Business aspects of social software and collaboration

Ed Brill Business Unit Executive Lotus Software, IBM Software Group Business aspects of social software and collaboration

The Nature of Work is Changing Rapidly… Work is increasingly collaborative Specialization, optimization, “just in time” Nature of work changing Anytime, anywhere Faster, smarter, better Human capital is replacing physical capital as a measurement of organizational value Source: A Revolution in interaction --McKinsey Share of Information Workers over time 1900 2005 “ Today, more than 85% of a typical S&P 500 company’s market value is the result of intangible assets. For many companies, the bulk of these intangible assets is its people, its human capital . It is no longer what you own that counts but what you know…” -- Craig Symons, Forrester Research Source: Forrester Research Inc. “Best Practices In IT Human Capital Management" February 28, 2005

Innovation is Critical to Compete in the 21 st Century… Top Innovation Priorities: Extend the ability to collaborate inside & outside Innovate business models & processes Leverage information for business optimization 87% of CEO’s believe fundamental change is required in next two years to drive innovation Source: 2006 IBM Global CEO Survey Innovation will shift from top-down to bottom-up within enterprises More user input More spontaneous More collaboration on product development Source: Forrester 2006, Impact of Social Computing on Business Future productivity will largely come from the way people innovate, the efficiency with which they can translate innovation into value and how effectively people can work together to make timely well informed decisions

Achieving breakthrough business performance will be greatly influenced by how well companies harness the collective knowledge & foster interaction across it’s globally connected community of employees, customers, partners, and suppliers. To thrive in this environment companies must: Weave communities into development of products and services, Use employees and partners as marketers Become part of a living fabric of brand loyalists (Forrester) New Approaches Required to Boost Performance & Growth IBM Institute for Business Value, CEO Study 2006 CEOs: Sources of new ideas and innovation Business partners Customers Consultants Competitors Associations, trade groups, conference boards Academia Internet, blogs, bulletin boards Think tanks Other R&D (internal) Sales or service units Employees (general population) 5% 15% 25% 35% 45% 45% 35% 25% 15% 5%

The world is changing Formal Work Domain: Operations, Performance Management Human Resource Management Supply Chain Management Geographical Divisions Marketing Manufacturing etc. Informal Work Domain: Virtual Teams Communities of Practice Expert Networks Knowledge Communities Inside and outside the organizational boundaries From hierarchies… to networked hierarchies

Evolution in People Productivity Business Value Personal Productivity Standalone Use Focus on Authoring Tool 1980 1990 2000 Dynamic Workplace Team Productivity Proprietary Client/Server Proprietary Document Formats Multi-year Development Cycles Focus on Email and Documents Personal Productivity Standards, choice and flexibility Speed, composite applications and “mash ups” across boundaries Flexible access to enterprise applications and services through SOA Relationships, collective knowledge, power of the network Convergence of collaborative services Explosion of devices and interconnectivity Dynamic Workplace

Web 2.0 Technologies Enable Social Networking Solutions People Optimized Point Dynamic – Web 2.0 Process Optimized Information Optimized Integrated Publish Information Processes & Transactions Connecting People Web 2.0: Second-generation of Internet-based services that let people collaborate and share information online in new ways — such as social networking sites, wikis, communication tools, and social bookmarking .

Making Social Networking “Ready for Business” Lotus is reinventing collaboration again by enabling its customers to discover the right information by leveraging the knowledge of many, share your content and expertise with anyone, connect to the right people and help users to execute better business decisions faster Discover new relationships and access the collaborative knowledge of your organization and beyond Connect to undiscovered information and subject matter experts far beyond your current network Share your work by leveraging the connectedness of everything and everyone to work together in new ways Execute your work faster through access to the right people, information and new tools to manage your tasks and expedite collaborating with others

Deriving business value from Social Networking Who are you? Profiles: contact and organization information To what communities do you belong? Groups of people with a common interest or work objective What are you reading? What do you find valuable? Social bookmarking, tagging,

Lotus Notes blogging No additional software required All the best of the blogging world, plus Offline composition “ workflow” for content/comment approval Uses web technologies for design

Navigation Switch between some main views – dashboard, upcoming deadlines, activity templates, and activity tools and extensions Activity list See a list of all current (not completed or tuned out) activities Tags & People Filter your activity list by tags or by people Dashboard navigation See different views of all your activities – current, completed, “tuned out”, all entries, and trash Turning Innovation into Action: “Activities” Organize all your people, work, and collaborations associated with a business activity in a single place Share files and web links, post messages, track to-dos, and manage your deadlines with activities Access the web-based activity dashboard from anywhere, or use plug-ins to extend your existing collaboration tools

“Situational” applications traditionally, all kinds of applications are data and collaboration silos situational application simple lots of them developed locally at the point of need short development cycle under the central IT radar little or no recognized budget enterprise application complex a few mission critical applications developed/deployed by central IT long development/deployment cycle dedicated IT budget business person business person business person business person business person IT developer IT developer enterprise lines of business central IT situational applications enterprise applications server Views Forms Save

Composite Applications Workflow and Dynamic User Interface Business Components Content Composite Application User Interface Domino ERP JCR … Community & Roles

Thin composites… Rich composites… Composite application, that delivers web-based services , within a security rich environment, in the context of a business process Composite application, delivering services , within a secure rich-client environment, in the context of a business process

Evolution to real-time business Instant messaging will become business-critical Value is being layered on top of and is extending traditional IM Real-time communications will be extended to become a real-time application platform Presence Everywhere Any Application Any Device Any Place Any Person Real-time Platform Chat Location Online Meetings Voice Advanced Organizational Collaboration Activity-Centric Computing Social Networking Expertise Location Community Building Real-time Application Solutions Customer service Emergency response Supply Chain Financial services Integrated Collaboration E-Mail Portals Business Processes Enterprise Applications

Communicating in real-time… Instant Messaging Presence Awareness Web Conferencing

Example: Mapping team locations

Integrating Services within Real-Time Applications Services Within Real-Time Business Service & Application Selection within Synchronous Communication

Blog Central Uses personal journal and musings sharing items of interest evangelizing lab notebooks of work in progress “ latest sketches are on my blog” status reports from a team trip reports

Value reported by employees Sharing, venting, and being heard as one voice among many Knowledge sharing and innovation building Enhancing collaboration and networking Increasing individual visibility across the Company Building communities Embracing diversity in approaches to business and personal issues Interactive leadership Training thought leaders through Blog Central to prepare them for external blogging September ’05 Blog Central post with data collected through Blog Central

Uses project sites/pages internal for the team outward facing collecting project ideas collecting sources distributing software and user guides user guides to IBM processes weekly reading group, talk series building a glossary conference/meeting support intern projects and resumes, notes conducting a study

Embracing social networks – Lotus Notes open source community

Embracing social networks – Domino blogging community

Thank you [email_address] www.edbrill.com

Business aspects of social software and collaboration

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