This document discusses 5 popular names of digital marketing: 1) Internet Marketing, which originally referred to creating a website. 2) E-Marketing, which utilized websites, blogs, forums, email and messengers. 3) Search Engine Marketing, which focused on search engine optimization, keywords and traffic analytics. 4) Social Media Marketing, which leverages social networks for optimization and reputation management. 5) Digital Media Marketing, which is a combination of old and new tools and strategies across various digital platforms. The document was written by Yogesh M.A., a digital leadership trainer from Mumbai, India.