on stainless steel. The study published in New England Journal of Medicine notes that no visible virus (SARS-Cov-2) was measured after the 48-hour time period.
Coronavirus can live for upto 3 days on plastic surfaces. The SARS-COV-2 virus was more stable on plastic as compared to other surfaces such as metals and cardboard. The estimated median half-life of the virus was approximately 6.8 hours on plastic surfaces.
THE REPERCUSSIONS OF CORONAVIRUS' ON INDIA'S IMPORTS FROM CHINAVARUN KESAVAN
China's share in India's imports stand at 14 per cent. Since the outbreak of coronavirus trading between the two countries has been affected. India has a high dependency on China for manufacturing inputs. The industries that are impacted the most are:
APIs stand for active pharmaceutical ingredients. Indian companies imported 68 per cent of active pharmaceutical ingredients (API) from China in FY19. Indian pharma companies have said they have stock for 2-3 months, but the situation could worsen post May 2020.
India's electrical machinery and equipment has 40 per cent dependence on imports from China. However this number has reduced from 59.5 per cent in FY18 to 40 per cent in FY19. Although India has increased production of low-end electronic components. Import dependency on China is its major limitation.
Solar cells and modules which absorb sunlight to generate electricity are imported from China. As per a report from HDFC Bank, India's solar industry has 80 per cent dependence on Chinese manufacturers for solar products. As a result projects could be delayed in the next 4-6 months.
Consumer durables are the products that have a long use life such as air conditioners, refrigerators, and other household appliances. Around 45 per cent of consumer durables are imported from China. Currently an inventory for 2-3 months is being maintained by companies but the impact of the virus outbreak could be felt from Mar-Apr 20. Prices of these goods could rise in near future, according to the report.
Automobile sector, which accounts for 7.5 per cent of India's GDP and a massive 49 per cent of the manufacturing GDP, is already facing slowdown. The coronavirus lockdown has made the situation worse for the auto sector as 10 to 30 per cent of automotive components are supplied from China. If factories do not resume activity in China, it could adversely affect the sector.
Tourism sector comprises a broad chain of services such as tickets and booking, transportation, hotels, food and beverages. Since 2011, tourists from China visiting India were growing at 11% annually. China accounted for 3% of total foreign tourist arrivals in 2019.
HOW CEMENT INDUSTRY CAN BE THE BOOSTER ENGINE FOR INDIA?VARUN KESAVAN
1) The Indian cement industry is the second largest in the world in terms of production, but per capita consumption is still low at under 200kg compared to the world average of 500kg.
2) There has been consolidation in the industry with big players acquiring smaller regional cement companies. Cement companies operate by focusing on either quality or price.
3) Cement advertising now focuses more on emotional connections with consumers rather than just functional benefits due to information overload.
4) Government infrastructure projects and the housing sector are expected to drive demand growth, increasing per capita cement consumption to 435kg by 2030 and enabling an 82% expansion in production capacity.
ROBOTS AND HUMANS: COMBINED CAPABILITY WILL ENABLE BUSINESSES DELIVER UNEXPEC...VARUN KESAVAN
The last few years have seen a significant infusion of robots in various industries. This trend is expected to continue in the next 3-5 years. Almost 1 million robots are expected to be sold for enterprise use in 2020. There are primarily 3 types of robots - industrial, professional services and software robots.
Professional service robots (e.g., those used in healthcare, retail industries) and software robots (e.g., those used in functions such as Finance, HR, Procurement) will comprise a significant portion of these new robot sales. The market for professional services and software robots is growing much faster than that for industrial robots.
As the use of robots, increase in non-manufacturing industries, the companies which are able to combine the uniquely native human capabilities (e.g., inspiration, aspiration, emotion, empathy, imagination) with powerful robot capabilities (e.g., accurate transaction processing) will be able to re-imagine their business processes and deliver better and newer business outcomes for their stakeholders.
THE WAYS IN WHICH GEO -ENGINEERING COULD TRANSFORM THE ENVIRONMENTVARUN KESAVAN
Varun Kesavan discusses how geoengineering could be used to address the climate emergency. Specifically, solar radiation management techniques like stratospheric aerosol injection aim to reflect sunlight back into space to cool the planet. While once dismissed, major universities are now researching geoengineering due to the urgent threat of climate change. However, the large-scale effects are still uncertain and it may discourage climate action or have unintended impacts if halted. Overall, geoengineering shows potential to significantly benefit society and the environment according to studies, despite some risks, and could provide time to further address the root causes of climate change.
THE WAYS IN WHICH AUTOMATION REVOLUSIONS THE MANAGEMENT STRATEGYVARUN KESAVAN
Business strategy is being revolutionised by advances in automation technologies and management must follow. Management beliefs and practices must evolve with the new ways of production, distribution and consumption. Businesses are beginning to accept the inevitability of tech-enabled processes and tech-determined choices.
Industry 4.0 is about autonomy of machines. Advances in sensors, communication, computation, robotics, GPS etc have created possibilities of infusing machines with intelligence to automate both work and management. Machines are already collecting and sorting information, and management mostly involves dealing with people and making decisions. As Industry 4.0 evolves, a lot of decision-making will also be transferred to machines. But, it is not clear yet how machines will share ethical and legal responsibility for their actions.
THE SMES IN 2020: B2B PAYMENTS, DATA PRIVACY AMONG MAJOR PROBLEMS TO STAY IN ...VARUN KESAVAN
Several B2B payments and lending companies, over the last one year, emerged with solutions around banking, expense management, accounting/book-keeping, and Accounts Payable/Accounts Receivable (AP/AR) automation.
Slowly, but steadily, businesses are adopting software-as-a-service (SaaS) tools to manage their businesses better and move towards real digitisation away from manual and clunky processes to more elegant and friction-free processes.
Investors have taken notice of this opportunity in the B2B space and have stepped up their investments. A recent report by Venture Intelligence said that B2B fintech has secured $657 million in India so far this year, compared to $617 million by B2C fintech. Keeping this business payments transformation in mind, here are the top five topics that will be in the limelight in 2020:
THE TOP INNOVATIVE ECONOMIES IN THE WORLDVARUN KESAVAN
The World Economic Forum's Global Competitiveness Report for 2019 ranks 141 economies on their innovation capability. The innovation ecosystem is measured with the help of five sub-pillars-commercialization, Interaction, and diversity, administrative requirements, research and development, and entrepreneurial culture. Other important factors like education and the intensity of competitive skills they possess also help determine the country's innovation capabilities.
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Case Study On Success And Glory of TVS Motors In India With Specific Reference To TVS Scooty
1. 1
CASE STUDY ON SUCCESS AND GLORY OF TVS MOTORS IN INDIA WITH
SPECIFIC REFERENCE TO TVS SCOOTY
VARUN KESAVAN, RESEARCH SCHOLAR, PALAKKAD, Email Id –
varunkesavan@yahoo.com
INTRODUCTION
TVS Motor Company is the third largest two-wheeler manufacturer in India, with a
revenue of Rs.11,516 Cr ($1.7 billion) in 2015-16. It is the flagship company of the
Rs. 40,000 Cr ($6 billion, in 2014-15) TVS Group. The company has an annual sales
of 2.5 million units and an annual capacity of over 3 million vehicles. TVS Motor
Company is also the 2nd largest exporter in India with exports to over 60 Countries.
TVS Motor Company Ltd (TVS Motor), member of the TVS Group, is the largest
company of the group in terms of size and turnover, with more than 2.8 crore (28
million) customers riding a TVS bike.
HISTORY
TVS was established by Mr TV Sundaram Iyengar. He began with delhi first bus
service in 1911 and founded T.V.Sundaram Iyengar and Sons Limited, a company in
the transportation business with a large fleet of trucks and buses under the name of
Southern Roadways Limited.[2] When he died in 1955, his sons took the company
ahead with several forays in the automobile sector, including finance, insurance,
manufacture of two-wheelers, tyres and components. The group has managed to run
97 companies that account for a combined turnover of nearly $6 billion.
2. 2
EARLY YEARS 100
Sundaram Clayton was founded in 1962 in collaboration with Clayton Dewandre
Holdings, United Kingdom. It manufactured brakes, exhausts, compressors and
various other automotive parts. The company set up a plant at Hosur in 1978, to
manufacture mopeds as part of their new division. In 1980, TVS 50, India's first two-
seater moped rolled out of the factory at Hosur in Tamil Nadu, Southern India. A
technical collaboration with the Japanese auto giant Suzuki Ltd. resulted in the joint-
venture between Sundaram Clayton Ltd and Suzuki Motor Corporation, in 1982.
Commercial production of motorcycles began in 1984.[3]
SUZUKI RELATIONSHIP
TVS and Suzuki shared a 19-year-long relationship that was aimed at technology
transfer, to enable design and manufacture of two-wheelers specifically for the Indian
market. Re-christened TVS-Suzuki, the company brought out several models such
as the Suzuki Supra, Suzuki Samurai, Suzuki Shogun and Suzuki Shaolin. In 2001,
after separating ways with Suzuki, the company was renamed TVS Motor,
relinquishing its rights to use the Suzuki name. There was also a 30-month
moratorium period during which Suzuki promised not to enter the Indian market with
competing two-wheelers. [4]
3. 3
RECENT
Recent Launches include RTR 200, TVS Victor and TVS XL 100. TVS has recently
won 4 top awards at J.D. Power Asia Pacific Awards 2016, 3 top awards at J.D.
Power Asia Pacific Awards 2015 & Two-Wheeler Manufacturer of the Year at NDTV
Car & Bike Awards (2014–15)
In early 2015, TVS Racing became the first Indian factory team to take part in the
Dakar Rally, which is the longest and most dangerous rally in the world. TVS Racing
partnered with French motorcycle manufacturer Sherco for the Dakar rally, and
named the team Sherco TVS Rally Factory Team . TVS Racing also won the Raid
de Himalaya and the FOX Hill Super Cross held at Sri Lanka. In three decades of its
racing history, the team has won more than 90% of the races.
In 2016 TVS started manufacturing the BMW G310R, a model co-developed with
BMW Motorrad.
CHARACTERISTICS OF TVS MOTORS
TVS Motor was the first Indian company to deploy a catalytic converter in a 100 cc motorcycle
and the first to indigenously produce a four stroke 150cc motorcycle. The list of firsts from TVS:
"India’s first 2-seater moped – TVS 50", "India’s first indigenous scooterette - TVS Scooty",
"India’s first Digital Ignition - TVS Champ", "India’s first fully indigenous motorcycle - Victor",
"First Indian company to launch ABS in a motorcycle - Apache RTR Series", "The first scooter
with Body-Balance Technology – TVS Wego","The clutchless motorcycle=Jive", "Indonesia’s first
dual-tone exhaust noise technology – Tormax" & "India's first oil-cooled chamber construct with
Ram-Air assist- TVS Apache RTR 200 4V"
4. 4
CURRENT PRODUCTS
Mopeds[edit]
XL 100
XL 100 Comfort
Scooters[edit]
Scooty PEP+
Scooty Zest110
Wego 110
Jupiter
Jupiter zx
Jupiter Million R
Motorcycles[edit]
Sport
Starcity+ 110
Victor
Phoenix 125
Apache RTR160
Apache RTR180
Apache RTR180 ABS
Apache RTR200 4V
Three Wheelers[edit]
King
5. 5
MANUFACTURING CAPABILITY
TVS Motor has a production capacity of over 3 million Vehicles a year. The company
has four state of the art manufacturing plants - three located in India (Hosur, Tamil
Nadu; Mysore, Karnataka and Nalagarh, Himachal Pradesh) and one in Indonesia
(Karawang).
DISTRIBUTION
Today, TVS Motor functions through a nationwide network of more than 4000 touch
points across all the states in India.
AWARDS
TVS Motor won prestigious the Deming Application Prize in 2002.
In the same year, the work done for the TVS Victor motorcycle won TVS Motor the
National Award for successful commercialization of indigenous technology from the
Technology Development Board, Ministry of Science & Technology, Government of
India.[6] In 2004, TVS Scooty Pep won the 'Outstanding Design Excellence Award'
from BusinessWorld magazine and the National Institute of Design, Ahmedabad.
6. 6
The effective implementation of Total Productivity Maintenance practices won TVS
Motor the TPM Excellence Award given by the Japan Institute of Plant Maintenance
in 2008.
TVS Motor has won several management awards, notable among them being the
Emerging Corporate Giant in the Private Sector awarded by The Economic Times
and the Harvard Business School Association of India. Business Today magazine
awarded TVS Motor the Best Managed Company and the Most Investor Friendly
Company awards. Its advertising practices won it the Good Advertising Award by
Auto India Best Brand Awards, 2009.
The University of Warwick, United Kingdom, gave him an honorary Doctorate of
Science degree[7] while the Government of India honoured him with the Padma Shri,
one of India's highest civilian distinctions.[8] Innovative implementation of Information
Technology has won TVS Motor the Ace Award for Most Innovative NetWeaver
Implementation in 2007, awarded by technology major SAP AG and the Team Tech
2007 Award of Excellence for Integrated use of Computer-aided engineering
Technologies.
7. 7
ABOUT TVS SCOOTY
Scooty is an Indian brand of Scooters manufactured by TVS Motors. Designed for
women, Scooty is the largest selling Scooter brand in its segment.[1] It has come to
represent a generic name for any women's two-wheeler in India.[1] Anushka Sharma
endorses the brand.[2]
This TVS Scooty is one of the lightweight Scooters which is available in India for the
use of ladies and girls of India.
HISTORY
Scooty was initially conceived of as a Scooter for both sexes. However sales figures
over the first two years indicated that more women were buying the Scooty than
men. In 1996, Scooty went through a repositioning exercise to target women.
Though it was seen as a risk with the large majority of Indian two-wheeler riders
being male, TVS chose the strategy to tap the nascent segment of women
riders.[1] Over the last decade, Scooty has launched several models that cater to
different segments of the market. These include the Scooty ES (1996 - Kick start),
the Scooty Pep (2003 - Self & Kick start) and Pep+ (2005 - Self & Kick start), Scooty
Teenz (2007 - Self & Kick start) and Scooty Streak (2009 - Self & Kick start).
8. 8
Women on Wheels: Building the Riding Habit
TVS Scooty embarked on a project to provide two-wheeler riding training to women
across small and large towns in India with a view to building the habit of riding in
what is considered a low-penetration segment: less than 2% of Indian women in the
potential two-wheeler buying category of 15-60 year olds actually buy a scooter.
Rechristened the TVS Scooty Institute, 80 centers have been set up and 42,000
women have been trained to ride a two-wheeler. About 20% of women trained at the
institute buy the TVS Scooty. This campaign has won several awards, notably
amongst them the EMVIE by the Ad Club Bombay for being the best campaign
innovation.[4]
Environmental Impact
Concerns for the environment and rising fuel prices have resulted in a slew of Indian
automobile manufacturers exploring the electric two-wheeler segment, notably
amongst them Hero Honda and Kinetic. TVS Motors entered the segment in April
2008 with the brand Scooty Teenz Electric, an ungeared scooter powered by an
800 Watt motor running on a lead–acid battery.[5] The Teenz Electric can carry a load
of 130 kg with a pillion rider, up to a distance of 40 km (25 mi) on a single
charge.[6] Recognizing special needs of the young Indian woman on the road Scooty
Teenz Electric incorporates design elements such as large utility and storage
spaces, a mobile phone charger and a low battery charge indicator.[7]
9. 9
TVS Scooty in Indian Entertainment
The TVS Scooty range has been featured in a number of Bollywood movies and
Indian TV Serials, as either a prop, or in certain cases part of the plot. In the
2008film Ghajini starring Aamir Khan, lead actress Asin Thottumkal rides the TVS
Scooty Pep+ to get around in the role of Kalpana. It has also been featured in the
films Chance Per Dance starring GeneliaD'Souza and in Sunday starring Ayesha
Takia. Ranbir Kapoor in the lead role of the 2009 release Rocket Singh: Salesman of
the Year rather unwillingly has to ride the bright pink Scooty Pep+, bought lovingly
for him by his father, played by the avuncular Prem Chopra. The Scooty becomes
central to the plot as much of the time Ranbir's character Harpreet Singh spends on
the road is on this scooter.
MTV Scooty Teen Diva initiative
TVS Scooty supported the MTV Scooty Teen Diva reality television contest that
judged contestants on a variety of skills and attributes. The 2009 edition had over
3000 applicants, 11 of whom participated in a 15-day shoot on location which was
televised into an eight-episode reality series on MTV India in July–August
2009.[12] Featuring judges who were members of the Indian fashion industry,
contestants were graded on skills such as ramp-walking, cheerleading, acting and
creativity. The winner of the 2008 edition was Koyal Rana and of the 2009 edition
was Apeksha Porwal. They have both competed as India's representative at
the Miss Teen International beauty pageant in July 2009 and 2010 in Chicago, USA.
The association with a youth-oriented TV series is believed to reinforce Scoot’s
position in the minds of the target consumer.[15]
10. 10
MODELS AND FEATURES
SCOOTY STREAK
Launched in March 2009, the TVS Scooty Streak features LED tail lamps, external fuel filling and
an easy-to-use center stand: making it specifically designed for the young woman. It has 90mm
wide anti-skid tyres fashioned from wet compound giving it stronger grip in wet weather
driving.[17][18]
Indian tennis player endorsed the brand and has appeared in several commercials
around the model.[19]
Scooty Pep+
Launched in 2005 Scooty Pep Plus features a light-weight body, with a choice of 99 colours. No
other scooter in the segment offers such a choice. Pink is the largest selling colour.[20]
At various
times, Bollywood actresses Preity Zinta and Minissha Lamba have endorsed the brand.[20]
SCOOTY TEENZ AND TEENZ ELECTRIC
The Scooty Teenz has also been released in the electric edition that is designed specifically for
young women who travel short distances.
SPECIAL LIMITED EDITIONS
In July 2006 Scooty launched the limited edition Fashion Series with the Perky Pink model that
featured a shade-tested hot pink colour believed to be the rage amongst the target segment of
16- to 24-year-old girls.[21]
With Preity Zinta as its face, the campaign spoke of thoughtful
accessories such as the glow-ring around the key-hole, lit luggage compartment and the mobile
charger socket.[22]
Scooty launched a limited edition series to coincide with the start of the 2008
Wimbledon Championships.[23]
TVS entered into an agreement with the All England Lawn Tennis
and Croquet Club to be an official licensee and launched two variants, the Wimbledon Class and
the Wimbledon Xtreme bikes. Designed to be a tribute to women with a sporty attitude, the Class
featured white, purple and green flow strokes while the Xtreme came in red with graffiti art.[24]
11. 11
Features of TVS Scooters
1. Best in class Mileage of 65 KmPl.
2. Easy ride and handling, easy signal lamps, easy centre stand.
3. Super – tough ABS Panels.
4. Litech engine.
5. Facility of external fuel filling.
6. Mobile charging facility.
7. Lesser in weight.
8. Back – Lit Speedometer.
9. Under seat storage.
10. Anti – skid Tubeless tyres.
11. Electric and kick start.
12. Dual side handle lock.
13. Disc brake system (Optional).
14. Low fuel indicator.
12. 12
Questions
1. What are the various challenges present for TVS Scooters?
2. Which kind of technology can be adopted for TVS Scooters in near
future?