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- 2. Submitted by group-B 171702 171709 171710 171711 171712 171713 Session 2017-18 (MSc) Department of biotechnology and genetic engineering Islamic university, Khustia
- 3. Our target is not only make profit but also make a big potential market for the Biofloc fish. We want to make us as an example for the other people who are unemployed. So by this business we want to remove the darkness of unemployment problem
- 4. Company Name & Logo Friends Fish Hatchery Ltd Making people healthy, Habit of eating fish regularly
- 8. Chairman Head of Production Head of Planning & HRM Head of R&D Head of Marketing Head of Finance CEO of R&D CEO of Planning & HRM CEO of Finance CEO of Marketing CEO of Production Executive of Accounts Executive officer of Sales & Distribution Executive officer of Market Analysis Executive of R&D Production Coordinator Officer Officer Officer Officer Officer
- 10. Vision Mission & Objective • Growth and supply best quality fish to improve people healthy diet • Fulfill the buyer’s demand and ensure they obtain the best quality of fish. • Maximize the profit and improving the variety of fish time to time. • Achieve the target in being a market leader in the production and distribution of fish in Bangladesh • To grow and process best quality fresh fish to meet the need of healthy and better diet for clients. • To become one of the best quality fish producer.
- 12. Business back ground Initial Capital 1,00,000Tk Name of bank Loan Dutch bangla bank
- 17. Our fish are the highest nutrient quality. Quality Our biofloc fish have always been in the forefront of the human health Innovative Our customers depend on the quality of our products. Our commitment to the highest standard is the foundation of our customers' trust in our fish. IntegrityEco-friendly Our Services Biofloc
- 19. Raw fish Product Raw Fish Sticks Raw Fish SaladFish oil Raw Fish lemon juice Raw Fish Grill Raw Fish oil
- 20. Steps of Biofloc Technology Tank set-up Monitoring and control of farm stock Monitoring and control of water parameters Monitoring and control of biofloc development Balancing carbon source input Species selection and stocking densities Pre-seeding beneficial microbes Aeration Harvest Fish
- 24. Sampling Method Measuring procedure 1 liter / 2 places/ 15 cm deep/ between 10- 12 am Let it settled for 15-20 minutes Read density of flocs in cone (ml/l)
- 26. Plot design 5 4 3 2 6 1 1 1 1 Figure: Infrastructure set up 1.Tank set up 2.Recycle pond 3.security ware house 4.hall 5.park area 6.space area e
- 27. Infrastructure Cost Taka or US Land 5,00,000 or 6,250 US Civil Construction and building 3,50,000 or 4,375 US pH meter nn 3,000 or 37.5 US Temperature meter 8,000 or 1,000 US Water Supplying Pump 50,000 or 625 US Ammonia Gas Reducer 27,500 or 343.75 US Other 5,78,500 or 7,231 US Minimum Cash balance 50,000 or 625 US Office Equipment 30,000 or 37.5 US Preliminary Expenses 50,000 or 625 US Transport vehicle 50,000 or 625 US Total 18,00,000 or 2,250 US
- 28. Salary of Manpower Category Staff need Monthly cost Annual cost Marketing manger 01 16,000 or 200 US 1,92,000 or 2,400 US Producer manager 01 15,000 or 187.5 US 1,80,000 or 2,250 US Labor 01 7,000 or 87.5 US 84,000 or 1,050 US Total 03 38,000 or 475 US 4,56,000 or 5,700 US
- 29. Production Cost Sector Amount of Taka or US Total Tank Total Cost Tank 5,000 (per tank) or 62.5 US 50 2,50,000 or 3125 US Fish 25,000 or 312.5 US 25,000 or 312.5 US Other cost 10,000 or 312.5 US 10,000 or 312.5 US Probiotic (feed) 700 packet 4,20,000 or 5,250 US
- 30. Business cost Particular After 1 Year After 2 year After 3 year Infrastructure Cost 9,65,500 or 12,068.75 US One time No No Other 18,00,000 or 22,500 US One time No No Salary of manpower 4,56,000 or 5,700 US Yearly 4,56,000 or 5,700 US Yearly 4,56,000 or 5,700 US Yearly Production cost 70,50,000 or 88,125 US 70,50,000 or 88,125 US 7,05,000 or 88,125 US Total(per year) 23,06,000 or 28,825 US 11,61,000 or 14,512.5 US 11,61,000 or 14,512.5 US
- 31. Business profit Sector After one year After two years After three years Fish per tank 500 500 500 Weight per fish 80g 80g 80g Total weight of fish 2,000kg 2,000kg 2,000kg Total profit (500 Tk/kg) 1000000×2=20,00,00 0 or 25,000 US 2000000 or 25,000 US 2000000 or 25,000 US
- 32. Loss and Profit Year Total cost (Yearly) Obtain (yearly) Lacking (yearly) Profit (Yearly) 1st 23,06,000 or 28,825 US No 3,06,000 No 2nd 14,67,000 or 18,337.5 US 20,00,000 or 25000 US No 5,33,000 or 6,662.5 US 3rd 11,61,000 or 14,512.5 US 20,00,000 or 25000 US No 25,33,000 or 31,662.5 US
- 33. Swot Analysis Strengths Opportunity Weakness Threat • Ability to develop a specific marketing strategy • Growing market for value added products. • Use available resource • Trend in demand is upward • Most sales are local Restaurant, Farmer • Consolidation in produce retail • Loyalties to existing distribution • Limited marketing network. • Limited biofloc fish farming technology.
- 34. Target Market Population in BD Bangladesh total population in 2018=16.37 cr 65% of this population age of years 5 to 65 Global total population
- 35. Justification of target market Demand for fish in 2018= 41.34 lakh tonnes Estimated demand will increase 9-10% Equation: Total demand for fish Total BD population 41.37 lakh tonnes / 16.37cr= 27.05
- 36. Market place of farm fish in Bangladesh
- 37. Global market place of Fish
- 38. Global Market Place of fish oil
- 39. Marketing analysis in BD
- 41. A global estimate consumption by coastal indigenous people
- 46. Social marketing
- 48. Biofloc fish
- 49. Our company supply fish in every district of Bangladesh. .h . . . h
- 51. Future Goal Will be highly profitable Simultaneously improving fish health Reduce the spread and effectiveness of pathogens Increase productivity Earn more remittance