This document discusses using analytics on telecom call detail record (CDR) data to segment customers, optimize tariff plans, and predict churn. It analyzes 3 months of CDR data including data usage, calls, SMS, and user demographics using techniques like deep neural networks, random forest, and graph analysis. Customer activity heatmaps are converted to churn prediction inputs for a convolutional neural network model. The techniques revealed user activity templates and clustered customers into stable segments to help telecom companies optimize plans and reduce churn.