This is a presentation prepared for to make a plan for entrepreneurs to start an agricultural business in Nepal. It was prepared for a competition titled "Become a job giver than a job seeker" held in Prime College.
The organic farming business is a growing business currently across the globe. If you are planning to start a new organic farm business, the first thing you will need is a business plan. Use our Eveg - organic farm business plan example created using upmetrics business plan software to start writing your business plan in no time.
Before you start writing your business plan for your new farming business, spend as much time as you can reading through some examples of farming and food production business plans. Reading some sample business plans will give you a good idea of what you’re aiming for and also it will show you the different sections that different entrepreneurs include and the language they use to write about themselves and their business plans.
We have created this organic farm business plan example for you to get a good idea about how a perfect farming business plan should look like and what details you will need to include in your stunning business plan.
Greenway Farms is a 25 acre farm that grows specialty greens, baby vegetables, and fruits using sustainable practices in high tunnels. Owned by John and Mary Green, the farm aims to increase production and sales over the next five years by expanding product offerings to include fruits. The farm currently sells wholesale and retail at farmers markets, with plans to target local restaurants. Greenway Farms will utilize season extension and niche products to provide a unique, high quality local product when other suppliers are not available.
The document outlines Team CrestMark's marketing plan for a new mango and mint juice called "Joosh" which includes sections on product overview, pricing and distribution strategies, product and communication strategies, segmentation and positioning, competitor analysis, and ATL/BTL communication approaches. The plan provides details on the product, target markets, pricing, distribution channels, promotion and advertising tactics to introduce the new juice product.
Organic Food Industry
Research Objective
Organic Food Category and Products
Contaminants and Pesticides
Regulations and Certifications
Market Size
Market Geography
Market Penetration
Frequency of Purchase – Trends
Perception of Organic Food – Trends
Driving Market Needs
Building on GAPs
SWOT Analysis
The document provides information on Aridian Orange Juice, a new juice product being launched in Pakistan. The mission is to establish Aridian as the leading local source of healthy energy through freshly squeezed orange juice. The vision is to explore all of Pakistan while ensuring outstanding quality and customer satisfaction. Short term goals include becoming the best new juice shop and turning a profit in the first year.
A brief presentation Organic Food Industry.
Which includes:
# Varieties of Organic Foods
# Consumption of Organic Food in India
# Why Organic Foods are costlier?
# Growth Drivers
# Government Support towards these industries
# Investment Opportunities
# Foreign Investors in India
# FDI – Foreign Direct Investment
# Export of Organic Food Products
# Employment Opportunities
# Buy Online
This document provides an introduction and overview of pesticides and the pesticide industry in India. It discusses the history and types of pesticides, highlighting their importance in agriculture by preventing approximately 30% of potential crop losses. It profiles the major categories of pesticides including insecticides, fungicides, and herbicides. Globally, herbicides account for the largest share of pesticide consumption at 48%, while domestically in India insecticides dominate with 76% of the market. The document introduces Kedium Crop Care, an agrochemical company, and discusses the objectives and scope of studying its brand awareness among farmers in Chhota Udepur District, Gujarat.
“SWIFT” is a soft drinks manufacturer company that heading into its fourth year of operation and produces mango juice, apple juice, blackberry juice, date juice etc. All of the items mentioned successfully running and continued to future profitability. To give them customer a new juice taste depending on marketing research information of the customer, we are going to launch a new favorite soft drink named “SWIFT Sugarcane Juice”.
This document discusses organic farming. It begins by defining organic farming as a method of crop and livestock production that focuses on sustainability and avoiding pesticides, fertilizers, GMOs, antibiotics and growth hormones. It then provides background on why the author chose this topic and the objectives of organic farming, which include sustainable agriculture, increasing production, food self-sufficiency, environmental protection and rural development. The document also briefly outlines the history and principles of organic farming, as well as its potential problems and advantages over conventional farming.
New product Development - sugarcane juice.Rizwan Khan
Our product is sugarcane juice in tetra pack packaging. Sugarcane juice is widely used in summer season because it is good in taste and low in cost.
Our main issue is about the perception of people about the sugarcane juice building brand is very difficult due to perception because they will think that it is easily available in fresh form then why we buy it in tetra pack.
This document presents a business plan for a book swap and trade project among university students. The objectives are to create a bookstall to facilitate exchanges, reduce costs for students, and promote reuse. Students would bring books they want to swap and take books from the available selections. Funds from donated books would help students in need. Initially the project requires permission, volunteers, and a small budget for supplies and inventory. Surveys found student interest and a pricing model is proposed. The project aims to be sustainable while providing environmental and social benefits to the university community.
The document outlines a business plan for a proposed juice bar called Fresh Juice Bar. It details the company description including the name, logo, startup date as a sole proprietorship, and mission/vision statements. It then outlines the product offerings which include various fruit juices. The marketing plan discusses the product, price, place, promotion and target customer segments. It also identifies competitors and performs a SWOT analysis. An operational plan provides details on suppliers and a sales forecast. The financial plan outlines the initial investment needs and projected balance sheets, break-even analysis and cash flows. Key partners, activities, value propositions and revenue streams are also identified.
The document provides a business plan for an organic restaurant called "Green Leaf" located in Bhubaneswar, India. The plan outlines the vision, mission, products and services, management structure, financial projections, and marketing strategies for the restaurant. The key points are: Green Leaf will focus on serving organic, healthy foods using locally sourced ingredients. It projects revenues of $1.35 million in year one, growing to $1.5 million in year three, and expects to be profitable by year two. The plan also discusses competition in the area, a SWOT analysis, and strategies around customer attraction and market promotion.
A business plan to start a fruit and vegetables processing industryIstiaqueBinIslam
Due to tropical and subtropical climates, a variety of fruits and vegetables are grown in Bangladesh. Our country has 58.9% land area to cultivate different types of foods like grains, fruits and vegetables. Fruits and vegetables are highly valued in human diet mainly for vitamins and minerals. However, the present consumption of fruits and vegetables in Bangladesh is 126 g/day/capita (23 g leafy vegetables, 89 g non-leafy vegetables and 14 g fruit), which is far below the minimum average requirement of 400 g/day/capita (FAO/WHO 2003). However, according to HIES (2005), the consumption of fruits and vegetables including potato is 253 g/day/capita, which indicates a poor dietary status in Bangladesh. In this regard, the high levels of low birth weight (33%), underweight (41%), stunting (43%) and wasting (17%) among children less than five years; anemia among infants, young children, adolescent girls and pregnant women; and poor diet diversification are of particular concerns (BDHS 2009; BCIP 2010).
Unfortunately, a considerable proportion of the harvested produce never reaches the consumers mainly because lack of processing. A large amount of food we lost every year due to lack of a proper way of processing. On the other hand, we import this food from another country where we can export our food product by using proper processing.
Here we find a way to overcome this problem. We made a business model to carry our fresh fruits and vegetables to the consumer by using modern processing and packaging system. Now we can supply our consumers with healthy fresh fruits and vegetables. Besides ours, farmers can get proper value of their crops. Also through this business we can provide employment to the rural people of Bangladesh. We will meet the demand of our country and export our products abroad which will strengthen the economy of our country and make our country a high place in world market.
To supply our healthy, nutritious and fresh fruits and vegetables to our consumer we take many steps such as cleaning, disinfect, modern processing, packaging, and storage. We have extended the shelf life of our fruits and vegetables so that we can enjoy seasonal fruits and vegetables throughout the year. We can process one-fourth of our gross national product, which in many cases reduces the amount of vegetables that are wasted due to lack of processing.
From the foregoing discussion, it is clear that our business model is made up to serve our country as well as our consumer by provide them fresh, safe and healthy fruits and vegetables.
FP Agro Pvt Ltd plans to launch fruit juices and drinks in the growing Indian market. It will source fruits from various regions and initially outsource production. The report analyzes the industry, identifying growth in juices consumption. It discusses FP Agro's mission to be a leading juice producer offering nutritious drinks. Target markets are identified as kids to elderly. Major competitors like Dabur and Parle Agro control most of the market. The report performs a SWOT analysis and discusses marketing strategies around product varieties, pricing to gain market share, placing products in major cities initially, and promoting through various media. FP Agro aims to gain 5% market share in first year and 30% by 2016 through these strategies.
The document provides a market assessment and entry strategy for organic foods in India. It discusses the goals of educating consumers about organic foods and becoming a global leader in organics. The domestic organic market in India was valued at 1000 Cr in 2013 and is expected to grow further. It is a competitive market with many producers and promoters. Drivers include the large domestic market and increasing health consciousness, while challenges include high prices and lack of supply chain integration. The document analyzes the organic market size, distribution structure, key players, products and their volumes/values. It also discusses Bangalore market statistics and potential customers including their awareness, purchase behaviors and motivations. Critical aspects like availability, pricing, certification and health benefits are addressed.
Fertilizers play a dominant role in increasing agricultural productivity in India. Marketing of fertilizers has become vital to the country's economic system. Fertilizers are classified into natural/organic manures and inorganic/chemical fertilizers. Some challenges in marketing fertilizers include balancing farmer and manufacturer needs, supply and demand gaps, and price fluctuations. Effective marketing strategies include market research, product segmentation, distribution through cooperatives, demonstrations, and village adoption programs.
This document summarizes the business plan for Smoothy Juice, a manufacturer and distributor of juices. Smoothy Juice operates as a partnership and produces juices for both business to business and business to consumer sales. Their target customers include children and diabetic people. Their market research involved questionnaires to understand customer needs and wants across India. Their juice products include mango, orange, grapes and vegetable juices. They segment their market by age, sex, income and occupation, with a main focus on diabetic customers. Their mission is to establish Smoothy Juice as a leading healthy energy source with a commitment to values. Their vision is to explore juice distribution across all of India with an assurance of quality.
IRJET- Agriculture Majorly Organic Farming Developed by Social Entrepreneurs ...IRJET Journal
This document discusses the role of social entrepreneurship in the development of organic farming in India. It outlines how social entrepreneurs are developing innovative business models, like the Community Supported Agriculture (CSA) model, to directly connect organic farmers to customers. Two social entrepreneurship organizations mentioned are Ecofarma and Chetna Organics, which are working to promote organic farming and the CSA business model. The document also provides background on the historical development of social entrepreneurship and how it has been used internationally and in India to address agricultural problems and promote organic farming practices.
The document is a business plan for an organic product marketplace. It outlines the company's mission to create an online marketplace for quality organic products. It analyzes the market opportunity for organic products in India, noting high growth potential. It also discusses competition, proposed product categories, revenue model, investment needs, and risks. The plan aims to leverage the growing demand for organic and natural products by providing a curated selection across food, beauty, home goods and other categories.
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- The document discusses reforms needed in Indian agriculture including increasing agricultural production and productivity, improving the conditions of small farmers, reducing post-harvest losses, expanding agricultural credit and insurance, developing warehousing infrastructure, and increasing agricultural exports.
- It also summarizes the current challenges facing Indian agriculture such as declining GDP contribution from agriculture despite many farmers, need for higher mechanization and irrigation, improving soil quality, and developing seed infrastructure. The role of transnational corporations and need for an integrated policy approach is also highlighted.
AMCHAM’S Agriculture & Food Processing Committee members prepared a capability deck on Sustainable Initiatives undertaken by their respective organizations. The deck showcases member companies’ best practices in agriculture and food sectors. It aims to promote sustainability as a way forward and motivates companies to take a more sustainable approach towards development.
This document provides a summary of a presentation on sustainability practices in the pesticides and agrochemicals industry. It discusses the Indian agrochemical market overview and industry structure. It then covers challenges faced like non-genuine products and opportunities in exports and declining Japanese industry. Imperatives are discussed for various stakeholders like companies needing product innovation and the government regulating non-genuine pesticides. Sustainability strategies and practices of companies like Rallis India, Bayer CropScience and Monsanto India are then summarized.
India's 20 most powerful business women in 2021Swiftnlift
We were always ahead of the generation in terms of path-breaking technologies. Exome is a sister company of our 23-Year-old well-established and renowned Company for Animal Health care- Intron Life Sciences.
The Organic Farming Industry in 2016 and its Future What Lies Ahead for This ...LESTERPARADILLO2
Organic farming in India has grown due to initiatives like Sikkim becoming the first fully organic state through programs like Sikkim Organic Mission. However, organic farming still faces challenges like a lack of awareness and promotion. To address this, more focus is needed on educating consumers and farmers about organic practices and their benefits over chemical-intensive methods. If support continues through policies, investment, and new companies, organic farming has strong potential to expand further in India.
Indian Economy a key factor for shaping Indian Society and Law: A case of Indian Farmer’s Loan: How Loan Waivers has become a part of Election manifesto and impacts of such loan waivers over Farmers and Indian Economy.
Corporate farming could help address issues facing Indian agriculture such as low productivity and farmer distress. It may boost agricultural output through large-scale mechanized production and use of new technologies. This could help ensure food security and increase farm incomes. However, corporate farming also presents risks such as environmental issues and the need to protect small farmers' livelihoods. The government would need policies to ensure benefits are shared while mitigating any negative impacts of corporate involvement in agriculture.
This document is a project report submitted for a Master's in Business Administration program. It provides an overview of market research, retailer surveys, and sales promotions conducted for Gits Food Products Pvt. Ltd. The report includes an executive summary, introduction to the food processing industry and company profile, research methodology, data analysis and findings from retailer and consumer surveys, limitations, conclusions, and recommendations.
Best Organic Agriculture Companies in 2021Swiftnlift
Our company has started its operations in the early days of the year 2019. We are introducing innovative Gluconate Technology for organic treatment consisting of Major organic inputs, secondary organic inputs, organic Micro-nutrients, which are proven products to replace traditional chemical fertilizers. After investing more than 22 years in research our scientists had developed sustainable and easy organic treatment in agriculture. Our respectable clients are our farmers, dealers, sugar factories, FPCs, cooperative societies, and some of the B2B. The company is successfully delivering better results in all crops to make the farmers happy and satisfied.
The document provides an overview of pesticides and agrochemicals in India. It discusses the Indian agrochemical market size and growth rate. It outlines the industry structure, including the number of technical manufacturers, formulators, and distributors. It also examines challenges faced and opportunities in the industry. The document then provides recommendations for various stakeholders, including the need for product innovation, farmer solutions, and integrated pest management.
The document proposes a solution to boost agricultural productivity by developing peri-urban horticulture farms, fodder boundaries, animal husbandry farms, and biogas plants in an integrated manner. This system aims to utilize waste from one component as a resource for others in a coordinated way. It is argued that this approach can help meet the rising demand for high-value agriculture, increase employment, mitigate price rises, and boost overall productivity in a sustainable manner compared to the current system. The proposal provides details on how such a system could be organized and implemented at the state level.
Opportunities and challenges for marketing of organic products in indiaSAMEER LAKHANI
To give brief overview of Organic Agriculture.
To study advantages and disadvantages of Organic Farming.
To study the Global and Indian scenario of Organic Products.
To find out the companies dealing in Organic Products.
To study the market scenario of Organic Products in India
To study the SWOT analysis of Organic Products in India.
To find out the opportunities and challenges of Organic Product In India
The document discusses vertical farming as a solution to land scarcity and population growth in Bangladesh. Vertical farming grows crops in vertically stacked layers, optimizing energy and water usage while providing reliable harvests with low labor costs. The business plan proposes establishing vertical farms near cities in Bangladesh to provide locals with fresh, affordable, and nutritious vegetables grown using smart aeroponic, lighting, and pest management technologies. Financial forecasts estimate the business can be profitable and break even by selling over 3,600 units of various vegetables annually.
This document is a project report on the challenges and opportunities of organic food in India submitted for a master's degree. It provides an overview of the current organic food market in India, including the growth of organic farming and major crops produced. It also discusses challenges such as the need for education and certification, high certification costs, and lack of infrastructure and processing firms. Contract farming is presented as a way to help small farmers commercialize organic production. The report aims to inform on opportunities and challenges in the domestic and international markets for Indian organic products.
Natural Trust Company (NTC) is proposing an agro business that will cultivate organic and non-organic crops and raise cattle for the Bangladeshi and international markets. NTC plans to grow vegetables like tomatoes and lettuce, operate fish ponds and cattle farms. Its vision is to become a leading commercial farm brand in Bangladesh and globally. The business will have managers overseeing crop cultivation, cattle ranching, poultry farming and field workers. Income will come from selling various fruits and vegetables, poultry, fish and agricultural consulting services. The owner hopes NTC can one day employ people and be one of the largest agriculture firms in the world.
Similar to Business plan on an organic farm "Green view" (20)
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Business plan on an organic farm "Green view"
1.
Executive Summary:
What are the benefits of using hand wash if the food is intoxicated? Have you ever
imagined using birds to protect your crops which you try to keep away from your crops
land? After a research we have come up with an extensive plan where we will utilize
chicken around our crops to prevent our crops from insects/pests on the other hand
wastages from the chicken will work as fertilizer and after that we are not going to use
any chemical fertilizer and chemical insecticides. Not only that, in recent time statistics
says that, Farmers are growing crops, fruits, vegetables by using heavily toxic fertilizer
and insecticides. But it has been proven by food experts that the nutritious facts are
comparatively much high in vegetables and fruits which are naturally grown (without
using any chemical fertilizer and chemical insecticides). In order to overcome or
eliminate this problem of nutrition facts we have come up with a business plan that will
be replacing the hybrid system of production by foods that are naturally produced without
using our chemical fertilizer or spray. Therefore, we are going to start organic farming in
a different way by which we will be able to utilize unused lands which are in remote
places where there is no chance of commercial activities are in near future. In addition to
that we are going to employ local handicap people like deaf and dumb and beggars so
that we can contribute to the society by empowering under privileged citizens of the
country. It is needless to say that the organic firming will not cost any environmental
hazard or pollution to the living nature.
2.
Green View, Bangladesh (Organic Farm) – Business Plan 1 | P a g e
Company description
Green view is a firm that produce 100% organic vegetable, fruit, chicken and fisheries.
For this project we will require 66 Sotangsha or 44 Katha or 2 Bigha land and capital
requirement is Tk. 1,25,00,000. Our primary focus is narrow market differentiation
strategy. We will form our business as a partnership business having 5 partners, so we
will finance total capital 80% (16% each partner) 20% will be loaned from Eastern Bank
Ltd. .
1.1 Uniqueness of the Business:
To actualize our organic farm, we will
Use hens around crops and pest trap as insect killer
Use wastage from hen and cows as fertilizer in the crops.
Use wheat, rice and mustered bran as fish feed in the fisheries.
Use crop weeds as food for cows.
Therefore, we will be able to avoid chemical fertilizer, insecticides and artificial
feeds.
1.2 Vision:
To establish organic farming to contribute in a sustainable healthy nation & removing
poverty though it by creating employment.
1.3 Mission:
Producing organic food at minimum cost and providing consistent supply in the
consumer market.
Improve food quality on basis of nutrition.
Ensure the presence of multi-vitamins, minerals, protein, iron, fiber.
Creating awareness about organic food among the mass population.
Becoming the role model of this concept and contribute to develop in countries
economy.
1.4 Product & Services:
Fish (Catfish, Climbing Perch Fish), Egg, Chicken, Banana, Jack Fruit, Mango,
Papaya and so on.Seasonal vegetables like: Potato, Cauliflower, Carrot, Bean, Pumpkin,
Tomato, Brinjal, Cucumber, Multi greens and others.
We will have MOU (Memorandum of understanding) with local chain shops like (Agora,
Meena Bazar, Shawpno) to whom we will sell our products at bulk quantity. They will
definitely buy our organic products, because our price will be same as market price of
normal products.
3.
Green View, Bangladesh (Organic Farm) – Business Plan 2 | P a g e
Industry Analysis
2.1 Business Form and Partners:
Our business will form and conducted by the Bangladesh Partnership Act-1932
(General Partnership). Numbers of partners are 5. All partners contribute 80% (16% each
partner) 20% will be loaned from Eastern Bank Ltd. in the capital.
Five (5) Partners are:
Kishuwara Binta Kabir
Ariful Haq
Rakib Hasan
Mithun Khan
Ema Aziz
2.2 Financial Budget: Total Capital Budget Tk. 1,25,00,000. Full amount will be
collected from 5 partners.
Kishuwara Binta Kabir Tk. 20,00,000
Ariful Haq Tk. 20,00,000
Rakib Hasan Tk. 20,00,000
Mithun Khan Tk. 20,00,000
Ema Aziz Tk. 20,00,000
Bank Loan Tk. 25,00,000
Total: Tk. 1,25,00,000
2.3 Location: Hizla,Shakta Union, Keraniganj, Dhaka.
Target Location
4.
Green View, Bangladesh (Organic Farm) – Business Plan 3 | P a g e
2.4The key success factors:
Introducing organic farming with innovative techniques.
Producing organic food with health benefit.
Differentiation base on green (food) marketing.
Empowering unprivileged people.
5.
Green View, Bangladesh (Organic Farm) – Business Plan 4 | P a g e
Market Analysis
4.1 External Environment Analysis:
Our external environment analysis has designed on General environment, Industry
environment and also Competitors environment. These three external environment factors
have much influence on our business performance.
4.1.1General Environment: General environment is the external environment of
any industry on which industry has no control but the general environmental factors has
great impact on any business.
a. Economic Segment: The inflation rate in Bangladesh is 6.84%,
Unemployment rate 4.5%. Personal Savings in Bangladesh increased to
1771.53 BDT Billion in 2012 from 1536.82 BDT Billion in 2011 which is all
time high record. GDP growth rate is 6.12% and per capita income is 1190$.
b. Socio-cultural Segment: Bangladesh is a demographic country and going to
become a secular country. Now male and female work together, take
education, participate in each and every event. Even in many work sectors
(Like garments, hospitality industry) female are more advanced than male. So,
female are also our potential employees. Peoples are also becoming aware
about their health and nutrition’s, for this the number of Gym going persons
(both male and female) and gymnasiums are raising. Moreover, people are
General
Environment
•Economic
•Socio-culteral
•Global
•Technological
•Political/Legal
•Demographic
Industry
Environment
(Porter's 5
forces model)
•Bargaining Power of
Suppliers
•Bargaining Power of Buyers
•Threat of Substitute
•Threat of New entrants
•Intensity of Rivalry
Competitors
Environment
6.
Green View, Bangladesh (Organic Farm) – Business Plan 5 | P a g e
also changing food habit concentrating on healthiness although the number is
much low as compared with whole population.
c. Global Segment: Bangladesh maintaining its global communication with
other country by FDI, exporting and importing businesses. Bangladesh
government encourages FDI, so many countries trading here and also
increasing competition in every industry.
d. Technological Segment: Bangladesh is a developing country having less
contribution in technological innovation but the usage of technology is so high
in Bangladesh. Nowadays television is available in most of the houses.
Mobile phone subscribers are 11.5cr and internet subscribers are 4.41cr.
Facebook users are also 30,352,680 in Bangladesh.
e. Political/Legal Segment: Forming a partnership business is very easy by the
Bangladesh partnership act 1932 and also salvation. There is no double
(Corporate tax, Income tax) taxation. Only the partners will pay income tax if
the individual income per year exceeds tk. 220,000. Now politically
Bangladesh is in stable position and perhaps this stability will continue for
long time.
f. Demographic Segment: Demographically we will achieve a significant
advantage in case of number of customers. Bangladesh is a small country but
its population is very high,
4.1.2 Industry Environment Analysis: To analysis our fast food industry we
have focused on Michael Porter’s 5 forces model.
Figure: Michael Porter’s 5 Forces Model
7.
Green View, Bangladesh (Organic Farm) – Business Plan 6 | P a g e
a. Bargaining Power of Buyers (Low): Bargaining power of buyers is also very
high if we analyze the as usual vegetables, chicken, egg, cow and fruits.
Because there are many suppliers who supplying these items. Customers have
much choice and power for switch one shop to another. But in another sense,
bargaining power of buyers is low, if they look for 100% organic vegetables,
egg, chicken, fruit, cow and in that case our firm will be only choice for
customer to serve with 100% organic.
b. Bargaining Power of Suppliers (Low): Our raw materials are mainly
domestic vegetable seeds saplings, fish trout, fish/chicken/cow feed etc. There
are huge Suppliers in our country to support the supply of our raw materials
however we won’t use any artificial feed. So, we have huge choice to switch
one supplier to another.
c. Threat of Substitute (low): There is no substitute of vegetables, egg, meat,
fish and fruits which we will produce. If person want to live he/she must have
to take the food products we will serve.
d. Threat of New Entrants (High): Threat of new entrants is also very high in
agricultural sector in Bangladesh is open. Anyone can take entry in this
market as well as legal permission is also easy to take. But as our business is a
social business and our vision is social empowerment, it will not be
considered as threat.
e. Intensity of Rivalry (Low): The percentage of farmers in Bangladesh is
gradually decreasing. Some of the farmers are going abroad and some other
involving in different occupation rather cultivation. On the other hand, there
may be very few farmers who producing organic vegetables, chicken, egg,
cow and fish.
4.1.3 Competitor environment (Overview) Analysis: There is no business exist
where has no existence of competition. This competition may more or less. If we think
from 100% organic point of view, we may face very less competition. On the other hand,
if we don’t consider Organic products, then the number of competitor is comparatively
high. But we can adjust this competition because we will supply our organic products at
the same price of non-organic products.
4.2 SWOT Analysis:
4.2.1 Probable Opportunities:
Single Taxation Facilities. (As our business is partnership business, only the
owners will pay tax on their individual income and no corporate tax on our
business)
8.
Green View, Bangladesh (Organic Farm) – Business Plan 7 | P a g e
As we are providing organic at same price so it will be chain shops as they
have conscious customers who will be interested in buying organic product
they will make it their promotion factor and will like to the publicity of
organic food.
Growing demand of the organic foods for the health conscious people.
Opportunity to promotional activity by online (Almost every person uses
mobile phone among them the young generation are also use internet for
educational/professional purpose and they also active in Facebook. So, we can
advertise by Facebook).
High number of customers the population in Dhaka 15.39 million.
Living standard is improving and people are getting more health conscious so
we can easily convince to get close to them.
4.2.2 Probable Threats:
Most of the customers are unaware about nutrition, organic farming and
foods.
Attaining proper attention from the customer as it is a very new concept
Obtaining faith of the customer about the authenticity of the organic product.
4.2.3. Probable Strengths
Ability to attract health conscious customers and super shops who want to
make their business sustainable by providing healthy organic foods to their
customers.
Low cost in production due to avoiding use of chemical fertilizer and
insecticides
Our products will be 100% organic. So, we can publicize our products as
green rather green washing.
4.2.4 Probable Weaknesses
No brand image as we are starting initially.
Unable to contribute heavily in the market share alone by a single firm. But
as our target is social empowerment our success will be more if other farmers
and unemployed persons start organic farming to make Bangladesh as a
healthy nation.
9.
Green View, Bangladesh (Organic Farm) – Business Plan 8 | P a g e
Marketing Plan
5.1 Marketing Activity:
Our primary focus is to implement B2B relationship. So, we have targeted Shwapno,
Agora, Meena Bazar and like other chain shops. So, we have no need to do mass
advertisement. But we have to build a strong relationship with the chain shops by direct
communication as our target shops are limited to 3-6 however they have many branches
over Dhaka city.
Actually have very narrow scope as we are going to get involved in B2B policy. Here
you may ask “why they will purchase our organic products?” or “What are the actions to
convince them?”
In case of marketing our Organic products we have 2 strong weapons.
1. Quality assurance (100% Organic)
2. Low Price
We will provide guarantee about our product quality at same market price as
compared with non-organic products. We are sure that if anybody gets organic products
with same price of non-organic products, he/she will definitely buy our product. To
establish a brand image as organic farmer among consumers, we will do some sort of
promotional activities.
5.1.1 Promotional Activities:
We will open social networking page in Facebook, YouTube, twitter etc. and
share our process of growing organic vegetables and fruits by which we will be
able to capture the attention of people in social networking sites. We will also
record harvesting procedure of vegetables and will show the benefits of naturally
grown foods by a video footage. We can share the videos in Facebook, YouTube,
twitter etc.
We will ask our customer to give reviews and continuous feedback to increase our
food quality. We will make check list form in which the customer will give score
and their comment and suggestion. After a initial period we will hire dedicated
sales representative in many super shops to spread or brand the increase of “Green
View”.
We will also take the help of our customer to spread the business by giving
leaflets.
Hash (#) tag process to influence customer to share the benefits organic foods.
We will insert a small promotional sticker to each product like egg, banana, and
other sticker insert able vegetables, where we will entitle our farm address,
contract address (Mobile number, E-mail Address) for further information.
10.
Green View, Bangladesh (Organic Farm) – Business Plan 9 | P a g e
On the other side as it will be a competitive advantage for a chain shop like
Shwapno so they will also promote our organic products!! They often send
brochures to their customers regarding any sale or updates for any new products
where they'll be promoting our organic products as well under the brand name of
"Green View "At the very beginning of our business, getting connected to the
market leaders like Shwapno, Agora, Meena bazaar will be a great break through
for us.
5.1.2 Steps of Delivering Products to Chain Shops:
1. Our first Step is direct communicating by our marketing division with Chain
shops operating in Dhaka city and showing them our whole process of farming to assure
quality.
2. Taking initial order from them.
3. Delivering order with due time.
4. For further order we will continue communication with them through mobile
phone and e-mail.
11.
Green View, Bangladesh (Organic Farm) – Business Plan 10 | P a g e
Management Team
6.1 Management Structure Plan:
Managing Director
(Ariful Haq)
Procurement &
Production Manager
(Ema Aziz)
2 Security Guard
8 For
Vegetables+Fruit
Cultivation
1 Fishery
Caretaker
Head of Marketing
and Idiation (Rakib
Hasan)
HR & Financial Manager
(Mithun Khan &
Kishuwara Binta Kabir)
1 Accountant to Keep Records
12.
Green View, Bangladesh (Organic Farm) – Business Plan 11 | P a g e
Operation Plan
7.1 Strategy Formulation (Business Level Strategy):
Figure: Our Business Level Strategy
7.1.1 Reason for Choosing Narrow Scope Differentiation: Our business level
strategy is fully based on Narrow Differentiation rather than being cost leader. As we are
new comer in the business with a very new concept, it will be very hard or may
impossible for us to be cost leader, because we have no prior experiences in business,
profitability, employee efficiency etc. Moreover, the cost leaders in any industry have
gained this competitive advantage after performing more than minimum five years.
Another risk of being cost leader is falling in product quality. We won’t compromise with
our food quality as our vision is to provide high quality organic food to customers as
alternative of medicine. For this we will differentiate our product based on organic
farming, vegetables& dairy & fishes will be produces in organic way. All of our food
products will made only bases on vegetables by maintain nutrition’s and health benefits.
7.2 Strategy Implementation, Overall Management Plan:Our Business strategy is
Narrow scope differentiation. We will differentiate our all organizational functions like
Human resource, Operations (Productions), Marketing/Sales etc; however, our main
focus is on differentiate organic products like vegetables, diaries & fishers.
Business Level
Strategy
Integration of Both
Cost Leadership
and Differentiation
Differentiation
Broad Scope
Differentiation
Narrow Scope
Differentiation
Cost Ledership
13.
Green View, Bangladesh (Organic Farm) – Business Plan 12 | P a g e
7.2.1 Differentiation in using raw materials:
All the feed we will use for fish, chicken and cows will be 100% organic. To
ensure this, pests of vegetables will be feed for chickens, weed will be used as food for
cows and wastage of cows will be used as fish feed. We know wastage from 4 cows is
insufficient for fishery, for this reason we will provide wheat and rice bran as additional
fish feed.
On the other side wastage from the chicken around the crops field will also be used as a
fertilizer
7.2.2 Differentiation in stuffing:
As our vision is to remove poverty by creating employment for the under
privileged so we will hire local underprivileged people. We will employ beggars who
couldn't find any job and will train up them about our farming process. We can also
create employment to the handicaps like deaf and dumb who cannot find any job.
7.2.3Differentiation in Production:
We will use 2 Bigha or 66 Sotansho Land for our “Green View” project. 10
Sotansho will be used for fisheries. According to information of Motsho Odhidoptor,
Figure: Farm Framework
14.
Green View, Bangladesh (Organic Farm) – Business Plan 13 | P a g e
5000 Koi can be cultivated within 10 Sotansho. Koi matured with 1 year with each 1
pound of weight. That means in a year we will be able to nourish 10000 koi. If we
consider 2000 as miscarriage, we will gain in a year at least 8000 x 1pound= 8000 pound
or 3624 kg fish. 1 Full time employee is required for fishery.
We will divide 8 plots each 10 Sotansho to cultivate seasonal vegetables and fast growing
fruits. Our plan is to cultivate 3-4 times vegetables over a year. As our promise is to
avoid the use of insecticides, we will make hen house around each vegetables garden and
allow hens to move around our vegetables garden to eat insects/Pests as their feed. But
the hens won’t be allowed to enter inside the garden. To kill the pests of the center
position of the garden we will use pest traps. The wastage of hens will be used as
fertilizer in our project. If require we will use government approved organic fertilizer.
Statistics says that on average it is possible to get 1kgs vegetables in each 3.5 square feet.
As we will use (480 x 10 x 8) 38400 square feet for vegetables and fruit, we will be able
to grow 38400/3.5=10971 kg vegetables in each times. We take a round figure of 10000
kg from each time of cultivation. So, total vegetables we will grow over a year will be
10000*4= 40,000 kg by cultivating 4 times in a year.
Initially we will start our organic chicken project by 160 hens. As we will make 1 hen-
house around each vegetable plot, our total hen house will be 8 and we will keep initially
20 hens in each house. That means we can maintain total 8*20=160. Within 160 hens 16
hens will be cock, so 160-16=146 will be eligible to provide egg. In the first year chicken
will start to provide egg after 6 months. If 120 hens among 146 provide egg, our 1st
year
egg production will be 120*180= 21600 eggs. 95% of egg will sold out, and remaining
eggs will use for reproduction.
We will implant Banana tree around our whole farm as the alternative of boundary. This
will save some costs and will add some additional revenue. Our plan is to implant
initially 500 banana sapling around our farm. As banana is fast growing and also provide
banana within 1 year as well as there is no need to implant banana tree again after one
production.
For 8 plots and nourishing hens we will employ 8 employees as full time worker. Here on
average they will work approximately 3-4 times each day.
As we have to make a large house to store agricultural equipment and materials. After
production all the vegetables, Fruits, and chicken will be sold to large chain shops like
Shawpno, Agora, Meena Bazar. We will sell our products to them as they have customers
who looking for organic foods. Not only that this memorandum of understanding
between us and them will cut some additional cost. Their future demand will also provide
insights to take decisions to expansion in production. Here a question will arise, are they
buy from us? Yes they will but because our price will be same as non-organic prices. We
have performed a survey among a sum of people and the finding is, 100% of them will
buy organic products if the price is within their regular budget.
15.
Green View, Bangladesh (Organic Farm) – Business Plan 14 | P a g e
7.3 Action Plan Overview:
Capital Allocation.
Finding unused land.
Set up the farm.
Buying live stocks vegetable, seeds and other initial requirements
Recruiting employees.
Training up the employees
Implementing business plan
Promoting of the farm trough the social media
Getting authorization from Govt.
Contacting with our clients
Harvesting crops and collecting products from live stocks.
Finally delivering our products to them
16.
Green View, Bangladesh (Organic Farm) – Business Plan 15 | P a g e
Financial Projection
8.1 Financial Plan:
For any kind of business, it is used as indicator to take decision, whether we will go for
invest or not. This plan provides the entire expenditure outline and also possible outflows
will generate from business. Another most important this is, we can get idea about
Payback period and breakeven point from this chapter.
8.1.1 Projected Salary Sheet for Two years.
We will need to employ total 14 employees for this whole project.
Number of
employee
First Year (2016-17) (Tk.) Second Year (2017-18) (Tk.)
Monthly
Salary Per
employee
Yearly
salary per
employee
2 Festival
Bonus-
each 2500
Yearly
Salary Per
Employee
Monthly
Salary Per
employee
Yearly
salary per
employee
2 Festival
Bonus-
each 2750
Yearly
Salary Per
Employee
12 Part
Time
4,600 55,200 4,600 59,800 5,060 60,720 5,060 65,780
2 Full-time
Guard
8,000 96,000 8,000 104,000 8,800 105,600 8,800 114,400
Total Expense for 12 employees (Year 1) 717,600
Total Expense for 12 employees
(Year 2)
789,360
Total Expense for 2 Guards (Year 1) 208,000
Total Expense for 2 Guard
(Year 2)
228,800
Net Salary expense for Year 1 925,600 Net Salary expense for Year 2 1,018,160
Employee segmentation:
Guard = 2 Employees (Full Time)
For Fishery = 2 Employee (Part Time)
For 8 (Vegetable+Fruit) Segment = 8 Employees (Part Time)
Auditor (To look after all activity) = 1 Employee (Part Time)
Accountant (To keep record all financial data) = 1 Employee (Part Time)
Total = 14 Employees
Salary will be increase 10% each year, according to this way salary expense will be in
third year = 1,018,160 x (1.10) = 1,119,976
So, total salary expense for three years will be= 925,600+1,018,160+1,119,976=
3,063,736
Salary will be increased at 10% each year if business runs profitably. (Authority has the
right to change any decision)
Yearly Salary Per employee = Monthly salary per employee x 12 + Festival Bonus
Total Salary for 14 employees = Yearly salary per employee x No. of employee
17.
Green View, Bangladesh (Organic Farm) – Business Plan 16 | P a g e
8.1.2 Projected Initial Investment Amounts:
Sl. No Particulars Initial Investment
01 Land 65,00,000
02 Land Registration 7,80,000
03 Initial Land Makeup cost 30,000
04 Fencing Cost for Vegetable Garden 150,000
05 Fishery Digging Cost 70,000
06 Hen’s House cost (3000 Per*8) 24,000
07 Water Pump and Piping Cost 25,000
08 Electricity Connection and Bills for 24,000
09
Agricultural Tools cost
(Wheeler + Spade + Sickle + Drag + Roller + Dibber
+ Curved Knife Harrow + Bucket)
32,000
10 Boundary with Banana Tree, Gate 15,000
11
Warehouse for tools, employees rest house + Cow-
house
35,000
12 Fish Trout Cost (10,000 Each Year) 10,000 (For 1st
Years)
13 Fish Feed (60,000 Each Year) 60,000 (For 1st
Year)
14 Lime (500 each year) 500 (For 1st
Year)
15 Hen (160 Pcs*50) 8,000
16 Vegetables Seeds and Sapling Cost (20000 Per Year) 20,000 (For 1st
Year)
17 Other Overhead expenses 50,000 (For 1 Year)
18 Cash on hand 200,000
19 Promotional cost 50000
20 Employee Salary 462,800 (For 1st
6 month)
21 Pest Trap (15*400) 6,000
22 Hen’ feed (30,000 per year) 30,000 for 1st
year
Total Projected Initial Cost Tk. 85,82,300
Advance (Security) for land budget is Tk. 100,000 (For 8 years Contract)
When we get back this amount (at 7% discount rate) the Present value will be,
PV0 = (100,000) / (1+0.07)8
= Tk. 58,200
So, here cost for advance (for 8 years) is = 1000,000-58,200 = Tk. 41,800
Cost for advance as security for each year = (41,800 / 8) = Tk. 5,225
18.
Green View, Bangladesh (Organic Farm) – Business Plan 17 | P a g e
8.1.3Depreciation Calculation of Depreciable Fixed assets: All the Depreciable
fixed assets will be depreciated by using straight line method over the lifetime.
Sl.
No.
Particulars Useful Life Cost (Tk.)
Per year
Depreciation
(Tk.)
01 Hen-House cost 3 Years 24,000 8,000
02 Water Pump and Piping cost 8 Years 25,000 3,125
03 Agricultural Tools 8 Years 32,000 4,000
04 Warehouse for tools,
employees rest house + Cow-
house
3 Years 35,000 11,667
05 Fencing Cost 5 Years 150,000 30,000
Depreciation Cost per year for depreciable fixed asset 56,792 (Tk.)
8.1.4Projected Starting Balance Sheet:
Green View
Starting Balance Sheet
As on January 01, 2016
Particulars Taka
Assets:
Cash
On hand
Advance for Position (land)
Budgets for Salary and Rent
Other Overhead Budgets
Inventory
Fish Trout
Fish Feed
Lime
Hen
Vegetable Seeds + Sapling
Cow
Cow-feed
Pest trap
Hen’s Feed
Total Current assets
200,000
100,000
612,800
239,000
10,000
60,000
300
8,000
20,000
60,000
4,000
6,000
30,000
1,151,800
198,300
1,350,100
19.
Green View, Bangladesh (Organic Farm) – Business Plan 18 | P a g e
Fence
Hen-House
Water Pump + Piping
Agricultural Tools
Warehouse for tools, employees rest house and cow-
house
Total Fixed Assets
Total Asset
Equity and Liability:
Total Equity Capital
Liability
Total Liability and Equity
150,000
24,000
25,000
32,000
35,000
266,000
1,616,100
1,616,100
0.00
1,616,100
Other Overhead Budgets:
Initial Land Makeup cost 30,000
Fishery Digging Cost 70,000
Boundary with Banana Tree, Gate 15,000
Electricity Connection and Bills for 1 year 24,000
Overhead expense budget for 1 year 50,000
Promotion 50,000
239,000
8.1.5Projected Revenue Statement for 3 years:
Particulars
For 1st
Year For 2nd
Year For 3rd
Year
Quantity
Unit
Price
Taka Quantity
Unit
Price
Taka Quantity
Unit
Price
Taka
Banana
Egg
Hen
Fish
Vegetables
+Fruit
480 Palm
20,020Pcs
160 Pcs
3,624Pound
40,000KG
150
6
150
100
20
72,000
120,120
24,000
362,400
800,000
600 Palm
109,500Pcs
300 Pcs
3,624Pound
40,000 KG
150
6.3
155
105
21
90,000
689,850
46,500
380,520
840,000
800 Palm
150,000 Pcs
400 Pcs
3,624Pound
40,000 KG
150
6.5
160
110
22
120,000
975,000
64,000
398,640
880,000
Total revenue will be 1,538,520 2,298,870 2,789,640
20.
Green View, Bangladesh (Organic Farm) – Business Plan 19 | P a g e
8.1.6 Projected Income Statement for 3 years:
Green View
Projected Income Statement
For the year ended on December 31
Particulars 2016 2017 2018
Total Sales Revenue
Cost of goods sold (Variable cost)
Boundary with Banana Tree
Fish Trout cost
Fish Feed
Lime
Hen
Vegetable seeds and sapling cost
Pest Trap
Hen’s Feed
Gross Profit (EBITDA)
Selling & administrative expenses:
Rent
Land Makeup Cost
Depreciation on Fencing
Fishery digging cost
Depreciation on Hen’s house
Depreciation on Water Pump and Piping
Electricity Connection and Bills
Depreciation on Agricultural Tools
Depreciation for tools, employee rent house,
cow house
Salary
Time value cost for advance money
Promotion Expense
Total Selling and administrative expenses
Net Income
1,538,520
15,000
10,000
60,000
300
8,000
20,000
6,000
30,000
1,325,220
150,000
30,000
30,000
70,000
8,000
3,125
24,000
4,000
11,667
925,600
5,225
50,000
1,311,617
13,603
2,298,870
10,000
60,000
300
20,000
30,000
2,084,570
150,000
30,000
8,000
3,125
24,000
4,000
11,667
1,018,160
5,225
50,000
1,304,177
780,393
2,789,640
10,000
60,000
300
20,000
30,000
2,545,340
150,000
30,000
8,000
3,125
24,000
4,000
11,667
1,119,976
5,225
50,000
1,405,993
1,139,347
21.
Green View, Bangladesh (Organic Farm) – Business Plan 20 | P a g e
8.1.7Projected Cash Flow Statement with 3 years’ outcome:
Green View
Projected Cash Flow Statement
For the year ended on December 31
Year Cash
Flows
Cumulative
Cash Flows
Discount
Factor,
I=7.5%
PV0 Discounted
C.C.F
0 -1,616,100 -1,616,100 1 -1,616,100 -1,616,100
1 13,603 -1,602,497 0.94 12,787 -1,603,313
2 780,393 -822,104 0.88 686,746 -916,567
3 1,139,347 317,243 0.82 934,265 17,698
(Note: We have considered 7.0% discount rate to be protected from inflationary
loss. Our current inflation rate is 6.32%. So, we considered a round figure 7.5%
discount rate)
8.1.8 Projected Payback Period
PBP = 2 + (822,104/1,139,347)
= 2.72 Years
8.1.9 Projected Discounted Payback Period
PBP = 2 + (916,567/934,265)
= 2.98 Years
8.1.10 Break-even Point Analysis using PBP:
Here, Time period used 3 years = (3 x 365) = 1095 days,
Total sales revenue for 3 years is (1,538,520+2,298,870+2,789,640) = 6,627,030
So, Sales per day = Tk. 6,052
We found, Projected payback period = 2.72 years or (365 x 2.72) = 993 days
Projected discounted payback period = 2.98 years or (365 x 2.98) = 1088 days.
Projected Break-even sales = (Per day sales x PBP days)
= (6,052x 993) = Tk. 6,009,717
Projected Discounted Break-even sales = (Per day sales x Discounted PBP days)
= (6,052 x 1088) = Tk. 6,584,576
22.
Green View, Bangladesh (Organic Farm) – Business Plan 21 | P a g e
8.2 Plan for Further Expansion:
If we concentrate our 3rd
year sales revenue and net income, we will see that our probable
Sales revenue is Tk. 2,789,640 and Net income is Tk. 1,139,347. That means the Rate of
return in 3rd
year is = (11,39,347 /27,89,640) x100 = 40.82%. This rate of return will
gradually increase after 3 years due to economies of scale and also our target is to
increase revenue 10% each year by enhancing the production level.
According to our assumption Sales revenue for 4th
and 5th
year will be
4th
year revenue = (2,789,640*1.10) = Tk. 3,068,604 and
5th
year revenue = (3,068,604*1.10) = Tk. 3,375,464
As the rate of return in 3rd
year is 40.96%, our plan states that rate of return in the next
years will grow than 40.96%. But we assume the same rate of return for next 4th
and 5th
years. So, net income in 4th
and 5th
year will be –
Net income in 4th
year (3,068,604*0.4082) = Tk 1,252,604 and
Net income in 5th
year (3,375,464*0.4082) = Tk 1,377,864
Total Net income will be for 2 years = 2,630,468 (This income is eligible to open
similar another project)
As our initial startup capital is Tk. 1,608,300, we can say that after achieving break-even
point we can open new firms by each 2 years’ net income.
23.
Green View, Bangladesh (Organic Farm) – Business Plan 22 | P a g e
Conclusion:
Business plan is not only a plan, it is guideline which guide and indicate how business
operations will be done to generate superior value. We have designed this plan keeping
goal to contribute in national nutrition requirement, creating employment for
underprivileged people. For this reason, we adopt organic food farming strategy in which
is very new concept in our targeted market if we review our entire operational process.
We also believe and expected that this business will definitely generate high profit for
long run as rate of return on investment is 40.96% after achieving break-even point. We
have passes almost every test to check this business’s profitability and we found green
signal to invest. This concept is not only benefited us by profit, this primarily provide
benefit to its most valuable and respected customers. We also expect all kind of helps
from all stakeholders in order to make and take place this business as one of the
successful business. So, take healthy and green foods to ensure your and future
generation’s healthy sustainable life.