Cutting through the Noise: Ensuring your Online Messages are Heard
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Did you know that humans have developed a shorter attention span than goldfish? Yes, that’s right. If you haven’t heard already, a study by Microsoft Corp concluded that the average attention span has fallen to 8 seconds. (The average goldfish at 9 seconds). With a noisy marketing environment and only 8 seconds to tell your story, how can you ensure your message is heard?
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Cutting through the Noise: Ensuring your Online Messages are Heard
- 1. From the moment we wake up (and probably before we get out of bed), we’ve already responded to a few emails, checked our Facebook notifications and Googled the weather for the day. We live in a digital age which bombards us with online noise more than ever before. The average person receives 121 emails and over 5,000 brand exposures each day.
- 2. On top of the information overload, humans have developed a shorter attention span than goldfish. Yes, that’s right. If you haven’t heard already, a study by Microsoft Corp concluded that the average attention span has fallen to 8 seconds. (The average goldfish at 9 seconds). With a noisy marketing environment and only 8 seconds to tell your story, how can you ensure your message is heard?
- 3. Be clear, concise, and avoid any reason for misinterpretation. Short messages are harder to create than long ones for a reason. Use fewer words (and images) to get your point across and ensure that each word (or image) has been selected for a clear purpose. Getting your online message out isn’t only about what you say, but how you say it.
- 4. Marketing research shows that 79 percent of people scan online content rather than reading word by word. How can you make sure that your message doesn’t get skimmed over? Create visually appealing, scan-friendly content following these tips: Call attention to details with bold typeface Use bullet points to separate key facts Use photos to support and break up text
- 5. To get you started on creating your first topic cluster here are a few steps to follow: Data shows that the brain processes visual information 60 times faster than plain text. Press releases that contain multimedia get 77 percent more responses compared to text-only versions. Blog posts with videos are linked 3x more than text-only blog posts.
- 6. Your key messages are engraved into your brain, but will your potential customers remember them? Let’s put these questions to the test: - Does your message evoke emotion? - Does it tell your story? - Does it entertain, inform, or educate? - Is it creative? Does it grab attention? - Does it create conversation and connection? - Is it “shareable”? (Would you hit the “share” button)?
- 7. Differentiate yourself from your competitors so that your audience does not feel they are receiving the same messages from multiple sources. Even if you are similar to another product or service, there is something about the way you do things that make your company unique. Your job is to convey that uniqueness in your messaging.
- 8. Ensuring your marketing message is heard correctly can be a difficult task. After all, failing to do this will make you a guilty contributor to the noise in an already loud environment, right? At Blue Dress Inc we are here to help you choose the right channel to engage with your target audience and develop a clear strategy that ensures your message is delivered, understood and actioned upon.
- 9. Ingrid Griffin, Internet Marketing Consultant. Blue Dress® Marketing, an Internet Marketing Company headquartered in Knoxville, TN. Internet Marketing Developed, Implemented and Managed to Full Circle! Organic Internet Search Engine Guru. Turn Key Internet Optimization Programs Placing You Everywhere and Anywhere You Need to Be Online® ingrid@bluedressinc.com 865-951-5887