Brand Building Processes
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How do you achieve brand equity? In order to do this a brand's awareness, value proposition, brand experience and customer needs all need to be aligned and resonate with each other. Here are a few processes on how to achieve brand equity.
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Artificial Intelligence (AI) and Design Thinking are two powerful tools that, when used together, can revolutionize the service industry. By combining these approaches, businesses can develop innovative solutions that enhance customer experience, increase efficiency, and drive growth. Here's how AI and Design Thinking are disrupting the service industry
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How AI is Disrupting Service Industry More Than Design Thinking
How AI is Disrupting Service Industry More Than Design Thinking
Satta Matka Dpboss Kalyan Matka Results Kalyan Chart
Satta Matka Dpboss Kalyan Matka Results Kalyan Chart
Brand Building Processes
- 2. process overview Brand Positioning • Competitive analysis • Segmentation (qualitative and quantitative) • Market Insights • Team • AMPS • Telmar • Research • Brand Positioning Brand Blueprint • Positioning • Architecture • Brand design • Corporate Identity guidelines Value proposition Marketing Plan • Branding Inside Out • Communications Stratplan • ATL Media plan • BTL Comms • Marketing collateral • PR Press/Media releases, and Editorial • Web site architecture • Product and service offering per segment. • Red Ocean Blue Ocean • Value Innovation • Emotive Triggers
- 3. Brand awareness + Brand experience = Brand equity Brand Awareness Brand Equity Brand Experience Value Proposition Customer Needs Brand awareness & brand equity
- 5. Brand building INSIGHT STRATEGY IMPLEMENTATION EVALUATION • Research: Customer, brand, competitors, media landscape. • Segmenting and targeting. • Situational Analysis. • SWOT • Market needs. • Strategy Canvas • Emotive Triggers • Brand positioning. • Identify hygiene factors, USP’s and emotive triggers. • Core Brand Strategy • Key messaging. • Golden threads. • Media choices/strategy. • Creative execution. • Golden threads. • Media Plan. • BTL Production. • Monitor all costs and budget. • Monitor performance vs. objectives. • Post campaign audit. • Were objectives met? (ROI) • Corrective measures if required.
- 6. What’s In aBrand? BRAND POSITIONING How we are/ want to be perceived BRAND IDENTITY Logo, Slogan, Symbols, Colour BRAND EXPERIENCE Product, Service, Staff, Advertising, History, Pricing, Distribution BRAND EQUITY Quality, Loyalty, Awareness, Personality, Reputation, Market Share
- 7. but unique? what Makes US 1. Look for the A-HA’s. 2. What makes us different? 3. Identify our USP’s.
- 8. CORE OFFERING FUNCTIONAL BENEFITS EMOTIVE BENEFITS PERSONALITY SUBSTANTIATORS ESSENCE Promise Identify Hygiene factors Differentiators & USP’s If this is who we are, what makes us UNIQUE?